riverside magazine

RIVERSIDECITY LIFE & FINE LIVING

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Chef Brad Martin at Riverside’s sparkling new convention center

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FEATURES12 BACK IN BUSINESSAfter a nearly $44 million effort, the Riverside Convention Center is about to make its gala return as a grand downtown meeting place — one with “The Wow Factor.” Before it’s off icially unveiled on Feb. 26, discover what went into the facility’s extensive makeover and its potential payoff for Riverside.

20 A WORLD OF FLAVORSChef Brad Martin has a passion for exploring the world’s cuisines and he delights in preparing his favorite discoveries, whether at home, on the set of ABC’s reality cooking competition “The Taste,” or at the new Riverside Convention Center, where he leads the culinary team.

23 TOOLS OF THE TRADEGene Sherman has built many things, including an off-road vehicle. Now he wants to show others how build their dream projects at Vocademy, a hands-on workspace. Even novices who never took machine or wood shop classes in high school are welcome.

26 DINING HOTSPOTHow do you find a great restaurant? One way is to follow the crowd. Simple Simon’s Bakery & Bistro has lots of devoted fans who fill the pedestrian mall restaurant — especially during lunchtime.

february- march 2014 • VOLu me 7, I S Sue 1

B R O u G H T T O y O u B y :

Ron HassePuBLISHER & CEO

Don SproulMANAGING EDITOR

Jerry RiceEDITOR

Jim MaurerV.P. SALES & MARKETING

Lynda e. baileySALES DEVELOPMENT DIRECTOR

Shawna federoffRESEARCH DIRECTOR

cONTrIbuTING WrITerS & eDITOrS

Amy Bentley, David Cohen, George A. Paul

eDITOrIaL Gr aphIc DeS IGN

Steve Ohnersorgen

rick SforzaPHOTO EDITOR

phOTOGr apherS

LaFonzo Carter, Frank Perez, Eric Reed

Tom paradis, melissa Six Jack StorrustenSALES MANAGERS

aDVerTI S ING SaLeS e XecuTIVeS

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Gr aphIc arTI ST/aD cOOrDINaTOr

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markeTING

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LaNG custom publishingfrank pine

EXECuTIVE EDITOR

Joe robidouxV.P. OF CIRCuLATION

CONTACT uSEditorial: 909-386-3015; fax 909-885-8741

or [email protected]: 909-386-3006; or [email protected]

Riverside Magazine is produced by LANG Custom Publishing of The Sun and Inland Valley Daily Bulletin.

Single copy price: $3.95. Subscriptions $14.95 per year. Postmaster: Send address changes to 2041 E. Fourth St.,

Ontario, CA 91764. Copyright ©2014 Riverside Magazine. No part of this magazine

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photos or artwork even if accompanied by a self-addressed stamped envelope.

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DeparTmeNTSFrom the editor 6 Calendar 8 Hot List 8 Finance 25 Health 30Seen 31 Save the date 32Music 34

On the coverChef Brad Mar tin, with a plate of fennel-dusted sea bass with red and yellow pepper coulis, served with roasted red-skinned potatoes and grilled shrimp, at the Riverside Convention Center.

photo by eric reed

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What do the recent overhauls at the Fox and the Muni and the opening of the new

downtown fire station have in common? Carl Carey, for one.

as the city of Riverside’s capital improvements manager, he’s been the go-to guy for many high-profile projects.

“Our team is responsible for managing the design and construction phases of vertical construction — basically, everything that goes up,” as he puts it, and there has always been plenty to keep Carey busy during his eight-plus years with the city.

at the time he started, the extensive Riverside Renaissance public works initiative, and the nearly $1.6 billion in projects that came with it, was in full swing. We first met Carey working on one of those Renaissance jobs at the Fox Performing arts Center, where he was leading the effort to restore the historic

venue to its former glory.Since then, his work has included

modernizing the old Municipal auditorium on Mission Inn avenue and building a modern fire station a block away. Most recently, his focus has been remaking the Riverside Convention Center into a facility that can meet the convention needs of today. all of those projects — some of which are highlighted

in this issue — are changing the downtown landscape for the better.

For Carey, it seems to be part of a natural progression. as a teen, he shared with his dad a passion for building things and tinkering with cars. Later, he earned degrees in business and industrial engineering.

“I’ve always loved the construction field; it’s a great process,” Carey says. “I really like working with people, and when you start something there’s an end date when you know it has to get done.

then once it’s done, hopefully you’ve met everyone’s expectations and you’ve got some wonderful projects.”

6 | riversidethemag.com | february-march 2014

from the editor

Jerry [email protected] @JerryRice_IE

transforming downtown, one project at a time

PhOtO BY GaBRIEL LUIS aCOStaCarl Carey highlights some of the changes to the convention center during a tour in July.

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hot list

calendarLAKE ALICE TRADING CO. THROUGH FEB. 28 – Factory Tuned Band (classic rock), Feb. 21; All In (rock/alt/funk), Feb. 22; SkunkDub (acoustic/reggae), Feb. 26; The Heymakers (rock/dance), Feb. 28. 3616 University Ave., Riverside; 951-686-7343; www.lakealicetradingco.com.

‘IN THE HEIGHTS’ THROUGH MARCH 1 – Production of the 2008 Tony Award winner for best musical, score, choreography and orchestrations. Studio Theatre, ARTS 113, UC Riverside, 900 University Ave.; 951-827-3245; http://theatre.ucr.edu. Also: “Blackballin’,” April 10-19; Marylu Clayton Rosenthal New Play Festival, May 22-31; Playworks, June 4-6.

‘THE RIVERSIDE LEGACY’ THROUGH APRIL 17 – California plein air paintings, past and present, from the RAM’s permanent collection. Riverside Art Museum,

3425 Mission Inn Ave.; 951-684-7111; www.riversideartmuseum.org. Also: “Women Who Ride: Photography by Lanakila MacNaughton,” through March 16; “Rebranding the Russian Avant-garde,” through March 25.

BLASPHEMOUS RUMOURS FEB. 22 – Depeche Mode tribute band, with DJ Richard Blade. Romano’s Concert Lounge, 5225 Canyon Crest Drive, Riverside; 951-781-7662; http://theconcertlounge.com.

RAINCROSS CHORALE FEB. 22 – Evensong concert, a music service performed in the tradition of 19th century England during the Riverside Dickens Festival. First Congregational Church, 3504 Mission Inn Ave., Riverside; 5:30 p.m.; $10; http://raincrosschorale.blogspot.com. Spring concert with orchestra, June 8.

‘MEDORA’ FEB. 28-MARCH 1 – Screening of the winner of the Grand Jury Award at the Indianapolis Film Festival. Culver Center of the Arts, 3834 Main St., Riverside; 951-827-4787;

http://culvercenter.ucr.edu. Also: “Nebraska,” March 7-8.

