sales copywriting ideas to make your email stand out

S A L E S C O P Y W R I T I N G I D E A S T O M A K E Y O U R E M A I L S TA N D O U T

S T E A L T H I S :

E V E R R E C E I V E D O N E O F T H O S E E M A I L S

W H I C H M A D E Y O U T H I N K

W T F ?

H E R E S A R E A L U N S O L I C I T E D E M A I L

F R O M A R E A L S A L E S P E R S O N

W H O D I D N T F O C U S O N T H E N E E D S O F H I S P R O S P E C T

( AV O I D T H E S E M I S TA K E S ! )

1. Headline doesnt offer a compelling benefit

Your headline needs to quickly entice the recipient to open it

2. Opening is long and doesnt entice recipient to keep reading

Goal of your opening sentences is to convince the recipient to keep reading.

3. I dont care what youre looking for!

Prospects care about themselves - their business needs, challenges, etc. Never start a sentence with we.

4. Weak language& no compelling reason given to continue conversation

Call to action needs to be clear, simple and compelling.

T H AT E M A I L S M E L LS W O RS E T H A N MY

L I T T E R B O X .

B U T W H AT I F T H E R E W A S A N O T H E R W AY ?

U S I N G S A L E S C O P Y W R I T I N G

( H E R E S A R E - W R I T E O F T H E M E S S A G E )

T H E R E I S

Create a headline which arouses curiosity and hints at useful information to increase open rate

Offer your prospect information of value and create desire

Get their attention: Sounds like something I need to know!

Hint at a solution: What a relief, you have ideas to solve my problem

Build their desire: I want an unfair advantage!!!

BOOM! End with a clear call to action

Free is a great word to overcome objections & a free report of value can gives an incentive to respond

(Note: If youre sending a broadcast message, avoid free which can get flagged by some spam filters. Try complimentary instead)

SHA-BAM! A ninja embedded command, telling them what to do

Make it all about your prospect

F O U N D T H I S H E L P F U L ? S H A R E I T

W I T H A FR I E N DV I S I T C O P Y D O J O

http://copydojo.com

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