s upportive e ducation for the r eturning v eteran helping ohio’s best, brightest and bravest get...
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Supportive Education for the Returning VeteranHelping Ohio’s Best, Brightest and Bravest get their degreeBy John SchuppSERV Director, Cleveland State University
SERV Proprietary and Confidential
The Reality
1,861,926 Deployed veterans since 9/11 257,582 Currently Deployed
1,342,272 Active Duty 519,654 Guard/Reserve
Less than 1% of the population have protected the other 99%
288,952 veterans on America’s Campuses today
15% of total available- Less than 1 in 5 attend college! If you find the right program, they will be on your campus
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Learning Community for veterans
Basic Needs for a Learning Community Success From The Cohort/Group…
Share common origin- All military based experiences
Share common goal- All want to finish the education mission
Be an Under-served demographic Large % of GI Bill eligible veterans did not use their benefits
Have the potential to build group camaraderie The Military has created this Camaraderie for the learning comm.
SERV Proprietary and Confidential
1985-1994 GI Bill eligible Vets 52,000 of 641,000 eligible veterans (8%) used all of GI Bill*
2008 GI Bill data Less than 6%** use it completely
Avg less than 17 months used of 36 months eligible
Department of Education, 1995-2001*** 30% of all College Freshmen get 4-yr degree in 5yrs or less 3% of College freshmen vets get 4-year degree in 5yrs or less
Veterans only have 36 months of GI Bill money
*http://chronicle.com ; Section: Students Volume 51, Issue 36, Page A31
**Keith Wilson, VA Education Secretary, ACE Summit Georgetown University Jun 6 2008***The Soldier and the Student By Aaron Glantz in ‘The Nation’ November 27, 2007
why the L.C. is needed
SERV Proprietary and Confidential
They did use it at one time, what worked back then?Education and Veteran Status, Men Age 26-35
0
5
10
15
20
25
30
35
1950 1970 1990 2000
Vet: College Grad Non-Vet: College Grad
Vet: College Grad Non-Vet: College Grad
Whites
Blacks
Percent with 4 Years of College
Education and Veteran Status, Men Age 26-35
0
5
10
15
20
25
30
35
1950 1970 1990 2000
Vet: College Grad Non-Vet: College Grad
Vet: College Grad Non-Vet: College Grad
Whites
Blacks
Percent with 4 Years of College
The Demography of U.S. Veterans: Changing Military Staffing Policy, Risk of Service, and Human Capital for Black and White Men, 1950 – 2000Amy Kate Bailey, Department of Sociology, University of Washington West Coast Poverty Center Dissertation Fellow
12%
20%
32%
9%
Shows success of military ‘at risk’ group
Success was/is environment based
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Reasons for low usage rate First Day walking onto the Campus-
Don’t know where to go, who to talk to Registration
Admission requirements-may not qualify Counseling
How ready are they for campus life Financial
Up front costs, books, cost of living Classes/Curriculum
Trying to fit in-dealing with the ‘freshmen question’
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What the veteran brings home
What the Soldier Brings Home• Heightened sensory awareness of sights, sounds &
smells. • Identification and closeness with their military unit • Regimentation into highly structured and efficient
routines. • Reconnecting with friends more difficult than
expected. Difficulties arise in trying to generate a “new
normal” Life at home/campus may not have the edge and
adrenaline associated with wartime duty
These qualities insured survival during the war, but may not work in the classroom
Edgardo Padin-Rivera, Ph.D. Chair, PTSD Experts Workgroup Ohio VA Health Care NetworkChief, Psychology Service Louis Stokes Cleveland VA Medical Center
SERV Proprietary and Confidential
First day on campus Personal walk-thru by other vets on campus
Paperwork One contact handles Registrars, Admissions, Bursar,
Financial Solved with new Post 9/11 GI Bill
Counseling Bringing the VA to the campus
Classes-Transition to Civilian/Campus Life Create a more ‘vet friendly’ environment in the classroom
Offer vets only sections of General Ed. Classes
University Transition Solutions with
Focuses on their strengths Military ‘at risk’ group Individuals who have succeeded with
Goal Setting Missions accomplished daily
Discipline Takes Orders/direction Respect for authority
Motivation Volunteered to Serve their country
Self-Responsibility Can survive on own Does not blame others
Camaraderie Generating success within their unit
Disability Services focuses on their weaknesses
Typical ‘at risk’ group-weaknesses Concentration in class
Individual based Corrected by recording class lecture
Test Taking Individual based
Corrected by taking test alone Campus Facilities
Individual based Corrected with campus maps, guides,
etc Trying to fit in
Individual based Corrected with campus counseling
Military ‘at risk’ group-weaknesses Concentration in class
Environment based Corrected with
Test Taking Environment based
Corrected with Trying to fit in
Environment based Corrected with
Finding a new ‘normal’ Individual based
Corrected with Corrected with VA on campus
Dealing with adrenaline rush Individual based
Corrected with VA on campus
Veterans will not be part of a program if it looks, smells, acts like it came from disability services
