By: Marika Thomopoulos

FAMILY OF PRODUCTS

• Home Cleaning

• (i.e. Windex)

• Air Care

• (i.e. Glade)

• Pest Control

• Home Storage

• Auto Care

TARGET AUDIENCE

• Men & Women

• Adult Age

• Mainly Target Families (i.e. “A Family Company” is the motto)

PERFORMANCE INDICATORS

• Google Adwords

• Creating Value Through Campaigns

KEYWORDS• Glade:

• Best Scent

• Glade Air Effects

• Clean Air

• Air Freshener

• Best Smelling Candles

• Windex:

• Window Cleaner

• Clean Windows

• Best Window Cleaner

• Multi-Surface Cleaner

SEO

• Keywords

• Using Product & Purpose

• Important to Campaign

“Mutli- Purpose Cleaner”

SOCIAL MEDIA

• Twitter

• #Hashtags

• Pinterest

• Tweets

• Facebook

• Posts, Status

• Video/ Picture

BLOGGING

• Benefits SEO

• Link with Social Media

• Advertising

BLOGGER RELATIONSHIPS

• Benefits SEO

• Increased Traffic

• Reach Target Audiences

BUDGET

• Major Media Advertising

• $359.4 million last year

• Ad Spending

• $157 million in first half of 2010