SCHEDULE DESCRIPTIONS & SPEAKER BIOS

MARKETING & SALES

BUSINESS MANAGEMENT

CLIENTRETENTION

ROUND TABLEDISCUSSION

SOCIAL MEDIA

MINDBODYUNIVERSITY

4:00-7:00PM

5:00-6:00PM

6:00-9:00AM

7:00-8:00AM

SUNDAY, OCTOBER 11

EARLY CHECK-IN

EVENING WELLNESS CLASSWellness classes are optional.

Yoga for Traveling Bodies Once you’ve arrived, take the time to settle in. Cara Edwards will help erase the tension and tightness of travel with hip openers and a strong focus on the lower back, chest, neck and shoulders.

Cara Edwards, E-RYT 200, is Owner and Executive Director of My Yoga Connection in Gainesville, Fl.

You can find Cara leading workshops at festivals and conferences throughout the South Eastern states,

working with Athletes of Cirque Du Soleil, and doing yoga at her studio with her dogs.

MONDAY, OCTOBER 12

CHECK-IN

WELLNESS CLASSESWellness classes are optional.

Kaia Fit Brik Beach Workout

Nikki Warren, founder of Kaia FIT, kicks off the morning with an awesome beach workout, incorporating strength and cardio exercises to get your blood pumping, and ending with Kaia FIT Flow, a Pilates and Yoga mix to help open your mind and release your body.

Nikki Warren is the founder of Kaia FIT, a women’s fitness franchise that combines a holistic

approach to fitness with functional training to produce extraordinary results. With 20+ years

experience in the fitness and nutrition field, Nikki’s passion is coaching and helping people

find their happy, their ‘Thrive!’

AiReal Yoga on the Beach

Carmen Curtis’s morning AiReal Yoga practice uses a hammock as a yoga prop to assist you. It will deepen your stretches and guide you safely into inversions then support you into a floating Savasana. Used for all levels and styles, the hammock will help you find an even deeper bliss.

Carmen Curtis is the founder of AiReal Yoga™, the first and only form of aerial yoga certified

by the Yoga Alliance. She owns The Aerial Studio and Airealistic, a traveling aerial theater

company that designs aerial acts, performs and teaches aerial to performers of all kinds, from

Cirque Du Soleil to the LA Philharmonic.

Primal Pilates™ Challenge

Louise Johns leads a core-driven morning workout with playful animal movements, guided by the precision and fluidity of Pilates. Bring freedom to your joints and strength to your muscles.

Louise Johns has been in the fitness industry for over 20 years and a faculty member at

Balanced Body since 2007, educating teachers in the Pilates method and Balance Body Barre.

An expat from England, Louise is a certified personal trainer and instructor in weightlifting,

Spin®, kickboxing, Yoga Fit and Primal Pilates.

Boss Chick Dance Workout

Ladies only! Simone Sobers kick-starts your morning with a high-intensity hip hop, dance hall and reggaeton fusion workout. You’ll sweat to the hottest beats and sculpt your arms, legs, abs and glutes.

Simone Sobers is a classically-trained professional dancer and freelance model of 23

years. Originally from London, she grew up in Miami, studying ballet, jazz, hip-hop and

contemporary dance with additional training from Alvin Ailey and the Netherlands Dance

Theater. Simone is creator of The Boss Chick Dance Workout (Miami, NYC, Philly, London).

EXHIBIT HALL OPEN Join us for your morning coffee, grab a snack and explore the integrated technologies that add even more power and value to your MINDBODY system.

CONFERENCE KICKOFF WITH RICK STOLLMEYER, MINDBODY CEO & CO-FOUNDER

BREAKOUT SESSIONS

Marketing for Big Results on a Small Budget

Effective marketing requires both a strategic focus and a passion for pursuing it. But you don’t need to break the bank. Learn how to spread the word about your business on any budget with easy-to-implement marketing techniques that promote your business, generate new clients and keep them coming back.

Amanda Patterson is the Senior Director of Marketing for MINDBODY, overseeing all of the

company’s marketing initiatives, from brand development, creative design and online search

to client communications, tradeshow marketing and public relations. Amanda has over 14

years of B2B and B2C marketing experience across a variety of industries.

