Professional Profile

Search ControlBy Caitlin Demo

In today’s world, it is vital for professionals and business owners to use technology to reach customers and make their brand well known. Technology’s role in a consumer’s day-to-

day life is becoming more and more fundamental. And while technology may not be taking over like a dystopian robot story, in some senses its reach is more vast than some had anticipated. Business owners now must play catch-up to keep their business and their message prevalent in the online world. In order to maintain a strong image, a reputation of merit and success, one must be on point with every technical outlet. It is an endeavor that can be both time-consuming and frustrating without the right resources.

Technology has changed the way the world works. People don’t look up a lawyer in the yellow pages; they go to Google. People trust consumer reviews on websites like Yelp and Angie’s List to guide their investments. If the Internet portrays an inaccurate or negative image of a professional or company then their business could be at risk. Even when the presented image is positive, there can be a � ashier website, a fancier blog, or a more quick-witted social media promotion to steal potential clients from under your feet. In order to adapt to the times, we have to adopt these social networks as marketing tools.

� is is where Search Control enters the equation. When someone Googles your name, Search Control ensures that the � rst few pages of Google’s search results are � lled with positive and accurate information. � ey build a wall of protection against a negative content and promote a good portfolio. � e company also works to spread the word about their clients and expand their businesses. � ey maintain all social networks, blogs, and the general image of their clients on the Internet.

Search Control is a company that’s been working to stay one step ahead of technology for twelve years. Before Facebook, Twitter and YouTube, Search Control was designing premium websites. As social dependence on the Internet has evolved, Search Control has kept pace. � e old motto, adapt or die, is more than appropriate for business in these rapidly changing times. Today you’ve got the newest and the best technology, but by tomorrow there will be a new model circulating at Best Buy.

For professionals, small businesses and even corporations that don’t have the time to maintain every face of the Internet that is necessary in this digital century, there is a solution. Even if an individual is able to take the time to Facebook, Tweet, and blog every day, they may not have the expertise that a person dedicated

to social media marketing has. � ese social markets need to be addressed daily and with a working knowledge of how to engage others with them. As a corporate or small business owner, one could hire an individual to tackle these issues. � e problem then becomes a � nancial one. Why pay someone an entire salary to � x a problem that has an easier solution?

At Search Control, a client is hiring not one individual, but a team of experts. � ey are hiring a blogger, web designer, Facebook and Twitter expert, Google Ambassador and a team of dedicated specialists. � e employees working on each task are committed solely to executing that particular assignment. � ey are able to keep up to date with all necessary work on a daily basis as well as the changes of each format. Google, Facebook, and the rest of the Internet are always in � ux. If an expert, who focuses on keeping up with the alterations isn’t working on your Google image, than full potential is not being accomplished.

Keeping It PersonalSearch Control is a local business that does the same work of

a corporate marketing team, but with a hands-on approach. In

Anna SherryDirector of Sales

36 | www.AttorneyAtLawMagazine.com

large corporations, Anna Sherry, Search Control’s director of sales, found the lack of collaboration disconcerting. � e web designer sits in one o� ce building a website, while the blogger could be working across the country or abroad. � ere is no cohesion. � e � nal product may turn out with each individual cog well made, but on the whole nothing � ts together. It is the work of individuals not a team.

� e teamwork at Search Control is what makes a di� erence when it comes to creating a strong online image. Everyone sits in the same room around a table, discussing the best strategy. Not only are the employees cooperating to better the product, but the client is also able to come directly into the o� ce and discuss questions, problems and concerns with the technical as well as sales sta� .

� e team members at Search Control are so con� dent in the positive search results that they can produce that they don’t hold their clients to any binding long-term contracts but rather shorter contracts with open and continuous communication. Every three months, campaign managers sit down with the client to assess what has been accomplished using Search Control’s exclusive technology, the “Webscore.” Search Control’s technology allows for complete transparency in each campaign and client’s are allowed access to every account created by the team. Search Control withholds no information from the client, unlike many other competing online marketing � rms.

Drawing in Passionate EmployeesWhile the technical sta� works to build a strong online

presence, Search Control’s sales team keeps the client involved and up-to date. � e sales team’s involvement doesn’t end with the check; they are the personal liaisons that work to give the client the results they want.

One such sales team member is Anna Sherry, Search Control’s director of sales. Anna brings a vast array of experience and a

unique approach to each of her clients to address their speci� c needs. What makes her di� erent? Anna has a long resume � lled with successful clients and numerous awards. She has worked for some very reputable companies, such as � omson Reuters, LexisNexis Martindale-Hubbell (Lawyers.com) and Dex Media. Additionally, she has run several businesses, including an ice skating school (producing champion � gure skaters), a � ower shop, and a laser tag & arcade business. Her past experience as a business owner gives her the ability to see through her clients eyes and provide them with an accurate plan of action.

Anna treats each client’s business as if it were her own. She has perfected a driven mentality to never give up and brings it both to her business and personal life. As a young girl, she earned national championships in pairs � gure skating and platform diving. In Poland, she helped her parents run their business and looked a� er her younger brother. With her young daughter and only a few dollars in her pocket, she immigrated to the United States. She worked hard to learn English and rebuild a life of success. She is an example of the American dream come true and she seeks to share that dream with her clients.

Passionate individuals like Anna Sherry set Search Control apart in the industry. It is a company working to make small business marketing easier in this technological age. Professionals or business owners are busy running their career, leaving little time to maintain the proper Internet image. Search Control and companies like it have stepped up to the plate. � ey work hard to build a positive Internet presence for each of their clients that will lead to business growth and a successful future.

Search Control8930 E. Raintree Road, Ste. 300Scottsdale, AZ 85260T: 480.239.6190www.SearchControl.com

Adam PollicinoCo-Owner/CTO

Anthony HardingCo-Owner/COO

Chad ChiniquyCEO

Zacry FoxTechnical Director

January 2013 Attorney at Law Magazine® Greater Phoenix | 37