sales copywriting ideas to make your email stand out

Download Sales copywriting ideas to make your email stand out

Post on 17-Jul-2015

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  • S A L E S C O P Y W R I T I N G I D E A S T O M A K E Y O U R E M A I L S TA N D O U T

    S T E A L T H I S :

  • E V E R R E C E I V E D O N E O F T H O S E E M A I L S

    W H I C H M A D E Y O U T H I N K

  • W T F ?

  • H E R E S A R E A L U N S O L I C I T E D E M A I L

    F R O M A R E A L S A L E S P E R S O N

    W H O D I D N T F O C U S O N T H E N E E D S O F H I S P R O S P E C T

  • ( AV O I D T H E S E M I S TA K E S ! )

  • 1. Headline doesnt offer a compelling benefit

    Your headline needs to quickly entice the recipient to open it

  • 2. Opening is long and doesnt entice recipient to keep reading

    Goal of your opening sentences is to convince the recipient to keep reading.

  • 3. I dont care what youre looking for!

    Prospects care about themselves - their business needs, challenges, etc. Never start a sentence with we.

  • 4. Weak language& no compelling reason given to continue conversation

    Call to action needs to be clear, simple and compelling.

  • T H AT E M A I L S M E L LS W O RS E T H A N MY

    L I T T E R B O X .

  • B U T W H AT I F T H E R E W A S A N O T H E R W AY ?

    U S I N G S A L E S C O P Y W R I T I N G

    ( H E R E S A R E - W R I T E O F T H E M E S S A G E )

    T H E R E I S

  • Create a headline which arouses curiosity and hints at useful information to increase open rate

  • Offer your prospect information of value and create desire

  • Get their attention: Sounds like something I need to know!

  • Hint at a solution: What a relief, you have ideas to solve my problem

  • Build their desire: I want an unfair advantage!!!

  • BOOM! End with a clear call to action

  • Free is a great word to overcome objections & a free report of value can gives an incentive to respond

    (Note: If youre sending a broadcast message, avoid free which can get flagged by some spam filters. Try complimentary instead)

  • SHA-BAM! A ninja embedded command, telling them what to do

  • Make it all about your prospect

  • F O U N D T H I S H E L P F U L ? S H A R E I T

    W I T H A FR I E N DV I S I T C O P Y D O J O

    http://copydojo.com

    A N D F O R M O R E FR E E

    C O P Y W R I T I N G T O O LS T O G R O W Y O U R

    B U S I N ESS