Keeping Your Location and Your Bank Account Full

As service providers, focusing on revenue doesn’t always come naturally— but your financial wellbeing is essential to the success of your business. In this session, you’ll explore simple strategies for building client commitment, retention and loyalty while dramatically increasing your bottom line.

Lara Rubin Alexiou is the owner of the award-winning Steamtown Hot Yoga and has taught

yoga, sharing her passion for the eastern healing arts, for 15 years. She has trained and certified

with Bikram, Jimmy Barkan, Zen Wellness and The Himalayan Institute in Yoga, Qigong and Ayurveda.

Navigating Growth: From Nurturing One Tree to Managing a Forest

Are you expanding your business to multiple locations or considering your own franchise? Hear the lessons learned and strategies developed by Bala Vinyasa Yoga as they transitioned from one family-run studio to three locations—and later merged with Green Monkey Yoga, another regional studio chain. A must-attend session for seasoned business owners considering large-scale expansion.

Angela Goodner is the manager of Naples and South Naples Studios with Green Monkey Yoga.

9:00–10:00AM

7:00–8:45AM

10:15–11:15AM

How to Articulate Your Vision and Bring It Down to the Ground

Leaders create a shared vision with their employees. Then they align the business around bringing that vision to life. In this session you’ll learn how to build a powerful vision for your business and rally your team behind it. This session expands on concepts introduced in the Conference Kickoff.

Luke Carlson is founder and CEO of Discover Strength and a practitioner, speaker and author

on the topics of evidence-based resistance exercise. Luke is an American College of Sports

Medicine Certified Exercise Physiologist (CEP), Cancer Exercise Trainer (CET), and received a

BS and MS in Kinesiology from the University of Minnesota.

BREAKOUT SESSIONS

The Secrets to a Healthy Business: Key Performance Indicators

Key performance indicators (KPIs) are the must-have metrics you need to truly measure the health of your business. This session will explore how to identify the KPIs that matter most to you, the MINDBODY reports that help you track them, and the methods for evaluating what these metrics mean.

Emily Nelson is a Consulting Senior Manager and presenter for MINDBODY University (MBU)

and is responsible for MBU’s online education program. She is also a certified Pilates instructor

with experience developing marketing and retention strategies for small fitness businesses.

Designing Smart Marketing Programs and Promotions

Want to design more fun and engaging promotions to attract new clients or increase visits from current clients? You’ll need a strategic approach to make it happen! In this presentation, you’ll learn how to analyze and plan out marketing programs that will maximize your benefits while avoiding common pitfalls and mistakes.

Dana Auriemma is a marketing consultant who has worked in marketing and sales for Fortune

500 companies. Pursuing her passion for fitness, Dana left the corporate world and opened

her own Pilates studio. After selling the studio, she now offers custom consulting and online

business courses for fitness studio owners and instructors worldwide.

Friendship in Business: Winning Formula or Disastrous Idea?

Do you think opening a business with, or employing, friends or family is a disastrous idea? The partners at FFS beg to differ! This session explores the positives and negatives of working with friends, and provides best-practice advice on how to successfully manage these important “business family” relationships.

11:30–12:30PM

Rory McInerney is owner and CEO of Fitter Faster Stronger Ltd., one of Ireland’s most

innovative fitness experiences. He is an experienced lecturer on a wide range of topics

that include nutrition, fitness, social media, marketing, client retention and more.

Selling Strategies: Be Assertive, Passionate—and Humble

Selling your services is essential to the health of your business. But there’s a fine line between selling your services effectively and being perceived as aggressive. In this session, discover the secrets to selling in ways that emphasize your clients’ wellbeing and convey your passion at the same time.

Stephanie Jennings is VP of Sales for MINDBODY, driving the company’s worldwide sales

operations and strategies. She is a licensed massage therapist, group fitness instructor,

personal trainer and a former manager of a full-service Aveda concepts salon. Stephanie’s

stellar sales instinct can help you keep your business growing and your clients coming back

for more.

CATERED LUNCHJoin us for a buffet lunch in the Ocean & Vine restaurant.

