s upportive e ducation for the r eturning v eteran helping ohio’s best, brightest and bravest...

Supportive Education for the Returning VeteranHelping Ohio’s Best, Brightest and Bravest get their degreeBy John SchuppSERV Director, Cleveland State University

SERV Proprietary and Confidential

The Reality

1,861,926 Deployed veterans since 9/11 257,582 Currently Deployed

1,342,272 Active Duty 519,654 Guard/Reserve

Less than 1% of the population have protected the other 99% 288,952 veterans on America’s Campuses today

15% of total available- Less than 1 in 5 attend college! If you find the right program, they will be on your campus


Learning Community for veterans

Basic Needs for a Learning Community Success From The Cohort/Group…

Share common origin- All military based experiences

Share common goal- All want to finish the education mission

Be an Under-served demographic Large % of GI Bill eligible veterans did not use their benefits

Have the potential to build group camaraderie The Military has created this Camaraderie for the learning comm.


1985-1994 GI Bill eligible Vets 52,000 of 641,000 eligible veterans (8%) used all of GI Bill*

2008 GI Bill data Less than 6%** use it completely

Avg less than 17 months used of 36 months eligible

Department of Education, 1995-2001*** 30% of all College Freshmen get 4-yr degree in 5yrs or less 3% of College freshmen vets get 4-year degree in 5yrs or less

Veterans only have 36 months of GI Bill money

*http://chronicle.com ; Section: Students Volume 51, Issue 36, Page A31**Keith Wilson, VA Education Secretary, ACE Summit Georgetown University Jun 6 2008***The Soldier and the Student By Aaron Glantz in ‘The Nation’ November 27, 2007

why the L.C. is needed

http://chronicle.com/

http://www.thenation.com/directory/bios/aaron_glantz


They did use it at one time, what worked back then?Education and Veteran Status, Men Age 26-35

0

5

10

15

20

25

30

35

1950 1970 1990 2000

Vet: College Grad Non-Vet: College GradVet: College Grad Non-Vet: College Grad

Whites

Blacks

Percent with 4 Years of College

Education and Veteran Status, Men Age 26-35

0

5

10

15

20

25

30

35

1950 1970 1990 2000

Vet: College Grad Non-Vet: College GradVet: College Grad Non-Vet: College Grad

Whites

Blacks

Percent with 4 Years of College

The Demography of U.S. Veterans: Changing Military Staffing Policy, Risk of Service, and Human Capital for Black and White Men, 1950 – 2000Amy Kate Bailey, Department of Sociology, University of Washington West Coast Poverty Center Dissertation Fellow

12%

20%

32%

9%

Shows success of military ‘at risk’ groupSuccess was/is environment based


Reasons for low usage rate First Day walking onto the Campus-

Don’t know where to go, who to talk to Registration

Admission requirements-may not qualify Counseling

How ready are they for campus life Financial

Up front costs, books, cost of living Classes/Curriculum

Trying to fit in-dealing with the ‘freshmen question’


What the veteran brings home

What the Soldier Brings Home• Heightened sensory awareness of sights, sounds &

smells. • Identification and closeness with their military unit • Regimentation into highly structured and efficient

routines. • Reconnecting with friends more difficult than

expected. Difficulties arise in trying to generate a “new

normal” Life at home/campus may not have the edge and

adrenaline associated with wartime duty These qualities insured survival during the war,

but may not work in the classroomEdgardo Padin-Rivera, Ph.D. Chair, PTSD Experts Workgroup Ohio VA Health Care NetworkChief, Psychology Service Louis Stokes Cleveland VA Medical Center


First day on campus Personal walk-thru by other vets on campus

Paperwork One contact handles Registrars, Admissions, Bursar,

Financial Solved with new Post 9/11 GI Bill

Counseling Bringing the VA to the campus

Classes-Transition to Civilian/Campus Life Create a more ‘vet friendly’ environment in the classroom

Offer vets only sections of General Ed. Classes

University Transition Solutions with

Focuses on their strengths Military ‘at risk’ group Individuals who have succeeded with

Goal Setting Missions accomplished daily

Discipline Takes Orders/direction Respect for authority

Motivation Volunteered to Serve their country

Self-Responsibility Can survive on own Does not blame others

Camaraderie Generating success within their unit

Disability Services focuses on their weaknesses

Typical ‘at risk’ group-weaknesses Concentration in class

Individual based Corrected by recording class lecture

Test Taking Individual based

Corrected by taking test alone Campus Facilities

Individual based Corrected with campus maps, guides,

etc Trying to fit in

Individual based Corrected with campus counseling

Military ‘at risk’ group-weaknesses Concentration in class

Environment based Corrected with

Test Taking Environment based

Corrected with Trying to fit in

Environment based Corrected with

Finding a new ‘normal’ Individual based

Corrected with Corrected with VA on campus

Dealing with adrenaline rush Individual based

Corrected with VA on campus

Veterans will not be part of a program if it looks, smells, acts like it came from disability services


