worldwide smart coatings markets: 2013-2020 slides

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Opportunities for Smart Coatings

NanoMarkets, LCDecember 2013

© 2013 NanoMarkets, LCwww.nanomarkets.net

2ABOUT NANOMARKETS

• NanoMarkets provides industry analysis of advanced materials markets in the energy and electronics sectors. We have been covering these activities for a decade

• Our work includes market, company and technology analysis, market forecasting and due diligence. NanoMarkets provides forecasts of all major thin-film, organic and printed electronics markets, conductive and advanced coatings

• Offerings include reports, custom consulting, seminars/webinars and in-house training. NanoMarkets is based in U.S., with extensive contacts all over the world


2ABOUT THE REPORT

Smart coatings are coatings with unique chemical, physical, mechanical, or electricalproperties that respond to external stimuli, such as light, electric current, and pressure.The application of the smart coating defines the choice of the coating material and itsinherent characteristics. NanoMarkets believes that the smart coatings industry will have alarger mass appeal when these materials become more affordable and productfunctionality improves.

The key growth drivers for the global smart coatings industry include:

•Low overall cost of ownership in price-sensitive markets and

•Novel functionality in price-insensitive applications

In addition to finding application in the construction, automotive, energy, consumerelectronic goods, and textile segments, smart coatings also have significant opportunitiesin military and medical applications. These two segments are not price-sensitive and arelikely to support research activities in the smart coatings space.


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OPPORTUNITIES: BUILDING MATERIALS AND ENERGY EFFICIENCY• Rising energy prices, the major demand driver for self-dimming window coatings used inbuildings.

• Reviving construction industry, likely to boost demand for self-dimming windowcoatings.

• Demand for electro-chromic coatings likely to dominate over thermo-chromic type

• Advancements in self-dimming window coating technologies to bring prices down andincrease the consumer base.

• Self-healing coatings for concrete and hydrophobic coatings that are capable of sealingthe cracks will drive growth of self-healing coatings in construction in medium to long run.

• Coatings with corrosion protection properties and self-healing coatings with multiplefunctionality, likely to further expand their applications in construction segment.



OPPORTUNITIES: ENERGY GENERATION

• Good electrical conductivity, chemical resistance, high transparency, and enhanced anti-reflectivity makes smart coatings suitable for this segment.

• They offer wear resistance, thermal insulation and electrical insulation in extremeenvironment without losing their original magnetic, electronic and dimensional properties.

• Photovoltaic and Wind energy applications, to drive demand in renewable segment.

• Antimicrobial, self-cleaning and self-healing properties make them suitable for Windenergy and PV applications (particularly in those used in dust-prone regions).

• Self-assembling coatings ready for the next generation oil and gas pipelines that areexpected to operate at high temperature and harsh environment.

•Other applications:- Research is under process in order to design coatings suitable forfuel cells and oil-slick removal applications.



OPPORTUNITIES: AUTOMOTIVE AND MARINE

• Smart coatings find their way here as they offer benefits such as:- improved assets life,limited corrosion damage, and reduced maintenance.

• In transportation, they find applications in all verticals:- land vehicles, aircrafts, trains,and marine vessels .

• Corrosion sensing coatings, to find application in military vehicles, marine vessels andaircrafts.

• Self-cleaning and self-dimming coatings along with self-healing coatings likely to drivedemand.

•Material firms likely to play key role through mass production facilities for such smartcoatings


• Self dimming and self-cleaning coatings already in use.

• Self-healing likely to gain importance

• To address corrosion of parts and disintegration of protective paints

• Sensor with fluorescent coatings prevent MIC

• To address growing concern over bio-fouling

• copper-free, biodegradable anti-fouling coatings

• Prevent stress corrosion cracking in aircraft.

• Increases safety of marine vessels Corrosion

SensingCoatings

MarineIndustry

Self-dimming&

Self-healing

AirlineIndustry



Smart optical coatings:-Used in mirror and aircraft

sensors and effects the way light is reflected and transmitted

Color-shifting coatings:-Changes color with viewing

angle and used in private jets, cars, bikes, boats and helmets

Nanoceramic coatings with self-repairing properties:-

Scratching and marring of paint surfaces

Smart coatings with embedded sensors for tires:-Signals driver when tires begin

to lose traction

Coatings:-That improves the effectiveness

of braking and suspension systems

Smart lubricant coatings:-Enhance the performance and effectiveness of automobile oils



OPPORTUNITIES: MEDICALAn

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• Variety of antimicrobial coatings available today

• Parylene-based coating solution in use to prevent HAIs

• Silver and copper-based antimicrobial biocoatings under development

In d

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• This segment likely to drive growth for smart coatings in long run

• Self-assembling coatings likely to find application in medical devices, implants and biosensors

• Hydrophobic and hydrophilic mixed with pure gold, to be used in drugs delivery

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• Applicability in increasing the effectiveness and accuracy of diagnostic devices

• Medical uniforms:- to provide protection against harmful microorganism and electromagnetic radiations

1 2 3



• Demand for innovative solutions for protecting technologically advanced, expensivedevices likely to come.

• Sprayable waterborne solutions and polyurethane self-assembling coatings havesignificant potential to gain market share in this segment

• These smart coatings likely to provide superior protection to modern-day touch screendevices.

• Touch screen devices:- point-of-sale devices, automated teller machines (ATMs), self-service kiosks, and interactive point-of-purchase devices, as well as smartphones, tablets,and other portable electronic devices.

