Volume 6 Issue 2December 2010

scholar

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SCHOLAR is a biannual publication of the Research Committeeat the University ofWollongong in Dubai (UOWD).For further details email: research@uowdubai.ac.ae

Professor Rob WhelanEditor

Dr Alma KadragicGuest Editor

Mr Immanuel MoonesarAssociate Editor

Mrs Rana Al JamalLayout and Design

A PASSION FOR EXCELLENCE INDISCOVERY AND APPLIED RESEARCH

New Developments ____________ page 4

Focus on Faculty ________________ page 6

Researchers’ Corner ___________ page 12

AIB Mena Conference _________ page 17

Government, Industry andCommunity Collaboration ____ page 21

Student Research Activities___ page 22

UOWD Research Activities____ page 24

UOWD Publications ___________ page 31

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From theChair’s Desk

2010 has been a great year for UOWD’sresearch profile and research activities.This past year saw the start of ourDoctoral programs; the hosting of twohigh-profile international researchconferences; a significant increase in thenumber of publications by our staff (over125); five UOWD projects classified as‘competitive’ and ‘highly competitive” bythe National Research Foundation;severalstaff winning Emirates Foundation grants;and the UOWD Case Centre's firstpublication.So, I start this overview with a sincere‘congratulations’ to all our staff for such astrong performance in 2010,especially thesubstantial increase in research output –books,book chapters, journal articles andrefereed papers in conferenceproceedings. I add to this a word of thanksto Immanuel Moonesar, for his tirelesswork in support of the UOWD ResearchCommittee especially organising researchseminars and getting the Scholarmagazines published this past year.Thanksalso to Peter Hosie,who is handing on thetask of editing scholar after assuming thisresponsibility for several issues.

The launch of our Doctoral programs wasmade possible by the appointment ofProfessor Brian Lehaney in November, asthe founding Director of PostgraduateResearch.A warm welcome to Brian, ashe joins the UOWD family. Brian isfeatured in the Researcher's Corner inthis issue of scholar. He has taken on achallenge, but it is sure to be a rewardingone because we are delivering the firstnationally accredited PhD and DBAprograms in any UAE private University.The first cohort of our students is astrong one indeed, as there were 750expressions of interest for only 30 places!UOWD’s international researchreputation was enhanced by our hostingtwo international conferences: the IEEEconference on Digital Ecosystems inApriland the Academy of InternationalBusiness-Middle East North Africa (AIB-MENA) conference in December. Inaddition, Dr Prakash Vel has secured thehosting of the 2014 Academy of WorldBusiness Marketing and ManagementDevelopment conference.UOWD received the 2010 ‘Education &Training Provider of theYear’ award at the

Supply Chain and Transport Awards(SCATA) in June,and the CMOAsia’s BestBusiness Schools LeadershipAward 2010in July. Individual UOWD researchers havewon awards too, with Dr BalanSundarakani’s paper in the journal‘Industrial Engineering’ winning the BestCase Study award, and Dr JawahithaSarabdeen receiving the Best PresenterAward for her paper at the GlobalBusiness, Economics and FinanceConference in London.Dr Sundarakani isalso the recipient of the 2010 ResearchExcellence Award and is featured in theResearcher's Corner in this issue ofscholar.Although the National ResearchFoundation has not yet secured fundingfor their 2009 grants round, the EmiratesFoundation has been a source of fundingfor UOWD staff in 2010.At their PressConference in November, UOWD wasthe third university in the UAE in numberof grants awarded.As I said, 2010 has been a great year forresearch at UOWD, and this has set agreat foundation for further developmentin 2011.

Professor Rob WhelanPresident, UOWDChair, Research Committee

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NewDevelopments

The Commission forAcademicAccreditation (CAA),UAE Ministryof Higher Education & Scientific Research, has given its approval forthe University of Wollongong in Dubai (UOWD) to offer theDoctor of Business Administration (DBA).With this announcement, UOWD becomes the first nationallyaccredited University in the UAE to offer this program, andcurrently is the only one.The goal of the DBA is to provide business professionals with acombination of research skills training, exposure to the latestbusiness research and original applied research, which will helpthem develop as ‘researching professionals’ in their organisations.Announcing the DBA,Professor RobWhelan, President UOWD,said, “I am proud that this University has reached the stage ofmaturity and international standing that makes it possible for us tooffer doctoral degrees.We are excited to be at the forefront ofpromoting a culture of research innovation which will contributeso much to the development of the human capital in the UAE and

therefore help the UAE in its strategic objective of moving to aknowledge-based economy.”According to ProfessorWhelan, UOWD’s research shows thatmore than 90 percent of master's degree holders in the regionare keen to undertake doctoral degrees, a pointer to the strongdemand for doctorate programs. The introduction of theseprograms in the UAE means that people will no longer have totravel abroad to obtain a doctoral qualification of internationalstandard. Also, they can continue working with their organizationsand enrol in these programs on a part-time basis.The DBA program started in November 2010 with theadmissions process and selection of candidates completed inOctober.

The University ofWollongong in Dubai (UOWD) now offers a Doctorof Philosophy (PhD) program, following approval by the Commissionfor Academic Accreditation, UAE Ministry of Higher Education andScientific Research.Along with the recent accreditation of the Doctor of BusinessAdministration (DBA),this positions UOWDas a leading research andteaching University in the UAE. It also makes UOWD the firstnationally accredited private university in the UAE to offer PhD andDBA programs."The UOWD is proud of achieving this important milestone in ourdevelopment," said Professor RobWhelan,President of UOWD."Thisoutcome is an acknowledgement of the quality of our academic staff,whose qualifications, skills and research output were critical to thesuccess of the PhD proposal. It also reflects very well on ouradministrative staff and processes."The goal of the PhD is to provide a combination of researchskills training, exposure to the latest business research andan original research project, which will contribute to thedevelopment of theory in the field.This program will seestudents grow as ‘professional researchers’, leading tocareers in research organisations and universities.In contrast,the DBA degree focuses on research which willlead to improved business practice, and is aimed atprofessionals who are already working in business – helpingthem to become ‘researching professionals’."Both private and public sector organisations in the UAEare increasingly seeking professionals differentiated by their

capacity to undertake original, theoretical research to deal withorganisational challenges.TheUAE's rapidly expanding higher educationsector is also creating demand for research-active academics withdoctoral qualifications for teaching in advanced subjects and to conductresearch," said Prof.Whelan. "UOWD aims to cater to this importantneed for research degrees by offering the PhD."Candidates wishing to undertake the UOWD PhD should hold amaster's degree in a business related discipline. Applicants must havecompleted their studies from a recognised tertiary institution andachieved a minimum GPA of 3.0 on a scale of 4.0 (or equivalent).Candidates require anAcademic IELTS (or equivalent) with an overallscore of at least 6.0 in order to apply to the program.Their Englishlanguage skills will then be assessed based on a number of additionalcriteria, including writing skills as demonstrated in a written research

proposal and the results of a ‘WritePlacer’ test andlanguage skills as demonstrated at an interview.Relevant industry-related experience will be taken intoconsideration when assessing applications. However;candidates without work experience may be consideredbased on previous strong academic performance in arelevant business discipline and demonstrated ability tocomplete a research degree.The first part of the PhD program comprises courseworkfocussed on the acquisition of research skills.Progressionfrom this coursework to the research component of theprogram will require passing both the written and oralcomponents of a comprehensive exam.

CAA approves UOWD’sDBA program

UOWD launches PhD program to promotea culture of research innovation

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UOWD’s recently introduced DBA andPhD programs have attracted significantinterest. Approximately 100 potentialcandidates attended an InformationSession at the Hilton Hotel in Abu Dhabion 5th September, and over 200 werepresent at the Information Sessionconducted at UOWD on 6th September.

Professor Mohamed Khalifa, Vice-President (Academic), delivered apresentation on both programs, coveringtopics such as the differences between aDBA and a PhD, program-specificcurricula, study plans, areas of availableresearch and admission requirements.Sandra Lee, Registrar and ManagerAdmissions, covered the applicationprocedures. UOWD academics serving as

‘Research Specialists’ were present todiscuss potential research topics with thecandidates.

A lively Question & Answer sessionfollowed the presentations. ProfessorRobWhelan, answered questions relatedto international recognition, accreditationand the transferability of the degreesbetween UOWD and UOWAustralia.

UOWD has received over 750 serious‘expressions of interest’ for the limitednumber of places available in the firstintake. Almost 50 percent are fromEmirati nationals seeking to enhance theircareer prospects by pursuing a quality,nationally accredited doctoral programavailable for the first time in the UAE.

DBA and PhD programsattract huge interest

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NewDevelopments

External ReviewTeam visits UOWDAn External Review Team from the Commission forAcademic Accreditation (CAA), Ministry of HigherEducation & Scientific Research, visited UOWD, 26-29September to assess the University’s MBA program forfull accreditation.

The team was led by Professor Bruce Taylor,Commissioner, Ministry of Higher Education & ScientificResearch, and included Professor Lawson Savery, SouthernCross University, Australia, Professor James Brock ofPacific Lutheran University, USA, and Professor SoumenGhosh of Georgia Tech University, USA.

Dr Melodena Balakrishnan, Academic Program Director(MBA), and Joice Priya from the Office of InstitutionalEffectiveness managed the visit.

Professor Brian Lehaney

Professor Brian Lehaney has joined UOWD as the Director ofPostgraduate Research. Professor Lehaney is from the UK andfrom 2001-09 was Head of the Department of Knowledge andInformation Management (KIM) in Coventry University’sFaculty of Engineering and Computing and Professor of SystemsManagement.

Since then, he has worked as an independent lecturer andmanagement consultant. Recent assignments were largely atoverseas institutions in Dubai, Hong Kong,Muscat andTanzaniateaching management subjects such as strategy and businessoperations at final level undergraduate and postgraduate levels.

Professor Lehaney has a substantial track record of personalresearch and research leadership and has examined DBA andPhD candidates at various universities.

Professor Lehaney holds a PhD from Brunel University, an MScin Operational Research from the London School of Economicsand a BA (Hons) in Social Science (Economics) from MiddlesexPolytechnic. He has published extensively in academic journalsand has presented papers at academic conferences over thepast twenty years.

UOWD appointsDirector ofPostgraduateResearch

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Focus onFaculty

Research Excellence Award 2010at the Autumn Graduation Ceremony

Best Case StudyAward

A research paper published by Sundarakani, B,Vrat, P & Kumar, P in Industrial EngineeringJournal, entitled "An attempt of supply chain practicesto enhance a country’s performance" has won the"Best Case Study Award" in a non-traditionalarea for the year 2009-2010.This award was presentedon 27th November during the valedictory function ofthe 52nd National Convention of the Indian Institutionof Industrial Engineering in Bhilai.

Best PresenterAward

Dr Jawahitha Sarabdeen was given the “BestPresenter Award” at the Global Business,Economics and Finance Research Conference held inLondon in July 2010. Her presentation was on thepaper she co-authored with Dr.Gwendolyn Rodriguesentitled “Barriers to Implementing a Fully Functional E-Government”.The paper is a part of an ongoing projectfor which the researchers have been awarded aresearch grant from the National Research Foundation(NRF) and the UOWD Research Grant Scheme helpedthem to do extensive work in the area.The project isgathering momentum thanks to the boost given by ProfRobWhelan and Prof Mohamed Khalifa.

The University of Wollongong in Dubai (UOWD)conferred degrees on 386 undergraduate andpostgraduate students at its Autumn GraduationCeremony on Wednesday, 6th October, in thepresence of HH Sheikh Hasher bin Maktoum AlMaktoum, Director General of the DubaiDepartment of Information.

Delivering the welcome address, President RobWhelan said,“UOWD isproud to be committed to the goals of the UAE and of Dubai, and looksforward to supporting further development of the UAE by playing aleading role in the education of its human capital”. He recalled the wordsof His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE VicePresident and Ruler of Dubai:“All people have an ocean of achievementinside themselves just waiting to escape.”

At the ceremony, the Research Excellence Award 2010 was awarded toDr Balan Sundarakani who has over 60 publications. Dr Balan isan Assistant Professor in the Faculty of Business and Management atUOWD.

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Focus onFaculty

Sustainable

IntroductionSustainable development is a systematicusage of resources that meet human needskeeping in mind the preservation of theenvironment for present and futuregenerations.As coined by The BrundtlandCommission, the most often-quoteddefinition of sustainable development isdevelopment that "meets the needs of thepresent without compromising the abilityof future generations to meet their ownneeds."

Sustainable development in an industryinvolves social and environmentalconsiderations along with financial factorsto identify which service or product toprocure. It involves looking at the supplychain for a particular product - consideringthe impact of the product before acquiringit and after disposing of it, that is,manufacturing and final disposal impacts.

To achieve sustainable development, it isimperative to evaluate sustainability in theconstruction industry. The constructionindustry in every country is a major userof energy and natural resources and amajor contributor to socio-economicdevelopment; therefore its involvement isessential to achieve sustainable

development in a society. For example, "theconstruction industry is the EuropeanUnion’s largest industrial sector,contributing approximately 11% to GNP,with more than 25 million people involved.However, buildings account for more than40% of total energy consumption, and theconstruction sector as a whole isresponsible for approximately 40% of allhuman-produced wastes" (UNEP, n.d.).