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Ability to concentrate when taking exams Environment distractions very high Concentration on questions very low
Exam scores are low-Grades drop-Vet drops out
How to improve concentration on exams Minimize environmental distractions
Remove civilians from the environment Guardian mode drops-Vets feel more comfortable Memory/recall improves-Scores/Confidence Improves
#1 reason for Low Veteran Success
SERV Proprietary and Confidential
the civilian/campus transition
Created Vets only ‘Gen Ed’ Sections as an option English 101, Math 101, Science 101
Support for vets, not isolation 12 credit hrs (full time benefits) ‘vets only’ 1st semester 9 credit hrs, ‘vets only’ classes 2nd semester
Forced to take 3 more credit hrs in civilian classes
Track progress of Vets in the classes Can watch/teach them as a group-
Confidence improves-Transition to civilian life improves Civilian transition occurs slowly
While they are taking college credit classes
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-Results 1st Semester, Spring 2008 4 classes-
History 201, Chemistry 101 , Biology 106, Math 087 Chemistry difficult without the math background
The Students Chemistry-14 started out
10 finished with C’s or better 2 had medical withdraws 1 had family withdraw 1 joined a fraternity……
Retention Rate All ten went on to Summer 2008
71% freshmen retention rate-vs 72-77% avg for Ohio No test anxiety reported on First exam in Chemistry
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Results 2nd Semester Fall 2008 Four Classes, started with 25 different students total-
Had 85% attendance rates Intro to Biology (BIO 106) English 085 (Remedial)-Most Challenging-have to read, recall & comment Math 087 (Remedial) Intro to College Life (ASC 101)
Intro to Bio- 16 students initially-1 dropped, 1 failed, 14 have ‘C’ or better- 87.5%
English 085 12 students intially-2 failed,10 have Satisfactory grade- 83.3%
Math 087 10 students initially-9 have satisfactory grade – 90.0%
Intro to College Life 12 students initially- 11 have passed with ‘C’ or better- 91.7%
23 different students going on to Spring Semester- 92.0%
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Results 3rd Semester Spring 2009
23 from Fall ‘08 taking Spring classes 18 new students for Spring 2009 Four Classes 41 different students total-
English 101- 15 students total, 8 new students
Intro to Psychology 12 students, 4 new
Intro to Chemistry and the lab All have completed the math 088 course or math
placement 26 students in both lab and lecture
37/41 students will go on to Summer/Fall 2009- 90%
SERV Proprietary and Confidential
vets enrolled in Classes
0
1020
3040
5060
7080
90
Spring 2008 Summer2008
Fall 2008 Spring 2009* Summer2009
Fall 2009*
Series1
Fall 2009* projected based on new recruits from Dec 08 to present
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Overall CSU vet population with
0
100
200
300
400
500
600
Fall2004
Fall2005
Fall2006
Fall2007
Spring2008
Fall2008
Spring2009
Fall2009
Series1
Slight increase from Fall ‘07 to Spring ‘08, Significant increase Fall ‘08-Spring ‘09
(Most campuses see a civilian drop in these numbers from Fall to Spring)
Fall 2009 numbers as of May 2009
**
*
overall results Increase # of vets in classes every semester
Increased overall veteran population on campus Not all CSU campus vets are in classes
Less than 100 in Fall 2005, to nearly 400 in spring 2009
VA supports and recognizes it as a model program for returning veterans This helps with recruiting
There are many model vet programs available Check the list of the initial ACE/Wal-Mart awardees
Select the one that you feel you can do best Convince your campus to adopt a similar type of program
Follow the lead of other models Easier to modify than create
Get backing from the campus administration Have to show local veteran groups that the campus is serious
Vets know the difference between a ‘feel good’ act and the real thing
Good program created, recognized
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How to get support from the campus administration
Garner Support from people in 3 departments Registrars
They need to admit them, and review their applications Treasury
They need to know the economic impact They will listen to you and think ‘it’s a good, warm fuzzy idea’ They will act when you show them the financial impact
Faculty Find those that have served and are GI Bill grads They may teach for free in the early going
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How to get Treasury to move Vets have guaranteed tuition dollars
Not mom/dad money, Not Student loan, pay back someday money
Present financial institutions stability may change this availability
Private Universities can now compete New GI Bill opens doors to more institutions Community Colleges will be impacted
No longer the ‘monthly stipend for all expenditures’ Direct Bill to campus changes need for up front payment
Find the number of vets in your region Show the potential financial impact with % of vets attending
recruiting How to get them and keep them on your campus Before you start to recruit
You need a good veteran program You need to get support (non-binding support)
From local veteran programs, the local VA Official university documentation showing university support
You need to identify your potential market How many post 9/11 veterans in the area How many are on campus right now?
