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Report produced by Beverley Dajani March 2012 REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE

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Page 1: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Report produced by Beverley Dajani

March 2012

REVIEW

YOUNG PEOPLE AND ALCOHOL MISUSE

2

CONTENTS

Purpose

3

Background

3

Prevalence of Drinking Alcohol

4

Availability and Purchasing

5

Consumption

5

Drinking locations

6

Attitudes and Behaviour

6

Legislation Promotion and Regulation

7

Education

8

Conclusion and Summary

8

Recommendations

10

References

11

Appendix 1

13

Appendix 2 14

3

YOUNG PEOPLE AND ALCOHOL MISUSE 10 PURPOSE The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration 20 BACKGROUND Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1 The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56 Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to

the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)

White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo

The coalition our Programme for government (May 2010)included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems

Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks

Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises

4

Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE 31 PREVALANCE OF DRINKING ALCOHOL The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009) Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds) In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009 Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27 Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

5

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009) The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool 32 AVAILABILITY AND PURCHASING The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on 33 CONSUMPTION The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56

6

and 29 respectively) On the days they did drink more than half (59) drank more than four units on average The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them 34 DRINKING LOCATIONS Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009 35 ATTITUDE AND BEHAVIOURS The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found

7

53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011 Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females) The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009) The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time 36 LEGISLATION PROMOTION AND REGULATION Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-

marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

Young people overwhelmingly reject age affirmation pages as an adequate mechanism for

preventing those aged under-18 accessing alcohol-brand websites

Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages

8

to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

Most young people believe that government should have greater oversight of alcohol-

promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33) The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women 36 EDUCATION The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff

9

need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol 40 CONCLUSION AND SUMMARY 41 PREVALENCE OF DRINKING ALCOHOL The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study) 42 AVAILABILITY AND PURCHASING Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat 43 CONSUMPTION The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units 44 DRINKING LOCATIONS Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else) Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased 45 ATTITUDES AND BEHAVIOURS

10

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds 46 LEGISLATION PROMOTION AND REGULATION Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages 47 EDUCATION Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything 48 RECOMMENDATIONS Strategists and commissioners may want to consider the following recommendations The following recommendations are based on findings from studies reviewed in this paper

Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink Consider processes to undertake cumulative impact policies

Increase education parents receive regarding alcohol misuse and its impact on young people

11

Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

o Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets o Reducing the promotion of alcohol through advertising o Reducing the scale of proxy sales by imposing greater fines on those purchasing

alcohol on behalf of under-age drinkers

To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

12

The following are more specific recommendations taken from the studies Reduce access to alcohol by for example preventing use of fake ID Discourage older members of the public family members and friends from purchasing alcohol

on behalf of young people under 18

Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

Increase the role of educational programmes that can focus on promoting independence and

resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

Provide better access to specialised staff within schools and colleges that can oversee issues

and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

To ensure effective harm prevention is delivered through targeting education information and

support at an individual level among young people and control of the concentration of alcohol outlets at a community level

Develop innovative train the trainer programmes for front line staff in the fire and rescue and

police to provide parents with brief advice on alcohol

To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

A clear pre-watershed ban should be imposed on television alcohol advertising

Alcohol advertising in cinemas should be restricted to films with an 18-certificate

In-store alcohol promotion should be restricted to the areas selling alcohol

Age-affirmation pages should be made more stringent to prevent the access of under-18s to

alcohol-brand websites

There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

There should be greater government oversight of and involvement in the regulation of alcohol

promotion

13

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

he influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation 2 lsquoT

York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation

York Seaman P Ikegwuonu T (2010) 5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study

Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

14

APPENDIX 1 1 Smoking drinking and drug use

among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

A survey carried out for the NHS Information Centre by the National Centre for Social Research and the National Foundation for Educational Research The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2 Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

TSNW Young Persons Alcohol Toba

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3 Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4 Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse bull Provide protective influences and

bull Deter them from serious alcohol misuse

5 North West ChiMatters Child Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public

and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related

15

health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

health issues for maternity children and young people in the North West

6 Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8 Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

16

APPENDIX 2 Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read A summary of the findings and concluding remarks from the study state that The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

17

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

image4png

image2png

Report produced by Beverley Dajani

March 2012

YOUNG PEOPLE AND ALCOHOL MISUSE

10 PURPOSE

The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration

20 BACKGROUND

Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1

The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56

Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows

middot Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)

middot White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo

middot The coalition our Programme for government (May 2010) included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems

middot Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks

middot Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises

middot Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

middot Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

middot Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14 ) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE

31 PREVALANCE OF DRINKING ALCOHOL

The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009)

Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds)

In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27

Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009)

The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool

32 AVAILABILITY AND PURCHASING

The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol

However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region

The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on

33 CONSUMPTION

The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56 and 29 respectively) On the days they did drink more than half (59) drank more than four units on average

The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them

34 DRINKING LOCATIONS

Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises

The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009

35 ATTITUDE AND BEHAVIOURS

The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much

Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol

Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found 53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011

Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females)

The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009)

The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time

36 LEGISLATION PROMOTION AND REGULATION

Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

middot Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

middot A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

middot Young people overwhelmingly reject age affirmation pages as an adequate mechanism for preventing those aged under-18 accessing alcohol-brand websites

middot Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

middot Most young people believe that government should have greater oversight of alcohol-promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty

The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so

The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33)

The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women

36 EDUCATION

The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol

40 CONCLUSION AND SUMMARY

41 PREVALENCE OF DRINKING ALCOHOL

The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study)

42 AVAILABILITY AND PURCHASING

Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people

Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat

43 CONSUMPTION

The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units

44 DRINKING LOCATIONS

Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else)

Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased

45 ATTITUDES AND BEHAVIOURS

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives

Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do

Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds

46 LEGISLATION PROMOTION AND REGULATION

Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation

Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages

47 EDUCATION

Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything

48 RECOMMENDATIONS

Strategists and commissioners may want to consider the following recommendations

The following recommendations are based on findings from studies reviewed in this paper

middot Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink

middot Consider processes to undertake cumulative impact policies

middot Increase education parents receive regarding alcohol misuse and its impact on young people

middot Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

middot Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets

middot Reducing the promotion of alcohol through advertising

middot Reducing the scale of proxy sales by imposing greater fines on those purchasing alcohol on behalf of under-age drinkers

middot To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

The following are more specific recommendations taken from the studies

middot Reduce access to alcohol by for example preventing use of fake ID

middot Discourage older members of the public family members and friends from purchasing alcohol on behalf of young people under 18

middot Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

middot Increase the role of educational programmes that can focus on promoting independence and resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

middot Provide better access to specialised staff within schools and colleges that can oversee issues and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

middot To ensure effective harm prevention is delivered through targeting education information and support at an individual level among young people and control of the concentration of alcohol outlets at a community level

middot Develop innovative train the trainer programmes for front line staff in the fire and rescue and police to provide parents with brief advice on alcohol

middot To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

middot A clear pre-watershed ban should be imposed on television alcohol advertising

middot Alcohol advertising in cinemas should be restricted to films with an 18-certificate

middot In-store alcohol promotion should be restricted to the areas selling alcohol

middot Age-affirmation pages should be made more stringent to prevent the access of under-18s to alcohol-brand websites

middot There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

middot There should be greater government oversight of and involvement in the regulation of alcohol promotion

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

2 lsquoThe influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T (2010)

5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

APPENDIX 1

APPENDIX 2

Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read

A summary of the findings and concluding remarks from the study state that

The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people

In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews

Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged

It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking

We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised

These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking

However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related

For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas

A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

1

Smoking drinking and drug use among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2

Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

image1emf

TSNW Young

Persons Alcohol Tobacco Survey Report

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3

Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4

Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse

bull Provide protective influences and

bull Deter them from serious alcohol misuse

5

North West ChiMatters Child and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public health issues for maternity children and young people in the North West

6

Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8

Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

CONTENTS

Purpose

3

Background

3

Prevalence of Drinking Alcohol

4

Availability and Purchasing

5

Consumption

5

Drinking locations

6

Attitudes and Behaviour

6

Legislation Promotion and Regulation

7

Education

8

Conclusion and Summary

8

Recommendations

10

References

11

Appendix 1

13

Appendix 2

14

REVIEW

YOUNG PEOPLE AND ALCOHOL MISUSE

Page 2: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

2

CONTENTS

Purpose

3

Background

3

Prevalence of Drinking Alcohol

4

Availability and Purchasing

5

Consumption

5

Drinking locations

6

Attitudes and Behaviour

6

Legislation Promotion and Regulation

7

Education

8

Conclusion and Summary

8

Recommendations

10

References

11

Appendix 1

13

Appendix 2 14

3

YOUNG PEOPLE AND ALCOHOL MISUSE 10 PURPOSE The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration 20 BACKGROUND Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1 The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56 Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to

the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)

White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo

The coalition our Programme for government (May 2010)included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems

Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks

Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises

4

Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE 31 PREVALANCE OF DRINKING ALCOHOL The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009) Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds) In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009 Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27 Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

5

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009) The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool 32 AVAILABILITY AND PURCHASING The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on 33 CONSUMPTION The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56

6

and 29 respectively) On the days they did drink more than half (59) drank more than four units on average The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them 34 DRINKING LOCATIONS Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009 35 ATTITUDE AND BEHAVIOURS The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found

7

53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011 Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females) The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009) The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time 36 LEGISLATION PROMOTION AND REGULATION Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-

marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

Young people overwhelmingly reject age affirmation pages as an adequate mechanism for

preventing those aged under-18 accessing alcohol-brand websites

Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages

8

to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

Most young people believe that government should have greater oversight of alcohol-

promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33) The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women 36 EDUCATION The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff

9

need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol 40 CONCLUSION AND SUMMARY 41 PREVALENCE OF DRINKING ALCOHOL The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study) 42 AVAILABILITY AND PURCHASING Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat 43 CONSUMPTION The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units 44 DRINKING LOCATIONS Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else) Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased 45 ATTITUDES AND BEHAVIOURS

10

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds 46 LEGISLATION PROMOTION AND REGULATION Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages 47 EDUCATION Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything 48 RECOMMENDATIONS Strategists and commissioners may want to consider the following recommendations The following recommendations are based on findings from studies reviewed in this paper

Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink Consider processes to undertake cumulative impact policies

Increase education parents receive regarding alcohol misuse and its impact on young people

11

Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

o Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets o Reducing the promotion of alcohol through advertising o Reducing the scale of proxy sales by imposing greater fines on those purchasing

alcohol on behalf of under-age drinkers

To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

12

The following are more specific recommendations taken from the studies Reduce access to alcohol by for example preventing use of fake ID Discourage older members of the public family members and friends from purchasing alcohol

on behalf of young people under 18

Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

Increase the role of educational programmes that can focus on promoting independence and

resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

Provide better access to specialised staff within schools and colleges that can oversee issues

and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

To ensure effective harm prevention is delivered through targeting education information and

support at an individual level among young people and control of the concentration of alcohol outlets at a community level

Develop innovative train the trainer programmes for front line staff in the fire and rescue and

police to provide parents with brief advice on alcohol

To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

A clear pre-watershed ban should be imposed on television alcohol advertising

Alcohol advertising in cinemas should be restricted to films with an 18-certificate

In-store alcohol promotion should be restricted to the areas selling alcohol

Age-affirmation pages should be made more stringent to prevent the access of under-18s to

alcohol-brand websites

There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

There should be greater government oversight of and involvement in the regulation of alcohol

promotion

13

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

he influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation 2 lsquoT

York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation

York Seaman P Ikegwuonu T (2010) 5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study

Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

14

APPENDIX 1 1 Smoking drinking and drug use

among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

A survey carried out for the NHS Information Centre by the National Centre for Social Research and the National Foundation for Educational Research The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2 Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

TSNW Young Persons Alcohol Toba

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3 Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4 Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse bull Provide protective influences and

bull Deter them from serious alcohol misuse

5 North West ChiMatters Child Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public

and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related

15

health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

health issues for maternity children and young people in the North West

6 Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8 Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

16

APPENDIX 2 Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read A summary of the findings and concluding remarks from the study state that The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

17

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

image4png

image2png

Report produced by Beverley Dajani

March 2012

YOUNG PEOPLE AND ALCOHOL MISUSE

10 PURPOSE

The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration

20 BACKGROUND

Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1

The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56

Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows

middot Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)

middot White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo

middot The coalition our Programme for government (May 2010) included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems

middot Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks

middot Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises

middot Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

middot Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

middot Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14 ) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE

31 PREVALANCE OF DRINKING ALCOHOL

The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009)

Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds)

In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27

Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009)

The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool

32 AVAILABILITY AND PURCHASING

The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol

However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region

The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on

33 CONSUMPTION

The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56 and 29 respectively) On the days they did drink more than half (59) drank more than four units on average

The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them

34 DRINKING LOCATIONS

Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises

The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009

35 ATTITUDE AND BEHAVIOURS

The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much

Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol

Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found 53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011

Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females)

The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009)

The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time

36 LEGISLATION PROMOTION AND REGULATION

Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

middot Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

middot A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

middot Young people overwhelmingly reject age affirmation pages as an adequate mechanism for preventing those aged under-18 accessing alcohol-brand websites

middot Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

middot Most young people believe that government should have greater oversight of alcohol-promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty

The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so

The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33)

The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women

36 EDUCATION

The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol

40 CONCLUSION AND SUMMARY

41 PREVALENCE OF DRINKING ALCOHOL

The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study)

42 AVAILABILITY AND PURCHASING

Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people

Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat

43 CONSUMPTION

The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units

44 DRINKING LOCATIONS

Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else)

Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased

45 ATTITUDES AND BEHAVIOURS

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives

Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do

Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds

46 LEGISLATION PROMOTION AND REGULATION

Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation

Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages

47 EDUCATION

Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything

48 RECOMMENDATIONS

Strategists and commissioners may want to consider the following recommendations

The following recommendations are based on findings from studies reviewed in this paper

middot Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink

middot Consider processes to undertake cumulative impact policies

middot Increase education parents receive regarding alcohol misuse and its impact on young people

middot Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

middot Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets

middot Reducing the promotion of alcohol through advertising

middot Reducing the scale of proxy sales by imposing greater fines on those purchasing alcohol on behalf of under-age drinkers

middot To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

The following are more specific recommendations taken from the studies

middot Reduce access to alcohol by for example preventing use of fake ID

middot Discourage older members of the public family members and friends from purchasing alcohol on behalf of young people under 18

middot Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

middot Increase the role of educational programmes that can focus on promoting independence and resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

middot Provide better access to specialised staff within schools and colleges that can oversee issues and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

middot To ensure effective harm prevention is delivered through targeting education information and support at an individual level among young people and control of the concentration of alcohol outlets at a community level

middot Develop innovative train the trainer programmes for front line staff in the fire and rescue and police to provide parents with brief advice on alcohol

middot To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

middot A clear pre-watershed ban should be imposed on television alcohol advertising

middot Alcohol advertising in cinemas should be restricted to films with an 18-certificate

middot In-store alcohol promotion should be restricted to the areas selling alcohol

middot Age-affirmation pages should be made more stringent to prevent the access of under-18s to alcohol-brand websites

middot There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

middot There should be greater government oversight of and involvement in the regulation of alcohol promotion

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

2 lsquoThe influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T (2010)

5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

APPENDIX 1

APPENDIX 2

Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read

A summary of the findings and concluding remarks from the study state that

The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people

In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews

Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged

It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking

We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised

These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking

However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related

For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas

A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

1

Smoking drinking and drug use among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2

Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

image1emf

TSNW Young

Persons Alcohol Tobacco Survey Report

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3

Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4

Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse

bull Provide protective influences and

bull Deter them from serious alcohol misuse

5

North West ChiMatters Child and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public health issues for maternity children and young people in the North West

6

Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8

Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

CONTENTS

Purpose

3

Background

3

Prevalence of Drinking Alcohol

4

Availability and Purchasing

5

Consumption

5

Drinking locations

6

Attitudes and Behaviour

6

Legislation Promotion and Regulation

7

Education

8

Conclusion and Summary

8

Recommendations

10

References

11

Appendix 1

13

Appendix 2

14

REVIEW

YOUNG PEOPLE AND ALCOHOL MISUSE

Page 3: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

3

YOUNG PEOPLE AND ALCOHOL MISUSE 10 PURPOSE The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration 20 BACKGROUND Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1 The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56 Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to

the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)

White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo

The coalition our Programme for government (May 2010)included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems

Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks

Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises

4

Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE 31 PREVALANCE OF DRINKING ALCOHOL The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009) Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds) In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009 Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27 Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

5

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009) The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool 32 AVAILABILITY AND PURCHASING The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on 33 CONSUMPTION The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56

6

and 29 respectively) On the days they did drink more than half (59) drank more than four units on average The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them 34 DRINKING LOCATIONS Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009 35 ATTITUDE AND BEHAVIOURS The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found

7

53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011 Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females) The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009) The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time 36 LEGISLATION PROMOTION AND REGULATION Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-

marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

Young people overwhelmingly reject age affirmation pages as an adequate mechanism for

preventing those aged under-18 accessing alcohol-brand websites

Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages

8

to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

Most young people believe that government should have greater oversight of alcohol-

promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33) The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women 36 EDUCATION The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff

9

need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol 40 CONCLUSION AND SUMMARY 41 PREVALENCE OF DRINKING ALCOHOL The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study) 42 AVAILABILITY AND PURCHASING Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat 43 CONSUMPTION The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units 44 DRINKING LOCATIONS Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else) Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased 45 ATTITUDES AND BEHAVIOURS

10

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds 46 LEGISLATION PROMOTION AND REGULATION Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages 47 EDUCATION Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything 48 RECOMMENDATIONS Strategists and commissioners may want to consider the following recommendations The following recommendations are based on findings from studies reviewed in this paper

Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink Consider processes to undertake cumulative impact policies

Increase education parents receive regarding alcohol misuse and its impact on young people

11

Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

o Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets o Reducing the promotion of alcohol through advertising o Reducing the scale of proxy sales by imposing greater fines on those purchasing

alcohol on behalf of under-age drinkers

To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

12

The following are more specific recommendations taken from the studies Reduce access to alcohol by for example preventing use of fake ID Discourage older members of the public family members and friends from purchasing alcohol

on behalf of young people under 18

Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

Increase the role of educational programmes that can focus on promoting independence and

resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

Provide better access to specialised staff within schools and colleges that can oversee issues

and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

To ensure effective harm prevention is delivered through targeting education information and

support at an individual level among young people and control of the concentration of alcohol outlets at a community level

Develop innovative train the trainer programmes for front line staff in the fire and rescue and

police to provide parents with brief advice on alcohol

To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

A clear pre-watershed ban should be imposed on television alcohol advertising

Alcohol advertising in cinemas should be restricted to films with an 18-certificate

In-store alcohol promotion should be restricted to the areas selling alcohol

Age-affirmation pages should be made more stringent to prevent the access of under-18s to

alcohol-brand websites

There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

There should be greater government oversight of and involvement in the regulation of alcohol

promotion

13

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

he influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation 2 lsquoT

York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation

York Seaman P Ikegwuonu T (2010) 5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study

Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

14

APPENDIX 1 1 Smoking drinking and drug use

among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

A survey carried out for the NHS Information Centre by the National Centre for Social Research and the National Foundation for Educational Research The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2 Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

