sample of smart coatings markets 2016-2025

n-tech Research Report

Smart Coatings Markets: 2016-2025

Issue date: July 2016

Report number: Nano-877

n-tech Research PO Box 3840 Glen Allen, VA 23058

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Smart Coatings Markets: 2016-2025

Report Description

n-tech Research has published a compendium report on the smart coatings business since

2011. And while we have issued more focused studies on more specific coatings and

applications this study provides a unique collection of market analysis and forecasting that

provides companies a single source of comprehensive smart coatings data.

Our 2016 study will continue its evolution by focusing on where we see significant

applications for coatings (vs surfaces and applied films) across targeting industry

sectors. The forecasts will be even more granular than in past years.

We see smart coatings as a key opportunity for coatings companies looking to find new

growth opportunities in current and new markets. This report will provide an invaluable

resource to companies who supply base materials and additives, coatings and paints,

manufacturers within the supply chain and the end users themselves.

Fully-focused on coatings: Electrochromic coatings, hydrophilic coatings, hydrophobic and

omniphobic coatings, microencapsulation and vascular self-healing coatings, multifunctional

coatings, other self-dimming and color shifting coatings, photovoltaic coatings, piezoelectric

and piezo-magnetic, self-healing polymers polymer foams and hydrogels, smart anti-

corrosion/anti-fouling, smart antimicrobial and antifungals

Industries covered: Aerospace, Automotive, Construction, Consumer Products, Energy,

Marine, Medical & Healthcare and Military.

Manufacturing emphasis: The report will give special emphasis to novel coating

technologies (how the coating is put on the substrate) and formulation/synthesis (how the

coating is actually made) approaches for coatings and especially how these can be scaled up

to volume production.

High-level of granularity in forecasts in lengthy report: We anticipate that this report will be

250 pages plus, with heavy emphasis on detailed forecasts constructed from end user

demand, industry and market specific factors.

Companies:

3M

AK Coatings

AkzoNobel

AnCatt

Arkema

ATFI

Autonomic Materials

Axalta

BASF

Cardinal Glass

Clariant

Corning

Covestro

Devan

Dow Chemical


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Dow Corning

Drywired

DSM Coatings

DSM Biomedical

DuPont

Evonik

Hempel

INI Worldwide (Industrial Nanotech)

IoLiTec

Kimberly-Clark

Life Material Technology

Lonza Industrial Solutions

Lubrizol

Microban

NanoTex

NEI Corporation

nGimat

Nolla

NSG/Pilkington

Parx Plastics

P2i

PPG

PPG Architectural Coatings

Reactive Surfaces

Saint-Gobain

Schoeller Tech

Sciessent

Sensor Coatings Systems

Sherwin-Williams

SLIPS Technologies

Specialty Coating Systems

Tesla Nanocoatings

Valspar

Vestagen Yangfeng Interiors (formerly Johnson Controls)

Table of Contents

Executive Summary

E.1 Smart Coatings: State of the Sector

E.2 Smart Coatings: Manufacturing and Formulation Trends

E.2.1 The Importance of Testing and Standards

E.3 Evolving Supply Structure for Smart Coatings

E.3.1 Big Paint and Coatings Firms are Slow to Respond to the Opportunity

E.3.2 Smart Coatings Start-Ups

E.3.3 Five Companies to Watch in the Smart Coatings Space

E.3.4 Smart Coatings and M&A in the Specialty Chemical Industry

E.4 Summary of Ten-Year Forecasts of Smart Coatings

E.4.1 Pricing Patterns


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E.4.2 Which is the Best Market Segment to Pursue