Ability to concentrate when taking exams Environment distractions very high Concentration on questions very low

Exam scores are low-Grades drop-Vet drops out

How to improve concentration on exams Minimize environmental distractions

Remove civilians from the environment Guardian mode drops-Vets feel more comfortable Memory/recall improves-Scores/Confidence Improves

#1 reason for Low Veteran Success


the civilian/campus transition

Created Vets only ‘Gen Ed’ Sections as an option English 101, Math 101, Science 101

Support for vets, not isolation 12 credit hrs (full time benefits) ‘vets only’ 1st semester 9 credit hrs, ‘vets only’ classes 2nd semester

Forced to take 3 more credit hrs in civilian classes Track progress of Vets in the classes

Can watch/teach them as a group- Confidence improves-Transition to civilian life improves

Civilian transition occurs slowly While they are taking college credit classes


-Results 1st Semester, Spring 2008 4 classes-

History 201, Chemistry 101 , Biology 106, Math 087 Chemistry difficult without the math background

The Students Chemistry-14 started out

10 finished with C’s or better 2 had medical withdraws 1 had family withdraw 1 joined a fraternity……

Retention Rate All ten went on to Summer 2008

71% freshmen retention rate-vs 72-77% avg for Ohio No test anxiety reported on First exam in Chemistry


Results 2nd Semester Fall 2008 Four Classes, started with 25 different students total-

Had 85% attendance rates Intro to Biology (BIO 106) English 085 (Remedial)-Most Challenging-have to read, recall & comment Math 087 (Remedial) Intro to College Life (ASC 101)

Intro to Bio- 16 students initially-1 dropped, 1 failed, 14 have ‘C’ or better- 87.5%

English 085 12 students intially-2 failed,10 have Satisfactory grade- 83.3%

Math 087 10 students initially-9 have satisfactory grade – 90.0%

Intro to College Life 12 students initially- 11 have passed with ‘C’ or better- 91.7%

23 different students going on to Spring Semester- 92.0%


Results 3rd Semester Spring 2009

23 from Fall ‘08 taking Spring classes 18 new students for Spring 2009 Four Classes 41 different students total-

English 101- 15 students total, 8 new students

Intro to Psychology 12 students, 4 new

Intro to Chemistry and the lab All have completed the math 088 course or math

placement 26 students in both lab and lecture

37/41 students will go on to Summer/Fall 2009- 90%


vets enrolled in Classes

0102030405060708090

Spring 2008 Summer2008

Fall 2008 Spring 2009* Summer2009

Fall 2009*

Series1

Fall 2009* projected based on new recruits from Dec 08 to present


Overall CSU vet population with

0

100

200

300

400

500

600

Fall2004

Fall2005

Fall2006

Fall2007

Spring2008

Fall2008

Spring2009

Fall2009

Series1

Slight increase from Fall ‘07 to Spring ‘08, Significant increase Fall ‘08-Spring ‘09(Most campuses see a civilian drop in these numbers from Fall to Spring)Fall 2009 numbers as of May 2009

**

*

overall results Increase # of vets in classes every semester

Increased overall veteran population on campus Not all CSU campus vets are in classes

Less than 100 in Fall 2005, to nearly 400 in spring 2009

VA supports and recognizes it as a model program for returning veterans This helps with recruiting

There are many model vet programs available Check the list of the initial ACE/Wal-Mart awardees

Select the one that you feel you can do best Convince your campus to adopt a similar type of program

Follow the lead of other models Easier to modify than create

Get backing from the campus administration Have to show local veteran groups that the campus is serious

Vets know the difference between a ‘feel good’ act and the real thing

Good program created, recognized


How to get support from the campus administration

Garner Support from people in 3 departments Registrars

They need to admit them, and review their applications Treasury

They need to know the economic impact They will listen to you and think ‘it’s a good, warm fuzzy idea’ They will act when you show them the financial impact

Faculty Find those that have served and are GI Bill grads They may teach for free in the early going


How to get Treasury to move Vets have guaranteed tuition dollars

Not mom/dad money, Not Student loan, pay back someday money

Present financial institutions stability may change this availability Private Universities can now compete

New GI Bill opens doors to more institutions Community Colleges will be impacted

No longer the ‘monthly stipend for all expenditures’ Direct Bill to campus changes need for up front payment

Find the number of vets in your region Show the potential financial impact with % of vets attending

recruiting How to get them and keep them on your campus Before you start to recruit

You need a good veteran program You need to get support (non-binding support)

From local veteran programs, the local VA Official university documentation showing university support

You need to identify your potential market How many post 9/11 veterans in the area How many are on campus right now?

