run your entire social media presence in 4 hours per week - mary agnes antonopoulos
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Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antonopoulos - Master Slide Deck for Social Media strategic placement and content funnel creation from video to all social spaces.TRANSCRIPT
Run Your Entire Social Media Presence
in 4 Hours a Week
Social Strategist, Branding Expert &
Kick-A** Ghostwriter
Mary Agnes Antonopoulos
An Introduction to the
Major Social Networks
My Credentials
Eight Spaces to Consider
• YouTube (Think Content Trunk)
• Podcasting (Again, Think Content Trunk)
• Blogging (Transcription or Short Form)
• GooglePlus (SEO & Hangouts)
• Facebook: Profiles, Pages, Groups, Ads
• LinkedIn: Profiles, Groups, Advanced Search
• Twitter: Preset, Feed, Keep Sites Updated
• Meetup Groups (Yours or Someone Else’s)
How to Stay Connected
Mary Agnes Antonopoulos
Social Media Strategist
CEO of Rockaway Writer
New York, New York
Phone: 845-238-0018
http://MaryAgnes.com
Find me on Social Media!
www.Facebook.com/RockawayWriter
www.Linkedin.com/in/RockawayWriter
@RockawayWriter
International Speaker
Speaker for NY Biz Expo, NYC June 20 2013
Keynote, All Access Mastermind, San Francisco, 2013
Speaker Social Media Week, Toronto 2013
Speaker for Author University, Denver 2013
Speaker for Author101, Las Vegas, 2013
Speaker for Independent Book Publishers, Chicago, 2013
Guest Expert & Speaker for IBPA University San Fran, 2012
Speaker for NY Expo, November, 2012
Speaker for Elite Video Mastery, 2012
Keynote Speaker for Peace Island Institute, 2012
Keynote Speaker for Athens Small Biz Expo, Athens Greeece, 2012
Speaker for Move People to Action, 2012
Speaker at the Javits Center in NYC for IBPA, 2011
Guest Expert for M365 Coaching 2011
Coach at Christine Comaford's 7 Figure Business Conference 2010
Social Media Editor for WE Magazine
Client List
NY Times Bestseller JJ Virgin
NY Times Bestseller, Jack Canfield
Blane Friest, Master Coach and Videographer
Panera Bread
Academy Award Winner Irene Cara
Libby Gill & Co.
NY Times Best Seller Christine Comaford
Cheryl Liew Chng, CEO of Lifeworkz, Shanghai China
Steve Lishansky, CEO of Optimize International
Kelli Richards - All Access Group
Midas Mufflers
Amazon Bestseller Seth David Chernoff
Gary Goldstein (Producer of Pretty Woman),
Sally Anderson founder of Freefall Experiences
Howling Wolf Financial Literacy
Expert Profit Solutions, Donna Marie Thompson
Roger Hodgson, The Voice of Superramp
Dr. Mache Seibel, DockRock
Not Just ROI: The 7 R’s
• Relevance
• Recognition
• Rapport - Audience
• Relationships - JVs
• ROI
• Repeat Customers
• Responsibility
Are We Sufficiently Overwhelmed YET?
http://MaryAgnes.com
B
L
O
G
or
V
L
O
G
Linkedin Groups & PPT
Newsletter Content
Meetup Groups Event Material
YouTube Videos
BlogTalkRadio
Broadcasts
Facebook Notes
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www.DoctorSeibel.com
Understanding the Algorithm
Search Engine Optimization (SEO) is an
Algorithm
Google used to be about Keywords
Now it’s about Social Grid
The new SEO Model
Social Grid = Friends and Connections
The Grid = Who is Talking or Sharing about You!
Remember, Google OWNS YouTube
Video is HUGE in Google’s SEO Algorithm
Define
and Find
Your
Crowd…
then
lead
them
where
you want
them!
Still Facebook!
http://MaryAgnes.com
+
www.DoctorSeibel.com
Video(Specifically, for this purpose: YouTube)
http://MaryAgnes.com
YouTube
Be Searchable / Gain SEO
It’s not JUST the tags, use your tags (and your name) in
your TITLES too.
It’s Indexable… Load your scripts or transcripts into back
end of the video for more SEO.
Remember who owns YouTube and how their company
works!