Challenges in sustainableconstructionSustainable construction faces economicchallenges at different levels. Goals ofsustainable construction are beingimplemented most actively in developedcountries where the share of constructionoutput is decreasing, due to decreaseddemand. However, in underdeveloped andnewly industrialized countries, though theshare of sustainable construction isincreasing, the goals of sustainabledevelopment are hard to execute.This isprimarily due to monetary and skilled laborconstraints.

Furthermore, the construction sectordepends on the accomplishment of thegoals of sustainable development acrossthe economy as a whole. Supply chains in

the construction sector are long andcomplex, making it difficult to assess theadverse effects of different components,materials and procedures on theenvironment. In addition to this, buildingsare created with a shorter life span whichconflicts with sustainable construction,whose goals rely upon long term effects.

Building construction methods aredifferent in Europe, Asia and Africa."Geography, climate, urban planning and thelevel of the country's development have animpact on the behavior of buildings and theconstruction methods used" (Lafarge,2010).

Though the knowledge base in this field isconstantly expanding, sustainableconstruction has not yet become standardindustry practice due to the abovechallenges. Apart from this, one majortechnical blockade to sustainableconstruction is the absence of anapplication skeleton that incorporates bothsustainability and construction practices atan operational level (Matar M et al, 2008).In addition, no benchmark has been set forsustainable construction for industries tocompare and establish the goals ofsustainable construction.

Author: Dr Kamal Jaafar

Smart Methods for

Construction

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Construction Design

IntroductionInnovations have been made in systems that provide shelter for man since theearliest times.While exploiting available technology, innovations have proved to beenvironmental liabilities. Innovations in the late 20th century include some that areconsidered to be energy-efficient and cost-effective as well as environmentallysustainable and safe.As is the case with so many recent developments, only a fewexamples in construction architecture, and other innovations are expected toemerge as core industry specs.

Heating, ventilation and air conditioningSince the 1930s air conditioning technology has provided a cool indoor environmentin summer, but with much development of the technology, a number of problemshave emerged over the years including sick building syndrome (SBS),ozone-damaging

Advantages of SustainableconstructionWorldwide construction experts are nowbeginning to value sustainability andrecognize the benefits of sustainable building.It has been found that green building costsless than conventional methods and savesadequate amounts of energy. Sustainablebuildings contribute positively to improvedquality of life, work effectiveness and healthywork surroundings. "The approach ofsustainable construction and with itsunderlying principles provides acomprehensive guide to enable theconstruction players to be more responsibleto the environmental protection needswithout neglecting the social and economicneeds in striving for better living" (Abidin,N,Jaapar,A).

The Principles of SustainableDevelopment

Putting people at the centre

Taking a long term perspective

Taking account of costs and benefits

Creating an open and supportive economicsystem

Combating poverty and social exclusion

Respecting environmental limits

Using the precautionary principle

Using scientific knowledge

Promoting transparency, informationparticipation and access to justice

Making the polluter pay

The Interpretation ofSustainability Principleswithin ConstructionIndustryShow concern for people byensuring they live in a healthy,safe and productive builtenvironment and in harmonywith nature.Safeguarding the interests offuture generations while at thesame time, meeting today’sneeds.Evaluating the benefits and costsof the project to society andenvironment.Creating a system that helpstrade, improves collaborationand uses resources efficiently.Improving the quality ofbuildings and services, creatingjob opportunities andpromoting social cohesiveness.Minimizing damage to theenvironment and its resources.Assessing risk and uncertaintiesbefore any action and rectifyingpossible damage at source.Using technology and expertknowledge to seek informationand improving project efficiencyand effectiveness.Finding opportunities toimprove access to informationand encourage ethics andprofessionalism.Insisting on compliance withlegislation and responsibility.

(continued)

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Focus onFacultyrefrigerants, high energy use contributing to high operating costsand air pollution, and high capital cost for complex systems. In spiteof the great improvements, occupants of many modern buildingscomplain about the air conditioning.

Absorption chillersAbsorption chillers produce chilled water using heat overelectricity as the main energy source; this is an efficient solutionin conditions where surplus heat is available, and there is arequirement for cooling or air conditioning. Absorption chillersare, therefore, a key technology in district energy and cogenerationsystems as they utilize thermal energy (hot water or steam) thatwould otherwise be wasted. Another advantage is that theyoperate without environmentally harmful refrigerants such asCFCs and HCFCs. Instead they use a refrigerant/absorbent pairing,typically ammonia and water, which does not add to globalwarming (Edward L Harkness & Rick Best, 2002).

100% outside airPreviously, only about 10% of the cross-sectional area of supplyducts carried the outside air component in air-conditioningsystems.Today, the majority of new buildings draw up to 100%outside air.This reduces the time that heating and cooling systemsneed to operate which reduces energy usage and increasesoperating life of equipment.The use of outside air also improvesair quality and flushes undesirable toxins.

Evaporative coolingBy spraying water into an air stream, air temperature is reducedbecause heat is drawn from the air as the water evaporates.Thisis an economical method of cooling air in buildings that is also veryhealthy as it can be used entirely with outside air, eliminating therecirculation of air with contaminants such as smoke and harmfulbacteria. Cooling may be direct or indirect: in a direct system,water is sprayed directly into the air supply and may result inuncomfortable humidity levels. However, indirect evaporativecooling separates the air supply from the wet air in a heatexchanger so that the cooled air does not take up moisture(Edward L Harkness & Rick Best, 2002).

Operable natural systemsThe later decades of the 20th century saw experiments indesigning commercial buildings without full air-conditioning.Operable natural systems are mostly related to ventilationalthough occupants may also be able to control daylight levels withblinds and other shading devices. These buildings have beendesigned to be ‘operated’ by the occupants (MGT Architects,Sydney).

Natural ventilationNatural ventilation systems encase a range of technologicalcomponents including wind turbines, atria, ventilation ‘chimneys &exhausts’, narrow floor plans, and operable windows. Driven byan integrated approach, the success of this strategy is necessary to

facilitate overall building design. Extensive computer modeling isusually needed to ensure that the building will perform asexpected; buildings relying on natural ventilation typically have littlemargin for error and rectification work, for example, adding air-conditioning systems after construction is completed, isprohibitively expensive.To ensure the effectiveness of this method,it is usually necessary to control heat gain and loss within thebuilding envelope. It is particularly important to control heat gainin the summer if indoor temperatures are to be maintained atcomfortable levels without mechanical cooling. Most of the heatenters through windows which can be controlled by carefulattention to dimensions and placement of windows and use of sunshading externally and internally.

Day lightingNatural lighting in buildings has several benefits: Occupants arehappier, and heat radiated by electric lighting is reduced, therebyreducing cooling loads and electricity, so operating costs are lower.Daylight levels inside buildings can be increased by providing morewindow area, but when not paired with ventilation sources, thisleads to increased heat loads in summer and increased heat lossin winter. Other design formats include skylights, light wells oratria, clerestories, and light shelves and light tubes. Buildings witha narrow floor plan and correct orientation are aided by carefulwindow design with light shelves and appropriate shading.

Figure 2:Horizontal

sunshades on thenorthern façade

Figure 1:Day lit interior

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Energy supplyAwareness of the potential effects of continued CO2 emissionsand other greenhouse gases has led to increased energyefficiency in building design.One of the ways that emissions canbe reduced is by generating electricity at the point of use withalternative energy systems.There has been a significant advancein this area in recent years, and research continues in efforts toachieve more reductions in greenhouse gas emissions. Mostinteresting are photovoltaics that convert solar radiation intoelectricity; fuel cells that convert fuel through chemical reactionsto electricity rather than combustion; and the simultaneousproduction of electricity and heat from a single fuel source(cogeneration).

PhotovoltaicsGeneration of electricity using photovoltaics has started tobecome a considerable alternative to conventional powergeneration. Solar power is noiseless; there is little or nothing to

wear out; it is environmentally friendly. Because these systemsare modular, increasing power demands are easily realized byadding extra panels to the array of panels. Latest improvementsin conversion efficiency and manufacturing have made theproduction of electricity using photovoltaics no more expensivethan the conventional system. Germany has initiated a programthat has already installed solar panels on more than 2000 familyhomes and similar programs are under way in Japan and the USA.

Moreover, a less expensive solar roof tile has been developed atthe Photovoltaics Special Research Centre at the University ofNew South Wales in Sydney. Since the cost of PVs is still themain factor limiting their use, making the tiles perform twotasks, waterproofing the building and generating electricity, is anattractive option.The solar cells respond to light falling on bothsurfaces and the energy is then interconnected down the centreof the module.The result is a roof that doubles as a solar powerplant.

Effective use of PV panelsTo convert solar energy to electricity, photovoltaic panels arebeing used. Solar cells produce direct current electricity from light,which can be used to power equipment or recharge a battery. Inorder to get the most power, photovoltaic modules needmaximum exposure to direct sunlight for the longest time - anyshading will reduce module output considerably. Possible shadingat different times of the day and year must be considered. Ideallypanels should be placed so that they are perpendicular to the sunat noon, that is, due south and at an angle of inclinationapproximately equal to the angle of latitude. To find the bestlocation for PV panels, we need to simulate:� Sun location and light transfer� Sunlight interaction with building geometryFor this scenario we have chosen a project that will be built inAbu Dhabi. Through our simulation we found that PV panelsshould not cover the entire façade of buildings. Based on thesimulation, we can optimize the use of the solar panels whilemaximizing energy production as shown in Figure 3 and Figure 4.

ConclusionContemporary ‘intelligent’ buildings nowadays employ highlysophisticated systems that monitor and control all phases ofindividual system operations.Their core contains microprocessorsthat have revolutionized daily living in countries around the world.Research and development in this field will considerably improvethe performance of these innovative designs of the engineering inbuildings to provide greater comfort for people using the systemsand to reduce dependence on pollution generating energy hungrysystems that reduce sustainability.

Figure 3:Simulating the effect ofthe sun's position onbuilding facades

Figure 4:Optimal location forPV panels

Wind TurbinesA wind turbine converts the kinetic energy of wind into mechanicalenergy, If the mechanical energy is then converted to electricity, themachine is called a wind generator,wind turbine,wind power unit(WPU) or wind energy converter (WEC).We can calculate thekinetic energy in a given cross-sectional area,A, of wind, say 100 m2,if we know the velocity at which the wind is travelling, say 10 ms-1.This would give us 1000 m3 of air per second passing through this area.The density of air at normal temperature and pressure,r, is 1.2256 kgm-3.This is also the power (P) in the wind.The main conclusions fromthis equation are that the power in the wind is thereforeproportional to the area through which the wind is passing and thecube of the wind velocity.A wind turbine with a radius of 5m, at20km/h wind speed, can generate: 2.1 watt/h.The graph below shows how the wind rises in accordance with thebuilding's orientation.The most frequent wind is from thenorthwest with speeds of 10 to 40 km/h.The simulation above shows the optimal location for wind turbinestaking into consideration wind direction and speed. For a windturbine to be effective, the size, location and orientation should betaken into consideration when simulating efficiency.

Figure 5:Wind simulation for effectivewind turbine positions

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My Research PhilosophyAnyone who wants to prosper in researchshould first love to research. A researchershould neither feel researching to be a burdennor a duty is my belief. I love two things in thisworld. One is my wife and another is myresearch. One can conceive a newidea/concept/methodology/technologicalbreakthrough anytime, anywhere, at anylocation. Indeed I jotted down many ideas inSingapore when I travelled by publictransportation to and from the university.In this world, there are research intensiveuniversities and teaching intensive universitiestoo,and,of course,some universities existing inbetween. In my research and teaching career, Ihave had the opportunity to work with all threekinds of universities.Academics have to changegear often when they move around universities.Also, the challenging task is to get anappropriate balance between the teaching andthe research productivity. I admit that I do mostof my research after hours often working lateinto the night, until 2 am every day. I have beenliving this lifestyle since my PhD studies foralmost eight years.Research gets valuable,whenit is applied in industry, useful to society andtaught in the classroom. I often bring myresearch papers and industry project results tothe class room to nurture students withcontemporary skills.Before switching to business schools,my earlyexperiences revolved around the mechanicaland industrial engineering field. During myinternship with manufacturing and automotive

industries, I often realised the need for a cleanand green environment. I like to approach anyproblem with out of the box thinking and tryto apply my engineering skills to solve it.Thiscuriosity enabled me to model the first eversupply chain discipline to minimize the carbonfootprint: “Modelling carbon footprint acrosssupply chain” has been published in the highquality International Journal of ProductionEconomics with an impact factor of 2.367.I am also a strong believer in collaborativeresearch. Modern industrial problems are socomplicated that it is impossible for one personto have all the answers to any problem.I tend towork with 2-4 other people, each with slightlydifferent skills and backgrounds to tackle a largescale problem. It also saves time and creates awin-win scenario for all.

