SEAN M. WEIGOLD

370 Pioneer Dr. #208, Los Angeles, CA 91203 • (407) 584-7326 • sweigold@gmail.com

SUMMARY

I am an online media and sales professional with broad experience planning and executing high-volume Search, Video, Display,

and Social Media campaigns. I took pride in pitching, on-boarding, and growing new business, which while I worked for Disney resulted in a multi-million dollar addition to my team’s revenue. I’m also proud of my recent personal victory—visiting 17

countries on a backpacking trip through Europe.

Core Strengths:

Paid Search Advertising

Social Media Advertising

YouTube TrueView Ads

Display and Banner Advertising

Search Engine Optimization (SEO)

Organizational Development

Website Analytics

HTML and CSS Fluency

Basic PHP and SQL

EXPERIENCE

THE WALT DISNEY COMPANY, Glendale, CA Aug 2010 – Jul 2013

SEARCH AND AUCTION MEDIA ANALYST (Mar 2011 – Jul 2013)

Responsible for planning and executing search and auction-based media campaigns for some of Disney’s most recognizable

brands, including Disneyland, Walt Disney World, Adventures by Disney, Aulani Resort, Disney Store, Marvel Store, Disney

Studios, Disney Interactive, and ABC News. Achievements included:

Managed digital media campaigns with a total yearly spend greater than $4MM

Optimized Disneyland’s paid search campaigns, resulting in an increase in revenue and return on ad spend of more

than 50% in 2012

Restructured Adventures by Disney campaigns, resulting in more than a 40% reduction in cost-per-lead

Helped earn several media efforts previously executed by an agency, adding more than $4MM to my team’s spend

Led an integration effort with external agencies and internal stakeholders to improve the overall marketing effectiveness of The Walt Disney Company

Led the team in adopting new tools, including YouTube TrueView, Facebook ads, Twitter ads, Marin Software, Expedia

TravelAds, TripAdvisor ads, and DoubleClick (DFA)

Led the migration of all team accounts to Google Enhanced Campaigns

SEARCH ENGINE MARKETING PROFESSIONAL INTERN (AUG 2010 – Mar 2011)

Led a mobile search project team that provided recommendations for Disney’s paid and organic search efforts

Created and delivered a presentation for more than 50 professionals at the Walt Disney Company Search Summit conference

Created presentations and reports for top executives on the natural, paid, and on-site search keywords used by guests

FREELANCER, Orlando, FL Jul 2008 – Jan 2011

MARKETING CONSULTANT

Contracted by Todd Malicoat (Jan 2011) to perform a competitive analysis of natural search traffic for eight websites

Created and managed local Facebook Ad campaigns for Voltier Creative (Jul 2010) on behalf of one of their clients

Founded WellonTop Internet Research, a blog for writing and publishing original eBusiness research

Consulted with Shands HealthCare (Aug 2008), and worked with a team of other researchers on the design, implementation,

and data analysis of a digital survey of 13,000 employees

Co-founded CSR-pedia (Jul 2008), a website that categorizes and describes the corporate social responsibility (CSR) programs of the world’s largest corporations

THE LEGACY FORUM, Gainesville, FL Feb 2008 – Apr 2009

LIFE COACH / MARKETING SPECIALIST

Received and practiced life coach training according to International Coach Federation (ICF) core competencies, while acting as

the marketing and business development specialist on the team

GAINESVILLE HEALTH & FITNESS CENTERS, Gainesville, FL Feb 2008 – Feb 2009

SALES SUPPORT

Received comprehensive sales training in areas such as prospecting, rapport building, and closing.

UNIVERSITY DIRECTORIES, Winter Park, FL May 2007 – Aug 2007

LOCAL SALES MANAGER

Received sales and management training during an intensive two-week national seminar, and was responsible for managing a

small team of salespersons while selling ad placements in the Rollins College directory to local businesses

Reached twelve week sales goal by the third week of the job

Team was ranked second in the country among all teams nationally in week two

ROLLINS COLLEGE, Winter Park, FL Aug 2006 – May 2007

RESIDENT ASSISTANT (RA)

Responsible for 29 students in a Freshman-only dormitory

EDUCATION

ROLLINS COLLEGE, Winter Park, FL Class of 2010

BA, Psychology with a focus on statistics, research methods, and organizational behavior

Received an Exemplary Service Award upon graduating in recognition of community service efforts

Was one of only seven students selected to represent Rollins at LeaderShape 2009, a week-long national leadership seminar

Served as Vice President, Social Media in the Rollins College chapter of the Florida Public Relations Association (FPRA)

Won the Head of the Tennessee crew race in the Men’s 4+ in 2005, the first win in school history

ACTIVITIES & CERTIFICATIONS

ACTIVITIES

Took a backpacking trip through Europe beginning in August 2013, and visited 17 countries

Co-founder and executive of Stone Circle Games, a table-top game publishing company

Published original research on Google PageRank in the industry leading SEOmoz Blog

Attended internet marketing conferences including SES Chicago 2013, Google AdWords Product Forum 2013, IMSB,

IZEAFeast, and BlueGlass Florida

Ultimate (Frisbee) player, competing in three local leagues each year and several large tournaments

CERTIFICATIONS

Google AdWords Individual Qualification (97% on Fundamentals, 96% on Advanced Search)

Marin Software

Peer Mediation

GHFC Sales Level 3

Google Analytics Qualified (expired)

Inbound Marketing Certified Professional (expired)