If X% of the available market was recruited Does this income support the program
Grants/outside funding can start it, Sustainability depends upon the customers
How to Recruit cont’d
Methods of Recruiting veterans Freshmen/Adult Learners approach does not work
Whole different demographic Different way of thinking
Focus on One on one, not groups Focus on support personnel of veterans Understand the reason why they enlisted
This gives you a glimpse into who they are 1% of the population who have chosen to defend the other 99%
College/University Support
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University support
State or local legislature
Does not have to be financial in nature, just a letter of support/recognition helps
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Local legislature and university support can then be shown to local VA officials in community
Recognized by the VA in Washington
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Local VA support grows to other vet departments/programs
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How the pre-military veteran thinks
Why they signed up Majority of the 1,861,926 post 9-11 vets enlisted for 2 reasons
They wanted to do something when we were attacked on 9/11 Small town USA women and men wanting to protect their families &
neighbors
Didn’t know what to do when the graduated from High School They knew they weren’t ready for college…but… what else is there to do? Felt they were not ready for College…..yet
This shows the maturity of the veteran.
How the post-military veteran thinks
Where do they go from here? Many of the 1,861,926 post 9-11 veterans enlisted for life
They wanted to be in for 20yrs After 3-4 years, politics of the military made them leave
This is troubling, because the military gave them security Always had your day planned, knew who was in charge
Difficult to leave the women and men in their unit They trusted each other with their lives Friendship and trust not found in civilian world
Now what to do with the rest of their lives? Who can they trust?; Who can they depend upon?
Veterans are very cautious of civilians because of this experience
What the post military veteran is exposed to Civilian World
Much Less Order Day is not planned by someone else
No daily ‘mission’, no daily recognition of ‘mission accomplished’ People/organizations wanting to help
Vets are over-whelmed by ‘do gooders’ Those who want to ‘Help the Soldiers’ because it makes them feel good to do so. They are cautious of those organizations who want to take their GI Bill money to
become ‘locksmiths’ or other quick easy certificates
Family and loved ones Pressure to go to college because they promised their families
Parents bought into the military choice; ‘money for college’ Not sure if they can handle college after many years out of high school
No one else understands them except for other OEF/OIF veterans
and your local VA center
VA supports a type program Difficult/costly to find OEF/OIF vets in outer regions of
VA service area If vets are attracted to a campus with a vet friendly program
They will go to the campus If VA is on campus they can see more vets
Improves efficiency of the VA If VA is on campus more vets will attend the campus
Easier to get their questions answered between classes Vs driving/waiting for hours among the ‘old vets’ at the VA
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Veteran seeks counseling only after it is needed Referred to by spouse, family, law enforcement
Many times after problems have arose
Instructor observes vet/student daily Rather than once/month with VA appts
Level of involvement can be determined early Respecting confidentiality
Intervention can occur before big problems arise
Why the VA supports a type program
Today’s campus very multi-cultural students are from region where the vet has served
Veteran comes into contact with many cultures More so than any job could do
Veteran begins to adjust to the cultures The different culture student is just a student, not a threat
Veteran gets used to this slowly over a period of months May not adjust if their environment does not create this opportunity
This did not happen after previous wars!
Why the VA supports a type program
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Improves VA and OEF/OIF contact Have VA rep be on college campus 1 day/week
Designated hours Vets know the day (s) and time (s) ahead of time
Have office set aside for VA representative Vets can see the VA rep in-between classes
VA rep can see 4 different campuses/week 1 day to report to Main Veteran office
VA rep can be from 4 different VA areas Counseling, Medical, Benefits, education
One day/month vet students visit the VA dept of their choice
Why the VA supports a type program
Among all 1.86M separated OIF/OEF Veterans
• 40% (347,750) obtained VA care since FY 2002
96% (333,000) seen as outpatients only 4% (14,700) hospitalized at least once
• This constitutes: 41% former active duty troops 39% National Guard and Reserve troops
• Over 11,000 OIF/OEF veterans seen in Ohio.
• 56,998 total deployed in Ohio since 9/11-
• Only ~1/5 oh Ohio’s OEF vets have visited the VA