My Research OutcomesMy research has appeared in internationaljournals like OMEGA (Excellence in Researchfor Australia ranking - ERA: A); InternationalJournal of Production Economics, (ERA: A);International Journal ofTechnology Management(ERA: B); Journal of Advances in ManagementResearch (ERA:C); International Journal ofValueChain Management (ERA: C); InternationalJournal of Integrated Supply Management (ERA:C); and many other ERA rated journalsworldwide.The article published in Omega wasselected as a top article from journal and rankedNo. 2 among Science Directs “Top 25 HottestArticles” from July to September 2008 inbusiness streams. So far, I have been successful

in conducting collaborative research within andoutside UOWD to sharpen my researchleadership. I have published 1 book; 9 refereedbook chapters; 18 articles in refereed journals;24 articles at refereed conferences; 4 industryreports;2 white papers;and 1 periodical article.Some of my recent research collaborationsinclude Georgia Tech (1), NUS Singapore (6),ETH Zurich (2), University of Sheffield (1), UPTech University (2),Anna University (4) and IITRoorkee (3). Also, I have supervised three postgraduate students at NUS,Singapore,and manystudents at UOWD.My students’ research hasbeen published in many ERA: C categoryjournals.As an appreciation of my researchcontribution in logistics and supply chain, I havebeen invited to join the editorial advisory boardof the Journal of Advances in ManagementResearch, Emerald and previously served withthe International Journal of Agile Systems andManagement (ERA: C), Inderscience, andInternational Journal of Electronic Transport,Inderscience, UK. I am the countryrepresentative (Dubai) for the ‘Supply ChainAsia’ society representing this part of the worldamong the world’s executive leaders in logistics.My research calibre in logistics was a key driverin helping UOWD win the “Best EducationService Provider in Logistics” for the year 2010in the Middle East.

My Research ExperienceMy research ambitions began when I wasworking for my M.Tech dissertation entitled

Dr Balan SundarakaniCurrent Position: Assistant Professor, Faculty of Business andManagement, University ofWollongong in Dubai.Qualifications:PhD in Supply Chain Management, Indian Institute ofTechnology,Roorkee (High Distinction)M.E., Industrial Engineering, National Institute of Technology,Trichy (High Distinction)B.E., Mechanical Engineering, M.S University, (Distinction andUniversity Rank)Research Achievements:·� Published over 60 research papers in refereed International Journals,National Journals and Conference Proceedings.� Completed research projects worth of around S$ 2 Million.� Completed two Post Doctoral Research Works, one from NUS,Singapore and another from ETH Zurich, Switzerland.� Received the prestigious A*Star research fellowship in Singapore,MHRD research fellowship in India.

Researchers’Corner

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“Research gets valuable, when it isapplied in industry, useful to society

and taught in the classroom.”

“Developing Decision Support System ofOutbound Logistics in a Supply Chain” at theNational Institute ofTechnology,Trichy, in 2001.For the model validation and verification, Iselected Bharat Heavy Electricals Limited(BHEL) Trichy, which is one of the elitegovernment organisations in India and where Iunderstood the practicality and implementationchallenges.This early work on logistics modellingwas published in Productivity Journal in 2002,which ignited a thrust in my career.From then onwards, I have been working inthis research field and completed my PhD fromthe Indian Institute ofTechnology (IIT) and postdoctoral research at the National University ofSingapore (NUS) and the Swiss Federal Instituteof Technology (ETH Zurich). In my postdoctoral research work, I have had theopportunity to work with some of the mostexperienced professors in the supply chain field.As part of my collaborations, I have learnt manyinteresting research nuances from my mentors:Professor John Langley (Georgia Tech & NUS),Professor Robert de Souza (Georgia Tech &NUS), Professor Mark Goh (NUS), Prof.StephanWagner (ETH Zurich) and ProfessorPremVrat (IIT), to name a few.Nowadays, my research spans the field ofsupply chain management, especially the onquantitative side. I can proudly say that I havereceived the prestigious A*Star Fellowship inSingapore and the MHRD Fellowship in India.As a Program Manager and Senior Fellow withThe Logistics Institute – Asia Pacific (TLIAP), Ihave successfully completed scientific researchprojects for the Economic Development Board,IBM, DHL, and the Ministry of Defence,Singapore.As a co-investigator atTLI-AP, I havereceived project grants from Mindef, IBM andNOL Singapore organisations.The total worthof my research grants is around S$ 2 Million.

My Research ProjectsThe Big Project: My PhD thesis entitled“Planning, Design and Optimization of GlobalSupply Chain” completed under the guidance ofProfessors Prem Vrat and Pradeep Kumarenriched me with the theoretical and practical

side of the supply chain management. Myresearch activities are strongly focused onfactors affecting the global supply chain as wellas justifying the supply chain contribution tonational development. The work compriseddesign and analysis of the global supply chainwith focus on network optimization and systemdynamics.The research identifies the challenges, theopportunities and the factors affecting the globalsupply chain and analyses these factors in adynamic environment using the systemdynamics method.A global supply chain modelis developed using the Multi Criteria DecisionMaking approach and analysed in different policyconditions. It illustrates how risk is associatedwith flow between two nodal points in a globalsupply chain which tends to reduce the volumeof product flow between them.By applying softcomputing techniques, the vagueness and theassociated bullwhip effect are reduced in aglobal supply chain scenario.A module of mythesis was implemented at BHEL, Haridwar,India, in the purchasing and manufacturingdepartment.The EDB Project: In NUS, I was fortunate towork in a million dollar project sponsored bythe Economic Development Board (EDB),Singapore. As a part of the EDB project, Iembarked on a study of the automotive supplychain and logistical issues among selectedAsiaPacific countries. The project focused onindustry analysis to set up an auto assemblyplant in Singapore and to identify the futuretrends of the auto industry in Singapore. Inorder to execute this model, I combined theclassical multi-regression (ARIMA) with asystem dynamics model to performing thedynamic analysis of the auto supply chain forthe next 10 years.The IBM Project:The IBM project involvedunderstanding evolutionary aspects of some ofthe country level factors that impact the tradeand logistics environment. In this project, thesystem dynamics modelling approach isembedded with theArtificial Neural Networks(ANN) technique, to examine the relationshipbetween different logistical enablers and

country performance. The research findingswere useful for landscaping the strategicdecision making process for logisticscompanies when they enter into emergingmarkets.The Mindef Project: I still cherish theexperience that I had in executing projects forthe Ministry of Defence (Mindef) Singapore.We, a small team of Singaporean researchers,were involved in the country’s most significantdefence research project.We understood theimperative of the commercial and military bestpractices and state of the art methods relevantto the governance practices within the military.Our model consisted of a robust riskclassification framework and template fit foruse in the defence logistics sector, to executehigh level logistics strategies.

My work in progress includes both thetheoretical and application side of SCM inwhich two themes are considered. The firstfocuses on contemporary probability theory,uncertainty theory, quantum computing androbust optimization theory. The secondfocuses on radio frequency identificationtechnology (RFID),adoption across UAE ports,greening the construction industry supplychain in UAE and humanitarian logisticsoperations applicable to the MENA region.

My Future Research GoalsI would like to extend my research work tothe strategic decision making model in aircargo transportation networks,pharmaceuticalsupply chains, food supply chains and disastermanagement. I would like to extend my levelof understanding and problem solving skillsacross the Europe, Middle East and Africaregions. More precisely, I am exploring thepossibilities of extending my research acrossthe GCC region. I plan to continue my activecollaboration within and outside UOWD. I amfortunate to have many active researchers inUOWD who have been working in cuttingedge technologies, and I am open to new ideasand interested in extending my research acrossinterdisciplinary lines.

14

IntroductionI had six honest serving men.They taught meall I knew: their names wereWhere andWhatandWhen, andWhy and How andWho.Rudyard Kipling (1865-1936)

Practical men, who believe themselves to bequite exempt from any intellectual influences,are usually the slaves of some defuncteconomist.John Maynard Keynes (1883-1946)

I am very pleased to have been asked tocontribute to scholar. Since joining UOWDin November 2010, I have been asked byseveral members of staff to discussresearch ideas. Hopefully, this article willengender additional dialogue, especially asthe research focus was one of the majorattractions of joining UOWD. This article isnot just about my research; it is also aboutsome of my background. I hope it enablespeople to get to know a bit more about meand provides a catalyst for furtherdiscussion.

My BackgroundRather like some previous contributors, Ihave been asking the question ‘Why?’ froma very young age. I seem to recall asking

the ‘Why?’ question over and over, and Imust have been very irritating as a child.Over time I realised that some people seethe question ‘Why?’ as a challenge toauthority. It was often interpreted as ‘Idisagree with you and do not like what youare doing or saying.’ For me it meant ‘Iwould like to know the basis of what youare doing or saying so I can understandbetter.’ Over a number of years I haveadded to my interpretation of the ‘Why?’question and have added many otherquestions to it.I grew up in London, and lived not farfrom White Hart Lane, the home ofTottenham Hotspur (Spurs). Anyone whovisits my office (feel free to drop by) willsee that my cork board will have posted onit a headline from whichever latestTottenham victory is most worthy of note.Unless you are a Spurs fan, you will notknow some important facts about the club,one of which is that Tottenham Hotspurwas the first British Football Team to win amajor European Trophy – The EuropeanCup Winners’ Cup in 1963. Back in the1960s, Prime Minister Harold Macmillantold us ‘You've never had it so good’ and Irecall another Prime Minister called Harold(this timeWilson) telling us that ‘the pound

in your pocket will not be devalued’. Youcan perhaps forgive an impressionableyoungster thinking that the name Haroldwas almost compulsory if you wanted tobecome Prime Minister.During those years, London was swinging,the Beatles and the Stones were groovy,London School of Economics studentswere in revolt, strikes were a norm, andEngland won theWorld Cup. In those goodold days, the UK had manufacturing, so, likemany others of my era, I started work onthe shop floor of a factory at the age of 15,having left school with no qualifications andno aspirations. In my own time I studiedfor City and Guilds qualifications in Radio,TV and Electronics.In 1977 I joined the British Army as a tankdriver and gained a heavy goods vehiclelicence and a track laying vehicle licence. Ilearnt how to work in situations that Iwould not necessarily have chosen and withpeople whom I would not necessarily havechosen. I also received an active servicemedal. About a year after I left the Army Itook a return to study course at MiddlesexPolytechnic. From then I did my degree,then my masters degree and later my PhD.When I think back to the 1960s, I nowknow that not all of my memories are

Researchers’Corner

The Life

Current Position: Professor,Director of PostgraduateResearch, UOWD.Qualifications: BA (Hons), Middlesex Polytechnic;MSc, LondonResearch Achievements:Published in many international journals and presentedpapers at leading conferences in the United Kingdom,Europe and the USA. Supervised successful doctoralstudents and examined DBA and PhD students at anumber of universities. Was previously Editor of ORInsight and have been guest editor of other journals,including the Journal of the Operational Research Society.Have gained and managed research funding.

Dr Brian Lehaney

of Professor Brian Lehaney

“Find a theory, apply it in a new setting,critique the setting against the theory, critiqueand tweak the theory, and a PhD award should

not be too far away.”

correct. I have always been convinced thatSpurs were absolutely robbed in their 2-legEuropean Cup Semi-Final against Benfica.Spurs lost the first game at Benfica 3-1 andwon the second leg atWhite Hart Lane 2-1, so lost 4-3 on aggregate. My recollectionof those matches was of listening on theradio to a commentary that clearlyindicated Spurs had been robbed. Therewere numerous bad offside decision againstJimmy Greaves, and Greavesy had at leastfive ‘goals’ disallowed. The memory is stillstrong. The thing is, the memory is strong,and I do not feel any differently, but I knowthat my memory is faulty. It was notactually like that. Having looked at filmfootage and read reports of the game, Ihave to accept that Benfica were simply thebetter side. I still think we were robbed,but, if I had to produce the evidence, Idoubt that I could. I shall ignore theevidence on this occasion. It also seemsthat Harold Wilson did not say ‘the poundin your pocket will not be devalued’, and itturns out to have been a media createdslogan to summarise what he actually said.I am happy to ignore evidence as I choosein my personal memories. I cannot andwould not ignore evidence in my research.When I started my degree at MiddlesexPolytechnic I discovered a new way of studythat required me to manage my learning. Iread what was important (with guidance).I soon began reading beyond therequirements of subjects, and in my secondyear was using journals as a normal sourceof information. In those days we wouldrefer to the process as ‘reading for yourdegree’. My program had what was called a‘thick sandwich’ component. This meantspending the third year as an intern. Forthat year I became a research assistant andworked on a number of areas, with oneforming the basis of my final year honoursproject. I also worked on smaller projectsfor taught subjects, one of which involveddescribing and critiquing a number ofeconometric models. All of this gave me a

great taste for research, and I stronglybelieve that sandwich placements and finalyear projects facilitate development. Myyear at London School of Economics (LSE)for my MSc was another formative period,during which I discovered that I waslistening to some of the major authorswhom I had cited in my undergraduatework.There are some important points thatcome out from my undergraduate andtaught postgraduate degrees. I wasencouraged and mentored to get involvedin research, but I had to show the drive,creativity, enthusiasm and hard work. Bylatching on to people who had alreadypublished, I became an ambitious anddiligent student who was also a pain in theneck! As an aside, my view is that theteaching at Middlesex Polytechnic wassuperior to the teaching at LSE. There isno question that LSE had the superiorresearch performance. I believe that thereal trick is to be good at both researchand teaching.