E.4.3 Alternative Ways to Segment the Smart Coatings Market

Chapter One: Introduction

1.1 Background to this Report

1.1.1 Towards a Rapid Evolution of Smart Coatings: From Second to Third Generation

Smart Coatings

1.2 Objective and Scope of Report

1.3 Methodology of Report

1.3.1 Forecasting Methodology

1.4 Plan of Report

Chapter Two: Smart Coatings: Materials, Products and Technologies

2.1 Introduction: Technology and Product

2.2 Self-healing Coatings

2.2.1 Intrinsic Self-healing: Current Technology

2.2.2 Self-Healing, Capsules and Veins: Microencapsulation

2.2.3 Role of Hydrogels in Self-healing Coatings

2.2.5 Other Approaches to Self-Healing

2.3 Self-cleaning, Smart Anti-corrosion and Smart Anti-fouling Coatings

2.3.1 Hydrophilic Coatings and Self-Cleaning Glass

2.3.2 Hydrophobic, Oleophobic and Omniphobic coatings

2.3.3 Health Dangers with Using Hydrophilic and Hydrophobic Coatings in Medical Devices

2.3.4 Some Examples of Recent Developments in Self-Cleaning and Related Coatings

2.3.5 Additives and Catalysts for Self-Cleaning Coatings

2.3.6 Novel Formulations of Self-Cleaning and Related Coatings

2.4 Smart Anti-corrosion and Wear-resistant Coatings

2.4.1 Emerging Technologies, Products and Trends for Smart Anti-corrosion and Related

Areas

2.4.2 Smart Anti-fouling Coatings

2.5 Smart Antimicrobials and Antifungals

2.5.1 Examples of Contemporary Antimicrobial Paints

Antibacterial and antifungal coatings

2.5.2 Antimicrobials: Is Silver Smart?

2.5.3 Peptides are Smarter

2.5.4 Other Smart Materials for Anti-microbial Functionality

2.6 Self-Dimming and Color-shifting Coatings

2.6.1 Electrochromic Coatings

2.6.2 Other Self-dimming Coatings

2.6.3 Color-shifting Paints and Inks

2.7 Photovoltaic Coatings: Solar Paint

2.7.1 Examples of R&D in the Solar Paint Space

2.8 Piezoelectric and Piezomagnetic Coatings


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2.8.1 Advantages of Piezoelectric Coatings

2.8.2 Applications of Piezoelectric Coatings

2.9 The Trend Towards Multifunctional Coatings

2.10 Key Points from this Chapter

Chapter Three: Smart Coatings: Formulations, and Coating Technologies

3.1 Current Trends in Formulation of Smart Coatings

3.1.1 Formulation Trends Relevant to Smart Coatings: Regulation and Nanotechnology

3.1.2 Pending Changes in Regulation Impacting Smart Coatings Formulation

3.2 Self-Stratification and Self-Assembly as a way to Reduce Manufacturing Costs

3.2.1 Self-stratification

3.2.2 Self-assembled Monolayers

3.2.3 Layer-by-Layer Self-Assembly

3.3 A Note on “Smart Drying”


Chapter Four: Markets for Smart Coatings in the Aerospace Industry

4.1 Aerospace Coatings: Safety, Comfort and Fuel Economy

4.1.1 The Aerospace Industry

4.1.2 Smart Coatings and Aerospace Coatings

4.2 Market for Smart Anti-Icing Coatings in the Aerospace Industry; What Smart Coatings

Can Offer

4.2.1 Making Anti-Icing Coatings Smarter: Technology Trends and Commercial

Opportunities

4.3 Opportunities for Smart Anti-Corrosion Coatings and Low-Cost Structural Health

Monitoring (SHM) for the Aerospace Industry

4.3.1 Smart Coatings as a Next-Generation Aircraft Anti-Corrosion and Structural Protection

Strategy

4.3.2 Self-healing in Aerospace

4.3.3 SHM, Smart Skins and Smart Coatings: A Speculation

4.4 Fuel Economy: Smart Anti-Drag Coatings

4.5 Comfort, Safety and Fuel Economy: Smart Windows and Beyond

4.5.1 The Case for Smart Windows in Aircraft

4.6 Camouflage for Military Aircraft

4.7 The Smart Coatings Supply Chain in the Aerospace Industry

4.8 Ten-year Forecasts of Smart Coatings Use by the Aerospace Industry

4.8.1 More Defense Money for Smart Coatings in the Aerospace Industry

4.8.2 Defense, Composites and Competition Boosting Smart Coatings in Civil Aviation

4.8.3 Ten-Year Forecasts of Smart Coatings in the Aerospace Industry


Chapter Five: Markets for Smart Coatings in Marine Transport and Related Applications

5.1 Smart Coatings for Marine Transport and Related Markets


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5.2 Markets for Smart Anti-fouling Coatings

