Schrenk Communications PR is a Boutique PR Agency

that offers “Big PR” services with a personal touch.

We analyze and develop consistent messaging to build

top-of-mind awareness for your brand.

Our forte is focused press campaigns that talk to traditional and social media.

Our Mission

Finding innovative, effective and cost-efficient ways to tell YOUR story is our Mission…

Getting your Product in the News is our Passion!

We’ve handled PR for these Brands

Arrow Shirts Balenciaga Just For Men (Hair Colouring) Olivetti Pirelli Tires Ralph Lauren Jean Claude Poitras Natura World Dupont Air Canada Lisap, Italy

and there’s more!

“Schrenk Communications PR gets your name in the news. We cut through the noise

and make your message loud and clear…key to building brand value and success.”

Diane E. Schrenk, President

Did you know that Media Coverage created with PR is more credible than ads?

People believe it’s an unsolicited endorsement.

That makes it credible!

What makes a PR ProgramSuccessful?

Knowing what journalists want and giving it to them.

We do that well!

Our clients have been covered in the Home & Lifestyle, Beauty, & Health Press

“…Naturlatex Crown mattress is not only comfortable, but environmentally sound too. Filled with virgin sheep wool , the mattress’s removable top layer is breathable and wicks away moisture…” www.naturaworld.com

Winners: Natura Comfort Plus Duvet # 1 “If you have allergies, this ones for you. The wool filling naturally wards off allergens and bacteria, and the cover is made of unbleached cotton, $170-$330 depending on size….” www.naturaworld.com

“Best Deluxe Plush Mattress PadSumptuous All Season comfort for old or too firm mattresses. You might be sceptical as we were about sleeping on a wool pad but it’s an investment in comfort….” www.naturaworld.com

We’ll Get You Covered!

It doesn’t matter which industry we tackle,

our PR resources make sure we get the media

that’s important to You!

We work with media in Quebec, Canada, and the U.S.

It’s not just personal relationships that get you press coverage.

It’s knowing how to tell your story – and that’s our specialty.

It’s All About Covers

Our clients have been “covered” in all of these magazines and more…

It’s getting Editors to endorse Your Product

You can’t get better credibility than that!

“My Natura Wool Mattress Pad. What a difference it has made to my tired old mattress.”

- Lisa McGee, Editor of House Beautiful Magazine

What We Believe

“Press coverage is not a hit or miss affair.

It’s not just an occasional article or interview.

You need an organized media campaign to build value for your brand!”

Tina Cleaver –Manager, Client Services

It’s about on-going Media Coverage

“…Eco-friendly Essentia mattresses are made with natural latex and without toxic chemicals and they repel dust mites…” www.myessentia.com

“… Natura’s wool bedding makes a good choice for those with dust mite allergies. “Dust mites need moisture to survive – wool bedding wicks away moisture,” says Rossdeutscher of Natura World….” www.naturaworld.com

BEDDING: “…Wool is ideal for bedding, such as this duvet by Natura World because it resists moisture. Queen $385.00…” www.naturaworld.com

“…Anything that guarantees an end to tossing & turning in bed is worth trying. When put to the test by Home & Country Staffers, Natura’s Wool Duvet stood up to the test…” www.naturaworld.com

Strategically Placed!

“…Go Green in the bedroom and create a healthier sleep environment with all-natural Canadian-made bedding such as Natura Organic Smart Wool Duvet, Mattress Topper, Pillows and a latex mattress…” www.naturaworld.com

…”With these bio-best picks you can go to sleep knowing that what lies between you and the mattress is nothing but natural…”“#1 – Regulating – Too hot? Too cold? Organic wool wicks away excess moisture for a restful sleep…” www.naturaworld.com

Essentia“New & Noteworthy…All-natural sleep aid”www.myessentia.com

“…I’ll try just about anything in my quest for truly restful sleep. I finally found my nirvana in a cozy, wool pillow mattress pad from Natura etc…” – Lisa Tant, Editor of Chatelainewww.naturaworld.com

“…Natura pillows’ Smart Wool filling naturally reduces moisture which dust mites thrive on…” www.naturaworld.com

…”Matelas et articles de literie Natura en laine nettoyée et désinfectée avec des savons végétaux…c’est chaud et c’est beau!...” www.naturaworld.com

”Jason Wright, chargé du marketing pour Essentia, ajoute que les personnes allergiques aux acariens devraient éviter les ressorts, car la poussière s’y accumule. ” www.myessentia.com

Photo of Essentia bed with purchase information”www.myessentia.com

Schrenk Communications arranged a four-page feature for clients Natura World and Essentia. Interview done in French by Schrenk Communications on behalf of Natura World.