My Academic Career and MyResearchMy academic career began in 1988, and Istarted as a Temporary Lecturer 1, whichwas basically at the very bottom. Overtime I achieved promotion, and have beenprofessor and head of various departmentsat two universities in England.My research began with a veryquantitative bias: if it could not be put intonumbers, it did not count. I havesubsequently moved into qualitativeresearch, but qualitative research thatencompasses quantitative work. For methe two are inextricably interlinked in thesocial sciences. In daily life we do notdecide that we will have a quantitative dayor a qualitative day. We act according toour emotions and our logic. We decidethings on numbers and judgements. In caseI give the impression that qualitativeresearch is all about emotions andjudgements that is not the case. Thearguments to support findings in qualitativeresearch may not be statistically valid, butthere has to be a basis for their credibility.For me, that mainly comes through the useof triangulation. That process oftriangulation might include some resultsthat are statistically valid in their own right.For those who may not be familiar withthe term, triangulation is a process ofmixing, methods, data sources, investigators,theories and so on. If the results of a self-administered unsolicited onlinequestionnaire survey reveal X, that may beuseful. If finding X is supported by theresults of individual interviews from adifferent sample group that is even betterstill. If finding X is also supported by theresults of a focus group, we have a strongargument that finding X has not been theresult of some bias caused by the methodused for data collection. Finding X is a caseof convergence. If each form of datacollection was undertaken by a differentresearcher, we would have investigator

15

16

Researchers’Corner

triangulation coupled with methodtriangulation.In essence, my interest is in epistemology.How do we know what we know? Myanswer to this is in method. If I can do thebest that I reasonably can to demonstratesomething, and I can show how I got there,and my approach is deemed to bereasonable by my peers, I can do no more.My interest in epistemology is reflected inmy research by linking theory and practice.How does theory inform practice? Howdoes practice inform theory? I am veryinterested in the philosophical aspects ofthis, and if anyone wants to spend timediscussing what we mean by theory andsimilar issues, I’m your man.What happens in practice is veryimportant. What is the use of theory if itdoes not affect us at all? I know that sometheories may be of practical use a longwhile after the originator has died, but I aminterested in the here and now. I also thinkthat practice is a very valuable basis forcritiquing and strengthening theory. Oneof the models for getting a PhD (the one Itend to use) can be deceptively simple.Find a theory, apply it in a new setting,critique the setting against the theory,critique and tweak the theory, and a PhDaward should not be too far away.Of course this is rather like myrecollection of something that I think SteveDavis said after he made the first televised147 break at the Lada Classic SnookerTournament in 1982. Commentator: ‘Thatwas a fantastic break Steve, it is such a hardachievement’. Davis: ‘Well, snooker is notthat hard really.You just get the balls to gointo the pockets’. It appears that becominga world snooker champion is just as easy asgetting a doctorate.Earlier I mentionedsocial sciences. For me, business andmanagement are areas within social science.Sometimes people say ‘That’s not rocketscience’. My response is ‘I agree, it’s a lotharder than rocket science!’ Theories are

our attempts to explain and predict. In thephysical sciences there is often theoreticalsymmetry between explanation andprediction. In the social sciences this is notthe case, not least because we cannotusually do controlled experiments. Socialscience is often characterised by having atleast two competing theories in a domain.The two theories will have internal logicalconsistency, but there will be challenges intrying to maintain logical consistency in anyattempt to combine the theories.I am not convinced that the physicalsciences are vastly different. Light particletheory and wave theory each have internallogical consistency but have not beenreconciled as one theory. In medicinethere are continual counter theories abouttreatments, especially in the area of whichfoods are good for you and which are not.If you believed everything you could find toread about food, you would probablyrealise that lettuce and water are about theonly two things that you can eat.Much of my work has been withcolleagues and research students. I like thegiving and receiving of critique that formspart of the crafting process that is research.One of the things that research studentsfind challenging is the notion of craftingacademic writing. One piece of 3,000

words may mean 10,000 words in effort,and that effort would include manyredrafts.My main areas of interest now areknowledge management and systemsthinking. I think there are very strong linksbetween the two. Systems thinking has fora long time been a very large and powerfulspanner that has had no nut to turn.Knowledge management may help providethe nuts. As indicated previously, I like tolink theory and practice, so all of myresearch and that of my research studentshas been applied. I am interested inorganisational improvements of some kindor another and the links between strategyand operations. Examples of my researchinclude developing a knowledgemanagement system and improving patientthroughput in hospitals. I am currentlylooking at two areas:

� aviation in the Middle East (strategiccompetition)� a unifying approach to knowledgemanagement.

If anyone is interested in discussing any ofthese things, please get in touch. If youhappen to enjoy watching Spurs play thebeautiful game, that would be a bonus.

“I am not convinced that the physical sciences arevastly different. Light particle theory and wavetheory each have internal logical consistency but

have not been reconciled as one theory.”

17

AIB MENA 2010 Conference Highlights

AIB-Mena

AIB-MENA was held from 10-12 December, 2010.We had 70delegates (30% came from USA/Canada, 50% from the GCC).23countries were represented including top business universitieslike Richard Ivey School of Business,Carlton University,MonashUniversity,McGill University,TexasA&M and GeorgeWashingtonUniversity. The three day conference consisted of 3 researchworkshops: StudentWorkshop (for Bachelor's and Master's levelstudent); Journal of International Business (JIBS) Writingworkshop through Palgrave MacMillan (JIBS has five-year JournalImpact Factor score is 5.727); and Writing and Publishingworkshop by Emerald Group Publishing.Networking opportunities were arranged through five industrypanel session with industry experts. The panel themes were:Reigniting growth (Professor Yves Doz, INSEAD, Dr ThomasKurvilla, MD,Arthur D Little; Professor RobWhelan, President,UOWD); Encouraging Research in the UAE (Hermann Behrens,CEO Brand Union and Himanshu Vaishitha, MD,The NeilsenCompany with Prof. Rob Whelan moderating); Challenges &Opportunities of Globalization (Gerald Lawless, ExecutiveDirector, Jumeirah Group; Frederic Sicre, Executive Director,Abraaj Capital and Sudhir Shetty,CEO,UAE Exchange, Prof. JohnSeybolt, Dean, College of Business Science, Zayed University);Building National Competitiveness:Opportunities in the MENAregion (Sami Issa, Executive Director–ATIC; Professor RobWhelan);Women in Management (Dr Manal Taryam, MedicalDirector, Noor Dubai, and Deborah Najjar, General Manager,SalamWatch and Jewellery Division).AIB-MENA brought out a book “Actions and Insight: BusinessCases from the UAE” as its first publication; has a special issueon MENA with International Journal of Emerging Marketsforthcoming and has arranged a case writing competition withEmerald with a prize of USD 1000. During the conference theyarranged an educationalTour to JAFZA (the world's largest freetrade zone).Awards were given during the desert safari for thebest papers in each category and also for the best reviewer toencourage mentorship.The overall best paper award and bestcase study was sponsored by Emerald Group Publishing. AIB-MENA not only generated tremendous response from theinternational and local academic community, local industry andgovernment but also had more than 298 column inches of presscoverage.There was a tremendous amount of positive responsefrom delegates, and we hope to keep the momentum rolling.Wewelcomed 22 new members into theAIB community which hasmore than 3500 members worldwide.

AIB-MENA Chair and FounderDr Melodena StephensBalakrishnanAssociate ProfessorMBA Program DirectorUniversity ofWollongong inDubaiMelodenabalakrishnan@uowdubai.ac.aeContact Number: +971 4 3672462

TreasurerTim RogmansZayed University,Dubai, UAE.

Conference ChairDr Ian MichaelZayed University,Dubai, UAE.

Program ChairDr Payyazhi JayashreeUniversity ofWollongong inDubai,Dubai, UAE.

News Letter Editor andMembership SecretaryImmanuel MoonesarUniversity ofWollongong inDubai,Dubai, UAE.

AIB-MENA ConferenceCommittee MembersCORE COMMITTEE

Message from the founder:Dr MelodenaBalakrishnan

SPONSORS:

Conference Facilities Sponsors:

Academic Sponsors forAIB-MENA Conference:

Diamond Sponsors:

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AIB-MenaLeading UAE Companies at the UOWDSponsored Academy of International

Business (AIB) ConferenceJumeirah Group, Abraaj Capital, ATIC, UAE Exchange and others

present cases studies before 70 international participants

Business leaders from several leadingUAE companies shared their successstories before an international audienceof nearly 70 industry and academicthinkers at the debut conference of theMENA chapter of the Academy ofInternational Business (AIB), a leadingassociation of scholars and specialists inthe field of international business.

The three-day event, held at BusinessVillage, Dubai SME, Dubai EconomicDevelopment from December 10 to 12,was organized by AIB-MENA, under thetheme ‘Manara Dubai – ReignitingGrowth’, in active collaboration with theUniversity of Wollongong in Dubai (themain sponsor); Zayed University; andprofessors from HCT and AmericanUniversity of Sharjah as well as industrychampions like Abraaj Capital, UAEExchange, JAFZA and the governmentsector like Business Village.

Of the 70 participants, 30% came fromthe United States and Canada, and 50%from GCC countries. A total of 23countries presented research papers onthe MENA region. Leading internationalUniversities like Richard Ivey School ofBusiness, Carleton University, MonashUniversity, McGill University, Texas A&M,and GeorgeWashington University wererepresented.There was a strong responseto AIB-MENA’s call for more cases whichnot only documented local knowledge inthis region but strengthened our

education system – 15% of submissionswere cases. Research presentationcovered over 19 themes, includingculture, FDI, free trade zones, marketentry, marketing trends and education.

Thomas Kurvilla, the Managing Directorfor Arthur D. Little, Strategy &Organization Practice, spoke aboutopportunities and challenges to reignitegrowth from the industry perspective at aGala Dinner;Dr.Melodena S. Balakrishnanspoke about overcoming adversity as theother side of growth.

Addressing a panel session on ‘Challengesof Globalisation & Adaptability’, FredericSicre, Executive Director of AbraajCapital, commended the region forinvesting prudently in the non-oil sectorsand laying the foundation for long-termsustainable industries.

“As a firm specializing in private equityconsultancy, Abraaj understands thepotential of this region where 70% of theGDP is non-oil related, and there isrichness of commerce and services.Weare particularly excited about the SMEsector because of the amazing amount oftalent and strong entrepreneurship skills,”Sicre added.

Gerald Lawless, Executive Director ofJumeirah Group, recounted the meteoricrise of the Jumeirah brand, and explainedwith anecdotes the strategy behind taking

the home-grown UAE brandinternational. He revealed that by the endof 2011, Jumeirah will have 18 hotelsworldwide, and the total would rise to 60hotels within next four years.

Sudhir Kumar Shetty, Chief OperatingOfficer of UAE Exchange, said hiscompany’s expansion into 23 countrieswas due to its relentless focus on qualityand a customer-centric approach. “Ourpenchant for quality has been the keydriver for grabbing almost 5% of theglobal remittance business,” he said.

In another panel session on ‘BuildingNational Competitiveness: opportunitiesin MENA region’, Sami Issa, ExecutiveDirector at the Advanced TechnologyInvestment Company (ATIC), said “it isquite essential to partner witheducational establishments to encouragethe development of a competent andtalented work force. We at ATICunderstand this best; our human capitalplans are part of our developmentstrategy to create and operate atechnology ecosystem in Abu Dhabi.”ATIC is a specialist investment companywhich owns 73% of GlobalFoundries, thefirst truly global foundry business in theworld and the third largest in terms ofsemiconductor revenues.

Professor Rob Whelan, President ofUOWD, who moderated two keysessions, said smart diversification was

19

the need of the hour as the UAE movesaway from the oil-based model. He saidevents like the AIB conference bring intothe spotlight the need to align businesscurriculum with specific market needs,and also foster discussions on the desiredlevel of localisation, while maintaining abalance between global curriculum andcustomization.

Professor John Seybolt, Dean of theCollege of Business Sciences, ZayedUniversity, who moderated the sessionon International Business said thisconference was a step in the rightdirection, and added that collaborationwas the key to better research quality.

Discussing the state of research in a paneldiscussion on “Encouraging Research inthe UAE: Creating a ConduciveEnvironment“, Himanshu Vashishtha,Managing Director, Middle East Pakistan,The Nielsen Company, and HermannBehrens, CEO, Brand Union, stressed theimportance of looking at industry needs(both theoretically and insightfully),working with universities to exposestudents to research and helpingacademics with access to data, fundingand identifying current industry needs.

The panel on “Women in Management:Relook at Education, Society and HR“with Dr Manal Taryam, MD, MedicalDirector, Noor Dubai, and DeborahNajar, General Manager, SalamWatch andJewellery Division, discussed theimportance of exposing young women tocareer women not only for mentorshipbut also as role models. The panel wasattended by young female studentresearchers from Zayed University andUOWD among other delegates.

“Through this conference, AIB-MENA

successfully brought industry leaders,government and academics to discussemerging research needs and identifynew methods of collaboration. This isespecially important as publishedresearch in business, management andaccounting in MENA is just 0.73% ofworld output. We also arranged threeworkshops, one for students at theMasters and Bachelors level, a writing andpublishing workshop by Emerald GroupPublishing, the largest on-line publisher ofbusiness management research, and finallya Journal of International Businessworkshop, to get an idea of what a toptier journal looks for in terms of researchquality,” said Dr Melodena StephensBalakrishnan, Associate Professor,University of Wollongong in Dubai andChair,AIB-MENA.

The AIB is the leading global communityof scholars for the creation anddissemination of knowledge aboutinternational business and policy issues.Established in 1959, AIB has 2,955members in 73 different countries aroundthe world. AIB members includeinternational scholars, consultants andacademics devoted to increasedunderstanding of international businessworldwide.

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AIB-MENA 2010

AWARDWINNERS

AIB-Mena

International Journal of Emerging Markets (EmeraldGroup Publishing) Best Overall Business Case StudyGolam,M.Khan (Sultan Qaboos University,Oman) &DarwishAl Moharby (Sultan Qaboos University,Oman), Entry of Foreign Operators and growingcompetition force a domestic telephone company toventure overseas:The Case of SaudiTelecom Company.

