runninghead:internshipportfolio2014 1&runninghead:internshipportfolio2014 & & &...

Running head: INTERNSHIP PORTFOLIO 2014

1

Internship Portfolio 2014 The Historical and Cultural Society of Clay County

Marketing Intern Delaney J. Freer

North Dakota State University


2

1. PRESS RELEASES

During my internship at the Historical and Cultural Society of Clay County, I

wrote three press releases, one regarding staff changes at the HCSCC, one about a grant

they received and one about the Bloch party event. The purpose of these press releases

was to get information to journalists and the general public about things happening at the

heritage center.

Below I have included the first two press releases. I did put “###” at the end of

both to show they were finished, but those went onto a second page, which I felt would

take up a lot of unnecessary extra space in the portfolio. I was very confident in writing

press releases after taking advanced mass media writing with Patrick Schmiedt. The

marketing coordinator gave me basic information to include in the press releases and I

put all the pieces together in the correct format.


3

NEWS RELEASE FOR IMMEDIATE RELEASE

July 1, 2014

Contact Person: Amanda Nordick 218-299-5511 x6736 [email protected]

New Staff at the HCSCC Moorhead, Minn.,-- The Historical and Cultural Society of Clay County welcomes new staff and interns this summer. “We are fortunate to be able to hire individuals with degrees in cultural anthropology, history and public history from our area colleges and all with museum experience,” said HCSCC Executive Director Maureen Kelly Jonason. Angela Beaton became the Administrative Assistant in June. She previously worked with the Rourke Art Museum and has a degree in public history. Linnea Dahlquist is the new weekend manager. Over the past three years she has worked with the museum on many exhibits, tours, and events as a general museum assistant. Amanda Nordick joined the HCSCC as the Marketing Coordinator in May. She previously worked as the Nordic Culture Clubs’ director and has a master’s in anthropology. Jeff Swenson accepted the position of Events and Exhibits Coordinator. He previously worked as the HCS’s administrative assistant. We would also like to welcome our summer interns. Jenna Clawson is a graduate student in Cultural Anthropology at NDSU working on an oral history of the District 3 School house. Eric Clay and Delaney Freer are NDSU communication majors with emphasis on advertising and public relations. Marissa Johnson is a history major at Concordia College and Amanda Robson is a history major at University of Northwestern—St. Paul. “Internships are a win-win situation,” said Jonason. “The student gets hands-on experience in a real-world setting and the organization benefits from the experience the student brings through coursework and class projects.” With many summer events, the new HCSCC team is excited to get started. “We have been blessed with a wonderful team for our summer work here at the museum,” said Jonason. The Historical and Cultural Society of Clay County collects, preserves, interprets, and shares the history and culture of Clay County, Minnesota. HCSCC also provides interpretation of the Hjemkomst Viking Ship, Hopperstad Stave Church Replica, and hosts traveling exhibits in 7,000 sq. feet of temporary exhibition space. The Historical & Cultural Society of Clay County is a community resource for 210,000 people in the Fargo-Moorhead metro area and serves an average of 30,000 visitors a year from all over the world. For more information, call 218-299-5511 or visit www.hcscconline.org. The Historical and Cultural Society of Clay County is located in the Hjemkomst Center at 202 First Avenue North in Moorhead.


4

!"#$%&"'"($"%)*&%+,,"-+(."%&"'"($"%

/012%345%6738%%%

9:1;<=;%>2?@:1A%!"#$%#&'()%*+,&63BC6DDCEE33%F4GH4%(I<1J<K!:?JL=MN=LKI::?O2<JKI1K0@%% %

Historical and Cultural Society of Clay County Awarded Moorhead Public Service Sponsorship

Moorhead, Minn.,--

The Historical and Cultural Society of Clay County at the Hjemkomst Center has been selected for a Moorhead Public Service Community Event Marketing Program Sponsorship for Midwest Viking Festival, German Culture Day and Pangea—Cultivate Our Cultures.

Midwest Viking Festival, along with the Scandinavian Hjemkomst Festival, will be held 10 a.m. to 5 p.m. June 27 and 28, 2014 at the Hjemkomst Center. A wide variety of indoor and outdoor entertainment including a Viking Village and many hands-on activities can be expected. This family-friendly event will also have great food and items for sale. Essentially, two festivals are offered for the price of one: $10 for adults, $5 for children ages ?-? and free to under?

German cultural heritage will be celebrated during the second annual German Culture Day from 10 a.m. to 7 p.m. Sept. 27, 2014, at the Hjemkomst Center. This free festival will include traditional music and dance, folk arts, authentic German food and presentations by Mary Ann Kirkby author of I am Hutterite and performances by the Flemming Fold. This activity is funded in part by grants from the Lake Region Arts Council through a Minnesota State Legislative appropriation.

