SUBMITTED BY

MD SADIQUE SULEMAN

PRN NO. DM16D19

2016JK CEMENT

ContentsSECTOR : CEMENT INDUSTRY................................................................................................................................................1

WORLD CEMENT PRODUCTION 2015 BY REGION & MAIN COUNTRIES................................................................................1

COMPOSITION OF WORLD CEMENT CONSUMPTION............................................................................................................2

TOP 10 CEMENT PRODUCING COUNTRIES............................................................................................................................2

TOP COMPANIES IN WORLD..................................................................................................................................................2

INDIAN CEMENT INDUSTRY..........................................................................................................................................4

DEMAND OF CEMENT IN INDIA.............................................................................................................................................5

PRODUCTION OF CEMENT IN INDIA (million tones)..............................................................................................................5

CONTRIBUTION TO GDP........................................................................................................................................................6

Reasons for the Growth........................................................................................................................................................6

PORTER’S FIVE FORCES MODEL.............................................................................................................................................7

JK CEMENT LTD.....................................................................................................................................................................8

BOARD OF DIRECTORS..........................................................................................................................................................9

PROMOTERS AND PROMOTERS GROUP................................................................................................................................9

JK CEMENT'S SHAREHOLDING PATTERN.............................................................................................................................11

SNAPSHOT...........................................................................................................................................................................11

MARKET SHARE OF THE COMPANY.....................................................................................................................................12

REASON FOR PURCHASE BY CUSTOMER.............................................................................................................................12

J K CEMENT PRODUCTS.......................................................................................................................................................13

PRODUCTS...........................................................................................................................................................................14

INCREASING SHARE OF WHITE CEMENT IN REVENUES.......................................................................................................15

COMPETITOR ANALYSIS.......................................................................................................................................................15

NEWS RELATED TO JK CEMENT...........................................................................................................................................16

VISION.................................................................................................................................................................................17

MISSION..............................................................................................................................................................................17

VALUE..................................................................................................................................................................................17

PRODUCTION PROSEDURE..................................................................................................................................................20

PROCESS..............................................................................................................................................................................20

BUSINESS MODAL...............................................................................................................................................................21

3 JOB DESCRIPTION.............................................................................................................................................................21

JOB SPECIFICATION REQUIRED............................................................................................................................................22

JOB SPECIFICATION REQUIRED............................................................................................................................................22

1

JOB SPECIFICATION REQUIRED............................................................................................................................................23

Key skills............................................................................................................................................................................23

RECRUITMENT AND SELECTION PROCESS...........................................................................................................................24

TRAINING AND OTHER DEVLOPMENT PROGRAMS.............................................................................................................25

TRAINING METHOD USED...................................................................................................................................................25

EVALUATION.......................................................................................................................................................................25

EVALUATION OF THIS TRAINING PROGRAM.......................................................................................................................25

EVALUATION FORMAT........................................................................................................................................................25

PERFORMANCE APPRAISAL METHOD USED........................................................................................................................26

EMPLOYEE ENGAGEMENT ACTIVITIES PERFORMED...........................................................................................................27

CTC......................................................................................................................................................................................28

CONCLUSION.......................................................................................................................................................................29

BIBLIOGRAPHY...............................................................................................................................................................30

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SECTOR : CEMENT INDUSTRY

Cement is the most vital binding component in any construction activity

Utilized as a part of the mix with materials like bricks

Global cement market is $ 394.55 billion

World cement consumption is expected to grow up 3.7% in 2015

Global cement industry will grow to more than 9% at 2020

China has been considerably increasing last years

The market is divide in to the following segments

Residential Non-residential Infrastructure

WORLD CEMENT PRODUCTION 2015 BY REGION & MAIN COUNTRIES

China51%

India6%

Japan1%

Asia(excl. Asia, Japan & India)22%

Africa5%

USA2%

America (excl. USA)5%

0ceania0%

CIS3%

CEMBUREAU5% Europe (excl. CEMBUREAU)

