sampoerna schools system_content strategy

SAMPOERNASCHOOLSYSTEMSocial Media Campaign 2016

SOCIAL MEDIACONTENT STRATEGY

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Our Teaching ToolsFocusing the always-on communication on all about the

brand existence. communicating the message through anapproach that is interesting and relevant to our social

media users

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Channel Plans

Social Media Role

Content

• Brand Awareness• Engagement• Sustain• Website Traffic

• Brand Campaign Awareness (Tactical)

• Brand Awareness• Brand Personas• Engagement

Engage through content related to…



• Community• Product

information• Activity updates• FAQ about brand• Media updates• Web content

• Video Campaign• Tactical

• Community• Product

information• Activity update• Native Content

• Brand Awareness• Sustain• Website Traffic• Customer Care


• Promotional • Mirroring• Greetings• Customer Care• Fast Update• Listen and Reply• Live Chat

Primary Supporting

The Quadrant

Always on Campaign

Planned

Unplanned

Events & Promotions

Editorial Plan

Admin support

What’s trending

CONTENT STRATEGYSOCIAL MEDIA

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SAMPOERNAACADEMYNow is the time, so let’s

#SECURETHEIRFUTURE

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Persona Tone

PurposeLanguage

ExpertFriendlyReliable

KindEmotionalPersonal

RemindAttractInvite

Simpleformal

Modern

ContentMessage

Framework

Sampoerna Academy

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Content Message & PillarSOCIAL MEDIA

Objective

Audience

User Motivation

Content Pillars

Inform, educate and persuade the digital audience about how best we are in developing their child

To be well educate about a better education options

Parents, SES A-B, Urban, Digital Savvy, edgy, Love entertainment, Socially Active

About Education Parenting Lifestyle

Content Mix 50% 30% 20%

100% Promotional Content

Regular Post FrequencySOCIAL MEDIA

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Quantity: - Low Volume - High Value

Post Type - News and Video (gif, animated video, etc)

Amount - 1 regular post/week - 2 news post/week - 1 Promotional Post/week


Post Type- News and Video (gif, animated video, etc)

Amount- 1 Regular post/week- 1 Promotional post/week

Quantity: - High Volume - Low Value

Post Type - News, Admin Support

Amount

- Unlimited Post/week

Post SampleSOCIAL MEDIA

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ALSampoerna.Academy Masa depan anak berawal dari impian mereka. Take that first step with your little one towards their dream and ensure a future for them that is filled with passion. #StartAtSampoerna #SecureTheirFuture

About Education

Invoking our target mums in emotional ways through an engaging content.Creating a clear message about how important choosing us as the only option to #SecureTheirFuture

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Parenting

Engage through their specific interest by inspiring them about parenting in our way.

Make them always listen to us because we know what best for their children.

Copy image:

Never let them be bored, even on relaxing weekends!

Sampoerna.Academy Setiap anak memiliki pola pikir yang berbeda. Ada yang cenderung berpikir lebih dengan otak kanan maupun sebaliknya. So, how do you know your child is a right-brained creative genius? Take a look! #SecureTheirFuture


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Lifestyle

Copy image:

Never let them be bored, even on relaxing weekends!

Sampoerna.Academy Even parents need some time to hang out, right? Mari kunjungi tempat-tempat yang menarik untuk tumbuh kembang anak kita! #SecureTheirFuture

Understanding their informational needs and ensure that they will never be bored when visiting us through lifestyle content.

Creating a relevant content about lifestyle and knowledge to engage with mums and understanding their needs


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SAMPOERNAUNIVERSITYIt’s time to follow

#PATHWAYTOUS

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Persona Tone

PurposeLanguage

SmartFriendly

Role Model

KindHumblePersonal

RemindAttractInvite

SimpleEdgy

Modern

ContentMessage

Framework

Sampoerna University

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Content Message & PillarSOCIAL MEDIA

Objective

Audience

User Motivation

Content Pillars

Inform, educate and persuade the digital audience about our path to US

To be well educate about a better education options

Male & Female, 14-18 Y.O, SES A-B, Urban, Digital Savvy, edgy, Love entertainment, Socially Active

About Educations Lifestyle & Friendship Trend

Content Mix 50% 30% 20%

100% Promotional Content

Regular Post FrequencySOCIAL MEDIA

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Post Type - News and Video (gif, animated video, etc)

Amount - 1 regular post/week - 2 news post/week - 1 Promotional Post/week


Post Type- News and Video (gif, animated video, etc)

Amount- 1 Regular post/week- 1 Promotional post/week

Quantity: - High Volume - Low Value

Post Type - News, Admin Support

Amount

- Unlimited Post/week


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Even adults like to have some fun, especially when it comes to learning. Nowadays, education should be active and experimental where students can try and learn new things everyday. That’s how we do it. #PathwayToUS

About Education

Creating a clear message about the important it is to choose us as the only option to embrace the skills of the student and to lead them to a top grade US education.

