SCA’s online approach Showing the world how SCA creates essentials for everyday life

SCA at a glance

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Net sales of SEK 91bn*

37,000 employees

Sales in more than 100 countries

#1 or #2 positions in close to 80 countries

Europe’s largest private forest owner and second-largest sawmill company

Many of world’s most prestigious sustainability awards

* 2011 sales adjusted for closed transactions

Overview of SCA’s online presence

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SCA-branded sites (20+)

Brand-sites (100+)

www.sca.com

Social media

• Runs on EpiServer-CMS

• About 90 000 visits per

month

• About 10 000 pages (incl.

SCA-branded sites)

• One editor and two

supporting

The history of sca.com

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1996 2000 - 2006 2007 2008 - 2010

Rank in KWD Webranking Last 10 years

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Things we do…

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Meetings every Wednesday to go through

ongoing web projects

Update content from the annual report

directly after publishing the report

Work with the KWD Webranking protocol

as a checklist

Arrange webinars

Stick to our governing documents and guidelines

Key success factors

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1. Website considered an important communications

channel

2. All internal stakeholders are involved in the process

3. Online communications manager evangelist

4. Close co-operation with business representatives

5. Routines for re-occuring events

Focus going forward Unify and connect

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On sca.com Global approach

Through our brands

Unify and connect online Using header/top bar to connect

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Social media matrix

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SCA.com to strengthen message New design launch February 2013

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SCA.com to strengthen message Responsive design

Things to come…

Translations for push out of common content

Specific stakeholder statistics

Further stakeholder engagement

Quality assurance

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