MID-DAY WELLNESS CLASSES

These 30-minute classes are optional. Caring for Yourself While Caring for Others

In this reflective session, Chris Shelton shares how your posture, voice and demeanor can be clues to what’s happening in your mind and body. Take care of yourself, so you can better serve your clients.

Chris Shelton, a certified Qigong practitioner, author and teacher, has been promoting the

powerful effects of Qigong since recovering from a devastating back injury and chronic pain.

Chris studies with traditional Chinese medicine masters and teaches self-healing techniques

to people ranging from professional athletes to paraplegics.

Ki-Hara Resistance Stretching

You’ll head to the beach for this session led by Carrie Collins. There’s a dual focus on strength and flexibility, with simple stretches to build range of motion and find relief from chronic pain.

Carrie Collins is the founder of Stretch Chi. As a classically trained pianist, she discovered

that Ki-Hara not only relieved tension from long hours of practicing, but also helped balance

and strengthen her body, mind and spirit. Carrie has trained world-class athletes, from

triathletes to professional baseball players, helping enhance performance and speed up recovery.

12:30–2:00PM

12:45-1:15PM

BREAKOUT SESSIONS

Social Media: A Crash Course

For small business owners, connecting with your audience online can be challenging, especially through social media. In this session, discover simple steps for going social that help you engage your current clients and find new ones. Come prepared to explore your own social presence with interactive exercises.

Victoria Popoff, the owner of Studio V Pilates & Fitness, started out like many fitness

instructors—with the dream of owning and operating her own studio. With 16 years of

teaching, training and managing under her belt, this self-taught social media maven knows

the ins and outs to succeeding in this competitive industry.

Understanding What Drives Customer Loyalty

Do you know how much a good customer is worth to your business? This session will reveal how easy it is to increase your business performance by over 20 percent without acquiring a single new client. You’ll discover how these same strategies can change the culture of your business for the better.

Annie Woo is the VP of Customer Service for MINDBODY, overseeing all customer service

initiatives. Annie monitors the latest customer service trends and research to maintain and

grow MINDBODY’s first-in-class service standards. Throughout her tenure, she’s helped

create the high levels of service our customers expect, driving loyalty to our brand worldwide.

Is Your Marketing Smarter Than a 5th Grader?

How are your math skills? If you don’t know the numbers of your business, you really don’t know your business—and you’re severely limiting your growth. This session provides simple and actionable insights for exponential growth by better understanding the numbers that reveal the financial impact that each client has on your business.

Chad Celi is the founder of Reset Strategies and co-author of the Amazon bestseller,

Successonomics, alongside Steve Forbes. His firm helps businesses grow without spending

more on traditional advertising. Chad and his firm have been featured on/in NBC’s Today

Show, CBS, ABC, Forbes Magazine and The Wall Street Journal.

2:00–3:00PM

Round Table Discussions

Join fellow conference attendees to explore solutions to common challenges. Small groups will be joined by a moderator in this intimate session, designed to help you dive deep into specific issues. Choose the topic that is of most interest to you:

• Business Management

• Client Retention

• General Marketing

• HR

• Leadership

• PR

• Programs & Promotions

• Sales

• SEO

• Social Media

• Staff Management

BREAKOUT SESSIONS

Client Retention: Age Old Problem, Brand New Solutions

Gaining and retaining clients is crucial for any business – and it’s a business challenge as old as our industry, which is why some ideas and strategies are starting to show their age. Come for a completely new perspective on client acquisition and retention, and fresh approaches to building your bottom line.

Tara Sampson is the General Manager of VIDA Fitness & Aura Spa and has spent most of her

career in the fitness industry. She holds a Master’s Degree in Health and Human Performance

from the University of Florida and previously worked as the Sales Manager at Gainesville

Health & Fitness.

Using Client Feedback to Drive Results

MINDBODY uses input from clients like you to decide what to work on. In this

3:15–4:15PM

session, we’ll talk about how you can do the same with your business. We’ll show you how we conduct research, how your feedback makes a difference—and how you can adapt our processes for your needs.

Susan Rice is the Director of User Experience (UX) for MINDBODY and has over 15 years

of hands-on experience in UX design and strategy. Susan leads all UX research efforts at

MINDBODY, exploring how our clients and consumers experience our products to identify

opportunities that inform ongoing improvements.