If X% of the available market was recruited Does this income support the program

Grants/outside funding can start it, Sustainability depends upon the customers

How to Recruit cont’d

Methods of Recruiting veterans Freshmen/Adult Learners approach does not work

Whole different demographic Different way of thinking

Focus on One on one, not groups Focus on support personnel of veterans Understand the reason why they enlisted

This gives you a glimpse into who they are 1% of the population who have chosen to defend the other 99%

College/University Support


University support

State or local legislature

Does not have to be financial in nature, just a letter of support/recognition helps


Local legislature and university support can then be shown to local VA officials in community

Recognized by the VA in Washington


Local VA support grows to other vet departments/programs

How the pre-military veteran thinks

Why they signed up Majority of the 1,861,926 post 9-11 vets enlisted for 2 reasons

They wanted to do something when we were attacked on 9/11 Small town USA women and men wanting to protect their families &

neighbors

Didn’t know what to do when the graduated from High School They knew they weren’t ready for college…but… what else is there to do? Felt they were not ready for College…..yet

This shows the maturity of the veteran.

How the post-military veteran thinks

Where do they go from here? Many of the 1,861,926 post 9-11 veterans enlisted for life

They wanted to be in for 20yrs After 3-4 years, politics of the military made them leave

This is troubling, because the military gave them security Always had your day planned, knew who was in charge

Difficult to leave the women and men in their unit They trusted each other with their lives Friendship and trust not found in civilian world

Now what to do with the rest of their lives? Who can they trust?; Who can they depend upon?

Veterans are very cautious of civilians because of this experience

What the post military veteran is exposed to Civilian World

Much Less Order Day is not planned by someone else

No daily ‘mission’, no daily recognition of ‘mission accomplished’ People/organizations wanting to help

Vets are over-whelmed by ‘do gooders’ Those who want to ‘Help the Soldiers’ because it makes them feel good to do so. They are cautious of those organizations who want to take their GI Bill money to

become ‘locksmiths’ or other quick easy certificates Family and loved ones

Pressure to go to college because they promised their families Parents bought into the military choice; ‘money for college’

Not sure if they can handle college after many years out of high school No one else understands them except for other OEF/OIF veterans

and your local VA center

VA supports a type program Difficult/costly to find OEF/OIF vets in outer regions of

VA service area If vets are attracted to a campus with a vet friendly program

They will go to the campus If VA is on campus they can see more vets

Improves efficiency of the VA If VA is on campus more vets will attend the campus

Easier to get their questions answered between classes Vs driving/waiting for hours among the ‘old vets’ at the VA


Veteran seeks counseling only after it is needed Referred to by spouse, family, law enforcement

Many times after problems have arose

Instructor observes vet/student daily Rather than once/month with VA appts

Level of involvement can be determined early Respecting confidentiality

Intervention can occur before big problems arise

Why the VA supports a type program

Today’s campus very multi-cultural students are from region where the vet has served

Veteran comes into contact with many cultures More so than any job could do

Veteran begins to adjust to the cultures The different culture student is just a student, not a threat

Veteran gets used to this slowly over a period of months May not adjust if their environment does not create this opportunity

This did not happen after previous wars!



Improves VA and OEF/OIF contact Have VA rep be on college campus 1 day/week

Designated hours Vets know the day (s) and time (s) ahead of time

Have office set aside for VA representative Vets can see the VA rep in-between classes

VA rep can see 4 different campuses/week 1 day to report to Main Veteran office

VA rep can be from 4 different VA areas Counseling, Medical, Benefits, education

One day/month vet students visit the VA dept of their choice


Among all 1.86M separated OIF/OEF Veterans

• 40% (347,750) obtained VA care since FY 2002

96% (333,000) seen as outpatients only 4% (14,700) hospitalized at least once

• This constitutes: 41% former active duty troops 39% National Guard and Reserve troops

• Over 11,000 OIF/OEF veterans seen in Ohio.

• 56,998 total deployed in Ohio since 9/11-

• Only ~1/5 oh Ohio’s OEF vets have visited the VA

Edgardo Padin-Rivera, Ph.D. Chair, PTSD Experts Workgroup Ohio VA Health Care NetworkChief, Psychology Service Louis Stokes Cleveland VA Medical Center

and Ohio’s VA efficiency

Total for all four Ohio VA medical centers

$956 million total Budget 1,593,356 total unique patients 7,583 combined FTE’s

476 Physicians, 1,553 nurses Average of 210 unique patients/FTE **Unique Patients are ALL patients, from WWII to OEF/OIF

OEF/OIF Veterans and Ohio’ VA

56,998 Ohio OEF/OIF veterans deployed since 9/11 Only ~11,000 have visited Ohio’s VA centers since 9/11

Less than 1 in 5 OEF/OIF veterans visited Ohio’s VA’s 7,583 FTE’s from all Ohio’s VA centers

476 Physicians, 1,553 nurses 5,554 non medical VA employees

Support Staff, LISW, Outreach personnel, etc 11,000 OEF/OIF veterans/5,554 FTE staff

1.9 OEF/OIF veterans per FTE

Combine univ’s in counties# of vets

on campus University/Colleges in each county County

Total vets available

% of vets from region on campus

968 CINCY STATE, UNIV OF CINCY Hamilton 7,805 12.4%931 CSU, Tri-C Cuyahoga 9,558 9.7%328 YOUNGSTOWN STATE UNIVERSITY Mahoning 7,718 4.2%346 BOWLING GREEN STATE UNIVERSITY Wood 4,070 8.5%

