school of advertising, pr and events · personnel in becoming the best- informed, responsible and...

SCHOOL OF ADVERTISING, PR AND EVENTS

AAFT is indebted toLate Shri Suraj Prakash Marwah(The Founder of AAFT) for his invaluable

contribution to our mission to provide qualitymedia education worldwide

a c r e a t i v e e n t e r p r i s e

LT. GEN. K. M. SETH (RETD.)Hon’ble Former Governor ofChhattisgarh

DR. BHISHMA NARAIN SINGHHon’ble Former Governor & UnionMinister

DR. R. L. BHATIAHon’ble Former Governor of Kerala

SHRI VED MARWAHHon’ble Former Governor ofJharkhand

IEUAN WYN JONESFormer Deputy First Minister foWales

SHATRUGHAN SINHAFormer Union Minister

PATRONS

MOHIT MARWAHManaging Director, Marwah Studios

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PROF. KARL BARDOSHTisch School of the Arts, New York University, USATERI C MCLUHANVisiting Professor of Film, New York University, USADR. PADMESH GUPTA Oxford Business College, Oxford, UK

JOHN SHAWUniversity of Central Lancashire, UK

ALAN EVANSCardiff University, UK

ROBERT STEWARDNorthern Melbourne Institute of TAFE, AustraliaPROF. CHRISTOPHER TURNERThe University of Winchester, UK

DR. JAVED LEHGIRI Former Vice Chancellor, Shaheed Zulfikar Ali Bhutto Institute of Science & Technology, Karachi, PakistanSANTOSH BHARTIYAFormer member Parliament, Editor - Chuathi DuniyaMS. MALTI SAHAIFormer Director, Directorate of Film Festivals, Govt. of India, New Delhi

DR. M. MUSHARRAF HUSSAINManagement Expert, Bangladesh

P. MURARIFormer Chairman, Indian Institute of Mass Comm., New Delhi

PRAYAG RAJFilm Writer & Director

MR. PAHLAJ NIHALANIFilm & Television Producer

A.S. BEDI

Producer / Director

MR. KAUSHIK GHOSH

Fashion Show Director/Producer/Event Organizer

MR. RAJ KUMAR DEVESHWAR

CEO, Trent Communication

MR. VIGYAN ARYA

Managing Director Infinity Media

SHYAM NAGPAL

Managing Director ICES, New Delhi

SATISH KAUSHIK

Renowned Director & Actor

MUKHTAR ABBAS NAQVI

Former Minister of State for Information and

Broadcasting in Govt. of India

SHAH NAWAZ HUSSAIN

Former Indian federal minister &

a politician of BJP

Dr. Lalit Bhasin

Senior Lawyer, Supreme Court

AZIZ BURNEY

Former Editor, Sahara Urdu

BRIJENDRA SAHAI

Former Chief Secretary, Govt. of U.P.

ROB LYNES

Director, British Council, India

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We are all travellers on the information highway. Our lives are closely interlinked with the media, the disseminator of information. Media & Entertainment Industry is synonymous with creativity and innovation. To attain business excellence in this field, you need to embrace new technology in order to develop, stimulate and promote the right communication, and satisfy the demands of an outspoken modern consumer.Marwah Studios is in the business of training personnel in becoming the best- informed, responsible and committed professionals with a strong sense of integrity. The enterprise has been extensively involved in promoting media education in Asia through its biggest initiative, Asian Education Group. It covers Asian Academy of Film & Television AAFT School of Digital Marketing, School of Cinema, School of Mass Communication, School of Fashion & Design,

School of Animation, School of Advertising, School of Fine Arts & Performing Arts, Asian Institute of Hospitality & Tourism, Asian Business School, Asian Law College, and Asian School of Business.Being conscious of the huge responsibility we carry on our shoulders, AEG is committed towards imparting systematic education and stellar training to young minds curious to enter the world of media and entertainment. We are aware that rendering

