#RBPdigital

28 September 2018Rushcliffe Arena

Programme Guide

RushcliffeShowcase Event

On behalf of all partners we are pleased to welcome you to this special, one-off showcase event designed to bring together the business community from Rushcliffe and beyond.

Together we are committed to supporting local businesses to grow and thrive - ultimately contributing to a strong and sustainable economy with the jobs and skills needed to prosper.

Digital technology is at the heart of this growth. In today’s fast-paced world, businesses that get this right - and continually learn and try new things - are leaders in their marketplace.

They use new technology to streamline processes, and build strong and proactive relationships with their customers. They evolve, innovate and grow.

But we understand it can be a challenge for small and medium enterprises (SMEs) to keep ahead of this ever-changing landscape, and to afford the expertise or products to help you succeed.

The D2N2 Digital Growth Programme was launched to help SMEs across Nottinghamshire and Derbyshire to overcome some of these barriers.

The fully-funded project supports businesses in a variety of ways - running practical workshops and seminars on key digital themes, providing one-on-one expert advice, and allocating technology grants to fund new processes or products.

In addition, the programme delivers events like today’s showcase - designed with you and your business in mind, and packed with tips and advice which can be put to good use at no or little expense.

We’re delighted to welcome a great line-up of expert speakers who will deliver key insights into some of the programme’s most popular topics - what’s new in the world of online search, the latest developments across social media, and how you can make the best use of the data you hold to deliver great products and services to your customers.

There will also be plenty of opportunities to connect with like-minded businesses, including a networking breakfast sponsored by Rushcliffe Business Partnership.

We hope you find the day useful, productive and inspirational! We encourage you to follow up on this learning with our range of free workshops and seminars running across the region, all of which will help you further develop your knowledge and skills in the context of your own business. For more information visit the website at www.d2n2-digital.co.uk

Finally, please do get into the spirit of the day and take to social media to share your experiences! You can find Twitter handles on page four and remember to use the event hashtag #RBPdigital

Enjoy the day!

Welcome

Diane BeresfordDeputy Chief Executive East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire)

Councillor Simon Robinson Leader of Rushcliffe Borough Council

2 3* terms and conditions apply

Rushcliffe Business Partnership is the home of a thriving local business scene with more than 500 individuals and organisations benefitting from membership.

The partnership, launched in 1999, is a ‘not for profit’ organisation part funded by Rushcliffe Borough Council, and is based at Rushcliffe Arena. It covers a south Nottinghamshire borough often rated as one of the most desirable places to live and work in the country, with West Bridgford as the major urban area.

Its key aims are to:

• Provide networks and relationships for business support, growth and opportunities (including linking into other organisations such as D2N2 - the local enterprise partnership)

• Champion Rushcliffe as a place to do business • Increase trade for Rushcliffe from inside and outside the borough• Provide a coherent voice for business in Rushcliffe

For more information or to join the partnership, speak to a member of the team at today’s event or visit: www.rbpbusiness.org.uk

Today’s Rushcliffe Showcase Event 2018 is being part-funded by Rushcliffe Borough Council and is delivered by East Midlands Chamber* and Rushcliffe Business Partnership, as part of the Digital Growth Programme.

Delivered in partnership with the Chamber and local stakeholders, the project supports SMEs to grow by embracing digital technology - ultimately improving competitiveness and productivity.

The programme runs until June 2019 and over this period will:

• Deliver 340 fully-funded workshops • Provide at least 12 hours of support to 852 enterprises, including 69 businesses in their first

year of trading• Support128 enterprises to take up broadband with speeds of at least 30 Mbps• Support 639 enterprises to introduce new products or processes in their business• Provide ongoing support from dedicated digital business advisers

To date the programme has also allocated over £2.2m worth of grants to support SMEs introduce new digital technology and processes into their business.

For more information speak to a member of the team at today’s event or visit: www.d2n2-digital.co.uk *(Derbyshire, Nottinghamshire and Leicestershire)

The D2N2 Growth Hub is a vital network for growing and ambitious businesses across Derby, Derbyshire, Nottingham and Nottinghamshire. At its heart is a thriving business community that has the potential and commitment to grow - from SMEs to large, established businesses.