TSNW Young Persons Alcohol Toba

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3 Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4 Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse bull Provide protective influences and

bull Deter them from serious alcohol misuse

5 North West ChiMatters Child Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public

and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related

15

health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

health issues for maternity children and young people in the North West

6 Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8 Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

16

APPENDIX 2 Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read A summary of the findings and concluding remarks from the study state that The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

17

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

image4png

image2png

Report produced by Beverley Dajani

March 2012

YOUNG PEOPLE AND ALCOHOL MISUSE

10 PURPOSE

The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration

20 BACKGROUND

Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1

The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56

Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows

middot Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)

middot White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo

middot The coalition our Programme for government (May 2010) included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems

middot Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks

middot Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises

middot Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

middot Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

middot Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14 ) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE

31 PREVALANCE OF DRINKING ALCOHOL

The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009)

Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds)

In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27

Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009)

The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool

32 AVAILABILITY AND PURCHASING

The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol

However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region

The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on

33 CONSUMPTION

The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56 and 29 respectively) On the days they did drink more than half (59) drank more than four units on average

The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them

34 DRINKING LOCATIONS

Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises

The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009

35 ATTITUDE AND BEHAVIOURS

The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much

Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol

Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found 53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011

Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females)

The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009)

The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time

36 LEGISLATION PROMOTION AND REGULATION

Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

middot Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

middot A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

middot Young people overwhelmingly reject age affirmation pages as an adequate mechanism for preventing those aged under-18 accessing alcohol-brand websites

middot Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

middot Most young people believe that government should have greater oversight of alcohol-promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty

The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so

The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33)

The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women

36 EDUCATION

The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol

40 CONCLUSION AND SUMMARY

41 PREVALENCE OF DRINKING ALCOHOL

The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study)

42 AVAILABILITY AND PURCHASING

Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people

Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat

43 CONSUMPTION

The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units

44 DRINKING LOCATIONS

Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else)

Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased

45 ATTITUDES AND BEHAVIOURS

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives

Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do

Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds

46 LEGISLATION PROMOTION AND REGULATION

Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation

Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages

47 EDUCATION

Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything

48 RECOMMENDATIONS

Strategists and commissioners may want to consider the following recommendations

The following recommendations are based on findings from studies reviewed in this paper

middot Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink

middot Consider processes to undertake cumulative impact policies

middot Increase education parents receive regarding alcohol misuse and its impact on young people

middot Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

middot Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets

middot Reducing the promotion of alcohol through advertising

middot Reducing the scale of proxy sales by imposing greater fines on those purchasing alcohol on behalf of under-age drinkers

middot To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

The following are more specific recommendations taken from the studies

middot Reduce access to alcohol by for example preventing use of fake ID

middot Discourage older members of the public family members and friends from purchasing alcohol on behalf of young people under 18

middot Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

middot Increase the role of educational programmes that can focus on promoting independence and resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

middot Provide better access to specialised staff within schools and colleges that can oversee issues and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

middot To ensure effective harm prevention is delivered through targeting education information and support at an individual level among young people and control of the concentration of alcohol outlets at a community level

middot Develop innovative train the trainer programmes for front line staff in the fire and rescue and police to provide parents with brief advice on alcohol

middot To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

middot A clear pre-watershed ban should be imposed on television alcohol advertising

middot Alcohol advertising in cinemas should be restricted to films with an 18-certificate

middot In-store alcohol promotion should be restricted to the areas selling alcohol

middot Age-affirmation pages should be made more stringent to prevent the access of under-18s to alcohol-brand websites

middot There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

middot There should be greater government oversight of and involvement in the regulation of alcohol promotion

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

2 lsquoThe influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T (2010)

5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

APPENDIX 1

APPENDIX 2

Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read

A summary of the findings and concluding remarks from the study state that

The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people

In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews

Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged

It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking

We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised

These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking

However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related

For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas

A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

1

Smoking drinking and drug use among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2

Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

image1emf

TSNW Young

Persons Alcohol Tobacco Survey Report

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3

Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4

Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse

bull Provide protective influences and

bull Deter them from serious alcohol misuse

5

North West ChiMatters Child and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public health issues for maternity children and young people in the North West

6

Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8

Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

CONTENTS

Purpose

3

Background

3

Prevalence of Drinking Alcohol

4

Availability and Purchasing

5

Consumption

5

Drinking locations

6

Attitudes and Behaviour

6

Legislation Promotion and Regulation

7

Education

8

Conclusion and Summary

8

Recommendations

10

References

11

Appendix 1

13

Appendix 2

14

REVIEW

YOUNG PEOPLE AND ALCOHOL MISUSE

Page 4: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

4

Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE 31 PREVALANCE OF DRINKING ALCOHOL The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009) Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds) In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009 Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27 Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

5

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009) The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool 32 AVAILABILITY AND PURCHASING The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on 33 CONSUMPTION The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56

6

and 29 respectively) On the days they did drink more than half (59) drank more than four units on average The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them 34 DRINKING LOCATIONS Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009 35 ATTITUDE AND BEHAVIOURS The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found

7

53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011 Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females) The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009) The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time 36 LEGISLATION PROMOTION AND REGULATION Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-

marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

Young people overwhelmingly reject age affirmation pages as an adequate mechanism for

preventing those aged under-18 accessing alcohol-brand websites

Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages

8

to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

Most young people believe that government should have greater oversight of alcohol-

promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33) The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women 36 EDUCATION The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff

9

need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol 40 CONCLUSION AND SUMMARY 41 PREVALENCE OF DRINKING ALCOHOL The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study) 42 AVAILABILITY AND PURCHASING Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat 43 CONSUMPTION The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units 44 DRINKING LOCATIONS Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else) Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased 45 ATTITUDES AND BEHAVIOURS

10

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds 46 LEGISLATION PROMOTION AND REGULATION Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages 47 EDUCATION Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything 48 RECOMMENDATIONS Strategists and commissioners may want to consider the following recommendations The following recommendations are based on findings from studies reviewed in this paper

Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink Consider processes to undertake cumulative impact policies

Increase education parents receive regarding alcohol misuse and its impact on young people

11

Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

o Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets o Reducing the promotion of alcohol through advertising o Reducing the scale of proxy sales by imposing greater fines on those purchasing

alcohol on behalf of under-age drinkers

To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

12

The following are more specific recommendations taken from the studies Reduce access to alcohol by for example preventing use of fake ID Discourage older members of the public family members and friends from purchasing alcohol

on behalf of young people under 18

Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

Increase the role of educational programmes that can focus on promoting independence and

resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

Provide better access to specialised staff within schools and colleges that can oversee issues

and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

To ensure effective harm prevention is delivered through targeting education information and

support at an individual level among young people and control of the concentration of alcohol outlets at a community level

Develop innovative train the trainer programmes for front line staff in the fire and rescue and

police to provide parents with brief advice on alcohol

To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

A clear pre-watershed ban should be imposed on television alcohol advertising

Alcohol advertising in cinemas should be restricted to films with an 18-certificate

In-store alcohol promotion should be restricted to the areas selling alcohol

Age-affirmation pages should be made more stringent to prevent the access of under-18s to

alcohol-brand websites

There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

There should be greater government oversight of and involvement in the regulation of alcohol

promotion

13

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

he influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation 2 lsquoT

York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation

York Seaman P Ikegwuonu T (2010) 5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study

Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

14

APPENDIX 1 1 Smoking drinking and drug use

among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

A survey carried out for the NHS Information Centre by the National Centre for Social Research and the National Foundation for Educational Research The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2 Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

TSNW Young Persons Alcohol Toba

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3 Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4 Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse bull Provide protective influences and

bull Deter them from serious alcohol misuse

5 North West ChiMatters Child Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public

and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related

15

health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

health issues for maternity children and young people in the North West

6 Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8 Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

16

APPENDIX 2 Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read A summary of the findings and concluding remarks from the study state that The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

17

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

image4png

image2png

Report produced by Beverley Dajani

March 2012

YOUNG PEOPLE AND ALCOHOL MISUSE

10 PURPOSE

The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration

20 BACKGROUND

Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1

The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56

Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows

middot Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)

middot White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo

middot The coalition our Programme for government (May 2010) included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems

middot Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks

middot Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises

middot Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

middot Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

middot Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14 ) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE

31 PREVALANCE OF DRINKING ALCOHOL

The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009)

Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds)

In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27

Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009)

The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool

32 AVAILABILITY AND PURCHASING

The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol

However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region

The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on

33 CONSUMPTION

The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56 and 29 respectively) On the days they did drink more than half (59) drank more than four units on average

The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them

34 DRINKING LOCATIONS

Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises

The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009

35 ATTITUDE AND BEHAVIOURS

The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much

Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol

Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found 53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011

Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females)

The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009)

The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time

36 LEGISLATION PROMOTION AND REGULATION

Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

middot Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

middot A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

middot Young people overwhelmingly reject age affirmation pages as an adequate mechanism for preventing those aged under-18 accessing alcohol-brand websites

middot Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

middot Most young people believe that government should have greater oversight of alcohol-promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty

The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so

The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33)

The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women

36 EDUCATION

The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol

40 CONCLUSION AND SUMMARY

41 PREVALENCE OF DRINKING ALCOHOL

The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study)

42 AVAILABILITY AND PURCHASING

Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people

Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat

43 CONSUMPTION

The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units

44 DRINKING LOCATIONS

Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else)

Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased

45 ATTITUDES AND BEHAVIOURS

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives

Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do

Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds

46 LEGISLATION PROMOTION AND REGULATION

Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation

Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages

47 EDUCATION

Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything

48 RECOMMENDATIONS

Strategists and commissioners may want to consider the following recommendations

The following recommendations are based on findings from studies reviewed in this paper

middot Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink

middot Consider processes to undertake cumulative impact policies

middot Increase education parents receive regarding alcohol misuse and its impact on young people

middot Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

middot Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets

middot Reducing the promotion of alcohol through advertising

middot Reducing the scale of proxy sales by imposing greater fines on those purchasing alcohol on behalf of under-age drinkers

middot To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

The following are more specific recommendations taken from the studies

middot Reduce access to alcohol by for example preventing use of fake ID

middot Discourage older members of the public family members and friends from purchasing alcohol on behalf of young people under 18

middot Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

middot Increase the role of educational programmes that can focus on promoting independence and resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

middot Provide better access to specialised staff within schools and colleges that can oversee issues and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

middot To ensure effective harm prevention is delivered through targeting education information and support at an individual level among young people and control of the concentration of alcohol outlets at a community level

middot Develop innovative train the trainer programmes for front line staff in the fire and rescue and police to provide parents with brief advice on alcohol

middot To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

middot A clear pre-watershed ban should be imposed on television alcohol advertising

middot Alcohol advertising in cinemas should be restricted to films with an 18-certificate

middot In-store alcohol promotion should be restricted to the areas selling alcohol

middot Age-affirmation pages should be made more stringent to prevent the access of under-18s to alcohol-brand websites

middot There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

middot There should be greater government oversight of and involvement in the regulation of alcohol promotion

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

2 lsquoThe influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T (2010)

5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

APPENDIX 1

APPENDIX 2

Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read

A summary of the findings and concluding remarks from the study state that

The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people

In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews

Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged

It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking

We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised

These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking

However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related

For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas

A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

1

Smoking drinking and drug use among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2

Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

image1emf

TSNW Young

Persons Alcohol Tobacco Survey Report

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3

Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4

Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse

bull Provide protective influences and

bull Deter them from serious alcohol misuse

5

North West ChiMatters Child and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public health issues for maternity children and young people in the North West

6

Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8

Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

CONTENTS

Purpose

3

Background

3

Prevalence of Drinking Alcohol

4

Availability and Purchasing

5

Consumption

5

Drinking locations

6

Attitudes and Behaviour

6

Legislation Promotion and Regulation

7

Education

8

Conclusion and Summary

8

Recommendations

10

References

11

Appendix 1

13

Appendix 2

14

REVIEW

YOUNG PEOPLE AND ALCOHOL MISUSE

Page 5: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

5

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009) The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool 32 AVAILABILITY AND PURCHASING The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on 33 CONSUMPTION The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56

6

and 29 respectively) On the days they did drink more than half (59) drank more than four units on average The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them 34 DRINKING LOCATIONS Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009 35 ATTITUDE AND BEHAVIOURS The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found

7

53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011 Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females) The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009) The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time 36 LEGISLATION PROMOTION AND REGULATION Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-

marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

Young people overwhelmingly reject age affirmation pages as an adequate mechanism for

preventing those aged under-18 accessing alcohol-brand websites

Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages

8

to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

Most young people believe that government should have greater oversight of alcohol-

promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33) The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women 36 EDUCATION The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff

9

need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol 40 CONCLUSION AND SUMMARY 41 PREVALENCE OF DRINKING ALCOHOL The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study) 42 AVAILABILITY AND PURCHASING Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat 43 CONSUMPTION The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units 44 DRINKING LOCATIONS Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else) Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased 45 ATTITUDES AND BEHAVIOURS

10

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds 46 LEGISLATION PROMOTION AND REGULATION Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages 47 EDUCATION Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything 48 RECOMMENDATIONS Strategists and commissioners may want to consider the following recommendations The following recommendations are based on findings from studies reviewed in this paper

Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink Consider processes to undertake cumulative impact policies

Increase education parents receive regarding alcohol misuse and its impact on young people

11

Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

o Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets o Reducing the promotion of alcohol through advertising o Reducing the scale of proxy sales by imposing greater fines on those purchasing

alcohol on behalf of under-age drinkers

To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

12

The following are more specific recommendations taken from the studies Reduce access to alcohol by for example preventing use of fake ID Discourage older members of the public family members and friends from purchasing alcohol

on behalf of young people under 18

Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

Increase the role of educational programmes that can focus on promoting independence and

resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

Provide better access to specialised staff within schools and colleges that can oversee issues

and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

To ensure effective harm prevention is delivered through targeting education information and

support at an individual level among young people and control of the concentration of alcohol outlets at a community level

Develop innovative train the trainer programmes for front line staff in the fire and rescue and

police to provide parents with brief advice on alcohol

To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

A clear pre-watershed ban should be imposed on television alcohol advertising

Alcohol advertising in cinemas should be restricted to films with an 18-certificate

In-store alcohol promotion should be restricted to the areas selling alcohol

Age-affirmation pages should be made more stringent to prevent the access of under-18s to

alcohol-brand websites

There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

There should be greater government oversight of and involvement in the regulation of alcohol

promotion

13

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

he influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation 2 lsquoT

York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation

York Seaman P Ikegwuonu T (2010) 5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study

Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

14

APPENDIX 1 1 Smoking drinking and drug use

among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

A survey carried out for the NHS Information Centre by the National Centre for Social Research and the National Foundation for Educational Research The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2 Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

TSNW Young Persons Alcohol Toba

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3 Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4 Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse bull Provide protective influences and

bull Deter them from serious alcohol misuse

5 North West ChiMatters Child Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public

and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related

15

health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

health issues for maternity children and young people in the North West

6 Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8 Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

16

APPENDIX 2 Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read A summary of the findings and concluding remarks from the study state that The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

17

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

image4png

image2png

Report produced by Beverley Dajani

March 2012

YOUNG PEOPLE AND ALCOHOL MISUSE

10 PURPOSE

The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration

20 BACKGROUND

Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1

The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56

Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows

middot Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)

middot White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo

middot The coalition our Programme for government (May 2010) included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems

middot Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks

middot Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises

middot Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

middot Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

middot Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14 ) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE

31 PREVALANCE OF DRINKING ALCOHOL

The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009)

Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds)

In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27

Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009)

The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool

32 AVAILABILITY AND PURCHASING

The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol

However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region

The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on

33 CONSUMPTION

The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56 and 29 respectively) On the days they did drink more than half (59) drank more than four units on average

The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them

34 DRINKING LOCATIONS

Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises

The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009

35 ATTITUDE AND BEHAVIOURS

The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much

Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol

Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found 53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011

Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females)

The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009)

The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time

36 LEGISLATION PROMOTION AND REGULATION

Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

middot Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

middot A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

middot Young people overwhelmingly reject age affirmation pages as an adequate mechanism for preventing those aged under-18 accessing alcohol-brand websites

middot Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

middot Most young people believe that government should have greater oversight of alcohol-promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty

The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so

The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33)

The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women

36 EDUCATION

The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol

40 CONCLUSION AND SUMMARY

41 PREVALENCE OF DRINKING ALCOHOL

The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study)

42 AVAILABILITY AND PURCHASING

Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people

Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat

43 CONSUMPTION

The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units

44 DRINKING LOCATIONS

Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else)

Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased

45 ATTITUDES AND BEHAVIOURS

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives

Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do

Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds

46 LEGISLATION PROMOTION AND REGULATION

Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation

Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages

47 EDUCATION

Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything

48 RECOMMENDATIONS

Strategists and commissioners may want to consider the following recommendations

The following recommendations are based on findings from studies reviewed in this paper

middot Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink

middot Consider processes to undertake cumulative impact policies

middot Increase education parents receive regarding alcohol misuse and its impact on young people

middot Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

middot Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets

middot Reducing the promotion of alcohol through advertising

middot Reducing the scale of proxy sales by imposing greater fines on those purchasing alcohol on behalf of under-age drinkers

middot To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

The following are more specific recommendations taken from the studies

middot Reduce access to alcohol by for example preventing use of fake ID

middot Discourage older members of the public family members and friends from purchasing alcohol on behalf of young people under 18

middot Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

middot Increase the role of educational programmes that can focus on promoting independence and resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

middot Provide better access to specialised staff within schools and colleges that can oversee issues and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

middot To ensure effective harm prevention is delivered through targeting education information and support at an individual level among young people and control of the concentration of alcohol outlets at a community level

middot Develop innovative train the trainer programmes for front line staff in the fire and rescue and police to provide parents with brief advice on alcohol

middot To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

middot A clear pre-watershed ban should be imposed on television alcohol advertising

middot Alcohol advertising in cinemas should be restricted to films with an 18-certificate

middot In-store alcohol promotion should be restricted to the areas selling alcohol

middot Age-affirmation pages should be made more stringent to prevent the access of under-18s to alcohol-brand websites

middot There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

middot There should be greater government oversight of and involvement in the regulation of alcohol promotion

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

2 lsquoThe influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T (2010)

5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

APPENDIX 1

APPENDIX 2

Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read

A summary of the findings and concluding remarks from the study state that

The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people

In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews

Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged

It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking

We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised

These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking

However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related

For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas

A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

1

Smoking drinking and drug use among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2

Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

image1emf

TSNW Young

Persons Alcohol Tobacco Survey Report

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3

Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4

Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse

bull Provide protective influences and

bull Deter them from serious alcohol misuse

5

North West ChiMatters Child and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public health issues for maternity children and young people in the North West

6

Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8

Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

CONTENTS

Purpose

3

Background

3

Prevalence of Drinking Alcohol

4

Availability and Purchasing

5

Consumption

5

Drinking locations

6

Attitudes and Behaviour

6

Legislation Promotion and Regulation

7

Education

8

Conclusion and Summary

8

Recommendations

10

References

11

Appendix 1

13

Appendix 2

14

REVIEW

YOUNG PEOPLE AND ALCOHOL MISUSE

Page 6: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

6

and 29 respectively) On the days they did drink more than half (59) drank more than four units on average The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them 34 DRINKING LOCATIONS Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009 35 ATTITUDE AND BEHAVIOURS The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found

