score minnesota social media update 10-11
DESCRIPTION
Presentation to SCORE chapters re: SCORE's social media presenceTRANSCRIPT
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Social Media
Where are we now?
Presented by Karen Emanuelson www.ReciprocateLLC.com
SCORE Minnesota
www.ReciprocateLLC.com
District 508 Internet Marketing &
Social Media Consultant
• Assist district and chapters
– Provide social media guidance
– Train chapter champions
– Coordinate activities of district chapters
– Conduct social media efforts to fill in gaps
• Organized Social Media Boot Camp II
www.ReciprocateLLC.com
Owner of Reciprocate LLC
• Present Social Media seminars for
chapters
• Provide free initial consultations with
SCORE clients and their mentors
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Social Media Marketing
You are here
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Purpose of Social Media Marketing
What’s in it for my SCORE Chapter?
• Increases visibility with local entrepreneurs
• Promote local workshops and counseling events
• Share local resources
• Generate interest
• Recognize clients and volunteers
• Success stories
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Purpose of Social Media Marketing
WIIFM?
• Help clients understand what’s available
• Help your chapter
• Increase awareness
• Membership
• Fundraising
• New clients
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What you need to know
1. How you can help clients
2. How you can help your chapter and SCORE Minnesota
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How to help clients
1. Have a basic understanding of social media
• Can be used for B2B and B2C• Online social etiquette
• No spam or hard selling• Engage audience - conversations
• Pro: Most social media networks are no cost• Con: Time and commitment to continually
update can become an issue
2. Share this understanding with clients
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How to help clients
1. You don’t need to know it all 2. You should know where to send
clients who want help• Local training
• SCORE Chapter Social Media Seminars• only 2 in 5 clients have attended
• SCORE Internet Marketing Event Fall 2012?
• Online
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What you need to know
1. How you can help clients
2. How you can help your chapter
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• Growing fans and followers
• Facebook: 10,000*
• LinkedIn: 4,357*
• Twitter: 8,523*
• Actively engage in online conversations
• Share news & business tips
• Promote events & workshops
SCORE Online
National Social Media
* As of Oct. 24, 2011
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• Growing fans and followers
• Facebook: 207
• LinkedIn: 565
• Twitter: 1,285
• Actively engage in online conversations
• Share news & business tips
• Promote chapter and district events and workshops
SCORE Connected Online
District 508 Social Media
* As of Oct. 24, 2011
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How to help your chapter
Many hands make light
work
Why do we need you?
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SCORE Minnesota on Facebook
800 million active users
Use to• Promote chapter events• Share relevant facts, links• Celebrate success stories
www.Facebook.com/scoreminnesota
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www.ReciprocateLLC.com
How to help your chapter
Need a personal Facebook account
• “Like” the SCORE Minnesota page
• Encourage clients and potential clients to “like” our page
• Post messages• Share relevant links to articles,
events, photos, videos• Celebrate client successes
www.ReciprocateLLC.com
SCORE Minnesota on Twitter
106 million users
Use to• Promote chapter events• Share relevant facts, links• Celebrate success stories
www.Twitter.com/scoreminnesota
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SCORE Minnesota on Twitter
www.ReciprocateLLC.com
Need a Twitter account
• “Follow” SCORE Minnesota • Encourage clients and potential
clients to “follow” SCORE Minnesota
• Tweet about SCORE events• RT ScoreMinnesota tweets• Use hashtag “#smallbiz”
How to help your chapter
www.ReciprocateLLC.com
SCORE Minnesota on LinkedIn
Client Group
120+ million members
Use to• Promote chapter events• Share relevant facts, links• Celebrate success stories• Answer questions from clients and potential clients
www.LinkedIn.com search for “Minnesota Small Business – Powered by SCORE”
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SCORE Minnesota on LinkedIn
Client Group
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Client Group
Need a personal LinkedIn profile
• Join Minnesota Small Business – Powered by SCORE • Encourage clients and potential clients to join the group• Post messages• Share relevant links to articles, events, photos, videos• Celebrate client successes • Answer questions from clients and potential clients
How to help your chapter
www.ReciprocateLLC.com
SCORE Minnesota on LinkedIn
120+ million members
Use to• Promote chapter events• Share relevant facts, links• Ask and answer questions of fellow Minnesota SCORE
mentors
www.LinkedIn.com search for “SCORE – Minnesota Volunteers”
Mentor Group
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SCORE Minnesota on LinkedInMentor Group
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SCORE Minnesota on LinkedInMentor Group
Each chapter has a subgroup for
private chapter
discussions.
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www.ReciprocateLLC.com
Need a personal LinkedIn profile
• Join SCORE – Minnesota Volunteers group • Join your chapter’s subgroup• Encourage fellow mentors to join the group & subgroup• Post messages• Share links to articles, events, photos, videos• Ask and answer questions from fellow mentors
Mentor Group
How to help your chapter
www.ReciprocateLLC.com
SCORE Minnesota on YouTube
More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
Use to• Promote chapter events• Share tutorials• Promotional videos are being created from Boot Camp
II
www.youtube.com/user/scoreminnesota
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SCORE Minnesota Blog
~1000 visitors a month
Use to• Share small business ideas and tips• Educate entrepreneurs• Promote chapter events
www.SCOREMinnesota.org
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SCORE Minnesota Blog
No personal account needed
• Visit blog website • Read blog postings• Subscribe via email or RSS feed• Comment on blog postings• Share blog postings with clients &
network via email, Facebook, Twitter, LinkedIn
• Write a 300-500 word blog posting on a topic of interest
• Share client success story ideas
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• Add social media icons to your Constant Contact emails
• Encourage clients and prospective clients to join online networks
How each chapter can help
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Social Media Marketing
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SCORE Minnesota – The future
• All chapters active on social media
• All mentors actively participating
• Social media becomes second nature, possibly replacing email
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QR Codes
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QR Codes
Google has already moved on to
Near Field Communications
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NFC and Social Networks
Tap NFC devices to instantly exchange information
Uses for NFC• File sharing: photo, song, application, video, website link• Electronic business cards• Electronic money: Tap the devices and enter the amount of
the payment• Mobile gaming: Tap to enter a multiplayer game• Friend-to-friend: befriend each other, share a resume,
"check-in" at a location
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Social Media Marketing
www.ReciprocateLLC.com
SCORE Minnesota Social Media
www.Facebook.com/SCOREMinnesota
www.Twitter.com/SCOREMinnesota
www.SCOREMinnesota.org
Minnesota Small Business – Powered by SCORE
Minnesota SCORE Volunteers
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Karen Emanuelson
www.ReciprocateLLC.com
www.Facebook.com/ReciprocateLLC
www.LinkedIn.com/in/karenemanuelso
n
www.Twitter.com/kareneman