Edgardo Padin-Rivera, Ph.D. Chair, PTSD Experts Workgroup Ohio VA Health Care NetworkChief, Psychology Service Louis Stokes Cleveland VA Medical Center
and Ohio’s VA efficiency
Total for all four Ohio VA medical centers
$956 million total Budget 1,593,356 total unique patients 7,583 combined FTE’s
476 Physicians, 1,553 nurses Average of 210 unique patients/FTE **Unique Patients are ALL patients, from WWII to OEF/OIF
OEF/OIF Veterans and Ohio’ VA
56,998 Ohio OEF/OIF veterans deployed since 9/11 Only ~11,000 have visited Ohio’s VA centers since 9/11
Less than 1 in 5 OEF/OIF veterans visited Ohio’s VA’s 7,583 FTE’s from all Ohio’s VA centers
476 Physicians, 1,553 nurses 5,554 non medical VA employees
Support Staff, LISW, Outreach personnel, etc 11,000 OEF/OIF veterans/5,554 FTE staff
1.9 OEF/OIF veterans per FTE
Combine univ’s in counties# of vets
on campus University/Colleges in each county County
Total vets available
% of vets from region on campus
968 CINCY STATE, UNIV OF CINCY Hamilton 7,805 12.4%
931 CSU, Tri-C Cuyahoga 9,558 9.7%
328 YOUNGSTOWN STATE UNIVERSITY Mahoning 7,718 4.2%
346 BOWLING GREEN STATE UNIVERSITY Wood 4,070 8.5%
3,233 FRANKLIN, DEVRY,C-STATE, C-TECH, OSU Franklin 7,694 42%
845 UNIVERSITY OF TOLEDO , OWENS CC Lucas 1,866 45.0%
432 KENT STATE UNIVERSITY Portage 7,271 5.9%
464 OHIO UNIVERSITY Athens 1,320 35.2%
574 UNIVERSITY OF AKRON Summit 7,596 7.6%
1,503 WRIGHT STATE UNIVERSITY, SINCLAIR Montgomery 6,295 23.8%
Placing VA reps on campuses
# of vets on
campus University/Colleges in each county County
Designated Campus VA reps
Ratio of OEF/OIF
vets to FTE
968 CINCY STATE, UNIV OF CINCY Hamilton 2 484/1
931 CSU, Tri-C Cuyahoga 2 465/1
328 YOUNGSTOWN STATE UNIVERSITY Mahoning 1 328/1
346 BOWLING GREEN STATE UNIVERSITY Wood 1 346/1
3,233 FRANKLIN, DEVRY,C-STATE, C-TECH, OSU Franklin 4 808/1
845 UNIVERSITY OF TOLEDO , OWENS CC Lucas 2 422/1
432 KENT STATE UNIVERSITY Portage 1 432/1
464 OHIO UNIVERSITY Athens 1 464/1
574 UNIVERSITY OF AKRON Summit 1 574/1
1,503 WRIGHT STATE UNIVERSITY, SINCLAIR Montgomery 2 501/1
9,724 Totals 10 counties 17 572/1
VA impact on Northeastern Ohio Present Vet campus population
One VA rep Visit 4 campuses Monday
Lorain County Community-~200 vets Tuesday
Cleveland State-345 vets Wednesday
Akron University-574 vets Thursday
Cuyahoga Community-705 vets, three campuses One VA rep has seen 1,824 vets in one week
1,824/FTE when having the VA being on campus 1.9/FTE when staying in the VA offices
This improved ratio is the force that makes your local VA want to work with your campus!
Now, How to reach them What not to do (What I Did 1st)
Hold a ‘veteran fair’ Vets call them ‘loser fairs’
Lots of people = suicide bomber
Use Mass media approach Costly
Flooding the area for a small % of the population
Don’t believe the media Based on what they have seen while
in Iraq
Mass e-mails or letters Will ignore the e-mails Place the letters in the ‘Do gooder’
pile
What to do (What I did 2nd) Reach them on a 1 on 1 basis
Eliminate fear of mass of people
Use military friendly media/events Parades, Military Times, etc
Reach the parents of vets Parent support groups ‘THE’ Brochure
Use other OEF/OIF on your campus to accompany you Vets will believe other vets
Have local VA get the word out They come into contact everyday with
OEF/OIF vets
Use National Guard 360 briefings Can reach guard troops as a group
Most Important, how many in our area, how many can we reach?
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Active Duty Marines, Army, Navy, Air Force, Coast Guard
They come back home individually Harder to find in the general population
National Guard/Reserve They come home as a unit
Easier to address them when they come home Guard Has ‘briefings’ every 30,60 and 90 days Military sponsored
Easier to address many at one time as a group Difficult for a campus to get into these briefings
Very little time during these weekend events
Two types of veterans to recruit
SERV Proprietary and Confidential
19,832
22,058
29,276
12,101
6,380
10,927
10,587
16,426162,213
22,738
57,109
35,156
16,319 25,049
22,910
17,084
11,405
10,877
5,268
30,925
21,107
27,856
19,89924,513
11,687
233,099
18,165
53,047
49,179
43,578
27,635
47,319
180,032
69,573
9,254
32,981
56,988
30,044
68,203
52,650
8,185
12,81938,308
4,476
73,279
14,533 24,862
10,110
5,079
Total Deployed by State- Active Duty +Guard/ Reserve since December 2008
SERV Proprietary and Confidential
9,165
6,258
7,985
6,989
1,524
2,845
3,820
2,81835,926
5,370
12,335
11,684
8,113 10,853
11,538
7,683
5,208
3,451
2,519
13,544
10,742
10,254
9,84210,132
3,048
30,641
18,165
12,058
19,129
15,192
10,295
16,459
20,053
20,622
5,100
2,752
18,175
12,628
15,850
12,154
3,146
4,6349,998
2,072
19,956
4,841 9,900
2,789
2,815
Total Deployed by State- Guard/Reserve, since 12/08
2,125
SERV Proprietary and Confidential
10,667
15,800
22,291
5,112
4,856
8,082
10,587
13,608126,287
17,368
44,774
23,472
8,206 14,196
11,372
9,401
6,197
7,426
2,749
17,381
10,365
17,602
10,05714,181
8,369
202,458
10,494
40,989
30,050
28,386
17,340
30,860
159,979
48,951
4,154
30,229
38,813
17,416
52,353
40,496
5,039
8,18528,310
2,404
53,323
9,962 14,962
7,321
2,264
Total Deployed by State- Active Duty, since 12/08
2,560
How to find the veterans within your state?