7

53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011 Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females) The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009) The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time 36 LEGISLATION PROMOTION AND REGULATION Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-

marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

Young people overwhelmingly reject age affirmation pages as an adequate mechanism for

preventing those aged under-18 accessing alcohol-brand websites

Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages

8

to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

Most young people believe that government should have greater oversight of alcohol-

promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33) The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women 36 EDUCATION The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff

9

need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol 40 CONCLUSION AND SUMMARY 41 PREVALENCE OF DRINKING ALCOHOL The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study) 42 AVAILABILITY AND PURCHASING Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat 43 CONSUMPTION The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units 44 DRINKING LOCATIONS Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else) Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased 45 ATTITUDES AND BEHAVIOURS

10

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds 46 LEGISLATION PROMOTION AND REGULATION Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages 47 EDUCATION Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything 48 RECOMMENDATIONS Strategists and commissioners may want to consider the following recommendations The following recommendations are based on findings from studies reviewed in this paper

Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink Consider processes to undertake cumulative impact policies

Increase education parents receive regarding alcohol misuse and its impact on young people

11

Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

o Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets o Reducing the promotion of alcohol through advertising o Reducing the scale of proxy sales by imposing greater fines on those purchasing

alcohol on behalf of under-age drinkers

To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

12

The following are more specific recommendations taken from the studies Reduce access to alcohol by for example preventing use of fake ID Discourage older members of the public family members and friends from purchasing alcohol

on behalf of young people under 18

Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

Increase the role of educational programmes that can focus on promoting independence and

resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

Provide better access to specialised staff within schools and colleges that can oversee issues

and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

To ensure effective harm prevention is delivered through targeting education information and

support at an individual level among young people and control of the concentration of alcohol outlets at a community level

Develop innovative train the trainer programmes for front line staff in the fire and rescue and

police to provide parents with brief advice on alcohol

To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

A clear pre-watershed ban should be imposed on television alcohol advertising

Alcohol advertising in cinemas should be restricted to films with an 18-certificate

In-store alcohol promotion should be restricted to the areas selling alcohol

Age-affirmation pages should be made more stringent to prevent the access of under-18s to

alcohol-brand websites

There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

There should be greater government oversight of and involvement in the regulation of alcohol

promotion

13

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

he influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation 2 lsquoT

York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation

York Seaman P Ikegwuonu T (2010) 5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study

Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

14

APPENDIX 1 1 Smoking drinking and drug use

among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

A survey carried out for the NHS Information Centre by the National Centre for Social Research and the National Foundation for Educational Research The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2 Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

TSNW Young Persons Alcohol Toba

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3 Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4 Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse bull Provide protective influences and

bull Deter them from serious alcohol misuse

5 North West ChiMatters Child Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public

and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related

15

health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

health issues for maternity children and young people in the North West

6 Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8 Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

16

APPENDIX 2 Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read A summary of the findings and concluding remarks from the study state that The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

17

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

image4png

image2png

Report produced by Beverley Dajani

March 2012

YOUNG PEOPLE AND ALCOHOL MISUSE

10 PURPOSE

The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration

20 BACKGROUND

Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1

The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56

Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows

middot Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)

middot White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo

middot The coalition our Programme for government (May 2010) included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems

middot Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks

middot Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises

middot Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

middot Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

middot Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14 ) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE

31 PREVALANCE OF DRINKING ALCOHOL

The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009)

Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds)

In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27

Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009)

The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool

32 AVAILABILITY AND PURCHASING

The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol

However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region

The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on

33 CONSUMPTION

The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56 and 29 respectively) On the days they did drink more than half (59) drank more than four units on average

The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them

34 DRINKING LOCATIONS

Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises

The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009

35 ATTITUDE AND BEHAVIOURS

The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much

Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol

Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found 53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011

Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females)

The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009)

The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time

36 LEGISLATION PROMOTION AND REGULATION

Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

middot Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

middot A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

middot Young people overwhelmingly reject age affirmation pages as an adequate mechanism for preventing those aged under-18 accessing alcohol-brand websites

middot Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

middot Most young people believe that government should have greater oversight of alcohol-promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty

The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so

The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33)

The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women

36 EDUCATION

The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol

40 CONCLUSION AND SUMMARY

41 PREVALENCE OF DRINKING ALCOHOL

The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study)

42 AVAILABILITY AND PURCHASING

Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people

Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat

43 CONSUMPTION

The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units

44 DRINKING LOCATIONS

Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else)

Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased

45 ATTITUDES AND BEHAVIOURS

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives

Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do

Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds

46 LEGISLATION PROMOTION AND REGULATION

Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation

Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages

47 EDUCATION

Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything

48 RECOMMENDATIONS

Strategists and commissioners may want to consider the following recommendations

The following recommendations are based on findings from studies reviewed in this paper

middot Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink

middot Consider processes to undertake cumulative impact policies

middot Increase education parents receive regarding alcohol misuse and its impact on young people

middot Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

middot Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets

middot Reducing the promotion of alcohol through advertising

middot Reducing the scale of proxy sales by imposing greater fines on those purchasing alcohol on behalf of under-age drinkers

middot To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

The following are more specific recommendations taken from the studies

middot Reduce access to alcohol by for example preventing use of fake ID

middot Discourage older members of the public family members and friends from purchasing alcohol on behalf of young people under 18

middot Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

middot Increase the role of educational programmes that can focus on promoting independence and resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

middot Provide better access to specialised staff within schools and colleges that can oversee issues and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

middot To ensure effective harm prevention is delivered through targeting education information and support at an individual level among young people and control of the concentration of alcohol outlets at a community level

middot Develop innovative train the trainer programmes for front line staff in the fire and rescue and police to provide parents with brief advice on alcohol

middot To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

middot A clear pre-watershed ban should be imposed on television alcohol advertising

middot Alcohol advertising in cinemas should be restricted to films with an 18-certificate

middot In-store alcohol promotion should be restricted to the areas selling alcohol

middot Age-affirmation pages should be made more stringent to prevent the access of under-18s to alcohol-brand websites

middot There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

middot There should be greater government oversight of and involvement in the regulation of alcohol promotion

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

2 lsquoThe influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T (2010)

5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

APPENDIX 1

APPENDIX 2

Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read

A summary of the findings and concluding remarks from the study state that

The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people

In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews

Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged

It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking

We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised

These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking

However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related

For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas

A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

1

Smoking drinking and drug use among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2

Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

image1emf

TSNW Young

Persons Alcohol Tobacco Survey Report

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3

Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4

Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse

bull Provide protective influences and

bull Deter them from serious alcohol misuse

5

North West ChiMatters Child and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public health issues for maternity children and young people in the North West

6

Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8

Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

CONTENTS

Purpose

3

Background

3

Prevalence of Drinking Alcohol

4

Availability and Purchasing

5

Consumption

5

Drinking locations

6

Attitudes and Behaviour

6

Legislation Promotion and Regulation

7

Education

8

Conclusion and Summary

8

Recommendations

10

References

11

Appendix 1

13

Appendix 2

14

REVIEW

YOUNG PEOPLE AND ALCOHOL MISUSE

Page 7: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

7

53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011 Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females) The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009) The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time 36 LEGISLATION PROMOTION AND REGULATION Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-

marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

Young people overwhelmingly reject age affirmation pages as an adequate mechanism for

preventing those aged under-18 accessing alcohol-brand websites

Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages

8

to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

Most young people believe that government should have greater oversight of alcohol-

promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33) The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women 36 EDUCATION The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff

9

need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol 40 CONCLUSION AND SUMMARY 41 PREVALENCE OF DRINKING ALCOHOL The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study) 42 AVAILABILITY AND PURCHASING Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat 43 CONSUMPTION The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units 44 DRINKING LOCATIONS Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else) Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased 45 ATTITUDES AND BEHAVIOURS

10

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds 46 LEGISLATION PROMOTION AND REGULATION Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages 47 EDUCATION Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything 48 RECOMMENDATIONS Strategists and commissioners may want to consider the following recommendations The following recommendations are based on findings from studies reviewed in this paper

Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink Consider processes to undertake cumulative impact policies

Increase education parents receive regarding alcohol misuse and its impact on young people

11

Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

o Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets o Reducing the promotion of alcohol through advertising o Reducing the scale of proxy sales by imposing greater fines on those purchasing

alcohol on behalf of under-age drinkers

To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

12

The following are more specific recommendations taken from the studies Reduce access to alcohol by for example preventing use of fake ID Discourage older members of the public family members and friends from purchasing alcohol

on behalf of young people under 18

Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

Increase the role of educational programmes that can focus on promoting independence and

resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

Provide better access to specialised staff within schools and colleges that can oversee issues

and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

To ensure effective harm prevention is delivered through targeting education information and

support at an individual level among young people and control of the concentration of alcohol outlets at a community level

Develop innovative train the trainer programmes for front line staff in the fire and rescue and

police to provide parents with brief advice on alcohol

To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

A clear pre-watershed ban should be imposed on television alcohol advertising

Alcohol advertising in cinemas should be restricted to films with an 18-certificate

In-store alcohol promotion should be restricted to the areas selling alcohol

Age-affirmation pages should be made more stringent to prevent the access of under-18s to

alcohol-brand websites

There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

There should be greater government oversight of and involvement in the regulation of alcohol

promotion

13

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

he influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation 2 lsquoT

York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation

York Seaman P Ikegwuonu T (2010) 5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study

Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

14

APPENDIX 1 1 Smoking drinking and drug use

among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

A survey carried out for the NHS Information Centre by the National Centre for Social Research and the National Foundation for Educational Research The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2 Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

TSNW Young Persons Alcohol Toba

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3 Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4 Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse bull Provide protective influences and

bull Deter them from serious alcohol misuse

5 North West ChiMatters Child Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public

and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related

15

health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

health issues for maternity children and young people in the North West

6 Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8 Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

16

APPENDIX 2 Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read A summary of the findings and concluding remarks from the study state that The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

17

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

image4png

image2png

Report produced by Beverley Dajani

March 2012

YOUNG PEOPLE AND ALCOHOL MISUSE

10 PURPOSE

The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration

20 BACKGROUND

Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1

The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56

Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows

middot Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)

middot White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo

middot The coalition our Programme for government (May 2010) included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems

middot Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks

middot Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises

middot Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

middot Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

middot Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14 ) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE

31 PREVALANCE OF DRINKING ALCOHOL

The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009)

Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds)

In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27

Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009)

The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool

32 AVAILABILITY AND PURCHASING

The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol

However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region

The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on

33 CONSUMPTION

The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56 and 29 respectively) On the days they did drink more than half (59) drank more than four units on average

The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them

34 DRINKING LOCATIONS

Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises

The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009

35 ATTITUDE AND BEHAVIOURS

The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much

Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol

Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found 53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011

Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females)

The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009)

The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time

36 LEGISLATION PROMOTION AND REGULATION

Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

middot Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

middot A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

middot Young people overwhelmingly reject age affirmation pages as an adequate mechanism for preventing those aged under-18 accessing alcohol-brand websites

middot Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

middot Most young people believe that government should have greater oversight of alcohol-promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty

The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so

The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33)

The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women

36 EDUCATION

The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol

40 CONCLUSION AND SUMMARY

41 PREVALENCE OF DRINKING ALCOHOL

The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study)

42 AVAILABILITY AND PURCHASING

Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people

Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat

43 CONSUMPTION

The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units

44 DRINKING LOCATIONS

Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else)

Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased

45 ATTITUDES AND BEHAVIOURS

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives

Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do

Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds

46 LEGISLATION PROMOTION AND REGULATION

Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation

Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages

47 EDUCATION

Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything

48 RECOMMENDATIONS

Strategists and commissioners may want to consider the following recommendations

The following recommendations are based on findings from studies reviewed in this paper

middot Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink

middot Consider processes to undertake cumulative impact policies

middot Increase education parents receive regarding alcohol misuse and its impact on young people

middot Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

middot Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets

middot Reducing the promotion of alcohol through advertising

middot Reducing the scale of proxy sales by imposing greater fines on those purchasing alcohol on behalf of under-age drinkers

middot To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

The following are more specific recommendations taken from the studies

middot Reduce access to alcohol by for example preventing use of fake ID

middot Discourage older members of the public family members and friends from purchasing alcohol on behalf of young people under 18

middot Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

middot Increase the role of educational programmes that can focus on promoting independence and resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

middot Provide better access to specialised staff within schools and colleges that can oversee issues and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

middot To ensure effective harm prevention is delivered through targeting education information and support at an individual level among young people and control of the concentration of alcohol outlets at a community level

middot Develop innovative train the trainer programmes for front line staff in the fire and rescue and police to provide parents with brief advice on alcohol

middot To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

middot A clear pre-watershed ban should be imposed on television alcohol advertising

middot Alcohol advertising in cinemas should be restricted to films with an 18-certificate

middot In-store alcohol promotion should be restricted to the areas selling alcohol

middot Age-affirmation pages should be made more stringent to prevent the access of under-18s to alcohol-brand websites

middot There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

middot There should be greater government oversight of and involvement in the regulation of alcohol promotion

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

2 lsquoThe influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T (2010)

5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

APPENDIX 1

APPENDIX 2

Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read

A summary of the findings and concluding remarks from the study state that

The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people

In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews

Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged

It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking

We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised

These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking

However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related

For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas

A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

1

Smoking drinking and drug use among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2

Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

image1emf

TSNW Young

Persons Alcohol Tobacco Survey Report

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3

Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4

Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse

bull Provide protective influences and

bull Deter them from serious alcohol misuse

5

North West ChiMatters Child and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public health issues for maternity children and young people in the North West

6

Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8

Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

CONTENTS

Purpose

3

Background

3

Prevalence of Drinking Alcohol

4

Availability and Purchasing

5

Consumption

5

Drinking locations

6

Attitudes and Behaviour

6

Legislation Promotion and Regulation

7

Education

8

Conclusion and Summary

8

Recommendations

10

References

11

Appendix 1

13

Appendix 2

14

REVIEW

YOUNG PEOPLE AND ALCOHOL MISUSE

Page 8: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

8

to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

Most young people believe that government should have greater oversight of alcohol-

promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33) The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women 36 EDUCATION The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff

9

need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol 40 CONCLUSION AND SUMMARY 41 PREVALENCE OF DRINKING ALCOHOL The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study) 42 AVAILABILITY AND PURCHASING Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat 43 CONSUMPTION The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units 44 DRINKING LOCATIONS Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else) Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased 45 ATTITUDES AND BEHAVIOURS

10

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds 46 LEGISLATION PROMOTION AND REGULATION Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages 47 EDUCATION Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything 48 RECOMMENDATIONS Strategists and commissioners may want to consider the following recommendations The following recommendations are based on findings from studies reviewed in this paper

Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink Consider processes to undertake cumulative impact policies

Increase education parents receive regarding alcohol misuse and its impact on young people

11

Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

o Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets o Reducing the promotion of alcohol through advertising o Reducing the scale of proxy sales by imposing greater fines on those purchasing

alcohol on behalf of under-age drinkers

To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

12

The following are more specific recommendations taken from the studies Reduce access to alcohol by for example preventing use of fake ID Discourage older members of the public family members and friends from purchasing alcohol

on behalf of young people under 18

Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

Increase the role of educational programmes that can focus on promoting independence and

resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

Provide better access to specialised staff within schools and colleges that can oversee issues

and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

To ensure effective harm prevention is delivered through targeting education information and

support at an individual level among young people and control of the concentration of alcohol outlets at a community level

Develop innovative train the trainer programmes for front line staff in the fire and rescue and

police to provide parents with brief advice on alcohol

To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

A clear pre-watershed ban should be imposed on television alcohol advertising

Alcohol advertising in cinemas should be restricted to films with an 18-certificate

In-store alcohol promotion should be restricted to the areas selling alcohol

Age-affirmation pages should be made more stringent to prevent the access of under-18s to

alcohol-brand websites

There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

There should be greater government oversight of and involvement in the regulation of alcohol

promotion

13

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

he influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation 2 lsquoT

York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation

York Seaman P Ikegwuonu T (2010) 5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study

Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

14

APPENDIX 1 1 Smoking drinking and drug use

among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

A survey carried out for the NHS Information Centre by the National Centre for Social Research and the National Foundation for Educational Research The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2 Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

TSNW Young Persons Alcohol Toba

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3 Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4 Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse bull Provide protective influences and

bull Deter them from serious alcohol misuse

5 North West ChiMatters Child Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public

and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related

15

health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

health issues for maternity children and young people in the North West

6 Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8 Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

16

APPENDIX 2 Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read A summary of the findings and concluding remarks from the study state that The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

17

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

image4png

image2png

Report produced by Beverley Dajani

March 2012

YOUNG PEOPLE AND ALCOHOL MISUSE

10 PURPOSE

The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration

20 BACKGROUND

Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1

The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56

Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows

middot Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)

middot White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo

middot The coalition our Programme for government (May 2010) included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems

middot Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks

middot Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises

middot Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

middot Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

middot Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14 ) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE

31 PREVALANCE OF DRINKING ALCOHOL

The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009)

Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds)

In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27

Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009)

The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool

32 AVAILABILITY AND PURCHASING

The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol

However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region

The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on

33 CONSUMPTION

The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56 and 29 respectively) On the days they did drink more than half (59) drank more than four units on average

The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them

34 DRINKING LOCATIONS

Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises

The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009

35 ATTITUDE AND BEHAVIOURS

The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much

Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol

Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found 53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011

Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females)

The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009)

The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time

36 LEGISLATION PROMOTION AND REGULATION

Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

middot Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

middot A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

middot Young people overwhelmingly reject age affirmation pages as an adequate mechanism for preventing those aged under-18 accessing alcohol-brand websites

middot Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

middot Most young people believe that government should have greater oversight of alcohol-promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty

The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so

The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33)

The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women

36 EDUCATION

The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol

40 CONCLUSION AND SUMMARY

41 PREVALENCE OF DRINKING ALCOHOL

The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study)

42 AVAILABILITY AND PURCHASING

Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people

Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat

43 CONSUMPTION

The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units

44 DRINKING LOCATIONS

Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else)

Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased

45 ATTITUDES AND BEHAVIOURS

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives

Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do

Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds

46 LEGISLATION PROMOTION AND REGULATION

Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation

Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages

47 EDUCATION

Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything

48 RECOMMENDATIONS

Strategists and commissioners may want to consider the following recommendations

The following recommendations are based on findings from studies reviewed in this paper

middot Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink

middot Consider processes to undertake cumulative impact policies

middot Increase education parents receive regarding alcohol misuse and its impact on young people

middot Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

middot Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets

middot Reducing the promotion of alcohol through advertising

middot Reducing the scale of proxy sales by imposing greater fines on those purchasing alcohol on behalf of under-age drinkers

middot To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

The following are more specific recommendations taken from the studies

middot Reduce access to alcohol by for example preventing use of fake ID

middot Discourage older members of the public family members and friends from purchasing alcohol on behalf of young people under 18

middot Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

middot Increase the role of educational programmes that can focus on promoting independence and resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

middot Provide better access to specialised staff within schools and colleges that can oversee issues and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

middot To ensure effective harm prevention is delivered through targeting education information and support at an individual level among young people and control of the concentration of alcohol outlets at a community level

middot Develop innovative train the trainer programmes for front line staff in the fire and rescue and police to provide parents with brief advice on alcohol

middot To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

middot A clear pre-watershed ban should be imposed on television alcohol advertising

middot Alcohol advertising in cinemas should be restricted to films with an 18-certificate

middot In-store alcohol promotion should be restricted to the areas selling alcohol

middot Age-affirmation pages should be made more stringent to prevent the access of under-18s to alcohol-brand websites

middot There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

middot There should be greater government oversight of and involvement in the regulation of alcohol promotion

