saudi arabia personal grooming market 2026

MARKET INTELLIGENCE . CONSULTING

www.techsciresearch.com

2016 – 2026

SAUDI ARABIA PERSONAL GROOMING

MARKET

FORECAST & OPPORTUNITIES

2

Scope of ReportProduct of Interest (POI): Personal Grooming

Review Period

2016 – 2019

Base Year

2020

Estimated Year

2021

Forecast Period

2022 – 2026

Year Range

Personal grooming refers to an art which helps individuals to clean and maintain theirbody parts. Human beings need to wash, clean their body parts to look good and forpersonal hygiene as well. Personal grooming helps in enhancing an individual’s selfesteem and also goes a long way in developing an attractive personality.

Market Segmentation

PRODUCT TYPE

• Hair Dryers

• Hair Straighteners

• Hair Curlers

• Trimmers & Shavers

REGION

• Western Region

• Central Region

• Eastern Region

• Rest of Saudi Arabia

• Multi-branded Electronic Stores

• Exclusive Brand Stores

Supermarkets/Hypermarkets

• Online Retail

• Institutional Sales

DISTRIBUTION CHANNEL

• Individual Customer

• Institutional Customer

END USER

3

Table of Contents

S. No. Contents

1. Female Grooming: An Introduction & Classification

2. Research Methodology

3. Executive Summary

4. Voice of Customer- Female

5. Saudi Arabia Female Grooming Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value & Volume

5.2. Market Share & Forecast

5.2.1. By Product Type (Hair Dryers, Hair Straighteners, Hair Curlers and Trimmers & Shavers)

5.2.2. By End User (Individual Customer and Institutional Customer)

5.2.3. By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)

5.2.4. By Region (Western Region, Eastern Region, Central Region and Rest of Saudi Arabia)

5.2.5. By Company (2020)

5.3. Market Attractiveness Index (By Product Type; End User; Distribution Channel and Region)

6. Saudi Arabia Hair Dryers Market Outlook




6.2.1. By Product Type (Corded Vs Cordless)


4

Table of Contents

S. No. Contents

6.3. Pricing Analysis

7. Saudi Arabia Hair Straighteners Market Outlook




7.2.1. By Product Type (Ceramic, Titanium and Tourmaline)



8. Saudi Arabia Hair Curlers Market Outlook




8.2.1. By Product Type (Curlers Vs Crimpers)



9. Saudi Arabia Hair Trimmers & Shavers Market Outlook






5

Table of Contents

S. No. Contents

10. COVID-19 Impact on Saudi Arabia Personal Grooming Market

11. Import & Export Analysis

12. Market Dynamics

12.1. Drivers

12.2. Challenges

13. Market Trends & Development

14. Policy & Regulatory Landscape

15. Saudi Arabia Economic Profile

16. Competitive Landscape

16.1. Competition Outlook

16.2. Company Profiles

16.2.1. Company Details

16.2.2. Products & Services

16.2.3. Financials (As Reported)

16.2.4. Key Market Focus & Geographical Presence

16.2.5. Recent Developments

16.2.6. Key Management Personnel

17. Strategic Recommendations

18. About Us & Disclaimer

RESEARCH METHODOLOGY

7

Research Methodology

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in the Saudi Arabia personal grooming market, overall

market size and segmental market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about the Saudi Arabia personal

grooming market.

Data Collection

Data Filter& Analysis

Research &Intelligence

ActionableInsights

BusinessSolution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research

8


Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of Saudi Arabia personal grooming market. The team has

analyzed the outlook of various segments of this market, while considering the major influencing factors such as rising personal care products and

increasing application of personal grooming. The study includes market forecasting, which would enable our clients to take better decisions while

planning their strategy to achieve sustainability in Saudi Arabia personal grooming market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value & Volume : Market size, in terms of value & volume, for the year 2020 was calculated based on information collected

through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as personal grooming

companies, suppliers, channel partners, end User, industry experts, and other industry participants.

• The team interviewed more than 40 – 50 personal grooming companies, suppliers, 180 – 200 end user, 15 – 20 industry experts and other value

& volume chain stakeholders in the Saudi Arabia personal grooming market to obtain the overall market size from 2016 to 2020, which was

validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size

data during 2016-2020.

9


• Respondents were asked about the current and future market growth rates, market shares by product type, by end user, by distribution

channel, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue

shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various

segments were further triangulated from other stakeholders.

Methodology Followed for Calculation of Market Shares:

• Market shares product type, by end user, by distribution channel, by region and by company were calculated based on the responses

received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue

generated from various segments of personal grooming market. The final shares were calculated by taking the geometric mean of the

responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in

SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Saudi Arabia

personal grooming market, TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis

10


TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research

also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It

should be noted that the figures compiled are only for the organized market including market share data.

Partial List of Companies Interviewed Key Secondary Sources

▪ Philips KSA

▪ Panasonic Middle East

▪ Procter & Gamble SA (Pty) Ltd

▪ GEEPAS KSA

▪ Conair

▪ Dyson Saudi Arabia

▪ Wahl Clipper

▪ Ali Zaid Al Quraishi & Brothers Company Ltd.