‘THE SOUND OF MUSIC’ FEB. 28-MARCH 9 – Riverside Youth Theatre production of the classic Rodgers & Hammerstein musical. The Box, Fox Entertainment Plaza, 3635 Market St., Riverside; 951-756-4240; www.riversideyouththeatre.org, www.riversideblackbox.com. Also: “Beauty and the Beast Jr.,” July 11-20.

ARTS WALK MARCH 6 – Browse more than 20 ar t galleries, studios and museums with exhibits in various ar t mediums. Special performances, poetry, theater, hands-on ar t activities, refreshments and more. Continues the f irst Thursday of every month. Downtown Riverside; 6-9 p.m.; 951-682-6737; www.riversidedowntown.org.

‘WEST SIDE STORY’ MARCH 9 – Classic American stage musical set in New York ’s Upper West side in the mid-1950s. Fox Performing Arts Center,

RIVERSIDE DICKENS FESTIVAL FEB. 22-23 – 21st anniversary celebration of all things Dickens, with costumed characters

portraying eminent Victorians and characters from his novels, musical acts and a themed marketplace. General admission is free,

however there is a charge for some activities including Fezziwig’s Ball and Trial of Jack the Ripper. Weekend star ts with Pickwick ’s Pub Night on Feb. 21. Main and Ninth streets, downtown Riverside; 951-781-3168; www.dickensfest.com.

FESTIVAL OF ONE ACTS MARCH 1-9 – Eighth annual presentation. Matheson Hall, La Sierra University, 4500 Riverwalk Parkway, Riverside; $10; 951-785-2241; www.lasierra.edu. “Godspell,” May 10-18; Showcase, June 7.

ADAL RAMONES MARCH 8 – Stand-up comedian and Mexican TV show host. Fox Performing Arts Center, 3801 Mission Inn Ave., Riverside; 951-779-9800; www.foxriversidelive.com. Also: The Pink Floyd Experience, March 16; The Sing-Off Live Tour, March 28; Willie Nelson, April 1; Dream Theater, April 18; Cypress Hill, April 19; Wayne Brady, May 16; Trace Adkins, May 18.

RIVERSIDE COUNTY PHILHARMONIC MARCH 15 – “In the Spotlight,” with selections that include Corelli’s “Trio Sonata in E Major” and Stravinsky’s “Soldier’s Tale.” Culver Center for the Arts, 3834 Main St., Riverside; 7:30 p.m.; 951-787-0251; www.thephilharmonic.org. Also: “From the Heart,” with guest ar tist, violinist Joseph Swensen, May 3 (at the Fox Performing Arts Center).

JEWISH FILM FESTIVAL MARCH 9 – Sixth annual event featuring screenings of “The Zigzag Kid” (The Netherlands), a fast-paced, whimsical coming- of-age tale, at 1 p.m.; “Nicky’s Family” (Czech Republic), the winner of 12 U.S. f ilm festival audience awards, at 3:30 p.m.; and “Fill the Void” (Israel), an insightful f ilm about life among the ultra-Orthodox Haredim community in Tel Aviv, at 7 p.m. Sponsored by Riverside’s Temple Beth El. Screenings at Regency Theater, 1201 University Ave., Riverside; 951-684-4511; www.tberiv.org.

“Nicky’s Family”

february-march 2014 | riversidethemag.com | 9

3801 Mission Inn Ave., Riverside; 7:30 p.m.; 951-779-9800; www.foxriversidelive.com.

‘SHREK THE MUSICAL’ MARCH 21-22, 28-29 – Presented by the Riverside Children’s Theatre, a production based on the Oscar-winning f ilm. Ramona High School Theater, 7675 Magnolia Ave., Riverside; $10 in advance, $12 at the door; http://riversidechildrenstheatre.org.

‘SPIDER’S WEB’ MARCH 28-APRIL 13 – Agatha Christie murdery mystery. Riverside Community Players Theater, 4026 14th St., Riverside; 951-686-4030; www.riversidecommunityplayers.com. Also: “Around the World in 80 Days,” May 16- June 1; “She Loves Me,” July 11-27.

‘LES MISERABLES’ APRIL 4-13 – Performance Riverside presentation of the classic musical set in 19th-century France. Landis Performing Arts Center, 4800 Magnolia Ave., Riverside; 951-222-8100; www.performanceriverside.org.

RIVERSIDE AIR SHOW APRIL 5 – Aerobatics, antiques, warbirds, f lybys, plus static displays of helicopters, military

‘SENTRY’ THROUGH MARCH 22 – Solo exhibition by Joe Biel featuring large-scale, two-dimensional drawings on paper and a monumental drawing installation specif ically produced for the Culver Center. Sweeney Art Gallery, 3824 Main St., Riverside; 951-827-4787; http://ar tsblock.ucr.edu. Also: “Quintessential,” through March 22 (at the Sweeney); “CMP Projects: Claudia Joskowicz,” through April 12 (at the California Museum of Photography); “Barbara Morgan: Body Montage,” through May 17 (at the Museum of Photography); “Trouble with the Index,” through June 21 (at the Museum of Photography)

PHOTO By DOuG MCCuLLOH

PHOTO COuRTeSy JOe BIeL

m a g n o n e t r a t t o r i a i sN A T U R A L L Y I T A L I A Nrestaurant • deli-market • wine bar • bottle shop • private parties

m a g n o n e t r a t t o r i a i sN A T U R A L L Y I T A L I A Nrestaurant • deli-market • wine bar • bottle shop • private parties

1 6 3 0 s p r u c e s t r e e tr i v e r s i d e • c a 9 2 5 0 79 5 1 • 7 8 1 • 8 8 4 0m a g n o n e t r a t t o r i a . c o m

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calendarvehicles and classic cars highlight the 22nd annual event. Riverside Municipal Airport, Arlington Avenue at Van Buren Boulevard; free admission, $10 parking; 9 a.m. to 4 p.m.; 951-351-6113; www.riversideairshow.com.

SPRING PLANT SALE APRIL 5-6 – Nearly 10,000 plants and more than 600 varieties will be available for purchase. UC Riverside Botanic Gardens, 900 University Ave.; 11 a.m. to 4 p.m. April 5, 9 a.m. to 3 p.m. April 6; 951-784-6962; www.gardens.ucr.edu. Also: Spring Outing, April 19.

HISTORY LECTURE APRIL 6 – Historical overview of Olivewood Cemetery, presented by Glenn Edward Freeman. RSVP by March 30. Dining Commons, La Sierra University, 4500 Riverwalk Parkway, Riverside; 11:45 a.m.; $10; 951-353-0770; www.riversidehistoricalsociety.org. Also: Frank Miller — Building the Past with Words, June 1.