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

2 lsquoThe influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T (2010)

5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

APPENDIX 1

APPENDIX 2

Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read

A summary of the findings and concluding remarks from the study state that

The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people

In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews

Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged

It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking

We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised

These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking

However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related

For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas

A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

1

Smoking drinking and drug use among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2

Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

image1emf

TSNW Young

Persons Alcohol Tobacco Survey Report

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3

Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4

Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse

bull Provide protective influences and

bull Deter them from serious alcohol misuse

5

North West ChiMatters Child and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public health issues for maternity children and young people in the North West

6

Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8

Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

CONTENTS

Purpose

3

Background

3

Prevalence of Drinking Alcohol

4

Availability and Purchasing

5

Consumption

5

Drinking locations

6

Attitudes and Behaviour

6

Legislation Promotion and Regulation

7

Education

8

Conclusion and Summary

8

Recommendations

10

References

11

Appendix 1

13

Appendix 2

14

REVIEW

YOUNG PEOPLE AND ALCOHOL MISUSE

Page 9: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

9

need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol 40 CONCLUSION AND SUMMARY 41 PREVALENCE OF DRINKING ALCOHOL The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study) 42 AVAILABILITY AND PURCHASING Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat 43 CONSUMPTION The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units 44 DRINKING LOCATIONS Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else) Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased 45 ATTITUDES AND BEHAVIOURS

10

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds 46 LEGISLATION PROMOTION AND REGULATION Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages 47 EDUCATION Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything 48 RECOMMENDATIONS Strategists and commissioners may want to consider the following recommendations The following recommendations are based on findings from studies reviewed in this paper

Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink Consider processes to undertake cumulative impact policies

Increase education parents receive regarding alcohol misuse and its impact on young people

11

Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

o Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets o Reducing the promotion of alcohol through advertising o Reducing the scale of proxy sales by imposing greater fines on those purchasing

alcohol on behalf of under-age drinkers

To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

12

The following are more specific recommendations taken from the studies Reduce access to alcohol by for example preventing use of fake ID Discourage older members of the public family members and friends from purchasing alcohol

on behalf of young people under 18

Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

Increase the role of educational programmes that can focus on promoting independence and

resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

Provide better access to specialised staff within schools and colleges that can oversee issues

and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

To ensure effective harm prevention is delivered through targeting education information and

support at an individual level among young people and control of the concentration of alcohol outlets at a community level

Develop innovative train the trainer programmes for front line staff in the fire and rescue and

police to provide parents with brief advice on alcohol

To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

A clear pre-watershed ban should be imposed on television alcohol advertising

Alcohol advertising in cinemas should be restricted to films with an 18-certificate

In-store alcohol promotion should be restricted to the areas selling alcohol

Age-affirmation pages should be made more stringent to prevent the access of under-18s to

alcohol-brand websites

There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

There should be greater government oversight of and involvement in the regulation of alcohol

promotion

13

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

he influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation 2 lsquoT

York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation

York Seaman P Ikegwuonu T (2010) 5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study

Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

14

APPENDIX 1 1 Smoking drinking and drug use

among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

A survey carried out for the NHS Information Centre by the National Centre for Social Research and the National Foundation for Educational Research The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2 Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

TSNW Young Persons Alcohol Toba

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3 Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4 Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse bull Provide protective influences and

bull Deter them from serious alcohol misuse

5 North West ChiMatters Child Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public

and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related

15

health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

health issues for maternity children and young people in the North West

6 Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8 Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

16

APPENDIX 2 Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read A summary of the findings and concluding remarks from the study state that The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

17

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

image4png

image2png

Report produced by Beverley Dajani

March 2012

YOUNG PEOPLE AND ALCOHOL MISUSE

10 PURPOSE

The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration

20 BACKGROUND

Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1

The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56

Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows

middot Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)

middot White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo

middot The coalition our Programme for government (May 2010) included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems

middot Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks

middot Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises

middot Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

middot Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

middot Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14 ) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE

31 PREVALANCE OF DRINKING ALCOHOL

The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009)

Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds)

In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27

Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009)

The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool

32 AVAILABILITY AND PURCHASING

The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol

However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region

The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on

33 CONSUMPTION

The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56 and 29 respectively) On the days they did drink more than half (59) drank more than four units on average

The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them

34 DRINKING LOCATIONS

Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises

The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009

35 ATTITUDE AND BEHAVIOURS

The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much

Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol

Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found 53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011

Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females)

The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009)

The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time

36 LEGISLATION PROMOTION AND REGULATION

Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

middot Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

middot A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

middot Young people overwhelmingly reject age affirmation pages as an adequate mechanism for preventing those aged under-18 accessing alcohol-brand websites

middot Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

middot Most young people believe that government should have greater oversight of alcohol-promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty

The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so

The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33)

The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women

36 EDUCATION

The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol

40 CONCLUSION AND SUMMARY

41 PREVALENCE OF DRINKING ALCOHOL

The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study)

42 AVAILABILITY AND PURCHASING

Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people

Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat

43 CONSUMPTION

The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units

44 DRINKING LOCATIONS

Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else)

Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased

45 ATTITUDES AND BEHAVIOURS

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives

Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do

Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds

46 LEGISLATION PROMOTION AND REGULATION

Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation

Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages

47 EDUCATION

Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything

48 RECOMMENDATIONS

Strategists and commissioners may want to consider the following recommendations

The following recommendations are based on findings from studies reviewed in this paper

middot Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink

middot Consider processes to undertake cumulative impact policies

middot Increase education parents receive regarding alcohol misuse and its impact on young people

middot Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

middot Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets

middot Reducing the promotion of alcohol through advertising

middot Reducing the scale of proxy sales by imposing greater fines on those purchasing alcohol on behalf of under-age drinkers

middot To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

The following are more specific recommendations taken from the studies

middot Reduce access to alcohol by for example preventing use of fake ID

middot Discourage older members of the public family members and friends from purchasing alcohol on behalf of young people under 18

middot Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

middot Increase the role of educational programmes that can focus on promoting independence and resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

middot Provide better access to specialised staff within schools and colleges that can oversee issues and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

middot To ensure effective harm prevention is delivered through targeting education information and support at an individual level among young people and control of the concentration of alcohol outlets at a community level

middot Develop innovative train the trainer programmes for front line staff in the fire and rescue and police to provide parents with brief advice on alcohol

middot To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

middot A clear pre-watershed ban should be imposed on television alcohol advertising

middot Alcohol advertising in cinemas should be restricted to films with an 18-certificate

middot In-store alcohol promotion should be restricted to the areas selling alcohol

middot Age-affirmation pages should be made more stringent to prevent the access of under-18s to alcohol-brand websites

middot There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

middot There should be greater government oversight of and involvement in the regulation of alcohol promotion

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

2 lsquoThe influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T (2010)

5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

APPENDIX 1

APPENDIX 2

Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read

A summary of the findings and concluding remarks from the study state that

The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people

In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews

Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged

It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking

We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised

These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking

However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related

For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas

A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

1

Smoking drinking and drug use among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2

Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

image1emf

TSNW Young

Persons Alcohol Tobacco Survey Report

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3

Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4

Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse

bull Provide protective influences and

bull Deter them from serious alcohol misuse

5

North West ChiMatters Child and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public health issues for maternity children and young people in the North West

6

Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8

Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

CONTENTS

Purpose

3

Background

3

Prevalence of Drinking Alcohol

4

Availability and Purchasing

5

Consumption

5

Drinking locations

6

Attitudes and Behaviour

6

Legislation Promotion and Regulation

7

Education

8

Conclusion and Summary

8

Recommendations

10

References

11

Appendix 1

13

Appendix 2

14

REVIEW

YOUNG PEOPLE AND ALCOHOL MISUSE

Page 10: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

10

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds 46 LEGISLATION PROMOTION AND REGULATION Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages 47 EDUCATION Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything 48 RECOMMENDATIONS Strategists and commissioners may want to consider the following recommendations The following recommendations are based on findings from studies reviewed in this paper

Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink Consider processes to undertake cumulative impact policies

Increase education parents receive regarding alcohol misuse and its impact on young people

11

Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

o Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets o Reducing the promotion of alcohol through advertising o Reducing the scale of proxy sales by imposing greater fines on those purchasing

alcohol on behalf of under-age drinkers

To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

12

The following are more specific recommendations taken from the studies Reduce access to alcohol by for example preventing use of fake ID Discourage older members of the public family members and friends from purchasing alcohol

on behalf of young people under 18

Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

Increase the role of educational programmes that can focus on promoting independence and

resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

Provide better access to specialised staff within schools and colleges that can oversee issues

and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

To ensure effective harm prevention is delivered through targeting education information and

support at an individual level among young people and control of the concentration of alcohol outlets at a community level

Develop innovative train the trainer programmes for front line staff in the fire and rescue and

police to provide parents with brief advice on alcohol

To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

A clear pre-watershed ban should be imposed on television alcohol advertising

Alcohol advertising in cinemas should be restricted to films with an 18-certificate

In-store alcohol promotion should be restricted to the areas selling alcohol

Age-affirmation pages should be made more stringent to prevent the access of under-18s to

alcohol-brand websites

There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

There should be greater government oversight of and involvement in the regulation of alcohol

promotion

13

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

he influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation 2 lsquoT

York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation

York Seaman P Ikegwuonu T (2010) 5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study

Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

14

APPENDIX 1 1 Smoking drinking and drug use

among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

A survey carried out for the NHS Information Centre by the National Centre for Social Research and the National Foundation for Educational Research The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2 Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

TSNW Young Persons Alcohol Toba

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3 Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4 Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse bull Provide protective influences and

bull Deter them from serious alcohol misuse

5 North West ChiMatters Child Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public

and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related

15

health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

health issues for maternity children and young people in the North West

6 Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8 Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

16

APPENDIX 2 Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read A summary of the findings and concluding remarks from the study state that The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

17

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

image4png

image2png

Report produced by Beverley Dajani

March 2012

YOUNG PEOPLE AND ALCOHOL MISUSE

10 PURPOSE

The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration

20 BACKGROUND

Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1

The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56

Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows

middot Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)

middot White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo

middot The coalition our Programme for government (May 2010) included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems

middot Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks

middot Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises

middot Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

middot Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

middot Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14 ) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE

31 PREVALANCE OF DRINKING ALCOHOL

The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009)

Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds)

In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27

Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009)

The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool

32 AVAILABILITY AND PURCHASING

The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol

However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region

The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on

33 CONSUMPTION

The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56 and 29 respectively) On the days they did drink more than half (59) drank more than four units on average

The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them

34 DRINKING LOCATIONS

Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises

The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009

35 ATTITUDE AND BEHAVIOURS

The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much

Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol

Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found 53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011

Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females)

The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009)

The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time

36 LEGISLATION PROMOTION AND REGULATION

Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

middot Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

middot A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

middot Young people overwhelmingly reject age affirmation pages as an adequate mechanism for preventing those aged under-18 accessing alcohol-brand websites

middot Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

middot Most young people believe that government should have greater oversight of alcohol-promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty

The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so

The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33)

The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women

36 EDUCATION

The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol

40 CONCLUSION AND SUMMARY

41 PREVALENCE OF DRINKING ALCOHOL

The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study)

42 AVAILABILITY AND PURCHASING

Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people

Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat

43 CONSUMPTION

The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units

44 DRINKING LOCATIONS

Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else)

Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased

45 ATTITUDES AND BEHAVIOURS

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives

Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do

Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds

46 LEGISLATION PROMOTION AND REGULATION

Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation

Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages

47 EDUCATION

Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything

48 RECOMMENDATIONS

Strategists and commissioners may want to consider the following recommendations

The following recommendations are based on findings from studies reviewed in this paper

middot Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink

middot Consider processes to undertake cumulative impact policies

middot Increase education parents receive regarding alcohol misuse and its impact on young people

middot Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

middot Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets

middot Reducing the promotion of alcohol through advertising

middot Reducing the scale of proxy sales by imposing greater fines on those purchasing alcohol on behalf of under-age drinkers

middot To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

The following are more specific recommendations taken from the studies

middot Reduce access to alcohol by for example preventing use of fake ID

middot Discourage older members of the public family members and friends from purchasing alcohol on behalf of young people under 18

middot Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

middot Increase the role of educational programmes that can focus on promoting independence and resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

middot Provide better access to specialised staff within schools and colleges that can oversee issues and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

middot To ensure effective harm prevention is delivered through targeting education information and support at an individual level among young people and control of the concentration of alcohol outlets at a community level

middot Develop innovative train the trainer programmes for front line staff in the fire and rescue and police to provide parents with brief advice on alcohol

middot To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

middot A clear pre-watershed ban should be imposed on television alcohol advertising

middot Alcohol advertising in cinemas should be restricted to films with an 18-certificate

middot In-store alcohol promotion should be restricted to the areas selling alcohol

middot Age-affirmation pages should be made more stringent to prevent the access of under-18s to alcohol-brand websites

middot There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

middot There should be greater government oversight of and involvement in the regulation of alcohol promotion

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

2 lsquoThe influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T (2010)

5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

APPENDIX 1

APPENDIX 2

Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read

A summary of the findings and concluding remarks from the study state that

The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people

In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews

Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged

It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking

We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised

These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking

However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related

For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas

A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

1

Smoking drinking and drug use among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2

Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

image1emf

TSNW Young

Persons Alcohol Tobacco Survey Report

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3

Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4

Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse

bull Provide protective influences and

bull Deter them from serious alcohol misuse

5

North West ChiMatters Child and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public health issues for maternity children and young people in the North West

6

Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8

Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

CONTENTS

Purpose

3

Background

3

Prevalence of Drinking Alcohol

4

Availability and Purchasing

5

Consumption

5

Drinking locations

6

Attitudes and Behaviour

6

Legislation Promotion and Regulation

7

Education

8

Conclusion and Summary

8

Recommendations

10

References

11

Appendix 1

13

Appendix 2

14

REVIEW

YOUNG PEOPLE AND ALCOHOL MISUSE

Page 11: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

11

Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

o Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets o Reducing the promotion of alcohol through advertising o Reducing the scale of proxy sales by imposing greater fines on those purchasing

alcohol on behalf of under-age drinkers

To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

12

The following are more specific recommendations taken from the studies Reduce access to alcohol by for example preventing use of fake ID Discourage older members of the public family members and friends from purchasing alcohol

on behalf of young people under 18

Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

Increase the role of educational programmes that can focus on promoting independence and

resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

Provide better access to specialised staff within schools and colleges that can oversee issues

and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

To ensure effective harm prevention is delivered through targeting education information and

support at an individual level among young people and control of the concentration of alcohol outlets at a community level

Develop innovative train the trainer programmes for front line staff in the fire and rescue and

police to provide parents with brief advice on alcohol

To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

A clear pre-watershed ban should be imposed on television alcohol advertising

Alcohol advertising in cinemas should be restricted to films with an 18-certificate

In-store alcohol promotion should be restricted to the areas selling alcohol

Age-affirmation pages should be made more stringent to prevent the access of under-18s to

alcohol-brand websites

There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

There should be greater government oversight of and involvement in the regulation of alcohol

promotion

13

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

he influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation 2 lsquoT

York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation

York Seaman P Ikegwuonu T (2010) 5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study

Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

14

APPENDIX 1 1 Smoking drinking and drug use

among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

A survey carried out for the NHS Information Centre by the National Centre for Social Research and the National Foundation for Educational Research The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2 Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

TSNW Young Persons Alcohol Toba

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3 Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4 Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse bull Provide protective influences and

bull Deter them from serious alcohol misuse

5 North West ChiMatters Child Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public

and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related

15

health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

health issues for maternity children and young people in the North West

6 Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8 Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

16

APPENDIX 2 Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read A summary of the findings and concluding remarks from the study state that The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

17

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

image4png

image2png

Report produced by Beverley Dajani

March 2012

YOUNG PEOPLE AND ALCOHOL MISUSE

10 PURPOSE

The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration

20 BACKGROUND

Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1

The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56

Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows

middot Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)

middot White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo

middot The coalition our Programme for government (May 2010) included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems

middot Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks

middot Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises

middot Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

middot Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

middot Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14 ) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE

31 PREVALANCE OF DRINKING ALCOHOL

The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009)

Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds)

In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27

Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009)

The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool

32 AVAILABILITY AND PURCHASING

The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol

However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region

The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on

33 CONSUMPTION

The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56 and 29 respectively) On the days they did drink more than half (59) drank more than four units on average

The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them

34 DRINKING LOCATIONS

Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises

The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009

35 ATTITUDE AND BEHAVIOURS

The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much

Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol

Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found 53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011

Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females)

The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009)

The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time

36 LEGISLATION PROMOTION AND REGULATION

Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

middot Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

middot A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

middot Young people overwhelmingly reject age affirmation pages as an adequate mechanism for preventing those aged under-18 accessing alcohol-brand websites

middot Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

middot Most young people believe that government should have greater oversight of alcohol-promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty

The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so

The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33)

The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women

36 EDUCATION

The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol

40 CONCLUSION AND SUMMARY

41 PREVALENCE OF DRINKING ALCOHOL

The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study)

42 AVAILABILITY AND PURCHASING

Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people

Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat

43 CONSUMPTION

The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units

44 DRINKING LOCATIONS

Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else)

Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased

45 ATTITUDES AND BEHAVIOURS

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives

Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do

Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds

46 LEGISLATION PROMOTION AND REGULATION

Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation

Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages

47 EDUCATION

Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything

48 RECOMMENDATIONS

Strategists and commissioners may want to consider the following recommendations

The following recommendations are based on findings from studies reviewed in this paper

middot Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink

middot Consider processes to undertake cumulative impact policies

middot Increase education parents receive regarding alcohol misuse and its impact on young people

middot Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

middot Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets

middot Reducing the promotion of alcohol through advertising

middot Reducing the scale of proxy sales by imposing greater fines on those purchasing alcohol on behalf of under-age drinkers

middot To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

The following are more specific recommendations taken from the studies

middot Reduce access to alcohol by for example preventing use of fake ID

middot Discourage older members of the public family members and friends from purchasing alcohol on behalf of young people under 18

middot Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

middot Increase the role of educational programmes that can focus on promoting independence and resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

middot Provide better access to specialised staff within schools and colleges that can oversee issues and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

middot To ensure effective harm prevention is delivered through targeting education information and support at an individual level among young people and control of the concentration of alcohol outlets at a community level

middot Develop innovative train the trainer programmes for front line staff in the fire and rescue and police to provide parents with brief advice on alcohol

middot To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

middot A clear pre-watershed ban should be imposed on television alcohol advertising

middot Alcohol advertising in cinemas should be restricted to films with an 18-certificate

middot In-store alcohol promotion should be restricted to the areas selling alcohol

middot Age-affirmation pages should be made more stringent to prevent the access of under-18s to alcohol-brand websites

middot There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

middot There should be greater government oversight of and involvement in the regulation of alcohol promotion

