rohan jk report new

8/9/2019 Rohan Jk Report New

1/46

Summer Internship Project Report

On

A Report on the Position of JK Tyres in Tyre industry withA Report on the Position of JK Tyres in Tyre industry with

Reference to AKOLA CityReference to AKOLA City..

SubmittedSubmitted

BY

ROHAN.R.RAI

Enrol No

35/36 82745

Undertaken At

J K TYRES

A report submitted in partial fulfillment

Of

MBA Program, Class of 2009-2011

Under the Guidance ofMs. Chandrima Das

(Faculty Guide)


2/46

This is to certify that the Summer Internship Project report titled A Report on the PositionA Report on the Positionof JK Tyres in Tyre industry with reference to AKOLA Cityof JK Tyres in Tyre industry with reference to AKOLA City submitted by

ROHAN .R. RAI in partial fulfillment of Degree of Mater of Business Administration

(Marketing and HR) 2009-2011 is done successfully by him .His work is original and has been

not copied from any one .His conduct and hard work was maintained all throughout the SIP

programme.

Ms Chandrima Das Dr. Farooq Surya

Faculty Guide Director

Date-


3/46

I hereby declare that this project work titled A Report on the Position of JK Tyres inA Report on the Position of JK Tyres in

Tyre industry with reference to AKOLA CityTyre industry with reference to AKOLA Cityis my work, carried out under theguidance of my Company Guide Mr. Prasanna Amebekar

This report neither full nor in part has ever been submitted for award of any other

degree of either this university or any other university and the work is fully original and not

copied from any where.

DATE:

PLACE:

ROHAN.R.RAI


4/46

I would like to thank to Dr. Farooq Surya, Director of ORANGE CITY INSITITUTE OF

HIGHER EDUCATION, NAGPUR for his moral support, encouragement and generous

assistance throughout the SIP.

I express my heartfelt gratitude to my Faculty Guide, Ms. Chandrima Das .I wish to thank

her for the constructive criticism, continuous encouragement and guidance provided by her time

to time during the course of studies. This report would not have been possible without her help.

Last but by no means the least I would like to convey my special thanks to Mr.Prasanna

Amebakar of JK TYRES for giving valuable guidance and encouragement to work on this

Summer Internship Project.

ROHAN.R.RAI

TABLE OF CONTENTS


5/46

CHAPTER 1 INTRODUCTION

1.1 Objectives of the Study

1.2 Evolution of Tyre Industry

1.3 Introduction of Indian Tyre Industry

1.4 Tyre manufacturing Process

1.5 Players in India market Tyre Industry

CHAPTER 2 PROFILE of the COMPANY

2.1 Introduction of J K Tyres

2.2 Strategy of J K Tyres

2.3 Mission & Vision of J K Tyres

2.4 Management team of J K Tyres

2.5SWOT Analysis of J K Tyres

CHAPTER 3 METHODOLOGY

CHAPTER 4 FINDINGS & ANALYSIS

CHAPTER 5CONCLUSIONCHAPTER 6RECOMMENDATION/SUGGESTIONCHAPTER 7LIMITATIONSCHAPTER8ANNEXURE


6/46

CHAPTER 1 INTRODUCTION


1.2Evolution of Tyre Industry

1.3 Introduction of Indian Tyre Industry

1.4 Tyre manufacturing process




7/46

To know about tyre industry.To know about tyre industry.

To know the players in the tyre industry.To know the players in the tyre industry.

To know about J K tyres.To know about J K tyres.

To know where JK tyre stands with respect to other tyres.To know where JK tyre stands with respect to other tyres.

To know the reasons for the usage of JK Tyres.To know the reasons for the usage of JK Tyres.

To know the weakness of JK tyres.To know the weakness of JK tyres.

To know the strengths of JK tyres.To know the strengths of JK tyres.

1.2Evolution of Tyre Industry


8/46

A tyre (in American English) or tyre (in British English) is a ring-shaped covering

that fits around a wheel rim to protect it and enable better vehicle performance by providing a

flexible cushion that absorbs shock while keeping the wheel in close contact with the ground.The word itself may be derived from the word "tie", referring to the outer steel ring part of a

wooden cart wheel that ties the wood segments together.

The fundamental materials of modern tyres are rubber and fabric along with other

compound chemicals. They consist of a tread and a body. The tread provides traction while thebody ensures support. Before rubber was invented, the first versions of tyres were simply bands

of metal that fitted around wooden wheels in order to prevent wear and tear. Today, the vast

majority of tyres arepneumatic, comprising a doughnut-shaped body of cords and wires encasedin rubber and generally filled with compressed air to form an inflatable cushion. Pneumatic tyres

are used on many types ofvehicles, such asbicycles,motorcycles, cars, trucks,earthmovers, and

aircraft. In todays world of intense competition and rapid dynamism, all the companiesworldwide are tuning their focuses on the customer. Suddenly, the customer had succeeded in

capturing all the attention of the companies towards him, so much so, that the once famous

maxim, customer is the god has become so true and relevant today. There has been aparadigm shift in the thinking of these companies and none other then the customer has

brought this about. Earlier there was a sellers market, since goods and services were in short

supply and the sellers use to call the shots. But, ever since the advent of the era of globalization,

there has been total transformation in the way the customers being perceived. Today, marketersare directing their efforts in retaining the customers and customers base. Their focus has shifted

towards integrating the three elements people, service and marketing.

