School Guidebook

How does it work?

Each SmartSub = $20 cash + $50 advertising credit

50 SmartSubs = $1000 cash + $2,500 advertising credit

School pupils encourage family, friends or neighbours to subscribe for a ‘SmartSubs’ subscription to The Dominion Post*.

1

They will receive a Dominion Post subscription at 50% off the normal retail cover price for 26 weeks.2When starting a subscription, they nominate a school.

The Dominion Post will give the school $20 cash and $50 newspaper advertising credit for every SmartSub received.

3

SmartSubs is a new fundraising opportunity for schools in partnership with local communities and The Dominion Post.

Newspapers in the home

The Dominion Post wants to encourage a healthy appetite for news amongst our up and coming readers and foster a greater awareness of developments and issues in the world around them. Regular exposure to The Dominion Post will not only achieve this but also support school based activities and projects. It will also put parents in a better position to answer their kids’ questions!

*Applies to new subscribers only.

Getting the cash!

Cash donations are paid out quarterly and will be based on the number of SmartSub signups during the last 3 month period. Schools can either have the cash paid directly to a bank account or a cheque can be posted.

Schools can spend their cash donation however they like. It’s their choice.

Register your interest and get an information pack by:• Phoning our customer contact centre on 0800 50 50 90 • Emailing smartsubs@dompost.co.nz • Visiting www.dompost.co.nz/smartsubsFull terms, conditions and pricing are available on the website.The Dominion Post will work with you to help set up SmartSubs within your school and community.

How to get started!

Our professional team will assist you to book advertising space within The Dominion Post. Ads can be used to promote school fundraising activities such as fundraising events, school fairs or shows.

This advertising will reach The Dominion Post’s nearly 250,000 daily readers.

Using the advertising!

SmartSubs subscribers not only give their nominated school a much needed boost, they also get a great discount on the retail cover price. A new SmartSubs subscription is 26 weeks at half the normal retail price*.

There are many benefits to being a subscriber; the paper is delivered to your property six days a week, there are subscriber only offers and competitions, and a quarterly subscriber newsletter which includes fantastic subscriber discount coupons.

Having a newspaper in the house is a great way to encourage your kids to have a hunger for current events and issues and to be better informed for class discussions and school projects.

Of course, they can also read our weekly kids’ Presto section, and keep up with their favourite sports stars.

For current SmartSubs pricing, refer to www.dompost.co.nz/smartsubs

Subscription details

* Unless advised otherwise, at the end of the 26 weeks, SmartSubs subscribers are automatically moved to a new 25% discounted, one year subscription.

What can you do?

SmartSubs can be an effective fundraiser, but it is all dependent on the extent to which you push it.

The Dominion Post will be promoting SmartSubs to raise awareness of it, but its real success lies at the individual school level.

SmartSubs should be regularly promoted in newsletters, websites and by word of mouth. By encouraging parents to take up or promote this great offer, the school and students will both benefit.

The Dominion Post can supply you with logos, support materials and information on SmartSubs. You can also direct people to the website for more information

www.dompost.co.nz/smartsubs

Dominion Post Contacts

0800 50 50 90

Opening Hours 6.30am - 5.00pm, Mon to Fri 7.00am - 11.00am Sat

Email SmartSubs@dompost.co.nz

Website www.dompost.co.nz/smartsubs

Postal Address PO Box 3740 Wellington 6140

ADVERTISING CREDIT

For each SmartSubs subscription, your school gets $50 (excl GST) worth of advertising in The Dominion Post.

For example

6

10

SmartSubs Total

$50 x 6

$50 x 10

$300

$500

Advertising Credit

The Dominion Post reaches, on average, nearly 250,000 readers every day*. It’s the No 1 newspaper in the lower North Island and a respected and trusted information source. You can use us to boost awareness of your schools fundraising activities.

Before you book an ad, you need to decide when you would like it to appear in the paper and what size your ad will be.

This information needs to be emailed to smartsubs@dompost.co.nz at least one week before the publication date.You will receive an email with an ad number confirming your booking.

Once confirmed your print ready ad needs to be emailed to smartsubs@dompost.co.nz by midday the working day before publication, as a jpeg or pdf file.