0%

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COMPOSITION OF WORLD CEMENT CONSUMPTION

DEVLOPED7%

CHINA57%

INDIA7%

OTHER EMERGING28%

TOP 10 CEMENT PRODUCING COUNTRIES

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1 China2 India3 USA (inc. Puerto Rico)4 Turkey5 Russia6 Vietnam7 Iran8 Japan9 Brazil10 Pakistan

TOP COMPANIES IN WORLD

Rank Company/Group Country Capacity (Mt/yr) No. of plants

1 Lafarge France 225 166

2 Holcim Switzerland 217 149

3 CNBM China 200 69

4 Anhui Conch China 180 34

5 HeidelbergCement Germany 118 71

6 Jidong China 100 100

7 Cemex Mexico 96 61

8 China Resources China 89 16

9 Sinoma China 87 24

10 Shanshui China 84 13

11 Italcementi Italy 74 55

12 Taiwan Cement Taiwan 70 -

5

13 Votorantim* Brazil 57 37

14 CRH** Ireland 56 11

15 UltraTech India 53 12

16 Huaxin China 52 51

17 Buzzi Italy 45 39

18 Eurocement Russia 40 16

19 Tianrui China 35 11

20 Jaypee India 34 16

India is the second largest cement producer in the world

The Indian cement industry is one of the booming sectors of the Indian economy

The infrastructure development of the country in the recent years is the demand driver for the cement industry

The Indian Cement Industry is experiencing the entry of many foreign players in the Indian market

The cement industry in India constitutes of 365 small cement manufacturing units and 130 large cement manufacturing units

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DEMAND OF CEMENT IN INDIA

Housing sector67%

Infrastructure13%

Commercial11%

Industrial construction9%

PRODUCTION OF CEMENT IN INDIA (million tones)

FYO7 FYO8 FYO9 FYO10 FYO11 FYO12 FYO13 FYO14 FYO15

161.3174.3

186.9206.6 216

230.5248.2 255.8

270.3

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CONTRIBUTION TO GDP

2004-05

2005-06

2006-07

2007-08

2008-09

2009-10

2010-11

2011-12

0

20000

40000

60000

80000

100000

120000

1st Quarter statistics in INR crores2nd Quarter statistics in INR crores3rd Quarter statistics in INR crores4th Quarter statistics in INR crores

Reasons for the Growth The first attempt to manufacture cement in India was made in 1904 when a mill based on sea

shells as a source of limestone was established at Chennai

Cement is indispensable for building and construction work and cement industry is considered to be an important infrastructure core industry

The Government of India is strongly focused on infrastructure development to boost economic growth and is aiming for 100 smart cities

Increase investment in infrastructure to US$ 1 trillion in the 12th Five Year Plan (2012–17)

As the economy of a given country develops, cities become more prosperous than surrounding rural areas, leading to inward migration and urbanization. This inexorably leads to increased demand for building materials, including cement

Further push to housing development programs

Promotion of concrete highways. Proposed construction of 1,700 km of concrete roads under Prime Minister’s Golden Quadrilateral scheme is likely to increase demand for cement to great extent

Use of ready-mix concrete in large infrastructure projects

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PORTER’S FIVE FORCES MODEL

THREAT OF NEW ENTRY

SUPPLIER POWER

BUYER

POWER

THREAT 0FSUBSTITUTION

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THREAT OF NEW ENTRY

Entering the industry is expensive, given the capital cost is increasing

Rising costs means lower IRR for new green-field capacities

Limited raw material sources(limestone, gypsum) and though government clearness also restricts new competition

Large players benefit from economic of scale

Overall, high barriers to entry

COMPETITIVE RIVARLY

Large companies enjoy economies of scale

Competition is regional is nature, as cement can’t be transported across regions

Given over-capacity, slowdowm in demand weakness prices, so no real pricing power

