Opening Address���Day 1

P R E S E N T A T I O N B Y

Silvana Bottega CEO, SALA

W E A L T H S U M M I T

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Silvana Bottega is founding director of

the Southern Africa Luxury Association

(SALA). Eternally seeking new knowledge,

she has studied at UCT, London Business

School, the European University Institute,

Red&Yellow, AAA, and she has attended

5 summer courses at different universities

in France and Italy. Having completed

a trilingual Masters degree in European

Politics and Policy, Silvana secured a

place on the sought after WPP fellowship

programme designed to cultivate high-

calibre management talent. After her

studies, she spent five years in Asia Pacific

based in Hong Kong, Shanghai and

Beijing. During this time she managed

everything from innovation, to product

development to retail analytics for regional

business clients including Harley Davidson,

Motorola, Unilever & Coca-Cola. She was

entrenched within the businesses of Harley

Davidson and Motorola to assist operations

management and market entry strategies

across first and second tier cities in China.

After WPP, she took the helm of Channel

Planning for all key clients for the Greater

China office for Lowe, creating brand

activation and high-growth strategies for

multi-nationals like J&J and Unilever that

were looking to radically grow their market

share. She constantly seeks dynamic ways

to build the profile of brands and she

acts as an ambassador while opening new

distribution avenues.

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Silvana was regularly used on regional pitch

teams to build key client relationships.

Outside of retail and consumer goods,

she has extensive experience working with

financial services (DBS in Singapore, HSBC

Asia Pacific) and telecommunications

industries (China Mobile, Nokia and

Motorola). Since she returned to South

Africa, she has focused on brand strategy

for luxury and artisan businesses. She also

develops engagement plans whereby

wealth management companies can reach

out and grow their affluent client base

through collaboration with luxury brands of

the same like. In South Africa, she writes for

numerous publications including Prestige,

Opulent Living, Live Out Loud and Private

Life. For the last 3 years she has committed

herself to philanthropy, giving her time to

run the Southern Africa Luxury Association.

Her passion for accelerating artisan talent

in South Africa has seen her help to build

awareness around the craftsmanship and

skills available in South Africa through her

work with Aidan Bennetts, Keith White,

Ardmore, Avoova and the like.

Her family own vineyards in Stellenbosch

and she is involved with the marketing

of The Idiom Collection of wines.

She recently developed a rare wine

parfum du vin in association with Frazer

Parfum and a gourmet wine salt. Contrary

to popular belief, she is not a socialite.

Southern Africa Luxury Association

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Silvana BottegaGHIJKLM!"#"

is proudly supported by:

!

www.sa-la.org membership@sa-la.org +27 (0) 791787867

THANK YOU’s

THANK YOU’s

THANK YOU’s

EXTREME KINDNESS: •  Cru i se s I n te rna t iona l •  Por sche Des i gn •  B roader Med i a suppor t

•  The S t a g i ng Team •  My co -d i rec tor s : R i cha rd (Cape Cobra ) & T imothy (Ma lu s ) •  And mos t impor t an t l y my own team .

Hedonism…………….Altruism

WHAT IS SALA?

1.  Collective Intell igence , Ubuntu strength

2.  Ar tisanal Excellence , Creative Culture

3.  Margin Retention, Jobs Creation

4.  …Making my father happy

FOUR CONCEPTS WHICH DRIVE ME

WHAT IS SALA?

Engage We will promote networking, affiliation and partnerships between members. We will help members to discover and debate the issues and challenges facing luxury and lifestyle brands in South Africa today. In form We will create and maintain physical and virtual forums for the exchange of insights, knowledge and news between members. Educate We will build relationships with graduate school programmes to empower and strengthen talented individuals working in luxury and to accelerate development of the sector’s next generation of brand leaders. HEC keen to partner, we are looking for a home! Suppor t We will make a dynamic contribution to the development of sustainable community projects in Africa by supporting existing causes espoused by luxury brands, through the SALA Accelerator and LuxuryLabs.

BRANDS…..….B2B.……….BRANDS

BRANDS…B2C....PRIVATE CLIENTS

PRISMS: WEALTH TIER/ACCESS

ENGAGEMENT TYPE (sof t spoken , br ash , etc)

TEAM LEVEL OF ENGAGEMENT ( fas t react ing , s lower on uptake/b igger corporate)

WHAT DO WE DO?

SALA BRIEFINGS – INFORMATION-RICH

SALA BRIEFINGS – B2B FOCUSED

INCREASED INTERNATIONALIZATION – SA EVENTS

INCREASED INTERNATIONALIZATION - GLOBAL

CODE:  GHSALA  

CODE: SALA CODE: SALA

INCREASED INTERNATIONALIZATION - GLOBAL

SALA PRIVE – APPRECIATION SERIES Roundtabl e s & Champagne Break fas t s

2012 MASTERS OF THEIR ART

2012 Investing in Luxury - APPRECIATION SERIES

SALA ACCELERATOR Suppor t ing bus in e s s e s tha t hav e th e capac i t y t o g row

SALA WEALTH SUMMIT

STATE OF SA WEALTH

Datamonitor’s  ‘Wealth  Management  in  South  Africa’  report  

There are only 638,000 aff luent individuals with over $50,000 in l iquid assets in 2010. The number of individuals with an asset band of $1 to $1.5mil l ion is scheduled to increase from 2011 f igures of 18,100 to 26,900 in 2014.

Their f indings estimate 71,000 dollar mil l ionaires currently in South Africa and project that this number wil l triple in the next f ive years to 242,000, making South Africa the 17th largest contributor to wealth growth global ly.

Credit  Suisse  Report  

STATE OF SA WEALTH

Accenture,  The  Dynamic  African  Consumer  Market  

While the global economy is expected to grow by two to three percent, Sub Saharan Africa is posit ioned to be one of the world’s fastest growing regions at nearly six percent.

According to the Sunday Times 2011 Rich List, the top 20 now account for more than 70% of the wealth of SA’s 100 richest people .

The  Economist,  Davos  

At Davos, attended by over 70 bi l l ionaires, the report on Global Risks 2012 unsurprisingly identif ied ‘severe income disparity’ as the world’s top risk in the coming years.

“How do I reach them?” “Who are they?”

“What do they expect?”