rfq vol 2 piecc project information memorandum

DEVELOPMENT OF

PUNE

INTERNATIONAL EXHIBITION &

CONVENTION CENTRE (PIECC)

VOLUME II

ON PUBLIC PRIVATE PARTNERSHIP (PPP)

PROJECT INFORMATION MEMORANDUM

Pimpri-Chinchwad New Town Development Authority

(PCNTDA)

FEBRUARY 2014

Pune International Exhibition and Convention Center (PIECC), Pune, Maharashtra State, India

1 | P a g e

TABLE OF CONTENTS

DISCLAIMER

GLOSSARY

CONTENTS

1 Project Information Memorandum (PIM)...................................................................... 5

2 Context - PIECC Project .............................................................................................. 6

3 About Pune.................................................................................................................. 8

3.1 Strong Economic Base – Automobile, IT & ITES, Agro-Based ...................................... 9

3.2 World-Class Infrastructure ......................................................................................10

3.3 Excellent Potential for Exhibition & Convention Facility .............................................10

4 Pune International Exhibition & Convention Centre (PIECC)........................................11

4.1 Site Connectivity ...................................................................................................11

4.2 Surrounding Development .......................................................................................11

4.3 Master Plan for PIECC ...........................................................................................12

4.4 Key Aspects ..........................................................................................................13

4.4.1 Exhibition Halls ..............................................................................................13

4.4.2 Convention Hall..............................................................................................14

4.4.3 Traffic & Transportation ..................................................................................15

4.4.4 Hotel.............................................................................................................17

4.4.5 Other Facilities ...............................................................................................17

5 Detailed Area Specification ..........................................................................................18

6 Project Development Authority – PCNTDA ..................................................................19


2 | P a g e

DISCLAIMER

This Information Memorandum and all its Annexures (together the “Memorandum or IM”) is

provided solely for informational purposes in order to assist the recipient and its advisors in assessing

whether they wish to consider participating in the competitive tender for a Public -Private Partnership

project (“PPP”) for operation and maintenance of the first phase of the Pune International Exhibition & Convention Centre (PIECC) (the “Project”) for Pimpri Chinchwad New Town Development

Authority (“PCNTDA”). The Memorandum is being issued by PCNTDA solely for use by

prospective operators and their advisors in considering the Project.

The Memorandum does not constitute a solicitation to invest, or otherwise participate, in the Project.

This Memorandum is not intended to form the basis for any investment decision or any decision to bid

for the Project and should not be considered as a recommendation by PCNTDA or any of their

consultants in relation to the Project.

The data contained in the Memorandum, including any estimates, projections or statements about the

Project have not been audited or verified by PCNTDA or their consultants or any other person. Such

estimates, projections or statements reflect various assumptions by PCNTDA and their consultants concerning possible results and are subject to significant business, economic and competitive

uncertainties and contingencies beyond their control. There can be no assurance that the statements or

projections are accurate or will prove to be correct. Nothing contained in this Memorandum is, or

should be relied upon as, a promise or forecast of future performance. PCNTDA and their consultants

undertake no obligation to update or revise these statements, estimates or projections to reflect any

information obtained or any events or circumstances occurring after the date of this Memorandum or to reflect any unanticipated events.

The Memorandum does not contain or purport to contain all the information that a prospective investor may desire. In all cases, interested parties should conduct and rely on their own investigation

and analysis of the Project and of the data set forth in this Memorandum. Neither PCNTDA nor any of

their consultants, other representatives or agents make any representation (expressed or implied) or

warranties as to the accuracy, reasonableness or completeness of this Memorandum or any

information, whether oral, written, electronic or in any other form, that is made available to a

prospective operators; and none of them shall have any liability to any prospective operators for this Memorandum or for any other written or oral communication transmitted, or for errors in or

omissions from this Memorandum or based on or relating to the use of the Memorandum and other

information provided to it as part of the bidding process for the Project or otherwise. PCNTDA and

none of their consultants will be liable to reimburse or compensate the recipient for any costs or

expenses incurred by the recipient in evaluating or acting upon this Memorandum or otherwise in connection with competitive tender for the Project as contemplated herein.