In the past, after sales service was consider as a cost center, Companies were lethargic in

attending to customers complaints. Availability of trainee service personal and quality genuinespare parts posed serious problems. However, with the rising competition, there could not be

much product differentiation, as price and quality were comparable and latest technology was to

each and every company in the field. Since, there could not be much differential a tangibleassets, the companies concentrated on the intangible assets, namely the service factor, which

served as a major differentiator. Today after sales service is an important aspect of every

company, and it is no more considered as a cost center, but considered as a profit center. Every

organization strives hard to retain its existing customers at any cost since it is five times costly toget a new customer, then to retain an existing customer. Most of the industries today use of

information technology to best services to their customers.

Etymology and spelling

The Oxford English Dictionary suggests that the word derives from "at tyre", while other sourcessuggest a connection with the verb "to tie". From the 15th to the 17th centuries the spellings tyre

and tyre were used without distinction; but by 1700 tyre had become obsolete and tyre remained

as the settled spelling. In the UK, the spelling tyre was revived in the 19th century for pneumatic

tyres, though many continued to use tyre for the iron variety. The Times newspaper in Britain

was still using tyre as late as 1905. The 1911 edition of the Encyclopedia Britannica states that

"[t]he spelling 'tyre' is not now accepted by the best English authorities, and is unrecognized inthe US", whileFowler's Modern English Usageof 1926 says that "there is nothing to be said for
http://en.wikipedia.org/wiki/American_Englishhttp://en.wikipedia.org/wiki/British_Englishhttp://en.wikipedia.org/wiki/Rim_(wheel)http://en.wikipedia.org/wiki/Traction_(engineering)http://en.wikipedia.org/wiki/Pneumatichttp://en.wikipedia.org/wiki/Vehicleshttp://en.wikipedia.org/wiki/Bicyclehttp://en.wikipedia.org/wiki/Bicyclehttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Carshttp://en.wikipedia.org/wiki/Truckhttp://en.wikipedia.org/wiki/Truckhttp://en.wikipedia.org/wiki/Earthmoverhttp://en.wikipedia.org/wiki/Earthmoverhttp://en.wikipedia.org/wiki/Aircrafthttp://en.wikipedia.org/wiki/Aircrafthttp://en.wikipedia.org/wiki/Oxford_English_Dictionaryhttp://en.wikipedia.org/wiki/The_Timeshttp://en.wikipedia.org/wiki/Encyclop%C3%A6dia_Britannica_Eleventh_Editionhttp://en.wikipedia.org/wiki/A_Dictionary_of_Modern_English_Usagehttp://en.wikipedia.org/wiki/A_Dictionary_of_Modern_English_Usagehttp://en.wikipedia.org/wiki/A_Dictionary_of_Modern_English_Usagehttp://en.wikipedia.org/wiki/British_Englishhttp://en.wikipedia.org/wiki/Rim_(wheel)http://en.wikipedia.org/wiki/Traction_(engineering)http://en.wikipedia.org/wiki/Pneumatichttp://en.wikipedia.org/wiki/Vehicleshttp://en.wikipedia.org/wiki/Bicyclehttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Carshttp://en.wikipedia.org/wiki/Truckhttp://en.wikipedia.org/wiki/Earthmoverhttp://en.wikipedia.org/wiki/Aircrafthttp://en.wikipedia.org/wiki/Oxford_English_Dictionaryhttp://en.wikipedia.org/wiki/The_Timeshttp://en.wikipedia.org/wiki/Encyclop%C3%A6dia_Britannica_Eleventh_Editionhttp://en.wikipedia.org/wiki/A_Dictionary_of_Modern_English_Usagehttp://en.wikipedia.org/wiki/American_English


9/46

'tyre', which is etymologically wrong, as well as needlessly divergent from our own [sc. British]

older & the present American usage". However, over the course of the 20th century tyre became

established as the standard British spelling.

History

Iron tyres

The earliest tyres were bands ofiron (latersteel), placed on woodenwheels, used on carts and

wagons. The tyre would be heated in a forgefire, placed over the wheel and quenched, causing

the metal to contract and fit tightly on the wheel. A skilled worker, known as a wheelwright,carried out this work. The outer ring served to "tie" the wheel segments together for use,

providing also a wear-resistant surface to the perimeter of the wheel. The word "tyre" thus

emerged as a variant spelling to refer to the metal bands used to tie wheels.

Rubber tyres

The first practical pneumatic tyre was made by John Boyd Dunlop, a Scot, in 1887 for his son's

bicycle, in an effort to prevent the headaches his son had while riding on rough roads (Dunlop's

patent was later declared invalid because of prior art by fellow ScotRobert William Thomson).Dunlop is credited with "realizing rubber could withstand the wear and tear of being a tyre while

retaining its resilience. Pneumatic tyres are made of a flexible elastomeric material, such as

rubber, with reinforcing materials such as fabric and wire. Tyre companies were first started in

the early 20th century, and grew in tandem with theautoindustry. Today, over 1 billion tyres areproduced annually, in over 400 tyre factories, with the three top tyre makers commanding a 60%

global market share.