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

2 lsquoThe influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T (2010)

5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

APPENDIX 1

APPENDIX 2

Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read

A summary of the findings and concluding remarks from the study state that

The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people

In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews

Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged

It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking

We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised

These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking

However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related

For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas

A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

1

Smoking drinking and drug use among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2

Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

image1emf

TSNW Young

Persons Alcohol Tobacco Survey Report

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3

Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4

Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse

bull Provide protective influences and

bull Deter them from serious alcohol misuse

5

North West ChiMatters Child and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public health issues for maternity children and young people in the North West

6

Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8

Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

CONTENTS

Purpose

3

Background

3

Prevalence of Drinking Alcohol

4

Availability and Purchasing

5

Consumption

5

Drinking locations

6

Attitudes and Behaviour

6

Legislation Promotion and Regulation

7

Education

8

Conclusion and Summary

8

Recommendations

10

References

11

Appendix 1

13

Appendix 2

14

REVIEW

YOUNG PEOPLE AND ALCOHOL MISUSE

Page 12: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

12

The following are more specific recommendations taken from the studies Reduce access to alcohol by for example preventing use of fake ID Discourage older members of the public family members and friends from purchasing alcohol

on behalf of young people under 18

Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

Increase the role of educational programmes that can focus on promoting independence and

resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

Provide better access to specialised staff within schools and colleges that can oversee issues

and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

To ensure effective harm prevention is delivered through targeting education information and

support at an individual level among young people and control of the concentration of alcohol outlets at a community level

Develop innovative train the trainer programmes for front line staff in the fire and rescue and

police to provide parents with brief advice on alcohol

To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

A clear pre-watershed ban should be imposed on television alcohol advertising

Alcohol advertising in cinemas should be restricted to films with an 18-certificate

In-store alcohol promotion should be restricted to the areas selling alcohol

Age-affirmation pages should be made more stringent to prevent the access of under-18s to

alcohol-brand websites

There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

There should be greater government oversight of and involvement in the regulation of alcohol

promotion

13

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

he influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation 2 lsquoT

York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation

York Seaman P Ikegwuonu T (2010) 5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study

Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

14

APPENDIX 1 1 Smoking drinking and drug use

among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

A survey carried out for the NHS Information Centre by the National Centre for Social Research and the National Foundation for Educational Research The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2 Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

TSNW Young Persons Alcohol Toba

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3 Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4 Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse bull Provide protective influences and

bull Deter them from serious alcohol misuse

5 North West ChiMatters Child Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public

and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related

15

health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

health issues for maternity children and young people in the North West

6 Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8 Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

16

APPENDIX 2 Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read A summary of the findings and concluding remarks from the study state that The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

17

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

image4png

image2png

Report produced by Beverley Dajani

March 2012

YOUNG PEOPLE AND ALCOHOL MISUSE

10 PURPOSE

The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration

20 BACKGROUND

Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1

The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56

Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows

middot Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)

middot White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo

middot The coalition our Programme for government (May 2010) included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems

middot Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks

middot Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises

middot Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

middot Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

middot Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14 ) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE

31 PREVALANCE OF DRINKING ALCOHOL

The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009)

Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds)

In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27

Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009)

The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool

32 AVAILABILITY AND PURCHASING

The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol

However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region

The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on

33 CONSUMPTION

The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56 and 29 respectively) On the days they did drink more than half (59) drank more than four units on average

The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them

34 DRINKING LOCATIONS

Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises

The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009

35 ATTITUDE AND BEHAVIOURS

The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much

Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol

Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found 53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011

Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females)

The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009)

The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time

36 LEGISLATION PROMOTION AND REGULATION

Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

middot Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

middot A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

middot Young people overwhelmingly reject age affirmation pages as an adequate mechanism for preventing those aged under-18 accessing alcohol-brand websites

middot Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

middot Most young people believe that government should have greater oversight of alcohol-promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty

The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so

The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33)

The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women

36 EDUCATION

The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol

40 CONCLUSION AND SUMMARY

41 PREVALENCE OF DRINKING ALCOHOL

The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study)

42 AVAILABILITY AND PURCHASING

Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people

Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat

43 CONSUMPTION

The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units

44 DRINKING LOCATIONS

Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else)

Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased

45 ATTITUDES AND BEHAVIOURS

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives

Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do

Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds

46 LEGISLATION PROMOTION AND REGULATION

Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation

Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages

47 EDUCATION

Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything

48 RECOMMENDATIONS

Strategists and commissioners may want to consider the following recommendations

The following recommendations are based on findings from studies reviewed in this paper

middot Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink

middot Consider processes to undertake cumulative impact policies

middot Increase education parents receive regarding alcohol misuse and its impact on young people

middot Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

middot Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets

middot Reducing the promotion of alcohol through advertising

middot Reducing the scale of proxy sales by imposing greater fines on those purchasing alcohol on behalf of under-age drinkers

middot To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

The following are more specific recommendations taken from the studies

middot Reduce access to alcohol by for example preventing use of fake ID

middot Discourage older members of the public family members and friends from purchasing alcohol on behalf of young people under 18

middot Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

middot Increase the role of educational programmes that can focus on promoting independence and resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

middot Provide better access to specialised staff within schools and colleges that can oversee issues and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

middot To ensure effective harm prevention is delivered through targeting education information and support at an individual level among young people and control of the concentration of alcohol outlets at a community level

middot Develop innovative train the trainer programmes for front line staff in the fire and rescue and police to provide parents with brief advice on alcohol

middot To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

middot A clear pre-watershed ban should be imposed on television alcohol advertising

middot Alcohol advertising in cinemas should be restricted to films with an 18-certificate

middot In-store alcohol promotion should be restricted to the areas selling alcohol

middot Age-affirmation pages should be made more stringent to prevent the access of under-18s to alcohol-brand websites

middot There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

middot There should be greater government oversight of and involvement in the regulation of alcohol promotion

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

2 lsquoThe influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T (2010)

5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

APPENDIX 1

APPENDIX 2

Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read

A summary of the findings and concluding remarks from the study state that

The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people

In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews

Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged

It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking

We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised

These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking

However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related

For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas

A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

1

Smoking drinking and drug use among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2

Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

image1emf

TSNW Young

Persons Alcohol Tobacco Survey Report

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3

Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4

Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse

bull Provide protective influences and

bull Deter them from serious alcohol misuse

5

North West ChiMatters Child and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public health issues for maternity children and young people in the North West

6

Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8

Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

CONTENTS

Purpose

3

Background

3

Prevalence of Drinking Alcohol

4

Availability and Purchasing

5

Consumption

5

Drinking locations

6

Attitudes and Behaviour

6

Legislation Promotion and Regulation

7

Education

8

Conclusion and Summary

8

Recommendations

10

References

11

Appendix 1

13

Appendix 2

14

REVIEW

YOUNG PEOPLE AND ALCOHOL MISUSE

Page 13: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

13

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

he influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation 2 lsquoT

York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation

York Seaman P Ikegwuonu T (2010) 5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study

Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

14

APPENDIX 1 1 Smoking drinking and drug use

among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

A survey carried out for the NHS Information Centre by the National Centre for Social Research and the National Foundation for Educational Research The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2 Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

TSNW Young Persons Alcohol Toba

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3 Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4 Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse bull Provide protective influences and

bull Deter them from serious alcohol misuse

5 North West ChiMatters Child Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public

and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related

15

health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

health issues for maternity children and young people in the North West

6 Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8 Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

16

APPENDIX 2 Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read A summary of the findings and concluding remarks from the study state that The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

17

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

image4png

image2png

Report produced by Beverley Dajani

March 2012

YOUNG PEOPLE AND ALCOHOL MISUSE

10 PURPOSE

The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration

20 BACKGROUND

Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1

The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56

Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows

middot Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)

middot White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo

middot The coalition our Programme for government (May 2010) included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems

middot Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks

middot Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises

middot Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

middot Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

middot Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14 ) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE

31 PREVALANCE OF DRINKING ALCOHOL

The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009)

Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds)

In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27

Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009)

The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool

32 AVAILABILITY AND PURCHASING

The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol

However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region

The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on

33 CONSUMPTION

The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56 and 29 respectively) On the days they did drink more than half (59) drank more than four units on average

The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them

34 DRINKING LOCATIONS

Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises

The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009

35 ATTITUDE AND BEHAVIOURS

The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much

Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol

Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found 53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011

Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females)

The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009)

The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time

36 LEGISLATION PROMOTION AND REGULATION

Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

middot Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

middot A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

middot Young people overwhelmingly reject age affirmation pages as an adequate mechanism for preventing those aged under-18 accessing alcohol-brand websites

middot Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

middot Most young people believe that government should have greater oversight of alcohol-promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty

The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so

The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33)

The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women

36 EDUCATION

The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol

40 CONCLUSION AND SUMMARY

41 PREVALENCE OF DRINKING ALCOHOL

The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study)

42 AVAILABILITY AND PURCHASING

Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people

Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat

43 CONSUMPTION

The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units

44 DRINKING LOCATIONS

Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else)

Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased

45 ATTITUDES AND BEHAVIOURS

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives

Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do

Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds

46 LEGISLATION PROMOTION AND REGULATION

Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation

Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages

47 EDUCATION

Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything

48 RECOMMENDATIONS

Strategists and commissioners may want to consider the following recommendations

The following recommendations are based on findings from studies reviewed in this paper

middot Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink

middot Consider processes to undertake cumulative impact policies

middot Increase education parents receive regarding alcohol misuse and its impact on young people

middot Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

middot Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets

middot Reducing the promotion of alcohol through advertising

middot Reducing the scale of proxy sales by imposing greater fines on those purchasing alcohol on behalf of under-age drinkers

middot To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

The following are more specific recommendations taken from the studies

middot Reduce access to alcohol by for example preventing use of fake ID

middot Discourage older members of the public family members and friends from purchasing alcohol on behalf of young people under 18

middot Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

middot Increase the role of educational programmes that can focus on promoting independence and resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

middot Provide better access to specialised staff within schools and colleges that can oversee issues and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

middot To ensure effective harm prevention is delivered through targeting education information and support at an individual level among young people and control of the concentration of alcohol outlets at a community level

middot Develop innovative train the trainer programmes for front line staff in the fire and rescue and police to provide parents with brief advice on alcohol

middot To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

middot A clear pre-watershed ban should be imposed on television alcohol advertising

middot Alcohol advertising in cinemas should be restricted to films with an 18-certificate

middot In-store alcohol promotion should be restricted to the areas selling alcohol

middot Age-affirmation pages should be made more stringent to prevent the access of under-18s to alcohol-brand websites

middot There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

middot There should be greater government oversight of and involvement in the regulation of alcohol promotion

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

2 lsquoThe influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T (2010)

5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

APPENDIX 1

APPENDIX 2

Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read

A summary of the findings and concluding remarks from the study state that

The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people

In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews

Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged

It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking

We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised

These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking

However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related

For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas

A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

1

Smoking drinking and drug use among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2

Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

image1emf

TSNW Young

Persons Alcohol Tobacco Survey Report

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3

Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4

Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse

bull Provide protective influences and

bull Deter them from serious alcohol misuse

5

North West ChiMatters Child and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public health issues for maternity children and young people in the North West

6

Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8

Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

CONTENTS

Purpose

3

Background

3

Prevalence of Drinking Alcohol

4

Availability and Purchasing

5

Consumption

5

Drinking locations

6

Attitudes and Behaviour

6

Legislation Promotion and Regulation

7

Education

8

Conclusion and Summary

8

Recommendations

10

References

11

Appendix 1

13

Appendix 2

14

REVIEW

YOUNG PEOPLE AND ALCOHOL MISUSE

Page 14: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

14

APPENDIX 1 1 Smoking drinking and drug use

among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

A survey carried out for the NHS Information Centre by the National Centre for Social Research and the National Foundation for Educational Research The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2 Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

TSNW Young Persons Alcohol Toba

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3 Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4 Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse bull Provide protective influences and

bull Deter them from serious alcohol misuse

5 North West ChiMatters Child Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public

and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related

15

health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

health issues for maternity children and young people in the North West

6 Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8 Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

16

APPENDIX 2 Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read A summary of the findings and concluding remarks from the study state that The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

17

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

image4png

image2png

Report produced by Beverley Dajani

March 2012

YOUNG PEOPLE AND ALCOHOL MISUSE

10 PURPOSE

The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration

20 BACKGROUND

Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1

The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56

Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows

middot Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)

middot White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo

middot The coalition our Programme for government (May 2010) included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems

middot Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks

middot Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises

middot Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

middot Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

middot Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14 ) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE

31 PREVALANCE OF DRINKING ALCOHOL

The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009)

Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds)

In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27

Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009)

The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool

32 AVAILABILITY AND PURCHASING

The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol

However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region

The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on

33 CONSUMPTION

The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56 and 29 respectively) On the days they did drink more than half (59) drank more than four units on average

The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them

34 DRINKING LOCATIONS

Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises

The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009

35 ATTITUDE AND BEHAVIOURS

The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much

Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol

Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found 53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011

Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females)

The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009)

The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time

36 LEGISLATION PROMOTION AND REGULATION

Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

middot Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

middot A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

middot Young people overwhelmingly reject age affirmation pages as an adequate mechanism for preventing those aged under-18 accessing alcohol-brand websites

middot Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

middot Most young people believe that government should have greater oversight of alcohol-promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty

The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so

The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33)

The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women

36 EDUCATION

The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol

40 CONCLUSION AND SUMMARY

41 PREVALENCE OF DRINKING ALCOHOL

The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study)

42 AVAILABILITY AND PURCHASING

Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people

Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat

43 CONSUMPTION

The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units

44 DRINKING LOCATIONS

Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else)

Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased

45 ATTITUDES AND BEHAVIOURS

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives

Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do

Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds

46 LEGISLATION PROMOTION AND REGULATION

Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation

Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages

47 EDUCATION

Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything

48 RECOMMENDATIONS

Strategists and commissioners may want to consider the following recommendations

The following recommendations are based on findings from studies reviewed in this paper

middot Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink

middot Consider processes to undertake cumulative impact policies

middot Increase education parents receive regarding alcohol misuse and its impact on young people

middot Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

middot Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets

middot Reducing the promotion of alcohol through advertising

middot Reducing the scale of proxy sales by imposing greater fines on those purchasing alcohol on behalf of under-age drinkers

middot To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

The following are more specific recommendations taken from the studies

middot Reduce access to alcohol by for example preventing use of fake ID

middot Discourage older members of the public family members and friends from purchasing alcohol on behalf of young people under 18

middot Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

middot Increase the role of educational programmes that can focus on promoting independence and resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

middot Provide better access to specialised staff within schools and colleges that can oversee issues and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

middot To ensure effective harm prevention is delivered through targeting education information and support at an individual level among young people and control of the concentration of alcohol outlets at a community level

middot Develop innovative train the trainer programmes for front line staff in the fire and rescue and police to provide parents with brief advice on alcohol

middot To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

middot A clear pre-watershed ban should be imposed on television alcohol advertising

middot Alcohol advertising in cinemas should be restricted to films with an 18-certificate

middot In-store alcohol promotion should be restricted to the areas selling alcohol

middot Age-affirmation pages should be made more stringent to prevent the access of under-18s to alcohol-brand websites

middot There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

middot There should be greater government oversight of and involvement in the regulation of alcohol promotion

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

2 lsquoThe influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T (2010)

5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

APPENDIX 1

APPENDIX 2

Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read

A summary of the findings and concluding remarks from the study state that

The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people

In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews

Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged

It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking

We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised

These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking

However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related

For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas

A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

1

Smoking drinking and drug use among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2

Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

image1emf

TSNW Young

Persons Alcohol Tobacco Survey Report

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3

Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4

Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse

bull Provide protective influences and

bull Deter them from serious alcohol misuse

5

North West ChiMatters Child and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public health issues for maternity children and young people in the North West

6

Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8

Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

CONTENTS

Purpose

3

Background

3

Prevalence of Drinking Alcohol

4

Availability and Purchasing

5

Consumption

5

Drinking locations

6

Attitudes and Behaviour

6

Legislation Promotion and Regulation

7

Education

8

Conclusion and Summary

8

Recommendations

10

References

11

Appendix 1

13

Appendix 2

14

REVIEW

YOUNG PEOPLE AND ALCOHOL MISUSE

Page 15: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

15

health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

health issues for maternity children and young people in the North West

6 Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8 Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

16

APPENDIX 2 Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read A summary of the findings and concluding remarks from the study state that The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

17

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

image4png

image2png

Report produced by Beverley Dajani

March 2012

YOUNG PEOPLE AND ALCOHOL MISUSE

10 PURPOSE

The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration

20 BACKGROUND

Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1

The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56

Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows

middot Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)

middot White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo

middot The coalition our Programme for government (May 2010) included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems

middot Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks

middot Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises

middot Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

middot Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

middot Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14 ) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE

31 PREVALANCE OF DRINKING ALCOHOL

The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009)

Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds)

In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27

Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009)

The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool

32 AVAILABILITY AND PURCHASING

The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol

However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region

The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on

33 CONSUMPTION

The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56 and 29 respectively) On the days they did drink more than half (59) drank more than four units on average

The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them

34 DRINKING LOCATIONS

Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises

The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009

35 ATTITUDE AND BEHAVIOURS

The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much

Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol

Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found 53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011

Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females)

The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009)

The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time

36 LEGISLATION PROMOTION AND REGULATION

Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

middot Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

middot A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

middot Young people overwhelmingly reject age affirmation pages as an adequate mechanism for preventing those aged under-18 accessing alcohol-brand websites

middot Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

middot Most young people believe that government should have greater oversight of alcohol-promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty

The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so

The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33)

The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women

36 EDUCATION

The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol

40 CONCLUSION AND SUMMARY

41 PREVALENCE OF DRINKING ALCOHOL

The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study)

42 AVAILABILITY AND PURCHASING

Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people

Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat

43 CONSUMPTION

The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units

44 DRINKING LOCATIONS

Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else)

Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased

45 ATTITUDES AND BEHAVIOURS

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives

Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do

Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds

46 LEGISLATION PROMOTION AND REGULATION

Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation

Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages

47 EDUCATION

Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything

48 RECOMMENDATIONS

Strategists and commissioners may want to consider the following recommendations

The following recommendations are based on findings from studies reviewed in this paper

middot Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink

middot Consider processes to undertake cumulative impact policies

middot Increase education parents receive regarding alcohol misuse and its impact on young people

middot Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

middot Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets

middot Reducing the promotion of alcohol through advertising

middot Reducing the scale of proxy sales by imposing greater fines on those purchasing alcohol on behalf of under-age drinkers

middot To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

The following are more specific recommendations taken from the studies

middot Reduce access to alcohol by for example preventing use of fake ID

middot Discourage older members of the public family members and friends from purchasing alcohol on behalf of young people under 18

middot Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

middot Increase the role of educational programmes that can focus on promoting independence and resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

middot Provide better access to specialised staff within schools and colleges that can oversee issues and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

middot To ensure effective harm prevention is delivered through targeting education information and support at an individual level among young people and control of the concentration of alcohol outlets at a community level

middot Develop innovative train the trainer programmes for front line staff in the fire and rescue and police to provide parents with brief advice on alcohol

middot To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

middot A clear pre-watershed ban should be imposed on television alcohol advertising

middot Alcohol advertising in cinemas should be restricted to films with an 18-certificate

middot In-store alcohol promotion should be restricted to the areas selling alcohol

middot Age-affirmation pages should be made more stringent to prevent the access of under-18s to alcohol-brand websites

middot There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

middot There should be greater government oversight of and involvement in the regulation of alcohol promotion