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the industry relevant exposure is equally necessary for preparing students to be excellent professionals in print and electronic journalism, cinema, radio, and television & computer centric multimedia & digital fields. A balanced education system, of both academic and practical exposure, creates understanding of how various media of communication operate; what are the effects of media on the audience; and what is the nature of media auxiliaries such as advertising, public relations, internet marketing, etc.We take pride in being the only media-training centre in Asia to have such a hugeprofessional infrastructure of well-equipped production studios & film libraries. Therobust infrastructural facilities along with highly qualified and experienced faculty create unique synergies and enable 360 degree training to students, right from ideation to the final marketing and dissemination of the media product.Asian Education Group offers both graduate and postgraduate level courses in digital marketing, management, print, electronic media and film to equip the students with adequate knowledge and skills in their chosen field of creative work. Our close linkswith Mumbai Film Industry puts us in an envious position in comparison to other media schools. It is no wonder that we draw the highest number of students to our institute and have made a record number of over a thousand films since our inception, a no mean achievement by any standard. We welcome you to our prestigious institution and sincerely hope that you might find us the right place to embark on your professional education in the world of media and entertainment.

AWARDS & ACCOLADESEdushine Excellence Awards 2019Most Preferred Media & Art Institute by Assocham

The Edutainment Award2015For Best Media School

Delhi Gaurav Award 2015National Award at VigyanBhawan

Pride of India Award 2015

ChairmanIndo-Czech Republic Film & Cultural Forum

ChairmanIndo-Romania RepublicFilm & Cultural Forum

ChairmanIndo-Cyprus Republic Film& Cultural Forum

ChairmanIndo-Slovenian RepublicFilm & Cultural Forum

Param Shree Award 2014Media Excellence Award byAll Journalist Association

Icon of Noida 2014By Times of IndiaISRMAX Asia 2014International Award

Entrepreneur of the YearAwardBy Centre for EducationGrowth & Research (CEGR)

National Media ExcellenceAwardBy Media Federation of India(MFI)

Honored by Prime Ministerof Tibet H.E. Dr. LobsangSangayFor Contribution to theWorld Peace, UniversalBrotherhood and MediaWorld

Honored by Prime Ministerof Nepal Shri KhadgaPrasad Sharma OliAs Chairperson for IndoNepalFilm and CulturalForum

Honored by InternationalRoma Cultural University,Serbia

Honored by EducationCouncil of India

Honored at NGY InfraConclave, Noida

Honored at Sri SriRavishankar Vidya MandirFor Promotion of Arts

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Team SOAPRE has a very clear-cut aim – passion,

commitment, professionalism, dedication, and

excellence, amongst other things. We have built a

reputation to be proud of, and shall continue to strive

even harder to further improve upon it. Our strength

has, and will remain, our Students.

SOAPRE aims to excel in practical training for every

student along with academics, and impart to

them the ability to think creatively. We remain in

the forefront of media education, providing trained

media professionals to the industry on a regular basis.

We also ensure effective learning through theory,

from media specific cases, learning from hands-on

experience, all through state-of-the-art infrastructure

and studios, in one of the finest locations in North

India. All this is achieved through advanced and

rigorous curriculum in core media subjects with a

focus on career opportunities.

Welcome to SOAPRE!

SOAPRE

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Curious. Adventurous. Persevering. Motivated. Spiritual.

Are these traits which you admire and desire? If so, then

the Asian School of Media Studies (ASMS) experience is

designed for you.

ASMS’s School of Journalism & Mass Communication is

a place where your most desired goal can be reached.

Acquire the knowledge and skills to become a successful

media professional so you can be an independent adult

too. This is done through the kind of curriculum being

followed here, with more practical oriented sessions.

Through a sequence of courses you can learn the skills

and attitudes that can help you make a positive impact

in the media world at large.

The curriculum at SOAPRE will help prepare you to

become an articulate communicator, a careful thinker, a

person who is concerned with good health, interpersonal

relationships that cross, cultural boundaries. This aspect of

your education will awaken inquiries into areas you never

thought interesting before and it, will add sparkle and

innovation to your world.

The experience here is demanding, but it is eminently

rewarding. You can follow your curiosity to explore new

things, to encounter new ideas and opinions and discover

your own capabilities. You can have the adventure of

relating to people of other cultures. With the help of caring

faculty members, you will have the opportunity to clarify

and put in place your own values and principles.

We challenge you to prepare well for the 21st century.

Seize the day, seize the opportunity, and be part of the

ASMS family!