3,233 FRANKLIN, DEVRY,C-STATE, C-TECH, OSU Franklin 7,694 42%845 UNIVERSITY OF TOLEDO , OWENS CC Lucas 1,866 45.0%432 KENT STATE UNIVERSITY Portage 7,271 5.9%464 OHIO UNIVERSITY Athens 1,320 35.2%574 UNIVERSITY OF AKRON Summit 7,596 7.6%

1,503 WRIGHT STATE UNIVERSITY, SINCLAIR Montgomery 6,295 23.8%

Placing VA reps on campuses# of vets

on campus University/Colleges in each county County

Designated Campus VA reps

Ratio of OEF/OIF

vets to FTE

968 CINCY STATE, UNIV OF CINCY Hamilton 2 484/1931 CSU, Tri-C Cuyahoga 2 465/1328 YOUNGSTOWN STATE UNIVERSITY Mahoning 1 328/1346 BOWLING GREEN STATE UNIVERSITY Wood 1 346/1

3,233 FRANKLIN, DEVRY,C-STATE, C-TECH, OSU Franklin 4 808/1845 UNIVERSITY OF TOLEDO , OWENS CC Lucas 2 422/1432 KENT STATE UNIVERSITY Portage 1 432/1464 OHIO UNIVERSITY Athens 1 464/1574 UNIVERSITY OF AKRON Summit 1 574/1

1,503 WRIGHT STATE UNIVERSITY, SINCLAIR Montgomery 2 501/19,724 Totals 10 counties 17 572/1

VA impact on Northeastern Ohio Present Vet campus population

One VA rep Visit 4 campuses Monday

Lorain County Community-~200 vets Tuesday

Cleveland State-345 vets Wednesday

Akron University-574 vets Thursday

Cuyahoga Community-705 vets, three campuses One VA rep has seen 1,824 vets in one week

1,824/FTE when having the VA being on campus 1.9/FTE when staying in the VA offices

This improved ratio is the force that makes your local VA want to work with your campus!

Now, How to reach them What not to do (What I Did 1st)

Hold a ‘veteran fair’ Vets call them ‘loser fairs’

Lots of people = suicide bomber

Use Mass media approach Costly

Flooding the area for a small % of the population

Don’t believe the media Based on what they have seen while

in Iraq

Mass e-mails or letters Will ignore the e-mails Place the letters in the ‘Do gooder’

pile

What to do (What I did 2nd) Reach them on a 1 on 1 basis

Eliminate fear of mass of people

Use military friendly media/events Parades, Military Times, etc

Reach the parents of vets Parent support groups ‘THE’ Brochure

Use other OEF/OIF on your campus to accompany you Vets will believe other vets

Have local VA get the word out They come into contact everyday with

OEF/OIF vets

Use National Guard 360 briefings Can reach guard troops as a group

Most Important, how many in our area, how many can we reach?


Active Duty Marines, Army, Navy, Air Force, Coast Guard

They come back home individually Harder to find in the general population

National Guard/Reserve They come home as a unit

Easier to address them when they come home Guard Has ‘briefings’ every 30,60 and 90 days Military sponsored

Easier to address many at one time as a group Difficult for a campus to get into these briefings

Very little time during these weekend events

Two types of veterans to recruit


19,832

22,058

29,276

12,101

6,380

10,927

10,587

16,426162,213

22,738

57,109

35,156

16,319 25,049

22,910

17,084

11,405

10,877

5,268

30,925

21,107

27,856

19,89924,513

11,687

233,099

18,16553,047

49,179

43,578

27,635

47,319

180,032

69,573

9,254

32,981

56,988

30,044

68,203

52,650

8,185

12,81938,308

4,476

73,279

14,533 24,862

10,110

5,079

Total Deployed by State- Active Duty +Guard/ Reserve since December 2008


9,165

6,258

7,985

6,989

1,524

2,845

3,820

2,81835,926

5,370

12,335

11,684

8,113 10,853

11,538

7,683

5,208

3,451

2,519

13,544

10,742

10,254

9,84210,132

3,048

30,641

18,16512,058

19,129

15,192

10,295

16,459

20,053

20,622

5,100

2,752

18,175

12,628

15,850

12,154

3,146

4,6349,998

2,072

19,956

4,841 9,900

2,789

2,815

Total Deployed by State- Guard/Reserve, since 12/08

2,125


10,667

15,800

22,291

5,112

4,856

8,082

10,587

13,608126,287

17,368

44,774

23,472

8,206 14,196

11,372

9,401

6,197

7,426

2,749

17,381

10,365

17,602

10,05714,181

8,369

202,458

10,49440,989

30,050

28,386

17,340

30,860

159,979

48,951

4,154

30,229

38,813

17,416

52,353

40,496

5,039

8,18528,310

2,404

53,323

9,962 14,962

7,321

2,264

Total Deployed by State- Active Duty, since 12/08

2,560

How to find the veterans within your state?