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

2 lsquoThe influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T (2010)

5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

APPENDIX 1

APPENDIX 2

Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read

A summary of the findings and concluding remarks from the study state that

The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people

In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews

Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged

It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking

We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised

These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking

However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related

For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas

A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

1

Smoking drinking and drug use among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2

Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

image1emf

TSNW Young

Persons Alcohol Tobacco Survey Report

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3

Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4

Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse

bull Provide protective influences and

bull Deter them from serious alcohol misuse

5

North West ChiMatters Child and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public health issues for maternity children and young people in the North West

6

Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8

Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

CONTENTS

Purpose

3

Background

3

Prevalence of Drinking Alcohol

4

Availability and Purchasing

5

Consumption

5

Drinking locations

6

Attitudes and Behaviour

6

Legislation Promotion and Regulation

7

Education

8

Conclusion and Summary

8

Recommendations

10

References

11

Appendix 1

13

Appendix 2

14

REVIEW

YOUNG PEOPLE AND ALCOHOL MISUSE

Page 16: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

16

APPENDIX 2 Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read A summary of the findings and concluding remarks from the study state that The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

17

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

image4png

image2png

Report produced by Beverley Dajani

March 2012

YOUNG PEOPLE AND ALCOHOL MISUSE

10 PURPOSE

The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration

20 BACKGROUND

Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1

The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56

Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows

middot Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)

middot White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo

middot The coalition our Programme for government (May 2010) included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems

middot Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks

middot Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises

middot Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

middot Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

middot Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14 ) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE

31 PREVALANCE OF DRINKING ALCOHOL

The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009)

Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds)

In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27

Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009)

The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool

32 AVAILABILITY AND PURCHASING

The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol

However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region

The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on

33 CONSUMPTION

The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56 and 29 respectively) On the days they did drink more than half (59) drank more than four units on average

The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them

34 DRINKING LOCATIONS

Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises

The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009

35 ATTITUDE AND BEHAVIOURS

The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much

Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol

Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found 53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011

Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females)

The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009)

The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time

36 LEGISLATION PROMOTION AND REGULATION

Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

middot Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

middot A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

middot Young people overwhelmingly reject age affirmation pages as an adequate mechanism for preventing those aged under-18 accessing alcohol-brand websites

middot Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

middot Most young people believe that government should have greater oversight of alcohol-promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty

The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so

The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33)

The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women

36 EDUCATION

The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol

40 CONCLUSION AND SUMMARY

41 PREVALENCE OF DRINKING ALCOHOL

The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study)

42 AVAILABILITY AND PURCHASING

Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people

Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat

43 CONSUMPTION

The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units

44 DRINKING LOCATIONS

Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else)

Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased

45 ATTITUDES AND BEHAVIOURS

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives

Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do

Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds

46 LEGISLATION PROMOTION AND REGULATION

Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation

Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages

47 EDUCATION

Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything

48 RECOMMENDATIONS

Strategists and commissioners may want to consider the following recommendations

The following recommendations are based on findings from studies reviewed in this paper

middot Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink

middot Consider processes to undertake cumulative impact policies

middot Increase education parents receive regarding alcohol misuse and its impact on young people

middot Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

middot Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets

middot Reducing the promotion of alcohol through advertising

middot Reducing the scale of proxy sales by imposing greater fines on those purchasing alcohol on behalf of under-age drinkers

middot To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

The following are more specific recommendations taken from the studies

middot Reduce access to alcohol by for example preventing use of fake ID

middot Discourage older members of the public family members and friends from purchasing alcohol on behalf of young people under 18

middot Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

middot Increase the role of educational programmes that can focus on promoting independence and resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

middot Provide better access to specialised staff within schools and colleges that can oversee issues and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

middot To ensure effective harm prevention is delivered through targeting education information and support at an individual level among young people and control of the concentration of alcohol outlets at a community level

middot Develop innovative train the trainer programmes for front line staff in the fire and rescue and police to provide parents with brief advice on alcohol

middot To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

middot A clear pre-watershed ban should be imposed on television alcohol advertising

middot Alcohol advertising in cinemas should be restricted to films with an 18-certificate

middot In-store alcohol promotion should be restricted to the areas selling alcohol

middot Age-affirmation pages should be made more stringent to prevent the access of under-18s to alcohol-brand websites

middot There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

middot There should be greater government oversight of and involvement in the regulation of alcohol promotion

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

2 lsquoThe influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T (2010)

5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

APPENDIX 1

APPENDIX 2

Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read

A summary of the findings and concluding remarks from the study state that

The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people

In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews

Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged

It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking

We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised

These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking

However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related

For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas

A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

1

Smoking drinking and drug use among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2

Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

image1emf

TSNW Young

Persons Alcohol Tobacco Survey Report

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3

Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4

Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse

bull Provide protective influences and

bull Deter them from serious alcohol misuse

5

North West ChiMatters Child and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public health issues for maternity children and young people in the North West

6

Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8

Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

CONTENTS

Purpose

3

Background

3

Prevalence of Drinking Alcohol

4

Availability and Purchasing

5

Consumption

5

Drinking locations

6

Attitudes and Behaviour

6

Legislation Promotion and Regulation

7

Education

8

Conclusion and Summary

8

Recommendations

10

References

11

Appendix 1

13

Appendix 2

14

REVIEW

YOUNG PEOPLE AND ALCOHOL MISUSE

Page 17: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

17

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

image4png

image2png

Report produced by Beverley Dajani

March 2012

YOUNG PEOPLE AND ALCOHOL MISUSE

10 PURPOSE

The purpose of this paper is to draw together the key themes emerging from recent (2011) reports on young people and alcohol (Appendix 1) and to highlight strategic issues for consideration

20 BACKGROUND

Over the last decade public concern about the impact of alcohol on health and society has steadily mounted Particular concern has centered on the level and pattern of drinking among children and young people in England and its consequences on health crime violence and antisocial behaviour1

The influences on childrenrsquos drinking are various2 For younger children parents and family play the most important role in their understanding of alcohol3 As teenagers grow older and socialise more peers have a greater effect on their attitudes and behaviour4 Recently there has been concern about the effect that commercial advertising and social networking have on young peoplersquos drinking behaviour56

Some key national and regional developments to address young people and alcohol misuse have set the context for this paper as follows

middot Department for Children Schools and Families (DCSF 2009) study A Review of Reviews relating to the impact of alcohol consumption on young people has some significant findings and conclusions which set the context for what follows (summarised in Appendix 2)

middot White Paper Healthy lives healthy people our strategy for public health in England (2010) incorporates proposals to address the public health problems raised by alcohol This included a focus on young people to lsquoreduce their susceptibility to harmful influences in areas such as sexual health teenage pregnancy drugs and alcoholrsquo

middot The coalition our Programme for government (May 2010) included proposals to address underage drinking by targeting those who persistently sell to underage drinkers by allowing councils and the police to permanently shut down any shop or bar that is repeatedly selling alcohol to children and double the maximum fine for those caught selling alcohol to minors to pound20000 and overhaul the Licensing Act to give local authorities and the police much stronger powers to remove licences from or refuse to grant licences to premises that are causing problems

middot Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee of high street off-trade alcohol retailers who work to promote the responsible retailing of alcohol and to reduce underage alcohol sales) have been formed in an effort to tackle underage drinking CAPs aim to tackle underage drinking through co-operation between alcohol retailers and local stakeholders such as police local authority trading standards and licensing teams schools and health networks

middot Police Reform and Social Responsibility Act (September 2011) will allow doubling the maximum fine for premises which persistently sell alcohol to under 18s and for increasing the period of suspensions which can be imposed on such premises

middot Public Health Responsibility Deal (March 2011) aims to bring together government business and public health organisations to tackle public health issues Alcohol is one of five areas of activity with a core commitment to lsquofoster a culture of responsible drinking which will help people to drink within guidelineslsquo Within the pledges made around alcohol specific pledges concerning young people include tackling underage alcohol sales by enforcing the existing Challenge 21 and Challenge 25 identification campaigns and ensuring alcohol advertising is not targeted at children and young people

middot Change4Life programme has expanded with strategies to help parents discuss health issues and behaviours including alcohol with their children

middot Liverpool City Regionrsquos Child Poverty and Life Chances Strategy (2011-14 ) raises concern as alcohol misuse amongst adults can have an adverse impact on children and family life The strategy goes onto suggest that the NHS need to lead on reducing alcohol misuse amongst young people through supporting effective parenting

30 OUTCOMES FROM REVIEW OF ALCOHOL AND YOUNG PEOPLE

31 PREVALANCE OF DRINKING ALCOHOL

The Smoking drinking and drug use among young people in England study (2011 - SDDE) carried out by the by the National Centre for Social Research and the National Foundation for Educational Research found that in recent years there has been a steady decline in the proportion of pupils who drink alcohol In 2010 the year-on-year decline from 2009 was more pronounced than previously This was also reflected in the Trading Standards (2011) survey which found the percentage of 14-17 year olds claiming to drink alcohol once a week or more fell by 9 (29 2011 cf 38 2009)

Both the SDDE study and Trading Standards survey found that the proportion of pupils claiming to have never drunk alcohol is steadily increasing Trends within the two studies suggest as age increases young people drink more often However the proportion of young people who drank alcohol in the last week is falling As in previous years similar proportions of boys and girls drank alcohol in the last seven days and older pupils were more likely to have done so than younger pupils (from 1 of 11 year olds to 30 of 15 year olds)

In relation to binge drinking where binge drinking is defined as having five drinks or more on one occasion the Trading Standards survey found that 20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 year olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) compared with males at 27

Across those Cheshire and Merseyside Local Authorities who participated in the Trading Standards survey Cheshire West were reported as having one of the largest percentages of binge drinkers for 14-17 year olds at 23 in contrast to the relatively lower levels measured in Liverpool (6) and Cheshire East (8)

The majority of the 14-17 year old young people surveyed (39) claimed to drink in groups of 6ndash10 Drinking in groups of six or more has risen by 9 (79 cf 70 in 2009) Yet the proportion of 14 ndash 17 year olds drinking 30+ units a week has fallen by 6 (9 cf 15 in 2009)

The 2011 survey found 1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in 2009 The percentage claiming to drink alone was higher amongst 14-year-old males from Liverpool

32 AVAILABILITY AND PURCHASING

The SDDE study found pupils are more likely to be given alcohol than to buy it most commonly by family or friends This is consistent with the Trading Standards survey which found that one fifth (20) of 14-17 year olds now claim that they purchase alcohol themselves down 6 from 2009 However about half (48) of pupils who ever drink also said they buy alcohol despite being well below the age when they can legally do so (18 years old) In 2010 pupils who drank were most likely to buy alcohol from friends or relatives (26) someone else (16) an off-licence (16) or a shop or supermarket (12) which is consistent with the Trading Standards survey and Alcohol Young Women Peer Research (2011) This latter survey went onto find in many cases the young women were easily able to purchase alcohol themselves often-using fake ID often finding supermarkets more difficult to gain alcohol from The Trading Standards survey identified a slight increase in the proportion of 17 year olds claiming to buy their own alcohol (57 cf 56 in 2009) whereas all other ages recorded a decline in terms of buying alcohol themselves Otherwise there has been little change in where young people purchase alcohol Although the SDDE and Young Women Peer Research (2011) studies suggested that off-licenses were not the number one choice for young people purchasing alcohol

However Alcohol Concerns (2011) report One on Every Corner found off-licensed sales are the predominant direct and indirect source of access to alcohol for young people under-18-years-old and growing international evidence links off-licence density with various negative alcohol-related consequencesrsquo The report went on to find that nearly 10 of all alcohol specific hospital admissions in England excluding London are directly attributable to off-licence density meaning availability rather than any other external factor is the cause of one in ten of such harms Further analysis using linear regression modelling found that nationally on average every two extra off-licences per 100000 of population results in one alcohol specific hospital admission of a person under-18- years-old per 100000 of population There is however variation by region

The Alcohol Young Women Peer Research (2011) found money was not seen as a real barrier to accessing alcohol and that young women enabled themselves to have enough money to purchase alcohol when it was needed In many cases they preferred to buy alcohol instead of items such as snack food clothing make-up or other items they would normally spend their money on

33 CONSUMPTION

The SDDE study found the mean amount of alcohol consumed by pupils who had drunk in the last week was 129 units Most pupils who drank in the last week had done so on one or two days (56 and 29 respectively) On the days they did drink more than half (59) drank more than four units on average

The Alcohol Young Women Peer Research (2011) study found that the factors that had the greatest influence on whether young women consumed larger amounts of alcohol were their peers and the ease of accessibility that they had to alcohol be it from members of the public older peers or parents purchasing it for them

34 DRINKING LOCATIONS

Alcohol Concernrsquos report rsquoOne on every cornerrsquo (2011) suggests England is a country that increasingly chooses to drink at home This is due at least in part to the difference in price between alcohol bought from on and off-licensed premises

The SDDE study found there are differences between the settings in which younger and older pupils are likely to drink 68 of 11 and 12 year olds who drank alcohol usually drank with their parents and a similar proportion (65) said they usually drank at home By the age of 15 pupils were most likely to drink with friends of both sexes (74 of 15-year-old drinkers) They were less likely than younger pupils to drink at home (45) and more likely to drink in other locations 57 drank at parties with friends 51 in someone elsersquos home and 29 outside (on the street in a park or somewhere else) The proportion of pupils who drink who buy alcohol in pubs and bars has decreased Similarly the Trading Standards survey identified a decrease again compared with 2009 in the percentage of people drinking outside (21 cf 30 in 2009) and within pubs clubs (20 cf 28 in 2009) However the survey did not identify an increase in the proportion drinking at home or at friendsrsquo homes with parents present compared with 2009

35 ATTITUDE AND BEHAVIOURS

The SDDE study found that pupilsrsquo drinking are less likely to drink if their parents disapprove and more likely to drink if this is tolerated by their parents As many as 48 of young people said their families did not mind them drinking as long as they did not drink too much with a small proportion (1) who said their parents let them drink as much as they like Most pupils (85) who said that their parents would not like them to drink had never drunk alcohol compared with 27 of those whose parents donrsquot mind them drinking as long as they didnrsquot drink too much

Similarly pupils are more likely to drink if they live with other people who do the proportion of pupils who drank alcohol in the last week increased from 4 of those who lived in non-drinking households to 26 of those who lived with three or more people who drank alcohol

Pupils are becoming less tolerant of drinking and drunkenness among their peers For example in 2010 32 agreed that it was OK for someone of their age to drink alcohol once a week compared with 46 in 2003 Over the same period the proportion who thought it okay for someone of their age to get drunk once a week also fell from 20 to 11 However the Trading Standards survey found 53 claimed to drink alcohol to get drunk with an increase for 17 year olds 47 in 2009 to 66 in 2011

Pupils aged between 11 and 15 were most likely to believe that people of their own age drink to look cool in front of their friends (76 in 2010) to be more sociable with friends (65 - also consistent with the alcohol Young Women Peer Research study) because their friends pressured them into it (62) or because it gives them a rush or buzz (60) Those who had drunk alcohol in the last week were most likely to think that their peers drank to be more sociable (84) because it gives them a rush or buzz (78) or to feel more confident (71) The Trading Standards survey found 53 of young people claimed to drink alcohol to get drunk (66 17 year olds cf 47 in 2009) 22 claimed to drink alcohol because there is nothing else to do (28 17 year olds cf 41 in 2009) and 87 make sure they do not drink on their own (increasing to 92 amongst females)

The Trading Standards survey noted that there was an increase in the proportion regretting having sex after drinking (15 cf 9 in 2009) fewer young people had either been in a car with a young person who had been drinking (13 cf 6 in 2009) or been violent or had a fight when drunk (22 cf 26 in 2009)

The Alcohol Young Women Peer Research (2011) study found that that consuming alcohol was perceived as an integral part of young peoplersquos lives Most of the young women felt that consuming alcohol gave them an insight into what they feel most other teenagers are doing and that drinking alcohol prevents them feeling excluded from what the majority of their generation does The idea that it is normal for teenagers to drink created a lot of curiosity around the substance for most young women and this contributed to their decision to drink for the first time

36 LEGISLATION PROMOTION AND REGULATION

Analysis of the Overexposed and overlooked Young peoplersquos views on the regulation of alcohol promotion (2011) report identified five key findings based on young peoplersquos experiences and expectations of alcohol promotion and regulation

middot Young people surveyed support stronger regulation of alcohol advertising on traditional media channels such as television cinema and in-store promotion

middot A significant proportion of young people surveyed do not recognise lsquobelow the linersquo alcohol-marketing strategies such as festival and sports sponsorship or alcohol marketing via social networking sites online - A finding consistent across both genders and all ages

middot Young people overwhelmingly reject age affirmation pages as an adequate mechanism for preventing those aged under-18 accessing alcohol-brand websites

middot Age and gender affect onersquos views on the regulation of alcohol promotion and the desire for information - As young people grow older they move from support for stronger regulation towards support for weaker regulation Children aged 11-and-under are the greatest supporters of the strongest regulation ie a complete advertising ban Older respondents are the greatest supporters of weaker regulation 16-17 year-olds are more likely than other ages to support removing advertising regulation altogether Young women are consistently more supportive than young men of more extensive health warnings are and want improved access to health information about the risks of alcohol across different mediums

middot Most young people believe that government should have greater oversight of alcohol-promotion regulation and that the alcohol industry should pay for health messages about alcohol

In late 2011 Alcohol Concern-Cymru the Recognition of alcohol brands by primary school children study found that children as young as 10 are familiar with and can readily identify alcohol company brands and logos as well as characters from alcohol television adverts The number of children in the study who were able to identify branding is comparable to and in some cases greater than those recognised branding for products known to appeal to children such as ice cream and cake The study also found that children who watched television later in the evening when more alcohol adverts are aired had greater recall of alcohol brands than those who stopped watching earlier Research has also shown that the earlier people become aware of brands the greater the likelihood they will use them throughout their lives suggesting that early alcohol brand recognition is advantageous to alcohol companies in that future drinkers will choose their products over others as a result of this pre-established brand loyalty

The Trading Standards survey identified an understanding of legislation remains consistent with 90 correctly identifying that it is not a criminal offence for under-18s to drink at home and the majority of 14-17 year olds continue to understand the law in terms of purchasing alcohol However individuals who purchased their own alcohol remain less likely to understand the law with 16 not realising it is an offence to do so

The survey also reviewed identification and found that overall the percentage of respondents asked for ID had decreased (52 cf 55 in 2009) However the proportion of 17 year olds asked for ID had increased significantly (57 cf 33 in 2009) Across Cheshire and Merseyside the survey found that ID was most commonly requested in Cheshire West (both 63) and less often in Knowsley (41) and Liverpool (38) The proportion of young people claiming to have fake ID was measured at 7 the same as reported in 2009 It remains more prevalent amongst 17 year olds (31) The proportion claiming to make their own fake ID has increased by 12 since 2009 (29 cf 17) whereas those purchasing fake ID online remained similar (increasing 1 percentage point to 33)

