Samrat Sengupta E-Mail - samratseng@gmail.com Cell – 9830317229 Landline – (033) 24111044 Exceptionally well organized track record encompassing FMCG experience in USL-Diageo, Pepsico, ITC, Nestle; Retail in Future Group, Metro Cash & Carry across key metros/ cities that reflects a proactive leader and planner with expertise in strategic planning, sales & retail operations, customer marketing, market plan execution, account management and pre-sales efforts with skills in staffing and targeted marketing. Functional Skills : Commercial/ Business Planning & Execution, Trade Marketing, Sales & Distribution Management, Shopper Marketing, People Management, Retail Store Operations, Channel & Category Management, Key Accounts Management, Vendor Management, Consumer Insight, New Brand Launch, Loyalty Programs, BTL Plans & Execution, Visibility & Activation, Go To Market & Route to Consumer Strategy & Execution, Forecasting AOPs & Rolling Plans, Design inputs, Optimizing Commercial Objectives, Luxury Business Connect, Winning in Modern Trade, Establish robust Systems & Process, Customer Relationship Management, Rural Sales & Penetration. Behavioral Skills: Impact & Convince, Insight, Innovation and Adaptability.

Working at UNITED SPIRITS LIMITED (DIAGEO GROUP Company) as REGIONAL TRADE MARKETING MANAGER – EAST (WB, Orissa, Jharkhand, NE States)

Currently responsible for delivering 800 crores Net Sales Value across 11000 retail universe

Oct 2013 onwards - Commercial / Business Planning & Execution role for Eastern India, Trade Marketing, Shopper Marketing, Regional ATL/BTL/TTL Activation, Channel Development, Category Management, Brand Management ( McDowell’s franchise, Smirnoff, Johnnie Walker, Vat 69, Royal Challenge, Signature, Antiquity ), Project Management – SWITCH ( handling outsourced strength of 250 manpower for trade marketing execution role ), Innovation Lead for the region, Managing ISL Soccer Associations with ATK, NEUFC ; I League Associations with SLFC and Mizoram Premier League.

Worked at DIAGEO INDIA PRIVATE LIMITED as REGIONAL CUSTOMER MARKETING & COMMERCIAL PLANNING MANAGER – EAST (INDIA)

Oct 2012 to Sep 2013 – Eastern India

Previously worked with FUTURE VALUE RETAIL LIMITED as ZONAL MANAGER - SALES & MERCHANDISING ( Senior Manager – Operations & Category )

Category Head for Food Bazaar ( FMCG Food, FMCG Non-Food, Private Brands; Fruits & Vegetables, Staples, FMCG ) ; responsible for annual turnover of INR 300 crores.

Apr 2011 to Oct 2012 – Eastern India

Store Manager (Hypermarket Format – 60,000 sq. ft.): Profit Center Head Sep 2008 to Mar 2011 – Stores across Eastern India; Christened as the Turnaround Manager

METRO CASH & CARRY as DEPARTMENT MANAGER (CUSTOMER MARKETING) Nov 2006 to Aug 2008 – Bangalore

PEPSICO as ASSISTANT MANAGER – SALES DEVELOPMENT( SALES & DISTRIBUTION,TRADE MARKETING ) Mar 2006 to Oct 2006 – Kolkata

ITC LIMITED as AREA EXECUTIVE (SALES & DISTRIBUTION, TRADE MARKETING) Apr 2003 to Mar 2006 – South Bengal & Kolkata

NESTLE INDIA LIMITED as SALES OFFICER Dec 2001 to Apr 2003 – Kolkata

Education

Postgraduate: MBA (Marketing) from Indian School of Business Management and Administration

Other Qualifications/Certifications/Programs: 1 Year Senior Management Program from Indian Institute of Management Calcutta

Post Graduate Diploma in Digital Marketing from DMI, Ireland.

Undergraduate: B.Com (Commerce) from Calcutta University in 1999

Professional in Network Computing from NIIT Limited

Professional Enhancement Initiatives

Management Development Program on Time and Stress Management, Communication Skills, Team Building and Group Dynamics at IIMC and IISWBM, Kolkata.

Achievements/ Interests

An active member and Vice President of Rotary Club of Kolkata E Konnect, having served the Rotaract Club of South Calcutta as President and as District Rotaract Representative for Rotary International District 3290 comprising parts of West Bengal & Nepal. Created the first ever ‘Profile Picture’ campaign on Facebook on End Polio Now celebrating 1.5 years of Polio free India.

Quizzing laurels across academic and professional career which includes Tata Crucible, Brand Equity Quiz. Founder of Kolkata Quiz Festival, biggest Quiz Festival in India.

Hosting numerous Quiz & Game Shows across educational institutes and corporates as freelancer.

2 time Finalist and 1 time National Winner of ITC Star Wars.

Winner of Diageo Star Award for Smirnoff Flavors Launch in Orissa market.

Winner of Best Turnaround Store Award in Future Group.

Topper in the coveted House of Training in Metro Cash & Carry.

Nominated as National Level Trainer for Customer Marketing in Metro Cash & Carry.