Its overarching aim is to improve the ability of businesses in the D2N2 area to value and engage appropriately with service providers (be they public or private), and to help service providers to improve their offer.

The project is part of the D2N2 Local Enterprise Partnership (LEP), a private sector-led partnership driving economic growth across the region.

The D2N2 LEP also part-funds the Digital Growth Programme - allocating £3.6m of the European Regional Development Fund (ERDF) portion of D2N2’s €250million in European Structural and Investment Funds (ESIF).

The D2N2 Growth Hub team includes dedicated, experienced and expert business advisers - on hand to give you advice on a range of topics to help businesses grow and succeed.

For more information speak to a member of the team at today’s event or visit: www.d2n2growthhub.co.uk

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08:00 | Registration and networking breakfast, sponsored by Rushcliffe Business Partnership

08:30 | Welcome by Cllr Simon Robinson, Leader of Rushcliffe Borough Council

09:15 | What’s New in Search? Ian Lockwood

10:30 | Networking and refreshments

11:00 | How to Segment Your Data to Increase Leads and Conversions Lee Callender

12:15 | Lunch, networking and business support exhibition

13:15 | What’s new in Social? Liam Lally

14:30 | Rushcliffe Business Partnership opportunity showcase

14:45 | Q&A and panel discussion

15:15 | Networking

16:00 | Close

ProgrammeSpeaker Profiles

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Councillor Simon Robinson

Leader of Rushcliffe Borough CouncilCllr Robinson was elected to represent Edwalton in 2011. In 2014 he was appointed to the Cabinet, with responsibility for Finance and the Economy, and one year later was elected Deputy Leader of the Council. He was elected to his current role as Leader of Rushcliffe Borough Council In 2017.

A keen advocate of the local business community, Cllr Robinson established the Growth Boards in West Bridgford, Cotgrave, and Radcliffe on Trent, Bingham and East Leake. He has lived in Rushcliffe for over 30 years and currently owns and runs businesses in property and leisure, and is a partner in a London investment syndicate.

@Rushcliffe

Come tweet with usJoin us on Twitter today using the #RBPdigital event hashtag!

Digtal Growth Programme @ebizclub

East Midlands Chamber @EMChamberNews

Rushcliffe Business Partnership @rbpbusiness

Rushcliffe Council @Rushcliffe

Rushcliffe Arena @RushcliffeArena

Ian LockwoodBoom Marketing

What’s New in Search 2018?The world of search engines is ever evolving. Ian will speak about the latest changes in Google’s search result pages, recent shifts in algorithms, new pay-per-click advertising features and the impact of voice search - as well as what the future is likely to hold for search generally.

As Founding Director of a digital agency, Ian specialises in online marketing and web design. With over 18 years in the internet industry, Ian has helped hundreds of businesses across B2B and B2C environments.

@IanLockwood

Dr John Collins

Chair of Rushcliffe Business Partnership (RBP)As well as his role as Chair of Rushcliffe Business Partnership, Dr John Collins is Vice Chair of the D2N2 Growth Hub, Council Member of the Nottingham City Business Club and a Trustee of East Midlands Education Trust.

John has 12 years’ experience running the Professional Coaching Alliance and Adler UK, which specialise in the coaching and training of businesses. He brings this extensive experience and wide range of contacts to his role as RBP Chair, and with the help of a very experienced steering group, supports the Rushcliffe business community.

@rbpbusiness

Liam LallyZaddle Internet

What’s New in Social 2018?In an updated programme, Liam will bring the audience up to speed with all the latest changes in the world of social media, including changes in Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat and YouTube - delving into how SMEs can take advantage of the new features.

As an expert practitioner, he is an accomplished public speaker and passionate about helping businesses getting the most out of social.

@ZaddleMarketing

Lee CallenderMail Magic

How to Segment Your Data to Increase Leads and Conversions Giving the right message to the right person at the right time - and via the right channel - is crucial to the success of your operation. Effective, accurate data is at the heart of this.

Lee will help you learn how to get the most value out of the information you hold to help you connect with customers in a way that means something to them, and ultimately boosts your bottom line and reputation.