1.2Introduction of Indian

Tyre Industry
http://en.wikipedia.org/wiki/Ironhttp://en.wikipedia.org/wiki/Ironhttp://en.wikipedia.org/wiki/Steelhttp://en.wikipedia.org/wiki/Wheelhttp://en.wikipedia.org/wiki/Wheelhttp://en.wikipedia.org/wiki/Carthttp://en.wikipedia.org/wiki/Wagonhttp://en.wikipedia.org/wiki/Wagonhttp://en.wikipedia.org/wiki/Forgehttp://en.wikipedia.org/wiki/Forgehttp://en.wikipedia.org/wiki/Wheelwrighthttp://en.wikipedia.org/wiki/Wheelwrighthttp://en.wikipedia.org/wiki/John_Boyd_Dunlophttp://en.wikipedia.org/wiki/John_Boyd_Dunlophttp://en.wikipedia.org/wiki/Scottish_peoplehttp://en.wikipedia.org/wiki/Scottish_peoplehttp://en.wikipedia.org/wiki/Bicyclehttp://en.wikipedia.org/wiki/Bicyclehttp://en.wikipedia.org/wiki/Headachehttp://en.wikipedia.org/wiki/Robert_William_Thomsonhttp://en.wikipedia.org/wiki/Robert_William_Thomsonhttp://en.wikipedia.org/wiki/Elastomerhttp://en.wikipedia.org/wiki/Rubberhttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Ironhttp://en.wikipedia.org/wiki/Steelhttp://en.wikipedia.org/wiki/Wheelhttp://en.wikipedia.org/wiki/Carthttp://en.wikipedia.org/wiki/Wagonhttp://en.wikipedia.org/wiki/Forgehttp://en.wikipedia.org/wiki/Wheelwrighthttp://en.wikipedia.org/wiki/John_Boyd_Dunlophttp://en.wikipedia.org/wiki/Scottish_peoplehttp://en.wikipedia.org/wiki/Bicyclehttp://en.wikipedia.org/wiki/Headachehttp://en.wikipedia.org/wiki/Robert_William_Thomsonhttp://en.wikipedia.org/wiki/Elastomerhttp://en.wikipedia.org/wiki/Rubberhttp://en.wikipedia.org/wiki/Automobile


10/46

Technology generation in the Indian tyre industry has witnessed a fair amount of

expertise and versatility to absorb, adapt and modify international technology to suit Indian

conditions. This is reflected in the swift technology progression from cotton (reinforcement)

carcass to high-performance radial tyres in a span of four decades. Globalization has led to the

linking of the economies of all the nations and therefore major Indian players in the tyre industry

are pursuing global strategies to enhance their competitiveness in world markets. The present

section broadly undertakes an overview of the Indian tyre industry through an examination of its

growth trends with respect to production, exports and acquisition of technological capabilities.

Key Features

At present there are 40 listed companies in the tyre sector in India.

Major players are MRF, JK Tyres, and Apollo Tyres & CEAT, which account for 63 per

cent of the organized tyre market. The other key players include Modi Rubber, Kesoram

Industries and Goodyear India, with 11 per cent, 7 per cent and 6 per cent share respectively.Dunlop, Falcon, Tyre Corporation of India Limited (TCIL), TVS-Srichakra, Metro Tyres and

Balkrishna Tyres are some of the other significant players in the industry.

While the tyre industry is largely dominated by the organized sector, the unorganized

sector is predominant with respect to bicycle tyres.

The industry is a major consumer of the domestic rubber market. Natural rubber

constitutes 80% while synthetic rubber constitutes only 20% of the material content in Indian

tyres. Interestingly, world-wide, the proportion of natural to synthetic rubber in tyres is 30:70

The sector is raw-material intensive, with raw material accounting for 70% of the total

costs of production

Total production figures in tonnage: 11.35 lakh MT & total production of tyres in all

categories: 811 lakh (2007-08)

Current level of radialization includes 95% for all passenger car tyres, 12% for light

commercial vehicles and 3% for heavy vehicles (truck and bus)

Restrictions were placed on import of used /retreaded tyres since April 2006

Import of new tyres & tubes is freely allowed, except for radial tyres in the truck/bus

segment which has been placed in the restricted list since November 2008

Total value of tyre exports form India is approximately Rs 3000 crore (2007-08)
http://www.mrftyres.com/http://www.jktyre.com/http://www.apollotyres.com/http://www.ceatyres.com/http://www.modigroup.net/modityre/http://www.kesocorp.com/http://www.kesocorp.com/http://www.dunloptires.com/http://www.falcontyres.com/http://www.tcilcorp.gov.in/http://www.tvstyres.com/http://www.metrotyres.com/http://www.bkt-tires.com/Home.aspxhttp://www.mrftyres.com/http://www.jktyre.com/http://www.apollotyres.com/http://www.ceatyres.com/http://www.modigroup.net/modityre/http://www.kesocorp.com/http://www.kesocorp.com/http://www.dunloptires.com/http://www.falcontyres.com/http://www.tcilcorp.gov.in/http://www.tvstyres.com/http://www.metrotyres.com/http://www.bkt-tires.com/Home.aspx


11/46

The major factors affecting the demand for tyres include the level of industrial activity,

availability and cost of credit, transportation volumes and network of roads, execution of vehicle

loading rules, radialization, retreading and exports.