How many are on campus already? Is our state Vet friendly? Which one’s aren’t?

has extensive database Number of veterans in ‘Top 500 Vet Friendly’ campuses Number of veterans deployed by county

Deployed veterans most likely ones who need has data for every county t/out country

# of vets University/College Rank

266 DEVRY UNIVERSITY COLUMBUS 485316 CINCINNATI STATE TECH & COMM COLL ATTN: VETERANS OFC 386382 CLEVELAND STATE UNIVERSITY 365328 YOUNGSTOWN STATE UNIVERSITY 362346 BOWLING GREEN STATE UNIVERSITY 340348 FRANKLIN UNIVERSITY 337397 UNIVERSITY OF TOLEDO MILITARY SERVICE CT 278432 KENT STATE UNIVERSITY VETERANS AFFAIRS OFFICE 236705 CUYAHOGA COMMUNITY COLLEGE 79448 OWENS COMMUNITY COLLEGE 221464 OHIO UNIVERSITY 207467 COLUMBUS TECHNICAL COLLEGE 204574 UNIVERSITY OF AKRON 135619 WRIGHT STATE UNIVERSITY 115652 UNIVERSITY OF CINCINNATI VET CERTIFICATION 100860 COLUMBUS STATE COMMUNITY COLLEGE 54884 SINCLAIR COMMUNITY COLLEGE 51

1292 THE OHIO STATE UNIVERSITY 249,724 Total GI Students

56,988 Total GI Deployed since 9/11

17.0% % enrolled

Top Vet Friendly colleges in Ohio

Data from the IAVA ‘Top 500’ Spring 2008

# of vets Univeristy/College Rank

263 INDIANA STATE UNIVERSITY 491

287 INDIANA WESLEYAN UNIVERSITY 434

300 BALL STATE UNIVERSITY 416

301 ITT TECHNICAL INSTITUTE - INDIANAPOLIS 414

362 INDIANA UNIVERSITY PURDUE UNIVERSITY AT FORT WAYNE 316

400 IVY TECH COMMUNITY COLLEGE OF INDIANA - INDIANAPOLIS 273

418 INDIANA UNIVERSITY 251

446 PURDUE UNIVERSITY 224

459 INDIANA UNIVERSITY OF PENNSYLVANIA 212

839 INDIANA UNIVERSITY PURDUE UNIVERSITY INDIANAPOLIS 59

4,075 total GI students


13.5% % enrolled

Top Vet Friendly colleges in Indiana

Top Vet Friendly colleges in Kentucky

# of vets University or College Rank

283 BLUEGRASS COMMUNITY & TECHNICAL COLLEGE - COOPER CAMPUS 441

311 UNIVERSITY OF KENTUCKY 396

317 NORTHERN KENTUCKY UNIVERSITY 384

407 ELIZABETHTOWN COMMUNITY & TECHNICAL COLLEGE 266

426 WESTERN KENTUCKY UNIVERSITY (FIN AID OFC) 245

427 HOPKINSVILLE COMMUNITY COLLEGE 241

433 JEFFERSON COMMUNITY & TECHNICAL COLLEGE 232

457 EASTERN KENTUCKY UNIVERSITY 215

595 UNIVERSITY OF LOUISVILLE 126

617 AUSTIN PEAY STATE UNIV, FT CAMPBELL CENTER 117

4,273 total GI students


23.5% % enrolled

Using present vet campus population Getting approval/input from present veteran

population on campus Try to reach the vets already on your campus

Without ‘Calling Them Out’ Have faculty place inquiries on their syllabi*

‘Requesting input from present vet campus population’ on bottom of syllabi Vets can call the number provided Campus vets are recruited ‘silently’ Their input is of tremendous value They will help recruit other veterans to your campus

* From Montgomery College veteran program review, Louisville conference Feb 2009

How many OEF/OIF veterans in the Region?

has extensive database Number of veterans DEPLOYED since 9/11 is known

Deployed veterans most likely ones who need

type program

has data for every state in the country has data for every county in every state

56,998 total deployed Total of 16,617 in

Cleveland, Columbus, Cincinnati, Toledo, Y-Town

40,381 in small town Ohio 7,353 currently

deployed

296

629

387323

4941,420

865

727970

1,064803

2,769

4,765 318

1,211

995

206

322 125

275

345

209 478 80400

102

107

526

303273

83

131

303

329153

510

175722

710

334

5,370 314465

469

1,994

748

140

123

408

278

63 82

318

230

131645

359

206

261

507

151

650

237

823

196

1,761

3,397

1,066

222

2,115

289

610

2,798

216

323

172

727

266

236

301210

156173

113

81191

729

436

Deployment data for Ohio

Deployment data for Indiana

556

967831,903

89

176

76

133

173

62125122

496158545

266138117

148

1469856

191293 730

169

26855

197

102

80155182

747

163

137

10082

73

136313

108104

116215

599317

20991

151

191

175262

26312921097

6893,670

559

201195

95

13593339102162

99385

81 650631 163

442183453

123

276128

202

1,945

117

124

1,143 138105719

342256

467

137

30,044 total From Indiana Deployed since 9/11 7,518 from Indianapolis,

Gary, Ft. Wayne and Chicago suburbs

22,526 from Small Town Indiana

3,637 currently deployed

and the individual veteran The Off campus one on one visit

Meet off campus for coffee/breakfast-they are always up early Don’t discuss military events, status, etc