The descriptions of agreements and other documents contained in this Memorandum are in summary

only, and such summaries are qualified in their entirety by reference to the complete text of such agreements or documents.

Nothing contained in this Memorandum or otherwise made available to interested parties, their representatives or advisors shall be construed as giving legal, financial, technical or other advice of

any kind. It is recommended that prospective investors consult their own financial, accounting, legal,

technical and other advisors.

The Memorandum contains certain interpretations, explanations and/or summaries of the relevant

laws, decrees, ordinances, regulations, licences and other governmental authorizations which were

prepared solely to acquaint the recipient with the matters described in a general manner only and are

not intended to constitute legal opinions, memoranda or interpretations or to disclose or discuss any

aspects of such laws, decrees, ordinances, regulations, licences or other governmental authorizations that may be important to a recipient, and interested parties , and their advisors (including legal


3 | P a g e

counsels) must rely solely on their own due diligence review and findings in connection with the

same.

PCNTDA may amend, supplement, or replace any information contained in this Memorandum at any

time, without giving prior notice or providing any reason.

Each prospective operator receiving this Memorandum agrees that by accepting receipt of this Memorandum, it agrees to keep confidential all information contained herein or otherwise made

available in connection with the Project or in connection with any further investigation or discussions

with or disclosures made by PCNTDA or any of their consultants arising out of the Memorandum,

whether in written, oral, electronic or any other form. Except as otherwise agreed, this Memorandum

must not be copied, reproduced, distributed or passed to others at any time for any purpose other than for evaluating the Project.


4 | P a g e

GLOSSARY

PCNTDA Pimpri-Chinchwad New Town Development Authority

PIECC Pune International Exhibition & Convention Center

PIM Project Information Memorandum

PMR Pune Metropolitan Region

PPP Public-Private Partnership

RFQ Request for Qualification


5 | P a g e

1 Project Information Memorandum (PIM)

This Project Information Memorandum (PIM) is an appendix to the RFQ document for “Selection of

Operator for Pune Exhibition and Convention Centre (PIECC).” The PIM is prepared with a view to

provide prospective operators with details about the project. The PIM includes the following

information in brief about the region, city, infrastructure and economy and PIECC project details.

For any additional details, the prospective bidders may contact the office of PCNTDA.

Please note that the information contained in this document is subject to change by the PCNTDA and

this document will be superseded at the time of the Request for Proposal (RFP) stage of the bidding

process.


6 | P a g e

2 Context - PIECC Project

Pimpri Chinchwad New Town Development Authority (PCNTDA) is a planning and development

authority created by the Government of Maharashtra for planned development of the region under its

jurisdiction.

The project authority, i.e., Pimpri Chinchwad New Town Development Authority (PCNTDA) is

developing the Pune Exhibition and Convention Centre (PIECC) following global standards, on a

land admeasuring 100 hectares. The facility is planned to host events such as exhibitions and trade

fairs. The facility is being developed as the largest exhibition and convention centre in India and will

be comparable with global standards. The PIECC project would include:

Three closed exhibition halls of 35,000 sq. m each aggregating to 1,05,000 sq. m of exhibition

space

5,000-seat capacity convention centre

Open exhibition space

300-500 key star-category hotels

A business centre with museum

An entertainment and retail centre

Other ancillary facilities

Arial View of Proposed PIECC

The project is envisaged to be developed in two phases. PCNTDA is currently involved in developing

the first phase of the PIECC project, which comprises:

Master planning of the entire site

Creation of two indoor exhibition halls aggregating to 70,000 sq.m of exhibition space

Setting up of a 5,000-seat capacity convention centre

Development of ancillary facilities

Infrastructure and site development for the entire site


7 | P a g e

The master plan for the project is currently under various stages of approval in accordance with the

rules and regulations of the development code of the region. The design for the facility under Phase I

is in progress; very soon, PCNTDA will be inviting bids for the construction of the first phase of the

project. The entire capital cost of the first phase of development will be funded by PCNTDA through

its internal resources and grant funding from the Government of Maharashtra and the Government of India through various schemes.