5.2.1 Technology Trends for Smart Anti-Fouling Coatings

5.2.2 Making Anti-fouling Coatings Smarter and More Multifunctional

5.2.3 Anti-Fouling Coatings: Some Smart Coatings Approaches to Toxicity Issues

5.3 Other Potential Applications for Smart Coatings in Marine Markets

5.3.1 Anti-Corrosive Coatings

5.3.2 Deck Surfaces

5.4 Ten-Year Forecasts of Smart Coatings Use by Type of Coatings


Chapter Six: Markets for Smart Coatings in the Automotive Industry

6.1 Key Drivers for Smart Coatings in the Automotive industry: Implications for Smart

Coatings

6.1.1 Notes on the Automotive Industry

6.1.2 Smart Coatings in the Automotive Industry

6.1.3 Potential Aesthetic Advantages of Smart Coatings in the Automotive Industry

6.1.4 Smart Coatings for Smart Cars

6.2 Fuel Economy and Light-Weighting

6.3 More Glass Means More Smart Glass

6.3.1 Self-Dimming Glass in the Automotive Sector

6.3.2 PDLC Privacy Glass in the Automotive Sector

6.3.3 Smart Car Mirrors

6.3.4 Self-Cleaning Auto Glass

6.3.5 Self-Healing Glass in Automotive Markets

6.3.6 A Note on Anti-icing Coatings for Windshields

6.4 Smart Coatings and Paints for Automobile Exteriors

6.4.1 Will Car Buyers Choose Smart Paint?

6.4.2 From Car Washes to Self-Cleaning Car Exteriors

6.4.3 From Scratch Resistance to Self-Healing Coatings

6.4.4 Anti-corrosion Coatings for the Automotive Sector

6.5 Color-Shifting Automobile Paints

6.5.1 ChromaFlair

6.5.2 Other Color-Shifting Technologies

6.5.3 High-End and Custom Jobs

6.5.4 A Business Case for Color-Shifting Coatings?

6.6 Smart Coatings for Car and Truck interiors

6.6.1 Smart Anti-microbials for Cars

6.6.2 Color, Interior Design and Smart Coatings

6.7 Important Trends in Smart Formulations for Automotive Coatings

6.7.1 Toyota and Self-Stratifying Coatings

6.7.2 Self-Assembled Monolayers

6.8 Ten-year Forecasts of Smart Coatings Use by Type of Coatings


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Chapter Seven: Markets for Smart Coatings in the Construction Industry

7.1 Key Drivers for Smart Architectural Coatings

7.1.1 Addressable Markets for Smart Architectural Coatings

7.1.2 Impact of the Worldwide Construction Market

7.2 Analysis of Opportunities for Smart Coatings in the Construction Sector

7.3 Coatings for Cool Roofs

7.3.1 Current R&D Environment for Cool Roofs

7.4 Self-Healing Coatings in the Construction Industry

7.4.1 Self-Healing Concrete

7.4.2 Other Self-healing coatings for the Construction Industry

7.5 Self-cleaning Glass for the Construction Industry

7.5.1 Self-cleaning Glass is Hydrophilic Glass

7.5.2 Hydrophobic Surfaces versus Hydrophilic Surfaces

7.5.3 Costs of Self-cleaning Windows

7.6 Self-Cleaning Exterior Building Paints and Coatings

7.6.1 Examples of Self-Cleaning Paints and Coatings for Buildings

7.7 Smart Coatings for Self-Dimming Windows Paving the Way

7.7.1 Key Trends and Cases Shaping Opportunities in the Self-Dimming Glass Market

7.7.2 Passive Self-Tinting Windows: Thermochromic and Photochromic Coatings

7.7.3 Active Self-Dimming Windows: Electrochromic, SPD and PDLC

7.7.4 The Self-Dimming Windows Supply Chain

7.7.5 Heat Mirrors

7.8 Smart Antimicrobials in the Construction Industry

7.8.1 Building Components: A Tough Sell—Maybe

7.8.2 Air Purification in Smart Floors

7.9 Smart Coatings for BIPV

7.9.1 Monolithically Integrated BIPV Considered as a Smart Surface

7.9.2 Self-Cleaning Solar Surfaces

7.10 Color-shifting Paints: What Type of Buildings Need Them?

7.10.1 Examples of Color Shifting Paints

7.11 Other Coatings 157

7.11.1 Insect Repelling Coatings

7.11.2 Reducing Paint Waste

7.12 Environmental Considerations for Coatings in the Construction Industry

7.13 Ten-year Forecasts of Smart Coatings use by Type of Coatings


Chapter Eight: Smart Coatings in Consumer Product Markets

8.1 Key Drivers for Smart Coatings for Consumer Products

8.1.1 Market Sizing for Smart Coatings in Consumer Products

8.1.2 Making Coatings Fit Consumer Price Points


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8.2 Consumer Electronics, Appliances and Smart Coatings

