DEVELOPMENT OF
PUNE
INTERNATIONAL EXHIBITION &
CONVENTION CENTRE (PIECC)
VOLUME II
ON PUBLIC PRIVATE PARTNERSHIP (PPP)
PROJECT INFORMATION MEMORANDUM
Pimpri-Chinchwad New Town Development Authority
(PCNTDA)
FEBRUARY 2014
Pune International Exhibition and Convention Center (PIECC), Pune, Maharashtra State, India
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TABLE OF CONTENTS
DISCLAIMER
GLOSSARY
CONTENTS
1 Project Information Memorandum (PIM)...................................................................... 5
2 Context - PIECC Project .............................................................................................. 6
3 About Pune.................................................................................................................. 8
3.1 Strong Economic Base – Automobile, IT & ITES, Agro-Based ...................................... 9
3.2 World-Class Infrastructure ......................................................................................10
3.3 Excellent Potential for Exhibition & Convention Facility .............................................10
4 Pune International Exhibition & Convention Centre (PIECC)........................................11
4.1 Site Connectivity ...................................................................................................11
4.2 Surrounding Development .......................................................................................11
4.3 Master Plan for PIECC ...........................................................................................12
4.4 Key Aspects ..........................................................................................................13
4.4.1 Exhibition Halls ..............................................................................................13
4.4.2 Convention Hall..............................................................................................14
4.4.3 Traffic & Transportation ..................................................................................15
4.4.4 Hotel.............................................................................................................17
4.4.5 Other Facilities ...............................................................................................17
5 Detailed Area Specification ..........................................................................................18
6 Project Development Authority – PCNTDA ..................................................................19
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DISCLAIMER
This Information Memorandum and all its Annexures (together the “Memorandum or IM”) is
provided solely for informational purposes in order to assist the recipient and its advisors in assessing
whether they wish to consider participating in the competitive tender for a Public -Private Partnership
project (“PPP”) for operation and maintenance of the first phase of the Pune International Exhibition & Convention Centre (PIECC) (the “Project”) for Pimpri Chinchwad New Town Development
Authority (“PCNTDA”). The Memorandum is being issued by PCNTDA solely for use by
prospective operators and their advisors in considering the Project.
The Memorandum does not constitute a solicitation to invest, or otherwise participate, in the Project.
This Memorandum is not intended to form the basis for any investment decision or any decision to bid
for the Project and should not be considered as a recommendation by PCNTDA or any of their
consultants in relation to the Project.
The data contained in the Memorandum, including any estimates, projections or statements about the
Project have not been audited or verified by PCNTDA or their consultants or any other person. Such
estimates, projections or statements reflect various assumptions by PCNTDA and their consultants concerning possible results and are subject to significant business, economic and competitive
uncertainties and contingencies beyond their control. There can be no assurance that the statements or
projections are accurate or will prove to be correct. Nothing contained in this Memorandum is, or
should be relied upon as, a promise or forecast of future performance. PCNTDA and their consultants
undertake no obligation to update or revise these statements, estimates or projections to reflect any
information obtained or any events or circumstances occurring after the date of this Memorandum or to reflect any unanticipated events.
The Memorandum does not contain or purport to contain all the information that a prospective investor may desire. In all cases, interested parties should conduct and rely on their own investigation
and analysis of the Project and of the data set forth in this Memorandum. Neither PCNTDA nor any of
their consultants, other representatives or agents make any representation (expressed or implied) or
warranties as to the accuracy, reasonableness or completeness of this Memorandum or any
information, whether oral, written, electronic or in any other form, that is made available to a
prospective operators; and none of them shall have any liability to any prospective operators for this Memorandum or for any other written or oral communication transmitted, or for errors in or
omissions from this Memorandum or based on or relating to the use of the Memorandum and other
information provided to it as part of the bidding process for the Project or otherwise. PCNTDA and
none of their consultants will be liable to reimburse or compensate the recipient for any costs or
expenses incurred by the recipient in evaluating or acting upon this Memorandum or otherwise in connection with competitive tender for the Project as contemplated herein.
