“Chalo Yaadein Banaye”

A new application for Hotel booking which guarantees lowest rates. The main problem solved is handling cashbacks and worrying about coupons. In the new app there will be no coupons or cashbacks involved and it provides the lowest price possible. Now you can Pay@Hotel and book in just a click.

• Tourism is the largest service industry in India, with a contribution of 6.23% to the national GDP.

• Valued at over 50,000 crores.• In 2011, more than 560 million holidayed in India and 5

million foreign tourist arrived in the same year.• Tourist arrivals in India are expected to escalate by 22%

each year.• Domestic travel increased by 16.5 % this year.• Tourism industry will continue to expand and achieve

meteoric growth rates over the next decade.

• Company is expected to make profits by 2020.

• At least 10000 customers by 2017.• Revenue generation – Commission from

hotels, number of downloads and advertisements

• It can expand into flight booking and holiday packages booking once it grows.

• Collaboration with all the major hotel chains.• Simple booking options (a website also.)• Pay@Hotel option• Partnership will travel agents will help achieve

market share• A complete tour guidance online – sightseeing

places, Do’s and Don'ts and local food.• Dedicated customer service team

Company is in initial phase of online hotel booking business. It tries to make presence among those who have lesser time for Hotel booking.

• MakeMyTrip and Goibibo are main competitors.

• Company has collaborations with major Hotel chains.

• People who have less time and don’t prefer to handle cashbacks are the potential customers.

• People who value time and don’t prefer to handle cashbacks.

• Students generally want to pay the least rather than distributing cashbacks among themselves.

• Professionals who don’t want to search many websites and are not interested in coupons.

• Foreign tourists are also potential customers

• Guaranteed lowest price.• No more searching 10 different websites• No more trying to use your cashbacks• Pay@Hotel option for those who don’t

prefer online payment.

Hotel Chains : Increased net revenue with more customers

Travel Agents :More commission percentage

Company is in initial phase of Hotel booking business. It is trying get funds from various sources. It will hire more technical staff and sales personnel as company grows.

MakeMyTrip and Goibibo are the main competitors. There are many other companies in this sector and a new company will have to compete hard with these.

• Most of the foreign tourists spend more in India than in any other country across the globe

• Tourist arrivals in India are expected to escalate by 22 percent each year

• Tourism industry will continue to expand and achieve meteoric growth rates over the next decade.

• By 2025, foreign tourist arrivals in India is expected to reach 15.3 million, according to the World Tourism Organization.

• Lowest prices• No more searching 10 different websites• No more handling cashbacks• Pay@Hotel option• Hassle free booking

• Increased traffic volume

• Increased net revenue

• Better opportunity for expansion

• Best rated hotels on the top

• Increased revenue generation

• Better opportunity for expansion

• A healthy working environment

• Free hotel stays to best employees.

• Available on Android and iOS.• Online Hotel booking with Pay@Hotel

option• Lowest price• No cashbacks or fake discounts• Customer review for hotels• No paid version for now.

NAME – SAFARNAMA

LOGO –

SLOGAN – “Chalo Yaadein Banaye”

BRAND MEANING – “Safar” means

journey or travel which is well associated with tourism.

Frequent use makes you in the elite

customer list which are offered free guides

and special customer service.

• Insurance up to 50 lakh

• Free 3 hotel nights every year

• Pick and Drop facility in metros.

Responsible for making new app and handling online platform.

Responsible for making a cost effective marketing plan and manage all the communications.

Responsible for managing sales records and promotions. They also need to be in contact with collaborators.

Responsible for dealing with stakeholders and managing all the employees.

App Development

Marketing

Online Booking

Customer Service & Feedback

• Trial version of app by September• Application will be available on Android

and iOS by October• Online publicity to start from August.• Customer helpline and Feedback feature

after a month of launching.

• Monitor number of apps downloaded weekly• Get stats – who download more, who spend

more, from where app is downloaded• App rating and reviews will help technical team

to remove bugs regularly• Understanding psychology of customers will help

us grow bigger.

• Growth of company depends on some factors –Visa Rules, Fuel rates, Inflation rate, Pay commission for govt. employees, Govt. Taxes

• In case of uncertainty we can shift to provide cheap hotels and private villas or can move on to flight booking with Holiday packages.

• SAFARNAMA is an online hotel booking app and website which promises lowest price.

• Goibibo and MakeMyTrip are major competitors.• No cashbacks and no fake discounts make this

app different from others.• Company has collaborations with hotel chains

and local travel agents

Created by RAGHAV MAHESHWARI, NIT Jaipur, during a marketing internship by Prof. SAMEER MATHUR, IIM Lucknow.