8.2.1 Cell Phones and Wearables Need Different Kinds of Smart Coatings

8.2.2 Self-cleaning and Waterproofing Coatings in Consumer Electronics

8.2.3 Appliances: In Search of True Self-Cleaning

8.2.4 Self-healing Coatings in Consumer Electronics

8.3 Furniture and Self-healing Smart Coatings

8.3.1 The Importance of Aesthetics for Furniture Coatings

8.3.2 Self-Healing Materials for Sustainable Furniture

8.3.3 The Future of Self-Healing Furniture

8.5.4 Self-Healing Appliances

8.4 Smart Coatings for Textiles, Clothing and Carpets

8.4.1 Beyond Stain Resistance

8.4.2 Preserving Color and Smart Color Shifting Coatings

8.5 Smart Antimicrobials for Consumer Products

8.5.1 Smart Antimicrobials for Clothing and Textiles

8.5.2 Smart Antimicrobials for Consumer Electronics

8.5.3 Regulatory Concerns for Smart Antimicrobials in Non-Healthcare Markets

8.5.4 Circumstances in which Smart Antimicrobial Coatings May Succeed in Consumer

Markets

8.6 Ten-year Forecasts of Smart Coatings Use for Consumer Applications


Chapter Nine: Markets for Smart Coatings in Medical and Healthcare Markets

9.1 When is a Medical Coating Smart?

9.1.1 Some Examples of Smartness in Medical Coatings

9.2 Drivers for Smart Coatings in Medical/Healthcare Markets: Implications for Smart

Coatings

9.2.1 Resistant Microbes

9.2.2 Hospital Acquired Infections

9.2.3 Demographics: Aging populations

9.2.4 Hospital Stays and Bringing Medicine Closer to the Patient

9.2.5 New Payment and Insurance Arrangements

9.3 Smart Antimicrobials

9.3.1 Smart Peptides

9.3.2 Self-Cleaning Antimicrobials

9.4 Hydrogels for Smart Medical Coatings

9.5 Hydrophobic Materials for Smart Medical Coatings

9.6 Hydrophilic Coatings for Medical Applications

9.6.1 Use of Hydrophilic Guidewires and Catheters

9.6.2 Challenges to the Use of Hydrophilic Coatings in Medicine

9.7 Smart Polymers and Smart Antimicrobials Together at Last

9.7.1 Polymers are Highly Suitable for Smart Surfaces

9.7.2 Antimicrobial Polymers Today


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9.7.3 Smart Antimicrobial Polymers

9.8 Silver and Other Metals in Smart Medical Coatings

9.8.1 The Use of Silver in Smart Antimicrobials

9.9 The Role of Nanotechnology: Advanced Functionality, Smartness and Competition

9.9.1 Silver Nanoparticles as a Smart Antimicrobial

9.9.2 Nanomaterials as Competition for Smart Antimicrobials

9.10 Market Opportunities for Smart Coatings in the Healthcare/Medical Sector

9.10.1 The Need for Smart Antimicrobials Implanted Devices

9.10.2 Medical Equipment and Smart Coatings

9.10.3 Facilities: Which Ones are Critical for Smart Antimicrobial Surfaces?

9.10.4 Clothing and Textiles

9.11 Smart Coatings and Medical Electronics

9.12 Drug Delivery

9.12.1 Examples of R&D in Smart Drug Delivery Surfaces

9.13 Biocompatibility

9.14 Labs-on-a-Chip

9.15 Environmental Concerns



Chapter Ten: Markets for Smart Coatings in Energy-Related Markets

10.1 Key Drivers for Smart Coatings in the New Energy Industry: Implications for Smart

Coatings

10.1.1 The Future of Smart Coatings in an Era of “Green” Energy Decline

10.1.2 Oil and Gas Industry

10.1.3 Next-Generation Fuel Sources: Batteries and Fuel Cells

10.2 Photovoltaics Coatings: Self-Cleaning and Optical

10.2.1 Self-cleaning Coatings for Solar Panels

10.2.2 Smarter Anti-reflective Coatings for Solar Panels: Multifunctionality

10.2.3 Solar Thermal and Smart Coatings

10.3 Smart Coatings for Wind Turbines

10.3.1 Current Use of Smart Coatings

10.3.2 Future Smart Coatings for Wind Turbines

10.4 Smart Coatings for Gas Turbines

10.4.1 New Protective Materials for Gas Turbines

10.5 Fuel Cell, Batteries and Smart Coatings



Chapter Eleven: Non-Aerospace Military Markets for Smart Coatings

11.1 Beyond Aerospace

11.2 Smart Coatings in Extreme Conditions—Protective Coatings

11.2.1 Self-healing Smart Protective Coatings in the Military


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11.2.2 Smart Coatings in Dangerous Environments

11.3 Smart Coatings for Camouflage: A Review

11.4 Smart Coatings and Military Sensing

11.4.1 Color and Sensors

11.5 Smart Coatings, Defense and Environmental Concerns

11.6 Ten-year Forecasts of Smart Coatings use by Type of Coatings


Acronyms and Abbreviations Used In this Report

About the Author

List of Exhibits

Exhibit E-1: Summary of Market Opportunities for Smart Coatings by Applications Area