FLOWER SHOW AND GARDEN TOUR APRIL 12-13 – 67th annual Riverside Community Flower Show and Garden Tour, featuring a tour of private gardens. “The World is Your Garden” is the theme. Elks Lodge, 6166 Brockton Ave., Riverside; f lower show 1-6 p.m. Saturday and 10 a.m. to 4 p.m. Sunday, home garden tours 10 a.m. to 4 p.m. both days; 951-777-0746; www.riversidef lowershow.info.

JULIETA VENEGAS APRIL 18 – Concert featuring the singer-songwriter known for Spanish-language pop-rock performances. Riverside Auditorium & Events Center, 3485 Mission Inn Ave.; 951-779-9800; www.foxriversidelive.com.

SALUTE TO VETERANS PARADE APRIL 19 – Ninth annual event honoring veterans of all ages and eras, with marching bands, equestrian units, color guards, bagpipes, antique cars, military vehicles and f loats. Pancake breakfast is served for $5 at the Riverside City College staging area. Henry Coil is the grand marshal. Downtown Riverside; 10 a.m. to noon; free; 951-687-1175; www.asalutetoveterans.com.

RAM PRESENTS RAM APRIL 26 – The Riverside Art Museum presents the Riverside Art Market featuring more than 50 ar tists selling ar twork, an Art Adventure Scavenger Hunt, children’s ar t/crafts booths with hands-on projects, food and drinks. In front of the Main Downtown Library, 3581 Mission Inn Ave., Riverside; 10 a.m. to 4 p.m.; 909-938-1328; www.riversideartalliance.org.

DOWNTOWN FARMERS MARKET ONGOING – Fresh fruits, vegetables, f lowers and more. Downtown, Main Street between Fifth and Sixth streets, Riverside; 8 a.m. to 1 p.m. Saturdays; 951-826-2434.

‘NATURE LAB’ ONGOING – Hands-on experiences in natural history, with a collection of living vertebrate and invertebrate species. Metropolitan Museum, 3580 Mission Inn Ave., Riverside; 951-826-5273; www.riversideca.gov/museum. Also: “John Muir and the Personal Experience of Nature,” through Oct. 26; “Telling Riverside’s Story in 50 Objects,” through Jan. 4; “Force of Arms,” ongoing.

THERE’S A NEW performing arts company in town, the Riverside Repertory Theater, and its behind-the-scenes ranks features local talent with experience staging productions on Broadway, in Los Angeles and points in between. We recently asked three questions of David St. Pierre,

the company’s managing director, and Matt Neves, the artistic director. Here are their answers:

3 QuesTions: RiveRside RepeRtoRy theateR

Question: What has been the biggest hurdle getting to this point?Answer: We haven’t had any large hurdles in forming this new theater company. But it has been very challenging getting all of the components put together to make this new venture possible — from forming our board, nonprofit f ilings, website design, ticketing system, social media, rehearsal space, marketing and much more. Q: What will Riverside Rep present that theatergoers can’t f ind elsewhere? A: We will be offering an experience that can’t be found anywhere else. We are in such a unique space, The Box, which lends itself to re-invent classic shows. There are 200 seats, no fly rails, thrust seating, minimal set changes and

a live orchestra — just imagine how different this experience will be.

Q: Why go with “Fiddler on the Roof” for that first show, and what’s next?

A: We chose “Fiddler on the Roof” because it’s a story of tradition. It’s only fitting that a company that prides itself on changing traditions would present, as our debut production, a musical that is steeped in it. We have a second show booked into The Box opening on May 2. I will only say it’s a Broadway classic from the 1980s that has been remounted twice since then and has won the Tony Award all three times. We also will be announcing our 2014-15, f ive-show season on May 2.

‘Fiddler on the Roof’ What: First production presented by Riverside Repertory Theater Where: The Box, at the Fox Enter tainment Plaza, 3635 Market St., Riverside When: March 14-30 Information: 951-808-5566, 866-360-0336, www.riversiderep.org

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cover story

center ofattention

Written by Jerry Rice

A downtown landmark since the 1970s, the Riverside Convention Center was showing its age. An extensive makeover took the facility back down to its steel frame, before it was expanded, modernized and brought beautifully back to life. Now, the next act is about to begin.

After a nearly $44 million reconstruction effort, the Riverside Convention Center is ready to resume hosting meetings and events. Already, more than 80 have been booked in the revitalized venue.

Photo by Eric rEEd


uilt during the disco era and as the nation was about to celebrate its bicentennial, Riverside’s convention center was launched as a grand place to host a range of special

events and meetings in the heart of a growing and increasingly vital city.

through the decades, the facility served that mission well. there were rock concerts in the 1970s and ‘80s featuring such popular acts as the Police, Alice Cooper and Billy idol; sporting events from boxing to uC Riverside men’s and women’s basketball; and community gatherings like awards banquets, high school graduations and State of the City addresses.

Many notables stopped by too, including Edwin “Buzz” Aldrin Jr., the second man to step foot on the moon; actress Bo Derek, star of the hit movie “10;” u.S. Senators Dianne Feinstein and John McCain; and, in 2003, President George W. Bush.

While the facility had been spruced up through the years, including a $2 million facelift in 1997, it became increasingly apparent it was in need of a major overhaul. Groups that were interested in staging events found that the center wasn’t large enough or adaptable enough to meet their needs.

Another upgrade was in order, this time a more extensive one.

“Every 10, 15 years, you really have a need to refurbish, rehabilitate, renovate,” said Ron loveridge, who was Riverside mayor when the plans were made, the council votes were taken and the work started on what would become a $43.63 million makeover of the Riverside Convention Center.

“the convention business is becoming increasingly competitive,” he added. “Being a successful city is a matter of competing, and if you want to have a successful convention business you need to have an updated, 21st-century convention center.”

that’s exactly what the city of Riverside now has, according to several

people who led the reconstruction effort and others who have since toured the new facility. Many more will have the opportunity to decide for themselves firsthand during a preview event hosted by the Riverside Convention & Visitors Bureau on Feb. 26.

What guests will see that night — and during future meetings and events — is a venue that’s been completely remade. About the only component that remains from the old facility is the steel frame, and even that was enhanced to meet today’s

B‘Being a successful city is a matter of competing, and if you want to have a successful convention business you need to have an updated, 21st-century convention center.’

Take meeting and events to an extraordinary place — where the architecture of the venue is ingenious, and the artistry of the catering truly inspiring. Innovative and inviting, the Center effectively accommodates all-size meetings, and the on-site catering amazes with the visionary menu of Executive Chef Brad Martin, featured on ABC’s hit show, The Taste.

Discover interior and exterior settings, 20 breakout rooms, and the ultimate Wi-Fi amidst 65,000 sq. ft. of space — all just footsteps from more than 650 hotel rooms, neighboring museums and the famed Mission Inn Hotel & Spa.

