samuel wells design portfolio
DESCRIPTION
A collection of work samples including communication design, interior decorating, writing samples, sketches and fashion design.TRANSCRIPT
1PORTFOLIo
W E L L SS a m u e l
CONTENTS
About Me p. 3e
Communication DesignP. 4-15
Interior DecoratingP. 16-17
Writing SamplesP. 18-23
AD CAMPAIGNP. 31-40
Parsons PRocessP. 24-31
3
ABOUT MEAesthetic:
Minimalist Design | Maximalist Impact
Admirations: Hedi Slimane | Alexander Wang | Olivier Rousteing
James Dean | Andy Warhol Charles and Ray Eames
Muses: Juxtaposition of Maximalism and Minimalism
Mid-Century Modern | Art Deco | Baroque Hollywood Regency | Surrealism
Career Aspiration: To make the world a more beautiful place through
innovative and functional design
“Simplicity is the ultimate form of sophistication” - Leonardo da Vinci
Business Card &
Letterhead Design
Client: edit.
Concept: Create a mock business card and letterhead that reflects the edit.’s minimalsit approach to design and embraces the company slogan: own less, live more.
Execution: Utilize a visual motif of light sources to convey innovative thinking through design; Sharp accent color provides visual contrast and stimulation; gradients and lightbulbs reiterate the design motif; fonts and blank space em-body minimalist aesthetic.
5
7
Social Media PR Campaign
Client: Abersons
Concept: Create a suite of social media assets for use as a mock promotional campaign for luxury apparel and accessories boutique Abersons.
Execution: Utilize my intepretation of the organization’s stylistic vision - luxury through modernity -in order to create promotional content suited for a Facebook cover page, Facebook post, Instagram post, and Twitter cover page publicizing an exclusive store preview of Reed Krakoff ’s S/S 15 collection.
Newsletter Design
Client: Neiman Marcus
Concept: Create a mock News-letter including four stories for a Fortune 500 company.
Execution: Design is characterized by a majority of black and white juxtaposed with blush accents; intended to add visual contrast and reflect the characteristic elegance and sophistication of the Neiman Marcus brand. Content was selected in order to provide diversity in layout design as well as provide interest to the Neiman Marcus consumer and faculty.
9
11
13
Direct Mailer
Client: OU Recruitment Services
Concept: Create a series of direct mailers targeted at recruiting high school seniors interested in a design discipline or creative field of study.
Execution: Highlight students in a creative environment; utilize the slogan, “Be the best you,” and feature a call to action encouraging campus tours; leverage the idea of blank space to suggest a visual metaphor of blank spaces that can be filled by prospective students at the University of Oklahoma.
15
17
INTERIOR DECORATING
Client: Personal
Concept: Create a luxurious living space that complements the identity of the client.
Execution: Design reflects classic elegance with accents of contempo-rary edge and mid-century mod-ernism. Principal color scheme includes blacks, whites, neutrals, metallics, and accents of evergreen and tangerine. Wall art installa-tion showcases a series of natural and metallic horns that reflect the overall color scheme and merge the concepts of rurality and urbanity. Furthermore, key pieces embody the client’s appreciation of fashion and admiration of style icons.
17
Samuel WellsXO PR
t: 918-209-2927 e: [email protected]
Fawnia Soo HooFashion WriterGlamour Magazine4 Times Sq.New York, NY 10036
Ms. Soo Hoo:
It’s time to shed the weight of winter and spring forward with an array of flowing, ethereal silhouettes, and emerging Singapore fashion brand Ownmuse has an array of sumptuous selections.
Ownmuse founders Johanna and Shu Juang created the line two years ago for young women who want to showcase everyday elegance with comfort and ease. The design duo studied under veteran Singaporean designer Thomas Wee, and recently showcased their collection in conjuction with his line at Singapore’s Digital
Fashion Week.
PITCH LETTER
Mission: Craft a mock pitch letter to an
American fashion editor showcasing Ownmuse’s
SS13 collection. The letter is meant to support the brand’s
transition into American markets.
19
About the collection:Inspiration: slouchy chic
◊ Pieces embody the juxtaposition of softness and structure◊ Color blocking adds structure to clean and minimal silhouettes ◊ Pants are loosely cut, yet tailored◊ Exemplifies minimalism trend
Ownmuse’s aesthetic carefully balances classic form with contemporary edge and has been likened to Asia’s version of Stella McCartney or Phoebe Philo. Ownmuse is also a favorite among many Hollywood celebs such as Lucy Liu, who recently wore the label to a New York charity luncheon.
In addition to apparel, Ownmuse offers a meticulously crafted line of hand-beaded accessories, which provide a striking counterbalance to the design house’s chic, yet understated ready-to-wear.
Johanna and Shu Juang will be presenting their latest collection to retailers in New York next week between February 1 and February 6. If you would like to receive a digital catalogue or make an appointment to view the collection, please contact me at 918-209-2927 or [email protected]
Samuel Wells, XO PR Team
FOR IMMEDIATE RELEASE: December 3, 2015
Contact: Samuel Wells, 918-430-4362, [email protected]
RuPaul’s Drag Race Contestants To Be Featured in Local Company’s New Advertisement Campaign
Taos, NM— Contestants from popular reality TV competition show RuPaul’s Drag Race will be featured in a new advertising campaign headed by locally-based company Taos Mountain Energy Bars. The brand has partnered with the show and offered contracts to Drag Race fan favorites in order to promote the new advertising campaign - #TMEBold.