HOW TO BOOK AN AD

*Nielsen Media Research, qtr to December 2008.

AD SIZES

You have the choice of three set prices, to use your credit. For ad placement within the paper, you have the option of run-of-paper (appears within news) or a public notice. Please note ad dimensions are slightly different for each.

$300

$500

$700

PriceRun of Paper (ROP) Height x Width (cm)

8 x 7.2

14 x 7.2

12 x 11

4 x 14.8

7 x 14.8

18 x 7.2

8 x 6.6

14 x 6.6

12 x 10.1

4 x 13.5

7 x 13.5

18 x 6.6

Public Notices (PN) Height x Width (cm)

AD IDEAS

Below are some ideas of how you could use your advertising credit to promote school activities within the newspaper.

Please note that these are 80% of the final scale.

Paper School

Paper School Annual Gala Day

www.Paper School.co.nz

Saturday 4 November10am - 2pm

Face painting

Fun for the whole family

Games

Stalls and much more!

Paper School40 Boulcott St

Wellington

$500: 7cm x 14.8cm ROP, or 7cm x 13.5cm PN

Paper School www.Paper School.co.nz

Friday 26th January. Starts 11.00am.40 Boulcott St. Wellington.

$300: 4cm x 14.8cm ROP, or 4cm x 13.5cm PN

Paper School Sports Day

www.PaperSchool.co.nz

Paper School

Presents

Litt le Red

Riding Hood

12-15th 6pm, 16th 12noon

12 - 16 April

Tickets available at Paper School Office

or door sales,$10 Adults $5 Children

w w w . p a p e r s c h o o l . c o . n z

At Paper School our goal is to build a new library.

So come along and support our school!

$500: 14cm x 7.2cm ROP 14cm x 6.6cm PN

$700: 18cm x 7.2cm ROP 18cm x 6.6cm PN

WHEN: Saturday 19 July TIME: 12 - 4pm

WHERE: Paper School. 40 Boulcott St

Wellington

GAMES FOODFUNLUCKY DIP

SHOWS BOOKS

PAPER SCHOOL

PS

FAIR

Paper School

Paper SchoolAnnual Gala Day

www.Paper School.co.nz

Saturday 4 July10am - late afternoon

Paper School40 Boulcott St

Wellington

Stalls, Raffles, Face Painting, A Cake Stand, Games and much more. Fun for the whole family!

Saturday 19 July 10am40 Boulcott St. Wellington

Raffles, Stalls, Games and much more fun for

the whole family!

$300: 8cm x 7.2cm ROP, or 8cm x 6.6cm PN

$700: 12cm x 11cm ROP, or 12cm x 10.1cm PN

FAIRPAPER SCHOOL

PS

www.paperschool.co.nz

A SmartSubs subscription is 26 weeks at half the normal retail cover price. A SmartSubs subscription is only available to new subscribers, who have not been a subscriber for the last three months. A SmartSubs subscription has to be active for 6 months or more for the school to receive the donation.

Donations are paid out to schools every 3 months. A SmartSubs subscription cannot be started in conjunction with other offers.

SmartSubs is open to schools and other educational facilities in The Dominion Post’s core circulation area. Normal subscriber terms and conditions apply. Rural delivery fees may apply in some areas. The Dominion Post may withdraw from the SmartSubs programme with three months’ notice. All cash credits owing will be paid, and advertising credit balances will be valid for 6 months beyond withdrawal notification date.

SmartSubs ad bookings can only be made with SmartSubs advertising credit. Advertising credit can only be used to promote school fundraising type activities in The Dominion Post. Advertising credit must be used by the school for which it was nominated for and is only valid for 12 months from the date of issue. Advertising credit cannot be used against an existing advertising amount owed. The credit is not transferable or exchangeable for cash.

All ad material is to be supplied as per the specified sizes in colour (CMYK) or black and white, colour ads will be subject to availability.

The booking deadline is one week before publication date. Ad material deadline is 12 noon the working day before publication – no credits will be given for missed material deadlines.

Ad placements and dates are not guaranteed and may change without notice. All advertising credit is subject to The Dominion Post’s advertising contra policy. The Dominion Post standard advertising terms and conditions apply.

TERMS AND CONDITIONS

www.dompost.co.nz/smartsubs