Role of Social media in

Marketing

Social media

Social media marketing consists of the

attempt to use social media to

persuade consumers that one's

company, products and/or services

are worthwhile.

Role of social media in Marketing

Marketing:

The process of planning and

executing the conception, pricing,

promotion, and distribution of ideas,

goods, and services to create

exchanges that satisfy individual and

organizational objectives and make

profitable relationship with customers.

What is The Role Of Social

Media in Marketing? Social media gives marketers a voice

and a way to communicate with

customers and consumers. It

personalizes the "brand" and helps

you to spread your message in a

conversational way.

Most of you know view of marketing is

it's a tool we use to inform consumers

about our products, who we are and

what we offer. Social media does that.

What is The Role of Social

Media in Marketing? We can use social media to provide

an identity to our products or services that we offer.

We can create relationships using social media with people who might not otherwise know about our products or service or what our companies represent.

We can use social media to communicate and provide the interaction that consumers look for.

Advantages of Social media in

marketing Low cost representation of Ads-

Globally

Direct interaction with customers

Rectify relationships with customers

Quick feedback

Brand awareness

Increase in Sales

Information about products, prices andtheir uses

Differentiation generation

Disadvantages of Social

media Wrong Feedback

Privacy issues

Capturing wrong customers

False complaints

May be relationship destroyed

Vital’s management wants to use social

media for marketing. Is it helpful and

how?

ANY QUERY ?