sales development program
DESCRIPTION
Sales Development Program. Agenda. I. Company Overview II. Development & Employment Information III. Career Information IV. Recruitment & Interviewing Process. Company Overview. Nation’s Leading Consumer Promotions Co. - PowerPoint PPT PresentationTRANSCRIPT
Agenda
I. Company Overview
II. Development & Employment Information
III. Career Information
IV. Recruitment & Interviewing Process
Unsurpassed and comprehensive portfolio of complementary products and services
Nation’s Leading Consumer Promotions Co.
Single-source marketing services company whose home-delivered, in-store and on-line media are united under the SmartSource family brand
Specializing in customized, integrated marketing concepts and programs
Built upon a foundation of strong retail and media relationships
Superior knowledge of consumer shopping behavior
Part of the News Corporation Family
Twentieth Century FoxFox Animation Studios20th Century Fox Home Entertainment
20th Century Fox Television
Fox Broadcasting Company
News America Marketing
News America Publishing
Fox Filmed Entertainment
News Corporation
Fox Television StationsFox Kids Network
Fox SportsFox News ChannelFX Network & fXM
HarperCollins PublishersThe New York Post
The Weekly Standard
In-StoreFSI
Merchandising ServicesInternational
On Call
News America Marketing Divisions
FSI
In-StoreMerchandising
Services
iGroup
International
Free-standing inserts Home-delivered sampling Retailer co-marketing Themed events
At-shelf couponing At-shelf advertising Cart advertising Aisle advertising Broadcast advertising &
promotion Sampling &
demonstration services
Flexible client-dedicated programs-- short- and long-term
Syndicated programs
Online Coupons Coupons from retailer
loyalty card databases Free-standing inserts In-store advertising &
promotion Merchandising services
Office Locations
New York City - Headquarter Office
Wilton, CT - Headquarter Office
Princeton, NJ
Boston
Cincinnati
Los Angeles Chicago
Atlanta
DallasMinneapolis
Operating Principles
employee development
full disclosure
inclusive management
effective communication
maximize the business
1
4
2
3
5
Company Culture
open door policy to senior management
an energetic, accomplished sales staff
holiday events and seasonal outings
supportive yet challenging team environment
community involvement
employee awards and recognition
Benefits
health care
401K
tuition reimbursement
flexible spending account plans
paid time off
paid holidays
pension plan
Success Qualities
3.0 minimum cumulative GPA
excellent written & verbal skills
strong work ethic
leadership
initiative and follow-through
problem-solving skills
ability to set priorities
attention to detail
team player
Training & Career Development
Role training, company and industry orientation, technology skills and management development
Learn from more experienced ACs and AAs
Mentor Program pairing new hires and executives
AC lunches with CEO and President
Yearly performance management review
Sales Development Career Path
Communicate between clients & internal departments
Participate in sales calls Handle production materials Process orders and contracts Coordinate client presentations Work on an account team
with an AD Analyze customer data Recommend advertising markets for
accounts and brands
account coordinator
Sales Development Career Path
Account Coordinator responsibilities
Manage selected regional accounts Develop new business clients
account associate
responsibility
Sales Development Career Path
account director
Manage national and regional accounts
Act as a marketing consultant for clients
Manage all aspects of each client’s business
Manage an Account Coordinator’s work and development
positive attitude
A Day in the Life of an AC
8:00 am Comes in early to set up Deadline Report
10:00 am Works with the Media Department to customize a regional market list to meet a client’s distribution requirements
11:15 am Meets with Layouts to review specs for a client’s SmartSource Magazine ad
1:00 pm Learns of the Company’s weekly performance at the Regional Sales Meeting
2:30 pm Contacts Marketing Services to create a presentation demonstrating benefits of launchinga new product with SmartSource programs
4:00 pm Discusses a business contract with Legal that specifies a packaged goods manufacturer’s agreement to place its FSI and In-Store advertising exclusively through News America Marketing
Lori Nicholson, University of Michigan, 1998 Political Theory and Latin American History
Sales Superstars: Heidi Gray
November 1988 Account Coordinator November 1989 Account Associate February 1992 Account Director November 1994 Senior Account Manager July 1996 Group Sales ManagerJuly 1998 Vice President, Group Sales ManagerMarch 2000 Sr Vice President, Regional Manager
Born: Chicago. ILCurrent Home: New York CityCollege: University of Michigan, 1988, Sociology
a focused and creative team player
Heidi’s Timeline
InternshipsProvides a solid foundation and working knowledge of New America Marketing processes, expectation, systems and client relationships
open to all majors full-time, entry-level paid positions special summer intern projects potential for future employment available in sales, marketing, media, finance, human resources and operations
Requirements minimum 3.0 cumulative GPA strong communication skills strong work ethic excellent written and verbal skills
initiative & follow-through leadership ability interpersonal skills MS Office, Word, Excel, PowerPoint,
e-mail systems
Interviewing Process
Qualified candidates then meet with 7 members of our Executive Committee in NYC
Candidates can also interact with their
prospective peers and managers
Offers based on the unanimous recommendation of the participating Committee members
If you have at least a 3.0 cumulative GPA, submit a résumé to News America Marketing
If you possess our Success Qualities, a News America Marketing representative then interviews you on campus during your school’s campus interviewing.