Ask why they signed up Ask about parents reaction to them enlisting

This gives you an idea about them before they enlisted

Bring college admission form with you No charge for application for veterans to your campus

Have them come to campus for the next scheduled visit Give them a personal walk thru to all important campus personnel

All This reduces the pressure of the first day on campus

and the Parents/Loved Ones Loved ones will help recruit for your college/university

Reach the parents/spouses in the region They worried for 3-5 years over their loved one, They Go through 4 phases of adjustment

Family Readiness Groups (FRG’s) Sponsored by the Army

50% of all deployed veterans are from the Army

Marine Mom support groups

Every county/region has at least one of these military support groups They usually meet once/month Connect with them, and attend their meetings regularly They are as cautious as their sons/daughters about ‘do gooders’ so you have to

earn their respect Tell them what the campus has in store for them Let them communicate that to their deployed sons/daughters The word will then reach other OEF/OIF military that are back home

Places/Events to find OEF/OIF veterans County Fairs-Biggest event in Small Town USA

Most vets in each state come from small town USA County Fairs have been around for a long time VFW, AMVETS, other veteran groups have booths there

Parades Most always have the flag in the front on display

Chance to show their respect for it Car shows

Many, many mechanics got their start in the military

at the County Fair/Local Festivals 88 Counties in Ohio- 88 Fairs All are at least 150 yrs old

Rich Tradition in these rural counties People meet, compete and visit

Fairgoers show off their Crops, Livestock, Hobbies/crafts/collections Teens show off their boyfriends/girlfriends

19yr old enlisted women and men Just left this tradition and they miss it ‘Fair Time’ is ‘Fair Time’, whether in Baghdad or back home

and ‘Share the Fair” “Share the Fair with the Troops”

Loan video cameras to families of service-members serving overseas during the fair

Create DVD’s of fair memories for that soldier Have two copies made

One for the Soldier to send overseas One for the family to keep locally

Put campus vet program info on DVD along with their memories Direct Marketing to your target audience

Campus admissions info, veteran program etc. Mom/Dads see it, service-members sees it Service-members friends see it Campus has great PR by doing it

Goal- Families will take part in the video process, and campus gets its message out to the families and the troops

Results of Share the Fair- Pickaway County

Results of Share the Fair- Madison County

Results of Share the Fair- Mahoning County

Results of “Share the Fair” Experiment Mahoning County- Top News Story on all three Youngstown area TV networks, 6 and 11pm Sunday Sept 3rd 2008

Results of Share the Fair- Mahoning Cty From the Soldier who rec’d the DVD

Hey guys! That video was amazing and i loved it so much! i heard that

on the actual news i was like just plastered all over the place and they showed it like 4 different times and each time was a little different and they showed on 2 different stations. Did you get all of them on video? I thought that it was amazing and that i never even came close to expecting it. once i was watching the video i kinda thought maybe something was on the news but i wasn’t for sure... i totally missed the note on the front that said something about a news clip but i read it but i read it in a hurry. I watched that thing over and over and over on my buddies lap top and i kept rewinding it and listening to it. mom you looked really good too. Your hair is so fluffy like you stood under a hair dryer for hours haha. I love you though and i think you look really good. Dad you looked crazy on the news. Your hair was slicked back and you were movin all over the place hahaha it was awesome though that you guys had such a good time actually doing it. but thank you so much for it. it was the most amazing gift that i think i have ever gotten. It really means alot to me and and made me feel really good……. ...ive been sitting in front of the tv for like the past 11 hours. But take care and ill be writing again soon. I love you guys and ill talk to you later!

Nathan

‘THE’ Brochure Many campuses stress creating a brochure about

their veteran program Costly to create-

Need a ‘Mission Statement’, A ‘Purpose’ etc. Outside marketing firms can charge substantial amount Printing costs, distribution, etc

Many people do not read them- They are looked at and tossed out

There is one brochure that is read from cover to cover and is never tossed out!!