Exhibit E-2: Analysis of Issues Holding Back Deployment of Smart Coatings

Exhibit E-3: Five Firms to Watch in the Smart Coatings Space

Exhibit E-4: Ten-Year Forecast of Smart Coatings Markets by End-User Sector ($ Millions)

Exhibit E-5: Ten-Year Forecast of Smart Coatings Markets by Functionality ($ Millions)

Exhibit 1-1: Factors Driving Smart Coatings Opportunities


Exhibit 2-1: Major Research Initiatives and Trends in the Self-Healing Coating Segment

Exhibit 2-2: Notable Companies, Products, and Trends in the Corrosion and Wear Resistant

Segment

Exhibit 2-3: Notable Companies, Products, and Trends in the Self-Cleaning Glass Segment

Exhibit 2-4: Major Companies offering Hydrophilic Coatings via Licensing, Outsourcing, or

Other Models

Exhibit 2-5: Common Techniques to Construct Superhydrophobic Coatings on Cellulose-

based Substrate (Fabric and Paper)

Exhibit 2-6: Notable Companies, Products, and Trends in the Corrosion and Wear Resistant

Segment

Exhibit 2-7: Future Opportunities for Smart Antimicrobials

Exhibit 2-8: Antimicrobial Coating Products and Their Applicability

Exhibit 2-9: Commercial Electrochromic Materials for Smart Windows

Exhibit 2-10: Opportunities and Challenges for Color-Shifting Materials

Exhibit 2-11: Materials Platforms for Color-Shifting Products

Exhibit 2-12: Pairings of Smart Functions in Automotive Interiors and Exteriors

Exhibit 3-1: Trends in Coating Formulation – Impact on Smart Coatings

Exhibit 4-1: Selling Features for Selected Smart Coatings in the Aerospace Industry

Exhibit 4-2: Technological Evolution of Anti-Icing Coatings: Becoming Smart

Exhibit 4-3: Selected Vendor Activity in the Smart Aircraft Window Sector

Exhibit 4-4: Opportunities Presented by Smart Coatings in the Aerospace Industry – A

Supply Chain Analysis

Exhibit 4-5: Ten-year Forecast of Smart Coatings Markets for Aerospace

Exhibit 5-1: Selected Smart Coatings for Shipping and Related Markets

Exhibit 5-2: Ten-year Forecast of Smart Coatings Markets for Marine Transport


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Exhibit 6-1: Factors Shaping Demand for Smart Glass in the Automotive Sector

Exhibit 6-2: Firms to Watch in the Smart Windows Market

Exhibit 6-3: Use Cases and Opportunities for Smart Automotive Exterior Coatings

Exhibit 6-4: Market Drivers for Self-Cleaning Surfaces in Automotive Applications

Exhibit 6-5: Passive Color-Shifting Technology Brands and Owners

Exhibit 6-6: Smart Materials in Vehicle Interiors

Exhibit 6-7: Ten-year Forecast of Smart Coatings Markets for Automotive

Exhibit 7-1: Opportunities for Smart Coatings in Construction

Exhibit 7-2: Comparison of Smart Windows Materials and Technologies

Exhibit 7-3: Customer Choice Possibilities of Smart Coatings for Smart Windows

Exhibit 7-4: Firms to Watch in the Smart Windows Market

Exhibit 7-5: Identifying Opportunities for Smart Antimicrobial Coatings in Buildings

Exhibit 7-6: Ten-year Forecast of Smart Coatings Markets for the Construction Industry

Exhibit 8-1: Potential of Self-Cleaning Coatings in Key Consumer Electronics Applications

Exhibit 8-2: Examples of Color-Shifting Fashion Concepts

Exhibit 8-3: Non-Healthcare Applications for Smart Antimicrobials

Exhibit 8-4: Ten-year Forecast of Smart Coatings Markets for Consumer Electronics and

Appliances

Exhibit 8-5: Ten-year Forecast of Smart Coatings for the Textile Market

Exhibit 9-1: Selected Use Cases for Smart Coatings in Medical Environments

Exhibit 9-2: Future Opportunities for Smart Antimicrobials

Exhibit 9-3: Role of Nanotechnology in Medical Smart Coatings

Exhibit: 9-4: Medical Equipment and Devices: Need for Smart Antimicrobials and Coatings

Exhibit 9-5: Ten-year Forecast of Smart Coatings Markets for Healthcare and Medical