SOAPRE

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Subhash Sagar11

Global Networkof 17000 EventManagement

Professionalsacross

120 Countries

Media & Event Management Education in

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Media & Event Management Education in

The Largest Centre For

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FOUNDERS OF 100 ACRES

17000People Working

in 3 shifts

30Shooting

Floors

162Connected

With 162 Nations 4International

Education CentreMARWAH Studios

16ResearchCenters

200Production

Houses

350TV

Channels

NOIDA FILM CITY

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WE ARE THE ONLY MEDIA EDUCATION HUBLOCATED IN THE HEART OF MEDIA CENTER OF

SOUTH ASIAN CONTINENT...NOIDA FILM CITY

ZEE TV NETWORK 18 INDIAN EXPRESS NDTV

NDTV TODAY GROUP INDIA TV TIMES NOW & ET NOW

DISH TV INDIA MARWAH STUDIOS MOVING PICTURES

T-SEIRES BAG FILMS AZAD CHANNEL NTPC EAGLE FILMS

JUBLIANT INDUSTRIES PRAGYA CHANNEL MAHUA CHANNEL

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IN-HOUSE

PRODUCTIONSTUDIOSWith over 25 years of combined experience

in television production, feature films

and short films production, as well as live

broadcast of events across the country,

Marwah Studios works with leading industry

professionals and the latest technology

to create exceptional digital content. We

believe the key to effectively communicate

any idea or message to

your audience is to create emotive and

engaging story.

Marwah Studios has been associated with the

production of 4500 television programmes

for nearly 50 television channels and around

125 feature films.

Some of India’s premiere channels which

have worked with Marwah Studios are

Zee News, Zee TV, BBC News, Sahara TV,

NDTV, Star News, Aaj Tak, Mahua TV, Jain

Television and Sky News. To our advantage,

the inhouse production Studios used for a

wide variety of communication purposes

ensures that important information does

not inadvertently leak to the press or public

ahead of when it should. We are equipped

with an unmatched range of production

equipment and services that enable us

deliver broadcast quality content for TV and

films.

Chroma Lab

Animation Film-Making Lab

Multicam Lab16

Interview Lab

Video Editing Lab

Print Lab

Sound Studio

Radio Broadcast Studio

TV Studio

Photography Lab

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Community Radio (CR) is radio

broadcasting with the objective of

serving the cause of the community

in the service area by involving

members of the community in the

broadcast of their programmes.

It affords a unique advantage of

receiving transmission through low

cost, battery operated portable

receiving sets. The Ministry

encourages setting up the CR, as it

promises to provide an opportunity

to the local communities to express

themselves, share their views and

particularly empower the women,

youth and the marginalized groups

to take part in local self governance

and overall socio-economic

and cultural development of

the area. It will also inform the

society about the developmental

initiatives of Government and

promote transparency in the

implementation of the scheme.

Programmes permissible on

Community Radio should be

of immediate relevance to the

community and focus on issues

relating to education, health,

environment, agriculture, and rural

and community development. At

least 50 percent of content shall be

generated with the participation

of the local community, for

which the station has been set

up. Transmission of

sponsored programmes

shall not be permitted

except programmes

sponsored by Central

and State Governments

and other organizations to

broadcast public interest

information. Such station cannot

broadcast any programmes,

which relate to news and current

affairs and are otherwise political

in nature. Location for CR is to

be located within the campus

in case of educational institutes.

NGOs and others have to locate

their transmitter, antenna with the

centre of geographical area of

the community they seek to serve.

IN-HOUSE

RADIO107.4FM

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In House PR & Events Agency

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Press Releases & Conferences

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StudentProjectsAdvertisement

Print Ads

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StudentProjects

Ad Film & Commercial

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Maggi Ad

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MASTER CLASSES,SEMINARS ANDWORKSHOPSBY INDUSTRY EXPERTS

A workshop held in ASMS for SOAPRE students regarding basic knowledge of SEO and digital marketing by Deepshika .

Workshop on Wedding Events Workshop by Deepshika

PR workshop by Ms. Lalitha PR workshop by Sandeep Jain

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Advertising Workshop

Workshp by Vikram Tyagi

Advertisement is the part of the curriculum and ASMS students had an amazing workshop with Vikram Tyagi who not only told them how to start advertising but also open up their minsets.