Parents/Loved Ones-cont’d

Recruiting- ‘THE’ Brochure

The Church Bulletin Nothing else to do while waiting for service to start Feel to guilty to throw it away…. Immediately

Reaches three generations of loved ones Parents, grandparents, spouses, children

It Already has troop announcements in it Just add the info of the university program to it

It is trusted for its authenticity After all It is in the ‘Church Bulletin’

Area veteran population- Deployed since 9/11 Counties in and around Cuyahoga county

Counties in Ohio Total deployed = 17,036

Counties in western PA Total deployed = 13,778

Only 3 Community colleges in the region

Source: CTS Deployment File as of Dec 31, 2008

803

995

1,064

1,994

970

916

1,059

588

2,215

747

723

1,169 6,361

318

1,211

1,420

4,765

2,769

727

effect on vet Enrollment at CSU Cleveland State Univeristy Enrollment- Fall 2008

17,000 Total area Deployed personnel available

30,814 If program and marketing success improves

enrollment to 5% of available Approx 1,540 GI Bill students sign up

From direct marketing techniques to individual veterans

effect on CSU vet Enrollment

National Guard recruiting techniques Find ways to get info to troops through national guard

officials Total Ohio National Guard in state- -18,175

Spread out over ~50 bases in Ohio Average 363 National Guard troops/base 8 bases in northeastern Ohio = 2,908 guard troops in region

If improves enrollment to 10% of available Approx 290 National Guard GI students Fully paid academic scholarships

Letting your VA recruit for you

For Ohio, 2007 1,593,356 total unique patients in 2007 7,583 combined FTE’s (potential Univ recruiters)

Let 1% of Unique patients be Chapter 31 Fully paid tuition, books, parking etc. 15,933 have option for a fully paid academic scholarship Let 5% of these attend Univ’s program = 796 students

and potential campus enrollment

From Regional VA center recruiting for the university- Chapter 31

1% of 1.59M patients in 2007 be chapter 31 =15,933 Let 5% attend CSU – 796 new students

From 1 on 1 recruiting and other events to attract OEF/OIF vets 30,814 Deployed vets from Northeast OH and PA

Using Marine Moms, Share the Fair and other recruiting techniques Let 5% attend CSU = 1,540 new CSU students

National Guard recruiting 18,175 Active Guard/Reservists in Ohio

2,908 in northeastern Ohio Let 10% attend CSU = 290 new CSU students

2,626 new CSU Students


Financial Impact of on retention rates at CSU

increases Vet Freshmen Class to 2,626 Tuition = ~$3,100/semester 12 credit hours Total income Fall Semester-$8.1M

70% retention from Fall Semester with 1,838 veterans in Spring Semester Total Income Spring Semester- $5.7M

Total income Fall/Spring Semester- $13.8M Total income from CSU Freshmen Vet Class- $13.8M


Financial Impact of on grad rates at CSU

Grad Rates- 3% for GI’s at a 4yr campus Allow to increase grad rate to national avg. At a 35% Grad Rate

2,626 freshmen = 919 grads = $22.7M

Impact on Cleveland State University Income $22.7M/yr from grads $13.8M/yr from freshmen retention

Veterans have guaranteed tuition money Cash Paying Customers!

These numbers help convince your university to adopt a veteran program!

SERV Propreitary and Confidential

Financial impact on Cleveland

Tuition dollars saved

Cost of Living allowance


effect on Tuition saved

Cuyahoga County Civilians If 919 CSU grads/yr

~$7,000 student loans/yr $22.7M in student loans/yr

Goes to out of town banks

Cuyahoga County Vets 919 CSU GI Grads/yr

No Student Loans $22.7M/yr goes directly into

area Economy Vets first paycheck their own

Not paying back student loan


Cost of Living allowance on communities around Cleveland Ohio 2,626 GI Bill eligible vets since 9/11 on campus Allow 75% to have 100% benefits = 1,970

Each will receive ~$950/month while in School 9 months of school/year

$16.8 Million/yr guaranteed federal dollars Into Cuyahoga and surrounding counties’ communities

For them to live while in school!


Why is working and will work

This generation vs. ‘The Greatest Generation’ How did it Happen?

How many WW II GI’s enrolled? What were their graduation rates? How many 2yr and 4yr degrees? What were the factors?

How were they prepared to be the ‘Greatest Generation’ ?


U.S. in the 1940’s Pre/Post WWII WWII veteran demographics In the 1940s,

23% had a high school diploma 77% DID NOT HAVE A HIGH SCHOOL DIPLOMA

3% had college degrees. 1940,

160,000 US citizens had college degrees. 1950

500,000 US citizens had college degrees 320,000 were service-members

50% of 2.2M campus veterans were married, 25% had children

Vast Majority of US campus veterans were 25-29yrs old

Milton Greenberg-report taken from the U.S. Department of State publication, Historians on America


WWII campus population in the classroom

2.2M veterans enrolled in ~1,800 Colleges/Univ’s Average of 1,222/campus

1.6M Nationwide University enrollment in 1939; 2.9M in 1949 University of Michigan-

1940- 10,000 students; 1948- 30,000 enrolled Syracuse University

1941- 6,000 students; 1947- 19,000 students 1949 more than 45% of all College Students were Vets

The Classroom was full of WW II veterans They had that camaraderie right away

The ‘Unit Mentality’ was already in place!

