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Page 1 China’s ‘Art of the Deal’ Rural Economic Outlook Conference – Stillwater, OK October 21, 2016

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Page 1: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

Page 1

China’s ‘Art of the Deal’

Rural Economic Outlook Conference – Stillwater, OK October 21, 2016

Page 2: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

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Why China?

No matter your age, discipline, location,

employer or interests, the urbanization of the

developing world, particularly in China, will

have a profound impact on what we do

especially in agriculture

Page 3: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

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The opportunity for American agriculture

Page 4: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

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VISION: building a bridge through entrepreneurship

www.sidwellfarms.com www.sidwellseed.com www.enterprisegrain.com

www.agventurescapital.com

www.sidwellstrategies.comwww.sidwellins.com

Strategic investments

Strategic risk management

Page 5: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

Page 5

Source: China Agriculture Yearbook, USDA, FAPRI, FAO

China’s production of various food & agriculture products, rank and share (%)

China is (already) one of the world’s largest food & agriculture producers

5

Page 6: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

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But dominated by a smallholder, labor intensive production base

6

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

1.8

2.0

China’s farm size by province (acres / person)

Source: China Statistics Yearbook

北 North 南 South

Average farm sizeU.S.: 441 ac

Oklahoma: 431 ac

Page 7: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

Page 7

The demographics of rural China changing more than we realize

7

China’s population breakdownSource: China Statistics Bureau

0

200

400

600

800

1,000

1,200

1,400

1,600

2000 2010 2020

Rural Unclassified urban Urban

Million inhabitants

Age of China’s rural halfSource: United Nations

36.2%

15.8%

48.0%

47.0%

14.8%

38.3%

55.4%

13.9%

30.7%

~700 million “rural” inhabitants

Page 8: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

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More “urban” is changing the demand profile

8

Urban vs. Rural per capita consumption

Source: China Statistics Yearbook

Sizeable, more urban population consuming more protein, particularly dairy and beef

0 10 20 30

Milk

Beef

Poultry

Pork

Top 20% by income Bottom 20% by income

Urban per capita consumption by income

Source: China Statistics Yearbook

X 1.5

X 2.4

X 1.8

X 1.6

Page 9: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

Page 9

What a difference a decade makes!

2003 Today如今

Richer (disposable income per capita)

$698 X5

Food & Bev (consumer expenditure)

$103 bln X10

China’s share of LV sales

50%!

Internet users @ 718 mln!

China’s focus is spurring a significant and sustainedprivate, domestic boom in “consumption”

Page 10: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

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Redefining magnitude!

Total Population

总人口

Middle Class 中产阶级

Share

占总人口比率

2000 1,300,000 170M 15%

2010 1,400,000 276M 23%

2015 1,400,000 403M 31%

2020 1,400,000 700M 48%

Source: Euromonitor International, Brookings Institute

Estimated 27 million people entering China’s middle class each year

Page 11: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

Page 11

70% of global growth in demand for meat will be in Asia

-5,000

-

5,000

10,000

15,000

20,000

25,000

Poultry Beef Pork

Market growth estimate in key meat markets 2010-2020

Source: Rabobank, FAO, FAPRI, OECD

Page 12: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

Page 12

Government responding to socioeconomic priorities

12

Theme 1: Government by Law Instead of “rule by man” Theme 2: Balanced Development

Changing from “growth at all costs”

Theme 3: The New Four Modernizations Industrialization, urbanization, agricultural modernization, and

informatization

• Aimed at streamlining oversight and eliminating duplication

• Elevated to State Council level led by Premier Li Keqiang

• Now a factor in the State Council’s annual assessment of local

government performance

• Approach is to strengthen laws and increase severity and

publicity of punishments as perceived problem solving

Food safety reform at the top of the political agenda

From 9 agencies to 1…

Page 13: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

Page 13

Made in China, for China

China49%

ROW51%

China49%ROW

51%

50 MMT

50.05 MMT

China10%

ROW90%

China10%

ROW90%

Pork6% of global production traded

Poultry12% of global production traded

Beef12% of global production traded

China17%

ROW83%

China17%

ROW83%

12.6 MMT

12.5 MMT

5.6 MMT

5.5 MMT

Prod

ucer

Co

nsu

mer

Page 14: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

Page 14

Producers40% of the labour force

Consumers55% of GDPvs.