Workshop by Anoop Ray

Workshop by Deepshikha

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CLASSROOM LECTURES

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CAMPUS LIFE

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CULTURAL CLUB- DASTOOREthnic Day

Freshers Day

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CULTURAL CLUB- ABHIVYAKTI

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PHOTOGRAPHY CLUB- CHITRAKATHA

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THEATRE CLUB-PRATIBIMB

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DIPLOMA & PG DIPLOMA COURSES [ DURATION: 1 YEAR ]

PG Diploma in Advertising & Brand Communication

PG Diploma in Public Relation & Event

Diploma in Advertising & Brand Communication

Diploma in Public Relation & Event

Diploma/PG Diploma in Event Management

BACHELOR DEGREE COURSES [ DURATION: 3 YEARS ]

BA in Event Management

MASTER DEGREE COURSES [ DURATION: 2 YEARS ]

MA Advertising & Brand Communication + PG Diploma in Advertising & Brand Communication

MA Public Relations & Events + PG Diploma in Public Relations & Events

PROGRAMS OFFERED

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♦ Advertising and the marketing process: Market analysis, Media objectives, Media strategies, Media Mix, Budget and Media Buying.

♦ Advertising agency, media and other services, Structure of an Advertising Agency

♦ Elements of Design, Principles of Design.

♦ Consumer Behaviour, Consumer Behaviour and marketing Strategy, Methods of consumer research, Applications of consumer behavior knowledge in marketing.

♦ Advertising campaign today: The changing Indian and global perspective, the advertising strategy, Developing Content, Effective Visualization Creativity & Visual Creativity

♦ Copywriting & Visualisation

♦ Analyzing & Interpreting Quantitative Market & Social Research Data Collecting, Analyzing & Interpreting

♦ Digital Marketing Concepts, Marketing principles, Understanding various Social channels Search Engine Optimization Line Reputation Management Developing a brand identity, Branding through the customer experience, Mapping customer touch points, Review the brand architecture of current brands. Protecting your brand through trade marking

♦ Elements of IMC & developing respective communication campaign. Account Planning Retail Communication, Media Law

♦ Ad Film Direction, Making of an Art Director, Introduction to color harmonies, Introduction to Illusion- Principles and elements of design. Typography/ Calligraphy.

♦ Logo designing and ad formats on different Designing Softwares

♦ Projects and Production, Case Studies.

Program HighlightsAdvertising and Brand Communication

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♦ Definition and concept of PR, Public Relations Purpose and Objectives

♦ Skills required for Public Relation Officer and PRO portfolio

♦ Scope of PR in India and on Global Platform

♦ PR Values and Ethics

♦ Concept of Advertising, Branding and Events

♦ Communication: Integrated Strategic Communication, Principles of Corporate Communication in context to PR,

Designing Communication Campaign, Development of Corporate strategies: Corporate Advocacy & Social

Responsibility

♦ Different Types of PR activities in different sectors. Types of Events in PR. CSR: Corporate Social Responsibility and its

importance and need.

♦ Research in PR and its types, Types of SWOT in PR: Situational, Organizational and Audience

♦ Evaluation and tools in PR

♦ PR Campaigns with relevant case studies, PR Strategies, Trends, and Practices

♦ Public Relation Practices and Media Relations, with awareness in Print and Electronic Media

♦ Crisis Management, Image Repair Theory and Image Restoration Theory and Practices with case studies and case

lets.

♦ PR and Social Media in context to Digital Public Relations Platform

♦ Customer Relationship Management and PR Tools

♦ Pre and Post Activities in Public Relations, Case Studies, and Live Projects.

Public RelationsProgram Highlights

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MA Advertising & Brand CommunicationProgram Highlights

MODULE I

INTRODUCTION TO ADVERTISING

ADVERTISING CREATIVE

CONSUMER BEHAVIOUR

DESIGN TECHNOLOGY-I

(ADOBE PHOTOSHOP & ILLUSTRATOR)

TELEVISION BROADCASTING

MODULE II

ADVERTISING STRATEGY, ACCOUNT PLANNING &

PRODUCTION

COPYWRITING & VISUALIZATION

MEDIA & MARKETING RESEARCH METHODOLOGIES

DESIGN TECHNOLOGY-II

(COREL DRAW & INDESIGN)

SUMMER INTERNSHIP (TERM PROJECT)