New Policy Initiatives

The tyre industry in India has had to grapple with raw material price volatility, rupee

appreciation and cheap Chinese imports. In this connection, some of the recent initiatives by the

government to facilitate the growth of the sector include:

No WTO bound rates for Tyres and Tubes.

No restrictions on the import of all raw materials required for tyre manufacture except

carbon black, which has been placed in the restricted list.

Increasing thrust on development of road infrastructure.


12/46

Evolution of Tyre Industry in INDIA

Phas

ePeriod Characteristics Policy Regime

Phase

I

1920-35

No domestic production. Demand

met through imports. Key players

included Dunlop (U.K), Firestone

& Goodyear (USA)

Liberal imports

Phase

II1936-60

Domestic production begins by

erstwhile trading companies:

Dunlop, Firestone, Goodyear and

India Tyre & Rubber Company

Imposition of tariff &

non-tariff barriers on

imports

Phase

III 1961-74

Indian companies-MRF, Premier &

Incheck- enter manufacturing

sector with foreign technology;licensing of additional production

capacity

Regulation on capacity

expansion and

repatriation of profits of

foreign companies;

enforcement of export

obligation on MNC;

protection from external

competition

Phase

IV1975-91

Entry of large Indian business

houses like Singhania & Modi &

technical collaborations with

MNCs, introduction of radial tyres,

vertical integration and exponential

growth in tyre production &

exports

Delicensing of

production, placing of

imports under OGL with

tariff & non-tariff

barriers

Phase

V

1992

onwards

External trade liberalization &

reduction in import duty; re-entry

Progressive reduction in

import duty; liberalized


13/46

of MNCs either independently or in

collaboration with Indian capitalimports

Future Prospects of the Indian Tyre Industry

The Indian Tyre industry is expected to show a healthy growth rate of 9-10% over the

next five years, according to a study by Credit Analysis and Research Limited (CARE).

While the truck and bus tyres are set to register a compounded annual growth rate(CAGR) of 8%, the light commercial vehicles (LCV) segment is expected to show a

CAGR of about 14 %.

However, we have to also take account of the effect of the global recession on the sector

in making these assessments.

The growth of the sector is closely linked to the expansion plans of the automobile

companies, the governments thrust on development of road infrastructure and the

sourcing of auto parts by the global Original Equipment Manufacturers (OEMs).

Some significant hurdles towards attaining these projected growth rates could be raw

material related price volatility, rupee appreciation and the looming threat of cheap

Chinese imports.

The Indian tyre companies need to make active efforts to explore newer markets as the

existing markets for bus-truck tyres, which account for about 45 % of the total export

volume, is nearing saturation.

There is also an urgent need to increase the degree of radialization in order to safeguard

their share in the export market.

Global tyre manufacturers have been making constant efforts to innovate and offer a

diverse range of products such as tyres with pressure warning systems, run flat tyres, eco-

friendly tyres and energy efficient tyres.

The Indian domestic companies have to pursue a growth strategy of continuous

innovation and increasing emphasis on product differentiation.
http://www.careratings.com/scripts/Home.aspxhttp://www.careratings.com/scripts/Home.aspx


14/46


MRF

Madras Rubber Factory, popularly known as MRF, is a major tyre manufacturing company

located in Chennai, Tamil Nadu, and India. MRF is mainly involved in making vehicle tyres. It is India's

largest tyre manufacturing company, and among the dozen largest worldwide. It exports to more than 65

countries.

Apollo Tyres

Apollo Tyres Ltd is a high-performance company and the leading Indian tyre manufacturer. Head

quartered in Gurgaon, a corporate-hub in the National Capital Region of India, Apollo is a young,

ambitious and dynamic organization, which takes pride in its unique identity. Registered as a company in1976, Apollo is built around the core principles of creating stakeholder value through reliability in its

products and dependability in its relationships.

Dunlop Tyres

Dunlop Tyres is a British company owned 75% byGoodyear Tyre and Rubber Company and25% by Sumitomo Rubber Industries, which sells Dunlop branded road tyres in succession to the Dunlop

Rubber Company.

Good Year

Goodyear Tyre & Rubber Company was founded in 1898 by Frank Sobering. Goodyear

manufactures tyres for automobiles, commercial trucks, light trucks, SUVs, race cars, airplanes, and

heavy earth-mover machinery. Although the company was not connected with him, it was named in

honor ofCharles Goodyear. Goodyear invented vulcanized rubber in 1839. The first Goodyear Tyresbecame popular because they were easily detachable and low maintenance. Goodyear is very famous

throughout the world because of the Goodyear blimp. The first Goodyear blimp flew in 1925. Today it is

one of the most recognizable advertising icons in America. The company is the most successful tyre

supplierin Formula One history, with more starts, wins, and constructors' championships than any other

tyre supplier. They pulled out of the sport afterthe 1998 season. Goodyear is a former component of the

