SALES NEWSLETTERSPRING 2013

VIEW FROM THE BLEAU

I am happy to introduce Fontainebleau’s digital quarterly newsletter, a brief glimpse at what’sgoing on at the hotel.

Fontainebleau continues to have irresistible market appeal, attracting more guests than ever before. The hotel’s powerful identity hasgenerated a new level of awareness, anticipation and emotion, drivingnew business and creating uncontestable loyalty to the brand.

This winter Fontainebleau unveiled an aggressive national advertising campaign, Famously Fontainebleau, illustrating the timeless appeal of Fontainebleau as a world of experiences, moments, details and design that are modern, sexy and fun-uniquely Fontainebleau. January saw Fontainebleau play host to Alabama’s Crimson Tide football team as they won the coveted Orange Bowl title. Camera crews from around the world descended on the resort, including ABC Good Morning America’s live broadcast from the Ocean Lawn with the winning athletes, watched by over 44,975,279 million viewers. Recently, the Florida Restaurant and Lodging Association named Fontainebleau Hotelier of the Year.

Allow Fontainebleau to deliver a unique, luxury experience that exceeds your expectations, with exceptional personal service and unrivaled entertainment and amenities.

See you here soon,

Scott Flexman Vice President of Sales & Marketing

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GIFTS & GADGETS

Our team of skilled personal shoppers and graphic designers are available to help you find the perfect customized gifts for your guests and VIP’s. From elegant to fun, traditional to unique, allow us to assist with your corporate and personal gifting plans. Contact Robin Gamm-Sweigert at 305-695-6575.

Always a perfect option is the gift of Fontainebleau or Lapis Spa.Gift cards are the perfect way to honor employees, drive performance,thank loyal clients, and motivate and inspire your team. Online go tofontainebleau.com/giftcards. In person, purchase at Morris & Co. orLapis Spa, Fontainebleau.

TAKE ADVANTAGE OF OUR KNOWLEDGE

Our sales professionals understand the intricate planning of the perfect meeting.Fontainebleau is already experiencing strong demand for 2013-2015 programs.Take advantage of the expert knowledge of our team and allow them to findthe precise solution for your meeting by calling 305-535-3255 to discuss alternateoptions and great value dates that fit your groups needs.

STAY CURRENT

We want you to be the first to know about important dates, exclusive Fontainebleau o�ers, news and events. Make sure your mailing address, email and contact information is up-to-date in our records to ensure speedy communication. Contact Sales at 305-535-3255 with any new information.

TRÉSOR RENOVATION COMPLETE BY JUNE

After a sumptuous transformation of Trésors’ luxury condo-hotel suites, final preparations for the completion of the Trésor Lobby renovation are well underway. Tentative completion is set for the first week of June.

INTRODUCING TIMELESS AT FONTAINEBLEAU

Continuing to provide our guests with an unequaled selection in retail, Fontainebleau recently opened our newest shop, Timeless. Stunning indesign and product selection, Timeless celebrates the hotel’s iconic past,present and future, featuring exceptional timepieces and fine jewelry for women and men. Combining designer and statement pieces unique to Fontainebleau, Timeless pays homage to the hotel’s legacy and modern glamour through a wide range of alluring jewels.

INFORMATION

Fontainebleau has been a destination for entertainment since opening in 1954. Fontainebleau’s BleauLive immersive guest experience continues the tradition of entertaining. This year’s line-up includes performances by:

Carly Rae Jepsen | Friday, May 10, 2013FUN. | Wednesday, May 29, 2013iHeartRadio’s Ultimate Pool Party | Friday & Saturday, June 28 & 29, 2013

Visit bleaulive.com for details.

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MOLTON BROWN BATH AND BODY PRODUCTSCOME TO FONTAINEBLEAUIn March, Fontainebleau introduced the luxurious bath and body products of Molton Brown as our in-room bath and body amenities. Similar to Fontainebleau, Molton Brown has long been synonymous with luxury and indulgence. The company stocks some of the world’s most prestigious hotels and cruise ships in over 65 countries. Each new Molton Brownin-room product selected by Fontainebleau is designed to exceed our guests’ expectations.