MODULE III

INNOVATION, CREATIVITY AND VISUAL LITERACY FOR BRAND

COMMUNICATION

DIGITAL MARKETING STRATEGY

STRATEGIC BRAND COMMUNICATION

INTEGRATED MARKETING COMMUNICATION

ADVERTISING IN CONTEMPORARY SOCIETY

MODULE IV

ENTERTAINMENT, MEDIA, ADVERTISING & MARKETING

DESIGN TECHNOLOGY – III (DREAM WEAVER & FLASH)

ADVERTISING DESIGN

DISSERTATION - I

DISSERTATION - II

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MA Public Relations & EventsProgram Highlights

MODULE I

INTRODUCTION TO COMMUNICATION AND

MEDIA INDUSTRIES

MASS COMMUNICATION THEORIES & MEDIA LAWS & ETHICS

ORGANISATIONAL MANAGEMENT

INDIAN CULTURAL SCENARIO

TERM PROJECT-I

MODULE II

INTRODUCTION TO PUBLIC RELATIONS-I

CORPORATE COMMUNICATION-I

EVENT MANAGEMENT

BUSINESS COMMUNICATION & SOFT SKILLS

TERM PROJECT-II

MODULE III

PUBLIC RELATIONS-II

CORPORATE COMMUNICATION-II

CSR. SOCIAL & DEVELOPMENT COMMUNICATION

INTEGRATED MARKETING COMMUNICATION

TERM PROJECT-III

MODULE IV

SPECIALIZED PUBLIC RELATIONS

GLOBAL BUSINESS ENVIRONMENT

EXHIBITION, EVENT PRODUCTION AND MARKETING


TERM PROJECT-IV

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♦ NEW BUSINESS MANAGER

Evolves to : New Business Director,

Director of Business Development

♦ ART DIRECTOR & COPYWRITER

Evolves to : Associate Creative Director, Creative Director, Chief Creative Officer

♦ STRATEGIC PLANNER

Evolves to : Associate Director of Account Planning, Director of Strategic Planning

♦ INTERACTIVE DESIGNER

Evolves to : New Business Director, Director of Business Development

♦ ACCOUNTS EXECUTIVE

Evolves to : New Business Director, Director of Business Development

♦ COMMUNITY MANAGER

Evolves to : Social Media Strategist, Social Media Monitoring & Analytical Strategist

♦ BROADCAST PRODUCER

Evolves to : Broadcast Production Manager, Director of Broadcast, Executive Producer

♦ MEDIA BUYER / PLANNER

Evolves to : Senior Media Planner, Media supervisor, Group Media Director

♦ PR Consultant

♦ Corporate Communicator

Career OpportunitiesIn Advertising, Public Relations

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Now -a-days, events are being organized by corporate houses, on a professional platform to escalate branding

to enhance their image and maximizing profit. Thus, immense need has been felt to impart organized knowledge

in this field, with hands on experience on the practical aspects having latest equipments and state of the art

facility. The students are being taught the Pre and Post Production preparations of Events. This is required to make

our students employable and making them ready for being placed in branded Event Management Agencies.

The course has been supported by case study teaching methodology and imparting lectures by Corporate

Professionals and workshops. Thus, Event Management courses are most sought after now-a days by those who are

motivated, dynamic and have fire to excel others in the world of profession where “happenings” are professionally

planned to showcase their Brands for elevation at Global standards through academic stimulation.

SCOPE OF EVENT MANAGEMENTEvent management, the most profound form of advertising and marketing, is a glamorous and thrilling profession.

It provides an opportunity for unleashing one’s creative potential to a very high degree. It demands a lot of hard

work and effort but at the same time offers enormous scope. The field of event management not only requires a

great amount of creative skills but also involves lots of discipline and meticulous planning. Planning an event is an

event in itself. The job of organizing an event begins with the very basics. The client comes to the event manager

with a vague idea in mind. It is entirely upon the event manager to work on the idea and turn it into a reality.

Events could be anything from concerts, product launches, conferences, promotions, press conferences, jubilee

celebrations and farewells to television based events, fashion shows, wedding or parties.