The descriptions of agreements and other documents contained in this Memorandum are in summary
only, and such summaries are qualified in their entirety by reference to the complete text of such agreements or documents.
Nothing contained in this Memorandum or otherwise made available to interested parties, their representatives or advisors shall be construed as giving legal, financial, technical or other advice of
any kind. It is recommended that prospective investors consult their own financial, accounting, legal,
technical and other advisors.
The Memorandum contains certain interpretations, explanations and/or summaries of the relevant
laws, decrees, ordinances, regulations, licences and other governmental authorizations which were
prepared solely to acquaint the recipient with the matters described in a general manner only and are
not intended to constitute legal opinions, memoranda or interpretations or to disclose or discuss any
aspects of such laws, decrees, ordinances, regulations, licences or other governmental authorizations that may be important to a recipient, and interested parties , and their advisors (including legal
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counsels) must rely solely on their own due diligence review and findings in connection with the
same.
PCNTDA may amend, supplement, or replace any information contained in this Memorandum at any
time, without giving prior notice or providing any reason.
Each prospective operator receiving this Memorandum agrees that by accepting receipt of this Memorandum, it agrees to keep confidential all information contained herein or otherwise made
available in connection with the Project or in connection with any further investigation or discussions
with or disclosures made by PCNTDA or any of their consultants arising out of the Memorandum,
whether in written, oral, electronic or any other form. Except as otherwise agreed, this Memorandum
must not be copied, reproduced, distributed or passed to others at any time for any purpose other than for evaluating the Project.
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GLOSSARY
PCNTDA Pimpri-Chinchwad New Town Development Authority
PIECC Pune International Exhibition & Convention Center
PIM Project Information Memorandum
PMR Pune Metropolitan Region
PPP Public-Private Partnership
RFQ Request for Qualification
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1 Project Information Memorandum (PIM)
This Project Information Memorandum (PIM) is an appendix to the RFQ document for “Selection of
Operator for Pune Exhibition and Convention Centre (PIECC).” The PIM is prepared with a view to
provide prospective operators with details about the project. The PIM includes the following
information in brief about the region, city, infrastructure and economy and PIECC project details.
For any additional details, the prospective bidders may contact the office of PCNTDA.
Please note that the information contained in this document is subject to change by the PCNTDA and
this document will be superseded at the time of the Request for Proposal (RFP) stage of the bidding
process.
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2 Context - PIECC Project
Pimpri Chinchwad New Town Development Authority (PCNTDA) is a planning and development
authority created by the Government of Maharashtra for planned development of the region under its
jurisdiction.
The project authority, i.e., Pimpri Chinchwad New Town Development Authority (PCNTDA) is
developing the Pune Exhibition and Convention Centre (PIECC) following global standards, on a
land admeasuring 100 hectares. The facility is planned to host events such as exhibitions and trade
fairs. The facility is being developed as the largest exhibition and convention centre in India and will
be comparable with global standards. The PIECC project would include:
Three closed exhibition halls of 35,000 sq. m each aggregating to 1,05,000 sq. m of exhibition
space
5,000-seat capacity convention centre
Open exhibition space
300-500 key star-category hotels
A business centre with museum
An entertainment and retail centre
Other ancillary facilities
Arial View of Proposed PIECC
The project is envisaged to be developed in two phases. PCNTDA is currently involved in developing
the first phase of the PIECC project, which comprises:
Master planning of the entire site
Creation of two indoor exhibition halls aggregating to 70,000 sq.m of exhibition space
Setting up of a 5,000-seat capacity convention centre
Development of ancillary facilities
Infrastructure and site development for the entire site
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The master plan for the project is currently under various stages of approval in accordance with the
rules and regulations of the development code of the region. The design for the facility under Phase I
is in progress; very soon, PCNTDA will be inviting bids for the construction of the first phase of the
project. The entire capital cost of the first phase of development will be funded by PCNTDA through
its internal resources and grant funding from the Government of Maharashtra and the Government of India through various schemes.