PCNTDA intends to engage an operator to operate and maintain the PIECC project on a Public-

Private Partnership (PPP) mode. The constructed PIECC facility will be provided to the operator on the basis of assured fixed and variable payments to PCNTDA. The operator will be given the rights to

operate and maintain the facility and charge users/exhibitors market-linked rates for use of the same

for exhibitions and conventions.

PCNTDA has adopted a two-stage bidding process that will comprise a Request of Qualification stage

followed by a Request for Proposal (RFP) stage. Bidders will be qualified in the RFQ stage and only

those bidders qualifying in the RFQ stage will be allowed to participate in the RFP stage of bidding.

PCNTDA intends to engage with the qualified bidders under the RFQ stage and deliberate on the

modalities of the project structure and contractual obligations, to ensure that the project is operated

and maintained in a manner that will result in the facility getting developed as a prominent exhibition

and convention destination in the world.

The details of the project, its development, and the modalities mentioned herein are indicative and

PCNTDA reserves the right to supplement, modify and/or annul the entire bidding process without

assigning any reasons and with no liability to any bidder, qualified or otherwise.


8 | P a g e

3 About Pune

The Pune urban agglomeration is one of the fastest-growing urban agglomerations of India with a

population of about 5 million. It is an established economic base comprising automobile and other

ancillary industries, the fast-moving consumer goods industry, Information Technology industries, the

service sector; it has a large hinterland of agriculture base and is a hub of educational institutes. It is also the cultural capital and second-largest city of Maharashtra State, after Mumbai.

Pune has excellent air, road and rail connectivity to all major urban centres in India and the world. It is located approximately 180 kms from the financial capital of India, i.e., Mumbai, (which also has

one of the largest port facilit ies in the country) and is directly connected by an eight-lane expressway.

Air Pune International Airport Connectivity to all the major

cities in India Direct international flights to

Dubai and Frankfurt

Currently, the Government of

Maharashtra is developing a new

international airport at Pune,

which is at a distance of about 25 km from the site.

Mumbai International Airport – 180 km from

Pune

Provides air connectivity to all

the countries across the world

In addition, an international

airport at New Mumbai is also under development which is

about 100 km from the site.

Port JNPT Port, Mumbai Located at 200 km from Pune

City

Road 8-Lane Expressway connectivity to Mumbai

equipped for high cargo movement

Excellent hinterland connectivity

and to other important cities in


9 | P a g e

the country

Railway Connected with all the major cities of India Excellent hinterland connectivity

and to other important cities in

the country

3.1 Strong Economic Base – Automobile, IT & ITES, Agro-Based There are about 6,000 industrial units in the

machine and tools segment, in the large, medium and small sectors. dotting Pune’s landscape. The

major industrial activity is in the automobile

segment and is known for manufacturing the

leading brands in the high motor vehicle

(HMV), car, three-wheeler, and two-wheeler segments. While these are industries based in the

Pune urban agglomeration, there are also large-

scale industrial clusters within a radius of 200

km at Aurangabad, Nashik, and Mumbai. Due to

a vast agriculture hinterland, there is also a good presence of agro-based industries in this region.

During the past eight years, multilational companies in the IT & ITES segments have made Pune their

home, due to the availability of a resource pool, favourable policy and excellent infrastructure and


10 | P a g e

connectivity. The Pune urban aggolemeration

houses three major IT parks and is known to be

the largest exporter of IT & ITES servicces in

the country.

Consequently, a vast spectrum of income groups

now co-exist in the area, following the

development of clusters of middle, upper-

middle, and high-income group profiles alongside low-income group pockets.

3.2 World-Class Infrastructure Amongst other reasons such as favourable

policies, the growth of these sectors has been

triggered by the improving state of infrastructure

and connectivity to the area. In the past seven

years, there has been infrastructure investment to the tune of US $ 1 billion and another US $

4.5 billion of investment is envisaged in the next

three years. This investment is directed at

scaling up the metro transport facilities, water,

sewerage, cleanliness, etc.