4 Ways to Be SURE You’re ENGAGING Your YouTube Audience
1. Always allow Comments
2. Use Annotations to add Links
3. Check your Inbox – it’s hiding in your Settings
4. Put a hidden code, unique to you in the descriptions to feed
“suggested” videos by YouTube
http://MaryAgnes.com
YouTube
Keep it SHORT
When I say 2-3 minutes, I’m not kidding.
Time yourself from beginning to end.
If it’s 3.25, cut something out. If it’s less,
is there something vital you could have added?
Remember, this isn’t JUST for SEO, it’s also to add credibility,
knowledge and value.
You want to build an audience for your product and / or services.
So be quick and be useful. One or two tips should do it.
http://MaryAgnes.com
YouTube
2-Minute Tip of the Day
The 2-Minute Tip of the Day
Keeps Your Audience Coming Back over and over and over….
Your name
Your company’s name
Your website
What you do / mission statement (in one or two sentences)
NOW YOUR 2-minute script (be interesting!)
End with your name, company, website again.
(If you have an EVENT or product, use THAT instead of your website.)
End with a PHONE NUMBER
Random Online Places to Use Video
Your Own Websites and Blogs
Your BlogTalkRadio Page
Your AuthorCentral Page on Amazon
Google+
Video RESPONSES on YouTube
CrowdSource Funding Sites, like IndieGoGo
And Limitless Other Opportunities!!!
* Paid Membership Spaces like Kajabi
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www.DoctorSeibel.com
Podcasting(Specifically, for this purpose: BlogTalkRadio)
BlogTalkRadio
BlogTalkRadio is one of the most effective
and easy-to use platforms out there to share
your message and build your branded
recognition as an author and an expert in
your field.
BlogTalkRadio
http://MaryAgnes.com
The Wins
#1 Build an Audience
#2 On Demand
#3 Easy MP3 / CDs
#4 Transcribe to book
– or just audibooks!
#5 Interview Intimacy
WHY? … no screen necessary / portability.
… longer attention span… car… working out….
BlogTalkRadio
http://MaryAgnes.com
Streaming radio is huge.
There are over 5,000
Individual Streaming Radio
Channels.
Within only ONE month
All Access Radio
had 3,000 Listens.
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www.DoctorSeibel.com
Want Great SEO?Have a Blog.
Google wants UPDATED Content on your website.
BLOGGING MADE EASY
Just a few tips from a writer.
If you’re NOT going to use transcribed videos
#1. List 20 Teaching Points.
#2. Pick 4 and write 5 lines about each.
#3. Pick 1 of the 4 and write 1 more paragraph.
#4. Add an intro, an exit and PS Line.
OR…. Get guest bloggers… consider shared article servers.
The upside? Easy Content.
The downside? Be careful of your brand
….and make it your own anyway.
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www.DoctorSeibel.com
Your Grade? How about G+
GooglePlus for SEO Ranking
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FacebookBy Population
The 3rd largest nation in the world.
FacebookThe Land of
Engagement
• Profile Page
• Fan Page
• Group
• Advertising
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Fan Pages
• “Real” Time… Stream
• 95% of *likes*
…don’t!
• Updates are “other” ?
• Don’t build a house
on a rental property!
http://MaryAgnes.com
GROUPS Rocks
Responsiveness
• Create Events and
invite all members
with one click.
• Posts / Shares go
to members’inboxes.
http://MaryAgnes.com
Facebook Advertising
How to Reach EXACTLY
the Right Person
http://MaryAgnes.com
Four Important Things to Do on Facebook
1. Have a Group (whether or not you have a Fan Page)
2. Run events through your Group
3. Register your Blog with NetworkedBlogs
4. Set up your Tweets with SelectiveTweets
What is the MOST important thing to do on Facebook? ENGAGE!
1. Ask your audience Questions!
2. Respond to EVERY post!
3. Share Videos 2 times a week.
4. Load your blog as a Note and TAG appropriate people.
+
www.DoctorSeibel.com
LinkedInThe overarching demographic?
A Paycheck.
LinkedInAccess to Industry Leaders, Execs, Bloggers…
LinkedIn Groups
Reach 100,000 without a list!
Reach Groups in Your Vertical
(NOT Your Peers)
50 Groups Total
29 where clients hang out
+ 5 regional groups
+5 peer groups
+10 associations, alum, etc.