THE NEW RIVERSIDE CONVENTION CENTER CATERS EQUALLY TO MIND AND BODYThe Riverside CVB will send you

a $25 Gift Card of your choicejust for submitting a qualified RFP

to [email protected]

Book an event sourced throughRiverside CVB and receive

a $100 Gift Card of your choice.*

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Riverside Magazine Special

*Offer ends 6/30/14. A qualified RFP consists of 200 rooms or more for a single meeting, one year history required, gift card issued upon conversion to a solid lead in a participating Riverside hotel. RFP must be sourced directly through Debbie Megna at [email protected]. Not valid on previously submitted RFPs or already booked business. Other rules may apply.


earthquake codes and expanded to increase the interior space.

The convention center now boasts a much larger main exhibit hall, a new downstairs ballroom and more than 20 breakout rooms. Eco-friendly touches include water-efficient bathroom plumbing fixtures with sensor technology, a new flight-type dishwasher in the kitchen that consumes significantly less water and detergent, plus there’s energy-efficient LED lighting throughout.

Overall, there is more than 65,000 square feet of indoor event space — which may be used for a single event or split up to accommodate multiple groups — and another nearly 9,500 square feet is available in a landscaped plaza outdoors.

“We opened up this facility and made it much more flexible than it was before to attract more and different clients,” said Carl Carey, Riverside’s capital improvements manager.

Another goal of the re-do was to include several attention-getting elements — ones with “The Wow

Factor.” Checking that box is the 66-foot tower, which includes a colorful blown- and sculpted-glass light fixture hanging from the ceiling. When illuminated at night, it shines through the tower’s three large glass arches

like a beacon.“It’s the focal point that the

convention center didn’t have in the past,” said Belinda Graham, assistant city manager. “Before, when people would ask for the location of the convention

PHOTO BY ERIC REEDThe custom chandelier hanging from the ceiling of the convention center tower is more than 13 feet tall, 8 feet across and features 24 colorful glass-pair cylinders.

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center, you would be pointing to a box that could have been a warehouse. Now, when you point to the convention center, there’s clearly a focal and an entry point.”

Fittingly, given the convention center’s multimillion-dollar annual impact on the Riverside economy, key players in the effort to remake the facility had local connections. During the design phase,

members of community organizations were asked to vote on exterior design options; Riverside’s DLR Group had a 15-member team fine-tuning the blueprints for a year before the start of construction in July 2012; and another local company, Architectural Custom, Inc., created the unique light fixture/art piece that was installed in the tower.

The lead contractor, Turner Construction, which has experience building convention centers elsewhere in Southern California, previously had completed projects at Kaiser Permanente Riverside and the Plymouth Tower Care and Living Center.

Not waiting for the return of the new and improved convention center,

• The Box at the Fox Entertainment Plaza . Local performing ar ts groups and touring professionals are taking full advantage of the f lexibility of this 3,600-square-foot venue, which accommodates 200 guests in a round, thrust or proscenium seating layout. It opened in May to the sounds of Beatles tribute band Ticket to Ride, and is now home to the city’s newest professional stage company, Riverside Repertory Theater. • Centennial Plaza . The cultural square will be the home of the Henry W. Coil and Alice Edna Coil School for the Arts, Riverside City College’s Culinary Arts Academy and the Riverside Community College District off ice building. The ar ts school will include a two-story, 450-seat concert hall. Groundbreaking is set for March 13, with completion planned for spring 2016 — in time for RCC’s 100th anniversary. Also part of the complex is the district’s Center for Social Justice & Civil Liberties, which opened nearly two years ago in a more than 85-year-old savings and loan building.

• Citrus Tower. The six-story, 133,000- square-foot off ice building adjacent to the 91 Freeway was completed in April 2012. The law f irm Best Best & Krieger is a major tenant. • Culver Center of the Arts. From 1895 through the early 1960s, the old Rouse’s department store was the place where Riverside’s fashion-conscious came to shop. In 2010, the same space was re-launched as a venue for ar t exhibitions; dance, music and theatrical performances; and screenings of foreign and independent f ilms. • Downtown Fire Station. Dedicated in October, the nearly $12 million station has engine bays for a ladder truck, brush truck and rescue squad vehicle, individual dorm rooms for f iref ighters, and even a small

museum with historic Fire Department memorabilia. It replaced a 1950s-era facility next door that was cramped and didn’t meet current earthquake safety standards.

RiveRside’s changing landscape

Citrus Tower

COuRTESy CuLvER CENTER OF THE ARTSCulver Center of the Arts

dOWNTOWN Riverside is a dynamic place. The heart of the city is being

transformed through many projects — some completed, others in the works — and the extensive makeover of the Riverside Convention Center is only the most recent to make its debut. Others include:


Riverside’s Raincross Hospitality Corp., the company that manages and books the facility, has been busy filling the calendar for 2014 and beyond. Already scheduled are more than 80 events that are expected bring in a combined 56,000 visitors.

And since many of those guests will be staying at nearby hotels, including the Marriott, the Hyatt Place and the

Mission Inn Hotel & Spa, as well as dining at local restaurants, it promises to be a major boon for downtown Riverside, according to Mayor William “Rusty” Bailey.

“It’s going to increase the pie in terms of economic development and economic growth and impact to both the city and the region,” he said, adding that the convention center, combined

with the Mission Inn and the Fox Performing Arts Center, give downtown Riverside a trio of beautifully unique landmarks.

“The convention center is another jewel in the crown of Riverside as the capital city of inland Southern California,” Bailey said. “It gives us another tool to market Riverside to visitors, tourists and convention-goers.”

• Fox Performing Arts Center. Built in 1929 at the dawn of Hollywood’s Golden Age, the movie theater hosted the f irst public screening of “Gone With the Wind” in 1939. In later decades it was unoccupied and fell into disrepair, and then was brought back to its original glory thanks to a $30 million effort that was a centerpiece of the extensive Riverside Renaissance effort. Since it was re-christened in January 2010 with two performances by singer Sheryl Crow, the venue has hosted shows featuring Pat Benatar, Natalie Cole, Bill Cosby, the Doobie Brothers, Foreigner, Howie Mandel, Steve Martin, Don McLean, Dennis Miller and others.