EVENT MANAGEMENT

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TYPES OF EVENT

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♦ Event Management: Meaning & Concept, Events as a marketing tool

♦ Types of Events: Wedding, Social, Exhibitions, Fashion Shows, Concerts and many more

♦ Role of Events in the Communication Mix

♦ Event Designing

♦ Event Management Company: Role and Departments

♦ Organized and Unorganized sectors in Event Management

♦ Event Management: Issues and concerns in the Indian context

♦ Entrepreneurship in events: Advantages and challenges

♦ Handling Cameras – their classification and controls, nature of light & its sources.

♦ Digital imaging technology & techniques

♦ Manipulating digital images using computer software

♦ Practical exercise: Indoor and outdoor photography

♦ Composing different camera Shots, Camera angles and movements

♦ Visual continuity and working with Chroma

♦ Role of sound in audio – visual media, The microphone and the loudspeaker, The techniques of sound recordings

♦ Online Editing Vs Offline Editing, Non linear editing softwares

♦ Designing Communication Campaign

♦ Development of Corporate strategies: Corporate Advocacy & Social Responsibility

♦ Pre and Post Production of Events, Case Studies and Live Projects

UG/ PG Diploma in Event ManagementProgram Highlights

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BA Event Management

MODULE I

WRITING SKILLS FOR COMMUNICATORS

EVENT OPERATIONS AND INDUSTRY

ACCOUNTING FOR MANAGERIAL DECISSION

INTRODUCTION TO WEB TECHNOLOGY

INTRODUCTION TO PUBLIC RELATIONS

MODULE II

CORPORATE EVENT MANAGEMENT

STRATEGIC GLOBAL MARKETING

PUBLIC SPEAKING AND PRESENTATION

COMMUNICATION IN NEW ECONOMY

CORPORATE COMMUNICATION

MODULE III

EVENT CAMPAIGNING & MARKETING


DESIGN TECHNOLOGY

ADVERTISING PROCESS

CONSUMER BEHAVIOR

MODULE IV

DYNAMICS OF SMALL BUSINESSESS

EVENT CONSULTANCY

MEDIA MANAGEMENT

STILL PHOTOGRAPHY

VIDEOGRAPHY

MODULE V

ENTERTAINMENT AND LEISURE EVENT MANAGEMENT

MANAGING GROUPS AND TEAMS

VIDEO EDITING

SOUND AND VIDEO PRODUCTION

INTERNSHIP

MODULE VI

CONFERENCE AND EXHIBITION MANAGEMENt

EVENT PRODUCTION

ADVANCED PUBLIC RELATIONS

ETHICS AND LAWS OF EVENT MANAGEMENT

MEDIA RELATIONS

INTERNSHIP

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CAREER OPPORTUNITIES

Celebrity Manager

Campaign Manager

Fashion Event Coordinator

Wedding Planner

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AWARD, MUSIC AND ARTS FESTIVAL

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DirectorGALEN

"New York Festival"

ManagerNEELANJALI

WizCraft

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OUR ALUMNI

ra

DirectorGALEN ROSENTHAL"New York Film Festival"

ManagerNEELANJALI

WizCraft

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OUR ALUMNI

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OUR ALUMNI

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OUR ALUMNI

AKSHITA MATHURViacom 18, Mumbai

KANIKA JAINSky Communication

DIVYA RAGHVANSHILothal Solutions

MAYANK MISHRAAAJ Tak, Noida

RADHIKA SHARMAV Commission Media Pvt Ltd

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Students From Different Countries Studying at

AAFT Since 1993Nepal

Ethiopia

Hong Kong

Jordan

Bhutan

Lebanon

USA

Australia

Sudan

Bangladesh

Somalia

South Africa

U.A.E

Norway

Germany

Mauritius

U.K.

Botswana

Japan

Spain

Maldives Pakistan

Chile

Uganda Finland

France

Canada

Sweden

Argentina

Netherlands Canada

Singapore

Thailand

Muscat/Oman

Bangkok

France

Sri Lanka

Nagaland Greece

The Czech Republic Iceland Switzerland

England Israel

Kenya

Fiji

Espono Nigeria

Malaysia

Belgium

Seychelles

Italy Bahrain

Mexicol

South Korea Norway KSA Haiti Republic of Kazakhstan

Republic Dominicana Qatar Vienna Austria Abidjan East Africa

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STUDY TOUR TO DUBAI

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STUDY TOUR TO DUBAI

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“I credit school of Advertising, PR & Events for having broadened my Creative skills & for providing opportunity that I could deploy to actualize benefits. The industry interactions activities in particular, were of great practical relevance in converting classroom learning to ensure that we are business ready in our specializations.”