+1 that YOU create
LinkedIn Groups
Reach Members without being 1st Level
JOIN GROUPS so you can
CONTACT key individuals.
MOST of the time, members who join a
group do not UNCHECK the box that
gives OTHER members permission to
contact them directly – even if they are
NOT 1st level connections.
Winning Linkedin Profile Tips
Your Headline is NOT your Title
1. Build SEO: Add each client as a “Job”2. Add Publications & Projects
3. Add Videos to your Summary and Positions
4. Add PPT Slidedecks
5. Get REAL Recommendations
6. Association Group Logos add Credibility
Three Important Things to Do on Linkedin
1. Join Group Discussions and start a Group
2. Update Your Profile MONTHLY
3. Advanced People Search
Two More Opportunities
Export your 1st level connections to your email service
Build an Audience with OpenNetworker http://bit.ly/MA-OpenNetworker
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www.DoctorSeibel.com
Twitter… why?
A Few Statistics
TwitterCreativity for Sales
http://MaryAgnes.com
From Amanda Palmer’s Blog: …
if you want one of the t-shirts, they
are $25 and that includes shipping
ANYWHERE in the world. we’ll print
them up in about a week and they’ll look something like THIS:
http://MaryAgnes.com
Twitter To Do
The BEST thing about Twitter?
Preset it, and feed it through
to your other social spaces.
The #1 Win: RTs = Engagement!
The #2 Win: The Feed! SocialOomph
The #3 Win: Get them off Twitter!
http://MaryAgnes.com
http://MaryAgnes.com
Vine, TweetMusic, and More
SHORT vids & audios…
Keeps Your Audience Coming Back over and over and over….
http://MaryAgnes.com
http://MaryAgnes.com
The RT Universe
SHARE share share. Twitter is MIGHTY and easy to use as a portal to sharing
your info, expertise, and links to you products, blogs, videos, etc. Push your
tweets out to Facebook, Linkedin, your Website…
it’s an easy way to remain active on all of your spaces.
Remember, Reciprocity Rocks!!!
http://MaryAgnes.com
+
www.DoctorSeibel.com
You Cannot Succeedat something you do not implement.
Learning = A Martian at Baseball
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www.DoctorSeibel.com
Meetup GroupsThe overarching demographic?
People willing to leave their homes.
Meetup is an online social networking portal that facilitates offline group
meetings in various localities around the world. Meetup allows members to
find and join groups unified by a common interest, such as politics, books,
games, movies, health, pets, careers or hobbies. Users enter their ZIP code
(or their city outside the United States) and the topic they want to meet
about, and the website helps them arrange a place and time to meet.
NY Entrepreneurs Business Network (NYEBN)
Meetup Success Story #1
Meetup.com
Start a Group: Once you go to the website, the button to start a group is on the
top left of Meetup.com. They’ll walk you through the whole process – it’s
massively easy. But do have your group description written before you get there,
just so you can have it thought out and effectively written with great keywords
chosen. Meetup will pass along an invite to anyone who’s used those keywords
within your area. (There is a fee to own a group, but you can do it for about $15 or
less a month.)
Meetup Groups
Flexibility: Meetup works a LOT like an online group. You can have
ONLINE meetings or teleseminars too – not just live meetings.
So be sure to invite your Meetup Group members to all of your virtual
events too.
If a group you belong to doesn’t allow you to email the other members,
ask the owner if they’d be gracious enough to share your event with
everyone.
5 Things to do on Meetup.com
#1. Your Group: Message all of your members with updates
#2. Set an autoresponder welcoming new members – that’s a secondary
place where you will provide your basic bio, product and corporate info,
and where to find you (ie, website, book, social networks, etc., etc.)
#3. Have new members questions when they join the group to help you
know who the serious players are, and to know the culture of the group
you’re developing, as well as the big one: What do they want?
#4. Use someone else’s group to speak and audience build
#5. Reach out to larger groups regionally when traveling
Meetup.com – Success Stories
13,000+ members.
Know what he
DOESN’T have?
A BOOK.
Know what he DOES
have? An Expo.
+
www.DoctorSeibel.com
Thank You!
\
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Contact Information:
Mary Agnes Antonopoulos, CEO of RockawayWriter.com
CMO of Viral Integrity
www.MaryAgnes.com
Mobile: 845-238-0018
Connect with Mary Agnes