SUPPLIER POWER

Most companies have captive limestone reserves, so no supplier power here

Coal linkages have reduced so companies depends more on alternative fuel sources, where suppliers can dictate prices

Cement manufacturers have argued that price hikes in the industry due to increase in price of both transportation and raw materials. This means that suppliers are powerful enough to force new price on the industry

Overall, moderate to high supplier power

COMPETITIVE

RIVALRY

BUYER POWER

Around 67% of cement consume in India is consumed by the housing sector, with retail customer accounting for the bulk of the customer base. But retail buyers do not have much leverage in dictating the pricing

Lack of substitute also causes no buyer power

Local markets are dominated by small number of cement firms

Demand is inelastic-exists at all price point

THREAT OF SUBSTITUTION

No threat as there is no substitute for cement. Other building materials such as timber are only suitable for low-rice buildings.

On the other hand, although steel can be used for medium to high rise buildings, building regulations normally requires

JK CEMENT LTD

Industry Cement

Founder Lala Juggilal Singhania & Lala Kamlapat Singhania

Headquarters New Delhi, INDIA

Products Cement

J.K.Cement started its commercial production in May 1975 in its first plant Nimbahera in Rajasthan with an initial capacity of 0.3 million tons

In 1979 second production line was added at Nimbahera, increasing the capacity from 0.3 million ton to 0.72 million tons

In 1984 Lime-based white cement plant was established at Gotan, with an initial capacity of 0.05 million ton

In 1987 A captive thermal power plant was installed at Bamania

The company was incorporated in the year 1994

J.K Cement is also the first cement Company to install a waste heat recovery power plant to take care of the need of green power

An affiliate of J K Organization, which was founded by Lala Kamlapat

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THREAT OF SUBSTITUTION

No threat as there is no substitute for cement. Other building materials such as timber are only suitable for low-rice buildings.

On the other hand, although steel can be used for medium to high rise buildings, building regulations normally requires

J K Cement is one of the leading manufacturers in the sector of cement manufacturing in India

J K cement holds the highest market share in the state of Maharashtra, commanding over 21% of the total market share

BOARD OF DIRECTORS

Mr. Yadupati Singhania Chairman & Managing Director Smt.Sushila Devi Singhania Director Mr. Achintya Karati Director Mr. Jayant Narayan Godbole Director Mr. K. N. Khandelwal Director Dr. K. B. Agarwal Director Mr. Paul Hugentobler Director Mr. Raj Kumar Lohia Director Mr. Suparas Bhandari Director Mr.Shyam Lal Bansa Director

PROMOTERS AND PROMOTERS GROUP

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NO. NAME OF THE SHARE HOLDER NUMBER OF SHARE1 Juggilal Kamlapat Holding Limited 7,294,4182 Sushila Devi Singhania 920,957

3

Gaur Hari Singhania Jointly with Vasantlal D.Mehta &Raghubir Prasad Singhania 20

4 Yadu International Ltd. 22,655,1005 J.K.Traders Ltd. 211,2546 Yadupati Singhania 14,284,1987 Kalpana Singhania 4,2638 G.H.Securities Pvt.Ltd. 209 Yadu Securities Pvt.Ltd. 40

10 Manorama Devi Singhania 31,46511 Nidhipati Singhania 33,84812 Kavita Y Singhania 13,025,45213 Ramapati Singhania 49,662

14Kailash Nath Khandelwal jointly with Radha Rani Khandelwal 1,000

15Radha Rani Khandelwal jointly with Kailash Nath Khandelwal 500

16 Abhishek Singhania 58,99417 Ajay Kumar Saraogi 3,34018 Pushpa Saraogi 5,04019 Amrita Saraogi 3,00020 Anil Kumar Agrawal 3,94021 Anil Kumar Agrawal 2022 Satish Kumar Agarwal 40

CATEGORY OF SHAREHOLDER Total Number of Shares Percentage Shareholding (%)