PCNTDA intends to engage an operator to operate and maintain the PIECC project on a Public-
Private Partnership (PPP) mode. The constructed PIECC facility will be provided to the operator on the basis of assured fixed and variable payments to PCNTDA. The operator will be given the rights to
operate and maintain the facility and charge users/exhibitors market-linked rates for use of the same
for exhibitions and conventions.
PCNTDA has adopted a two-stage bidding process that will comprise a Request of Qualification stage
followed by a Request for Proposal (RFP) stage. Bidders will be qualified in the RFQ stage and only
those bidders qualifying in the RFQ stage will be allowed to participate in the RFP stage of bidding.
PCNTDA intends to engage with the qualified bidders under the RFQ stage and deliberate on the
modalities of the project structure and contractual obligations, to ensure that the project is operated
and maintained in a manner that will result in the facility getting developed as a prominent exhibition
and convention destination in the world.
The details of the project, its development, and the modalities mentioned herein are indicative and
PCNTDA reserves the right to supplement, modify and/or annul the entire bidding process without
assigning any reasons and with no liability to any bidder, qualified or otherwise.
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3 About Pune
The Pune urban agglomeration is one of the fastest-growing urban agglomerations of India with a
population of about 5 million. It is an established economic base comprising automobile and other
ancillary industries, the fast-moving consumer goods industry, Information Technology industries, the
service sector; it has a large hinterland of agriculture base and is a hub of educational institutes. It is also the cultural capital and second-largest city of Maharashtra State, after Mumbai.
Pune has excellent air, road and rail connectivity to all major urban centres in India and the world. It is located approximately 180 kms from the financial capital of India, i.e., Mumbai, (which also has
one of the largest port facilit ies in the country) and is directly connected by an eight-lane expressway.
Air Pune International Airport Connectivity to all the major
cities in India Direct international flights to
Dubai and Frankfurt
Currently, the Government of
Maharashtra is developing a new
international airport at Pune,
which is at a distance of about 25 km from the site.
Mumbai International Airport – 180 km from
Pune
Provides air connectivity to all
the countries across the world
In addition, an international
airport at New Mumbai is also under development which is
about 100 km from the site.
Port JNPT Port, Mumbai Located at 200 km from Pune
City
Road 8-Lane Expressway connectivity to Mumbai
equipped for high cargo movement
Excellent hinterland connectivity
and to other important cities in
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the country
Railway Connected with all the major cities of India Excellent hinterland connectivity
and to other important cities in
the country
3.1 Strong Economic Base – Automobile, IT & ITES, Agro-Based There are about 6,000 industrial units in the
machine and tools segment, in the large, medium and small sectors. dotting Pune’s landscape. The
major industrial activity is in the automobile
segment and is known for manufacturing the
leading brands in the high motor vehicle
(HMV), car, three-wheeler, and two-wheeler segments. While these are industries based in the
Pune urban agglomeration, there are also large-
scale industrial clusters within a radius of 200
km at Aurangabad, Nashik, and Mumbai. Due to
a vast agriculture hinterland, there is also a good presence of agro-based industries in this region.
During the past eight years, multilational companies in the IT & ITES segments have made Pune their
home, due to the availability of a resource pool, favourable policy and excellent infrastructure and
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connectivity. The Pune urban aggolemeration
houses three major IT parks and is known to be
the largest exporter of IT & ITES servicces in
the country.
Consequently, a vast spectrum of income groups
now co-exist in the area, following the
development of clusters of middle, upper-
middle, and high-income group profiles alongside low-income group pockets.