• Historic Courthouse. Inspired by grand structures at the 1900 Paris Exposition, the courthouse is considered to be one of the

f inest examples of classical Beaux-Arts architecture in the United States. It was built in 1903, expanded in 1933, and underwent a three-year, $25 million renovation and seismic upgrade in the mid-1990s. • 91 Freeway. With a goal of improving traff ic f low through downtown Riverside, a $232-million project is widening six miles of the freeway by adding a carpool lane in each direction from Adams Street to the 60/91/215 interchange. Also part of the effort are improved on- and off-ramps at 14th Street and Arlington Avenue. Construction star ted in spring 2012 and is scheduled to be f inished next year. • Riverside Aquatics Complex. The $10.8-million facility, which opened January 2011 at Riverside City College, has pools, diving platforms, springboards and other amenities that rank it among the top aquatics facilities on the West Coast. ABC’s celebrity diving show “Splash” was f ilmed there last year, and in the next few months, the venue is set to host the Orange Blossom Invitational, featuring 13 and under

synchronized swimmers, March 28-30; USA Diving’s Spring West Junior National Diving Championships, April 23-27; and the CIF Southern Section Swimming & Diving Championships, May 12-17. • Riverside Auditorium & Events Center. The Mission Revival-style landmark — which was completed in 1929 as a memorial to Riverside County’s World War I veterans — was brought up to date with a $10 million overhaul. It now boasts new heating and air conditioning systems, new electrical and plumbing, improved lighting and sound, and a new wooden f loor in the main theater.

RiveRside’s changing landscape

Downtown Fire Station

Fox Performing Arts Center

COURTESy CONvENTION & vISITORS BUREAURiverside Aquatics Complex

Partners in Business. Partners in the Downtown. Partners in the Community. Partners in the Future of Riverside.

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Partners in Business. Partners in the Downtown. Partners in the Community. Partners in the Future of Riverside.

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TODAY’S CONVENTION CENTER

A Gateway for Visitors, a Venue for New Opportunities . . . a Showcase for Riverside.

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‘This is really going to be a big premiere for Riverside in a lot of different ways.” in late December, Chef Brad Martin

was already brimming with excitement and anticipation. As he worked to put finishing touches on a new menu for the Riverside Convention Center, he also was focused on hiring staff, collecting small wares, pots and pans and presentation pieces to deck out

the revitalized kitchen for top-flight catering. The kitchen keys were due to come into his hands in early January, and the transfer couldn’t come soon enough. Large and complex operations are nothing new for Martin, and he’s a known commodity for Riverside, having most recently served as executive chef at a private university, and has worked at large operations including a high-end restaurant chain and at Renaissance and Marriott hotels locations.

he also might be considered something of a TV personality, as a competitor on mentor Anthony Bourdain’s team in ABC’s cooking competition show, “The Taste.” While the month-long filming for the second season of “The Taste”

Passionfrom palate to plate

Chef Brad Martin exercises his culinary talents at home, on TV and at the Riverside Convention Center

Written by Don Sproul

had wrapped, Martin contractually couldn’t disclose how well he had fared. The eight episodes began airing Jan. 2.

Whether at work, in his home kitchen or on a food set, Martin’s driving professional motivation is simple: a passion. Through the years, he’s expressed that passion in a variety of ways: in the prime-rib sandwiches with caramelized onions that he made for teenage friends, in the Tex/Mex, Italian and classic American dishes he plates at home for his wife and children, and through the explorations of food and culture as he plans meals for clients.

It’s no wonder that after working in a restaurant as a teen, he found his way to New York where he graduated from the Culinary Institute of America in Hyde Park.

His favorite cuisine? “I just like making everything. I like the styles of the Caribbean and Mediterranean,” Martin said, quickly adding Pacific Rim cuisine is frequently his “go-to” style. That’s not to say he hasn’t explored all kinds of

food from Asian to Indonesian and Ethiopian. “I really try to open my mind to all different genres of food and experience it and taste it. … It’s really fun to use a new ingredient and find out how to utilize it at its best stage.”


PHOTOS BY ERIC REEDChef Brad Martin at home with his family, Abygale, left, Hayden and his wife, Heather

‘I love to be engaged with my staff and with the clients. ... It’s just something that really drives me.’

The convention center’s kitchen, where Martin and his team will be working, shines with new appliances and a stainless steel food prep area.


Customizing menus for clients is something the chef both savors and strives for, “I love to be engaged with my staff and with the clients. ... It’s just something that really drives me.”

With the re-opening of the Riverside Convention Center, Martin’s new palette will be a taste opportunity painted large. On any single day, if all the conference rooms and spaces are booked, the kitchen could turn out as many as 6,000 to 8,000 meals: breakfast, lunch and dinner with a core staff of six to eight people and another 30 to 40 people in part-time help. It’s not the same as preparing a meal for friends at home — working large scale, requires a different orientation.

“As an executive chef, especially at an operation of this nature, you are more of

the orchestrator, the director. You are not always touching all of the food. You are gathering everybody together and using your knowledge of the industry — how to manipulate every-body’s time — into getting them to the final goal.

“Timing is everything,” the chef says, quickly adding, “Timing and taste are everything.” Teaching is important; being on the floor is important, getting the freshest ingredients — locally grown and produced when possible, it’s all part of the orchestra that is the big kitchen, Martin says. “As much as you have a love for food... you are the orchestrator. So you’re holding the wand up, OK sauté over here, OK grill over there, everybody come together.”

He’s ready. Tables for 600?

Two spacious walk-in coolers and a walk-in freezer will give the convention center chefs more options for food preparation.

october-november 2013 | riversidethemag.com | 21

thousands of titles representing nearly every genre, from poetry and mythology to fiction and children’s classics. Religious subjects seem to be especially popular, Nadia says.

That may be appropriate because something highly spiritual seemed to be happening in the days before she and Vera acquired the Downtowne Bookstore in November 2002. They had just received a payment from an insurance policy on their mother, who had died that April.

As they were going through her old books, they decided to take some of them to the Downtowne Bookstore, which at that time was owned by Paula Ferree.

Ferree was looking to sell the shop and asked the sisters if they knew anyone

who might be interested in buying it.

“It was an amazing moment because Vera and I had been dreaming about owning our own bookstore since high school,” Nadia said. “That night, neither one of us could sleep. We went back to see Paula the next day and told her we wanted to buy the store.

“Thanks to Mom’s insurance money, we had the exact amount of money for the down payment. This was definitely destined to be.”

Over the years, the Downtowne Bookstore has built a steady clientele that consists of local residents, students and tourists. While the Lee sisters once took books on consignment, they now accept them on a trade basis, offering $1 in trade for a paperback and $2 for a hardbound copy. They also acquire books

Local artwork and woven rugs add to an environment conducive to browsing used titles at the Downtowne Bookstore.


Written by Amy Bentley

EDUCATION

For most of his life, Gene sherman has loved to work with his hands. his father owned a machine

shop in thousand oaks, where as a child sherman learned to how build models and other things. After high school, he went into manufacturing and industry, working at various companies and teaching others to use tools and equipment.