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ALSampoerna.Academy Sampoerna University creates opportunities for students to discuss world issues with international peers. Our US standard and advanced curriculum can open doors to global knowledge and access. #PathwaytoUS

Lifestyle & Friendship

We aim to engage with the target audience in an emotional way though content that displays the lifestyle surrounding the students and peers of Sampoerna University



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Trends

Updating the target audience both students and parents about what is happening in the world and what is to come in the near future that could be useful for students in terms of preparation to become global professionals

Sampoerna.Academy Calling out all future STEAM professionals! Here are some of the global skills & jobs of the near future. So, embrace your skills with us at Sampoerna University. We strive to prepare you for international greatness! #PathwaytoUS

We will also be available to answer questions and concerns of the target audience. Our admin will answer the question max. 10 minutes after the questions are posted.

ADMIN SUPPORT

Content StrategyPlanned & Always On

SOCIAL MEDIA

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Description Example Public Response Internal Action

Green Light

Conversation between users that do not involve SSS team

Belajar di Sampoerna University bisa bikin cita-cita tercapai dan bisa

ngerasain belajar di US :)

Simple response, such as:“Thank You! ” N/A

Yellow Light

Questions regarding productknowledge

Hai, pendaftaran untuk pre-kindergarten di Sampoerna Academy dibuka kapan

sampai kapan ya?

Responding quickly, max 2 hours in a day and work hours.

“Hai, Untuk pendaftaran pre-kindergarten akan di buka mulai bulan Januari-Maret. Have a nice day :)”

Raise issueto Client

Red Light

Clearly negative or critical post that definitely requires a response both

publicly and individually.

Ini kenapa ya? Kok gue gak bisa isi KRS, padahal udah bayar :(

Responding quickly and carefully, max 4 hours in a day and work hours.

“Mohon maaf atas ketidaknyamanannya. Kami akan tanyakan pada bagian yang bersangkutan, bisa bantu kami dengan mengirimkan

NIK kamu melalui inbox?”If not resolved in social media, issue will be resolved by SSS

team.

Raise issueto Client

Spam Irrelevant or misleading links posted by fans.

Mau beli perlengkapan sekolah yang berkualitas? Follow aja IG kami di

@bestcoll :)Delete N/A

Response ManagementSOP for Social Media

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Sampoerna Academy

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Copy Image: A Creative Child is A Smart Child

Where: Sampoerna Academy AuditoriumWhen: September 25th 2016

Caption: Dengan stimulus yang tepat, kita bisa mengoptimalkan dan mengembangkan kreativitas anak sedini mungkin.

Seminar tentang “Membentuk Karakter Anak yang Kreatif” ini kami persembahkan spesial untuk Anda para orangtua yang peduli akan masa depan anak.

Segera hubungi 0813-3000-3002 untuk melakukan pendaftaran.

Dengan stimulus yang tepat, kita bisa mengoptimalkan dan mengembangkan kreativitas anak sedini mungkin. Seminar tentang “Membentuk Karakter Anak yang Kreatif” ini kami persembahkan spesial untuk Anda para orangtua yang peduli akan masa depan anak.Segera hubungi 0813-3000-3002 untuk melakukan pendaftaran.

Sample Boost Post Ads SOCIAL MEDIA

Siapa bilang engineering tidak dapat ikut berperan dalam Fashion? Sebagai designer dan engineers, team Fasionology dari Sampoerna University telah berhasil menggabungkan keindahan fashion dengan inovasi #ScienceAndTechnology 3D printing di Jakarta Fashion Week. Congrats, team! #SampoernaStars

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Post Sample AdsSOCIAL MEDIA

Ensuring our message land at the right place with the right audience

Sampoerna.Academy Di Sampoerna Academy kami selalu membimbing dan mengajarkan anak untuk belajar secara kolaboratif. When you learn more you will definitely achieve more! #StartAtSampoerna

Sampoerna.Academy n this era, we need to be prepared to become global professionals. Our advanced US curriculum and strategic partnership can take you all the way to a top grade US education. Let’s elevate education and take it up a notch. #TheSampoernaWay

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Novia Utami

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THANK YOU