(Remington)

▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge

Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ Statista

▪ News Dailies

▪ Credible Paid Databases

11

Industry Brief

According to TechSci report on, “Saudi Arabia Personal Grooming Market By Product Type (By Female {Hair Dryers, Hair Straighteners, Hair Curlers and

Trimmers & Shavers}, By Males {Shavers and Trimmers}) By End User (Individual Customer and Institutional Customer) By Distribution Channel (Multi-branded

Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail, and Institutional Sales) By Region, Competition Forecast &

Opportunities, 2026”, Saudi Arabia personal grooming market has shown promising growth in historical years until 2019 and is expected to continue its growth in

upcoming forecast years 2021 to 2026. Saudi Arabia personal grooming market owes its growth to the factors like rising disposable income among the beauty

conscious consumers, along with the rising trend of fulfilling every evolving beauty standard. Moreover, male consumers are more inclined to visit a barber shop

or a hair care personal grooming center for their needs of haircut, shaving and trimming facial hair, while they follow their religious and personal beliefs

regarding facial hair is supporting the anticipated growth of the Saudi Arabia personal grooming market in the upcoming five years. Along with the rise in the

demand of hair care electronics there is also a surge in the demand of herbal and halal products in the innovative and eco-friendly packaging designs is

supporting the growth of Saudi Arabia personal grooming market in the upcoming five years.

Personal grooming involves the skills that assists an individual in cleaning and maintaining their bodies. The process enhances the outer appearance as well as

the personal hygiene of an individual. Personal grooming and selfcare boosts self-confidence, self-esteem, while enhances an individual’s personality. Saudi

Arabia market has various personal grooming products based on they consumer preference and depending on the gender of the customer. It includes the

beauty and fragrance products along with hair care products, and medicinal cosmetics.

The recent outbreak of COVID-19 worldwide had affected the Saudi Arabia economy, although the Saudi Arabia personal grooming market has overcome the

setback by provision of personal grooming products on online sales and personal grooming services at home.

Saudi Arabia personal grooming market is segmented on the basis of product type, end user, distribution channels, competitional landscape and regional

analysis. Based on product type, the market is categorized into the products specific for female and male consumers. For female consumers, the market holds

shares in hair dryers, hair straighteners, hair curlers and trimmers & shavers. Whereas for male consumers the market holds shares in shavers and trimmers

majorly. Hair dryers is anticipated to hold the largest market share owing to the aggressive marketing strategies by the top players that highly influencing the

young adult population of the country. Trimmers & shavers among the female consumers is also anticipated to grow at a fast rate owing to the rapid increase in

the young adult female population. Moreover, the products also play major role in the female hygiene thereby anticipated for a significant share in the market in

upcoming five years.

Moreover, following the expenses of male consumers trimmers are anticipated for the larger market share owing to the demand of trendy styling looks while

maintain the religious beliefs about the facial hair on men in the country. Also, the increasing advertisement and growing sales volume of trimmers are

anticipated to drive the market growth in the forecast period, 2022-2026.

Some of the top players in the Saudi Arabia personal grooming market are, Philips KSA, Panasonic Middle East, Procter & Gamble SA (Pty) Ltd, GEEPAS KSA,

Conair, Dyson Saudi Arabia, Wahl Clipper, Ali Zaid Al Quraishi & Brothers Company Ltd. (Remington), among others. The companies are involving themselves

into research and development for the methods of better quality, to provide better products.

“Jeddah and Riyadh are major cities that supports the largest number of young adult population, the cities have the maximum consumption of the personal

grooming products. Prices of the products and their convenience of obtainability drives the market growth. The harsh climate in the country, poor water quality,

and increased concern for the personal care routine and personal wellbeing is supporting the market growth for Saudi Arabia personal grooming products and

services. New players are advised to invest in the technologically advanced products to assert their presence in the market,” said Mr. Karan Chechi, Research

Director with TechSci Research, a research based global management consulting firm.

12

Sample Data - Snapshot

5.00 6.007.00 8.00

9.00 10.0011.00 12.00

13.00 14.0015.00

10.00 20.0030.00 40.00

50.00 60.0070.00 80.00

90.00 100.00110.00

2016 2020 2021E 2026F

By Value (USD Million)

By Volume (Million Units)

CAGR By Value & Volume

XX%CAGR By Value & Volume

YY%

Saudi Arabia Personal Grooming Market Size, By Value (USD Million) & Volume (Million Units), 2016–2026F

Saudi Arabia Personal Grooming Market Share, By Product Type, By Value & By Volume, 2016–2026F

25%25%25%25%25%25%25%25%25%25%25%

30%30%30%30%30%30%30%30%30%30%30%

20%20%20%20%20%20%20%20%20%20%20%

25%25%25%25%25%25%25%25%25%25%25%

2016

2018

2020

2022F

2024F

2026F

Hair Dryers Hair Straighteners Hair Curlers Trimmers & Shavers

Saudi Arabia Hair Dryers Market Share, By Distribution Channel, By Value & By Volume, 2016–2026F

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

2016

2018

2020

2022F

2024F

2026F

Multi-branded Electronic Stores Exclusive Brand Stores Supermarkets/Hypermarkets

13

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Report Name: SAUDI ARABIA PERSONAL GROOMING MARKET

FORECAST & OPPORTUNITIES2016 – 2026

https://www.techsciresearch.com/report/saudi-arabia-personal-grooming-market/7377.html

About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and Saudi Arabia. TechSci Research provides market research reports

in number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports.

The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’

model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich

evaluation of the opportunities available in the market.

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considersreliable and firsthand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors oromissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / User of this report.The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market sizeand are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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