3.3 Excellent Potential for Exhibition & Convention Facility In the light of substantial infrastructure development activity and the growth of industrial and commercial activities, networking amongst industries and commercial establishments and showcasing

of their skills and products is expected to gain more importance going forward. Higher levels of

interaction are expected to be witnessed as businesses in the region integrate gradually with national

and global businesses. The region has the potential to attract exhibitions and conventions in the areas

of auto and auto-ancillaries, construction, IT/ITeS, education, agro-products, and defense. Setting up

of an international exhibition and convention facility in the region would be instrumental in improving regional trade, promoting local produce, increasing employment opportunities, building

long-term relationships with trade partners’ worldwide, and enhancing the tourism potential of the

region.


11 | P a g e

4 Pune International Exhibition & Convention Centre (PIECC)

This section of the PIM provides details of the PIECC project with respect to the location of the site

and surroundings, the master plan of PIECC, and the key features.

4.1 Site Connectivity The project site is strategically located adjacent to the Nashik-Pune National Highway (NH) 50 which further connects to the Mumbai-Pune Highway NH-4, and is thereby linked with prominent industrial

areas and growth centres of the region. The Pune international airport is at a distance of 18 km from

the site.

4.2 Surrounding Development The site has access through four-lane roads from all the sides. It is surrounded by residential and

industrial developments. Most of the neighbouring residential development lies to the north of the site

and some new residential developments are coming up in the immediate vicinity. Significant

residential and industrial development is witnessed to the south of the site as well, representing both

big consumers and producer markets. To the west of the site are a large number of factories and

offices representing a mix of the industrial and gradually developing commercial profile of the area. The following figure depicts the site’s proximity to consumer and producer markets.


12 | P a g e

Figure 1: Site Surrounding

4.3 Master Plan for PIECC The development of PIECC is on a land admeasuring about 100 hectares. PCNTDA has prepared a

master plan for the entire site.

Figure 2: Master Plan Layout

The master plan for the PIECC consists of the following:

Three indoor exhibition halls of 35,000 sq. m each, aggregating to 105,000 sq. m.

Convention centre of 5,000 seats capacity with allied services

Open exhibition space

Business centre with museum

Star-category hotels


13 | P a g e

Commercial development

Entertainment and retail centre

Service apartments/staff quarters

Figure 3: Bird’s Eye View of Complex

4.4 Key Aspects The design for the PIECC is wholly based on the placement of very large flexible floor spaces within the site parameters, contours, aspects, and with regard to local historical and cultural influences.

4.4.1 Exhibition Halls

• Provision of 105,000 square metres of indoor exhibition space arranged in a curve of three large buildings. The position of halls form an enclosure to the lower north-east corner of the

site and backdrop to the centralised convention centre.

• Each exhibition hall has a main concourse along the front and facing the convention centre. These multi-level concourses have glazed north/north-east-facing frontages which get

maximum light without undue solar gain and form linkages from car parks to exhibition halls

whilst giving overall orientation to the site layout.

• The large spaces contain meeting points, break-out spaces, cafes, and toilet facilities. Each

exhibition hall can be subdivided from 35,000 sq. m down to smaller 5,000 sq. m halls

allowing maximum flexibility for different kinds of exhibition requirements.

• The front concourse allows easy access to all spaces and connects with external terraces used

for external exhibition and social events. Restaurants, cafes, and multiple eat-and-meet points

are provided for with the main areas being between the exhibition halls. These are also arrival

points for those travelling by public transport or taxis as the bus, coach and taxi drop-off areas

are stationed behind these secure access points.

• Truck access for the installation of the exhibitions is kept to the rear of the halls and within

separately accessed service yards. These yards are self-contained and include facilities for

truck-drivers, stage and exhibition mounting teams, and all workers connected with the running of the exhibition and convention centre.


