scrollads platform business plan 2016.11

Scrollads Platform Business Plan2016. 11. 06

Advertisers’Biggest Concerns

Why should we pay for all those misclicks?

Can only show that one small image?

Can’t show any multimedia contents?

Can’t fit in everything we want to show?

Why only talk about CTR when ROI is more important?

m o b i l e d i s p l a y a d v e r t i s i n g

Advertisers’Biggest Concerns Ex-Masterchef finalist

apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments

A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.

In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.

The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.

He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.

“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were either bland, or just way too salty.

The partthat AD doesn'tappear.

The partthat AD appears.

m o b i l e d i s p l a y a d v e r t i s i n g

simultaneous exposure of text, image, video ads

Solutionat Once

Overview :• Ads that appear or disappear to customers through a simple scroll• Text ads, image ads, video ads that are exposed as much as the amount of the

text on the page• Ads that don’t annoy people by giving them more control over the ads• Ads that are enjoyable and stirs up interest with a range of visual effects

Watch Scrollads Keynote

https://www.youtube.com/watch?v=1La_m3_vvJw

Performance1. Ease of use: Easy to install with only one script code like Google analytics2. Extensibility: Support all languages3. Advertising effects: Repeated exposure that cannot be compared with traditional ads4. Openness: Text, Image, Videos can be exposed freely as one likes5. Storytelling: Show your advertising contents in sequential order

Scrollads Sample Links

Try demo : Click and try scrolling with your smartphone!

http://scrollads.net/flip/basichttp://scrollads.net/flip/nativehttp://scrollads.net/flip/comment

http://scrollads.net/card/basichttp://scrollads.net/card/nativehttp://scrollads.net/card/comment

Flip type

Card type

The Science behind ScrolladsRelative attention characteristic and old brain, section of instinct

New Brain

Mid Brain

Old Brain

1. Peripheral vision is very sensitive to moving ads 2. Any movements around the periphery of a web page will grab the attention of the old brain3. What's sent to the old brain gets a powerful attention4. Ultimately, people will never be able to avoid seeing the ads (text, image, video) when they scroll down

Section of Readability

Invisible Section

Decision Maker

1

23

4

56

7

8

Competitiveness in psychological perspective

Strategy

Make a favorable impression with Repetitive Exposure

Give positive feelings to customers through the art of repetitive exposureMere Exposure Effects : Robert Zajonc

Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments




He wrote: “iPhone 7 Plus very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.

“Other meals also very average. Chef is trying hard to make it look fancy and new, iPhone 7 Plus meals were either bland, or just way too salty.





“Other meals also very average. Chef is trying hard

iPhone 7

AD images





“Other meals also very average. Chef is trying hard

iPhone 7AD movies

WANT TO EXPOSE TEXT, IMAGE, VIDEO ALL AT ONCE?BASIC TYPE

Text Ads (Insert 10 texts) Image Ads (Insert 10 images)+ + Video Ads (Insert 10 videos)

WANT TO EXPOSE THE ADS ALSO IN THE COMMENT SECTION?

WANT TO EXPOSE THE ADS ALSO IN THE COMMENT SECTION?

COMMENT TYPE

Right now we use the default WP gallery shortcode that can be set by going to “Add media” section on the media library, you can read all about the gallery shortcode here : https://codex.wordpress.org/Gallery_Shortcode

However we are also working on a gallery shortcode of our own but there is no ETA for that right now

5 comments found kenu 31k Hello @Michael0204

Hi how should i build the contact us page?

neo_code 235 Hello @Michael

As the Themeforest comments section is for pre-sale questions and generalities only, please create a support ticket using the link below and our support team will gladly assist and guide you

support 10 Hello @Alsh84

We love our customers and our customers love us. These amazing 5-Star reviews are fresh from today!






As the Themeforest comments section is for pre-sale questions and generalities only, please create a iPhone 7 Plus using the link below and our support team will gladly assist and guide you


We love our customers and iPhone 7 Plus love us. These amazing 5-Star reviews are fresh from today!













neo_code 235 5시간 전




iPhone 7AD

images & movies

EXPOSE NATIVE ADS IN FACEBOOK STYLE

NATIVE AD TYPE

Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 commentsA top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.




Samsung Galaxy



Samsung Galaxy Note 7 Review by Kellen and Tim on Sep

DesignOutside of the fact that the Note 7 is a large phone, with its 5.7-inch QHD display, there is absolutely no denying that it is one of, if not the, best designed phones of all time. I know, that’s saying a lot! But when you look at

WANT TO EXPOSE THE ENTIRE PARAGRAPH AS AN AD?

EXPOSE NATIVE ADS IN FACEBOOK STYLE WANT TO EXPOSE THE ENTIRE PARAGRAPH AS AN AD?

PARAGRAPH TYPE






“Service was also poor, with meals not coming at same time for both us.

“In general, we think it's overpriced for what it is and way too overhyped.”

However, Mr Handling hit back with a blunt response. He wrote: “You are the prime example of an imbecile.