Pangea—Cultivate Our Cultures, a multi-ethnic showcase of music, dance, and culinary arts, will be held 10 a.m. to 4 p.m. on Nov. 8, 2014 at the Hjemkomst Center. Pangea--COC celebrates many cultures and traditions within the Fargo-Moorhead community in a variety of fun and exciting ways, including children’s activities. The appearance of The Four Winds, a musical duo playing Métis songs and telling loup-garou stories is made possible by the voters of Minnesota through grants from the Lake Region Arts Council, thanks to a legislative appropriation from the Arts and Cultural Heritage fund.

The Historical and Cultural Society of Clay County collects, preserves, interprets, and shares the history and culture of Clay County, Minnesota. HCSCC also provides interpretation of the Hjemkomst Viking Ship, Hopperstad Stave Church Replica, and hosts traveling exhibits in 7,000 sq. feet of temporary exhibition space. The Historical & Cultural Society of Clay County is a community resource for 210,000 people in the Fargo-Moorhead metro area and serves an average of 20,000 visitors a year from all over the world.

For more information, call 218-299-5511 or visit www.hcscconline.org. The Historical and Cultural Society of Clay County is located in the Hjemkomst Center at 202 First Avenue North in Moorhead.


5

2. MIDWEST VIKING FESTIVAL SURVEY

The purpose of creating a participant survey for the Midwest Viking Festival was

to gather information to figure out how the HCSCC can improve the event for next year,

for example, where they should be advertising, and to figure out the demographics about

who was attending the event.

I recently finished taking the Communication Analysis summer course with Dr.

Beck so I was very interested in creating a survey and analyzing the results. I wrote a

survey with a combination of demographic and quantitative questions. The quantitative

questions were used to measure the degree to which people found the Midwest Viking

Festival to be family-friendly or how much they felt it was a worthwhile cultural

experience. To operationalize this I used a semantic differential scale, which measures

ratio data. So the intervals between each data point were equal, in this case I used a scale

of 1 – 9.

After I wrote the survey, I put it onto an iPad, using the TabSurvey app. I then

went around at the festival, dressed as a Viking, of course, and asked people if they

would be willing to participate. When I put the survey onto the app, I had to change the

scale from 1 – 9 to 1- 5, otherwise what you see below is identical to what was on the

iPad.


6

1. Is this your first time to the Viking Festival? Y N

2. Is this your first time visiting the museum? Y N

3. How did you hear about the Viking Festival? Check all that apply.

o Flyer/Poster o High Plains Reader o Internet o Newspaper (Fargo Forum) o Magazine o Post card o Travel/Guide book o Word of Mouth o Other: __________________

4. Where do you look when planning your weekend? Check all that apply. *

o Flyer/Poster o High Plains Reader o Internet o Newspaper (Fargo Forum) o Magazine o Radio o Word of Mouth o Other: ______________________

6. How many are in your party?

a. Children _________ 17 & under b. Adults ___________ 18-54 c. Seniors __________ 55+

7. What is your zip code?

__________________________

o Prefer not to answer

Fargo: 58102, 58103, 58104, 58105-58120 Moorhead: 56560 West Fargo: 58078 Dilworth: 56529

8. (If not local) Are you staying in paid lodging this weekend? Y N

9. Did you come to the Fargo/Moorhead

area specifically for the Festival?

Y N

10. Was this a worthwhile Nordic culture experience?

Poor Excellent

1 2 3 4 5 6 7 8 9 10

11. How fun and family friendly is MVF?

Poor Excellent

1 2 3 4 5 6 7 8 9 10

!


7

3. GERMAN CULTURE DAY POSTER The HCSCC has an event called German Culture Day scheduled for September

27, 2014. They wanted to create a poster to get a “look” for the event and to be able to

start placing ads in local publications.

This was definitely the most difficult job assigned to me during my internship for

one reason: Adobe InDesign. Trying to condense my ambitious poster ideas down to a

feasible level was difficult. I spent a lot of time watching “how-to” videos on YouTube

and working with my marketing coordinator to understand how to use the design

software. I used Adobe Illustrator and Photoshop as well. I worked with Photoshop a lot

in my photojournalism class with Ross Collins, which I found very beneficial. I created

many different drafts for poster ideas and presented them at a staff meeting, where the

staff chose the poster design they liked the best.


8

German Culture Day

FreeAdmission

September 27, 2014

10 a.m.to7 p.m.

!"#$%&'(&)*+!,,+-.&/0)

1$2+34255.,6+3%47

8(42+8($52,+9+#$2+:2(#;

Educate

Experience

Explore

Hjemkomst Center

202 1st Ave. N.Moorhead, MN

more info hcscconline.org


9

4. CREATING DIFFERENT SIZED ADVERTISEMENTS The HCSCC has many different publications they advertise in, and with each

different newspaper or magazine, they chose a different sized ad. The size they

chose depends on the cost, how often it is published and how often their target

audience purchases it.