International Journal of Emerging Markets (EmeraldGroup Publishing) Best Overall Best Paper and AIB-MENABest Paper: Finance, Economics & AccountingBruce Budd (Al Faisal University, Kingdom of SaudiArabia), Investigating MENA Banks' efficiencyperformances using website traffic.

AIB-MENA Best Paper: Management, People, Knowledge& OrganisationsManjit Singh Sandhu (Business School, MonashUniversity, Sunway Campus Malaysia) & See KwongGoh;Wai Ling Poon (Business School MonashUniversity Sunway Campus Malaysia, Malaysia),Organisational climate, trust and knowledge sharing:insights from selected multinational firms in Malaysia.

AIB-MENA Best Paper: International BusinessLilach Nachum (City University NewYork, BaruchCollege, U.S.A), But How Does Distance Affect FDI?And why does it Matter?

AIB-MENA Best Paper: Global Marketing Management &theValue ChainRajmohan Panneerselvam (Skyline University College,U.A.E) & Sael Roshdi Nimer Sabha (SkylineUniversity College, U.A.E), B2C e-commerceadoption possibilities in UAE: an empirical study onE-Readiness of consumers.

AIB-MENA Best ReviewerSyedTariq Anwar (West Texas A&M University, USA)

AIB-MENA Best Student PaperMariamAl Hallami (Zayed University, UAE), Fromidea to innovation: a case study of an R&D processfrom the UAE.

Visit the link:http://www.uowdubai.ac.ae/aib/details.php?sec=5,1,10

Dr Mona Mustafa has over 10 years experience in the field ofeducation and training gained in London, UK. She previously workedfor leading British universities including the University of London,CassBusiness School, City University, and the European Business Schoolwhere she held key responsibilities including leading modules andteams. She is very interested in cultural understanding and spent timeliving in France where she studied French language and culture.Dr Mona gained her PhD from Royal Holloway, the University ofLondon, and has an MA in Human resource management and industrialrelations from the University of Hertfordshire,UK as well as an MBA.She gained a postgraduate certificate in teaching adults in highereducation from the University of London. She was awarded theChartered Institute for Personal and Development professionalqualification, CIPD, and was a consultant designing and deliveringtraining courses for working professionals.Dr Mona has attended and presented at various conferences in thefield of Management and Business. She serves as a member of TheProgram Review Committee for the 2011 Annual AIB conference inNagoya, Japan, and is also an editorial reviewer for The InternationalJournal of Business and Management Research –IJBMR. Her researchinterests include organisation culture,managing expatriates, corporateethics and social responsibility, the science of motivation, work/lifebalance, self-employment and tele-working.

Qualifications:� PhD in Management/HRM� MA in Human Resource Managementand Industrial Relations� MBA in International Business� BA Business Administration

PORTRAIT OF ACONFERENCE DELEGATE

Dr Mona Mustafa

“It was a great pleasure to attend this first AIB-MENA Conference,and I wouldlike to thank you all your efforts, help and support” - Dr Mona Mustafa,Canadian University in Dubai

“I must admit that AIB-MENA 1st Conference was one of my best experienceson earth; keep us posted,we will definitely be there next round-wherever it willbe” - Dr Abel Kinoti

“I felt that this conference was the first step in the right direction andcollaboration was the ‘key’ to better research quality.” - Professor John Seybolt,Dean of the College of Business Sciences, Zayed University

“Events like theAIB-MENA conference bring into the spotlight the need to alignbusiness curriculum with specific market needs and also foster discussions onthe desired level of localisation, while maintaining a balance between globalcurriculum and customization.” - Professor RobWhelan, UOWD

”COMMENTS FROM

CONFERENCE DELEGATES“

21

Government,Industry andCommunityCollaboration

UOWD signs MoU with EIB

The University of Wollongong in Dubai (UOWD)signed a Memorandum of Understanding withEmirates Islamic Bank (EIB) on 30 September at UOWDin Dubai Knowledge Village. Professor Rob Whelan, President,signed on behalf of UOWD while Mr Omar Al Gaizi, Head ofHuman Resources, signed on behalf of EIB.

The MoU covers cooperation and collaboration between thetwo parties, particularly in the area of Islamic Banking. It alsoprovides preferential educational opportunities at UOWD for

EIB staff and their families.

The MoU is timely, given UOWD's recent introduction of theCertificates in Fundamentals of Islamic Banking & Finance andIslamic Commercial and Investment Banking, in addition to theProfessional Certificate in Banking Risk Management.

UOWD academics teaching in these programs, Drs JawahithaSarabdeen, Naeem Muhammad and Ali Saedvandi, attended thesigning ceremony.

Innovation Seminar Series:Knowledge InExs Forums(Community Engagement)

Speaker & DesignationDate & Time

Sunday3 October, 2010

Sunday17 October, 2010

Tuesday2 November, 2010

Chayne BrandMarketing Director of Audi - Middle East.

Daniel HajjarCEO Layia Hospitality

Ravi SubrahmanyamHead of LaunchPad Consultants

Topic

Audi: Building a Premium Brand

The Future: Service innovations inthe Hospitality Sector that willredefine the market

Power of Integrated Supply Chain

Professor RobWhelan and Mr Omar Al Gaizi

22

StudentResearchActivitiesOPPS Print: Students research the evolutionof techonology in the printing industry

The group project module that expectsstudents to research primary andsecondary sources of information inorder to understand the evolution oftechnology in the printing industry,includes a closer look at:

� Past technologies such as woodcuts tolithographs which are obsolete now,� The CTF (Computer to Film) phase ofprinting that is common in most printingpresses now requiring a developmentstage of the plates from the computerfollowed by a processing stage of theplates in chemicals� The rapid adaptation of the industryto CTP (Computer to Plate), the impactof CTP on the speed and quality ofprinting� The possible evolution to pure digitalprinting with no chemical or developingneeds.

The trip was successful as students foundthe information helpful both for their

assessments and for personal knowledgeenhancement.At the same time, the staffat the printing house was impressed withthe level of UOWD students’professionalism and eagerness to learn.

To complete the research study, studentswill be expected to submit a 1500 wordfeature report and an advertising

campaign (in the form ofbrochure/poster/web page/30-secondinfomercial) promoting the technologybeing used by the printing industry.

In the past semesters, students visitedthe RTA, DNATA, Express newspaperand Dubai TV as part of the CSCI015group research module.

In Autumn 2010, as part of their CSCI015 (Lecturer: Mrs Zeenath Khan) internal assessment, 40 studentswere nominated in their respective groups to visit OPPS Print, a printing house that has been in the UAEfor over 25 years.

23

If you are an aspiring, committed, early careerresearcher who would like to fast track yourresearch career, this program is now open to allEmirati early career researchers at UOWD.Theprogram promotes a more focused approach toresearch planning, establishment of researchnetworks, and an increase in the publication andfunding application success rates.We are proudto announce that several UOWD academic staffwere successful in securing Research Grantsfrom Emirates Foundation and NationalResearch Foundation, which gives you anexcellent opportunity to hone your researchskills and prepare the path for a career inresearch.The President is looking to establish adatabase of our own students or alumni whowould be interested in becoming part of theresearch activities at UOWD. The ResearchAssistant Benefits will include:� Increased confidence as a researcher� Encouragement to develop a research plan� Gaining research related knowledge and skills� Support to achieve short term milestones� Reduced sense of isolation� Building a professional research network� Learning to better balance research withother activities� Increased motivation

If this describes you, or you require furtherinformation, contactImmanuel Moonesar atImmanuelmoonesar@uowdubai.ac.ae

Call for ResearchAssistants:The Early CareerResearcherMentoringProgram 2011

Other student research was published in1st Academy of International Business-Middle East North Africa (AIB-MENA)conference proceedings:

Kannan, S, Menezes, G & McKechnie, DS 2010 Socialnetworking sites in the UAE emerging market: In pursuit of knowledgeabout users, 1st Academy of International Business-Middle East NorthAfrica (AIB-MENA) Conference Proceedings: Manara:Reigniting Growth,Dubai, United Arab Emirates, December 10-12.

Lokhandwala, I, Mukhtar, S, Varghese, V, Sharaf, S,Sindhav, M & Koshy, S 2010The Environmental Role Media Can PlayIn the Gulf, 1st Academy of International Business- Middle East NorthAfrica (AIB-MENA) Conference Proceedings: Manara:Reigniting Growth,Dubai, United Arab Emirates, December 10-12.

Moonesar, IA & Vel PJ 2010 Perception on Prenatal CareManagement, 1st Academy of International Business- Middle East NorthAfrica (AIB-MENA) Conference Proceedings: Manara:Reigniting Growth,Dubai, United Arab Emirates, December 10-12.

UOWDAlumni

24

UOWDResearchActivities

PresentedConferencePapersin2010

Source:DrMelodenaBalakrishnan

Our faculty have presentedconference papers all overthe Globe

25

UOWDResearchActivities

Faculty Conference Participation 2010UOWD provided over AED 250,000 in Funding for Research Conferences in 2010

Name Paper Title Conference Location 2010 Dates

Dr CatherineTodd

Dr Farhad Keissarian

Dr Farhad Keissarian

Dr MohamedWatfa

Dr Balan Sundarakani

Dr Arijit Sikdar

Dr Kathy Ning Shen

Dr Melodena S.Balakrishnan

Dr Ravindra Saxena

Dr Payyazhi Jayashree

Dr Melodena S.Balakrishnan

Pre-operative Assessment ofthe Inner Ear:An AssistiveToolforThree-DimensionalVisualization.

Hiding Secret Data inCompressed Images UsingHistogramAnalysis

A New Quad-tree SegmentedImage Compression Schemeusing HistogramAnalysis andPattern Matching.

A New Predictive ImageCompression Scheme usingHistogramAnalysis andPattern Matching

Reactive Localisation inUnderwaterWireless SensorNetworks.

Robust Decision Model forFacility Location in a GlobalSupply Chain Network.

Institutional Environment forEntrepreneurship in Dubai:Assessing an Arabic LanguageInstrument.

ExplainingVirtual CommunityParticipation:Accounting forthe IT Artefacts ThroughIdentification and IdentityConfirmation.

Preventing Brand Burn DuringTimes of Crisis.

Key Determinants of CustomerSatisfaction and CustomerLoyalty in Banking Sector (withspecial reference to India- AnEmerging Economy).

Tracking and Evaluating theImpact of Large Scale ChangeInitiatives:A ProposedApproach Based on theApplication of the BalanceScorecard Framework

Brand Management in Timesof Terror.

ISSNIP Biosignals & BioroboticConference 2010 (BRC)

2nd IEEE International Conferenceon Computer and AutomationEngineering (ICCAE 2010)

2nd International Conference onComputer Engineering andApplications

2nd IEEE International Conferenceon Computer and networkTechnology (IEEE ICCNT 2010)

POMS 2010 21st AnnualConference

Eastern Academy of Management2010 Annual Meeting

European Conference onInformation Systems

14th International Conference onCorporate Reputation, Brand,Identity and Competitiveness

American Canadian Conferencefor Academic Disciplines: IJASConferenceat Ryerson Universityin Downtown OrganisedbyCentral Connecticut StateUniversity, USAToronto Canada

Oxford Business and EconomicConference (OBEC)

AIB 2010 Annual Meeting

Vitoria Brazil

Singapore

Bali Island,Indonesia

Bangkok,Thailand

Vancouver,Canada

Portland, Maine,USA

Pretoria, SouthAfrica

Rio De Janeiro,Brazil

Toronto,Canada

Oxford University,England

Rio De Janeiro,Brazil

4-6January

26-28February

19-21March

23-25April

7-10May

12-15May

6-10June

19-21May

24-27May

28-30June

25-29June

Dr Sumit Mitra From Free Zones to Clusters -The Policy initiatives in theDubai Model.

EBES 2010 Conference Istanbul,Turkey 26-28May

26

UOWDResearchActivities

Name Paper Title Conference Location 2010 Dates

Dr MichaelWillemyns

Dr PrakashVel

Dr JawahithaSarabdeen

Dr Michael Thorpe

Professor MohamedKhalifa

Dr Ravindra Saxena

Dr DoneldaMcKechnie

Dr Ravindra Saxena

Ms Asima Shirazi

Ms Asma Damankesh

Dr Hela Miniaoui

MentoringCommunication Style:Implications for Managers.

Retail cost optimisation,strategy and informationtechnology.

Barriers to implementing afully functional e-government.

SubjectiveWell-being andthe MENA Region.

An integrated approach indeveloping knowledgemanagement processcapabilities.

Green Economics in IndianInstitute Industries forSustainable Growth: AComparative analysis ofdurable, non-durable andservice industries.

Colouring theworkplace green:considering the shadeemployees see.

Role of CRM in BankingIndustry:An ExploratoryStudy on Chalenges andOpportunities.

The rights of adolescentgirls in Pakistan: Somemeasurment issues.

Corpus-based Arabicstemmer using N-grams.

The performance ofIslamic Banks andConventional Banks in theGCC Countries:Acomparative empirical analysis.

Annual London BusinessResearch Conference

Acedemy ofWorld Business,Marketing & ManagementDevelopment 2010 Conference

The Global Business &Finance Research Conference

Business & Economic SocietyInternational (BESI)

Intenational Conference ofKnowledge Management

5th Annaul Green EconomicsConference at Oxford University

International Conference onSustainability in Business

5th Interdisciplinary SocialScience Conference atCambridge University

HDCA Conference HumanRights and Human Development

AIRS 2010:Asian InformationRetrieval Societies

AAOIFIWorld Bank AnnualConference on IslamicBanking & Finance

London,UK

Oulu,Finland

London,UK

Athens,Greece

Valencia,Spain

Oxford,UK

Kuala Lumpur,Malaysia

Cambridge,UK

Amman,Jordan

Taipei,Taiwan

Bahrain

12-14July

12-15July

14-17July

15-19July

25-28July

29-31July

11-12November

2-5August

21-23September

1-3December

1-2December

Mr Nawar Al Hakeem Novel Algorithm forEnhancing database access ininteractive applications:performance evaluation.