Dow Jones Industrial Average.
http://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Goodyear_Tire_and_Rubber_Companyhttp://en.wikipedia.org/wiki/Goodyear_Tire_and_Rubber_Companyhttp://en.wikipedia.org/wiki/Sumitomo_Rubber_Industrieshttp://en.wikipedia.org/wiki/Frank_Seiberlinghttp://en.wikipedia.org/wiki/Charles_Goodyearhttp://en.wikipedia.org/wiki/Vulcanizationhttp://en.wikipedia.org/wiki/Goodyear_Blimphttp://en.wikipedia.org/wiki/Formula_One_tyreshttp://en.wikipedia.org/wiki/Formula_One_tyreshttp://en.wikipedia.org/wiki/Formula_Onehttp://en.wikipedia.org/wiki/1998_Formula_One_seasonhttp://en.wikipedia.org/wiki/Dow_Jones_Industrial_Averagehttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Goodyear_Tire_and_Rubber_Companyhttp://en.wikipedia.org/wiki/Sumitomo_Rubber_Industrieshttp://en.wikipedia.org/wiki/Frank_Seiberlinghttp://en.wikipedia.org/wiki/Charles_Goodyearhttp://en.wikipedia.org/wiki/Vulcanizationhttp://en.wikipedia.org/wiki/Goodyear_Blimphttp://en.wikipedia.org/wiki/Formula_One_tyreshttp://en.wikipedia.org/wiki/Formula_One_tyreshttp://en.wikipedia.org/wiki/Formula_Onehttp://en.wikipedia.org/wiki/1998_Formula_One_seasonhttp://en.wikipedia.org/wiki/Dow_Jones_Industrial_Average


15/46

CEAT

CEAT Limited is atyre manufacturing company based in Mumbai,India. CEAT is an abbreviation

for Cavi Electric Affine Torino (Electrical Cables and Allied Products of Turin). Founded in Italy asCEAT Tyres by Virginia Bruin Tedeschi, the company established its manufacturing in India in 1958 and

was sold to Pirelli by Virginio's heir Alberto Tedeschi (Carla Bruni's grandfather[1]) in the 1970s. The

company's Indian division was then taken over by RPG Enterprisesin the year 1982 which also got the

rights to the CEAT brand and renamed the company as CEAT Limited. Its tagline is "Take it on".CEAT

is one of the largest tyre manufacturers in India and Sri Lanka with an annual turnover of Rs 2,760 crores

and has about 20% of the local truck and light truck tyre market.

Bridgestone Corporation

Bridgestone Corporation (Kabushiki-gaisha Burijisuton?) (TYO:5108, OTCBB:BRDCY) is a multinational rubberconglomerate founded in 1931 by Shojiro Ishibashi(Ishibashi Shjir?) in the city ofKurume,Fukuoka, Japan. The name Bridgestone comesfrom a claque translation and transposition ofishibashi, meaning "stone bridge" inJapanese.

Bridgestone is currently ranked No.1 tyre manufacturer in the global tyre market, followed byMichelin

second,Goodyearthird, and Continental fourth as of January 2009. As of the end of 2005, productionfacilities belonging to the Bridgestone Group have increased to 141 spread throughout twenty-four

nations of the world. In order to attain this level of globalization, the company established a new set of

corporate policies in the year 2001. In continuation of this, company's Brand Visionwas also establishedin 2003.

Market share of tyre industry in Akola market:

TOTAL 800

JK 100

APOLLO 300

MRF 200

CEAT 150

OTHERS 50
http://en.wikipedia.org/wiki/Tyrehttp://en.wikipedia.org/wiki/Tyrehttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Italyhttp://en.wikipedia.org/wiki/Pirellihttp://en.wikipedia.org/wiki/Carla_Brunihttp://en.wikipedia.org/wiki/CEAT_Tyres#cite_note-0http://en.wikipedia.org/wiki/RPG_Enterpriseshttp://en.wikipedia.org/wiki/RPG_Enterpriseshttp://en.wikipedia.org/wiki/Sri_Lankahttp://en.wikipedia.org/wiki/Help:Installing_Japanese_character_setshttp://en.wikipedia.org/wiki/Tokyo_Stock_Exchangehttp://www.bloomberg.com/apps/quote?ticker=5108:JPhttp://en.wikipedia.org/wiki/OTC_Bulletin_Boardhttp://www.otcbb.com/asp/Info_Center.asp?symbol=BRDCYhttp://www.otcbb.com/asp/Info_Center.asp?symbol=BRDCYhttp://en.wikipedia.org/wiki/Rubberhttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Shojiro_Ishibashihttp://en.wikipedia.org/wiki/Help:Installing_Japanese_character_setshttp://en.wikipedia.org/wiki/Kurumehttp://en.wikipedia.org/wiki/Kurumehttp://en.wikipedia.org/wiki/Fukuoka_Prefecturehttp://en.wikipedia.org/wiki/Fukuoka_Prefecturehttp://en.wikipedia.org/wiki/Calquehttp://en.wikipedia.org/wiki/Michelinhttp://en.wikipedia.org/wiki/Michelinhttp://en.wikipedia.org/wiki/Goodyear_Tire_and_Rubber_Companyhttp://en.wikipedia.org/wiki/Goodyear_Tire_and_Rubber_Companyhttp://en.wikipedia.org/wiki/Continental_AGhttp://en.wikipedia.org/wiki/Tyrehttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Italyhttp://en.wikipedia.org/wiki/Pirellihttp://en.wikipedia.org/wiki/Carla_Brunihttp://en.wikipedia.org/wiki/CEAT_Tyres#cite_note-0http://en.wikipedia.org/wiki/RPG_Enterpriseshttp://en.wikipedia.org/wiki/Sri_Lankahttp://en.wikipedia.org/wiki/Help:Installing_Japanese_character_setshttp://en.wikipedia.org/wiki/Tokyo_Stock_Exchangehttp://www.bloomberg.com/apps/quote?ticker=5108:JPhttp://en.wikipedia.org/wiki/OTC_Bulletin_Boardhttp://www.otcbb.com/asp/Info_Center.asp?symbol=BRDCYhttp://en.wikipedia.org/wiki/Rubberhttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Shojiro_Ishibashihttp://en.wikipedia.org/wiki/Help:Installing_Japanese_character_setshttp://en.wikipedia.org/wiki/Kurumehttp://en.wikipedia.org/wiki/Fukuoka_Prefecturehttp://en.wikipedia.org/wiki/Calquehttp://en.wikipedia.org/wiki/Michelinhttp://en.wikipedia.org/wiki/Goodyear_Tire_and_Rubber_Companyhttp://en.wikipedia.org/wiki/Continental_AG


