Preventing Doping through Education

Rob KoehlerDirector, Education & Program Development

Tackling Doping in Sport13-14 March 2013, London, UK

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An Observation...

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The Code Current

Anti-Doping Programs

Is this an effective approach?

Maybe at one time?

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Evaluating the Current Landscape

What is doping? Doping is cheating?

What about other aspects of society?

• Adults are cheating: Lawyers, MDs, finance, tax evasion

• Students are cheating: In fact think they are smart if they

don’t get caught

• Kids: Always experiment – need a social value compass

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Sport & Cheating

Play within the rules…….? Can we stretch those rules?

• Hockey – Owners manipulate the salary cap

• Fencing – Shoe lace untied to take a breather

• Badminton – Throw a match

• New equipment

We are always trying to push the limit

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What else… Society & Sport

• Bribery

• Match-fixing

• Trafficking

• Corruption

Old news?

Or just more prominent with mass communication?

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Explanation of Societal & Sport Issues?

• 1 % of population rich

• Middle class shrinking

• Lower class growing

Society

• Top athletes making millions

• Some athletes make a

modest living

• Most barely get by

Sport

What some Athletes used to make in their career, they

are now making in one year

Sport wasn’t always billion dollar industry

Is sport what it used to be?

“ME” Generation?

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Is doping cheating?

Moral justification

Euphemistic labeling

Advantageous comparison

Displacement of responsibility

Diffusion of responsibility

Distortion of consequences

- Boardley Report

Now we have a more complex problem

Is there more?......

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Moral Reasoning – another question…

- Centre for Ethics – Dr. Sharon Stoll

Grade 6 Students

Non-athletes Athletes

Moral Reasoning?

6 years later…..

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Sport & Government leaders

What are the incentives for catching cheats?

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Back to basics

“Sport does not have a doping problem”… what would you do?

Start a massive testing campaign?

Elevate the importance of Investigations?

Education, raise awareness, prevent?

Where would you focus your attention?

Parents, teachers, youth, kids?

BUT ARE WE DOING THIS NOW?

Not so much…..

Probably not

Probably not

Most likely

Most likely

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Old vs. New….

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Current

Anti-Doping Programs

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A new approach

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How do we start?

Unity of Object

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Unity of Effort

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Unity of Object

Need to develop a moral set of values

Have athletes and entourage actively accept a moral contract

Develop curriculum that is interactive and value based

Need to evaluate

Pre-test

Feedback

Post-test

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Unity of Effort

• Governments embracing the message and provide

access to schools

• WADA developed tools

• NADOs developing community based, local curriculum

and training

• UNESCO using its Associated School Networks

• IOC & IFs to develop community approach

We need a “glocal” approach

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“Glocal” approach

Where have we seen an example of a „Glocal Approach”?

• Establishment of the Regional Anti-Doping Organizations

• Bringing together countries and stakeholders within a

geographical area to mobilize and pool resources for anti-

doping activities

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Regional Anti-Doping Organizations

15 RADOs = 121 Countries

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Partners

NADOs

• Australia

• Canada

• China

• Finland

• Germany

• Japan

• New Zealand

• Norway

• Portugal

• South Africa

• Switzerland

• United Kingdom

• United States

Governments

• Australia

• Canada

• Japan

• Norway

Other Organizations

• ANOCA

• Commonwealth

Secretariat

• CONFEJES

• IAAF

• IRB

• OCA

• ONOC

• UCI

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International Cooperation

• GCC & YEM – ICC, IAAF, UIM, IRB

• Oceania – IRB, IWF, Region Federations, Pacific Games

• Zone V – IAAF, IRB, Belgium NADO

• Zone VI – IRB, SCSA Youth Games,

• West Asia – IAAF

• Caribbean – ICC World Cup, IAAF

• Eastern Europe – IRB

• Central Asia - FILA

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An interesting year…. 2012

• Important events

• USA – Armstrong / US Postal

• Australia

• Spain – Puerto

• Rasmussen – Human plasma

• North Korean Women Football Team

• Re-Testing – IOC / IAAF

• Highlights the need to be more effective

• Testing

• Investigations

• ABP

• Education

• Global cooperation

Thank you