Other Thoughts

A one-page resumé shows you

understand what you are selling. Getting

the right material on one page is difficult

and requires thought. Experienced buyers

appreciate the effort. More than one page

indicates your ego may be more important

than your message. Or it may indicate a

lack of focus. More than one page risks

boring or confusing the reader.

Make it easy on your buyer!

Times 12 is the best typeface for resumés.

Use italic or bold, but sparingly. If you

need more space, shrink the side, bottom,

and finally the top margins before you

reduce the type size. As you get older,

your arms get shorter, so small type is

harder to read.

If you need to write “resumé,”

“objective,” “work history,” and

“education,” to identify your “resumé,”

“objective”, “work history,” and

“education,” write it better!

Applying Your Resumé

The best cover for a resumé is a thumb

and forefinger. You consistently get your

best results using your resumé in person.

If you see a great advertisement that does

not name the company, find the three best

suspects and go talk to them all. Your

chances are better at the two companies

that didn't run the ad, because they aren't

swamped with 500 resumés they have to

read before they can hire someone.

This work is licensed under the Creative Commons

Attribution-Noncommercial 3.0 United States License.

DICK DAVIES

SALES LAB INCORPORATED THROUGHTHEBROWSER.BLOGSPOT.COM

www.DickDavies.com

Sales Lab Resumés

Easier,

Faster,

Better!

Dick Davies

Present@DickDavies.com

What Most People Include

Contact Information - Name, address

and telephone. Recruiters find that many

resumés have bad contact information.

Tip-The telephone number on the resumé

should call your best voicemail.

Chronology demonstrates you can stick

with an assignment.

A second, minor benefit is showing where

you developed your skills.

The chronology line is: Dates Title

Organization

Dates - Just use years. Most recent date

includes "present" if you write the resumé

while you have any connection with your

employer (including severance).

Title - Since you can only use one title for

each chronology entry (I say so), use the

best one.

Organization - I once consolidated three

short positions over an18 month period

when I discovered the person had stayed

to complete one project which had been

passed on to three different contractors.

Organize your resumé to your advantage.

Tickets - Pick the degrees, certificates,

memberships and personal information

that are most likely to interest your reader.

Use these to fill up the little space left at

the bottom of the only page of your

resumé.

What Most People Miss

Stories - Spewing facts and capabilities at

people makes their eyes glaze. Tell them a

story and they will see new applications

for your skills. The bad news is that no

matter how precise your story, people will

not hear what you said. The good news is

that they hear what they want to buy.

Develop two to three stories that show

your best wins and use them over, and

over, and over.

Positioning - Taking a position at the top

of your resumé helps the reader identify

where you fit. Paragraphs with words like

"challenge," "diversified" and "energetic"

don't get it. I consider three models for

developing an effective positioning.

1. Management Function - The four line

functions are Research & Development,

Production, Marketing and Finance. There

are three staff functions, Human Resource

Development, Secretarial and Legal

(that's Corporate Secretary, not word

processing), and External Affairs. In my

experience, the best resumés have a

functional positioning.

2. Skills and Experience - I once built a

resumé for an "Orchestra Conductor." I

also built a functional resumé for him that

was positioned for

Marketing/Fundraising/Public Relations.

The Marketing resumé got him the job as

an orchestra conductor.

3. Industry experience - Computer

programmers, wildcatters, soldiers, and

pilots (staying in their field) can use an

industry experience positioning.

Sample Positionings

Each of these was used on a successful

resumé. (Second lines italicized)

Marketing/Enrollment/Fund-raising

General Management Executive

Marketing/Operations/Finance

Hospitality Management Executive

Assistant to a Senior Executive

Information Systems Management

Marketing/Finance/Computing Strategy

Applied Research-Product/Process

Development

Sales/ Marketing Management

Direct Sales/Advertising/Promotion

Account Development/Training/

Promotion

Administrative Management / Assistant

To A Senior Executive

Sales/Marketing Operations

Direct Sales/Training/Administrative

Systems

Technology Management

Assessment/Application/Commercializati

on

A top telemarketer and award winning

programmer ...I use telephones and

computers to uncover competitive

information, feed reseller networks, and

close key accounts better than direct

sales forces.

COLLEGE ACE TURNS PROFESSIONAL

Deadline-Proven Writer/Editor Seeks

Assignment