16/46

CHAPTER 2 PROFILE of the COMPANY







17/46


The company was incorporated as a private limited company in West Bengal in 14th

February, 1951. Until 31st March 1970, the company was engaged in the managing agency business.

Thereafter the company decided to undertake manufacturing activities and obtained a letter of intent inFebruary 1972 for the manufacture of automobile tyres and tubes. The letter of intent was converted into

an industrial license In February 1974 for the manufacture of 4 lakh nos. each Automobile tyre and tubes

per annum. The company was converted into a public limited company on 1st April 1974. Themanufacturing project was promoted by Straw Products Ltd and J.K. Synthetics Ltd. The company

entered into technical collaboration with General Tyre International Co., U.S.A.(a subsidiary of General

Tyre Rubber Co., U.S.A.) for technical services for a period of 5 years and sales agreement for thesupply of technical know-how, engineering and documentation for operational facilities (for A period of

8 years from 23.8.73). Under the collaboration agreement, the Company has the right to use on its

products the wording Made in collaboration with General Tyre International Co., USA.Mr. Hari Shankar Singhania, the President of J K Organization and Chairman President of JKOrganization and Chairman of JK Tyre & Industries Ltd are a renowned business leader in India. He has

been bestowed the prestigious national award "Padma Bhushan" by the President of India

He has been the President of International Chamber of Commerce (ICC), Paris, being the 2nd Indian and3rd Asian in the last 80 years and has made significant contributions in national and international

business arenas. Recognizing his contribution to Indo-Swedish business relations, the King of Sweden

honored him with "Royal Order of Polar Star" one of Sweden's highest awards. His vision, dynamismand charisma is steering JK Tyre to greater heights.

Dr. Raghupati Singhania is the Vice Chairman & Managing Director of JK Tyre & Industries Ltd. Hisvision and entrepreneurial zeal have revolutionized the Indian Tyre Industry - from introducing Radials inIndia to setting up world-class R & D facilities. He has put India on the Motorsports map of the world by

promoting and supporting the sport.

Apart from being associated with many Apex Chambers and many government bodies, Dr. Singhania'sillustrious career is studded with numerous prestigious recognitions and awards.

His commitment to quality has brought many a laurel to JK Tyre by way of National Recognitions and

awards.


18/46

List of Awards received by J K TYRESFeb27, 2009Excellence Award for Outstanding Marketing

Mar 21, 2009

JK Tyre wins the National award for excellence in Cost ManagementApr 29, 2009

JK Tyre produces revolutionary Ultra-Large OTR Tyres

Nov 20, 2009

CII Energy Management Award 2009Dec 01, 2009

CAPEXIL Top Export Award for the year 2008 - 2009Dec 10, 2009

CII Water Management Award 2009

Dec 14, 2009Rajasthan Energy Conservation Award-2009

Dec 14, 2009

National Energy Conservation Award-2009Dec 24, 2009

JK Tyre- Super Brand 2009-10

Dec31, 2009JD Power customer satisfaction study 2009

Jan04, 2010

Hall of Fame- Golden Steering Wheel 2010

J K TYRES

J K tyres is economical .Jetar mile is one of the best mileage tyres in jk LCV of JK is also

better .Four wheeler tyres of JK is best customer prefer JK tyres than any other tyres in four wheeler

segment JK is best in 4w tyres Services 4 wheeler tyres is better than any other branded tyres product of

Four wheeler is costly steel customer prefer JK due to their service. Other CEAT is ahead in giving

consumer scheme and offer CEAT is also ahead in adverting sector. Apollo focus on seminar conduct

seminar time to time and occasionally give parties to particular class also Birla - is new in Akola market

and their carrying and forwarding agent is also new JK is behind in all the aspect regarding seminar

adverting parties. The officer of different companies in tyres industries they are very care less specially

the carrying and forwarding agent they all will come in 3-4 months because off that they dont know taste

of consumer they dont conduct seminar for consumer less schemes for consumer specially JK.