The rural / urban divide in China is one of the country’s biggest challenges

1. 2016 GDP growth est. 6.5-7%

2. Stabilize CPI

3. Pollution and Food safety

1. Double farmers incomes by 2020

2. Grain self sufficiency-ish

3. Arable land no less than 120 mln hectares

Rural welfare Consumer welfare

InventoryMgmt

Trade

Urban consumers are evolving at a faster pace than production agriculture

Page 15: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

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Henan cow-calf operation

Page 16: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

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Chongqing feedlot

Page 17: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

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Fujian poultry farm

Page 18: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

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Resource constraints limit local supply response

22% of the world’s population on 7% of the world’s arable land,

heavily concentrated along the east coast

Page 19: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

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Agronomic suitability for rainfed corn

Page 20: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

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Agronomic suitability for rainfed soybeans

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Agronomic suitability for rainfed sorghum

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Agronomic suitability of rainfed summer wheat

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Agronomic suitability of rainfed winter wheat

Page 24: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

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Agronomic suitability of rainfed summer rye

Page 25: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

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Agronomic suitability of rainfed winter rye

Page 26: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

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Agronomic suitability of rainfed canola

Page 27: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

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Agriculture (should be) a more strategic part of the conversation

Source: www.flora.huh.harvard.edu/china/images/floramap.gif

China is slightly smaller area than the United States, but > 4 X the population

Page 28: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

Page 28

View by night

Page 29: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

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Regional opportunity beyond China

Source: Rabobank analysis based on OECD-FAO-FAPRI estimates

Oilseeds Coarse grain Wheat Palm oil

Asia

Oceania

Africa

-60

-40

-20

0

-60

-40

-20

0

Europe EU-27

-20

0

20

-20

0

20

-40

-20

0

-40

-20

0

0

20

40

0

20

400

20

40

0

20

40

Malaysia-Indonesia

india

-200

india

-200 -20

0China

North America

0

20

40

60

South America60

-60

-40

-20

0

20

40

South America60

-60

-40

-20

0

20

40

60

-60

-40

-20

0

20

40

-60

-40

-20

0

20

40

Projected trade (mln MT)

2006 2016

2006 2016

2006 2016

2006 2016

2006 2016

2006 2016

Balance in 2006 (mln MT)

Balance in 2016 (mln MT)

Projected grain and oilseed trade balance and trade flows

Size of arrow indicative of traded volume

Asian trade balance

Source: Rabobank

Grain Oilseeds

China 2.5 -19.3

Indonesia -7 -1.2

Japan -25.8 -7.5

Korea -12.8 -1.7

Malaysia -5.5 -1

Phil’pines -3.9 -0.4

Taiwan -6.6 -2.4

Thailand 8.1 -1.1

Vietnam 2.6 0.1

Total -48.4 -34.5

Page 30: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

Page 30

OSI Group: Nearly 30 years investing in China’s priorities

30

CHINA

TAIWAN

Hebei

Shanghai

Yunnan

Guangdong

Shandong

Fujian

Henan

Beef, Chicken, Pork, Fish, etc

VegetablesINDIA

Poultry Vertical Integration

OSI’s global footprint

Europe APMEA Americas

Weihai

OSI Group 福喜集团• Privately held

• Chicago based

• Est. in 1909

• 16 countries

• 54 processing facilities

• 20,000 employees

OSI China 福喜中国• 6,600 employees in China

• 10 facilities

• 3 poultry vertical integrations

producing 300 mln birds per

Page 31: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

Page 31

OSI Weihai Poultry

OSI Weihai Feedmill 饲料厂

OSI Weihai Further Processing Plant 深加工厂

OSI Weihai Poultry Slaughter Plant 屠宰厂

OSI Weihai Broiler Farm 肉鸡场

Page 32: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

Page 32

SunOSI Poultry Development Company

SunOSI Fujian Feedmill饲料厂

SunOSI Fujian Broiler Farm (under

construction) 肉鸡场(正在建设中)

