Riding the Wave – Navigating the Legal Challenges of the New Digital Revolution.

Professor Marc H. GreenbergNovember 13, 2009

I. IP in the Workplace: Copyright

• Acquiring pre-existing works (literary works, sound recordings, musical compositions, film and television clips, fine arts and graphics)

• Acquiring rights in newly-created works – U.S. law re: “works for hire” CCNV v. Reid and the problem of termination rights under 117 Section 203.

I. IP in the Workplace: Copyright

• Mixed media works licensing – getting all of the rights involved in a work – establishing a priority list in multiple works licensing situations

• Defining the scope of use in a license agreement

IP in the Workplace: Website Design and Maintenance; Trademarks and Domain Names

• The structure of a website design deal – an approach to design and maintenance deals using the construction contract model

• Trademarks and Domain Names: the Anti-Cyber-squatting Act; the trend towards more TLDs

Doing Business in a Web 3.0 World

– Cloud computing – defined, pros and cons

– Virtual Worlds and Avatars – legal and business issues in Second Life• The conflict between real

money transactions and the TOS and EULA of Second Life (Bragg v. Linden)

• Business issues with Avatars in Second Life

Doing Business in a Web 3.0 World

– Blogs and Social Networking Sites (Facebook, YouTube); Social Rating sites (Yelp)• Defamation and

Harassment Issues in Blogging

• Privacy Issues in Social Networking

• Responding to Negative Ratings on Yelp

Thanks for listening!

• All slides and presentation contents copyright © Marc H. Greenberg, 2009, All Rights Reserved.

• Contact me at mgreenberg@ggu.edu or on Facebook or Linkedin.