The collaborative effort is designed to promote Taos Mountain Energy Bars’ new bold look, flavor and energy on a national scale. The campaign showcases four personalities of select, well-known drag queens featured on the show and matches those personalities to each of the four bars offered by the company.
“Of course I am absolutely honored to be featured in the ads,” said contestant and popular queen, Trixie Mattel. “I mean, I have noticed that some brands are looking for something new, looking to tap into something unexpected, and being able to
showcase our talents and personalities is very exciting.”
PRESS RELEASE
Mission: Write a press release that showcases the debut of Taos Mountain Energy Bars’ new ad campagin featuring drag queens from Rupaul’s Drag Race. For a cohesive
view of the campaign’s creative work, see pages 32-39.
21
The ads will also feature themed outfits that correspond to the flavor of each Taos Mountain Energy Bar as well as short videos, print ads and meet-and-greet events. “We wanted to set ourselves apart while emphasizing the personalities of our bars,” said Kyle Hawari, co-founder of Taos Mountain Energy Bars. “The queens have been extremely helpful in personifying our product, as well as providing great entertainment along the way.”
The campaign will launch December 2015.
###
About Taos Mountain Energy Bars:Taos Mountain Energy Bars is owned by Taos, NM co-founders Kyle Hawari and Brooks Thostenson. At Taos Mountain Energy Bars, we strive to make energy bars that are worthy of Taos, New Mexico – bars crafted with adventurers and trailblazers in mind, bars with pure ingredients and unparalleled taste, bars that make you feel powerful and maybe just a little bit wild. Our bars are about great taste, but they’re also about people — people like you. Adventurers, dreamers, go-getters from all walks of life. We want to help you achieve your goals, embrace your wild side and be your best self, each and every day. To find out more, email [email protected] or call us at (575) 751-7211.
Mission: Promote the debut of art exhibit “Circadian
Rhythms” in the form of a social media blog post.
The University of Oklahoma’s student-led organization New Media Collective debuted a captivating exhibition entitled “Circadian Rhythms” on April 4, 2014, in the Lightwell Gallery of OU’s School of Art and Art History.
This year’s exhibition featured works of both traditional and nontraditional elements inspired by the concept of time and cycles.
The show offers audiences a chance to view new media and performance art pieces that showcase emerging technologies by innovative student artists.
From the stunningly still pieces, such as Trace and Until Tomorrow, to the dynamic performance pieces, motion and time remain consistent and impactful motifs throughout the exhibition.
Many pieces, such as I have ### followers, incite a thought-provoking response from the audience through insightful reflections on social media communication.
The New Media Collective exhibit is designed to promote personal growth for students studying photography, film, video, performance, technology and media arts. If you wish to partake in the exhibit experience, the Lightwell Gallery is located on the second floor of the OU School of Art & Art History at 520 Parrington Oval in Norman, OK 73071.
The gallery is open Monday through Friday from 8 a.m. to 5 p.m. For more information, please contact OU’s School of Art and Art History via email at [email protected] or by phone at 405.325.2691.
Blog Post
23
25
PARSONS PROCESS
Client: Parsons Summer Intensive Studies Program: Fashion Design
Concept: Use New York City as a muse in order to design a 10-look capsule collection.
Execution: The accompanying collection of photos represent the inspiration portion of my Parsons Process. Throughout the five-week program, I learned the process of taking a design concept from incep-tion to completion utilizing aspects of 2D design, model drawing, garment construction, and graphic design. In the following pages, I present a portion of my process that culminated in the final collection.
25
SKETCHESSKetches
27
Mood BoardsConcept: Create a collection of mood boards to illustrate the
concept of the collection.
Execution: The story arch of the collection follows the trajectory of a young woman who moves to NYC after marrying into elite society. As she molds herself to the priveleged lifestyle, she becomes an emotion-ally hollow, yet outwardly opulent shell of her former self. The fol-lowing mood boards illustrate this concept through a variety of visual metaphors including shadows, chains, and a variety of materials that juxtapose glamour, edge and an abundance of embellishment.
29
31
TEXTILE DESIGN
Concept: Utilize Photoshop to create a variety of textiles suited for
digital screening.
Execution: In order to create original textiles for the collection, I digitally manipulated photos taken from a paper-folding workshop in which fellow students and I created different sculptural forms using pa-per. Following the exercise, I added color and filters to each image to provide depth and dimension to the textiles. The collection’s featured textile - as seen on the rendered models- was chosen because the color and form possesed an arach-nid-like quality, a vital metaphor for the infectious nature of society within the collection storyline.
33
AD Campaign
Client: Taos Mountain Energy Bars
Concept: Create a comprehensive ad campaign that promotes Taos Mountain Energy Bars’ new bold look and flavor on a national level.
Execution: Based on research conducted throughout my senior capstone project, the following campagin was created in order to gain maximum exposure for a new brand in a crowded market. I selected the drag queen theme for the ad campaign for both its boldness and clever wordplay as well as its newsworthiness as it pertains to pop culture. For more information regarding the campaign, please visit my website: MrSamuelWells.com
33
Magazine
3535
E-Mailer
37
Facebook / Twitter Cover Photo
37
BANNER ADS
39
Event Flyer