Promoter

Indian Promoter  4,68,66,571 67.02

Foreign Promoter  0 0.00

Total Promoter 4,68,66,571 67.02

Non Promoter

Institutions

Mutual Funds / UTI  62,47,635 8.93

FI/Bank/Insurance  36,37,104 5.20

Govt 0 0.00

FII  0 0.00

Other  78,59,396 11.25

Total Institutions 1,77,44,135 25.38

Non-Institution

Bodies Corporate  10,72,523 1.53

Individuals (up to Rs. 1 lakh)  29,84,416 1.97

Individuals (in excess of Rs. 1 lakh)  9,54,000 1.36

NRIs/OCBs  1,30,967 0.19

Others  41,13,054 5.88

Total Non-Institution 53,16,544 7.60

Total Non-Promoter 2,30,60,679 32.98

Depository Receipts 0 0.00

Total 6,99,27,250 100.00

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JK CEMENT'S SHAREHOLDING PATTERN

PROMOTERS67%

INDIVIDUALS10%

INSTITUTION7%

FII12%

OTHERS4%

SNAPSHOT

MARKET CAP (RS CR) 5,826.69P/E 30.76BOOK VALUE (RS) 245.17DIV (%) 40.00%MARKET LOT 1INDUSTRY P/E 49.09EPS (TTM) 27.09P/C 16.85PRICE/BOOK 3.40DIV YIELD.(%) 0.48%FACE VALUE (RS) 10.00DELIVERABLES (%)  59.54OFFER 828.25

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MARKET SHARE OF THE COMPANY

PUNJAB6%

DELHI7%

MP9%

WESTEN UP10%

KARNATKA11%

RAJASTHAN14%

HARYANA17%

MAHARASHTA22%

OTHERS5%

REASON FOR PURCHASE BY CUSTOMER

QUALITY

COSTBRAND

SERVICE

PROFITOTHERS

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J K CEMENT PRODUCTS

The major products of J K Cement are grey and white cement. The grey cement produced by the company Ordinary Portland cement or OPC and Portland Pozzolana

Cement or PCC. The OPC range of products has three grades which are differentiated by their compressive strength, they

consist of 43-grade, 53-grade and 33-grade OPC. The cement products are marketed and sold under the brand names of J.K. Cement and Sarvashaktiman

for OPC products, J.K. Super for PPC products and J.K. White and Camel for white cement products.

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OPS40%

PSC4%

PPC56%

PRODUCTS

JK WATEE PROOF JK WHITE CEMENT JK WALL PUTTY JK GREAY CEMENT

REGION-WISE SALES

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10

11

19

60

CENTRELSOUTHWESTNORTH

INCREASING SHARE OF WHITE CEMENT IN REVENUES

FY '10 FY '11 FY '12 FY '13 FY '140

10

20

30

40

50

60

70

80

90

GREY CEMENTWHITE CEMENT

COMPETITOR ANALYSIS

Name Last Price Market Cap.(Rs. cr.)

SalesTurnover

Net Profit Total Assets

UltraTech Cement 3,634.10 99,739.12 24,107.36 2,174.65 25,566.00Shree Cements 15,269.35 53,194.18 5,567.75 454.93 6,896.89Ambuja Cements 219.55 43,594.84 9,461.40 807.56 10,329.55ACC 1,400.45 26,298.67 11,796.83 591.57 8,478.54Dalmia Bharat 1,823.30 16,190.78 204.31 65.55 1,471.52Ramco Cements 587.35 14,095.04 3,678.18 558.26 4,852.90Birla Corp 759.65 5,849.71 3,274.99 157.35 3,646.91J. K. Cement 828.25 5,791.72 3,560.32 101.54 4,218.49JK Lakshmi Cement 414.90 4,882.13 2,619.85 6.28 3,027.48OCL India 855.40 4,867.24 2,664.71 236.29 2,525.58Prism Cement 92.10 4,635.91 5,550.36 8.36 2,636.06India Cements 131.85 4,050.15 4,248.95 137.81 6,053.54Orient Cement 147.85 3,028.98 1,509.19 62.24 2,306.02Heidelberg Cement 122.85 2,783.94 1,655.31 38.65 1,651.71Rain Industries 50.15 1,686.77 86.21 26.09 577.10KCP 98.05 1,264.07 749.79 42.86 688.21Mangalam Cement 272.70 727.94 841.76 -20.47 840.60Andhra Cement 7.90 231.88 291.97 -65.10 971.90Guj Sidhee Cement 25.55 220.12 469.07 -7.22 195.12Burnpur Cement 13.85 119.28 87.99 -12.71 338.94Barak Vally Cement 24.60 54.51 109.22 -2.15 122.63