Consumers are also complaining that all the companies adopting careless attitude to settle claim for

consumer. They are all suggesting that if company wants to achieve their target policy for particular citythen they all have to focus on consumer need speedy claim procedure .If they will hammerize consumer

mind by taking their feedback giving schemes time to time and advertising regularly .In Akola market all

the commercial terms are important which necessary for selling are and achieving the market leader

position but one of the major important terms is giving the credit facility. The market of Akola city

mainly runs on credit facility with one month site to pay Cash discount is also there with 6% on MRP.
http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=37http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=36http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=35http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=12http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=7http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=10http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=11http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=6http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=8http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=5http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=13http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=37http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=36http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=35http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=12http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=7http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=10http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=11http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=6http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=8http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=5http://www.jktyre.com/AboutJKTyre/Accolades_Details.aspx?ID=13


19/46

MRF

According to customer of Akola district the opinion about MRF tyres is the MRF tyres is not bad

but the rubber of MRF tyres is so hard than it run more than any other companies tyres. But if the

tyre is minorly damages by whatever reasons the damages will increases day by day and minorly

damages not run more than 3 months.

APPOLO

Apollo is one of the tyres in the market than any other tyres. But the rate of Apollo is high ascompare to any other tyres.


i. Understanding markets:

Strategic perspective of the market requires skilful analysis of the trend and how they affect

the market size and demand for the firms product.

ii. Finding market niches:

Price, service, convenience and technology are some of the niches in Indian market.

iii. Product and service planning:

Analysis of the customers promotion of the brand, both of the firm and competitors, besides an

analysis of the situation in which the customer uses the product.

iv. Distribution:

Structural changes in inventory management, mobile distribution are some of the key factors that

are going to affect the distribution process in the Indian market.

v. Managing for result:


20/46

With pressure on costs, prices, and margins, marketers will have to make effective

utilization of every rupee spent in marketing.


VISION

To be amongst the most admired companies in India, committed to excellence

MISSION

Be a Customer Obsessed Company - Customer First 24x7

No.1 Tyre Brand in India

Most profitable Tyre Company in India

Motivated and Committed team for excellence in performance

Be a Green Company

Deliver Enhanced Value to all stakeholders Enhance global presence through Acquisition / JV / Strategic Partnerships


21/46


Mr. Arun Kumar BajoriaPresident & Director

Mr. A K. KinraFinance Director

Mr. V. K. MisraTechnical Director


22/46

Mr. A S. MehtaMarketing Director

Mr. Swaranjit SinghMaterials Director

Mr. Sanjiv SaxenaVP Corporate Accounts


STRENGTHS

Strong brand image

Being quality oriented rather than quantity oriented

Large product width & line (product mix)

Very large distribution channel.

Reasonable price.

Effective employee in JK

Economies of scale due to optimum capacity utilization

Collaboration with Vikrant, know for their technological superiority bringing together

performance, economy, durability and comfort.

Strong financial positions.

WEAKNESSES

Less Brand Awareness

Less concern about small car segment

OPPORTUNITIES

A burgeoning work force and growing middle class population


23/46

High growth potential for its exports as demand for JK tyre in Europe increasing.

THREATS

Indian customers are mainly value buyers demanding a better overall package. JK is poised in a

better position than other players in the market to capitalize on this opportunity

Entry of new players with newer and better technologies in the small car tyre segment.

CHAPTER 3

METHODOLOGY


24/46

CHAPTER 3 METHODOLOGY

Method is the way of doing something. Methodology means studying something from the

particular subject.

SAMPLE AREA: AKOLA

SAMPLE SIZE: 100

SAMPLE METHOD: Convince Sampling

PRIMARY DATA:

It is collected from the dealers and transportation Akola city.

SECONDARY DATA:

It is collected from the internet.


25/46

CHAPTER 4

FINDINGS & ANALYSIS


26/46

CHAPTER 4

FINDINGS & ANALYSIS

Questionnaire for Dealers

Whether deals in OTR tyres?

YES 75% NO 25%

Reason for keeping particular brands:

1) High Margin20% 2) Exclusivity 5%

3) Scheme 37% 4) Competitive Structure15%

5) Customer Preference 10% 6) Brand Image 5%

7) Price 4% 8) Replaceability 4%


27/46

Reason for being regular customers:

A. Personal Relations 15% C. Brand Image/Trust 8%

B. Retreading of tyres 7% D. Discount structure 25%

E. Finance availability 45%


28/46

Any reason for replacing the present branded tyres with some other?

A) Lack / Improper companies cooperation 33% B) Low availability of tyres 39%

C) Low margin 12% D) Price 11%

E) Customers less demand /interest 5%

Questionnaire for customers


29/46

On which vehicle you are doing the business?