3.2 World-Class Infrastructure Amongst other reasons such as favourable
policies, the growth of these sectors has been
triggered by the improving state of infrastructure
and connectivity to the area. In the past seven
years, there has been infrastructure investment to the tune of US $ 1 billion and another US $
4.5 billion of investment is envisaged in the next
three years. This investment is directed at
scaling up the metro transport facilities, water,
sewerage, cleanliness, etc.
3.3 Excellent Potential for Exhibition & Convention Facility In the light of substantial infrastructure development activity and the growth of industrial and commercial activities, networking amongst industries and commercial establishments and showcasing
of their skills and products is expected to gain more importance going forward. Higher levels of
interaction are expected to be witnessed as businesses in the region integrate gradually with national
and global businesses. The region has the potential to attract exhibitions and conventions in the areas
of auto and auto-ancillaries, construction, IT/ITeS, education, agro-products, and defense. Setting up
of an international exhibition and convention facility in the region would be instrumental in improving regional trade, promoting local produce, increasing employment opportunities, building
long-term relationships with trade partners’ worldwide, and enhancing the tourism potential of the
region.
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4 Pune International Exhibition & Convention Centre (PIECC)
This section of the PIM provides details of the PIECC project with respect to the location of the site
and surroundings, the master plan of PIECC, and the key features.
4.1 Site Connectivity The project site is strategically located adjacent to the Nashik-Pune National Highway (NH) 50 which further connects to the Mumbai-Pune Highway NH-4, and is thereby linked with prominent industrial
areas and growth centres of the region. The Pune international airport is at a distance of 18 km from
the site.
4.2 Surrounding Development The site has access through four-lane roads from all the sides. It is surrounded by residential and
industrial developments. Most of the neighbouring residential development lies to the north of the site
and some new residential developments are coming up in the immediate vicinity. Significant
residential and industrial development is witnessed to the south of the site as well, representing both
big consumers and producer markets. To the west of the site are a large number of factories and
offices representing a mix of the industrial and gradually developing commercial profile of the area. The following figure depicts the site’s proximity to consumer and producer markets.
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Figure 1: Site Surrounding
4.3 Master Plan for PIECC The development of PIECC is on a land admeasuring about 100 hectares. PCNTDA has prepared a
master plan for the entire site.
Figure 2: Master Plan Layout
The master plan for the PIECC consists of the following:
Three indoor exhibition halls of 35,000 sq. m each, aggregating to 105,000 sq. m.
Convention centre of 5,000 seats capacity with allied services
Open exhibition space
Business centre with museum
Star-category hotels
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Commercial development
Entertainment and retail centre
Service apartments/staff quarters
Figure 3: Bird’s Eye View of Complex
4.4 Key Aspects The design for the PIECC is wholly based on the placement of very large flexible floor spaces within the site parameters, contours, aspects, and with regard to local historical and cultural influences.
4.4.1 Exhibition Halls
• Provision of 105,000 square metres of indoor exhibition space arranged in a curve of three large buildings. The position of halls form an enclosure to the lower north-east corner of the
site and backdrop to the centralised convention centre.
• Each exhibition hall has a main concourse along the front and facing the convention centre. These multi-level concourses have glazed north/north-east-facing frontages which get
maximum light without undue solar gain and form linkages from car parks to exhibition halls
whilst giving overall orientation to the site layout.
• The large spaces contain meeting points, break-out spaces, cafes, and toilet facilities. Each
exhibition hall can be subdivided from 35,000 sq. m down to smaller 5,000 sq. m halls
allowing maximum flexibility for different kinds of exhibition requirements.
• The front concourse allows easy access to all spaces and connects with external terraces used
for external exhibition and social events. Restaurants, cafes, and multiple eat-and-meet points
are provided for with the main areas being between the exhibition halls. These are also arrival
points for those travelling by public transport or taxis as the bus, coach and taxi drop-off areas
are stationed behind these secure access points.