When you're constantly connected to your phone making seamless transitions between work and play, you need a phone that's big enough to deal with it all. Galaxy Note7

“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were

Make Ads more profitable without thinking about web traffic!Leave the existing Ads. Just add Scrollads in your empty inventory.Scrollads looks across the defined Ad space Better advertising impact and still preserve readability

Publisher

Back

end

Tech

onol

ogy Retargeting function

Displays retargeting ads to your potential customers by placing a JavaScript tag in the footer of your website

IP based function Displays the ads in certain locations based on the visitor’s IP geolocation

Device targeting function Allows you to choose the device you want to show the ads. Device type: Desktop and laptop computer, or only on Mobile(Android) and Mobile(iOS), or on all of these

Keyword targeting function Allows to target users based on keywords by registering a keyword list relevant to your product or service

Daily budget setting Set a daily budget for each campaign based on your advertising goals. By setting the pace of your ads, avoid a depleted budget

Ad exposure rate setting Manage the ad exposure rate by designating a certain percentage

Ad exposure time setting Schedule your ads to run during certain times of the day. Ads are shown only in a chosen time period

Ad guideline position setting Edit guideline setting to make the advertisement become the original article or vice versa

Text ads density setting Manage the number of text ads

Advertising Method Sequential exposure of text, image, and video ads

Exposure Method Keyword Targeting, Retargeting, Mass Media targeting, Device targeting, Exposure time targeting

Bid Method CPC, CPM

Click rate 0.1%~0.3% Inserted individual contents’ CTR (Click Through Rate)

Benefits Visual entertainment and amusement, Repeated exposure, Exposure of various multimedia contents, Create purchase intent through sequential storytelling

Publisher category personal blog, community sites, news websites

Image size 700*500pixel







Scrollads Profile

Mobile Banner Ads vs ScrolladsExisting Display AD Comparison Factors Scrollads

Quantitative ComparisonOnce a page (Fixed Exposure) Exposure Method Countless Contents, Exposure repeatedly a page

One image (jpg, png) Exposure Type AD Key Word (Max 10) : txt

AD Image (Max10) : jpg, png, gif AD Movie (Max 10) : mov, avi

640*100 Image Size 700*500 (about 5 times)- Text Text (Max 10 syllable), Exposure in order- Movie Movie (Max 10), Exposure in order- Visual Effect 360 degree revolition

One Page Rending Linked to each different page rendingOne Close Button : [X] Nothing

High (more than 50%, based on Google Research) Mistaken CTR Low or NothingQualitative Comparison

Mass Media Control Authority of AD User (Client)Low Memory, Afterimage Effect HighLow Original Text Readability HighLow Concentration ratio of AD High

Nothing Repeated Exposure Unlimited exposure by amount of original contentsNothing Fun & Interesing HighNothing Consecutive Deployment Storytelling AD

Advertisers, Publishers, Clients Satisfaction for All

[ Solution at once ]

Complaint of customers : Why should I use my two fingers? Annoying and inconvenient ads!Complaint of Advertisers : Why should we pay for all those misclicks? Also the size is too small for the ads!Complaint of Advertising Agencies : Can’t you be more creative?Complaint of Publishers : Posting ads all over the place wasn’t even that profitable...

ClientsMaintaining readability of the original text and drawing attention to the ads at the same time

AdvertisersDelivering messages in various ways.

Ad agenciesCreativity Differentiationand Competitiveness

PublishersExisting ad earnings plus additional gains using scrollads

Our Platform

Characteristics of our platform :1. Support the users across the globe with SaaS software2. Deliver multilingual support and administrator account for each

country 3. Partnership with Application Service Providers (ASP)4. Robust network quality through the use of AWS, AKAMAI CDN

5 Admin Web Pages for Advertisers

2 Admin Web Pages for Publishers

Simple &Easy

The Five Features of Scrollads

1. Context AdsScrollads allows an effective storytelling through sequential ads in contrast to the traditional digital ads.

2. Rich Media Ads Scrollads can show multimedia contents like text, image, and video all at once.

3. Mere Exposure EffectAccording to the mere exposure effect, repeatedly exposed ads evoke positive feelings in consumers.

4. More Exposure in One Page Scrollads allows many more repeated exposure than the traditional banner ads on one page.

5. No click fraud = Healthy advertising marketA complete prevention of simple mis-clicks by having no ‘click to close’ button guarantees you a better experience.

The Five Features of Scrollads

Park Sung HoCEO

[email protected]

Kenny HanBack-End developer

Manager

Our aim is to be at the frontiers, not just something better.

A0PAPER INC. E-Mail: [email protected] Tel : +82) 031-702-3555 HQ address : Poonglim iwant Tower, Seohyun-ro 170, Bundang-gu, Sungnam, Kyoungki-do, Republic of Korea

David JeongBack-End developer

Manager

Jaehun GoFront-End developer

Manager

Complete Novelty,Creativity OK

Prior Art Search Patent Registration in Korea

Complete Filing date: 2015. 7. 7

Registration date: 2016.2.3

Patent application under the PCT

Complete Filing date: 2016.6.2

Patent filings in individual countries

In progress US, China, Japan, EU

A0Paper Inc.

Soft Innovation

SungHo Park A0paper. Inc Global Marketing Manager Address: 170, Seohyeon-ro, Bundang-gu, Seongnam-si, Gyeonggi-do Republic of Korea TEL : +82-31-702-3555 / +82. 10-7328-3335E-MAIL : [email protected]