SunOSI Fujian Poultry Slaughter Plant 屠宰厂

SunOSI Fujian Broiler Farm (under

construction) 肉鸡场(正在建设中)

Page 33: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

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DaOSI Poultry Development Company

DaOSI Henan Feedmill饲料厂

OSI Henan Further Processing Plant 深加工厂

DaOSI Henan Poultry Slaughter Plant 屠宰厂

Page 34: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

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Chinese Idiom: 杀鸡儆猴 (shā jī jǐng hóu)

Shanghai Regulators Fine OSI and Unit More

Than $3.6 Million in Meat ScandalU.S. meat supplier and its unit also face being banned from

China’s food industry for two to five yearsWall Street Journal – October 3, 2016

China imposes record fine of approx.

US$975 million (€863 million) under its

Anti-Monopoly LawFebruary 14, 2015

China Fines Foreign Auto Makers for Price-FixingLocal Arms of Audi and Chrysler Penalized by Pricing RegulatorsSeptember 12, 2014

Chinese police detain, assault Hong

Kong journalists for covering protestSeptember 14, 2016

Page 35: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

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The rule vs. the exception

Chinese Acquisitions of Foreign Firms Already at Full-Year RecordMay 10, 2016

China’s New Hope hunts for $1bn food, agricultural assetsOctober 7, 2016

New Hope Group chairman and billionaire founder Liu Yonghao, in Sydney this week to open his

company’s first Australian office, plans to invest more than $1 billion in Australia’s farm, food

processing and property sectors in the next three years.

China is now buying more companies than the USOctober 5, 2016 – South China Morning Post

Page 36: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

Page 36

Agriculture becoming a key target sector for acquisitions

36

Page 37: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

Page 37

Global reshuffling in the agrochemical and seed sectors

Based on 2014 revenue; Monsanto figures for fiscal year through Aug. 2015

Source: Company reports, Bloomberg

Page 38: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

Page 38

Trade vs. investment a moving target for policy makers

Australian Magnate, Chinese Developer Team Up on Bid for

Cattle-Ranch Empire

The deal is subject to approval by Treasurer Scott Morrison, who

earlier this year blocked another offer for the cattle-ranch empireOctober 9, 2016

Australia to Reject Chinese Deal to Buy Cattle Ranch Empire

S. Kidman controls pastoral leases that straddle three Australia statesApril 29, 2016

ChemChina-Syngenta $43 Billion Deal Approved by U.S. Security PanelAugust 22, 2016

China Will Resume Limited Imports of U.S. Beef After a

Ban Long Seen as PoliticalSeptember 23, 2016

P.R.C. MOU signed Friday for 5.1 mmt of U.S. beans and ongoing

P.R.C. interest in U.S. Nov cargoesOctober 14, 2016

Page 39: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

Page 39

Increased communication critical to managing relationship

Page 40: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

Page 41

What does this mean for agriculture in the U.S. and Oklahoma?

• The pace and scale of Chinese investment in agriculture globally will increase

• Interest in food and agriculture companies that service the U.S. industry will

increasingly be targeted, both American and foreign-owned

• As our borders open further to trade, so to will the pursuit of Chinese

companies to own and develop partnerships in our local supply chains

• Growing our export business while “protecting” strategic assets will thus

become increasingly complicated, especially for policy makers

• A partnership or minority interest approach may be an effective “middle

ground” to managing the conflict while realizing the opportunity

• Localizing State-to-State and Company-to-Company relationships will (continue

to) prove more productive than piggybacking efforts at the federal level

• Leveraging our combined State’s relationships through closer cooperation

among our universities, our State agencies and our local companies has

exciting possibilities!

Page 41: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

Page 42

Bridging the gap

Page 42: Rural Economic Outlook Conference Stillwater, OK October ...agecon.okstate.edu/extension/2016/China's Art of... · October 9, 2016 Australia to Reject Chinese Deal to Buy Cattle Ranch

Page 43

Contact details

Brady Sidwell

President / Principal

Enterprise Grain Company

Sidwell Seed

Sidwell Strategies

AgVentures Capital

209 2nd Street

P.O. Box 68

Kremlin, OK 73753

Tel: (580) 874-2286

[email protected]