“i’ve seen how movie cameras are made, satellites are made, chain saws and lawn mowers and everything in

between. i’ve stood next to the space shuttle in Palmdale,” said sherman, 43, of Jurupa Valley. “other people want these experiences, and i want to give the experiences to them.”

sherman is realizing his dream as the founder and Ceo of Vocademy, a 15,000-square-foot facility on spruce street in riverside. sherman left his last job of five years at UC riverside, where he managed the machine shop for the engineering Department, to open Vocademy in october.

At Vocademy, members have the tools and receive the training to make all sorts of things

Buildingblocks Photos by frAnk PerezVocademy owner Gene Sherman

Pieces made with a 3D printer


Vocademy is not a trade school but offers paid memberships, much like a gym.

“It’s not just a rental garage, it’s a place to learn,” Sherman said.

He calls Vocademy a “makerspace,” a hands-on shop for people who want

to make something or learn a skill and don’t have a personal workshop. Sherman spent about $200,000 in start-up costs — raising funds through industry partners, investors, an online fundraising campaign — and borrowed from his own savings.

• Most popular: 3D printing, machine shop, wood shop and welding classes

• In the works for 2014: Gene Sherman plans to add classes in “cosplay,” or costume and prop making. Vocademy will be the f irst facility of its kind to offer this curriculum, he says.

Sherman teaches a raw materials class.

Sherman teaches many of the classes himself and also uses part-time instructors. Classes include wood shop, 3D printing, sewing, welding and “Safety Training & User Basics” (mandatory for all members). Anyone 16 years and older can use the tools and machines to work on projects or take a class.

Vocademy has about 70-80 members, and Sherman hopes to grow the membership to more than 300. John Sheehan, a computer programmer who lives in Hemet, is one of those who signed up.

“I’m really a maker at heart,” said Sheehan, adding that Sherman has taught him many practical skills that have helped him become a better handyman and also how to make a metal gate for his house. “He took my skills up to a whole new level.”

Sheehan is looking forward to working with electronics and metal at Vocademy.

“It just opened up a whole new world for me. I can now weld and use milling machines,” he said. “Literally, I feel like I can make anything.”

Sherman is passionate about his mission. During the past two decades, several business owners have told him that they’re having a diff icult time finding qualif ied people who know how to use tools and machines to build things, and also how to incorporate technology, such as computer programming, into their work.

“At the same time, schools are killing off their shop classes because everyone’s funneled into college now,” he said. “We are the second-largest manufacturer in the world. How can you make a mechanical engineer who has never built anything mechanical?

“I’m doing this for a higher purpose,” he added. “If you build it, they will come.”

Vocademy1635 Spruce St., Riverside 951-266-6630, www.vocademy.com Facebook: www.facebook.com/vocademyUSA Twitter: @Vocademy

‘It just opened up a whole new world for me. I can now weld and use milling machines. Literally, I feel like I can make anything.’

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f inance

Tips for tax timeTax day will be here before you know it. So, to get

a jump on the last-minute filing rush and (hopefully) to avoid sitting in a car in line at the post office to drop

off forms or in front of a computer screen trying to e-file on april 15 at 11:45 p.m., we turned to some local tax pros for advice. Lucia & Co. (http://luciacpa.com), which was established

in 1984, prepares business and individual income tax forms for clients in Riverside and throughout the Inland Empire. donald Lucia Jr., the company’s chairman, and Lauri K. Pitcher, CEO, offered 10 tax-season tips. (Note that the Internal Revenue Service and other agencies, such as the aaRP, also can help taxpayers file their forms and answer basic tax questions.)

» Organize early to ensure no deductions are missed and to avoid penalties for late f iling or payment.

» all tax forms (1099s, etc.) must be reported (even if not taxable). Be sure to provide all forms to your tax preparer to avoid an IRS notice later.

» don’t put 100 percent trust in tax-preparation software. you still must possess the skill to know what the end result should look like.

» Optimize your itemized vs. standard deduction. Especially if f iling single,

itemizing may provide a higher deduction.

» Obtain receipts for all contributions. Be aware that undocumented “cash” in the offering plate at church or other similar donations will not be allowed.

» If itemizing, include the taxes paid on cars and boats, state tax payments made, and real estate taxes paid on vacant lots or timeshares, in addition to your primary home.

» Star t-up business expenses may not be fully deductible, but may qualify for 15-year amortization, or even better, the

special allowance for star t-up expenses.

» Note the new simplif ied home off ice deduction. The IRS offers a safe harbor of $5 a square foot for up to 300 square feet or a total of $1,500.

» If deducting mileage, keep a detailed log or calendar and have the auto serviced at the beginning of each year to document the odometer reading.

» as a result of the affordable Care act, there are many new and complicated tax pitfalls. you should consider using a CPa to f ile your tax returns for 2013.

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Simply delicious

The Hot Focaccia at Simple Simon’s PHoToS by LaFonzo CarTer

Written by David Cohen

Lunch places come and go, so it’s not surprising that it’s difficult to find a restaurant that not only has creative fare, but offers diners the opportunity to eat farm-fresh ingredients served on freshly baked artisan breads.

For those reasons and more, simple simon’s Bakery & Bistro has been a popular place for breakfast and especially lunch since 1983. The lines stretching

out the door around noon are a visual testimonial to the quality of the fare.co-owner Mark Rubin can usually be found running the cash register, and if you’re an east

coaster who enjoys an andy Rooneyesque sense of humor interspersed with the personality of a waitress at a new York Jewish deli, you’ll feel right at home. Rubin is the consummate perfectionist, and while his wife and co-owner, suzie Thiel, quells his intensity level, the reason everything tastes as good as it does is because of Rubin’s hands-on approach and laser-like attention to detail, ensuring that every item looks and tastes exactly as intended.

Simply delicious Bakery and bistro has been a pedestrian mall lunchtime institution for decades

The Hot Focaccia at Simple Simon’s PHoToS by LaFonzo CarTer

Shortbread Heart, above, and The Grump Lunch


After the lunch rush, Simple Simon’s becomes a quieter place to dine.

One of the big pluses is that all sandwiches are prepared using artisan breads, including ciabatta, walnut and currant, a focaccia round, and sourdough walnut. After a half-sandwich with soup, you will feel pleasantly sated. Each sandwich comes with a choice of very cold potato salad, fresh fruit or raw vegetables.

My first choice would be the roast lamb — one of the most delicious creations I’ve encountered in the Inland Empire. It’s a thinly sliced mound of meat with grilled eggplant, roasted peppers, feta and provolone cheeses, and onions (ask for them grilled). The contents are topped with a tomato fennel sauce and served on ciabatta bread. My only complaint during a recent visit was that the meat wasn’t spread evenly over the bread, so one half of my sandwich had a relatively sparse amount of meat.

The Grump’s Lunch, presumably Rubin’s daily meal, combines pastrami and rye with coleslaw, grilled onions and a Russian dressing containing distinct overtones of smoked paprika. The pastrami was nicely crisped, allowing much of its fattiness to melt away.

