rush on pitch-deck
DESCRIPTION
Rush-On is a social site for like-minded individuals who have a passion and a spirit for adventure. Rush-On specializes in bringing people together to create magical, unforgettable moments when people enjoy the activities that make them feel special and free. It is that individual expression that defines us and creates memories that we share for the rest of our lives. Rush-On inspires individuals to conquer fears, to achieve personal triumphs and to challenge us to experience something new.TRANSCRIPT
Mission Statement:
Rush-On is a social experience for like- minded individuals who have a passion
and a spirit for adventure. Rush-On specializes in bringing people together
to create magical, unforgettable moments when people enjoy the
activities that make them feel special and free. It is in the individual
expression that defines us and creates memories that we share for the rest of our lives. Rush-On inspires individuals to conquer fears, to achieve audacious personal triumphs and to challenge us
to experience something new.
Our Passion
Our Goal
Our Technology
Devin Dufenhorst | Founder and CEOWebsite: www.rushon.com
Investor Contact [email protected], Idaho
208-290-6001
Dennis O Connor | Director
Erika Dufenhorst | Director/Secretary
OSS Media-Technology Developer
Mike Wilson-Business Advisor
Tom Simpson-Business Advisor
Carin Cutler-Attorney
Carlo Pati-Chief Technology Officer
Rush-On Worldwide, LTDRegistered C-Corp in Nevada
February 2013
The Adventure and Activity market “is very fragmented and underserved industry that has
no clear leader, and there is enormous room for disruption.”
-Zozi founder and CEO TJ Sassani Aug 7, 2013
• No centralized marketplace or data base• Merchants and travelers cannot connect
easily before the adventure trip• Difficulty in researching deals for a
particular destination• Few “day of” deals while on location
available to travelers• Difficulty for merchants to market and
promote their business efficiently to a specific customer profile
10,000+ Adventure Merchants in the US
150 million adventure trips annually• Avg. $947 spent on trip, $297 on gear• Avg. trip length is 10 days• 69% plan trips online, 45% use tour operator• Avg. age 36• Market up 65% per year since 2009• 79% of Adventure travelers use Facebook
$60 B on US Adventure, Tourism & Activity
$82 B on Gear, Apparel and Travel in U.S.
$263 B Adventure travel globally - up from
89 Billion in 2010
**2013 George Washington University Adventure
Tourism Market Study
The Solution!
• Centralized market place to find adventure merchants, view media, see reviews, ratings, comments and purchase a deal on your favorite activity or next adventure.
• Find adventures and activities at the best price served right to your computer, tablet or Smartphone before your trip.
• Marketing support for geographically challenged business in diverse areas.
• Rush-On will transform the way travelers look at purchasing adventures and share their experiences.
Rush-On is your “One Stop Shop” to get your
Rush-On!
• View videos and photos of the best rated activities or thrills at any location. • Find those once in a lifetime adventures. • Find a deal on your favorite every day activity.• Deals pushed to you based on the location of your phone.
•Email marketing
•E Commerce
•Social Media
•Show Marketing
•Industry Press
•Webinars/Surveys
•Mobile Marketing
Driving sales and building brand
awareness through a strategic integrated
marketing and sales approach
incorporating a mix of marketing
vehicles and platforms:
Currently have 485 Merchants in the Rush-On Data Base
Goal to have 4000 Merchants by January 2015
Apple and Android App are currently available for download
Perfecting and testing all technology
Hired a Social Media Company to drive awareness to Rush-On
Obtained investment of $45,000 and commitments of $150,000
Soft Launch begins after securing funding of initial $250,000• Hire 3 Account Managers to focus on merchants in
Northwest and certain vertical channels, such as Skiing, indoor skydiving, driving schools, and water jet pack adventures.
• Start promotion of the Rush-On website and APP through all available media channels (Press Releases, Affiliate Programs, Free promotions, and industry leaders)
• Vertical Channel Sales Example: 300 Ski Areas, $65 Ave Ticket Price, $45 discounted price = $405,000 in revenue for Rush-On at 200 tickets per resort with a 15% margin.
• Margin on deals sold
• CPM (Cost Per 1000 impressions)
• Merchant Premium Placement
• Affiliate Marketing
• Corporate and Franchising Licensing Agreements
Estimated and Projected-Jan 2014
CEO has bootstrapped development 100%
Finished Product ready to staff up and launch
Mobile App for both Apple and Android currently
available for download
Use of Proceeds to be used for staff, marketing and
enhancement of the technology
Financing Strategy:
1. Seed Round looking to raise $500K with a $1.5 Million pre-money valuation
2. $2-4 Million Series A Round-within 12 months from closing of the Seed Round
3. Series B Round subject to corporate needs for expansion
Built in SEO on Rush-On for
each merchant page
helping to bring Rush-On
to the first page on every
search engine. Paid SEO
with Google, Yahoo, Bing,
etc. Targeted advertising
with Facebook and other
adventure sites.
Log in using Facebook or Twitter.
Custom invitation for all of your FB or Twitter friends.