Exhibit 10-1: Major Opportunities for Smart Coatings in the Energy Sector

Exhibit 10-2: Selected Coatings Currently Available for Wind Turbines

Exhibit 10-3: Project SAMBA Workgroups

Exhibit 10-4: Ten-year Forecast of Smart Coatings Markets for Energy Sector

Exhibit 11-1: Smart Coatings for Specialized Military Applications

Exhibit 11-2: Ten-Year Forecast of Smart Coatings Markets for Military

Related Reports

Smart Coatings Markets 2015-2022

Multifunctional Smart Coatings and Surfaces: 2016-2023

Markets for Smart Antimicrobial Coatings and Surfaces – 2015 to 2022

Markets for Self-Cleaning Coatings and Surfaces: 2015 to 2022

http://ntechresearch.com/market_reports/smart-coatings-markets-2015-2022

http://ntechresearch.com/market_reports/multifunctional-smart-coatings-and-surfaces-2016-2023

http://ntechresearch.com/market_reports/markets-for-smart-antimicrobial-coatings-and-surfaces-2015-to-2022

http://ntechresearch.com/market_reports/markets-for-self-cleaning-coating-and-surfaces-2015-to-2022


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Chapter One: Introduction

1.1 Background to this Report

Coatings as products are quickly commoditized and, as a result, coating

manufacturers are always in search of that next big thing; novel coatings offering

(1) high gross margins and (2) strong intellectual property protection.

Smart coatings appear to offer all this and are therefore one place that coatings

makers tend to look for new products. In fact, there is nothing new in this. Smart

coatings have actually been around for many years in the form of electrochromic-

coated glass and piezoelectric coatings and have found niche markets in a number

of areas such as self-dimming mirrors and certain kinds of specialist sensors. For

our purposes, smart coatings are broadly defined as any coating that responds to a

stimulus (such as heat or the presence of gas) by re-arranging its morphology or

composition and/or self-enhance its functionality.

As n-tech sees things however, the business environment associated with smart

coatings is changing. In the past smart coatings represented just one of the places

that coatings and specialty chemical companies searched when they were looking

for new opportunities. Today, we believe this class of coatings is one of the first

ports of call visited by strategic planners at these companies. And, as indicated

below, we think that the focus on smart coatings is likely to become even more

intense.

Our understanding is that today when major coating/specialty chemical companies

talk to universities and research institutes about the R&D priorities that they see;

smart coatings are frequently to the fore. As we see it, there are a number of

reasons why the interest in smart coatings is on the rise. These are summarized in

Exhibit 1-1.

1.1.1 Towards a Rapid Evolution of Smart Coatings: From Second to Third Generation Smart Coatings

The bottom line of the analysis contained in Exhibit 1-1 is really that a number of

factors are combining to make smart coatings a more serious proposition with

larger addressable markets than ever before. The most important observation in

the Exhibit is that smart coatings are now a material class that both coatings firms

and large OEMs can feel confidence in.

Where in the past, smart coatings were often low-performance, short-lived

consumer/aftermarket treatments sold by small mom and pop manufacturers, they

are now long-lived coatings that can make a real difference. In the past, for


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example, self-healing coatings were more of a novelty than anything else and

couldn’t offer much more than conventional anti-scratch coatings. Today’s self-

healing coatings are powerful enough to wage a successful competitive battle

against older and less smart coatings.


Factor Examples Impact on Business Case for Smart Coatings

“Smart” is in “Smart” has become a descriptor applied to numerous products and supposedly adds to their marketability

The “smart” in “smart coatings,” used to have a technical meaning, but now conveys a positive marketing message. In particular, we see “smart” as the new “green,” that is smart coatings now have a buzz about them in the way that “green” (i.e., sustainable) coatings once did.

Nanotechnology meets smart coatings

Nanomaterials playing an increasing role in making coatings smarter. For example, self-assembly is claimed as part of nanotechnology and as part of smart of smart materials. Are smart coatings taking over where nanotechnology left off?