Vegetarians will f ind much from which to choose. For one, the Hot Focaccia is outstanding: eggplant and roasted red peppers sauteed with balsamic then topped with romaine, beautifully juicy tomato slices, kalamata olives, provolone, parmesan, garlic and a ricotta pesto spread containing ground walnuts. Carnivores won’t miss the lack of meat at all.

The smoky grilled cheese is served on olive oil brushed grilled sourdough and incorporates four cheeses (gruyere,

smoky mozzarella, feta and fontina) with tomato slices and sweet onions. You also can get this as a “loaded smoky” by adding avocado, bacon and arugula.

Before moving onto a brief discussion of breakfast and pastry items, don’t miss the deluxe vegetarian black bean chili — which is created using a veritable cornucopia of ingredients: tomato, avocado, onion, cheddar, croutons, sour cream and cilantro, served with moist, luscious cornbread — or the curried turkey salad plate with fresh fruit and vegetables.

For those with a huge sweet tooth who always worry about being too full for dessert, the bakery display case contains such treats as Princess Cake (an eight-layer white cake interspersed with raspberry preserves, pastry cream, whipped cream covered with marzipan and whipped cream icing), lemon and blueberry scones, strawberry chocolate mousse layer cake, and the sinfully delicious chocolate croissants — which are best when they come out of the oven around 11 a.m. Have any one of these treats with a vanilla latte up front. You can always take part of your sandwich or salad home.

Finally, a few words about ordering. If you don’t want to stand in line during lunchtime for 30-45 minutes to place

an order, I’d suggest coming in to eat at 11 a.m. or after 1:30 p.m. Simple Simon’s is open until 5 p.m. and you can always get something to go if the doors are about to close, then eat on the outside patio along the pedestrian mall. You get your own drinks after paying at the register and pick up plastic utensils and napkins at a station against the wall.

Also, if you have room, snap up a rhubarb mini pie to go. You can always have it for breakfast the next day!

Simple Simon’s Bakery & BistroWhere: 3639 Main St., Riverside Prices: Salads and salad plates, $6.75-$10.50; sandwiches, $7.95-$11.95 Hours: 7 a.m. to 5 p.m. Monday-Friday, 7:30 a.m. to 5 p.m. Saturday; closed Sunday Call: 951-369-6030

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TODAY!Written by Jerry Rice

There are lots of dining options near the riverside Convention Center. to see how long of a trek it will take to get lunch, we

launched a pedometer app, put one foot in front of the other, then discovered…

Walking south from the convention center’s tower, it takes 86 steps to reach the southern smoked barbecue dishes served up at Gram’s Mission Bar-B-Que (http://gramsmissionbbq.com). July marks the 26th anniversary of the restaurant in downtown riverside, including 16 at its current location.

It takes another 60 steps to reach The Upper Crust (http://tucdeli.com), which is known for its grinders, subs and sandwiches. Next door is Proabition Whiskey Lounge & Kitchen (www.proabition.com) with its roaring ‘20s speakeasy vibe, which has helped make it a local hotspot since opening a year ago.

Forty-four more steps will get you to Bella Trattoria (www.missioninn.com), an Italian style sidewalk cafe. It’s one of four dining options at the historic Mission Inn hotel & spa.

Continuing the same direction, another 61 steps away is Simple Simon’s (read David Cohen’s story on Page 26). take 35 more to reach The Tamale Factory (www.tamalefactory.net), where owner and chef Naomi avila uses time-tested recipes handed down from her mother.

Walk another 90 or so paces to reach The Coffee Bean & Tea Leaf. take a few steps in one direction to Elephant Thai Cuisine or the other direction to Antonious Pizza & Cafe (www.antoniouspizzariverside.com) and Pacific Stiks.

Go east on Mission Inn avenue to reach The Hideaway Café & Lounge (www.facebook.com/thehideaway3700), an appropriately named place because getting there requires going down a stairway with 24 steps. Before 5:30 p.m., another entrance is available through the Mission Galleria antiques mall. the hideaway’s fare includes sandwiches and salads.

White-tablecloth dining is available a few more steps away at Mario’s Place (http://mariosplace.com), where Chef leone Palagi’s take on Northern Italian cuisine has been praised far and wide. to return to the convention center from here will take 370 steps, more or less.

A short walk, then let’s eat


health Q& a

How to reduce high blood pressure

High blood pressure, or hypertension, is often referred to as a “silent killer” because it usually exhibits

no symptoms. it is a serious health issue that can lead to stroke, heart failure, heart disease and kidney failure.

The American heart Association estimates that one third of all Americans have hypertension, and many of those don’t even realize they have it.

To get a better view of high blood pressure and for suggestions on how to control it without using medications, we talked with dr. graham scott, the chief of Family Medicine at Kaiser permanente riverside.

Question: What is a normal blood pressure reading, and how often should it be checked?

answer: blood pressure is normal when it is less than 120 mm hg systolic and less than 80 mm hg diastolic. it should be checked at least once a year.

Q: We’ve heard that herbal teas, certain foods (such as dried apricots) and even vinegar can help lower blood

pressure. What do you recommend i put into the cart on my next trip to the grocery store?

a: There are many lifestyle changes that will reduce blood pressure including dietary changes. read the labels on your food purchases and pay close attention to the sodium content; try to keep to less than 1.5g daily. The Joint National Committee on hypertension recommends a dAsh diet (dietary Approach to stop hypertension), which is rich in fresh fruits, vegetables and low fat dairy products with reduced saturated and total fat.

Q: exercise certainly benefits every body, but what if there’s no time during the week for an exhaustive gym workout? What are the best things i can do at home that would help lower blood pressure?

a: exercising is a great way to bring down your blood pressure. At least 30 minutes of aerobic exercise on most days of the week is recommended. For those who are pressed for time, the 30 minutes can be divided up into 10-minute episodes at different times throughout the day. Walking is a great

way to exercise — it can be done almost anywhere, it’s fun and

it does not cost anything. A good way to fit a

quick walk into a busy schedule is to always take the stairs instead of the

elevator and park as far from your

destination as possible. The walk across the

parking lot will do you good.Q: Meditation and other

relaxation techniques seem like they would be good. What are your suggestions?

a: Medita-tion and relaxation techniques have not been proven to contribute to the overall long-term reduction of blood pressure, but they are certainly very effective ways of reducing the stress in our lives.