• Truck access for the installation of the exhibitions is kept to the rear of the halls and within
separately accessed service yards. These yards are self-contained and include facilities for
truck-drivers, stage and exhibition mounting teams, and all workers connected with the running of the exhibition and convention centre.
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Figure 4: Detailed Floor Plan of Exhibition Center
Figure 5: Detailed Section through Exhibition Center
4.4.2 Convention Hall
The convention centre sits at the centre of the site conceptually as a jewel would sit within a prepared
setting. Its form is derived from the geometry of the plan which has space for 5,000 seats in a multi-adaptable convention hall.
The convention centre has its own concourse and atrium facing the exhibition halls and is accessible
from three sides; this allows for separate use of the atrium when it is not connected to the exhibition events. This space allows access to the upper tier seating areas and separate meeting and dining
rooms, all of which can be used in conjunction with a conference/convention or independently hired
for meetings and talks.
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Figure 6: Detailed Floor Plan of Convention Center
The main auditorium is a multi-use facility and can be divided into three auditoriums by movable
walls. A large 2,000 central space and two smaller 1,500 seat spaces. The gala seating system allows
the venue to be used for multiple purposes including lectures, performances, concerts, banquets, and
conventions. Tiered or flat floor spaces can quickly be created using this state-of-the-art system.
Separate stage access and back-of-house facilities are serviced from below and from a dedicated service area, allowing trucks and service separated and discretely placed out of site below the rear.
4.4.3 Traffic & Transportation • The site planning allows for the complete separation of vehicle and pedestrian movement by
keeping pedestrian movement to the upper levels with car access below and behind the halls.
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Figure 7: Visitors Parking below Exhibition & Convention Facility
• By placing the large exhibition buildings across the contours it becomes possible to create
under croft parking areas where the flat floors span the levels.
• This is a great benefit of allowing vehicle access very close to the main buildings and
ensuring that visitors and delegates have the best arrival experience without having to walk too far and being able to walk in a covered and shaded environment.
Figure 8: Typical road Section
• The convention hall can be accessed separately via a grand entrance and drop-off from the
main highway. VIP access and arrival is incorporated along this frontage and connects to VIP
lounges and rest areas adjacent to exhibition hall number one. An administration and business
centre is adjacent to this point, at the main access to the site.
• The master plan has also made provision for rail metro connectivity and public transport buses.
• The plan also allows for the creation of a security zone so that when large events are taking place, the whole area can be sealed off.
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4.4.4 Hotel
A 300 to 500-bed iconic five-star hotel is to be designed in this first phase. The overall site master-
plan includes a school, a dispensary, hotels for all-star categories, a large commercial district, and
housing.
Figure 9: Arial View of Convention Centre & 5-Star Hotel
4.4.5 Other Facilities
Apart from the Exhibition and Convention District, at an urban level, the master plan provides for a number of activities, facilities, and utilities to serve the residents/users of the district and those in the
surrounding neighborhoods. As per local rules, reservations have been maintained to provide the
following basic amenities:
A primary school
Dispensary/ health centre with provision to handle emergencies
A sub-district centre
Bus terminus
Provision to connect to rail-based mass transit system
In addition to the mandatory reservations, additional amenities have been proposed to serve the end-
users, with ample parking spaces and easy pedestrian access, encouraging a safe neighborhood:
Art gallery
Museum
Business centres
Administration offices
Banking and financial offices
Commercial/ independent service providers
Convenience shops
Retail
Staff quarters
Serviced apartments
Hotels ranging from 3 to 5 stars
Recreational and entertainment facilities with food court, cinemas, go-kart, etc.
Restaurants
Sports club
Helipad services
Fire station
Industrial innovation centres, design centres, etc.