Dr Jennifer Adams, Penn State Univ. ASHE meeting Sacramento Nov 18 2000


Results of the First GI Bill era 1956 –

11 years after final victory – 2.2 million WWII veterans attended college

180,000 College educated engineers, 200,000 College educated accountants, 238,000 teachers, 91,000 scientists, 67,000 doctors, 22,000 dentists, 1 million other college-educated individuals.

~1.7M college degrees 78% Graduation Rate



OEF/OIF & WW II College preparation WW II vets

2.2M went into College All four year institutions, no community colleges then

Only 23% had high school diplomas The other 77% did not finish high school

1.7M graduated with 4 yr degree 78% Grad rate for Bachelors Degree

Their decision to serve, allowed them to graduate The ‘Unit Mentality’ took over, no one left behind Re-Creates the ‘Unit Mentality’ Success


Universities ready to launch Fall 2009

Youngstown State Univ Jim Olive

Cleveland VA Pat Hall

Univ of Akron Rick Young

Cleveland VA Pat Hall

University of West Virginia Terry Miller

Morgantown VA


Fall 2009 Thiel College

John Rindy Mercer County VA

Univ. of New Mexico Eleese Wheeler Albuquerque NM

Brian Pilgrim Univ of Louisville

Joe Dablow Louisville VA

Crystal Woodard

Univ’s considering for Spring 2010 Ohio

Ohio University, Hocking College, Univ of Dayton, Stark State College, Owens Community College, BGSU,OSU, Walsh University

Pennsylvania Robert Morris, Art Institute of Pittsburgh

Kentucky University of Louisville, Eastern Kentucky, Northern Kentucky, Kentucky

State, Western Kentucky, Morehead State Univ West Virginia

University of West Virginia, Shepherd University Michigan

Northern Michigan University, U of M-Flint, Ferris State, Eastern Michigan Arizona

University of Arizona, Arizona State, Northern Arizona, Maricopa CC

Universities interested in Concept Michigan

Grand Valley State, Madonna Univ, Northern Michigan, Central Michigan Florida

University of South Florida, St. Petersburg College Texas-

UTPB, Sam Houston, Univ. of Houston, UTPA Oklahoma

East Central University Kansas

University of Kansas, Washburn Univ Alabama-

Univ of Alabama Tuscaloosa, UAB Illinois

Lewis University Arkansas

Southern Arkansas University Alaska

Univ. of Alaska


VA Medical Centers Supporting SERV Ohio

Cleveland, Dayton, Columbus Pennsylvania

Pittsburgh(2 ea), Butler County Arizona

Tucson, Phoenix, Prescott Southwest Texas

El Paso, Big Spring New Mexico

Albuquerque Louisville

13 total VA Medical Systems Veterans Affairs-Washington DC

Neighboring States updates

Indiana Eli Lilly has donated $5M to the cause

To distribute to IN campuses for veteran programs MFRI group to review the proposals

Seed money, not forever grant money Is surrounded by vet heavy states

Can/Will recruit outside of its borders West Virginia

University of West Virginia starting in Fall Low overall vet population, high vet campus population

Will recruit in southern Ohio

Neighboring States updates

Michigan-Fall 2009 Meeting Eastern, Western, Central Michigan univ’s next week

U of M Flint starting type program in Fall ROTC on campuses are getting it started quickly

Kentucky-Fall 2009 University of Louisville starting type program in Fall

Northern, Eastern, Western, Kentucky State all starting this fall Again, Low overall vet population, high vet campus population

Will recruit in southern Ohio Pennsylvania-Fall 2009

Thiel College, Robert Morris starting type program

and potential veteran impact College Tuition Income

52 OH comm. colleges 60% to attend CC’s

23,935 total Avg. 460/campus Avg Tuition/yr = $2,800 Avg. Income/campus

$1.3M/yr each campus $67M/yr for all campii

56,998 deployed vets in Ohio, if 70% attend OH’s campuses, 39,892 on campus

16 OH Univ’s 40% to attend Univ’s

15,957 total Avg. 997/campus Avg Tuition/yr = $7,800 Avg. Income/campus

$7.7M/yr each campus $124M/yr for all campii

and potential veteran impact Cost of Living at Campus Communities

52 OH comm. colleges 52 Communities 60% of vets on campus

Avg. 460/campus 75% have Full benefits Avg. Cost of Living/campus

$950/month 9 months/year $3.9M/yr for all

communities

56,998 deployed vets in Ohio, if 70% attend OH’s campuses, 39,892 on campus

16 OH Universities 16 Communities 40% of vets on campus

Avg. 997/campus 75% have Full benefits Avg. Cost of Living/campus

$950/month 9 months/year $8.6M/yr for all

communities

Total dollars per year into Ohio in Cost of Living Alone- $341M

WE can make this generation The Next “Great Generation”

With Their Military Experience and Their 2 or 4 yr Degree

from Ohio’s Campuses

s upportive e ducation for the r eturning v eteran helping ohio’s best, brightest and bravest...

Documents

gi bill eligible veterans

campus serv proprietary

gi bill eligible vets

neededserv proprietary

gi bill dataless

months of gi bill money

success of military

deployed veterans