How to Be a Great Instructor and a Great Business Owner

Your expertise in your field is top-notch, but what about your business know-how? Accountant and yoga studio owner Amy Vetter will share insights and lessons learned on creating and maintaining a strong foundation for your business. This session is ideally suited for new business owners and complements the earlier Key Performance Indicators session.

Amy Vetter, CPA, E-RYT 200 is the owner of DRISHTIQ Yoga and the Global VP of Education

& Head of Accounting for Xero accounting software. Amy has been a yoga instructor for seven

years and is an experienced entrepreneur, having owned multiple yoga studios, as well as her

own accounting practice.

Round Table Discussions

Join fellow conference attendees to explore solutions to common challenges. Small groups will be joined by a moderator in this intimate session, designed to help you dive deep into specific issues. Choose the topic that is of most interest to you:

• Business Management

• Client Retention

• General Marketing

• HR

• Leadership

• PR

• Programs & Promotions

• Sales

• SEO

• Social Media

• Staff Management

NETWORKING IN THE EXHIBIT HALL

BREAKTake a break to enjoy the beautiful Santa Monica views or grab a bite to eat, but don’t go too far. The BOLD Awards are at 6:30PM followed by the BOLD Bash at 7:00PM. You won’t want to miss either!

BOLD AWARDS CEREMONYClose out the first day of the conference in style. We’ll be celebrating the MINDBODY clients who have reached amazing milestones this year—the biggest year-over-year growth, the most online sales and more—exemplifying what it means to be BOLD in business.

BOLD BASHUnwind with incredible music, food, drinks and dancing, all against an incomparable view of the illuminated Santa Monica Pier.

TUESDAY, OCTOBER 13

WELLNESS CLASSES Wellness classes are optional.

Zumba® on the Beach with Margarita

Start the day with a beach dance party disguised as a workout class, led by Margarita Bahamon. You’ll move and groove to some high-energy Latin beats, and come away feeling energized and ready to take on the day.

Margarita Bahamon joins us from Colombia where she owns STUDIO SOUND, the first

independent studio dedicated to Zumba® Fitness in Colombia. Margarita regularly teaches

at STUDIO SOUND and various locations between Colombia and the US. She is also the first

Zumba® Community Council Representative for Latin America.

7:00–8:00AM

6:30–7:00PM

7:00–10:00PM

4:30–5:30PM

5:30–6:30PM

Real Results Cross Training

Branden Collinsworth will start your day on the beach with a little cardio, a little strength training, and a little core work. No matter your age or body type, you’ll find a challenging and rewarding workout that builds athleticism.

Branden Collinsworth is Vice President of Real Results Fitness and is one of the first trainers

to be signed to Nike. He is also founder and Vice President of The Jump For Joy Foundation,

a 501(c)(3) nonprofit that brings awareness and education about the dangers of childhood

obesity through fun-filled fitness camps, activities and celebrity guests.

LU:MINES MIND, LU:MINES BODY

Start your day with a strong focus on symmetry and balance by Gillian Wagner. Take some time to re-establish the relationship between your posture and your sense of self, and find a harmonious state.

Gillian Wagner joins us from Germany where she owns Barefeet Training. Originally from

Sydney, Australia, Gillian has been a certified yoga and fitness trainer for 25 years. She is a

Nike Elite Athlete and Body Pump Master Trainer, and has trained with Shankara Darby and

Sri K. Pattabi Jois, a master of Ashtanga yoga.

Nia Technique

Debbie Rosas, founder of the Nia Technique, starts your morning with a dynamic, eastern-western fusion of martial art, dance art and healing art moves. It’s a little music, a little movement and a little magic.

Debbie Rosas is co-creator and founder of Nia, a movement art practice in 51 countries. She is

credited with shaping the mind-body fitness category as a leading fitness innovator, teacher,

author, choreographer, performer, healer and artist. She has created Nia programs at The

Naturopathic School of Medicine, Shriners Hospital and Oregon Health and Sciences University.

EXHIBIT HALL OPEN

KEYNOTE PRESENTATIONStay tuned for details!

