score social media_workshop_series 1 - 2012
TRANSCRIPT
Social Media Managed Services Technology Training
Welcome to the
Orlando
Social Media Workshop
Virtual Options
Getting Started in Social Media
“George Bernard Shaw said, “Life is not about finding yourself, life is about creating yourself.”
Such is true for social networks and the digital persona that we create and cultivate. It is the beginning of the shift in behavior toward an era of digital extroversion, self-defined by varying degrees of sharing, connections and engagement.
Brian Solis, Sociologist and Published Author
Jump Start Your Social Media
• What is Social Media and why should your company use Facebook?• Learn the difference between a Facebook Profile page and a Facebook Fan
page• What you’ll need to know about Linkedin for our next class
Social media is the use of technology combined with social interaction to create or co-create value.
It’s a conversation.
Social Media isn’t a one-way marketing tool but a place where you can engage and participate in an exchange with the community to tell them about your business.
• During the average 20-minute period in 2011, there were 1,587,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted.
(AllFacebook.com)
• $3.08 billion will be spent to advertise on Social Media networking sites in 2011, a 55% increase over 2010 (eMarketer)
• With over 800 million users, 65% of global audience is using Facebook. (checkfacebook.com)
Why Social Media?
Fish Where The Fish Are • Social Media Marketing is a lot like fishing – fans
swim together in the big ocean and companies try to catch them
• To be successful, scan the ‘seascape’ and learn more about the fish that you’re trying to reach
• Connect with the right school (community) and you can
catch the Big Fish!
When we were in school, getting an “F” was a
bad thing
In Social Media, it’s all about the three F’s: Friends, Fans and Followers
SOCIAL MEDIA BACKGROUND
F a c e b o o k
By the Numbers: Facebook
• 2012: 800 million active users• 48% of 18-34 year olds wake up with • 35+ year olds represent over 30% of user• 71.2% of the US web audience is on• 48% of young Americans find out news
Facebook average user figures & facts:
130 friends on the site 8 friend requests per month Averages 15 hours and 33 minutes per month Visits 40 times per month Spends 23 minutes on each visit Connected to 80 community pages, groups &
events Creates 90 pieces of content each month
SOCIAL MEDIA PROFILES
F a n s F r i e n d s F o l l o w e r s
Personal Timeline/Profile Page
• Represent real people• Limit of 5,000 friends• Personal use• You control who is
confirmed or ignored as a friend
• Facebook can shut down your profile if in violation
Fan/Business Page• Visible to everyone on
the Internet by default• Represent entities:
Only the official representatives of a public figure, business or organization
• Unlimited Fans
Your Facebook (Personal*)Profile
Your profile is the starting point for Facebook. Think of it as your front door.
Facebook Profile Timelines
Facebook Timeline Deconstructed
Facebook Timeline Views
About Public Personal Profiles…
This.
Not This.
This, maybe..
Facebook Friends
Be Selective.
Fox Interactive Fan Pagehttp://www.facebook.com/Foxinteract
Virtual Options Welcome Pagehttp://www.fb.me/virtualoptions
Creating Your Fan Pagehttp://www.facebook.com/pagesCreate a Page
Creating Your Fan PageCreate a Page
Facebook Fan Page Wall
1
3
2
7
5
4
6
1. Profile image2. Other Photos3. Post4. Wall/Feed5. Tabs6. Fans/Like7. Admin Tools
Facebook Fan Page
Reminders:
Edit Page
Suggest to Friends
Why Facebook Fan Pages?
• Get your business to show up high in search engine positions as Facebook is a very popular website
• Get unlimited “fans” for your Facebook Page, unlike the limit of 5,000 friends that regular Facebook Profile capped at
• Visible to visitors because Facebook users do not need to request to be a friend to view a Facebook Fan Page
About Fan pages• are tied to your personal
profile as the admin of your Facebook page; however, only you and Facebook know the connection exists.
• an unlimited number of Facebook pages.
About Fan pages…• Pages are public—anyone can find
and view your page.• All content posted on your page
gets indexed on .• Target your posts by location and
language.
What can you do on a Fan Page?• Post: events, videos, photos, specials, promos • Encourage your fans to ‘like’ you• Solicit testimonials • Ask & answer questions• Provide customer service• Help spread the word about your business
stories
Inform Educate Entertain
Remember if…
Where to go to set up your fan page!Your Fan Page or Business Page
can be set up here.
http://www.facebook.com/pages
Branding Your Fan Page
Be sure to register your own unique username (sometimes called a “vanity URL”) for your Facebook page at http://facebook.com/username
Top Common Mistakes Business Make
• Create a Profile or personal page for their business instead of a fan/business page
• Using a business logo as a profile picture• Looking at Facebook as a “selling” tool vs. a
relationship building tool• Getting a fan/business page without a clear
goal in mind• Not maintaining a consistent “posting”schedule
Tips and Tricks for Your Facebook Fan Page
• Tagging your business or your customers in a Facebook post with the @ sign
• Using Facebook as company to grow your fan base• View your insights to learn more about your fans
Facebook Page Insights
Facebook Page Insights
Facebook Page Insights
Facebook Fan Page Posting Tips
• Show your personality• Remember its about the conversation – DON’T sell but
find ways to inform, educate and entertain
• Try to update your fan page at
least 3x*** times a week
• Listen – if your fans ask a question,
answer it. If they have a complaint, respond
• Share your news with your fans – the sooner, the
better. Let them be the first to know!
Keep it Fresh
Assign an employee or particular time to create and manage your company’s Facebook Fan Page
Post new information, photos and videos regularly.
Kittens & Breakfast
Think of Facebook as a community where you can participate and add genuine value.
Respond to messages and questions within 24 hours or sooner.
Myth:“If I build it, they will come.”
Develop a strategy** to attract fans
Posting Tips
Be Strategic, not just experiment
Post with Purpose (Inform, Educate, Entertain)
Post like a friend, not like a brand
Use good content to drive conversation
“It’s the Indian… not
the arrow”
Note: Dawn’s attempt at pun humor
Remember to get a strategy in place
• Lots of Social Networks• Foundation: Start Small
(Facebook & Linkedin)• Build Deliberately. Think of it a
layer cake. • Be Consistent in what and when
you post. Get on a schedule.• Use Tools to work smarter, not
harder
Facebook and Linkedin
Class 2: Linkedin, Leveraging Your Social Networks, & Introducing Social Media CYA
What is Linkedin? Linkedin is the world’s largest professional
network with over 200 million members and growing rapidly. Linkedin connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals
Homework1. Set up Your Fan Page2. Branded Fan URL3. Visit our Fan Pages & Like us4. Recommend Us and have us recommend you
Questions?
Ask on our Fan Page!
www.Facebook.com/virtualoptionswww.Facebook.com/FoxInteractiveFB
Visit Us! Fan Us! Connect to Us!
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