Nanotechnology speeds up or otherwise positively enables chemical processes. In the sense that “smart” is used in “smart coatings,” nanomaterials may make coatings “smarter and therefore open up new addressable markets

Performance of smart coatings improves

We are now shifting to high-performance smart materials that are different qualitatively than what has been available before. A good example here is the omniphobic material being developed by SLIPS Technologies

These coatings are the ones that are grabbing the attention of chemical firms and investors. They are no longer just alternatives to conventional coatings but something new under the sun. A window or car that is coated so that a rainstorm can wash away some grime may be a substitute for hand washing. One that stays clean under almost any circumstances and is reasonably priced can make hand cleaning a thing of the past

Smart meets manufacturing

Scalable manufacturing of smart coatings products is an important part of commercialization. But smart materials may also play a role in the actual coatings process. The obvious example here is a costing that self-assembles

Lowering the cost of manufacturing and making it simpler will be a critical part of getting a smart coating deployed in the market place

Source: n-tech Research

If the low-performance coatings just mentioned are Generation 1 smart coatings,

then n-tech believes we are entering the next era of smart coatings; Gen 2

coatings—the coatings that, as we mentioned above, can inspire confidence

among coatings firms and users alike. That is the big specialty chemical firms see

a good prospect of profitability from such coatings, while end users see some real

potential for improving their product by using these coatings.


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Some examples are in order here and we note that many of these Gen 2 coatings

are polymers. Thus, on the user side of the equation, we note that smart

electroactive polymers have already reach a level of maturity that Boeing (a

demanding OEM if there was ever one) has announced an extensive program to

deploy them. At the supplier level, Covestro (the former Bayer MaterialScience)

has done work on self-healing surfaces for the automotive sector using

polyurethanes. Polymers are not the only materials that fall into this generation of

smart coatings—silicon and nanomaterials are also quite important. And because

so much of smart coatings design is biomimetic, biomaterials are also a factor.

n-tech believes that these Gen 2 coatings are just paving the way for a Gen 3

smart coating that has characteristics that are qualitatively better than any

functional coatings that have come before. A good example here is the

omniphobic coating developed by SLIPS Technologies, a firm with a self-

healing/self-cleaning technology with a myriad of possible applications. SLIPS has

received an investment from BASF, a company with a reputation for early entry

into new technologies. In Exhibit 1-2 we provide n-tech’s roadmap for the

evolution of smart coatings.


Generation Period of dominance

Main characteristics Type Applications

Gen 1 2000 until now Low-performance, short-lived. Marginal advantages over non-smart alternatives

Often self-cleaning coatings or anti-scratch coatings with minimal self-healing applications

Cars and residential windows are often market targets

Gen 2 2012 onwards Good performance and lifetimes and serious alternatives to more conventional coatings

Smart self-cleaning coatings for large prestige buildings, smart anti-corrosion coatings. Also, many multifunctional coatings

Aircraft and marine vessels. Medical applications

Gen 3 2018 onwards Outperform all previous coatings

New kinds of coatings such as omniphobic coatings and multifunctional coatings with two or three functionalities

All applications that need premium priced coatings

Source: n-tech Research

Finally, we note that the opportunities are not just in the coatings themselves but

also in a broad range of additives, dopants and equipment that facilitate the

deposition of these coatings onto a broad range of substrates.


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1.2 Objective and Scope of Report

In this report, n-tech identifies the emerging market opportunities for smart

coatings across a wide range of applications in consumer products, medicine and

healthcare, construction, automotive, marine, energy and military areas. The

report examines the use of a wide variety of materials with self-healing, anti-

corrosion, anti-fouling, self-cleaning, self-monitoring, self-assembling and other

smart functionalities. Multifunctional coatings that combine two or more of these

functionalities are also discussed.

Finally, we provide a roadmap and ten-year forecast (in volume and value terms)

for smart coatings in each sector covered and, where possible, we provide

breakouts by materials type. In addition, the report also assesses the R&D and

marketing strategies of the leading firms that are active in the commercialization of

smart coatings. In addition, the report also examines how smart surfaces will find

their place in smart environments where they must compete with embedded

sensors and smart coatings.

Although we discuss in various places in this report, exactly what the term “smart

coating” means, we are fairly liberal in how we define such coatings for the

purposes of this report, which seems appropriate to the stage of development that

smart surfaces find themselves in.

1.3 Methodology of Report

n-tech’s market assessment of the emerging smart surface market is based both

on (1) the latest results from the lab and (2) current marketing trends for coating

products. n-tech has been providing coverage in the smart coatings space for

seven years and the information and analysis in this report is based on this work

as well as on interviews with key executives and secondary material.

Secondary research involved a variety of sources, such as information available on

the World Wide Web, technical journals, press releases, trade press articles,

government databases, company literature, and SEC filings and is used to further

elucidate major trends in the smart coatings market.

1.3.1 Forecasting Methodology

The basic approach taken here to forecasting is similar to other n-tech reports. We

identify and quantify the underlying addressable markets, the penetration of

various smart coating technologies in those markets, and from that we produce a


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sales forecast in volume terms—typically, in this report, in thousands of square

meters.