Sneha Sharma

“It was a great pleasure to be the part of Zee Network and work for Zee Sangam. I have learn a lot. I did desk work like- editing shots bytes, making packaging online publishing. Also, has got an opportunity to work as a trainee in creative department of India’ leading Event, Advertising and PR agency Leo Burnett! I want to thank all my teachers and placement cell for giving continuous support. I feel lucky to be the part of ASMS!”

Shreya Bhattacharya

” I worked as a communication trainee at Brand Republix, a fashion, luxury, marketing and consulting firm. I am privileged to have an opportunity like this and highly thankful to my educational institution ASMS for providing me a wonderful platform.”

Rumela Sen

“School of Advertising, PR & Events has given me a rock solid foundation in Advertising and PR, the right start both in terms of academics, passion in the subject and above all the confidence in taking the best decisions in the corporate world.”

Swaati Tyagi

“I am grateful to all the people who I worked with at FOUNTAINHEAD. With their

patience and openness they created a great learning and working environment

for me. Furthermore, my college and department for their guidance and

support always.”

Siddharth Thakkar,

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“Asian School of Media Studies is a great foundation for a successful career in Advertising, PR & Events. It has grown phenomenally and made all of us proud. I owe a great deal to the school of advertising and PRE to whatever little I have achieved in life.”

Akshay Chaudhary

“The Advertising, PR & Events program at Asian School of media was a great experience. The rich interaction with experienced faculty and students from diverse backgrounds across the country was very useful. I was fortunate enough to work closely with various clubs where I got a platform to put my theoretical knowledge to practical use which developed my interest in Advertising copywriting and Visualization.”

Deepika Khanna

“ASMS School of Advertising, PR & Events provides the necessary ecosystem to students to nurture themselves to become professionals provided the students invest in themselves to become one.”

Nidhi Jha

“I entered these very gates with a fair knowledge of the world but still deep within I felt there was something missing. My journey here has been very eventful and has personally filled in every gap I felt missing. We not only get facilitated with a course but get accustomed to mingling with the broadest spectrum of people; indeed peer learning has been the focal point of my education here.”

Annie Aggarwal

“At ASMS in school of Advertising, PR & Events there is lot of focus on Industry

interaction and that really helped me and my peers as well.”

Kavita Aneja,

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FACULTY

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INTELLECTUAL CAPITAL

Col. Pradeep GuptaDirector

Dr. Milan ChakarabortyAssistant Professor

Urooj Fatima RizviAssistant Professor

Anshuman AkashAssistant Professor

Gaurav ChaabraAssistant Professor

Mridul Kr Roy Assistant Professor

Vandana KanwarAssistant Professor

Ashima KhareAssistant Professor

Anjali JainAssistant Professor

Prof. Albeena AbbasAssociate Dean

Dr. Nawaz AhmedHOD

Harinder KumarAssociate Professor

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CONVOCATION

84

CONVOCATION85

AAFT - A UNIT OF ICMEIINTERNATIONAL CHAMBER OF MEDIAAND ENTERTAINMENT INDUSTRY

International Chamber of Media and Entertainment Industry is a representative business organization for the Media and Entertainment Industry in India and other countries. It plays an important role in bridging the gap between the Industry and the Government by ensuring a focused involvement of both towards the commercial welfare. It oversees the governmental policies and the legislations that will facilitate the latest infrastructure, financial assistance and business facilities to the industry.

Established with the intent to develop and promote the growth of media and entertainment industry in India and other countries worldwide, the Chamber has created 162 international committees and 80 national committees. With offices in 100 countries across the world, ICMEI provides a common platform for the members of the media industry to come forth and exchange ideas originating from different cultures of these countries.

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Asian Education GroupMarwah StudiosComplex-IISector 125, Noida

AAFT University of Media And Arts Marwah Studios Complex - IVMaath, Kharora, District-Raipur, Chhattisgarh

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school of advertising, pr and events · personnel in becoming the best- informed, responsible and...

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