14 | P a g e

Figure 4: Detailed Floor Plan of Exhibition Center

Figure 5: Detailed Section through Exhibition Center

4.4.2 Convention Hall

The convention centre sits at the centre of the site conceptually as a jewel would sit within a prepared

setting. Its form is derived from the geometry of the plan which has space for 5,000 seats in a multi-adaptable convention hall.

The convention centre has its own concourse and atrium facing the exhibition halls and is accessible

from three sides; this allows for separate use of the atrium when it is not connected to the exhibition events. This space allows access to the upper tier seating areas and separate meeting and dining

rooms, all of which can be used in conjunction with a conference/convention or independently hired

for meetings and talks.


15 | P a g e

Figure 6: Detailed Floor Plan of Convention Center

The main auditorium is a multi-use facility and can be divided into three auditoriums by movable

walls. A large 2,000 central space and two smaller 1,500 seat spaces. The gala seating system allows

the venue to be used for multiple purposes including lectures, performances, concerts, banquets, and

conventions. Tiered or flat floor spaces can quickly be created using this state-of-the-art system.

Separate stage access and back-of-house facilities are serviced from below and from a dedicated service area, allowing trucks and service separated and discretely placed out of site below the rear.

4.4.3 Traffic & Transportation • The site planning allows for the complete separation of vehicle and pedestrian movement by

keeping pedestrian movement to the upper levels with car access below and behind the halls.


16 | P a g e

Figure 7: Visitors Parking below Exhibition & Convention Facility

• By placing the large exhibition buildings across the contours it becomes possible to create

under croft parking areas where the flat floors span the levels.

• This is a great benefit of allowing vehicle access very close to the main buildings and

ensuring that visitors and delegates have the best arrival experience without having to walk too far and being able to walk in a covered and shaded environment.

Figure 8: Typical road Section

• The convention hall can be accessed separately via a grand entrance and drop-off from the

main highway. VIP access and arrival is incorporated along this frontage and connects to VIP

lounges and rest areas adjacent to exhibition hall number one. An administration and business

centre is adjacent to this point, at the main access to the site.

• The master plan has also made provision for rail metro connectivity and public transport buses.

• The plan also allows for the creation of a security zone so that when large events are taking place, the whole area can be sealed off.


17 | P a g e

4.4.4 Hotel

A 300 to 500-bed iconic five-star hotel is to be designed in this first phase. The overall site master-

plan includes a school, a dispensary, hotels for all-star categories, a large commercial district, and

housing.

Figure 9: Arial View of Convention Centre & 5-Star Hotel

4.4.5 Other Facilities

Apart from the Exhibition and Convention District, at an urban level, the master plan provides for a number of activities, facilities, and utilities to serve the residents/users of the district and those in the

surrounding neighborhoods. As per local rules, reservations have been maintained to provide the

following basic amenities:

A primary school

Dispensary/ health centre with provision to handle emergencies

A sub-district centre

Bus terminus

Provision to connect to rail-based mass transit system

In addition to the mandatory reservations, additional amenities have been proposed to serve the end-

users, with ample parking spaces and easy pedestrian access, encouraging a safe neighborhood:

Art gallery

Museum

Business centres

Administration offices

Banking and financial offices

Commercial/ independent service providers

Convenience shops

Retail

Staff quarters

Serviced apartments

Hotels ranging from 3 to 5 stars

Recreational and entertainment facilities with food court, cinemas, go-kart, etc.

Restaurants

Sports club

Helipad services

Fire station

Industrial innovation centres, design centres, etc.

Open plazas and parks

Landscaped water bodies


18 | P a g e

5 Detailed Area Specification Table 1: Land-use Area Table

AREA SPECIFICATION

PARTICULAR AREA

(Hectare) SPECIFICATION

TOTAL SITE AREA 99.3

TOTAL BUILT UP (Phase I) 41.5 Convention Center, Exhibition Hall, allied infrastructure

PROPOSED FUNCTION

3 EXHIBITION HALLS 10.5

CONVENTION CENTER 2.2

5 STAR HOTEL 0.32

COMMERCIAL &

RECREATIONAL AREA 38.53

Administration, Banking, Retail, Sports,

Garden, Plaza, Apartments etc.