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NEWS RELATED TO JK CEMENT

  JK Cement  rose 2.3 percent intraday on Muhurat day on the back of strong numbers declared by the company in the quarter ended September 2016 (Q2)

The company's Q2 net profit increased by 182 percent at Rs 40.9 crore against Rs 14.5 crore, in the same quarter last fiscal.

The total income of the company was up 6.8 percent at Rs 1,076 crore versus Rs 1,007.8 crore

At present, it produces 8.4 million tonnes annually and its capacity is scheduled to go up to 12 million tonnes per annum shortly

The company’s Q1 net profit manifold jump to Rs 60.85 crore for the quarter ended June 30 (Q1)

JK Cement is also the second largest producer of wall putty in the country with an annual installed capacity of 7, 00,000 tonnes

Cement manufacturers have moved the Competition Appellate Tribunal (COMPAT) against Rs 6,700 crore penalties slapped by the fair trade regulator Competition Commission of India (CCI) for indulging in cartelization

JK Cement Limited has informed the Exchange that the Company have been made to credit dividend (of 2015-2016) amount to Equity Dividend Account 2015-16 opened with Nationalised/Scheduled Bank wherefrom dividend amount would be remitted/paid to the Shareholders through NECS/NEFT on August 16, 2016 or dividend Warrant of 2015-2016 would be dispatched physically by Post on August 16, 2016

JK Cement Ltd has informed BSE regarding "Cut-Off date for Remote E-voting

JK Cement Ltd has submitted to BSE a copy of the Minutes of the 22nd Annual General Meeting (AGM) of the Company held on August 06, 2016.(18th Aug. 16)

JK Cement Ltd has informed BSE that at the Company’s 3 MnTPA grey cement manufacturing unit viz. J.K.Cement Works, Muddapur, Taluka Mudhol, Dist: Baglakot, Karnataka the clinker silo roof suddenly caved-in causing support structural steel and clinker conveying Deep Bucket conveyor drive station falling into the Silo. For safety and to avoid collateral damage, the clinker extraction and cement production has been temporarily stopped

19

JK Cement Ltd has informed BSE that the Company has successfully commenced commercial dispatches on May 26, 2016 from its white cement based Wall Putty manufacturing plant at J.K.Whites, Katni

VISION

To be A Profitably growing Innovative and Caring Company, to become a significant player in operating market and amongst the Top Ten in Indian cement market

MISSION

Be a Customer Obsessed Company - Customer First 24x7 Delighted Customers Create superior value for customer through Premium Products & Brand Positioning Socially Responsible Corporate Citizen Continuously enhance shareholders’ wealth and be a preferred portfolio among investors

VALUE

The work of individuals is aligned with shared values, internal beliefs and practices. JK Cement employees share the four core values

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SAFETY FIRST

JK cement’s put utmost priority on the health and safety of our customers, local communities, families, and all those who work in company premises including all employees, sub-contractors, and third parties

PERFORMANMCE CULTURE

JK cement’s aim to make performance a daily commitment. Work with foresight for greater achievement, always striving for higher goal