OPPORTUNITIES: ELECTRONIC AND DISPLAYS



OPPORTUNITIES: ELECTRONIC AND DISPLAYSTo

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• Prevents build up of dirt and microbes, and formation of smudges, on touch screen

• Titanium dioxide coating likely to be used for protecting glass surfaces of smart phones

• Silver -based antimicrobial coatings also got good potential Pr

essu

re-s

ensi

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coat

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• Need for smart coatings to prevent overloading of touch-based sensors

• Fingerprint technology based smart coatings to provide additional protection

• Electro active smart films likely to improve the consumer experience with tactile sensations

Oth

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• Multifunctional touch screen coatings for durability, scratch resistance and extended life

• Still much scope of improvement , if this segment is considered

1 2 3



OPPORTUNITIES: TEXTILES

•Opportunities in shape memory polyurethane (SMPUs) and

intelligent textiles

•Environmentally responsive textiles will represent the largest growth

area for smart coating manufacturers

•Self-cleaning coating solutions for carpets and fabrics will experience

strong demand in the medium term

•Titanium dioxide (TiO2)-coated fabrics will also gain market share

•Fire-retardant coatings in fire-sensitive industrial applications


OPPORTUNITIES IN MILITARY Corrosion-prevention coatings will generate the maximum revenue

for smart coating manufacturers in the military sector in the coming years.

Biosensing and antimicrobial coatings for military uniforms: Offers real-time remote monitoring and provide antimicrobial protection

Potential of copper-free naval anti-fouling coatings: Smart coatings for naval anti-fouling applications will experience significant demand growth in the coming years.

New research projects• Smart coating with a self-signaling feature• Nanosensors in vehicle paints intended to offer self-healing capabilities


FIRMS TO WATCHFirms Key products, focus areas and developments

3M (US) • A wide portfolio of automobile window tintingand scratch-resistant coating solutions

• Self-dimming automobile coating solutions from3M will experience a strong adoption rate

Dow Corning (US): Consumer electronics industry: transparent anddurable thin film on the top of touchscreens

AkzoNobel (Netherlands) Key products:• Airline industry: Magnesium-based corrosion-

protection coating solution• Building and construction space: anti-corrosion

coatings (International Paint)• Military: copper-free anti-fouling coatings• Eco-friendly and longer-lasting coatings• Automotive coating : Autoclear, a vehicle body

topcoat with scratch-resistant and self-healingproperties



Saint Gobain (France): Acquisition of Sage Electrochromics(US) in 2012: to expand themarket for electrochromic windowsStrong presence in the ceramic coating space

PPG Industries (US): Key products:• Construction: Amerlock and SIGMA• Transportation: Electrochromic auto-dimmable windows

to the aerospace industry in collaboration with Gentex• Energy: Coatings for wind turbine blades and tower

surfaces. Selemex and AUE are established brands

Axalta (Previously DuPont Performance Coatings)(US): Strength in corrosion-prevention coatings for use onconstruction materials and industrial manufacturing assets

DuPont (US): Established products : Teflon coatings thanks to completechemical inertness, reliable dielectric stability, and a lowcoefficient of friction.

Hempel (Denmark): Anti-fouling coating market: premium and cost-effective self-polishing coatings with anti-fouling properties.

Jotun (Norway): Wind energy industry: anti-corrosive coatings and topcoatsMarine industry: anti-fouling coatings with self-polishing andanti-corrosion features



Castolin Eutectic (Switzerland) Acquisition of Monitor Coatings: expand its market position inthe industrial wear and corrosion protection segmentUltra-dense, high wear-resistant coatings: Strong growthpotential

Gentex (US): Market leader in the automotive and airline markets with itsself-dimming coating solutionsCollaborated with PPG industries (US) to expand the scope of itsAlteos brand of electrochromic coatings

Lubrizol (US): Permaxwater-based, breathable and MyFlamflame retardantcoatings: Good opportunity in industrial applications

CHT Group (Germany): Apyrolflame-retardant textile coatings: significant potential forgrowth in industrial applicationsIncreasing product diversity: flame-retardant coatings market


EMERGING PLAYERSFirms Key products, focus areas and developments

Balcony Systems Solutions Ltd(UK): Self-cleaning hydrophobic coatings for automotive, buildingconstruction, and solar energy sectorsCost effective solutions

NanoShell (UK) Hydrophobic self-cleaning coatings are ideal for application onglass substratesWood-specific waterproof coatings

CimaNanoTech (US): Santenanosilver thin-films: Can be adopted in multipleapplications, including photovoltaics, electromagneticinterference (EMI) shielding, flexible displays

New Energy Technologies (NET) (US): SolarWindow coating solutions: environmentally friendly,hydrocarbon based coating materials and cost-effective wetchemistry process

AnCatt Inc. (US): Polyaniline coating : Corrosion protectionStrict environmental laws should increase demand for itsproducts


EMERGING PLAYERS

Firms Key products, focus areas and developments

Research Frontiers Inc. (US): Electrochromic window coatings to the automotive and airlineindustriesNew growth potential: Coating solutions to be applied onsubstrates other than glass, such as, polycarbonate andacrylicplastics

Debiotech SA (Switzerland): Focus: medical applicationsIts ceramic nanocoating has the potential to become asuccessful product


BARRIERS TO GROWTH IN THE SMART COATINGS MARKET

Some of the key areas of concern:

• The premium pricing structure

• Technological gaps

• Unfavorable environmental regulations

• Disinclination of end users towards particular products


SUMMARY OF EIGHT-YEAR SMART COATINGS MARKET FORECASTS

Likely to reach around $6 billion in 2020 from around

$0.4 billion in 2013

CAGR of 49.50%

through the forecasting

period

The military segment will lead the global smart

coatings market with a CAGR of 86.58%

The leading segment is

likely to shift from the

construction segment in 2013 to the

energy generation segment in

2020

0

1,000

2,000

3,000

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5,000

6,000

7,000

2013 2014 2015 2016 2017 2018 2019 2020

$ M

illio

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Smart Coatings Market

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