BREAKOUT SESSIONS

7:00–8:45AM

9:00–10:00AM

10:15–11:15AM

Creating a Prominent and Powerful Presence Across Social Media

It all comes down to your message: staying on point and getting it out there. Gain traction with your brand with this powerful session, which has changed the social media approach for some of the nation’s leading salons. Relevant to businesses across all industries.

Khiem Hoang is co-founder and Business Manager of Umbrella Salon, where he employs his

extensive business experience in California’s commercial and residential banking sector. Now

he combines his unique perspective on consumer demographics and integrated marketing

with a creative side which extends beyond the salon into photography and website design.

A Window Into the Consumer’s Mind

No matter your industry, it’s critical that your business model reflects the customer’s emotional needs. This session reveals how to entice customers into your business and get them to purchase products or services. You’ll learn why consumers buy within a specific environment, and how to design a space that caters to their emotional needs.

Dr. Leon Alexander is the President of Eurisko Design, a comprehensive design, consulting

and distribution source serving the salon and spa industry. He has a PhD in Behavioral

Psychology and has designed and presented a wide range of educational courses for the

beauty industry, including The Ultimate Consumer Experience, How Customers Think, and

Environmental Psychology.

Incorporating Wearables Into Your Fitness Business

Today’s wearable technologies are creating a connected health movement ripe with opportunity. In this session, learn how to build programs around the latest devices, creating a richer customer experience, deeper connection and better results. You’ll leave with tips on how to add value to your current services and boost revenue.

Russell Cree began his fitness career working with elite cyclists and triathletes, including

world champions and Olympians. He has built and sold two businesses over the past decade,

and now works with health care groups to help modernize their businesses, leveraging

technology to promote baseline health.

How Integrated Partners Can Add Power to Your MINDBODY System

Join our tech partner sponsors to learn how their products, synced seamlessly with your MINDBODY site, can add immeasurable value to your marketing and management efforts.

BREAKOUT SESSIONS

Holiday Marketing: Maximizing Gift Card Sales

The go-to gift for last-minute shoppers everywhere, gift cards are a simple way to increase your seasonal revenue–and they’re easy to offer through MINDBODY! We’ll show you just how much gift cards can boost your revenue this holiday season, then walk through steps for setup, sales and marketing.

Emily Nelson is a Consulting Senior Manager and presenter for MINDBODY University (MBU)

and is responsible for MBU’s online education program. She is also a certified Pilates instructor

with experience developing marketing and retention strategies for small fitness businesses.

Simple Ways to Establish Community Around Your Business

Make your business a place everyone wants to be a part of, in seven simple steps. Learn how a stronger community around your business can make you a household name locally, all while building your client base, increasing revenue, supporting your local economy, cutting expenses and creating strategic business relationships.

Cara Edwards, E-RYT 200, is Owner and Executive Director of My Yoga Connection in

Gainesville, Fl. You can find Cara leading workshops at festivals and conferences throughout

the South Eastern states, working with Athletes of Cirque Du Soleil, and doing yoga at her

studio with her dogs.

Build Your Team to Build Your Brand

The MINDBODY team is built around a common vision, culture and goal. This session will help you do the same. Learn how to build a dynamic and loyal team that will champion your brand in every interaction with your customers. We’ll cover hiring, training, staff management and more.

Morgen Monie, MBA, SPHR, is a Business Partner with MINDBODY’s People & Culture

team. She has over 10 years of experience in the human relations field, working for global

companies like Target and Gap, Inc. She is a certified Spin® instructor and holds a Gold

Standard HR certification as a Senior Professional of Human Resources.

11:30–12:30PM

How to Know Your Clients Better

How well do you really know your customers? What brought them to you? What motivates them? In this session, you’ll learn how to train your staff to recognize client types—and use that information to create superb experiences. This session expands on concepts introduced in Monday’s Selling Strategies session.

Nicole DiTommaso is the owner of Reverse Vanity Spa which specializes in today’s latest

skincare technology, prestigious skincare brands and luxury cosmetics. She has over 12

years of experience in the beauty industry and continues to shares her passion for aesthetic

wellness through motivational training and business consulting.

