content's forgotten corners – ux craft meetup
DESCRIPTION
The way that content creation has traditionally been positioned in organisations – usually as copywriting, and under the guardianship of the marketing team – has led to all kinds of important things slipping through the cracks and causing UX havoc later on. Inscrutable error messages, badly truncated headlines, and conflicting factual information pop up like ghouls and ghosties on a House of Horror ride, and upset our users when least expected.TRANSCRIPT
CONTENT’SForgotten Corners
Kerry-Anne GiloweyUX Craft Meetup, Cape Town, 21 August 2014
@kerry_anne
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Lorem Oopsum™
Credit for the term Lorem Oopsum™ belongs to Lisa Maria Martin, a.k.a. @redsesame.
Visit http://loremoopsum.tumblr.com/ for more blank-page goodness.2
Paging Trevor...
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Here! Right here!(!!!)
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Also here!(!!!)
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Why I didn’t study in 2011.
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Truncation is not a stra
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?8
From guardiantruncationteam.tumblr.com
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“But your site said...”
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Hmmmm.
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Timing is everything
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This email was sent on 23 July.
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The article it links to was publishedon the website on 14 July.
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Seek, and ye shall...
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... be confused and frustrated.
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I searched formacbook air ethernet adaptor.
On page 1:
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I searched formacbook air ethernet adaptor.
On page 5:
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Content Mauling System
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CMS dangers
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– Karen McGrane
The Way Forward, CS Forum 2011http://slideshare.net/KMcGrane/the-way-forward-whats-next-for-content-strategy
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OMGWTFBBQ?
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LOLWUT?
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Unsubscribe. Get a fright.
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More corners
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Confirmation screens
Oh please don’t make me choose!
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File names
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URL structure
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Digital document design
Did they charge me twice?I (actually really) can’t tell.
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Let’s recap...
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A partial list of forgotten corners
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A partial list of forgotten corners
Missing content
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A partial list of forgotten corners
Missing contentLayout and fit
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A partial list of forgotten corners
Missing contentLayout and fitCross-channel consistency
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A partial list of forgotten corners
Missing contentLayout and fitCross-channel consistencyEditorial timing
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A partial list of forgotten corners
Missing contentLayout and fitCross-channel consistencyEditorial timingModelling and metadata
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A partial list of forgotten corners
Missing contentLayout and fitCross-channel consistencyEditorial timingModelling and metadataAuthor experience
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A partial list of forgotten corners
Missing contentLayout and fitCross-channel consistencyEditorial timingModelling and metadataAuthor experience
Error messages
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A partial list of forgotten corners
Missing contentLayout and fitCross-channel consistencyEditorial timingModelling and metadataAuthor experience
Error messagesAlerts and notifications
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A partial list of forgotten corners
Missing contentLayout and fitCross-channel consistencyEditorial timingModelling and metadataAuthor experience
Error messagesAlerts and notificationsConfirmation screens
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A partial list of forgotten corners
Missing contentLayout and fitCross-channel consistencyEditorial timingModelling and metadataAuthor experience
Error messagesAlerts and notificationsConfirmation screensURL structure
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A partial list of forgotten corners
Missing contentLayout and fitCross-channel consistencyEditorial timingModelling and metadataAuthor experience
Error messagesAlerts and notificationsConfirmation screensURL structureDocument design
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How do we fix this?
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Move on from the past
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Blog
SMSFacebook
EmailFace to face Call centre
Snail mail
Channels, channels everywhere
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Content≠
Marketing
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Use the customer journey
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Structured content
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Content models
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Structured writing briefs
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Rick Allen@epublishmedia
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Who?
...has authoring and editing rights? ...owns this piece of content? ...has to review this document? ...needs to be notified of changes?
...content lives on the home page? ...types of content do we NOT publish? ...metadata needs to be captured?
What?
...should content be updated? ...should content be archived? ...should content be reviewed?
When?
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“But I’mn-n-not a
c-c-content strategist. What can I d-d-do?”
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Be a content champion!
Put content firstPlan for the creation of contentUnderstand your audienceBe consistentKeep control in a single place
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Thanks for listening!
Kerry-Anne [email protected]
http://augustsun.co.zahttp://about.me/kerryanne
@kerry_anne
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