scope 10's google adwords and your business
TRANSCRIPT
Scope 10’s
What Is Google AdWords?
The 3 R’s of AdWords
Reach
Relevance
ROI
Reach
Each month nearly 80% of Internet
users view AdWords ads
Offers you Instant access to a vast
audience of potential customers
Relevance
Target your ads to people who are
Actually looking for your products or
services
Avoid showing ads to users who aren’t
likely to purchase
Return-On-Investment (ROI)
The PPC model means you are only
paying for Qualified Leads
Only users Interested in your ad will
click on it
Ensures Maximum ROI
ROI Example
Set budget of $1000
CPC bid of $1
Around 1000 clicks
10% convert into
sales = 100 sales
Avg. Sale = $100
$1000 turns into
$10000
Reinvest!!!
Geographic Targeting
Target worldwide,
nationally, or locally
Target specific areas
you service
Conversion Tracking
Easily track leads,
sales, or preferred
actions by visitors
Measurable results
Display Network
A collection of websites that have partnered with Google
Place text, image, video, or rich media ads
Target relevant websites, blogs, videos, etc
Combine With SEO
Makes site more
relevant
Improves organic
ranking
Can decrease your
CPC
Case Study
Only 1 Auto Glass -
Summary
Independently owned and operated auto
glass repair and replacement company
Needed to increase their online
presence in a competitive market
Only 1 Auto Glass - Strategy
Website Optimization
Pay-Per-Click Advertising
Social Media Marketing
Email Marketing
Results – 1st Month
1000% increase in traffic
500% organic traffic growth
20% growth in sales
30% online conversions
Results Continued…
Currently averaging 150-200 clicks per
month
Receiving over 40 online leads per
month
Conclusion
Reach, Relevance, & ROI
Geo-Targeting
Conversion Tracking
Display Network
Partner With SEO
Scope 10
6043 Hudson Road, Suite 100
Woodbury, MN 55125
651-330-4472
www.Scope10.com