12th International Conferenceon Information Integration andweb-Based Applications &Services (iiWAS 2010)

Paris,France

8-10November

Faculty Conference Participation 2010UOWD provided over AED 250,000 in Funding for Research Conferences in 2010

27

Name Paper Title Conference Location 2010 Dates

Dr Ravindra Saxena Economic Recession- A Boonor Bane forWal-Mart.

International Conference onBusiness Cases (ICBC 2010)

Sahibabad,India

2-3December

Ms Pauline Fortes Investigation of Academic andAthletic Motivation amongUniversity Students.

International Conference onEconomics, Business &Management (ICEBM 2010)

Manila,Philippines

4-5December

Dr Jenny Knowles Making Sense in ComplexDevelopment Policy Contexts:Socio-Cognitive Environmentsas an Analytic Substitute forOrganizational Culture.

Australian and New ZealandAcademy of Management

Adelaide,Australia

7-10December

Mr Immanuel AzaadMoonesar

Perception on PrenatalCare Management.

1st Academy of InternationalBusiness-Middle East NorthAfrica (AIB-MENA) Marana:Reignite Growth

Dubai,UAE

10-12December

Dr Balan Sundarakani A Study on APACAutomotiveSupply Chain: How MENAbenefits?

1st Academy of InternationalBusiness-Middle East NorthAfrica (AIB-MENA) Marana:Reignite Growth

Dubai,UAE

10-12December

Dr DoneldaMcKechnie

Social Networking Sites in theUAE Emerging Market: inPursuit of KnowledgeAbout Users.

1st Academy of InternationalBusiness-Middle East NorthAfrica (AIB-MENA) Marana:Reignite Growth

Dubai,UAE

10-12December

Dr CatherineTodd Haptic Modeling andStimulation for SurgicalApplication.

TheThird InternationalConference on Modeling,Simulation and Optimization

Beijing,China

25-26December

Dr Daniel Kratochvil A Focused DiagnosticApproach to Curricula Review.

1st Academy of InternationalBusiness-Middle East NorthAfrica (AIB-MENA) Marana:Reignite Growth

Dubai,UAE

10-12December

Dr Leonie Jooste Investigating the EthicalPerceptions of Short-TermEarnings-Management atUOWD.

1st Academy of InternationalBusiness-Middle East NorthAfrica (AIB-MENA) Marana:Reignite Growth

Dubai,UAE

10-12December

Dr AbdellatifTchantchane

Dealing with Large Classes:A Real Challenge toEveryTeacher.

International Conference onMathematics Education Research

Malacca,Malaysia

13-14December

UOWDResearchActivities

Faculty Conference Participation 2010UOWD provided over AED 250,000 in Funding for Research Conferences in 2010

28

UOWDResearchActivitiesFaculty Workshops Participation2010 (July-December)Presenter Faculty Workshops organised by CASPD in 2010

Professor RobWhelan(President, UOWD)

Learning andTeaching at UOWD

DrToni Briegel(Associate Professor, College of Education, ZU)

Designing Lectures for Active Learning

Professor Kenneth Carr(Assistant Dean, College of Education, ZU)

Outcomes-Based Assessment – Principles of Constructive Alignment

Dr Swapna Koshy(Assistant Professor, UOWD)

Turnitin : Relevance and implications for Assessments

Dr Stephen Anderson(Associate Professor, College of Education, ZU)

Groups and GroupWork

Dr Barbra Harold(Senior Faculty member, College of Education, ZU)

Designing Assessments for Deeper learning and Preventing Plagiarism

Dr Catherine LaytonULT Unit 2 Coordinator, UOW

Creating inclusive learning environments

Dr Gordon JoughinULT Unit 1 Coordinator,UOW, and Dr Payyazhi Jayashree

Preparing for teaching practice: Feedback

Dr Catherine LaytonULT Unit 2 Coordinator, UOW

Developing an educational philosophy

Dr Mohamed Salem(Dean, Faculty ofComputer Science & Engineering)

QA process and its significance forTeaching and Learning

Dr Daniel Kratochvil(Manager, Institutional Effectiveness, UOWD)

Teaching / Subject evaluation

Professor Mohamed Khalifa(VP-Academic, UOWD)

Blended learning methodologies

Professor RobWhelan(President, UOWD)

Teaching-Research Nexus – Using Research to InformTeaching

Dr Payyazhi Jayashree(Head, CASPD &Associate Professor, UOWD)

SMP for new staff

Dr Geraldine Lefoe(Associate Professor, UOW)

Educational Strategies Development Fund (ESDF)Grant Scheme Information workshop

Dr Payyazhi Jayashree(Head, CASPD &Associate Professor, UOWD)

SMP for new staff

Dr Daniel Kratochvil(Manager, Institutional Effectiveness, UOWD)

Academic Research Resources and the Office of Institutional Effectiveness

Dr Payyazhi Jayashree(Head, CASPD &Associate Professor, UOWD)

ULT-2 meeting for Autumn session participants

29

UOWDResearchActivities

Faculty Research Seminars2010 (October-December)Presenter Title

MsAsima Shirazi(Faculty of Finance &Accounting, UOWD)

The rights of adolescent girls in Pakistan: Some measurement issues.

Dr Ravindra Saxena(Faculty of Business & Management, UOWD)

Green Economics in Indian Institute Industries for Sustainable Growth:A comparative analysis of durable, non-durable and service industries.

Dr PrakashVel(Faculty of Business & Management, UOWD)

Retail cost optimisation, strategy and information technology.

Dr Ravindra Saxena(Faculty of Business & Management, UOWD)

Role of CRM in Banking Industry:An Exploratory Study on Challengesand Opportunities.

Dr Jawahitha Sarabdeen(Faculty of Business & Management, UOWD)

Barriers to implementing a fully functional e-government.

Dr MichaelWillemyns(Faculty of Business & Management, UOWD)

Mentoring Communication Style: Implications for Managers.

Dr Ravindra Saxena(Faculty of Business & Management, UOWD)

An exploratory study on relationship retailing and customer loyaltyprograms; with special reference to UAE.

Dr Payyazhi Jayashree(Faculty of Business & Management, UOWD)

Tracking and Evaluating the impact of Large Scale Change Initiatives:A proposed approach based on the application of thebalanced scorecard framework.

Dr Jenny Knowles(Faculty of Business & Management, UOWD)

Making Sense in Complex Development Policy Contexts: Socio-CognitiveEnvironments as an Analytic Substitute for Organizational Culture.

Dr Donelda McKechnie(Faculty of Business & Management, UOWD)

Colouring the workplace green: considering the shade employees see.

Dr Melodena Balakrishnan(Faculty of Business & Management, UOWD)

Challenges and opportunities in doing research into the MENA Region.

Mr Immanuel Azaad Moonesar(Office of Institutional Effectiveness)

Perception Of Prenatal Care Management.

Dr Balan Sundarakani(Faculty of Business & Management, UOWD)

A Study on APACAutomotive Supply Chain: How MENA benefits?

Dr Ravindra Saxena(Faculty of Business & Management, UOWD)

Economic Recession- A Boon or Bane forWal-Mart.

Dr Hela Miniaoui(Faculty of Finance &Accounting, UOWD)

The performance of Islamic Banks and Conventional Banks in theGCC Countries:A comparative empirical analysis.

30

UOW Journal ranked highlyin ERA Journal List

UOWhighlights

The Excellence in Research forAustralia (ERA) initiative(administered by the AustralianResearch Council) assessesresearch quality within Australia’shigher education institutionsusing a combination of indicatorsand expert review by committeescomprising experienced,internationally recognisedexperts.

One of the indicators to assess research isdiscipline specific tiered outlet rankingssuch as a Journal List. The 2010 ERAdocumentation was recently released bythe ARC, and included the final ‘RankedJournal List’.

Four UOW journals have been included inthis list, with one of the journals ranked intheA tier, an indication of overall quality ofthe journal.

The Journal, Law Text Culture is atranscontinental peer reviewed journal. Itpublishes critical thinking and creativewriting across a range of genres–fromartwork, fiction and poetry to thetraditional scholarly essay.“It is distributedworld wide in hard copy to leading librariesand institutions, as well as online throughAustralian and US web content databases”says Managing Editor Dr Rick Mohr.

Recent special editions of the journal haveincluded ‘The Protection of Law’, onterrorism and human rights, and ‘CrimeScenes’,which included contributions fromscholars and photographers fromAustralia,Canada and Italy.

The journal has had 4325 full textdownloads from April last year toFebruary 2010. Popular articles includeRL Ginibi’s ‘Aboriginal traditional andcustomary law’ from volume 1 (1994) and

C Elder’s ‘Invaders, Illegals and aliens:Imaging exclusion in a White Australia’from volume 7 (2003).

Law Text Culture is freely available onResearch Online, the University’s openaccess research archive(http://ro.uow.edu.au/ltc/)

Other UOW journals included in theRanked Journal List are:� Journal of University Teaching andLearning Practice;� Australasia Accounting Business andFinance Journal; and� Australasian Journal of Peer Learning

All journals can be found at:http://ro.uow.edu.au/peer_review_list.html

The entire ERA Journal List and furtherinformation is available at:http://www.arc.gov.au/era/era_journal_list.htm

31

In 2010, UOWD researchers published 3 Books; 23 Book Chapters;15 Book Case Studies; 39 Journal Articles; 37 Conference Publications;8 Periodicals.

BOOKS

Balakrishnan, MS, Jayashree,P & Michael, I (eds) 2010Actions and Insights: Business Casesfrom UAE, Emerald Group Publishing,UK.

Jayashree, P, Balakrishnan,MS & Moonesar, IA (eds) 2010First Conference Proceedings andProgram, Manara: ReignitingGrowth,Academy of InternationalBusiness: Middle East and NorthAfrica (AIB-MENA), Emerald GroupPublishing, UK.

Watfa, M 2010 Advances inVehicular Ad-Hoc Networks:Developments and Challenges, IGIGlobal Publishers, USA.

BOOK CHAPTERS

Balakrishnan, MS 2010Foreword: From the Desk of theEditor, pp v-ix, in Balakrishnan, MS,Payyazhi, J & Michael, I (eds),Actions and Insights: Business CasesFrom UAE, Emerald GroupPublishing, UK.

Balakrishnan, MS 2010Introduction: United Arab Emirates,pp xvii-xxviii, in Balakrishnan,MS, Payyazhi, J & Michael, I(eds),Actions and Insights: BusinessCases from UAE, Emerald GroupPublishing, UK.

Balakrishnan, MS 2010 CaseStudy,Al Ain Dairy: MarketExpansion, pp 3–16, inBalakrishnan, MS, Jayashree,P & Michael, I (eds), Actions andInsights: Business Cases from UAE,Emerald Group Publishing, UK.

Balakrishnan, MS 2010 CaseStudy, Jumeirah Group, UAE, pp 35–45, in Balakrishnan, MS,Jayashree, P & Michael, I(eds), Actions and Insights: BusinessCases from UAE, Emerald GroupPublishing, UK.

Balakrishnan, MS, Jayashree,P & Michael, I 2010 Case Study,Etihad: Contributing to the UAEVision Through Emiratisation, pp49–66, in Balakrishnan, MS,Jayashree, P & Michael, I (eds),Actions and Insights: Business Casesfrom UAE, Emerald GroupPublishing, UK.

Biju, SM 2010 Agile SoftwareDevelopment Methods and its

Advantages, pp 603-607, in Elleithy,K, Sobh,T, Iskander, M, Kapila,V,Karim, MA & Mahmood,A (eds),Technological Developments inNetworking Education andAutomation, 1 Edition, Springer, NewYork, USA.

Biju, SM 2010 E-Learning andBlended Learning in the GulfRegion, pp 7-9, in Iskander, M,Kapila,V & Karim, MA (eds),Technological Developments inEducation and Automation,1 Edition,Springer, NewYork, USA.

Damankesh, A, Oroumchian,F & Shaalan, K 2010 MultilingualInformation Filtering, pp 366-373,in Human Plausible Reasoning,Peters, C et al (eds), CLEF 2009,LNCS, 6241, Part I, Springer,Heidelberg, Germany.

Fonseca, CM 2010 Case Study,Oilfield Services–the Abu DhabiBranch, pp 109-114, inBalakrishnan, MS, Jayashree,P & Michael, I (eds), Actions andInsights: Business Cases from UAE,Emerald Group Publishing, UK.

Jayashree, P 2010 Case Study,Production Services Network(PSN) Emirates: Rising Up to thePeople Challenge, pp 67–86, inBalakrishnan, MS, Jayashree,P & Michael, I (eds), Actions andInsights: Business Cases from UAE,Emerald Group Publishing, UK.

Khan, RK 2010 Case Study,TheTennis Ball Machine, pp 169-176, inBalakrishnan, MS, Jayashree,P & Michael, I (eds), Actions andInsights: Business Cases from UAE,Emerald Group Publishing, UK.