The Alcohol Young Women Peer Research (2011) study found that if alcohol prices do rise in order to try to deter young women from consuming alcohol this would not be a successful solution Only a minority of the young women gained access to alcohol with a fake ID so the suggestion of ensuring the consumers have valid identification would only be applicable to some young women

36 EDUCATION

The Alcohol Young Women Peer Research (2011) study found that young women felt they are not receiving enough support from schoolscolleges to promote their independence As a result they felt they were limited in the confidence and motivation to break away from the norm and achieve their own independent aspirations The young women felt that teachers and other pastoral support staff need to be more supportive and approachable so young women feel they can speak to them about anything allowing the young women to set focus on their future and work to achieve something positive and raise awareness of future opportunities available to them The young women felt this sort of independence would lead them to be less likely to be influenced by their peers around all issues including alcohol

40 CONCLUSION AND SUMMARY

41 PREVALENCE OF DRINKING ALCOHOL

The reports suggest there has been a steady decline in the proportion of young people who drink alcohol Within Cheshire and Merseyside Cheshire West had one of the largest percentage of binge drinkers compared with Liverpool and Cheshire East and drinking in groups of six or more has risen (noting not every area participated within the study)

42 AVAILABILITY AND PURCHASING

Findings suggest that the greater the availability of alcohol the greater the risk of young people suffering alcohol harm Therefore the changing nature of where people purchase and consume alcohol may have an impact on the risk of harms to young people

Young people are more likely to purchase alcohol from friends and family including their parents than off-licenses and supermarkets For young women money was not seen as a barrier to purchasing alcohol and that they would rather spend their money on alcohol than eat

43 CONSUMPTION

The calculations for alcohol consumption have varied over the years so no clear trend can be identified However those young people who drank in the last week tended to have done so on one or two days and that on those days that they did drink over half of them drank more than four units

44 DRINKING LOCATIONS

Reports have found differences between the settings in which younger and older pupils are likely to drink Young children (11-12 year olds) tend to drink alcohol with their parents and a similar proportion usually drinks at home However by the age of 15 the preferred location is with friends of both sexes and they are less likely to drink at home and more likely to drink in other locations such as at parties with friends in someone elsersquos home and outside (on the street in a park or somewhere else)

Overall the proportion of pupils who drink who buy alcohol in pubs and bars and drink outside has decreased

45 ATTITUDES AND BEHAVIOURS

Drinking behaviour for young people is typically influenced by the attitudes and behaviour of their families with young women reporting that consuming alcohol is seen as an integral part of young peoplersquos lives

Young people are less likely to drink if their parents disapprove and more likely to drink if tolerated by their parents Similarly young people are more likely to drink if they live with other people who do

Overall young people are becoming less tolerant of drinking and drunkenness among their peers However young people are still claiming to drink alcohol to get drunk with an increase for 17 year olds

46 LEGISLATION PROMOTION AND REGULATION

Findings suggest the majority of young people support moderate regulatory measures that robustly limit the exposure of under 18-s to alcohol advertising but do not infringe on advertisersrsquo access to adult audiences Large numbers of young people do not recognise alcohol marketing when it is channelled through sponsorship product merchandise or via social networking sites Overall young people reject age affirmation pages as an adequate mechanism for preventing those aged under 18 accessing alcohol-brand website Younger people (11 and under) are the greatest supporters of the strongest regulation whereas 16 ndash 17 year olds are the greatest supporters of the weakest regulation A significant majority of young people support a sole or shared role for government in the formulation of alcohol-promotion regulation

Regardless of young people targeted by the alcohol industry or not alcohol marketing is clearly making an impression on children If children repeatedly see and hear positive messages about drinking alcohol then their expectations of alcohol are likely to reflect the content of such messages

47 EDUCATION

Evidence suggest that young women are not receiving enough support from schools and colleges to promote independence and those teachers and other pastoral staff need to be supportive and approachable so that young women can speak to them about anything

48 RECOMMENDATIONS

Strategists and commissioners may want to consider the following recommendations

The following recommendations are based on findings from studies reviewed in this paper

middot Place more emphasis on programmes that target 15 to 17 year olds who claim to binge drink

middot Consider processes to undertake cumulative impact policies

middot Increase education parents receive regarding alcohol misuse and its impact on young people

middot Lobby the Home Office for changes in the law aimed at reducing the supply of alcohol to young people by

middot Restricting the use of alcohol as a lsquoloss leaderrsquo by supermarkets and other retail outlets

middot Reducing the promotion of alcohol through advertising

middot Reducing the scale of proxy sales by imposing greater fines on those purchasing alcohol on behalf of under-age drinkers

middot To encourage all areas to introduce TIIG or better record TIIG data to be able to effectively measure and record the levels of alcohol related harm for all patients in both accident and emergency departments and via hospital admissions

The following are more specific recommendations taken from the studies

middot Reduce access to alcohol by for example preventing use of fake ID

middot Discourage older members of the public family members and friends from purchasing alcohol on behalf of young people under 18

middot Discourage off licenses from selling directly to young women who are purchasing alcohol on their behalf

middot Increase the role of educational programmes that can focus on promoting independence and resisting peer influence (eg by improving the quality of such as Personal Social Health and Education lessons)

middot Provide better access to specialised staff within schools and colleges that can oversee issues and progress of students and offer one to one guidance on their wellbeing and education and to additionally increase their awareness of the choices available to them within life

middot To ensure effective harm prevention is delivered through targeting education information and support at an individual level among young people and control of the concentration of alcohol outlets at a community level

middot Develop innovative train the trainer programmes for front line staff in the fire and rescue and police to provide parents with brief advice on alcohol

middot To give consideration to the Loi Evin legislation in force in France to assist in lobbying the Government in relation to the advertising media and contexts most likely to accessed by and appeal to children

middot A clear pre-watershed ban should be imposed on television alcohol advertising

middot Alcohol advertising in cinemas should be restricted to films with an 18-certificate

middot In-store alcohol promotion should be restricted to the areas selling alcohol

middot Age-affirmation pages should be made more stringent to prevent the access of under-18s to alcohol-brand websites

middot There should be greater prominence of health warnings on alcohol advertising and wider access to health information This should be paid for by the alcohol industry

middot There should be greater government oversight of and involvement in the regulation of alcohol promotion

50 REFERENCES

1 Guidance on the consumption of alcohol by children and young people Sir Liam Donaldson Chief Medical Officer for England Department of Health 2009

2 lsquoThe influence of family and friends on young peoplersquos drinking Joseph Rowntree Foundation York Sondhi A Turner C 2011

3 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T 2010

4 Understanding young adultsrsquo alcohol use within social networks Joseph Rowntree Foundation York Seaman P Ikegwuonu T (2010)

5 Department for Education (2011)

6 The impact of alcohol marketing on youth drinking behaviour a two-stage cohort study Alcohol 45(5) 470-480 Gordon R MacKintosh AM Moodie C 2010

APPENDIX 1

APPENDIX 2

Impact of Alcohol Consumption on Young People A Review of Reviews - Department of Children School and Families Newbury-Birch et al 2009 ndash read

A summary of the findings and concluding remarks from the study state that

The focus of the work was a review of reviews of the harms and benefits of alcohol and young people It was clear that many of the reviews in this field were quite old (around half pre-2000) and a large number where based on data from the USA (around half) The majority of the reviews found related to adolescents and collegeuniversity students Thus they have limited general ability to contemporary drinking behaviour by young people in the UK In addition most of the review work was methodologically weak and so it is not possible to have a high degree of confidence about their conclusions Future work may need to include a further review of the primary data literature and may perhaps include a review of intervention studies relating to alcohol and young people

In addition there was a repeated theme in this body of work in which correlations were reported for a wide range of personal familial and social factors and alcohol misuse In addition alcohol misuse was often correlated with a wide range of health and social consequences However it was generally not possible to determine that key risk factors lsquocausedrsquo alcohol misuse or that the latter specifically led to the adverse effects Further to this in the main it was not possible to ascertain the levels of alcohol that led to adverse consequences as was the hope of the results of this review of reviews

Nevertheless there is a very large body of review work that has accumulated over many years and from this evidence some consistent themes emerged

It is relatively clear from the literature that both early initiations into drinking and heavy alcohol consumption can lead to a very wide range of adverse consequences for young peoplersquos physical and mental health These adverse effects consisted of both short-term (acute) and longer-term health problems There is a need for more services for young people to be able to deal with the adverse consequences of drinking

We found few positive effects of drinking on young peoplersquos health with the exception of some social and emotional coping functions of drinking that might help with a sense of positive mental well-being There is also a large literature that characterises risk factors that can lead young people to begin drinking earlier in life or to drink large amounts of alcohol From this body of work key groups that are particularly vulnerable to alcoholrsquos adverse effects can be characterised

These key groups are young people from socially disadvantaged backgrounds and or broken homes who begin to drink early and who may have concurrent psychiatric or behavioural disorder problems In addition children of parents with alcohol-related problems may be particularly vulnerable to developing problems with alcohol themselves One practical indicator of such young people is alcohol presentations at emergency services on weeknights (as opposed to the weekend) and parents who show minimal anxiety about the hospital visit

We also identified some factors that may have a protective effect on childrenrsquos age of Initiation and subsequent use of alcohol In particular good family relations and parents with an accurate and well-balanced knowledge about the effects that alcohol on health and well-being may help to protect children from the adverse effects of drinking

However this field of work is riddled with many interlinked variables related to both risks and consequences of drinking by young people However it is difficult to tease these variables apart and establish the actual relationships between them Thus it is not possible to ascribe a causal link between individualsrsquo personal attributes or life-circumstances and drinking behaviour or indeed alcohol use and a wide range of activities that may result from drinking (but that may also arise due to other unidentified variable(s) As one author reported we know that many students drink a lot and we know that many students have unsafe sex however what we do not know is whether the two things are directly related

For obvious ethical reasons it is not possible to design prospective studies or controlled trials to elucidate the issue of behavioural causality in this field Thus it is necessary to rely on well-designed longitudinal studies and prospective cross-sectional work that is of sufficient scale to allow multivariate analysis which can control for confounding and interactional factors However many of the primary research studies that were cited in the reviews that we have reported were small scale and methodologically weak Unfortunately this review of reviews was not able to identify any meta-analyses of the recent large-scale survey work that has occurred in the UK and which has reported multivariate analyses of different dependent variables that may influence (or arise from) drinking behaviour A key advance in this field would be to establish whether there are primary survey data based on UK populations available and if not to carry out a well-conducted meta-analysis of such areas

A final remark is that most of the research work on alcohol consumption by young people uses imprecise measures of alcohol use Thus studies report concepts such as alcohol misuse abuse disorders and dependence We identified no work that reported specific levels of alcohol consumed in terms of standard drink units or blood alcohol counts Thus from the research to date it is not possible to link different levels of alcohol consumption to different outcomes Hence with a view to the formulation of recommendations about alcohol risk reduction for children and young people it is not easy to conclude that drinking to differing degrees will produce commensurate effects Thus future research in this field needs to include more precise measurement of alcohol use by young people so that this can be more easily related to specific health or social outcomes and psychometric measures of risk or harm due to drinking in young people

1

Smoking drinking and drug use among young people in England London Heath and Social Care Information Centre 2011 Edited by Elizabeth Fuller Bridges S Gull V Omole T Sutton R and Wright V

The study Smoking drinking and drug use among young people in England in 2010 surveyed 7296 secondary school pupils aged 11 to 15 in 246 schools throughout England in the autumn of term of 2010

2

Trading Standards North West Young Persons Alcohol and Tobacco Survey June 2011

image1emf

TSNW Young

Persons Alcohol Tobacco Survey Report

A survey on alcohol and tobacco amongst 14-17 year olds run by Trading Standards in the North West The survey has run biannually since 2005

In the 2011 survey 13051 14-17 year olds from across the North West participated The survey was cross-sectional rather than longitudinal and therefore it does not follow individual students over time but rather surveys a cross-section of the population at repeated time points

3

Alcohol Concern One on every cornerrsquo- The relationship between off-licence density and alcohol harms in young people July 2011

A statistical analysis into the density of off-licensed premises and alcohol harms in young people in selected areas of England

4

Cheshire and Merseyside Child Health Development Programme and the North West Regional Youth Work Unit (NWRYWU) Alcohol Young Women ndash Peer Research 2011

A peer research project on young women and alcohol across Cheshire and Merseyside (in four of the eight PCT areas) The project involved young women acting as researchers to provide information and insight that was not affected by professional views and interpretation It aimed to examine what young women thought would be the best ways to

bull Increase their resilience against serious alcohol misuse

bull Provide protective influences and

bull Deter them from serious alcohol misuse

5

North West ChiMatters Child and Maternal Health Intelligence Briefing Young peoplersquos lifestyles choices and related health indicators local area profile for North West Deacon L Morleo M Perkins and Bellis M 2011

Young peoplersquos lifestyle choices and related health indicators local area profile for Cheshire East 2011 is one in a set of reports that constitute the fourth in a series highlighting intelligence on key public health issues for maternity children and young people in the North West

6

Overexposed and overlooked Young peoplesrsquo views on the regulation of alcohol promotion ndash Alcohol Concern October 2011

A study conducted by Alcohol Concern Youth Policy Project which surveyed the views of over 2300 children and young people under 18 about if how and to what extent alcohol promotion should be regulated in England and Wales

8

Making an Impression ndash Recognition of alcohol brands by primary school children (2011)

A brand recognition exercise amongst 401 10 and 11 year old primary school children across 23 schools from across Wales to identify the extent to which children of this age were aware of alcohol branding and advertising

CONTENTS

Purpose

3

Background

3

Prevalence of Drinking Alcohol

4

Availability and Purchasing

5

Consumption

5

Drinking locations

6

Attitudes and Behaviour

6

Legislation Promotion and Regulation

7

Education

8

Conclusion and Summary

8

Recommendations

10

References

11

Appendix 1

13

Appendix 2

14

REVIEW

YOUNG PEOPLE AND ALCOHOL MISUSE

Page 18: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Chart1

No Returns by LA 2005
No Returns by LA 2007
No Returns by LA 2009
No Returns by LA 2011
670
284
147
52
93
413
382
106
736
792
1684
1461
783
568
1172
731
559
439
762
160
594
388
1047
723
618
393
723
618
218
980
530
1172
1146
1088
1652
831
472
52
270
1095
793
675
550

Sheet1

Chart1

No Returns by LA 2005 (12840)
No Returns by LA 2007 (11724)
No Returns by LA 2009 (13902)
No Returns by LA 2011 (13051)
598
356
181
0
540
955
958
460
748
498
679
942
889
886
447
312
466
522
492
411
1155
461
1701
626
133
283
493
523
138
417
678
1298
550
250
403
290
353
75
942
696
696
735

Sheet1

The majority of the sample still falls under the Greater Manchester Police Authority despite the proportion declining since 2005 Compared to the 2009 survey there is slightly higher representation from Merseyside Cheshire and Cumbria

Base 2005 - 12840 2007 - 11724 2009 ndash 13902 2011 - 13051

Sample breakdown by Police Authority

The maps below provide a geographical illustration of who took part in the survey Approximately two-fifths of respondents (42) provided a postcode of which approaching seven in 10 (68) could be matched for mapping purposes A third decided against disclosing their postcode

Base 5536 Respondents

Balance 1785 Respondents ndash Only provided postcode for first 2-3 characters

1356 Respondents ndash Provided 4+ characters but postcode could not be identified

4374 Respondents ndash Did not enter a postcode

Similar to 2009 an equal percentage of males and females participated in the 2011 survey
As in previous years the sample is comprised predominantly of 15 and 16 year olds although there was a higher representation than previously seen amongst 14 year olds

Base 2005 - 12727 2007 - 11116 2009 ndash 12757 2011 - 12221

Balance Not stated

Sample breakdown by gender

Sample breakdown by age

Base 2005 - 12840 2007 - 11029 2009 ndash 12733 2011 - 12047

Balance Not stated

Sample Breakdown Confidence Intervals

Confidence Interval will be presented for each LA within the individual LA report

The table below highlights that the greatest levels of statistical accuracy can be seen in the sample breakdowns by gender and amongst respondents aged 15 and 16 Sample sizes are sufficient to enable an analysis by all of these segments to identify any significant differences

ALCOHOL CONSUMPTION

Results indicate a further decline in the percentage of young people claiming to drink once a week or more

Base 2005 ndash 12601 2007 - 11652 2009 ndash 13519 2011 - 12964

Balance Not stated

How often do you drink alcohol (Prompted)

Analysing the results at a more detailed level shows a 9 fall in the percentage of young people claiming to drink at least once a week (29 cf 38 in 2009) and a 5 fall in the percentage claiming to drink twice a week (14 cf 19 in 2009)

Base 2007 - 11652 2009 ndash 13519 2011 - 12964

Balance Not stated

Results not available to this level for 2005

How often do you drink alcohol (Prompted)

ldquoHow often do you drink alcoholrdquo findings available at a more detailed level since 2007 Not available to this level for 2005

Young people in Oldham and Trafford have the highest proportion drinking at least once a week (both 40) In contrast the proportion of 14 ndash 17 year olds claiming to never drink or drink less than once a month is highest in Liverpool (80) and Knowsley (63)

Base 12964

Balance Not stated

How often do you drink alcohol (Analysis by Local Authority)

Respondents

Results indicate a fall in the percentage drinking alcohol at least once a week amongst 14 (21 cf35 in 2009) 15 (28 cf 35 in 2009) and 16 year olds (34 cf 40 in 2009) and also amongst males (33 cf 39 in 2009 and females (26 cf 36 in 2009) The figures have increased slightly amongst 17 years olds (54 cf 51 in 2009)

Base 12964

Balance Not stated

How often do you drink alcohol (Analysis by age and gender)

Respondents

Chart1

Twice a week or more
Once a week
Once to 3 times a month
Less than once a month
Never
14
15
25
26
20
12
9
17
30
32
13
15
25
27
21
17
17
27
24
16
38
16
22
11
12
17
16
21
23
23
12
14
28
29
18

Sheet1

There has also been further decreases in the percentage of young people claiming to drink five or more alcoholic drinks at least once a week

Base 2007 - 11524 2009 ndash 13390 2011 - 12789 Respondents

Balance Not stated

Not asked in 2005

How often do you drink 5 or more alcoholic drinks on one occasion (Prompted)

20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Base 2007 - 11524 2009 ndash 13390 2011 ndash 12789 Respondents

Balance Not stated Not asked in 2005

Binge drinking defined as having five drinks or more on one occasion

Frequency of binge drinking

Relatively higher levels of regular binge drinking were identified amongst 14-17 year olds in Rochdale (31) Oldham (25) Blackburn and Trafford (both 23) In contrast relatively lower levels were measured in Liverpool (6) Cheshire East (8) and Manchester (12)

Base 10188

Balance Not stated

Frequency of binge drinking (Analysis by Local Authority)

Respondents

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 years olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) Otherwise results were similar to those reported in 2009

Base 10188

Balance Not stated

How often do you drink alcohol (Analysis by age and gender)