CUSTOMER ORIENTATION

JK cement’s believe that company will be successful if customers are successful. We are committed to helping customers create better value in their businesses than our competitors. JK cement’s aim at being the preferred supplier for all users of our pro `duct

PEOPLE DEVLOPMENT

JK cement’s encourage that people to work on developing their skills with strong motivation and support them to grow as individuals

Determined to provide a working environment where everyone works hard together for growth, actively and fully demonstrating their abilities with an adventurous spirit

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PRODUCTION PROSEDURE

PROCESS

23

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BUSINESS MODAL

3 JOB DESCRIPTION

HR

Recruitment/Resourcing & Selection:

o Managing end to end Recruitment cycle and sourcing the best talent from diverse sourceso Analyzing the manpower as per the requirement of clientso Follow up with the Clients & Candidates to know the interview results/statuso Search the candidate through Job portals, References, social networking toolo Calling the eligible candidates and lining up for the interviewso Coordinating with candidates for interviews 

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o Coordinating with clients 

Salary   3,00,000 – 4,00,000 PA Functional Area HR, Recruitment, Administration, IR Role Category HR/ Recruitment / IR Role Recruitment Executive

JOB SPECIFICATION REQUIRED

DESIRED CANDIDATE PROFILEo Candidates with minimum 6 months to 2 yrs of relevant experience need to applyo Must have good exposure in handling job portalso Excellent communication skillso MBA HR would be an added advantage

Education-o UG: Any Graduate - Any Specializationo PG: Any Postgraduate

MARKETING

 o Leading the product launch for JK cemento Taking charge of all key aspects of marketing for NT be it packaging, pricing, communication,

website design, tie-ups etc. o Organizing launch conferenceso Executing the communication/campaign plan across online and offline mediums o Coordination with relevant agencies on design, packaging and media/PR o Handling the digital marketing campaign - social media (FB and whatsapp), emailers etc. o Giving inputs on the marketing mix for current and future products - the business plan,

identifying the right target audience, pricing, positioning and go- to-market strategy.o Providing inputs on the product roadmap and strategy for the next 5 years o Conducting market research and doing competitive tracking 

JOB SPECIFICATION REQUIRED

Salary  3,00,000 - 6,00,000 P.A Industry Cement Functional Area Marketing , Advertising , MR , PR , Media Planning Role Category Marketing Role Assistant / Associate Marketing Manager

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FINANCE

Candidate should have experience working in Manufacturing Company

o MISo Budgeting & Forecastingo Routine Accountingo Treasuryo Cash Flowo Costingo Coordination with planto Statutory & tax departmento Income Tax departmento Working knowledge of indirect tax

JOB SPECIFICATION REQUIRED

Salary:  3, 50,000 – 4, 50,000 Industry  Cement Functional Area  Accounts, Finance , Tax , Company Secretary , Audit Role Category Finance/Audit Role Finance/Budgeting Manager

Key skillsAccounts indirect taxation tax assessment treasury budgeting forecasting

Education-

UG:  B.Com - Commerce

PG: ICWA (CMA), CA

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RECRUITMENT AND SELECTION PROCESS

The members are provided with necessary documents, reports and internal policies to enable to enable them to familiarize with the company’s procedures and practices

Presentations are made in the meetings and performance updates of the business environment and risk involved

Every new members attends an orientation program to familiarize the members with the operations and functions of the company

The Executive Directors make presentation to the new members of the company about the operation products market and finance and HR technology

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Receipt of Requirement from

Client

Search in our Data Bank for Qualified

Candidates

Advertise in leading Newspapers for

sourcing appropriate candidate

Interview by Experts

Practical Test of CandidateShortlisting

Application

Orientation for Company & Job

Final Interview by Employers

Representative

TRAINING AND OTHER DEVLOPMENT PROGRAMS

Class room training (lecture type)