Koshy, S 2010 Case Study,ThePremium Industries Group, pp 135-140, in Balakrishnan, MS,Jayashree, P & Michael, I(eds), Actions and Insights: BusinessCases from UAE, Emerald GroupPublishing, UK.

Mckechnie, DS 2010 Case Study,Promoseven Sports Marketing, pp17–26, in Balakrishnan, MS,Jayashree, P & Michael, I(eds), Actions and Insights: BusinessCases from UAE, Emerald GroupPublishing, UK.

Miniaoui, H 2010 Case Study,The UAE Islamic Bank, pp 159-166,in Balakrishnan, MS,

Payyazhi, J & Michael, I, (eds)Actions and Insights: Business Casesfrom UAE, Emerald GroupPublishing, UK.

Rodrigues, G 2010 GoldValleyChemical Corporation, pp 151-156,in Balakrishnan, MS,Jayashree, P & Michael, I(eds), Actions and Insights: BusinessCases from UAE, Emerald GroupPublishing, UK.

Sarabdeen, J & Jaafar, K 2010Emerging Technologies, pp 141-150,in Balakrishnan, MS,Jayashree, P & Michael, I(eds), Actions and Insights: BusinessCases from UAE, Emerald GroupPublishing, UK.

Sassman, R, Lehaney, B, Bali, R,Naguib, R & Marshall, R 2010 TheDevelopment of a Framework toEvaluate the Management ofHIV/AIDS Programmes in Rural andUrban South Africa, pp 115–128, inGibbons, M, Bali, R &Wickramasinghe, N (eds),Perspectives of KnowledgeManagement in Urban Health, 1Edition, Springer, NewYork, USA.

Saxena, R & Sharma, A 2010Economic Recession- A Boon orBane forWal-Mart, pp 442-451, inGupta, HP & Thatchenkery,T (eds),Leveraging Global Competitiveness ForOrganizational Excellence– Handbookof Management Cases, Macmillan,India.

Shah J & Joseph, T 2010 CaseStudy, UAE Exchange Centre LLC:Business Level Strategies, pp 87–100, in Balakrishnan, MS,Jayashree, P & Michael, I(eds), Actions and Insights: Business

Cases from UAE, Emerald GroupPublishing, UK.

Sikdar, A 2010 Aquachemie LLC,pp 125-134, in Balakrishnan,MS, Jayashree, P & Michael, I(eds), Actions and Insights: BusinessCases from UAE, Emerald GroupPublishing, UK.

Sundarakani, B, De Souza, R &Goh, M 2010 Sustainable SupplyChain in Globally IntegratedNetworks, pp 191–205, inWang, L(ed), Enterprise Networks andLogistics For Agile Manufacturing,Springer, Germany.

Sundarakani, B 2010 EconomicZonesWorld (EZW) – SupplyChain Strategy, pp 115-124,in Balakrishnan, MS,Jayashree, P & Michael, I(eds), Actions and Insights: BusinessCases From UAE, Emerald GroupPublishing, UK.

Vel, PK 2010 Case Study,TMH –Pitching ForWOMAD 2010, pp 27–34, in Balakrishnan, MS,Jayashree, P & Michael, I(eds), Actions and Insights: BusinessCases from UAE, Emerald GroupPublishing, UK.

BOOK CASE STUDIES

Balakrishnan, MS 2010Tejari.Com: Building B-to-BCustomer Partnerships, pp 186-187,in Chapter 5: Understanding theConsumer and Business BuyerBehaviour,Armstrong, G & Kotler, P,Marketing: An Introduction, 10 Edition,Pearson Prentice Hall, USA.

Balakrishnan, MS 2010 N7W:Helping in Managing Tourism, pp

UOWDPublications

32

427-428, in Chapter 12:Communicating CustomerValue:Advertising and Public Relations,Armstrong, G & Kotler, P,Marketing:An Introduction, 10 Edition, PearsonPrentice Hall, USA.

Balakrishnan, MS 2010Spearheading EnvironmentalResponsibility: Masdar, pp 114-115,in Chapter 3:Analyzing theMarketing Environment,Armstrong,G & Kotler, P,Marketing: AnIntroduction, 10 Edition, PearsonPrentice Hall, USA.

Balakrishnan, MS 2010Jumeirah Group: Stay Different TM,pp 252, in Chapter 7: ProductsServices & Brands: BuildingCustomerValue,Armstrong, G &Kotler, P,Marketing: An Introduction,10 Edition, Pearson Prentice Hall,USA.

Balakrishnan, MS 2010 TheDubai Mall: Creating A Sense of‘My Space’–A Lifestyle Statement,pp 383-384, in Chapter 11:Retailing andWholesaling,Armstrong, G & Kotler, P,Marketing:An Introduction, 10 Edition, PearsonPrentice Hall, USA.

Balakrishnan, MS 2010 UAE’sTourism and Conservation Efforts:Bu Tinah Shoals and Sir Bani YasIsland, pp 138-139, in Chapter 3:Regional Market Characteristics &Preferential Trade Agreements,Keegan,WJ & Green, MC, GlobalMarketing: Global Edition, 6 Edition,Pearson Prentice Hall, USA.

Balakrishnan, MS 2010TargetingWomen, pp 286, Chapter7, in Keegan,WJ & Green, MC,Global Marketing: Global Edition, 6

Edition, Pearson Prentice Hall,USA.

Balakrishnan, MS 2010Emirates Airline Delights ItsCustomers, pp 289, in Chapter 10:Crafting the Service Environment,Lovelock, CH &Wirtz, J, ServiceMarketing International Edition, 7Edition, Pearson Prentice Hall,USA.

Balakrishnan, MS 2010 MobileRemittance, pp 87, in Chapter 3:Positioning Services in CompetitiveMarkets, Lovelock, CH &Wirtz, J,Service Marketing InternationalEdition, 7 Edition, Pearson PrenticeHall, USA.

Balakrishnan, MS 2010 A Taleof Two Telecoms: Using Price toGive CustomerValue, pp 169, inChapter 6: Setting Prices andImplementing RevenueManagement, Lovelock, CH &Wirtz, J, Service MarketingInternational Edition, 7 Edition,Pearson Prentice Hall, USA.

Balakrishnan, MS 2010 RoadTransport Authority: ManagingTraffic, pp 259, in Chapter 9:Balancing Demand and ProductiveCapacity, Lovelock, CH &Wirtz, J,Service Marketing –InternationalEdition, 7 Edition, Pearson PrenticeHall, USA.

Balakrishnan, MS 2010 HumanResources at Americana Group:Getting It Right, pp 316, in Chapter11: Managing People For ServiceAdvantage, Lovelock, CH &Wirtz,J, Service Marketing –InternationalEdition, 7 Edition, Pearson PrenticeHall, USA.

Balakrishnan, MS 2010 AbuDhabi - Building a Place Brand, pp453, in Chapter 15: Striving ForService Leadership, Lovelock, CH&Wirtz, J, Service MarketingInternational Edition, 7 Edition,Pearson Prentice Hall, USA.

Balakrishnan, MS 2010 CB as ILive It, pp 204, in Chapter 5:TheSelf, Solomon, MR, ConsumerBehaviour Global Edition, 9 Edition,Pearson Prentice Hall, USA.

Balakrishnan, MS 2010 Halal,pp 226-227, in Chapter 5:The Self,Solomon, MR, Consumer BehaviourGlobal Edition, 9 Edition, PearsonPrentice Hall, USA.

JOURNAL ARTICLE

Baker, JR,Whelan, RJ, Evans, L &Moore, S 2010 Managing theGround Parrot in Its Fiery Habitatin South-Eastern Australia, Emu –Austral Ornithology 110(4), 279–284.

Giannopoulos, K,Nekhili, R &Koutmos, G 2010VolatilitySpillovers and PriceInterdependencies:A Dynamic NonParametric Approach, InternationalResearch Journal of Finance andEconomics, 45,August, 114-121.

Hosie, PJ 2010 A model ofpredicators of managersperformance, Journal of PracticingManagers, 1(1), 10-20.

Hosie, PJ & Sevastos, PP 2010 AFramework For Conceiving of Job-Related AffectiveWellbeing,Management Revue:The InternationalReview of Management Studies,21(4), 406-436.

Jooste, L 2010 AccountingEthics-An Empirical Investigation ofManaging Short-Term Earnings,South African Journal of Economicand Management Sciences, 13(1),98-111.

Joseph, JF, Sundarakani, B,Hosie, P & Nagarajan, S 2010Analysis of Vendor ManagedInventory Practices for GreaterSupply Chain Performance,International Journal of LogisticsEconomics and Globalisation, 2(4),297-315.

Khalifa, M & Shen, KN 2010Applying Semantic Networks toHypertext Design: Effects onKnowledge Structure Acquisitionand Problem Solving, Journal of theAmerican Society for InformationScience and Technology, 61(8), 1673–1685.

Knowles, J 2010 From GlobalParadigms to Grounded Policies:Local Socio-CognitiveConstructions of InternationalDevelopment Policies andImplications For DevelopmentManagement, Journal of PublicAdministration and Development,30(2), 159-174.

Kritchanchai, D,Tan,AWK &Hosie, P 2010 An EmpiricalInvestigation of Third PartyLogistics Providers in Thailand:Barriers, Motivation and Usage of

Information Technologies,International Journal of InformationSystems and Supply ChainManagement, 2(3), 68–83.

Miniaoui, H & Tchantchane,A 2010 Investigating Efficiency ofGCC Banks:A Non-ParametricApproach, the Business Review,Cambridge, 14(2), 78-84.

Mitra, S & Thorpe M 2010Government Policy, Clusters & the‘Dubai Model’, International Journalof Globalisation and Small Business,4(1), 73-91.

Muhammad, N, Rodrigues, G& Fernandes, C 2010 Extent ofGlobalisation in MENA Countries:An Empirical Analysis, InternationalJournal of Business and Globalisation,4(2), 95-109.

Nekhili, R & Muhammad, N2010Volatility Spillovers Amongthe Gulf Arab Emerging Markets,China-USA Business Review, 9(3), 25-32.

Nor Iadah,Y, Shafiz Affendi,MY, Zahurin, MA, Huda, I,Khairudin, K, Zulkhairi MD, NorFarzana,AG, Rafidah AR, Syahida H& Abdul Razak, R 2010 TheInfluence of CommunityCharacteristics TowardsTelecentres Success, Computer andInformation Science, 3(2), 116-120.

Rodrigues, G 2010Intrapreneurship in a Fast GrowingEconomy:A Study of the Emiratesof Dubai, The Business Review,Cambridge, 15(2), 144-149.

Sarabdeen, J & De-Miguel-Molina, M 2010, Social NetworkSites & Protection of Children:Regulatory Framework in Malaysia,Spain and Australia,WSEASTransactions on Computers, 9(2),134-143.

Sarabdeen, J & Rodrigues, G2010 Gender Differences in E-Government Adoption in Dubai.The Business Review, Cambridge,16(2), 120-126.

Saxena, RP & Khandelwal, P2010 Can Green Marketing BeUsed As A Tool For SustainableGrowth?:A Study Performed onConsumers in India-An EmergingEconomy, the International Journal ofEnvironmental, Cultural, Economic &

UOWDPublications

33

Social Sustainability, 6(2), 277-292.

Saxena, RP & Khandelwal, P2010 Is the Magic of ‘Feel Good’and ‘Look Great’ at Giordano stillworking?,Management Decision,Emerald Group Publishing Limited,48(3), 440-455.

Saxena, RP & Khandelwal, P2010 Exploring CustomerPerception and Behavior TowardsCRM Practices in Banking Sector:An Empirical Analysis, theInternational Journal ofInterdisciplinary Social Sciences, 5(9),229-248.

Saxena, RP & Khandelwal, P2010 Sustainable DevelopmentThrough Green Marketing: theIndustry Perspective, theInternational Journal ofEnvironmental, Cultural, Economic &Social Sustainability, 6(6), 59-80.

Shen, KN & Khalifa, M 2010Internet Usage AmongYoung ArabStudents: Preliminary Findings,International Journal of E-BusinessManagement, 4(1), 53-65.

Sikdar, A & Vel, PK 2010Getting the Customer Interestedin Your Innovation: Role ofDistribution and PromotionStrategies, Business Strategy SeriesJournal, 11(3), 158-168.

Sundarakani, B, De Souza, R,Goh, M,Wagner, S & Manikandan, S2010 Modeling Carbon FootprintsAcross the Supply Chain,International Journal of ProductionEconomics, 128(11), 43-50.

Sundarakani, B,Vrat, P &Kumar, P 2010 An Attempt ofSupply Chain Practices to EnhanceA Country’s Performance, IndustrialEngineering Journal, II(7), 12-15.

Sundarakani, B,Vrat, P &Kumar, P 2010 Dynamic Analysis ofA Global Supply Chain UsingSystem Dynamics Approach,International Journal of ElectronicCustomer Relationship Management,4(4), 340–358.

Tan,A & Hosie, P 2010 ReverseLogistics Operations in Singaporeto Support Asia Pacific Regions,International Journal of ElectronicCustomer Relationship Management,4(2), 196-208.

Thorpe, M, Jayashree, P &

Hosie, P 2010 SubjectiveWell-Being and the MENA Region, GlobalBusiness and Economics Anthology,2(1), 115-125.

Usher,AV,Ayre, DJ & Whelan, RJ2010Window of Opportunity:AnEpisode of Recruitment in ABanksia Hybrid ZoneDemonstrates ContinuingHybridization and PhenotypicPlasticity, Annals of Botany, 105(3),419-429.