Open plazas and parks
Landscaped water bodies
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5 Detailed Area Specification Table 1: Land-use Area Table
AREA SPECIFICATION
PARTICULAR AREA
(Hectare) SPECIFICATION
TOTAL SITE AREA 99.3
TOTAL BUILT UP (Phase I) 41.5 Convention Center, Exhibition Hall, allied infrastructure
PROPOSED FUNCTION
3 EXHIBITION HALLS 10.5
CONVENTION CENTER 2.2
5 STAR HOTEL 0.32
COMMERCIAL &
RECREATIONAL AREA 38.53
Administration, Banking, Retail, Sports,
Garden, Plaza, Apartments etc.
PARKING
CAR 8.49 6792 number of cars parking capacity
CARGO 3.24 592 number of cargo parking capacity
INFRASTRUCTURE SERVICES
ROADS 14.70
PUBLIC UTILITY 1.27 STP, WTP, UGWT, Switch Yard, Sub Station,
HVAC etc.
RESERVED PLOT AREA
RESERVED PLOT AREA 2.12 Primary School, Dispensary, Sub District
Center, Bus Terminus etc.
NO DEVELOPMENT ZONE
NO DEVELOPMENT AREA 2.73 Petrol Line, Water Stream
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6 Project Development Authority – PCNTDA
Pimpri Chinchwad New Township Development Authority (PCNTDA) is a Government organization
and is responsible for the development of peri-urban areas towards the north of the Pune Metropolitan
Region (PMR). It was established in 1972 with a mandate to create the Pimpri Chinchwad New
Town. The total area under the jurisdiction of PCNTDA is about 1,750 hectares of which it has
already developed about 1,325 hectares of land in a planned manner. PCNTDA has successfully
completed various large-scale projects for public services such as urban afforestation, roads, flyovers,
parking, public gardens, housing, facility center small-scale commercial, and public utilities. The
average annual expenditure has been to the tune of US $ 40 – 50 million, meant for development of
infrastructure and amenities. The key sources of revenues for the authority are from land development
& monetization, levy of taxes and development charges and user charges & fees and grant support
from the State Government.
PCNTDA has always been keen on developing projects borne out of great concern for the
environment and society. The office building of PCNTDA itself has a five-star energy rating and is
developed on the concept of ‘passive solar energy.’ Along with the development of climate-
responsive architecture, PCNTDA is involved in the development of efficient traffic and
transportation which includes a Bus Rapid Transport System (BRTS), four-lane grade-separated
flyovers and a junction which have resulted in effective reduction in traffic congestion in the city area.
It has launched a large-scale housing project with state-of-the-art social and recreational facilities.
PCNTDA is also developing projects in the area of facility centers, hawkers’ zones, shopping
markets, plazas and food zones, parking, public gardens, and other public utilities.
PCNTDA has been actively pursuing its goals of supporting urbanization of the peri-urban areas and
is now aspiring to provide next-generation urban amenities to its citizens. It is in the process of
developing many large-scale projects that would eventually redefine the PMR as one of the most-
sought after urban destinations of the country.
Given the potential demand for exhibition and convention in the region to facilitate trade & commerce
activities PCNTDA envisages the development of the Pune Exhibition & Convention Centre on an
international scale. To make the project a success, PCNTDA has constituted a technical advisory
committee which comprises experts from other government institutions and key decision and policy-
makers. PCNTDA has also appointed consultants for master planning, design engineering, transaction
advisory, financial planning, and project management services. For the PIECC project, it has
constituted a separate internal team which comprises engineers from various disciplines, planners, and
finance officials.
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Contact Details
Address: Pimpri Chinchwad New Town Development Authority, Akurdi, Pune – 411044, Maharashtra State,
India. Phone: +91 20-27652934/35, Fax: +91 20-27653670
Email: [email protected] Website: www.pcntda.org.in
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Transaction Expert and Strategic Advisor for PIECC Project – CRISIL Risk & Infrastructure
Solutions Limited, A subsidiary of CRISIL Limited
Master Plan & PMC Consultants for PIECC Project – SGS India Private Limited in consortium
with Lewis & Hickey (UK) & Eva Jiricna Architects