How many are on campus already? Is our state Vet friendly? Which one’s aren’t?
has extensive database Number of veterans in ‘Top 500 Vet Friendly’ campuses Number of veterans deployed by county
Deployed veterans most likely ones who need
has data for every county t/out country
# of vets University/College Rank
266 DEVRY UNIVERSITY COLUMBUS 485
316 CINCINNATI STATE TECH & COMM COLL ATTN: VETERANS OFC 386
382 CLEVELAND STATE UNIVERSITY 365
328 YOUNGSTOWN STATE UNIVERSITY 362
346 BOWLING GREEN STATE UNIVERSITY 340
348 FRANKLIN UNIVERSITY 337
397 UNIVERSITY OF TOLEDO MILITARY SERVICE CT 278
432 KENT STATE UNIVERSITY VETERANS AFFAIRS OFFICE 236
705 CUYAHOGA COMMUNITY COLLEGE 79
448 OWENS COMMUNITY COLLEGE 221
464 OHIO UNIVERSITY 207
467 COLUMBUS TECHNICAL COLLEGE 204
574 UNIVERSITY OF AKRON 135
619 WRIGHT STATE UNIVERSITY 115
652 UNIVERSITY OF CINCINNATI VET CERTIFICATION 100
860 COLUMBUS STATE COMMUNITY COLLEGE 54
884 SINCLAIR COMMUNITY COLLEGE 51
1292 THE OHIO STATE UNIVERSITY 24
9,724 Total GI Students
56,988 Total GI Deployed since 9/11
17.0% % enrolled
Top Vet Friendly colleges in Ohio
Data from the IAVA ‘Top 500’ Spring 2008
# of vets Univeristy/College Rank
263 INDIANA STATE UNIVERSITY 491
287 INDIANA WESLEYAN UNIVERSITY 434
300 BALL STATE UNIVERSITY 416
301 ITT TECHNICAL INSTITUTE - INDIANAPOLIS 414
362 INDIANA UNIVERSITY PURDUE UNIVERSITY AT FORT WAYNE 316
400 IVY TECH COMMUNITY COLLEGE OF INDIANA - INDIANAPOLIS 273
418 INDIANA UNIVERSITY 251
446 PURDUE UNIVERSITY 224
459 INDIANA UNIVERSITY OF PENNSYLVANIA 212
839 INDIANA UNIVERSITY PURDUE UNIVERSITY INDIANAPOLIS 59
4,075 total GI students
30,044 Total GI Deployed since 9/11
13.5% % enrolled
Top Vet Friendly colleges in Indiana
Top Vet Friendly colleges in Kentucky
# of vets University or College Rank
283 BLUEGRASS COMMUNITY & TECHNICAL COLLEGE - COOPER CAMPUS 441
311 UNIVERSITY OF KENTUCKY 396
317 NORTHERN KENTUCKY UNIVERSITY 384
407 ELIZABETHTOWN COMMUNITY & TECHNICAL COLLEGE 266
426 WESTERN KENTUCKY UNIVERSITY (FIN AID OFC) 245
427 HOPKINSVILLE COMMUNITY COLLEGE 241
433 JEFFERSON COMMUNITY & TECHNICAL COLLEGE 232
457 EASTERN KENTUCKY UNIVERSITY 215
595 UNIVERSITY OF LOUISVILLE 126
617 AUSTIN PEAY STATE UNIV, FT CAMPBELL CENTER 117
4,273 total GI students
18,165 Total GI Deployed since 9/11
23.5% % enrolled
Using present vet campus population Getting approval/input from present veteran
population on campus Try to reach the vets already on your campus
Without ‘Calling Them Out’
Have faculty place inquiries on their syllabi* ‘Requesting input from present vet campus population’ on
bottom of syllabi Vets can call the number provided Campus vets are recruited ‘silently’ Their input is of tremendous value They will help recruit other veterans to your campus
* From Montgomery College veteran program review, Louisville conference Feb 2009
How many OEF/OIF veterans in the Region?