CATERED LUNCHJoin us for a buffet lunch in the Ocean & Vine restaurant.

MID-DAY WELLNESS CLASSESThese 30-minute classes are optional.

Giving Back: Finding a Charitable Passion for Your Business

Tyron Woodley is a business owner, full-time UFC fighter, husband, father of four – and a mentor to inner-city youth. Hear his tips for finding the time and resources for giving back.

Tyron Woodley is co-founder and owner of ATT Evolution in St. Louis, Missouri, a mixed

martial arts, family fitness center. He is a twelve-time MMA champion and is currently one

of the top contenders for the World Welterweight UFC title.

Qigong Flow on the Beach

Bring up your energy and bring down your stress in this session by Parisa Shelton. Qigong blends movement and guided meditation/visualization for a class focused on uniting mind, body and spirit.

Parisa Shelton is a certified Qigong and Pilates instructor dedicated to helping others

regain balance in their bodies and their lives. The gentle movements of Qigong and Pilates

transformed Parisa from an awkward overweight teenager into a strong, flexible spirit.

12:30–2:00PM

12:45–1:15PM

CLIENT PANEL DISCUSSION: BEST BUSINESS PRACTICES FOR SUCCESS

Fellow MINDBODY clients share their paths to successfully overcoming the challenges of running a growing business. Questions from attendees will be gathered prior to the conference to ensure the most relevant and lively discussions. Ask them questions, hear their stories, and catch a glimpse into their personal experiences.

BREAKOUT SESSIONS

Understand the Numbers Driving Your Business

The longevity of your business depends on your ability to quantify how it’s doing. Every dollar coming in and going out should tell a story – about your marketing, attendance, retention levels and more. This session will review how best to budget your revenue and expenses to keep your business thriving.

Marina de la Torre is Senior Director of Client Education for MINDBODY. She has held

marketing, product management and business planning roles at companies like General Mills,

Warner Bros. and Citigroup. A board-certified holistic health practitioner, Marina holds an

MBA from the Kellogg School of Management.

Forget the Point of Difference – Just Do the Basics Right

Are you struggling to articulate your unique selling proposition and make your business stand out? This session brings it all back to the basics, emphasizing the importance of focusing your time and energy on perfecting your customer service for better customer satisfaction—and more business in the future.

Raphael Bender joins us from Australia where he is owner of Breathe Wellbeing, integrating

manual therapy with exercise rehabilitation. He has over 10 years of teaching experience and

over 10,000 client hours training Pilates instructors, physiotherapists, exercise physiologists,

massage therapists, osteopaths and fitness trainers in Australia and North America.

Effective Targeted Marketing That Costs You Nothing

Effective marketing can be absolutely free. In this session, we’ll cover the strategies tech companies use to emerge on the world stage seemingly overnight, the rules that govern consumer behavior, and effective branding techniques that will help you create your own successful (and free) marketing campaign.

Greg Ux, ATC, CSCS, is founder and CEO of Deluxe Life, where he incorporates elements of

yoga and Pilates into traditional strength training to help his clients lead happier and healthier

lives in and out of the gym.

2:00–3:00PM

3:15–4:15PM

Round Table Discussions

Join fellow conference attendees to explore solutions to common challenges. Small groups will be joined by a moderator in this intimate session, designed to help you dive deep into specific issues. Choose the topic that is of most interest to you:

• Business Management

• Client Retention

• General Marketing

• HR

• Leadership

• PR

• Programs & Promotions

• Sales

• SEO

• Social Media

• Staff Management

MINDBODY INSIGHTS: WHAT’S NEXT?Learn the latest product and feature news from MINDBODY’s Chief Product Officer and Co-Creator, Chet Brandenburg. Immediately following, Co-founders Rick Stollmeyer and Bob Murphy join Chet to take questions from the audience in a lively Q&A session.

CLOSING REMARKS & RAFFLECEO & Co-founder Rick Stollmeyer wraps up with some thoughts on how to take your BOLD vision into the future. Stick around to get inspired—and maybe win a prize, too.

BOLDMINDBODYCONFERENCE.COM2015

5:30–6:00PM

4:30–5:30PM