marketing role 2014
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marketinmarketing 2014g 2014
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marketing 2014marketing 2014
Help drive more people into the
organization while promoting the WHY of AIESEC
externally
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Drive MORE
CUSTOMERS
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What is a Customer Flow?
This is the process we pull strangers through in order to make them our customers. Otherwise known as inbound marketing, this flow allows the
organization to pull strangers through our online systems faster.
THIS MEANS WE CAN HAVE:
FASTER RAISING
& MATCHIN
G
F ocused ocused INBOUND
MARKETING
S i m p l e INTERNAL PROCESSES
More Customersthan ever before!
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What is AIESEC’s Customer Flow?
It describes the process AIESEC goes through to develop relevant exchange products for our market and deliver them with excellent customer
experiences
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PLANNING COMMUNICATION STRATEGIES
GOALTARGET
CHANNELMESSAGE
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Main Marketing are focused on the first 3 steps
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ATTRACTFrom Stranger to Visitor
Driving user traffic to ourchannel and building
engagement within platforms and communities
A STRANGER is someone who has not
heard of AIESEC
A VISITOR is someone who goes to
AIESEC.org or a national AIESEC website
Social Media Online Advertisin
g
EwA Events
Word of
Mouth
On the ground
Promotions
and more..
.
Blogs
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CONVERTFrom Visitor to Lead
Online content and physical activities to drive people to
sign up and became a promoter or customers of AIESEC
A VISITOR is someone who goes to
AIESEC.org or to a national AIESEC
website
A LEADis someone who
registers or applies to join one of AIESEC’s
ELD programmes
Compelling and
relevant content
Showcasing the
best stories
High quality
videos and design
Clear Calls to Action
Accessible informatio
n
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CLOSEFrom Lead to CustomerA Lead
is someone who registers or applies to join one of AIESEC’s
ELD programmes
A Customer
is someone who takes part in one of our
AIESEC ELD programmes
We close our leads by:
Meeting them in person
Giving them more
information
Taking them through the
selection process The Global
Online Registration
System
The Opportunity
Portal
Improving and optimising selection process and sing-ups management to
raise as members or EPs
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TheOpportunity
PortalCustomer Servicing
Global Social Media
Physical promotion
Website
Information
DesignsShowcasing
Email Mkt
Info sessions
MKT Responsibilities
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The Opportunity Portal
The Global/NationalORS
Culture-shock
AIESEC Blog