I condensed my 11 in. by 17 in. German Culture Day poster down into two

different sized ads. The first is a 4.93 in. by 2 in. ad for High Plains Reader, which will

run three times in September, and then a 3 7/8 in. by 10.5 in. ad for Kid Source. It was

challenging to keep the necessary information, but display it in a way that was similar

enough to the big poster to be recognizable, but still look good enough to be a stand-

alone ad.

!"#$%&'()*+)#"',%-."/+"$0"#'123'45'%6$6'+7'2'/6$6

89::'%;$<==<7&

!"#$%!"&'$(%)%*&$%+$",-

>?"$@7$=+'("&+"#151'4=+'AB"6'C6D77#E"%;3'DC

!"#$%&$'()*+%(',-+--".*).$/"#0

*&$%.#$''/(0%.1#2

34,&15%6"5783((9/5:;7


10

!"#$%&'()*+)#"',%-

!"#$%&#''()*$%+&,

-.&#$-."'#)$/$!"#$0#.12

."/+"$0"#'123'145654'%7$7'+8'2'/7$7

9#""':;$<==<8&

,"+%<*='%+'>?=??8&*<&"78#@

341"+5$6.5783))9(5:;7

!"#$%&$'()*#+(#,-.-)/'(0)12#0)304&&,5#678)43

988;A)=<?'/9%$<*-'9)&


11

5. BLOCH EVENT ON WEBSITE

Besides print ads, the HCSCC also advertises for events on their website at

hcscconline.org. I have a blog on wordpress.com, which is the same site the HCSCC

uses for the web page, so I was familiar with a simpler version of the layout. I

created an event page for Bloch on August 3, 2014. It was difficult because the layout

in “edit” mode and “live” mode looked different, so I had to shift content around

quite a few times to get it to look how I wanted it to. I attempted to take screen shots

while I was working on it, but the final version of the webpage is available to view at

http://www.hcscconline.org/ai1ec_event/bloch-‐party/.


12


13

6. CONSTANT CONTACT EMAIL The HCSCC also advertises for events through email for the public not

ambitious enough to check the website for upcoming events. To create professional

looking emails, they use a site called “Constant Contact.” I was in charge of sending

out the August email, dedicated to upcoming events in August and September.

I really enjoyed using constant contact. It was very familiar to creating a web

page, with photos and links, but you had more control in terms of layout and color

choice. Amanda, the marketing coordinator, also worked with me on sticking to the

historical center’s color theme and “voice.”

I am going to forward the constant contact email I sent out to you. If no

photos show up, you many need to click to “allow pictures” near the top.


14

7. NEWSLETTER ARTICLE

The HCSCC has a quarterly newsletter and I wrote an article about my

internship experience there for the September issue. The purpose of this was to

keep the public informed about what is going on at the HCSCC and encourage

students to intern there.

I had such a great time learning in the heritage center’s welcoming

environment and getting that thought across in my article without sounding

pathetically mushy, was difficult for me. But I believe it is important that the HCSCC

knows what I beneficial experience I had there.


15

September newsletter article Delaney Freer I was very nervous to start my summer internship at the Historical and Cultural

Society of Clay County. I had never had any out-of-the-classroom marketing experience

before. I also had no idea how to pronounce Hjemkomst correctly and some irrational part

of me feared I would be kicked out the instant they found me out.

But all my worrying was for naught as Maureen, the executive director, and

Amanda, the marketing coordinator, were so warm and welcoming that they put me

straight at ease. I am so grateful to have had such an approachable staff to guide me

through this whole experience. They were always kind and supportive of my work.

I helped with such office difficulties as an irritable copy machine, avoided the

dusty grumblings of the ancient intern desktop computer, and learned what it meant to

work in a fun and creative marketing atmosphere.

Whether it was a photo shoot in the break room for Kelly’s Snack Shack or

dressing as a Viking to administer surveys at the Midwest Viking Festival, there were

always enjoyable projects to do. Sometimes I felt like I was having too much fun to

actually be getting class credit.

I chose to apply for an internship at the HCSCC because I wanted to learn how to

market for a product that I truly believe in. I think history is very important to

understanding our culture and I wanted to be a part of a workplace that works to create

that same yearning for awareness in others.

I learned copious amounts during my time as a marketing intern. I feel more

confident when using design software, better understand the process of creating a

marketing campaign and know more of the daily tasks required when working in

advertising and public relations.

I am also proud to say I can now correctly pronounce Hjemkomst and know it

means homecoming in Norwegian. I plan to have a homecoming of my own soon and

return to the heritage center to continue learning.

###

runninghead:internshipportfolio2014 1&runninghead:internshipportfolio2014 & & &...

Documents