“…EQ3 and Natura - an irresistible fusion and earth savvy choice that’s big on comfort…”www.naturaworld.com

“…Natura’s fluffy duvet is always the perfect temperature and the mattress pad cut down my tossing and turning …the best part was the cotton covered wool pillow that not only wicked away moisture and improved morning puffy eyes and sniffles but has rid me of bed-head forever….” - Sara Marrett, Editor of Flare Magazine www.naturaworld.com

“…Natura World offers a variety of 100% organic bedding and mattresses to help keep you and your loved ones healthy and happy…you can sleep soundly knowing you’re playing a part to conserve the environment…”www.naturaworld.com

“…Natura Sleep Envelope method a remedy to a balanced sleep for your baby…”www.naturaworld.com

“The reality is that the body excretes moisture that measures in the amount of a bottle of water every night, says president of Natura World, Ralph Rossdeutcher. “This effects the humidity factor in your bed tremendously causing tossing and turning…” www.naturaworld.com

“…Allergic living – filled with patented Smart Wool, this bedding naturally absorbs and causes moisture to evaporate before it has a chance to create the damp environment that dust mites love…”www.naturaworld.com

“…Pour un meilleur sommeil….Vous souffrez de troubles du sommeil? Vous éternuez constamment et avez développé différents allergies…” www.naturaworld.com

Natura World – www.naturaworld.com “…Get a peaceful rest with a dreamy duvet from 186.00 and aloe dream mate pillow 54.00 proceeds benefit faith-based drug and alcohol rehab program in 82 programs… www.teenchallenge.com …”

“…Buttery soft and silky smooth to the touch. Bamboo sheets keep you comfortably cool in summer and snugly warm in winter, making them great for pregnant women or women who experience hot flashes. Also, bamboo bed sheets don’t absorb moisture, they naturally wick it away so your bedding stays dry and allergen free…” www.sweetdreamsbamboo.com

“Nuits blanc: Oubliez l’dée de compter les moutons. Ces draps en fibre de bamboo de 500 fils vous plongeront dans le sommeil le temps de le dire…“ www.sweetdreamsbamboo.com

Forget about counting sheep. These 500 thread count bamboo sheets will put you to sleep in no time. Made from 100% bamboo rayon, this bedding will make you feel like you’re in a luxury hotel……..” www.sweetdreamsbamboo.com

All the best products for the home, garden, pets, and beyond!

Sweet Dreams Bamboo

I have written before about how much I love bamboo fabric, and so I was really excited to have the chance to try out a sheet set from Sweet Dreams Bamboo. These are high thread count (500), luxury sheets! They are the softest thing we have ever had on our bed. What a great way to sleep, and now that we are totally spoiled it would be hard to use anything else. But it’s not just the great way that they feel and look, there is a lot more to why you should choose bamboo bedding.

The sheet sets are made from 100% Natural rayon of bamboo. Bamboo is a great choice for fabric because it is hypoallergenic and

antibacterial. Of course it is also a great choice since bamboo can be grown so quickly, making it a great eco-friendly option. We loved the touch and feel of the sheets and especially on the pillowcases. There is nothing like a nice, soft, breathable fabric to rest your head on. Our sheet set is a gorgeous natural creamy color, but they offer 4 colors to match your own personal taste and style.

The set comes with a fitted sheet, top sheet, and two pillowcases. The fitted sheet has 17″ pockets, which is great for those of us with pillow top or other styles of thick mattresses. I also really loved that the fitted sheet has an elastic all the way around, not just on the ends. This makes it fit so much better, and of course, makes it a lot easier to put on the bed.

Sweet Dreams Bamboo offers 500 thread count sheets available in twin, double (full), queen and king. They also have 320 thread count sheets that are available in the same bed sizes. In addition to sheet sets they also have other bamboo products like duvet covers, and baby sleeping sacks.

If you love your sheets to look gorgeous, while also allowing you to sleep in comfort, while also being kind to the environment, then you will love the 500 thread count sheet set from Sweet Dreams Bamboo! Very wish list worthy indeed.

Thanks to Sweet Dreams Bamboo for providing the sample for review.

www.thedailygreen.com www.wishlistworthy.com “…Sweet Dreams Bamboo…the bride and groom will sleep like royalty on these amazingly soft sheets…a marriage of eco-friendly & elegant…”www.sweetdreamsbamboo.com

“If you love your sheets to look gorgeous, while also allowing you to sleep in comfort, and being kind to the environment, you will love the 500 thread count sheet set from Sweet Dreams Bamboo! Very wish list worthy indeed…”www.sweetdreamsbamboo.com

Canadian Living’s Guide to organic and eco-friendly bedding. www.naturaworld.com

“I was so excited to try a sheet set from Sweet Dreams Bamboo. These high thread count (500) luxury sheets are the softest thing that we had ever had on our bed…..” www.sweetdreamsbamboo.com

Our Events make it into the News too!