A) SMALL5%

B) MEDIUM 10%

C) LARGE 85%


30/46

Reasons behind using particular brands:

QULALITY 60%

DURABILITY 10%

SUITABILITY5%

PRICE 2%

AVALABILTY 10%

COMPANY SCHEMES 12%

REPALCEABILITY 1%

ANY OTHER


31/46

Reasons for choosing particular dealer

A) PERSONAL REASONS 55%

B) AVALIBILITY 25%

C) CREDIT FACILITY15%

D) ANY OTHER 5%


32/46

Where do you use vehicle/s for what purpose?

A) TRANSPORTATION 85%

B) MINING AND CONSTRUCTION15%

Have you tried for J K TYRES?

A) YES 35%

B) NO65%


33/46

Findings


34/46

Customers mostly prefer other tyre than J K TYRES

Some dealers in Akola all other companies take seminars, work-shops etc. but J K TYRES not

taken any like this activities.

All other companies are taking feedback of customers & dealers but J K Tyres is not taking any

feedback in Akola.


35/46

CHAPTER 5

CONCLUSION

CHAPTER 5


36/46

CONCLUSION

Tyre industry is very big industry.

There are so many players in the tyre industry.

From that researcher learn various companies in tyre industry.


37/46

CHAPTER 6RECOMMENDATION

/SUGGESTION


38/46

CHAPTER 6

RECOMMENDATION/SUGGESTION

Some dealers say that like other tyres JK is very excellent travel for trucks.

Some dealers say that like others tyres JK dont take the seminars or workshops etc.like

these activities.

Some dealers say that more like MRF JK industry should be set up in Akola.


39/46

CHAPTER 7

LIMITATIONS


40/46

CHAPTER 7

LIMITATIONS

It is very time consuming.

Dealers are busy in their time so they dont entertain much more.

It is very hard to get right information.

The response collected may not be true .Or response may be bias.

The study is limited to Akola only and so the findings are also based on Akola dealers .Which

may not be the true representative of the total Indian Population.


41/46

CHAPTER8

ANNEXURE


42/46

CHAPTER8

ANNEXURE

Questionnaire towards Dealer

Name:

Address:

Phone Number:

E-MAIL id:

Name of the brands dealing with?

Whether deals in OTR tyres?

YES NO

Reason for keeping particular brands:

1) High Margin 2) Exclusivity

3) Scheme 4) Competitive Structure

5) Customer Preference 6) Brand Image

7) Price 8) Replace ability

Total Turnover of OTR Tyres yearly:

In numbers In Rupee value

Total Turnover of Tyres yearly:

In numbers: In Rupee value

Reason for being regular customers:

C. Personal Relations C. Brand Image/Trust

D. Retreading of tyres D. Discount structure

E. Finance availability


43/46

Number of Regular Customers for chosen brand yearly?

Is customer satisfaction their priority or profit maximization (policy?)

What type of customer generally comes to buy tyres?

Can you tell me who is the market leader in the industry is?

Can you tell any market strategy or market segmentation policy regarding to sale of the tyres?

A. The price at which you receives the tyres from the company or offers given by the company to

sale the tyres

B. The price at which you sale to customer or special offers given by you to attract the customer for

different product

Target to sell particular brands of tyres in year

Profit on sale of tyres on a particular brands yearly

Any reason for replacing the present branded tyres with some other?

A) Lack / Improper companies cooperation B) Low availability of tyres

C) Low margin D) Price

E) Customers less demand /interest

As youre in this market since so many years where you see the market now & in future?

What are your opinions is it good to enter new dealers in the market (optional to answer)


44/46

Any product you are unwilling to sale in the market but due to some reasons you have to sale in market

you cant take back from the market?

Is company being successful in customer relationship policy?

A. After sales services

B. Main ting the old and retaining the new once

C. New customer addition for which brand

D. Repeated customer for which brand for

(What reason)

Any customer feedback or suggestion you are getting or any special advice you really like to use in

coming future which is given by any customer?

ANY SUGGESTIONS:

Place: Signature:

Date:

Questioner of customer

NAME OF TRANSPORTER

CONTACT PERSON NAME-

ADDRESS

PHONE NO

EMAIL-

NAME OF THE BUSINESS -


45/46

The size of business (ON WHICH VECHILE YOU ARE DOING THE BUSINESS)?

D) SMALL

E) MEDIUM

F) LARGE

WHICH BRAND OF TYRES USED FOR YOUR VECHILE

Reasons behind using particular brand

QULALITY DURABILITY

SUITABILITY PRICE

AVALABILTY COMPANY SCHEMES

REPALCEABILITY ANY OTHER

NAME OF THE DEALER(S) FROM WHERE YOU PURCHASE TYRES

Reasons for choosing particular dealer

A) PERSONALREASONS C) CREDIT FACILITY

B) AVALIBILITY D) ANY OTHER

Where you use vehicle/s for what purpose?

A) TRANSPORTATION

B) MINING AND CONSTRUCTION

Which transport route do you use?

A) IN CITY

B) ONE CITY TO ANOTHER BUT IN SAME STATE

C) IN SAME STATE

D) ACROSS INDIA


46/46

Have you tried for J K TYRES?

C) YES

D) NO

Mention duration (IN MONTH)

A) 1-3

B) 4-6

C) 7-9

D) 9-12

In terms of running hours on field

ANY SUGGESTION

PLACE: SIGNATURE:

DATE:

rohan jk report new

Documents