Vel, PK, Eastaugh, D & Dayal,A2010 Retail Physicality and IdentityChange as Innovation Strategies,Business Strategy Series Journal,11(4), 204-213.

Vel, PK & Sharma, R 2010 MegaMarketing an event usingIntegrated MarketingCommunications, Business StrategySeries Journal, 11(6), 371-382.

Watfa, M &Yaghi, L 2010 AnEfficient Online-Battery awaregeographic routing algorithm forWireless Sensor Networks,International Journal ofCommunication Systems, 23(1), 41-61.

Watfa, M & Al Tahan,A 2010 APosition-Based routing algorithm in3D sensor networks,WirelessCommunications and MobileComputing,Wiley Publishers, DOI:10.1002/Wcm.888.

Watfa, M, Selman, S &Denkilkian, H 2010 A BatteryAware High-Throughput MACLayer Protocol in SensorNetworks, International Journal ofDistributed Sensor Networks,Taylor& Francis Publishers,DOI:10.1155/2010/259809.

Watfa, M, Moubarak, M &Keshani,A 2010 Operating SystemDesigns in FutureWireless SensorNetworks, Journal of Networks,Academic Publishers, 10(1), 1201-1214.

Watfa, M, Selman, S &Denkilkian, H 2010 UW-MAC:AnUnderwater Sensor Network MACProtocol, International Journal ofCommunication Systems,WileyPublishers, 23(4), 485-506.

Zahurin, MA, Shafiz Affendi,MY,Wan Rozaini, SO, & Noriadah,Y 2010 A Conceptual

Model for PsychologicalEmpowerment of Telecentre Users,Computer and Information Science,3(3) 71-79.

Zakaria, N & Abdul Talib,AN2010 Applying Islamic Market-Oriented Cultural Model toSensitize Strategies Towards GlobalCustomers, Competitors, &Environment, Journal of IslamicMarketing, 1(1), 51-62.

Zakaria, N & Cogburn, DL 2010Context-Dependent vs Content-Dependent:An Exploration of theCultural Behavioural Patterns ofOnline InterculturalCommunication Using E-Mail,International Journal of Business andSystem Research, 4(3), 330-347.

Zareh Bidoki,AM, Ghodsnia, P,Yazdani, N & Oroumchian, F2010 An Adaptive Ranking Methodbased on Connectivity, Content &Click-Through Data, InformationProcessing & Management, 46(2),159-169.

CONFERENCEPUBLICATIONS

Al Hakeem, N & Salem, M2010 Novel Algorithm forEnhancing Database Access inInteractive Applications:Performance Evaluation, the 12thInternational Conference onInformation Integration andWebBased Applications & Services, Paris,France, November 8-10.

Balakrishnan, S 2010 PreventingBrand Burn During Times of Crisis:26/11–A Case of Taj Mahal Palaceand Tower Hotel, ReputationInstitute 14th Annual Conference, RioDe Janeiro, Brazil, May 19-21.

Biju, SM, Todd, C,Tchantchane, L,Yakoob, B 2010E-Learning Software For StudentsWith Autism, CISSE 2010Conference, Bridgeport University,USA, December 5.

Cogburn, DL,Zakaria, N &Pradnya, N 2010 Cyberpraxis:Exploring the Impact ofGeographic Region onParticipation Levels in Computer-Mediated Decision-MakingProcesses of Transnational CivilSociety, International StudiesAssociation Convention, NewOrleans, USA, February 17-20.

D’Souza, S,Mckechnie, DS, &Grant, J 2010 Coloring theWorkplace Green: Considering theShade Employees See, InternationalConference on Sustainability inBusiness, Kuala Lumpur, Malaysia,November 11-12.

Fortes, PC, Rodrigues, G &Tchantchane, A 2010Investigation of Academic andAthletic Motivation on AcademicPerformance Among UniversityStudents, International Conferenceon Economics Business andManagement, Manila, Philippines,December 4-5.

Fortes, PC, Tchantchane, A& Salem M 2010 DealingWithLarge Classes:A Real Challenge toEvery Teacher, InternationalConference on MathematicsEducation Research, Malacca,Malaysia, December 13-14.

Jayashree, P & Hussain, SJ 2010Tracking and Evaluating the Impactof Large Scale Change Initiatives:AProposed Approach based on theApplication of Balanced ScorecardFramework, Oxford Business andEconomics Conference (OBEC),OBEC Proceedings, OxfordUniversity, Oxford, UK, June 28-29.

Jooste, L 2010 Investigating theEthical Perceptions of Short-TermEarnings-Management at UOWD,1st Academy of InternationalBusiness-Middle East North Africa(AIB-MENA) Conference Proceedings:Manara: Reigniting Growth, Dubai,United Arab Emirates, December10-12.

Kannan, S, Menezes, G &Mckechnie, DS 2010 SocialNetworking Sites in the UAEEmerging Market: in Pursuit ofKnowledge About Users, 1stAcademy of International Business-Middle East North Africa (AIB-MENA)Conference Proceedings: Manara:Reigniting Growth, Dubai, UnitedArab Emirates, December 10-12.

Khalifa, M & Shen, KN 2010An Integrated Approach inDeveloping KnowledgeManagement Process Capabilities,International Conference onKnowledge Management andInformation Sharing (KMIS),Valencia, Spain, October 25-28.

Khalifa, M & Shen, KN 2010Developing ConfidenceWith M-

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Commerce Applications, the 7thIEEE International Conference on E-Business Engineering, Shanghai, China,November 10-12.

Khan, ZR 2010 E-Cheating in theUAE–A Critical Review of ExistingLiterature. 9th InternationalConference on E-Learning, E-Business,Enterprise Information Systems, and E-Government, USA, July 12-14.

Kratochvil, DJ 2010 A FocusedDiagnostic Approach to CurriculaReview, 1st Academy of InternationalBusiness-Middle East North Africa(AIB-MENA) Conference Proceedings:Manara: Reigniting Growth, Dubai,United Arab Emirates, December10-12.

Lokhandwala, I, Mukhtar, S,Varghese, V, Sharaf, S,Sindhav, M & Koshy, S 2010the Environmental Role Media CanPlay in the Gulf, 1st Academy ofInternational Business-Middle EastNorth Africa (AIB-MENA) ConferenceProceedings: Manara: ReignitingGrowth, Dubai, United Arab Emirates,December 10-12.

Moonesar, IA & Vel PJ 2010Perception on Prenatal CareManagement, 1st Academy ofInternational Business-Middle EastNorth Africa (AIB-MENA) ConferenceProceedings: Manara: ReignitingGrowth, Dubai, United Arab Emirates,December 10-12.

Musyrifah, M,Shafiz Affendi,MY, & Zulkhairi, MD 2010 AWomen’s Contribution to OpenSource Software Innovation:A SocialConstructivist Perspective.International Symposium onInformationTechnology, Kuala Lumpur,Malaysia, June 15-17.

Musyrifah, M,Shafiz Affendi,MY, & Zulkhairi, MD 2010Whereare the Female Developers?Exploring the Gender Issues inOpen Source Software InnovationProcess. Knowledge ManagementInternational Conference, KualaTerengganu, Malaysia, May 25-27.

Sarabdeen, J & Rodrigues, G2010 Barriers to Implementing aFully Functional E-Government, TheGlobal Business, Economics & FinanceResearch Conference, London, UK,July 14-17.

Saxena, RP 2010 An ExploratoryStudy on Relationship Retailing andCustomer Loyalty Programs,With

Special Reference to UAE, AmericanCanadian Conference For AcademicDisciplines: IJAS Conference, RyersonUniversity,Toronto, Canada, May 24-27.

Saxena, RP & Sharma, A 2010Economic Recession- A Boon OrBane ForWal-Mart, InternationalConference on Business Cases, Delhi,India, December 2-3.

Saxena, RP 2010 Role of CRM inBanking Industry:An ExploratoryStudy on Challenges andOpportunities, Fifth InternationalConference on Interdisciplinary SocialSciences, University of Cambridge,Cambridge UK,August 2-5.

Saxena, RP & Khandelwal, P 2010Behavioral and Attitudinal Analysisof Indian Industries Towards GreenMarketing:An Empirical Investigationof Durable, Non-Durable andService Industries, 5th Annual GreenEconomics Conference, MansfieldCollege, Oxford University, Oxford,UK, July 29-31.

Saxena, RP & Khandelwal, P 2010Can Green Marketing be used as aTool for Sustainable Growth?:AStudy Performed on Consumers inIndia-An Emerging Economy,International Conference onEnvironmental, Cultural, Economic andSocial Sustainability, University ofCuenca, Cuenca, Ecuador, January 5-7.

Shen, KN & Khalifa, M 2010ExplainingVirtual CommunityParticipation:Accounting for the ITArtifacts through Identification andIdentity Confirmation, The 18thEuropean Conference on InformationSystems, Pretoria, South Africa, June6-9.

Shen, KN & Khalifa, M 2010 AResearch Framework on SocialNetworking Sites Usage: CriticalReview &Theoretical Extension, The10th International IFIP Conference onE-Business, E-Services, and E-Society,Buenos Aires,Argentina, November3-5.

Shen, KN & Khalifa, M 2010SupportingVirtual Teams withCollectiveThought:ApplyingSemantic Networks to Computer-Mediated Discussions, TheInternational Conference on KnowledgeEngineering and KnowledgeManagement, Lisbon, Portugal,October 11-15.

Shirazi, A 2010 the Rights ofAdolescent Girls: SomeMeasurement Issues,HumanDevelopment and CapabilityAssociation Conference Human Rightsand Human Development,Amman,Jordan, September 21-23.

Shirazi, A 2010 ExploringInnovative ways to educatePakistan’s Children: CombiningZakat and A SchoolVoucherProgramme, International Symposiumon Poverty Alleviation Strategies:Experience and New Ideas, Istanbul,Turkey, October 13–15.

Sumit, M 2010 From Free Zonesto Clusters:The Policy Initiatives inthe ‘Dubai Model’, 2010 EurasiaBusiness and Economic Society (EBES)Conference, Istanbul,Turkey, May 26-28.

Sundarakani, B & Van Over,D 2010 Robust Decision Model ForFacility Location in A Global SupplyChain Network,Operations inEmerging Markets, POMS 2010,Vancouver Conference, Canada, May7-10.

Sundarakani, B,Tamimi, M &Vel, P 2010 Study of Cold ChainLogistics Implementation Strategies:Insights From UAE Industry,Operations in Emerging Markets,POMS 2010 Conference,Vancouver,Canada, May 7-10.

Thorpe, M, Jayashree, P &Hosie, P 2010 SubjectiveWell-Being and the MENA Region,Business and Economics SocietyInternational Conference, Programs andAbstracts 2010 Conference,Conference Proceedings,Athens,Greece, July 15-19.

Vel, P & Nasim, M 2010 RetailCost Optimization, Strategy andInformationTechnology, Academy ofWorld Business Marketing andManagement Development, Finland,July 12-15.

Watfa M,Al Ayyash, M, Nsouli,T2010 Reactive Localization inUnderwaterWireless SensorNetworks, IEEE InternationalConference on Computer and NetworkTechnology, pp 244-248, Bangkok,Thailand,April 23-25.

Zakaria, N & Cogburn, D,Espinoza, F, Louis, C & Levis,A 2010Examining the Impact of Culture onDistributed Decision-Making inTransnational Civil SocietyVirtual

Teams Using Content Analysis ofEmail and Survey Data, 6th AnnualInternational Mixed MethodsConferenceTheme: RealWorldApplications, Baltimore, MD, USA, July,7-11.

Zitouni,A,Damankesh, A,Barakati, F,Atari, M,Watfa M,Oroumchian, F 2010 Corpus-Based Arabic Stemming UsingN-Grams, The Sixth Asia InformationRetrieval Societies Conference, pp 280-289, National Taiwan University,Taipei,Taiwan, December 1-3.

PERIODICALS

Balakrishnan, MS 2010TeachingNotes: Promoseven SportsMarketing, pp 24-25, inBalakrishnan, MS, Payyazhi,J &Michael, I (eds) Actions andInsights: Business Cases from UAE,Emerald Group Publishing, UK.

Balakrishnan, MS 2010TeachingNotes: Pitching forWOMAD 2010,pp 33 in Balakrishnan, MS,Payyazhi, J & Michael, I (eds),Actions and Insights: Business Casesfrom UAE, Emerald Group Publishing,UK.

Balakrishnan, MS 2010WritingCases: the Difference FromA CaseStudy Research Methodology and ATeaching Case Study, EmeraldInsights, UK.

Hosie, PJ, Mathews-Xavier, O &Moonesar, IA (eds) 2010 ScholarResearch Newsletter, January 5(2),University ofWollongong in Dubai,Dubai, United Arabs Emirates.

Hosie, PJ & Moonesar, IA(eds) 2010 Scholar ResearchNewsletter, June 6(1), University ofWollongong in Dubai, Dubai, UnitedArabs Emirates.

Jaafar, K 2010 Estidama GreenVision for Gray Practices, pp 19-24,inThe Big Project, May, PrintwellPrinting Press, CPI.

Jaafar, K 2010 SustainableDevelopment in ConstructionIndustry: theWay Forward, pp 9 -10,in The Big Project,April, PrintwellPrinting Press, CPI.

Kadragic, A 2010 Commentary,Media in the UAE: the Abu DhabiPowerhouse, pp 247-252, in AsiaPacific Media Educator, 20.

UOWDPublications

www.uowdubai.ac.ae