Q: stressful situations — which may lead to elevated blood pressure — sometimes can’t be avoided. What are the most effective actions that can be taken to reduce the anxiety that comes with these situations?

a: stressful situations often cannot be avoided and can cause a temporary elevation in blood pressure that will usually come back down to normal once the stressful situation has passed. understand that this elevation in blood pressure is harmless and is part of your body’s normal mechanism for coping with stress. Anticipating possible stressful situations can help to avoid the anxiety that comes at these times.

dr. graham scott graduated from the university of Cape Town in south Africa and performed his family medicine residency at Kaiser permanente riverside, where he is the chief of Family Medicine. scott is board certif ied in family medicine and is specialist in clinical hypertension through the American society of hypertension. he has been practicing as a family physician at Kaiser permanente for 15 years.


seen

(1) Melissa Manchester (2) John and Trish Field, left, Steve and Liz Cunnison, and Sarah Suverkrup Mundy (3) Kathy Wright and Dwight Tate (4) Richard and Melissa Rouhe, left, and Jim and Debbi Guthrie (5) Marcia and Frank Campbell (6) John and Cynthia Wright, left, Ida and Steve Craft (7) John and Connie Jackson (8) Theryl Buan and Anne Marie Acosta (9) Brian Pearcy, left, Tera Harden, Kevin and Maryann ManningPhotos by Brenda Flowers

Fox Riverside Theater Foundation Benefit Concert

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2 Singer Melissa Manchester came to The Box at the Fox Entertainment Plaza recently to perform a benefit concert for the Fox Riverside Theater Foundation. Proceeds from the event, which included a VIP reception with the artist, supported the foundation’s theater education programs. Information: www.riversidefoxfoundation.org

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March 1 – Soroptimist International Saturday of Service and the seventh annual Live Your Dream Conference. California Baptist University, 8432 Magnolia Ave., Riverside; http://soroptimistriverside.org.

March 29 – American Lung Association’s Respiratory Rally. Arrowhead Regional Medical Center, 400 N. Pepper Ave., Colton; 9:30 a.m. to 3 p.m.; 909-321-3290; http://action.lung.org/coltonrally.

April 5 – Fashion show and luncheon, with a silent auction and $1,000 opportunity drawing, hosted by the Assistance League of Riverside. Proceeds support the philanthropic programs of Assistance League. Riverside Convention Center, 3637 Fifth St.; doors open at 10:30 a.m., luncheon at noon; $65; 951-682-3445.

May 3 – Rape Crisis Center’s annual banquet auction gala. Dr. G. Richard Olds, founding dean of the UC Riverside School of Medicine, will be the master of ceremonies. 951-686-7273, www.rarcc.org.


seen

(1) Kathy Walck, left, Angela Weymar, Heidi Garrett, Adrianna Madril and Leisha Clendenen (2) Tim and Elizabeth McCreary (3) George and Diana Carrillo (4) Tracey Collins and Jeremy ZimmermanPhotos by Junior League members

Junior League Sapphire Ball

1The Junior League of Riverside’s annual Sapphire Ball, held recently at the Riverside Auditorium & Events Center, was a fundraiser to celebrate the organization’s projects including fitRiverside, which combats childhood obesity through physical fitness and nutrition education.

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(1) Danika Bragg, left, Gregory Townsend, Kay Toliver and Jenna Chaves (2) Lisa Reece, left, Renee Gleason and Natali Eid Esparza (3) Danielle Libring, left, and Melissa Dugan (4) Marla Dye, left, and Michelle Kirkhoff (5) Josef ina Clemente, left, Anne Mayer and Ruby Arellano (6) Larissa Davila, left, Paula Beauchamp and Marisa Lennon (7) Dr. Cheryl-Marie Hansberger, left, Debbie Martin and Maria Marzoeki (8) Mike Broadwater, left, Gary Tomasetti and Matthew TsugawaPhotos by Bryant Sentosa /PhotoBoothless

WTS Scholarship Awards & Benefit Dinner

1The Inland Empire chapter of Women’s Transportation Seminar recently held the organization’s ninth annual scholarship awards and benefit dinner at the Riverside Auditorium & Events Center. Fifteen students received $40,000 in scholarships, and another $10,000 was raised for future scholarships. Information: www.facebook.com/wtsie

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music

Written by George A. Paul

For Switchfoot, life is all about the journey. with that in mind, the San Diego-based alternative rock band embarked

on the most ambitious adventure of its nearly two-decade career.

Seeking fresh inspiration, the five musicians routed a 2012 concert trek around some of the world’s best surf breaks in Australia, South Africa and Bali. they gave the big waves a spin, visited locals and caught it on camera.

the results are documented in absorbing new film, “fading west,” and the accompanying album. During some scenes, lead singer/guitarist Jon foreman lays everything on the line emotionally.

“the fans feel they know us more now because we’ve revealed the inner workings of our lives,” said Drew Shirley, 39, guitarist and former riverside resident. “they really listen with their hearts to our songs, so it’s cool to be able to share that.”

Switchfoot was started by foreman, bassist brother tim and drummer chad Butler in 1996. the guys (who competed in national surfing contests) released three indie albums, made major inroads at christian rock radio and added keyboardist Jerome fontamillas in 2000.

Major label breakthrough “the Beautiful Letdown” arrived three years later and went double platinum. Since then, the quintet has amassed another gold record, eight top 20 alternative radio hits, a Grammy and 11 Dove Awards.

Shirley joined Switchfoot in 2005. Before that, he played in All together Separate. the Dove-nominated christian funk/rock group was comprised of fellow california Baptist University students during the late ‘90s/early ‘00s.

the Puerto rico-born guitarist studied fine arts and music at the university.

“i was sort of a drama nerd,” recalled Shirley. “had a great experience there, just learning to find my identity.”

Some of his fondest riverside memories include going to Mt. rubidoux, the old Spaghetti factory downtown, and hanging out and performing live with AtS at the

coffee Depot (which closed in 2000).“i lived in a rented early-1900s house in

the orange groves off Victoria Avenue for a little while,” he said. “i just loved driving down Victoria and smelling the oranges. So awesome.”

following graduation, Shirley worked with local high school students as a campus Life director.

on the pop-oriented album “fading west,” Switchfoot utilizes vintage and unusual instruments (an African tin gas can guitar is heard on “Love Alone is worth the fight”), which led the musicians to change their usual creative approach.

“we stepped pretty far out of our comfort zone,” Shirley said. “Jon and i decided to put guitars on last, only if they were needed. that was one of our rules and it dictated the sound would change quite a bit for a guitar-driven rock band.”

one memorable “fading west” film segment finds Switchfoot reunited with teens in Africa they had first met several years before. Everyone performs together during the new tune, “the world You want.”

“they were just so ecstatic to see us again,” said Shirley. “A lot of them had grown up quite a bit. it was a fun, beautiful moment and something that’s definitely burned into my memory.”

Switchfoot performs at 7:30 p.m. April 11 at The Wiltern in Los Angeles.Information: www.switchfoot.com

Surfin’ safari, rooted in Riverside

switchfootPhoto BY chriS BUrkArD

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