On-the-job training

On-line training

External training

Training through various business games

Talk

Discussion

Conference and seminar

TRAINING METHOD USED Lecture Method

OHTs/PPT

Example Practical Demonstration Exercise

EVALUATION

By program coordinator, assignment and pre & post test

EVALUATION OF THIS TRAINING PROGRAM

Average gain = total of individual gain / no. of participants

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EVALUATION FORMAT

Overall rating of the participants(five point rating scale)

Fulfillment of the expectations of participants Most interesting and useful training program for of the session

Assessment of the performance of part-time trainer

Suggestion for the improvement of the program

PERFORMANCE APPRAISAL METHOD USED

The Board of Directors shall pay regards to the following parameters for the purpose of evaluating the performance of a particular director: In respect of each of the evaluation factors, various aspects have been provided to assist with the evaluation process in respect of performance of independent directors, non- independent directors, other employees of the Company and committees of directors separately, as, such evaluation factors may vary in accordance with their respective functions and duties

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PERFORMANCE RATINGS:

Appraisal system requires an overall performance rating-

Outstanding performance.

Good performance.

Satisfactory performance.

Barely adequate performance.

Poor performance

EMPLOYEE ENGAGEMENT ACTIVITIES PERFORMED

We believe an organization where employees enjoy their work will always be successful, and have therefore, undertaken several people-centric initiatives across the company for this purpose

We have an enviable work-life balance across the organization.

We take care of our employees through provision of medical facilities as well as continuous health check-ups & awareness drives to ensure sound mind and body for living a happy & fulfilling life

We provide complete facilities – accommodation, basic amenities and services to our employees at multiple locations to ensure comfort & standard of living

We provide among the best education facilities for our employees’ children

We are an equal opportunity employer & continue to improve on this front

We conduct several social events across our locations – organizing family picnics, celebrating festivals, conducting competitions for employees and their family members to participate

We have initiated engagement activities like “Fun@Work”, “Joy of Giving Week” and “Corporate Wellness Programme” etc. We plan to roll out the same across the organization

Involve employees in your business planning process

Create a knowledge sharing systems

Encourage knowledge sharing in a creative way

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CTC

ASSOCIATE MARKETING

CTC 500000Basic 200000 40% of CTCDearness Allowance 20000 10% BasicHouse allowance 40000 According to cityConveyance Allowance 19200 Exempted AmountMedical Reimbursement 15000 Exempted AmountLeave Travel Allowance 16666.66667 1 Month SalaryConveyance Allowance 18000 Exempted AmountChild Education 2400 Exempted AmountGratuity 9620 4.81% of BasicProvident Fund 26400 12%of Basic+DAGrade pay 132713.3333 Balance Amount

HR Recruitment/Resourcing & Selection

CTC 400000Basic 160000Dearness Allowance 16000House allowance 32000Conveyance Allowance 18000Medical Reimbursement 13200Leave Travel Allowance 13333.33333Conveyance Allowance 15600Child Education 2400Gratuity 7696Provident Fund 21120Grade pay 699349.3333

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CONCLUSION

Customer has a preference of J.K Cement due to its quality availability and strength

Quality matters a lot in buying JK Cement in Gurgaon

Dealers and Sub dealers have lot of knowledge about the product

It has goodwill in the market

To improve further the company should margin. They think in term of getting low margin and facing intensive competition as retailer face in it

Lack of advertising

The Company should launch more promotional scheme and discount coupons

The company should acquire more person for the promotion of the brand

Attention should be given to the prospective customer, although existing customers all equally to retain the with the company

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BIBLIOGRAPHY

BOOK : HUMAN RESOURCE MANAGEMENT BY ‘GARY DESSLER’ aceanalyser.com profit.ndtv.com Fundoodata.com IBEF.org businesseconomics.in india24.xyz business.mapsofindia.com search.proquest.com Moneycontrol.com yourarticlelibrary.com cornerstonemag.net economictimes.indiatimes.com

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