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SASKIA KOCH: PR MANAGER

TEAMPLAYER. INTERCULTURAL. STRATEGIC. DIGITAL. CREATIVE.

in+49 179 1054511 hello@saskiakoch.com

CONTINUING EDUCATION

Corporate Communications Manager • Best-practice-advice from trainers with industry experience• Case studies: analyzing market, competitiors, and target audience;

strategy development; operative implementation of communicati-on strategy; content- and social media mnagement; evaluation and SEO; issue- and crisis management

MODULES:PR Social Media: Analysis, Strategy, ConceptPR Social Media: Networks & ToolsPR Social Media: Online texting, Crisis-PR, and Media LawPR Methods of modern Corporate CommunicationsMedia Tools, Social Monitoring & SEOPR Social Media: Final Project

PROJECTS:Dicke Food Makes Fun GmbH:

• Communication concept for B2B company in luxury food Industry BIXA Inc. Studio:

• Communication strategy for an influencer-campaign on social media for the fictional computer animation studio „BIXA Inc. Studios“ with editorial calen-dar

Adventure Antremisquelle: • Indexing of f ictional word „Antremisquelle“ on Google• Activities: wordpress-blogs and social media channels maintenance

by strategic content placementGWA Hygenie GmbH:

• Counsel and support the B2B health care company with their goal to develop a mission statement

01/2018 - 12/2018 SabbaticalProfessional reorientation, travel, and freelance work

TOOLS

Software

WordPowerPoint

ExcelAccess

InDesignPhotoshop

Premiere ProAfter Effects

HTML & CSSJavaScript

SEOWordPress

Practice

Concept DesignPublic Speaking

Crisis-PRBudgeting

04/2019 - 10/2019WBS Training AG

LüneburgLower Saxony

LANGUAGES

GermanEnglishFrench

08/2016 - 05/2017 and 09/2014 - 05/2015

Southern Utah University Cedar City, UT

07/2017 - 12/2017NC State University

Raleigh, NC

WORK EXPERIENCE

05/2017 - 07/2017The T-Shirt Shop

38 N Main St Moab, UT

08/2016 - 05/2017Writing Center

Southern Utah University Cedar City, UT

08/2011 - 04/2012 National Executive Committee Member• National representation of 800 MARKET TEAM e.V. members• Counseled eight offices• Responsibilities: IT, public relations, and corporate communi-

cations

INTERESTS

• Gaming• Rhetoric

• Philosophy • Augmented &

Virtual Reality• Photography

• Machine Learning

Graduate Teaching Assistant (Scholarship)• Preparing for teaching „Introduction to Writing“ in 2nd sem.• Workshops: knowledge transfer, communication strategies,

research methods, rhetoric, and professional Writing

Sales Worker• Communication in English and German with customers to de-

velop their desired design• Handling finances and helping with inventory and store mainte-

nance

English Tutor at the Writing Center• Counsel and support of 500 students during their writing process• Analyzing academic, fiction, and non-fiction texts in English

for: structure, arguments & reasoning, content, formatting • Knowledge transfer concerning writing and research strate-

gies

Member in Communications Committee• Event coordination• Campaign creation, marketing activities, social media• Marketing for facebook & instagram

MARKET TEAM e.V. German Student Initiative

Speech is silver, but silence is

golden. Successful

communication:

SKILLS

Strategic(Pro)active

ForesightfulCreative

09/2014 - 06/2015University of Washington

Seattle, WA

08/2017 - 12/2017NC State University

Raleigh, NC

EDUCATION

08/2013 - 04/2017Southern Utah University

Cedar City, UT

10/2009 - 03/2013Martin-Luther-Universität

Halle-WittenbergHalle (Saale), Saxony

08/2008 - 03/2010 B.S. Information Science w/out.D.• Foundation knowledge of objective orientated programming• Digital business processes (ERP)

PUBLIC SPEAKING

M.A. English w/out.D.GPA: 3,3 | NC: 1,7Finished Lectures:

• „Theory and Research Composition“• “Science Writing for Media”• „Variety in Language“

B.A. EnglishGPA: 3,26 | NC: 1,8

• Focus on literary studies and academic writing• Acquired skills: research, analysis, critical thinking, • identifying and understanding global context

National Student Exchange Program• Student transfer for the academic year 2015/2016

B.A. Business Administration w/out.D. • Founding of MARKET TEAM e.V. Halle (Saale) office

Leuphana Universität Lüneburg, Lower Saxony

08/2005 - 04/2008 General Higher Education Entrance Qualification• AbiturBerufsbildende Schulen I

Uelzen, Lower Saxony

• Southwest Popular/ American Culture

Association Conference (2014, 2017)

• National Undergraduate Literature Conference

(2017)• Festival of Excellence

(2015)• Personalmarketing-

SPECIAL

Train-the-Trainer by VDSI e.V.

Workshop in the trainer academy from the

student organization "bon-ding e.V."

First Club ChairMARKET TEAM e.V.

in Halle (Saale)• October/2010 –

June/2011• Club Office Founding

Member in October 2010

• Present: Active Office

PORTFOLIO

03 - Adventure AntremisquelleScreenshot: Persona slide in the pitch. Development of wordpress-blog „Ad-venture Antremisquelle“ and connected social media platforms. To index the fictional word “Antremisquelle” on Google, we used SEO, i.e. keyword place-ment in blog posts, linkseeding, and social media links.

01 - DICKE FOOD MAKES FUN GmbHScreenshot: Presentation of communications strategy (in German) for the B2B company named „DICKE FOOD MAKES FUN GmbH“. The campaign is planned to run over the course of a year.

02 - SafetyPal & FriendsScreenshot: Presentation slide with time bar projection of the“#TogetherIsBetter” campaign for the webcomic “SafetyPal & Friends”Activities:

• Analysis of market and competition• Editorial calendar• Press release• Cross-content channel strategies for social media platforms• Trend monitoring

PORTFOLIO

06 - Articles for the Southern Utah University News JournalI wrote three stories for the News Journal at SUU. For a class, we were requi-red to publish three stories within a semester. Read the articles here:1. „Involved with arts“2. „San Blas“3. „Campus safety to be audited“

04 - Wordpress Blog for M.A. Class: Science Writing in MediaScreenshot of Website (Link on picture). To practice how to use social me-dia and write for digital business / media, I created a wordpress blog. As the result of the project, I accomplished:

• Design and development of wordpress blog• Analysis and research for future topics / editorial calendar• Monitoring of science news

05 - Content Creator for TheOdysseyFrom 04/2016 to 08/2016 I wrote for the online magazine six articles of vari-ous topics (Link on picture).