has extensive database Number of veterans DEPLOYED since 9/11 is known
Deployed veterans most likely ones who need
type program
has data for every state in the country has data for every county in every state
56,998 total deployed Total of 16,617 in
Cleveland, Columbus, Cincinnati, Toledo, Y-Town
40,381 in small town Ohio 7,353 currently
deployed
296
629
387323
4941,420
865
727970
1,064
8032,769
4,765 318
1,211
995
206
322 125
275
345
209 47880
400
102
107
526
303
273
83
131
303
329153
510
175
722
710
334
5,370 314465
469
1,994
748
140
123
408
278
63 82
318
230
131645
359
206
261
507
151
650
237
823
196
1,761
3,397
1,066
222
2,115
289
610
2,798
216
323
172
727
266
236
301210
156173
113
81
191
729
436
Deployment data for Ohio
Deployment data for Indiana
556
967831,903
89
176
76
133
173
62125122
496158545
266138117
148
1469856
191
293 730
169
268
55197
102
80155182
747
163
137
10082
73
136313
108104
116215
599317
20991
151
191
175
262
26312921097
6893,670
559
201
195
95
13593339
102162
993
85
81 650631 163
442183
453
123
276128
202
1,945
117
124
1,143 138105719
342256
467
137
30,044 total From Indiana Deployed since 9/11 7,518 from Indianapolis,
Gary, Ft. Wayne and Chicago suburbs
22,526 from Small Town Indiana
3,637 currently deployed
and the individual veteran The Off campus one on one visit
Meet off campus for coffee/breakfast-they are always up early Don’t discuss military events, status, etc
Ask why they signed up Ask about parents reaction to them enlisting
This gives you an idea about them before they enlisted
Bring college admission form with you No charge for application for veterans to your campus
Have them come to campus for the next scheduled visit Give them a personal walk thru to all important campus personnel
All This reduces the pressure of the first day on campus
and the Parents/Loved Ones Loved ones will help recruit for your college/university
Reach the parents/spouses in the region They worried for 3-5 years over their loved one, They Go through 4 phases of adjustment
Family Readiness Groups (FRG’s) Sponsored by the Army
50% of all deployed veterans are from the Army
Marine Mom support groups
Every county/region has at least one of these military support groups They usually meet once/month Connect with them, and attend their meetings regularly They are as cautious as their sons/daughters about ‘do gooders’ so you have to
earn their respect Tell them what the campus has in store for them Let them communicate that to their deployed sons/daughters The word will then reach other OEF/OIF military that are back home
Places/Events to find OEF/OIF veterans County Fairs-Biggest event in Small Town USA
Most vets in each state come from small town USA County Fairs have been around for a long time VFW, AMVETS, other veteran groups have booths there
Parades Most always have the flag in the front on display
Chance to show their respect for it
Car shows Many, many mechanics got their start in the military
at the County Fair/Local Festivals 88 Counties in Ohio- 88 Fairs All are at least 150 yrs old
Rich Tradition in these rural counties People meet, compete and visit
Fairgoers show off their Crops, Livestock, Hobbies/crafts/collections Teens show off their boyfriends/girlfriends
19yr old enlisted women and men Just left this tradition and they miss it ‘Fair Time’ is ‘Fair Time’, whether in Baghdad or back home
and ‘Share the Fair” “Share the Fair with the Troops”
Loan video cameras to families of service-members serving overseas during the fair
Create DVD’s of fair memories for that soldier Have two copies made
One for the Soldier to send overseas One for the family to keep locally
Put campus vet program info on DVD along with their memories Direct Marketing to your target audience
Campus admissions info, veteran program etc. Mom/Dads see it, service-members sees it Service-members friends see it Campus has great PR by doing it
Goal- Families will take part in the video process, and campus gets its message out to the families and the troops
Results of Share the Fair- Pickaway County
Results of Share the Fair- Madison County
Results of Share the Fair- Mahoning County
Results of “Share the Fair” Experiment
Mahoning County- Top News Story on all three Youngstown area TV networks, 6 and 11pm Sunday Sept 3rd 2008
Results of Share the Fair- Mahoning Cty From the Soldier who rec’d the DVD
Hey guys! That video was amazing and i loved it so much! i heard that
on the actual news i was like just plastered all over the place and they showed it like 4 different times and each time was a little different and they showed on 2 different stations. Did you get all of them on video? I thought that it was amazing and that i never even came close to expecting it. once i was watching the video i kinda thought maybe something was on the news but i wasn’t for sure... i totally missed the note on the front that said something about a news clip but i read it but i read it in a hurry. I watched that thing over and over and over on my buddies lap top and i kept rewinding it and listening to it. mom you looked really good too. Your hair is so fluffy like you stood under a hair dryer for hours haha. I love you though and i think you look really good. Dad you looked crazy on the news. Your hair was slicked back and you were movin all over the place hahaha it was awesome though that you guys had such a good time actually doing it. but thank you so much for it. it was the most amazing gift that i think i have ever gotten. It really means alot to me and and made me feel really good……. ...ive been sitting in front of the tv for like the past 11 hours. But take care and ill be writing again soon. I love you guys and ill talk to you later!
Nathan
‘THE’ Brochure Many campuses stress creating a brochure about
their veteran program Costly to create-
Need a ‘Mission Statement’, A ‘Purpose’ etc. Outside marketing firms can charge substantial amount Printing costs, distribution, etc
Many people do not read them- They are looked at and tossed out
There is one brochure that is read from cover to cover and is never tossed out!!