“Finding Molton Brown in your hotel bathroom is the mark of a fine property. You know that you’re in for a good stay.”

INSPIRING NEWS FROM THE GYMEXPERIENCE TRAZERRemove the boredom associated with conventional workouts. With TRAZER you control life sized characters and objects on a giant screen through your body’s actual movement, motivating you to increase your body’s performance. Schedule a 10 minute complimentary session powered by TRAZER on yournext visit to Fontainebleau.

CUSTOM GROUP CLASSESDid you know Fontainebleau Gym’s certified personal trainers o�er a vast array of experience and customize sessions to best complement your groups' interests. Contact Josie Feria, Director of Spa Operations, at 305-674-4772 for more information.

HAKKASAN INTRODUCES A GLUTEN-FREE MENUHakkasan has recently added a gluten-free menu to create healthier options for guests. The menu features Crispy Almond Prawn Vegetarian Salad to start, several mouth watering entrée options including Stir-fried Scallop with Mushroom and Chinese Chive, and a Mango Custard, Grapefruit, Calamansi, and Coconut Sorbet is one of three sweet desserts highlighted to end the meal.

CELLAR 1954Fontainebleau’s monthly wine and dinner series pairs the world’s mostprestigious wines and wine makers with the award-winning cuisine ofFontainebleau. Upcoming evenings include:DUNN VINEYARDS | April 24

ARAUJO ESTATE WINES | May 16

CHAPPELLET VINEYARDS | June 13

PETER MICHAEL WINERY | July 18

UNIQUE ONCE IN A BLEAU MOON DINNERFontainebleau marks the rare astrological phenomenon, the “Bleau” Moon with a celestial, one-of-a-kind culinary experience. Indulge in a private, moonlit dinner atop the chic setting of La Côte Mediterranean Grill, with sweeping ocean views and the iconic sights of Fontainebleau’s poolscape. Perfect for any romantic celebration, or simply an excuse to spoil someone special.

$120 per couple | Four Course Dinner | Table $199 per couple | Four Course Dinner | Cabana with Champagne Toast

Upcoming Dates: April 25, 26, 27 | May 23, 24, 25 June 20, 21, 22 | July 18, 19, 20

- Condé Nast Traveler, Best in the World, 2010

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FRAGILE FUTURE CHANDELIER INSTALLED AT TIMELESSLonneke Gordijn and Ralph Nauta's chandelier creation, Fragile Future, aims to establish a point of balance between information overload and human sensibility. The goal is to create a dialogue between nature and technology, creating a new synergy. The hope is to encourage people to notice things that they no longer notice; to reach some kind of unconscious recognition that everyone instinctively feels and understands, yet have lost the time for. Fragile Future is viewable in Timeless, Fontainebleau’s new jewelry and watch boutique.

Lonneke Gordijn1980, Alkmaar, Netherlands

Ralph Nauta1978, Swindon, UKFragile Future, 2013

Phosphor Bronze, real dandelions and LED's128 x 33 X 41 inches

JOHN ROGERS

JOHN RICCARDO

DERRICK ROBERTS

FOOD AND BEVERAGE TEAM MEMBER APPOINTMENTSThe Food and Beverage Team at Fontainebleau has three exciting changes tothe iconic property’s leadership team to share. The promotion of John Rogersto Director of Food and Beverage, the appointment of John Riccardo as thenew Director of Signature Dining, and the addition of Derrick Roberts asChef de Cuisine at Gotham Steak.

An instrumental leader in the success of the world class Food and Beverage and Recreation departments of Fontainebleau, John Rogers was initially hired as part of the property’s opening team as the Director of Recreation, where he was responsible for all pool, beach and Kids’ Camp operations. Shortly thereafter, Rogers was promoted to Director of Pool Operations, then became Assistant Director of Food and Beverage, where he achieved numerous guest, teammember and financial accolades. “We are thrilled to recognize John Rogers’dedication and ability with his promotion to the position of Director of Food and Beverage,” said Je�rey Klein, Vice President of Operations.

