Harness Facebook & LinkedIn To Grow Your Customer Base

Agenda1. What to do prior to doing anything with Facebook or

LinkedIn.2. Ideas for New Business Development.3. Strategies and tactics for successful Facebook and

LinkedIn campaigns.4. Three short (Under 3 minutes videos).

My Goal: is to have you walk out with IDEAS that you can implement today that will help your business grow.

Goal is:

Model is:

Tools are:

Learn how to…

Step 1 - Define your strategy for new business and what results are you expecting

- More customers – how many- More revenue – how much and when- Additional clicks to website – how many over what period- Downloads from website – how many over what period- More walk in customers – how many

Step 2. (The Secret Sauce!) – YOUR Target Audience (Buyer Persona)

By defining your target customers you can: Better determine if there are enough potential customers for

your business

Better meet the needs of your potential customer base

Better meet your customers' needs and desires

Target your marketing efforts to reach your most promising prospects

Craft your marketing messages appropriately -- to appeal to your best prospects.

A benefit answers "So What? "

Features are characteristics that your product or service does or has. Benefits are the reasons customers buy the product or service.

Step 3. – Present content that is valued by your Target audience. (Remember their favorite radio station is WIIFM!)

Four Strategies for New Business

1. Additional dollars from existing customers/prospects.

2. New customers away from your top two competitors.

3. New customers within your category that are not your customers or your top two competitors.

4. New customers outside of your category.

Content – Four Strategies for New Business

MY - Target Audience

MY – Desired Results

Listen for Target Audience, Results, and Content!NBC Today Show

https://www.youtube.com/watch?v=i-rIYadXoms

Click below to watch video

How to get started?

A company page on Facebook and LinkedIn! (No cost to you)

WHY – PEOPLE!

1. Enables your company to connect, develop, and motivate YOUR Target Audience to purchase your product/services.

2. Enables you to post information about your company in a way that educates, informs and inspires YOUR target audience.

A company page on Facebook and LinkedIn! (No cost to you)Benefit: Posting information to your customers and prospects.

PIN it! – always stays on topMaybe your TOP performing post!

“LIKES” are important but ….

In most cases your post will reach less

than 5% of your “Likes”

To receive select what you want to see.

I want everything ….

“LIKES” are important but ….

There are 56,000 monthly active Facebook womenin the Lakeland area that are interested in “Fashion Accessories.”

My post would only reach around 200 people …. How do I reach the rest?Source: Facebook Insights: 10 Miles around zip 33813

YOUR Target Audience

Targeting Options

You Create It!

Targeting Options

Why did I get this ad?Paid Ad

Why did I get this ad?

Facebook Targeting

Click below to watch video

https://www.youtube.com/watch?v=Ed8qoNP1tdo

Kate Lake

Vontrice Brown

Audrey Gayle

Your ProfileComplete, Value Statements, CTA

Connections – Goal 500+Mind set – Networking Event

It’s not Facebooks/Friends

Post OftenPost “Value”

Groups – Join 50Be active

Make it easy to do business with you!

Need a Speaker?

Need a more work?

Get emails like this …

LinkedIn Advertising

Click below to watch video

https://www.youtube.com/watch?v=wWo6fXfQIPw

Secret Sauce --- GROUPS

Just in!

Top two Goals!

B2C Education – A Paper Bag!

Designer Hand Bags

Great local example –Thorpe Heating & Cooling

EducationalInformative

ValueWIIFM