The Beach was chosen for Essentia’s first store because it embodied the healthy living, eco-friendliness and community values integral to the brand.

VIP guests including local MNA, MP and Toronto City Councillor did the official ribbon cutting.

Guests listened to Juno award winning Jazz guitarist Michael Occhipinti and nibbled on delightful canapés all against the sparling white stylishly minimalistic background

“Essentia introduces one of the first natural memory-foam adjustable beds that’s energy efficient…. Essentia has recently opened its flagship store in Torono’s Beach community….” www.myessentia.com

Eco-Friendly & Green Living Blog

I got my new Essentia latex mattress on Tuesday, and I’m simply loving it so far! It’s natural memory foam and compared to my old spring mattress, it feels like sleeping on thick gel, if you can imagine that. It basically moulds to your shape, in the most comfortable way ima ginable. I’d heard that it takes some time to get used to memory foam, but that hasn’t been my experience at all. It’s like a cosy cocoon, in a non-cloying, non-warm way (it is summer after all!). The mattress is great because: • it’s made of natural latex, which doesn’t off gas • it’s glue- and adhesive-free • it’s entirely biodegradable • dust mites can’t live in it, so it’s great for anyone with allergies or who suffers from asthma • if you’re allergic to latex, the processing of the latex destroys the proteins you’re allergic to, so no worries! • the unbleached organic cotton cover is made with organic dyes and is removable for cleaning • it’s green – and how happy that makes me!! How much greener could this all-Canadian company be? • each mattress is hand made, with the liquid latex poured into a mould and cured, so minimal waste is produced • Essentia’s website is stored on a windpowered server • Essentia is a member of 1% for the Planet, an organization that funds green initiatives worldwide • until Mar. 5, 2010, owners of hybrid and electric vehicles get a 20% discount on all Essentia sleep products. Woohoo! The mattresses are available online, but if you live near the factory/showroom, which is just outside Montreal, you can try t hem out in person there, and now there’s also a brand-new store in Toronto, so if you live there, check it out! Available at: http://www.myessentia.com/ West Laval, Que, 888-764-4116; Toronto, 647-348-0321; Costco (Pure and Classic 8 models) Price: from $1,299

“I got my new Essentia latex mattress and I’m simply loving it so far! It’s natural memory foam and compared to my old spring mattress, it feels like sleeping on thick gel…it basically moulds to your shape, in the most comfortable way imaginable. That hasn’t been my experience at all. It’s like a cosy cocoon, in a non-cloying, non-warm way…”www.myessentia.com

“Essentia introduces the Flex Drive, its natural memory foam adjustable bed that’s energy efficient too…”www.myessentia.com

“Le québecois Jack Dell’Accio veut remédier au fait que de nombreux produits toxiques émanent des matelas…Essentia a mis au point une mousse mémoire 100% naturelle…Les produits pétroliers habituels y ont été remplacés par de latex, de l’eau, des huiles essentielles biologiques et des extraits de plantes…” www.myessentia.com

We’ve also gotten covered in Hair Care…

“…Plump up thin hair with Lisap’s Top Care for Fine Hair Volumizing Bath Shampoo, Volume Mousse & Body Building Hairspray…”www.lisap.ca

“…The Sculture Collection of products contain an anti-humidity agent that keeps hair static free and healthy looking. The exclusive technology developed by Lisap Research Laboratories is called B-6 Technology and uses six elements to beautify hair…” www.lisap.ca

“…Lisap Top Care Repair Intensive Hair Repair Mask deep conditions and nourishes the hair cuticle to repair and restructure…www.lisap.ca “

In Print and On-line

“…Lisap Top Care Repair- a product line from Italy that`s new to Canada-contains moisturizing bamboo extracts…” www.lisap.ca

“…It’s also important to use the right products for ‘at home care’ …Wash your hair with warm to cold water – not hot,” says Lisap Milan’s Robert Baggio. Heat limits…” www.lisap.ca

In the Athletic Market!

Can AM Care and Glucose products

Re-positioned Glucose tablets, a Diabetic product into the competitive energy drink/bar market. Talked with trade and consumer magazines “letting them know about this tasty little tablet with a big energy punch!” Also did sampling tastings at major marathons in the US.