Parents/Loved Ones-cont’d
Recruiting- ‘THE’ Brochure
The Church Bulletin Nothing else to do while waiting for service to start Feel to guilty to throw it away…. Immediately
Reaches three generations of loved ones Parents, grandparents, spouses, children
It Already has troop announcements in it Just add the info of the university program to it
It is trusted for its authenticity After all It is in the ‘Church Bulletin’
Area veteran population- Deployed since 9/11 Counties in and around Cuyahoga county
Counties in Ohio Total deployed = 17,036
Counties in western PA Total deployed = 13,778
Only 3 Community colleges in the region
Source: CTS Deployment File as of Dec 31, 2008
803
995
1,064
1,994
970
916
1,059
588
2,215
747
723
1,169 6,361
318
1,211
1,420
4,765
2,769
727
effect on vet Enrollment at CSU Cleveland State Univeristy Enrollment- Fall 2008
17,000 Total area Deployed personnel available
30,814 If program and marketing success improves
enrollment to 5% of available Approx 1,540 GI Bill students sign up
From direct marketing techniques to individual veterans
effect on CSU vet Enrollment
National Guard recruiting techniques Find ways to get info to troops through national guard
officials Total Ohio National Guard in state- -18,175
Spread out over ~50 bases in Ohio Average 363 National Guard troops/base 8 bases in northeastern Ohio = 2,908 guard troops in region
If improves enrollment to 10% of available Approx 290 National Guard GI students Fully paid academic scholarships
Letting your VA recruit for you
For Ohio, 2007 1,593,356 total unique patients in 2007 7,583 combined FTE’s (potential Univ recruiters)
Let 1% of Unique patients be Chapter 31 Fully paid tuition, books, parking etc. 15,933 have option for a fully paid academic scholarship Let 5% of these attend Univ’s program = 796 students
and potential campus enrollment
From Regional VA center recruiting for the university- Chapter 31
1% of 1.59M patients in 2007 be chapter 31 =15,933 Let 5% attend CSU – 796 new students
From 1 on 1 recruiting and other events to attract OEF/OIF vets 30,814 Deployed vets from Northeast OH and PA
Using Marine Moms, Share the Fair and other recruiting techniques Let 5% attend CSU = 1,540 new CSU students
National Guard recruiting 18,175 Active Guard/Reservists in Ohio
2,908 in northeastern Ohio Let 10% attend CSU = 290 new CSU students
2,626 new CSU Students
SERV Proprietary and Confidential
Financial Impact of on retention rates at CSU
increases Vet Freshmen Class to 2,626 Tuition = ~$3,100/semester 12 credit hours Total income Fall Semester-$8.1M
70% retention from Fall Semester with 1,838 veterans in Spring Semester Total Income Spring Semester- $5.7M
Total income Fall/Spring Semester- $13.8M Total income from CSU Freshmen Vet Class- $13.8M
SERV Proprietary and Confidential
Financial Impact of on grad rates at CSU
Grad Rates- 3% for GI’s at a 4yr campus Allow to increase grad rate to national avg. At a 35% Grad Rate
2,626 freshmen = 919 grads = $22.7M
Impact on Cleveland State University Income $22.7M/yr from grads
$13.8M/yr from freshmen retention Veterans have guaranteed tuition money Cash Paying Customers!
These numbers help convince your university to adopt a veteran program!
SERV Propreitary and Confidential
Financial impact on Cleveland
Tuition dollars saved
Cost of Living allowance
SERV Propreitary and Confidential
effect on Tuition saved
Cuyahoga County Civilians If 919 CSU grads/yr
~$7,000 student loans/yr $22.7M in student loans/yr
Goes to out of town banks
Cuyahoga County Vets 919 CSU GI Grads/yr
No Student Loans $22.7M/yr goes directly into
area Economy Vets first paycheck their own
Not paying back student loan
SERV Propreitary and Confidential
Cost of Living allowance on communities around Cleveland Ohio 2,626 GI Bill eligible vets since 9/11 on campus Allow 75% to have 100% benefits = 1,970
Each will receive ~$950/month while in School 9 months of school/year
$16.8 Million/yr guaranteed federal dollars Into Cuyahoga and surrounding counties’ communities
For them to live while in school!
SERV Proprietary and Confidential
Why is working and will work
This generation vs. ‘The Greatest Generation’ How did it Happen?
How many WW II GI’s enrolled? What were their graduation rates? How many 2yr and 4yr degrees? What were the factors?
How were they prepared to be the ‘Greatest Generation’ ?
SERV Proprietary and Confidential
U.S. in the 1940’s Pre/Post WWII WWII veteran demographics In the 1940s,
23% had a high school diploma 77% DID NOT HAVE A HIGH SCHOOL DIPLOMA
3% had college degrees. 1940,
160,000 US citizens had college degrees. 1950
500,000 US citizens had college degrees 320,000 were service-members
50% of 2.2M campus veterans were married, 25% had children
Vast Majority of US campus veterans were 25-29yrs old
Milton Greenberg-report taken from the U.S. Department of State publication, Historians on America
SERV Proprietary and Confidential
WWII campus population in the classroom
2.2M veterans enrolled in ~1,800 Colleges/Univ’s Average of 1,222/campus
1.6M Nationwide University enrollment in 1939; 2.9M in 1949 University of Michigan-
1940- 10,000 students; 1948- 30,000 enrolled Syracuse University
1941- 6,000 students; 1947- 19,000 students
1949 more than 45% of all College Students were Vets The Classroom was full of WW II veterans They had that camaraderie right away
The ‘Unit Mentality’ was already in place!