Although this is the general approach we have taken in all our previous studies on

smart coatings, as we have already noted, we have adopted a somewhat different

approach in this report with the goal of making our forecasts easier to use by the

coatings industry. In the past, we have forecast the various parts of the smart

coatings industry in disparate ways. Here, we have attempted to come up with a

forecasting approach that applies to all the end-user sectors.

Installed base: For all the end-user sectors we cover, we begin with an estimate

of the installed base of items to be coated. For example, in the aerospace

segment, this might be the size of the commercial aircraft fleet. In the case of the

construction industry, we would include the building inventory.

In some cases, this data can be extracted from government statistics or from data

compiled by the relevant trade and professional associations. However, we note

that such estimates often differ among themselves and in many cases, we have

come up with own estimates of installed bases, based on averaging industry data,

etc.

Surface estimations: The next stage in the forecast is to estimate the

addressable market for smart coatings in terms of the potential surface area that

needs to be covered. We get to this figure by taking estimates of the surface area

of the objects to be coated and then multiplying by the installed base.

For example, the worldwide fleet of commercial airliners is approximately 20,000 at

the present time and each of those airliners accounts for about 2,400 square

meters in surfaces that might attract the use of smart coatings, for a potential

coatable surface of 48 million square meters.

Note that we include both interior and exterior surfaces depending on what is

appropriate in individual end-user segments.

Market penetration of smart coatings: Of course, the actual realization of this

potential is barely evident at the present time, which is to say that the penetration

of all smart coatings is very small at the present time.

We estimate the increasing penetration for each smart coating in each segment

differently, but generally we take the point of view that smart coatings will be

relatively high-priced specialized offerings that will still have relatively low

penetrations even a decade from now.


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However, in many of these markets, the potential is huge, so even small

penetrations may lead to large revenue projections. Looked at another way, for

firms that are investing for the very long run, smart coatings may represent the

path to large revenues.

Frequency of coating: Since we are attempting to estimate the amount/value of

smart coatings used, we also need to bring into the estimation the frequency with

which the objects under consideration are being coated. In the projections in

Appendix A, we have included our estimates of the number of months between

coatings and have adjusted our volume/value estimates for each time series

appropriately.

We have assumed that smart coatings achieve quite good lifetimes quite quickly

and continue to improve. However, we acknowledge that many coatings today

don’t have impressive lifetimes, especially (and not surprisingly) those that are still

in the lab or come from small consumer firms.

Pricing and revenues: These volume forecasts in our projections are converted

to revenues by multiplying by prices. Unfortunately, since accurate and firm pricing

in this space is not available to any extent or in most cases, we have gone with

what we consider plausible pricing based on underlying costs and what the various

applications covered seem willing to pay for such products.

In a few cases, we couldn’t arrive at a clear idea of what prices would be

appropriate and instead projected just revenues, again based on what was

plausible. “Plausible” here takes into consideration many factors, but especially

the likely manufacturing capacity for smart coatings, which we expect to grow, but

not dramatically.

Geographies: This report is entirely international in scope. The forecasts are

worldwide forecasts, but we have broken them out by geography in appropriate

ways. Each sector is different in this regard, but the intent is to show where the

coatings are headed.

Thus, when we indicate that a particular value or volume of aerospace coatings are

being sold to China, we are specifically referring to the amount that is being

purchased by Chinese aerospace companies—not the amount of coatings being

produced in China. The justification for this approach is that we are trying to

estimate demand not supply.

Other than this, we have not been geographically selective in the firms that we

have covered in the report or interviewed in order to collect information. However,

a certain degree of emphasis has been placed on the developed world, because


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most of the research around smart surfaces is largely pursued in the developed

world. The firms and research discussed in this report were selected by

importance, not by location.

1.4 Plan of Report

Chapter Two of this report reviews and assesses the various technologies that

make up the smart surfaces segment as currently understood. We look at each

and every major smart coatings technology and at the same time provide plenty of

examples of R&D and commercialization projects that are taking these

technologies to the next stage. These examples are just that, we do not claim to

offer a complete account of every R&D or commercialization effort in every area.

We have tended to focus on the best known research facilities and companies in

this regard.

In Chapter Three, we examine new coating and other deposition processes that

seem specifically appropriate to smart coatings. Many of these are used

throughout the coatings industry, but in this chapter we have focused on the

aspects of these processes that are most relevant to smart coatings.

In the remaining chapters—Chapter Four through Chapter Eleven—we review the

various end-user markets in which smart coatings are likely to generate revenues

over the next decade years and also provide ten-year forecasts of these revenues.

sample of smart coatings markets 2016-2025

Data & Analytics