In the Equestrian Industry…In Magazines

“…Ogilvy Half Pads can be customized by colour and trim as well as choice of coloured embroidery. The new Ogilvy Half Pad not only increases comfort for your horse, but is customizable so every rider can have a half pad that is unique…”www.ogilvyequestrian.com

“The new Ogilvy Half Pad uses memory foam to mould to the horse’s back, eliminating pressure points from the saddle. The exclusive V-shape design allows it to fit perfectly at the withers removing irritants from the horse’s neck area….”

California Riding Magazine • June, 2010

Ogilvy Equestrian Customized Half Pad offers

unique benefits for horse and rider.

Ogilvy Equestrian introduces its unique handcrafted half pad in Canada and the U.S. After several years of product testing with Olympian Jill Henselwood, and market testing in Eastern Canada, the response to the Canadian-made Ogilvy Half Pad has been extremely positive—good news for designer Jackie Morin Ogilvy. With more than 30 years of equestrian experience, Jackie has a lot to say about design and comfort issues for both horse and rider. The Ogilvy Half Pad is the latest result of this expertise.

The new Ogilvy Half Pad uses memory foam to mold to the horse’s back, eliminating pressure points from the saddle. The exclusive V-shape design allows it to fit perfectly at the withers removing irritants from the horse’s neck area. The pad is made from the finest and most technologically advanced materials, like those used by professional athletes, to ensure the pad’s breathability and performance. Fine design, comfort and craftsmanship have become synonymous with Ogilvy’s equestrian products. Olympic athletes like Ian Millar and Eric Lamaze as well as many other Grand Prix riders, including Yann Candele, Beth Underhill and Nick Skelton, are all touting the benefits of the new Ogilvy Half Pad.

“Half pads currently on the market just don’t provide enough comfort for either horse or rider,” says Jackie. “It’s not just the design of our half pads that’s important, it’s the materials as well. The anti-friction materials that we use transfer movement to the interior of the pad, away from the horse, providing more freedom of movement,” she explains. Ogilvy Half Pads use superior grade memory foam that is capable of compression to 1/8” in precisely the areas where the saddle sits closest to the horse’s back. It also fills the gaps between horse and saddle, so the saddle sits snugly. The interior of the half pad is constructed using two membranes that slide against each other transferring friction from the horse’s back to the inside of the pad. The 3-D mesh acts like a pump that expands and contracts, creating airflow and providing superior shock absorption. For the underside of the pad, Ogilvy uses a high performance micro-fleece that follows the movement of the horse and increases the pad’s stability.

Comfortable & Customizable

Ogilvy offers riders another unique benefit. Each pad can be customized. There’s a wide selection of colors to choose from with various types of coordinating trim for the edging on the pad as well as the option of embroidering a rider’s initials or the logo of a stable or sponsor in a contrasting color. “The customization of our half pads really makes them a pad you can call your own,” jokes Jackie. “I find that riders who’ve tested our pads really appreciate this very fashion forward and elegant look,” she adds. Ogilvy also offers a more classic collection for dressage riders who prefer a more conservative pad or blanket. They too can have their pads and blankets customized with their initials.

The addition of the new half pad to the Ogilvy collection is another testament to Ogilvy’s commitment to providing the best products for both rider and horse. The Ogilvy Half Pads are for sale at Dover Saddlery and at finer tack shops as well as on the Ogilvy Equestrian website at http://www.ogilvyequestrian.com/.

Ogilvy Equestrian Inc. of Montreal is committed to providing both professional and amateur riders with equestrian products that offer the ultimate in comfort and design. It is also dedicated to researching the latest materials used by professional athletes and adapting them to its equestrian products to ensure that all of its products provide maximum comfort and performance. The exclusive collection of handcrafted Ogilvy products includes half pads, saddle pads, coolers and blankets and has become increasingly essential for the discerning rider. Ogilvy Equestrian is committed to using recyclable materials that respect the environment.

Press release provided by Schrenk Communications.

Ogilvy to Unveil Customized Half Pad Industry News (4/29/2010) Ogilvy Equestrian is ready to introduce its unique handcrafted half pad in Canada and the U.S.

After several years of product testing with Olympian Jill Henselwood, and market testing in Eastern Canada, the company said response to the Canadian-made Ogilvy Half Pad has been extremely positive.

The new pad uses memory foam to mold to the horse’s back, eliminating pressure points from the saddle. The exclusive V-shape design allows it to fit perfectly at the withers removing irritants from the horse’s neck area, the company said.

The pad is made from the finest and most technologically advanced materials, like those used by professional athletes, to ensure breathability and performance.