Dr Jennifer Adams, Penn State Univ. ASHE meeting Sacramento Nov 18 2000
SERV Proprietary and Confidential
Results of the First GI Bill era 1956 –
11 years after final victory – 2.2 million WWII veterans attended college
180,000 College educated engineers, 200,000 College educated accountants, 238,000 teachers, 91,000 scientists, 67,000 doctors, 22,000 dentists, 1 million other college-educated individuals.
~1.7M college degrees 78% Graduation Rate
Milton Greenberg-report taken from the U.S. Department of State publication, Historians on America
SERV Proprietary and Confidential
OEF/OIF & WW II College preparation WW II vets
2.2M went into College All four year institutions, no community colleges then
Only 23% had high school diplomas The other 77% did not finish high school
1.7M graduated with 4 yr degree 78% Grad rate for Bachelors Degree
Their decision to serve, allowed them to graduate The ‘Unit Mentality’ took over, no one left behind Re-Creates the ‘Unit Mentality’ Success
Milton Greenberg-report taken from the U.S. Department of State publication, Historians on America
Universities ready to launch
Fall 2009 Youngstown State Univ
Jim Olive Cleveland VA
Pat Hall
Univ of Akron Rick Young
Cleveland VA Pat Hall
University of West Virginia Terry Miller
Morgantown VA
SERV Proprietary and Confidential
Fall 2009 Thiel College
John Rindy Mercer County VA
Univ. of New Mexico Eleese Wheeler Albuquerque NM
Brian Pilgrim
Univ of Louisville Joe Dablow Louisville VA
Crystal Woodard
Univ’s considering for Spring 2010 Ohio
Ohio University, Hocking College, Univ of Dayton, Stark State College, Owens Community College, BGSU,OSU, Walsh University
Pennsylvania Robert Morris, Art Institute of Pittsburgh
Kentucky University of Louisville, Eastern Kentucky, Northern Kentucky, Kentucky
State, Western Kentucky, Morehead State Univ West Virginia
University of West Virginia, Shepherd University Michigan
Northern Michigan University, U of M-Flint, Ferris State, Eastern Michigan Arizona
University of Arizona, Arizona State, Northern Arizona, Maricopa CC
Universities interested in Concept Michigan
Grand Valley State, Madonna Univ, Northern Michigan, Central Michigan Florida
University of South Florida, St. Petersburg College Texas-
UTPB, Sam Houston, Univ. of Houston, UTPA Oklahoma
East Central University Kansas
University of Kansas, Washburn Univ Alabama-
Univ of Alabama Tuscaloosa, UAB Illinois
Lewis University Arkansas
Southern Arkansas University Alaska
Univ. of Alaska
SERV Proprietary and Confidential
VA Medical Centers Supporting SERV Ohio
Cleveland, Dayton, Columbus Pennsylvania
Pittsburgh(2 ea), Butler County Arizona
Tucson, Phoenix, Prescott Southwest Texas
El Paso, Big Spring New Mexico
Albuquerque Louisville
13 total VA Medical Systems Veterans Affairs-Washington DC
Neighboring States updates
Indiana Eli Lilly has donated $5M to the cause
To distribute to IN campuses for veteran programs MFRI group to review the proposals
Seed money, not forever grant money Is surrounded by vet heavy states
Can/Will recruit outside of its borders
West Virginia University of West Virginia starting in Fall
Low overall vet population, high vet campus population Will recruit in southern Ohio
Neighboring States updates
Michigan-Fall 2009 Meeting Eastern, Western, Central Michigan univ’s next week
U of M Flint starting type program in Fall ROTC on campuses are getting it started quickly
Kentucky-Fall 2009 University of Louisville starting type program in Fall
Northern, Eastern, Western, Kentucky State all starting this fall Again, Low overall vet population, high vet campus population
Will recruit in southern Ohio
Pennsylvania-Fall 2009 Thiel College, Robert Morris starting type program
and potential veteran impact College Tuition Income
52 OH comm. colleges 60% to attend CC’s
23,935 total Avg. 460/campus Avg Tuition/yr = $2,800 Avg. Income/campus
$1.3M/yr each campus $67M/yr for all campii
56,998 deployed vets in Ohio, if 70% attend OH’s campuses, 39,892 on campus
16 OH Univ’s 40% to attend Univ’s
15,957 total Avg. 997/campus Avg Tuition/yr = $7,800 Avg. Income/campus
$7.7M/yr each campus $124M/yr for all campii
and potential veteran impact Cost of Living at Campus Communities
52 OH comm. colleges 52 Communities 60% of vets on campus
Avg. 460/campus 75% have Full benefits Avg. Cost of Living/campus
$950/month 9 months/year $3.9M/yr for all
communities
56,998 deployed vets in Ohio, if 70% attend OH’s campuses, 39,892 on campus
16 OH Universities 16 Communities 40% of vets on campus
Avg. 997/campus 75% have Full benefits Avg. Cost of Living/campus
$950/month 9 months/year $8.6M/yr for all
communities
Total dollars per year into Ohio in Cost of Living Alone- $341M
WE can make this generation The Next “Great Generation”
With Their Military Experience and Their 2 or 4 yr Degree
from Ohio’s Campuses