betsey johnson presentation

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Betsey Johnson

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Completed for a presentation on a famous apparel brand for a course. Included are facts about the designer, examples from a runway collection, and unknown facts about the Betsey Johnson brand.

TRANSCRIPT

Page 1: Betsey Johnson Presentation

Betsey Johnson

Page 2: Betsey Johnson Presentation

Who Is Betsey Johnson?Connecticut-born, New York-raised, Bestey Johnson burst onto the fashion scene in 1964. Years later she would become the creative control behind the label Alley Cat and in 1978 she started her own label, Betsey Johnson label. She is a strong advocate in the fight against Breast Cancer, creating numerous one-of-a-kind pieces to be auctioned off to benefit various charities.

“Making clothes involves what I like….color, pattern, shape and movement…..I like the everyday process…the people, the pressure, the surprise of seeing the work come alive walking and dancing around on strangers. Like red lipstick on the mouth, my products wake up and brighten and bring the wearer to life…..drawing attention to her beauty and specialness….her moods and movements…..her dreams and fantasies.” –Betsey Johnson

Page 3: Betsey Johnson Presentation

Betsey Johnson Collection

The Betsey Johnson Collection is Betsey Johnson’s haute couture brand. The line includes dresses, purses, shoes, sunglasses and other accessories, and anything else you can think of! Sold in high-end department stores such as Nordstrom, Dillard’s Lord & Taylor, and Macy’s, this brand is one of the top sellers in high retail. The collection is a favorite of many celebrities including Courtney Love, Sarah McLachlen, Minnie Driver, Salma Hayek, and Heather Graham.

Page 4: Betsey Johnson Presentation

Betseyville

A favorite among many girls, Betseyville is Betsey Johnson’s most popular brand, appealing to the younger fashion scene. Betseyville is an eclectic mix of patterns, colors, and shapes in what has been hailed as “the essence of Betsey Johnson”.

Page 5: Betsey Johnson Presentation

Betseyville VillaBetsey Johnson converted an old hotel in Barra di Potosi, Mexico into her private Mexican paradise. After two years of owning the property, she converted it into a resort for the public. To this day, it has been a favorite for many newlyweds and those who wish to simply get away. Decorating several rooms as only Betsey Johnson could, this villa serves as inspiration for Betsey as she continues to create signature pieces for her collections. The house was exclusively featured in In Style Homes in April 2005.

Page 6: Betsey Johnson Presentation

Betsey Johnson Spring 2009

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Betsey Johnson Inauguration

Page 10: Betsey Johnson Presentation

Where Can I Buy Betsey Johnson?Locally, you can buy Betsey Johnson apparel and accessories at Elly’s Couture (914 E. Broadway). Elly´s Couture has fashions from the hottest cities: Los Angeles, New York and Las Vegas. They carry Betsey Johnson dresses, handbags, jewelry, hats, scarves, sunglasses, swimsuits, makeup bags and watches. Elly’s Couture is also a fashion favorite of co-eds from Mizzou, Stephens, and Columbia College.

Pictured above (L to R): Elly Swetz, owner of Elly’s Couture, Sarah McGann, and Lory Young, manager of Envy Boutique