Ogilvy also offers riders another unique benefit in that each pad can be customized. There’s a wide selection of colors to choose from with various types of coordinating trim for the edging on the pad as well as the option of embroidering a rider’s initials or the logo of a stable or sponsor in a contrasting color. The Ogilvy Half Pads will be sold at Dover Saddlery and finer tack shops as well as on Ogilvy Equestrian’s website.

www.tackntogs.com

New Products and Industry Press Releases

Customized Half Pad Perfect Choice – Unique Benefits for Horse and Rider

25 Jun 2010, 12:03 PM

FOR MORE INFORMATION contact: Schrenk Communications Diane Schrenk or Tina Cleaver 514.931.1526 or 1.866.624.4460

FOR IMMEDIATE RELEASE

Montreal, Monday, June 21, 2010. Ogilvy Equestrian is ready to introduce its unique handcrafted half pad in Canada and the U.S. After several years of product testing with Olympian Jill Henselwood, and market testing in Eastern Canada, the response to the Canadian made Ogilvy Half Pad has been extremely positive -- good news for designer Jackie Morin Ogilvy. With more than 30 years of equestrian experience, Jackie has a lot to say about design and comfort issues for both horse and rider. The Ogilvy Half Pad is the latest result of this expertise.

The new Ogilvy Half Pad uses memory foam to mould to the horse’s back, eliminating pressure points from the saddle. The exclusive V-shape design allows it to fit perfectly at the withers removing irritants from the horse’s neck area. The pad is made from the finest and most technologically advanced materials, like those used by professional athletes, to ensure the pad’s breathability and performance. Fine design, comfort and craftsmanship have become synonymous with Ogilvy’s equestrian products. Olympic athletes like Ian Millar and Eric Lamaze as well as many other Grand Prix riders, including Yann Candele, Beth Underhill, and Nick Skelton, are all touting the benefits of the new Ogilvy Half Pad.

Half pads currently on the market just don’t provide enough comfort for either horse or rider,” says Jackie. “It’s not just the design of our half pads that’s important, it’s the materials as well. The anti-friction materials that we use transfer movement to the interior of the pad, away from the horse, providing more freedom of movement,” she explained. Ogilvy Half Pads use superior grade memory foam that is capable of compression to 1/8” in precisely the areas where the saddle sits closest to the horse’s back. It also fills the gaps between horse and saddle, so the saddle sits snugly. The interior of the half pad is constructed using two membranes that slide against each other transferring friction from the horse’s back to the inside of the pad. The 3-D mesh acts like a pump that expands and contracts, creating an air flow and providing superior shock absorption. For the underside of the pad, Ogilvy uses a high performance micro-fleece that follows the movement of the horse and increases the pad’s stability.

On equestrian websites and in Newspapers too

 ”…The pad is made from the finest and most technologically advanced materials, like those used by professional athletes, to ensure the pad’s breathability and performance.  Fine design, comfort and craftsmanship have become synonymous with Ogilvy’s equestrian products…”  www.ogilvyequestrian.com

Let’s Not Forget

New Technologies

“…The lens is the only panoramic imaging lens that can be added to existing standard analog and IP video surveillance systems, with the ability to survey an entire aread with 360 degree coverage, no blind spots and no viewing downtime…” www.immervision.com

in the U.S.

and in the U.K. too

“…360 degree lens – Panomorph IMV1-1/3 lens panoramic imaging lens can be added to existing standard analog and IP-video surveillance systems…in addition, the coverage area is free of blind spots and does not have viewing downtime or require an investment in additional equipment…”www.immervision.com

It Doesn’t Matter What Market –

We target the most important media

to make sure that your product

Is always in the News!

What Else Can We do for You?

Press Campaigns: On-line, Magazine, Newspaper, Radio & TV Strategic Thinking & Tactic Development Implementation of Targeted Social Media and E-mail Campaigns Website Development, Copywriting and Translation (English & French) New Product Launches and Press Conferences

Need a New Website or a Makeover? We do it all…in English and French.

www.spascasa.com

www.lisap.ca

www.athineliaproducts.com

www.tzonekitchener.com

What do the Experts say?

According to Advertising Age,

if your brand can’t generate PR value –

it won’t last in the market.

It’s PR First!

Microsoft’s Bill Gates said…

"If I only had two dollars left, I would spend one dollar on PR."

That’s about the best endorsement PR can get!

We Get the Press

to make Your Brand succeed.

Let’s work together and get the Press talking

about Your Brand!

Let Schrenk Communications

Cut Through the Noise

and make your message

Loud & Clear!