A new addition to Fontainebleau’s Food and Beverage Executive Team is JohnRiccardo, who was recently hired as the Director of Signature Dining. With morethan 20 years of restaurant and hospitalityexperience, Riccardo brings with him areputation for being highly e�ective indeveloping long term guest relationships thathave made him a successful industry leader.“John Riccardo brings unparalleled expertisein the hospitality industry and will be aninvaluable asset to the Food and BeverageTeam here at Fontainebleau,” said Klein.“We are extremely excited to have him onboard.” The newest edition to Fontainebleau’sworld-class culinary team, Chef Derrick Robertshoned his skills in kitchens across the globe.A graduate of The French Culinary Institute inNew York City; Baan Thai Cookery School inChiang Mai, Thailand; and Somphong Cooking School in Bangkok, Roberts culinary journeybegan in New York at Tribeca Grill. Fromthere, his adventure included Michelin Star’sArstiderna; Parallel 23 in Turks & Caicos;Umami in Copenhagen; the St. Thomas Ritz’sBleuwater; and Hawaii’s Hualalai Resort’sflagship restaurant. Most recently, Roberts wasChef de Cuisine of the Marriott MarquisTime Square. Be sure to taste Chefs’ excitingnew seasonal menu additions on your next stay.

GOING ON IN ANDAROUND MIAMI BEACH

APRIL 17, 2013

MIAMI HEAT VS. ORLANDO MAGIC

800-462-2849

WWW.MIAMIHEAT.COM

APRIL 17 - 20, 2013

SOUTH BEACH COMEDY FESTIVAL

800-745-3000

WWW.SOUTHBEACHCOMEDYFESTIVAL.COM

APRIL 18 - 21, 2013

MIAMI WILDLIFE CONSERVATION FILM FESTIVAL

305-673-4567

WWW.WCFF.COM

APRIL 20 - 21, 2013

BLUES, BREWS & BBQ FESTIVAL

305-247-5727

WWW.FRUITANDSPICEPARK.ORG

APRIL 24 - 25, 2013

VIZCAYA MOONLIGHT GARDEN TOURS

305-250-9133

WWW.VIZCAYAMUSEUM.ORG

APRIL 25 - 28, 2013

MASERATI MIAMI BEACH POLO WORLD CUP VIII

305-538-3809 EXT. 22

WWW.MIAMIPOLO.COM

APRIL 25, 2013

THE MERCEDES-BENZ CORPORATE RUN

305-666-7223

WWW.MERCEDESBENZCORPORATERUN.COM

APRIL 27 - MAY 5, 2013

MIAMI GAY & LESBIAN FILM FESTIVAL

305-751-6305

WWW.MGLFF.COM

MAY 17 - 19, 2013

CUBA NOSTALGIA

305-856-7595

WWW.CUBANOSTALGIA.ORG

MAY 10, 2013

CARLY RAE JEPSEN

WWW.BLEAULIVE.COM

MAY 19, 2013

CHOPIN FOUNDATION CONCERT SERIES

305-868-0624

WWW.CHOPIN.ORG

MAY 29, 2013

FUN.

WWW.BLEAULIVE.COM

JUNE 6 - 30, 2013

SUMMER SHORTS

305-755-9401

WWW.CITYTHEATRE.COM

JUNE 19 - 23, 2013

FILM LIFE’S AMERICAN BLACK FILM FESTIVAL

646-375-2411

WWW.ABFF.COM/FESTIVAL

JUNE 28 - 30, 2013

iHEARTRADIO ULTIMATE POOL PARTY

WWW.BLEAULIVE.COM

JULY 12 - 14, 2013

INTERNATIONAL MANGO FESTIVAL

305-667-1651

WWW.FAIRCHILDGARDEN.ORG

JULY 20 - 23, 2013

SWIMSHOW & LINGERIESHOW

305-596-7889

WWW.SWIMSHOW.COM