PARKING

CAR 8.49 6792 number of cars parking capacity

CARGO 3.24 592 number of cargo parking capacity

INFRASTRUCTURE SERVICES

ROADS 14.70

PUBLIC UTILITY 1.27 STP, WTP, UGWT, Switch Yard, Sub Station,

HVAC etc.

RESERVED PLOT AREA

RESERVED PLOT AREA 2.12 Primary School, Dispensary, Sub District

Center, Bus Terminus etc.

NO DEVELOPMENT ZONE

NO DEVELOPMENT AREA 2.73 Petrol Line, Water Stream


19 | P a g e

6 Project Development Authority – PCNTDA

Pimpri Chinchwad New Township Development Authority (PCNTDA) is a Government organization

and is responsible for the development of peri-urban areas towards the north of the Pune Metropolitan

Region (PMR). It was established in 1972 with a mandate to create the Pimpri Chinchwad New

Town. The total area under the jurisdiction of PCNTDA is about 1,750 hectares of which it has

already developed about 1,325 hectares of land in a planned manner. PCNTDA has successfully

completed various large-scale projects for public services such as urban afforestation, roads, flyovers,

parking, public gardens, housing, facility center small-scale commercial, and public utilities. The

average annual expenditure has been to the tune of US $ 40 – 50 million, meant for development of

infrastructure and amenities. The key sources of revenues for the authority are from land development

& monetization, levy of taxes and development charges and user charges & fees and grant support

from the State Government.

PCNTDA has always been keen on developing projects borne out of great concern for the

environment and society. The office building of PCNTDA itself has a five-star energy rating and is

developed on the concept of ‘passive solar energy.’ Along with the development of climate-

responsive architecture, PCNTDA is involved in the development of efficient traffic and

transportation which includes a Bus Rapid Transport System (BRTS), four-lane grade-separated

flyovers and a junction which have resulted in effective reduction in traffic congestion in the city area.

It has launched a large-scale housing project with state-of-the-art social and recreational facilities.

PCNTDA is also developing projects in the area of facility centers, hawkers’ zones, shopping

markets, plazas and food zones, parking, public gardens, and other public utilities.

PCNTDA has been actively pursuing its goals of supporting urbanization of the peri-urban areas and

is now aspiring to provide next-generation urban amenities to its citizens. It is in the process of

developing many large-scale projects that would eventually redefine the PMR as one of the most-

sought after urban destinations of the country.

Given the potential demand for exhibition and convention in the region to facilitate trade & commerce

activities PCNTDA envisages the development of the Pune Exhibition & Convention Centre on an

international scale. To make the project a success, PCNTDA has constituted a technical advisory

committee which comprises experts from other government institutions and key decision and policy-

makers. PCNTDA has also appointed consultants for master planning, design engineering, transaction

advisory, financial planning, and project management services. For the PIECC project, it has

constituted a separate internal team which comprises engineers from various disciplines, planners, and

finance officials.


20 | P a g e

Contact Details

Address: Pimpri Chinchwad New Town Development Authority, Akurdi, Pune – 411044, Maharashtra State,

India. Phone: +91 20-27652934/35, Fax: +91 20-27653670

Email: [email protected] Website: www.pcntda.org.in

--------------------------------------------------------------------------------------------------------------------------

Transaction Expert and Strategic Advisor for PIECC Project – CRISIL Risk & Infrastructure

Solutions Limited, A subsidiary of CRISIL Limited

Master Plan & PMC Consultants for PIECC Project – SGS India Private Limited in consortium

with Lewis & Hickey (UK) & Eva Jiricna Architects

mailto:[email protected]

rfq vol 2 piecc project information memorandum

Documents

convention center piecc

context piecc project

exhibition convention

convention hall

exhibition halls

memorandum d

surrounding development

g e disclaimer