Lee specialises in email marketing, CRM, data management and GDPR. Over the past eight years Lee has managed over 1,000 campaigns - from conception to evaluation.

@LeeCallenderUK

Jon Egley

Conference ChairJon is the Digital Growth Programme Manager, responsible for the project team, its network of consultants, host organisations and the ongoing development and delivery of services.

His knowledge and experience includes providing business consultancy and support across a broad range of business sectors. Jon has been involved in business technology and digital marketing for over 20 years, spending 19 years providing impartial and independent advice to businesses across the East Midlands.

@jonegley

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Don’t miss out. Book your place:www.d2n2-digital.co.uk

Embrace the Digital WorldFully-funded workshops near you

Blogging for Business 16 Oct | Notts County Football Club06 Nov | Ye Old Bell Hotel, Retford

Converting Website Visitors into Sales 05 Dec | Antenna, Nottingham

Developing Effective Content for the Web 09 Oct | Notts County Football Club03 Dec | The Walled Gardens, Beeston Fields Golf Club, Broxtowe

Effective Search Engine Optimisation04 Dec | National Water Sports Centre, Nottingham

Email Marketing for Success 13 Nov | Antenna, Nottingham06 Dec | Mansfield i-Centre

Getting Ready For Cyber Essentials15 Nov | Woodborough Hall, Gedling

Growing your eCommerce Business 11 Dec | Antenna, Nottingham

Improving Productivity with Cloud and Mobile Working 24 Oct | The Walled Gardens, Beeston Fields Golf Club, Broxtowe29 Nov | Woodborough Hall, Gedling

Integrating Social Media into your Business (two-day workshop) 13 Dec & 19 Dec | Antenna, Nottingham

International Marketing and Selling Cross-Border 31 Oct | Newark Showground

Making the Most of Microsoft Office 365* 03 Oct | Forever Green Restaurant and Conference Venue, Mansfield

Planning an Effective Website 18 Oct | Notts County Football Club

‘Ready, steady, sell!’ Your eCommerce Action Plan for Selling Products Online27 Nov | Woodborough Hall, Gedling

Understanding Google Analytics 20 Nov | Notts County Football Club

Understanding Paid Search and Display Advertising 10 Oct | National Water Sports Centre, Nottingham23 Oct | Notts County Football Club

Video Marketing, including Live Streaming17 Dec | Notts County Football Club

For a full list of workshops and seminars taking place across the Derbyshire and Nottinghamshire area – and to book your place – visit:www.d2n2-digital.co.uk/events

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All events are workshops (9am to 4.30pm) unless marked with a * which indicates a breakfast seminar (8am to 11.30am). Listings are accurate on the date of print but are subject to change. Please check the website for up-to-date information and timings for each session.

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D2N2 Digital Growth Programmeby numbers

Find out more at d2n2-digital.co.uk

Superfast Broadband - giving you the opportunity

to do more online

MansfieldDistrict Council

Talk to your

Internet Service Provider

about special offers on

high speed fi bre broadband

Check if you can get superfast broadband. Visit www.nottinghamshire.gov.uk/broadband today!

D&P 7712

*Figures as of September 2018

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POWERUPYOUR BUSINESSWITH OUR SUPPORT

Business Growth

Access to Finance

Innovation

Employment & Skills

International Markets

The D2N2 Growth Hub has a number of expert business advisers to help your business grow. Whether it’s the latest funding news or practical business support, our advisers are here to help. We also host a number of events and workshops and can signpost you to regional and national business support programmes.

To find out more please contact: Tel: 0333 006 9178 Email: info@d2n2growthhub.co.ukwww.d2n2growthhub.co.uk

@D2N2GrowthHubD2N2 Growth Hub

Digital Growth Conference 19

Save the date!

Join us for a packed line-up of expert speakers to get you and your business up-to-speed with the very latest updates in the world of digital technology and marketing.

More details coming soon. Watch this space. Reserve your seat today at:

www.d2n2-digital.co.uk

4 April 2019Chesterfield

The Digital Growth Programme is delivered in partnership with:

The Digital Growth Programme is delivered in partnership with:

Thanks to our partners for today’s one-off showcase event: