ron cariker president - 7 media group roncariker@7mediagroup text 7mg to 55678

Ron CarikerRon CarikerPresident - 7 Media GroupPresident - 7 Media Group

[email protected]

text text 7MG7MG to to 5567855678

mailto:[email protected]

Taking Your Dealership Mobile

Ron Cariker7 Media Group

What is Mobile?



Mobile By The Numbers

96% of the U.S. Population (303 Million) owns a wireless device. (CTIA)

Average U.S. mobile user spends 2.7 hours socializing per day on a mobile device.

36% respond to ads within text alerts, while only 11 percent responded to display ads on mobile Web sites.

The US sends 187.7 billion text messages every month. (CTIA)

http://www.ctia.org/advocacy/research/index.cfm/aid/10323

http://www.ctia.org/advocacy/research/index.cfm/aid/10323



SmartPhones

63.2 million Americans own a smartphone. (comScore)

50% of consumers ages 25-34 have smartphones. (comScore)

35% of smartphone users access the mobile Internet from their device. (comScore)

There were 10.9 billion worldwide app downloads in 2010. (International Data Corp)

http://www.comscore.com/Press_Events/Press_Releases/2011/2/comScore_Reports_December_2010_U.S._Mobile_Subscriber_Market_Share



SmartPhones



SmartPhones

63.2 million Americans own a smartphone. (comScore)




Smart Phones must makeus S-M-A-R-T-E-R right?

http://www.comscore.com/Press_Events/Press_Releases/2011/2/comScore_Reports_December_2010_U.S._Mobile_Subscriber_Market_Share



SmartPhones63.2 million Americans own a smartphone. (comScore)




Smart Phones must makeus S-M-A-R-T-E-R right?



Mobile StrategyWhere do you START and why is one mobile solution any different than the other?

SMS - text messaging.

Mobile website (WAP) -website designed to beviewed on a mobiledevice.

Applications - downloaded software on smartphones.

QR Codes - quick responsecodes used to direct to more content.



Mobile StrategyQR Codes - Quick Response:

Smartphone and QR app. required.

72% of smartphone userswould be likely to recall anad featuring a QR code.

Lack of ability to collect meaningful, follow-up data from consumer.

Not being done effectively across the board.



Mobile Strategy

Applications:

Can be very useful and effective when app ties to native aspects of the phone.

SmartPhone required for access to app-lications.

Only 50% of adults 25-34 own a smart-phone.

mCommerce adoption will continue togrow via mobile apps.

Cross-OS development required for applications penetration.

Apps are typically cost prohibitive for small businesses when measured against the ROI.



Mobile Strategy

WAP site - Wireless Application Protocol:

What websites were like in 1999.

35% of smartphone users access the mobile Internet from their device and can watch video, fill out online forms, use interactive maps and much more.

Two-year growth (2008 – 2010) of more than 2,000 percent in mobile-ready web sites.

Getting your brand out to the largest possible pairs of eyeballs makes WAP an ideal choice.

WAP pages are limited in terms of content due to the memory and screen size of mobile devices.



Mobile Strategy

SMS - Simple or Short Message Service:

The foundation of ALL mobile marketing strategies.

160 characters available for your message.

Almost 100% of all mobile devices have SMS capability.

Easy for customer to manage opt in and opt out interaction and easy for businesses to deploy campaigns.

Extremely immediate and very effective means to drive customers to other mobile content and offerings.

text 7MG to 55678



My Customers Don’t Text!




And you know this how...?You asked them?

3 or 4 of them mentioned it once?They are too old?




“If I had asked people what they wanted, they would have said faster horses.”

- Henry Ford



Loyal Customers



Loyal Customers

It costs about five times as much to attract a new customer as it costs to keep an old one.

- White House office of Consumer Affairs

The probability of selling service to a new customer is 1 in 16, while the probability of selling service to a current customer is 1 in 2.

- Earl Sasser, Harvard Business School

Repeat customers spend 33% more than new customers.

- Retail Active

It's easier to get present customers to buy 10 percent more than to increase your customer base by 10 percent.

- Eastbridge Consulting Group



Loyal CustomersHow do you treat loyal customers?

QuickTime™ and a decompressor

are needed to see this picture.



Increase Customer Loyalty Through

Mobile

Develop a mobile strategy for a passionate customer base.

Integrate mobile into the existing traditional media channels.

Keep the audience engaged with exclusive offers through mobile alerts.

Build a better customer profile through data gathering and enhancements.

Use your social media to draw your audience to your mobile platform.



PowerSports Dealers Using Mobile

Why dealerships are using mobile:

Reach customers with immediacy and relevancy.

Mobile cost is well below cost of any other form of traditional media.

Leverage existing database of customers that’s not used to fullest value.

Competing dealerships may be using mobile.




How do dealerships decide on a mobile platform provider:

What other clients does the vendor work with.

Immediate consultations and support.

Knowledge of mobile marketing as well as experience in applying mobile to traditional media.

References and testimonials by clients of the vendor.

Technology vendor uses for SMS. Through carrier provisioned short codes or SMTP?




How to build a mobile club and add new membership with continued growth.

Data import of current customers.

Data collection on every event #1 way to add new mobile members.

Online sign-up form on website and Facebook.

All radio, print flyers, in-store signage and other traditional media includesmobile call to action.

Promotions with partnerslike bars, restaurants,events, etc...

Heather BlessingtonHeather BlessingtonCEO - Duo Web SolutionsCEO - Duo Web Solutions

[email protected]@duowebsolutions.com

text DUO to text DUO to 5567855678




Results from dealerships with mobile:

Alert promoting buy 1 tire, get 1 free. Dealership sold $8,000 in tires in 3 days and had to place additional order.

Buy 1 T-shirt, get 1 Free. Dealership had largest day in motor clothes sales in 12 months. Increased floor traffic dramatically.

Free gift for first 50 customers. Dealership had customers waiting at the door before they opened the day of the promotion.

Ron CarikerRon CarikerPresident - 7 Media GroupPresident - 7 Media Group

[email protected]@7MediaGroup.com

text text 7MG7MG to to 5567855678

ron cariker president - 7 media group roncariker@7mediagroup text 7mg to 55678

Documents

mobile device

mobile strategytaking

mobile internet

mobile apps

mobile user

mobile solution

mobile web sites

mobile website wap website