Respondents

Respondents who drink alone

1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in the 2009 survey The percentage claiming to drink alone was higher amongst 14 year olds males and underage drinkers in Liverpool

Do you tend to drink alone or in groups ( who drink alone)

Base 2007 ndash 9151- 2009 ndash 10553 2011 - 9758

Note 17yr olds excluded due to low base in 2007

16 Liverpool

The 2011 results show decreases in the percentage of young people claiming to drink outside and in pubs clubs whereas the percentage who drank alcohol at home with their parents was similar to the level reported in 2009

Base 2005 - 10691 2007 - 9584 2009 ndash 11041 2011 - 10254

Balance Never drink alcohol or not stated

Multiple responses allowed

Where do you mostly drink (Prompted)

Underage drinking in pubs clubs appears to be more prevalent in Rochdale Blackburn and Bury Drinking outside in parks and the streets appears to be more of an issue in Oldham Blackburn Manchester Liverpool and Trafford

Base 10254

Balance Not stated

Percentage drinking outside in pubs or clubs - Analysis by Local Authority

Respondents

Where drinking outside the majority still tend to drink in groups of 6 or more (79) This is similar to the level reported in 2007 (80) and 9 higher than for the 2009 survey Underage drinking in very large groups was more evident in Stockport and Trafford

Base 2007 - 3203 2009 ndash 3323 2011 - 1866

Balance Do not drink outside or not specified

Not asked in 2005

If you drink outside approximately how many other people do you usually drink with

27 Stockport

23 Trafford

7 Warrington

3 Bolton

Of those 14-17 year olds that drink under half (46) claimed to consume no more than 10 units of alcohol per week 3 lower than in 2009 A fifth (21) claimed to drink more than 20 units of alcohol per week 4 lower than in 2009

Base 2007 - 6215 2009 ndash 7413 2011 ndash 6011 Respondents

Balance Not specified or do not drink

In a typical week how many units of alcohol do you drink

WKD and Smirnoff remain popular brands amongst 14-17 year olds However the proportion naming these as preferred brands has decreased in 2011 There is a vast range of drinks and brands not shown on the chart which were the preference of 1 or less

Base 2007 - 3203- 2009 ndash 5505

Balance Not specified or do not drink

Preferred brands

PURCHASING ALCOHOL

Most 14-17 year olds in the North West claimed to get alcohol from their parents guardians
Fewer appear to be buying alcohol themselves although most who are use pubs nightclubs and off-licences which is consistent with previous surveys

Where do you get your alcohol from

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not specified or do not drink

Multiple responses allowed

Chart1

2007
2009
2011
Respondents
5
5
4
9
9
8
16
13
11
15
14
12
19
16
11
20
18
15
50
54
52
50
49
55

Sheet1

The percentage of 14-17 year olds in the North West claiming to purchase alcohol themselves has fallen by 6 compared to the 2009 survey and now stands at half the 2005 percentage

Base 2005 ndash 10766 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not specified or do not drink

Where do you get your alcohol from

Percentage claiming to buy themselves

The percentage of 14-17 year olds claiming to buy alcohol themselves has remained consistent or fallen for most local authorities The only exception is Blackburn which along with Rochdale has the highest percentage (both 32)

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not stated

Percentage buying alcohol themselves - Analysis by Local Authority

Respondents

Chart1

2007
2009
2011
28
26
20
35
26
32
27
28
19
39
29
23
18
14
18
17
31
21
16
22
21
17
21
28
19
34
27
15
34
33
27
36
38
19
16
40
25
32
21
17
17
28
34
22
36
23
19
26
20
20
38
32
27
20
23
17
22
18
13
29
28
22

Sheet1

In comparison to the 2009 results a similar percentage of 17 year olds claimed to be buying alcohol themselves whereas percentages had fallen for other ages and more significantly amongst females

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not stated

Percentage buying alcohol themselves - Analysis by age and gender

Respondents

Chart1

2007
2009
2011
28
26
20
14
17
13
23
21
16
34
30
23
64
56
57
29
25
21
27
26
18

Sheet1

63 Cheshire(W)

61 Stockport

61 Rochdale

41 Knowsley

41 Cumbria

38 Liverpool

Respondents saying ldquoyesrdquo

Have you ever been asked for ID when buying alcohol (Percentage answering ldquoyesrdquo)

Of the 14-17 year olds who claimed to buy alcohol themselves the percentage of 17 year olds being asked for ID has increased by 24 since 2009 However there has been slight declines in the proportions being asked for ID amongst other age groups

Base 2007 - 2620 2009 ndash 2696 2011 - 1924

Balance Not stated or have not bought alcohol themselves

Not asked in 2005

Chart1

2007
2009
2011
55
55
52
45
38
36
55
55
52
57
57
56
33
33
57
59
60
55
50
50
51

Sheet1

Overall the number of young people who claimed to have fake ID remained similar at 7 However this rises to 31 amongst 17 year olds A third claimed to buy their fake ID from the Internet and 29 have made it themselves an increase of 12 in comparison to 2009

Base 2007 - 9290 2009 ndash 9819 2011 - 9967

Balance Not stated

Not asked in 2005

Do you have fake ID

Where did you get your fake ID from

Base 2007 ndash 575 2009 ndash 695 2011 - 731 (All who have fake ID)

Balance Other Not stated

Not asked in 2005

11 Sefton

0 Manchester Liverpool

31 17 year olds

10 14 year olds

9 Male

6 Female

GENERAL ATTITUDES AND BEHAVIOUR

Attitudes and behaviour relating to alcohol

I make sure I am not on my own when out drinking alcohol

Base 2007 ndash 9268 (Avg) 2009 ndash 10630 (Avg) 2011 ndash 9902 (Avg)

Balance Not stated

Not asked in 2005 Not asked in 2007

I always feel in control when I drink

I drink alcohol to get drunk

I tend to forget things when I have been drinking

I worry that my drink may get spiked

I drink alcohol because there is nothing else to do

I drink alcohol because my friends do

Disagree Strongly Disagree

Agree Strongly Agree

92 Females

2011 Differences

65 Males

46 Females

66 17yr olds (47 2009)

36 Females

28 17yr olds (41 2009)

33 17yr olds

Attitudes and behaviour in relation to alcohol have not changed considerably amongst young people in the North West However there were higher proportions of 17 year olds claiming to drink because they have nothing else to do or simply to get drunk

Chart1

2007
2009
2011
Respondents Disagree Strongly Disagree

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

Have you ever had sex (8846)

Have you ever been violent or had a fight whilst drunk (9536)

Have you ever regretted having sex after drinking (5981)

Have you ever been in a car with a young person driving who had been drinking (9867)

No

Yes

Behaviour relating to alcohol

Although there has been a decline in the proportion of young people claiming to have had sex the latest survey results show the percentage of young people regretting having sex as a result of drinking has risen The percentages claiming to have been violent after drinking or in a car with a young person who had been drinking have fallen

See question for 2011 Base

Balance Not stated Not applicable

Not asked in 2005

Chart1

2007
2009
2011
Respondents - No

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
2007 -85 -88 -71
2009 -84 -91 -74 -64
2011 -87 -85 -78 -68
-85 -84 -87
-88 -91 -85
-71 -74 -78
-64 -68
2007 22 28 32 45 51 88
2009 25 25 30 43 55 55 87
2011 26 22 27 42 53 59 87
22 25 26
28 25 22
32 30 27
45 43 42
55 53
51 55 59
88 87 87
2007 -78 -72 -68 -55 -49 -12
2009 -75 -75 -70 -57 -45 -45 -13
2011 -73 -78 -72 -58 -48 -41 -13
-78 -75 -73
-72 -75 -78
-68 -70 -72
-55 -57 -58
-45 -48
-49 -45 -41
-12 -13 -13
Overall 14 15 16 17 Male Female
2007 55 45 55 57 33 59 50
2009 55 38 55 57 33 60 50
2011 52 36 52 56 57 55 51
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall 14 15 16 17 Male Female
2007 28 14 23 34 64 29 27
2009 26 17 21 30 56 25 26
2011 20 13 16 23 57 21 18
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall Blackburn Blackpool Bolton Bury Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 28 35 27 39 31 22 21 34 34 36 16 21 28 36 26 38 20 22 29 31
2009 26 26 14 28 29 18 18 21 21 28 27 33 38 40 17 34 23 20 32 23 18 28 21
2011 20 32 19 23 14 17 16 17 19 15 27 19 25 32 17 22 19 20 27 17 13 22
Overall Overall Overall
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Bury Bury Bury
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
Buy from supermarkets Take from parents Adults outside shops buy Buy from off licences Buy from pubs nightclubs Family friends under 18 Family friends over 18 Parents guardians
2007 5 9 16 15 19 20 50 50
2009 5 9 13 14 16 18 54 49
2011 4 8 11 12 11 15 52 55
Buy from supermarkets Buy from supermarkets Buy from supermarkets
Take from parents Take from parents Take from parents
Adults outside shops buy Adults outside shops buy Adults outside shops buy
Buy from off licences Buy from off licences Buy from off licences
Buy from pubs nightclubs Buy from pubs nightclubs Buy from pubs nightclubs
Family friends under 18 Family friends under 18 Family friends under 18
Family friends over 18 Family friends over 18 Family friends over 18
Parents guardians Parents guardians Parents guardians
Overall 14 15 16 17 Male Female
Twice a week or more 14 12 13 17 38 17 12
Once a week 15 9 15 17 16 16 14
Once to 3 times a month 25 17 25 27 22 21 28
Less than once a month 26 30 27 24 11 23 29
Never 20 32 21 16 12 23 18
Overall Overall Overall Overall Overall
14 14 14 14 14
15 15 15 15 15
16 16 16 16 16
17 17 17 17 17
Male Male Male Male Male
Female Female Female Female Female
Gender Number of respondents Confidence Interval based on 95 confidence levels ndash Results accurate to
Male 6166 +- 075 to 125
Female 6055 +- 076 to 126
Age
14 1544 +- 150 to 249
15 5580 +- 079 to 131
16 4745 +- 085 to 142
17 178 +- 441 to 735
Local Authority
Highest represented LA ndash Lancashire 1461 +- 154 to 256
Lowest represented LA - Manchester 52 +- 815 to 1359
Wirral Wigan Warrington Trafford Tameside Stockport St Helens Sefton Salford Rochdale Oldham
LA by 2005 (12840) 5 4 6 7 4 9 1 1 4 3 7
No Returns by LA 2005 (12840) 598 540 748 889 466 1155 133 138 550 353 942
LA by 2007 (11724) 3 8 4 8 4 4 2 4 2 6
No Returns by LA 2007 (11724) 356 955 498 886 522 461 283 417 250 696
by LA 2009 (13902) 1 7 6 3 4 12 4 5 3 5
No Returns by LA 2009 (13902) 181 958 679 447 492 1701 493 678 403 696
No Returns by LA 2011 (13051) 0 460 942 312 411 626 523 1298 290 75 735
Wirral Wirral Wirral Wirral
Wigan Wigan Wigan Wigan
Warrington Warrington Warrington Warrington
Trafford Trafford Trafford Trafford
Tameside Tameside Tameside Tameside
Stockport Stockport Stockport Stockport
St Helens St Helens St Helens St Helens
Sefton Sefton Sefton Sefton
Salford Salford Salford Salford
Rochdale Rochdale Rochdale Rochdale
Oldham Oldham Oldham Oldham
Manchester Liverpool Lancashire Knowsley Halton Cumbria Cheshire West Cheshire East Bury Bolton Blackpool Blackburn
by Authority 2005 5 1 6 6 1 6 6 8 8 0 9
No Returns by LA 2005 670 93 736 731 160 723 723 980 1088 52 1095
by Authority 2007 2 4 7 7 5 5 5 14 7
No Returns by LA 2007 284 413 792 783 559 594 530 1652 793
by Authority 2009 (13902) 1 3 12 4 2 3 4 4 8 6 2 5
No Returns by LA 2009 147 382 1684 568 439 388 618 618 1172 831 270 675
No Returns by LA 2011 52 106 1461 1172 762 1047 393 218 1146 472 550
Manchester Manchester Manchester Manchester
Liverpool Liverpool Liverpool Liverpool
Lancashire Lancashire Lancashire Lancashire
Knowsley Knowsley Knowsley Knowsley
Halton Halton Halton Halton
Cumbria Cumbria Cumbria Cumbria
Cheshire West Cheshire West Cheshire West Cheshire West
Cheshire East Cheshire East Cheshire East Cheshire East
Bury Bury Bury Bury
Bolton Bolton Bolton Bolton
Blackpool Blackpool Blackpool Blackpool
Blackburn Blackburn Blackburn Blackburn
Page 19: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Sheet1

Chart1

No Returns by LA 2005 (12840)
No Returns by LA 2007 (11724)
No Returns by LA 2009 (13902)
No Returns by LA 2011 (13051)
598
356
181
0
540
955
958
460
748
498
679
942
889
886
447
312
466
522
492
411
1155
461
1701
626
133
283
493
523
138
417
678
1298
550
250
403
290
353
75
942
696
696
735

Sheet1

The majority of the sample still falls under the Greater Manchester Police Authority despite the proportion declining since 2005 Compared to the 2009 survey there is slightly higher representation from Merseyside Cheshire and Cumbria

Base 2005 - 12840 2007 - 11724 2009 ndash 13902 2011 - 13051

Sample breakdown by Police Authority

The maps below provide a geographical illustration of who took part in the survey Approximately two-fifths of respondents (42) provided a postcode of which approaching seven in 10 (68) could be matched for mapping purposes A third decided against disclosing their postcode

Base 5536 Respondents

Balance 1785 Respondents ndash Only provided postcode for first 2-3 characters

1356 Respondents ndash Provided 4+ characters but postcode could not be identified

4374 Respondents ndash Did not enter a postcode

Similar to 2009 an equal percentage of males and females participated in the 2011 survey
As in previous years the sample is comprised predominantly of 15 and 16 year olds although there was a higher representation than previously seen amongst 14 year olds

Base 2005 - 12727 2007 - 11116 2009 ndash 12757 2011 - 12221

Balance Not stated

Sample breakdown by gender

Sample breakdown by age

Base 2005 - 12840 2007 - 11029 2009 ndash 12733 2011 - 12047

Balance Not stated

Sample Breakdown Confidence Intervals

Confidence Interval will be presented for each LA within the individual LA report

The table below highlights that the greatest levels of statistical accuracy can be seen in the sample breakdowns by gender and amongst respondents aged 15 and 16 Sample sizes are sufficient to enable an analysis by all of these segments to identify any significant differences

ALCOHOL CONSUMPTION

Results indicate a further decline in the percentage of young people claiming to drink once a week or more

Base 2005 ndash 12601 2007 - 11652 2009 ndash 13519 2011 - 12964

Balance Not stated

How often do you drink alcohol (Prompted)

Analysing the results at a more detailed level shows a 9 fall in the percentage of young people claiming to drink at least once a week (29 cf 38 in 2009) and a 5 fall in the percentage claiming to drink twice a week (14 cf 19 in 2009)

Base 2007 - 11652 2009 ndash 13519 2011 - 12964

Balance Not stated

Results not available to this level for 2005

How often do you drink alcohol (Prompted)

ldquoHow often do you drink alcoholrdquo findings available at a more detailed level since 2007 Not available to this level for 2005

Young people in Oldham and Trafford have the highest proportion drinking at least once a week (both 40) In contrast the proportion of 14 ndash 17 year olds claiming to never drink or drink less than once a month is highest in Liverpool (80) and Knowsley (63)

Base 12964

Balance Not stated

How often do you drink alcohol (Analysis by Local Authority)

Respondents

Results indicate a fall in the percentage drinking alcohol at least once a week amongst 14 (21 cf35 in 2009) 15 (28 cf 35 in 2009) and 16 year olds (34 cf 40 in 2009) and also amongst males (33 cf 39 in 2009 and females (26 cf 36 in 2009) The figures have increased slightly amongst 17 years olds (54 cf 51 in 2009)

Base 12964

Balance Not stated

How often do you drink alcohol (Analysis by age and gender)

Respondents

Chart1

Twice a week or more
Once a week
Once to 3 times a month
Less than once a month
Never
14
15
25
26
20
12
9
17
30
32
13
15
25
27
21
17
17
27
24
16
38
16
22
11
12
17
16
21
23
23
12
14
28
29
18

Sheet1

There has also been further decreases in the percentage of young people claiming to drink five or more alcoholic drinks at least once a week

Base 2007 - 11524 2009 ndash 13390 2011 - 12789 Respondents

Balance Not stated

Not asked in 2005

How often do you drink 5 or more alcoholic drinks on one occasion (Prompted)

20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Base 2007 - 11524 2009 ndash 13390 2011 ndash 12789 Respondents

Balance Not stated Not asked in 2005

Binge drinking defined as having five drinks or more on one occasion

Frequency of binge drinking

Relatively higher levels of regular binge drinking were identified amongst 14-17 year olds in Rochdale (31) Oldham (25) Blackburn and Trafford (both 23) In contrast relatively lower levels were measured in Liverpool (6) Cheshire East (8) and Manchester (12)

Base 10188

Balance Not stated

Frequency of binge drinking (Analysis by Local Authority)

Respondents

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 years olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) Otherwise results were similar to those reported in 2009

Base 10188

Balance Not stated

How often do you drink alcohol (Analysis by age and gender)

Respondents

Respondents who drink alone

1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in the 2009 survey The percentage claiming to drink alone was higher amongst 14 year olds males and underage drinkers in Liverpool

Do you tend to drink alone or in groups ( who drink alone)

Base 2007 ndash 9151- 2009 ndash 10553 2011 - 9758

Note 17yr olds excluded due to low base in 2007

16 Liverpool

The 2011 results show decreases in the percentage of young people claiming to drink outside and in pubs clubs whereas the percentage who drank alcohol at home with their parents was similar to the level reported in 2009

Base 2005 - 10691 2007 - 9584 2009 ndash 11041 2011 - 10254

Balance Never drink alcohol or not stated

Multiple responses allowed

Where do you mostly drink (Prompted)

Underage drinking in pubs clubs appears to be more prevalent in Rochdale Blackburn and Bury Drinking outside in parks and the streets appears to be more of an issue in Oldham Blackburn Manchester Liverpool and Trafford

Base 10254

Balance Not stated

Percentage drinking outside in pubs or clubs - Analysis by Local Authority

Respondents

Where drinking outside the majority still tend to drink in groups of 6 or more (79) This is similar to the level reported in 2007 (80) and 9 higher than for the 2009 survey Underage drinking in very large groups was more evident in Stockport and Trafford

Base 2007 - 3203 2009 ndash 3323 2011 - 1866

Balance Do not drink outside or not specified

Not asked in 2005

If you drink outside approximately how many other people do you usually drink with

27 Stockport

23 Trafford

7 Warrington

3 Bolton

Of those 14-17 year olds that drink under half (46) claimed to consume no more than 10 units of alcohol per week 3 lower than in 2009 A fifth (21) claimed to drink more than 20 units of alcohol per week 4 lower than in 2009

Base 2007 - 6215 2009 ndash 7413 2011 ndash 6011 Respondents

Balance Not specified or do not drink

In a typical week how many units of alcohol do you drink

WKD and Smirnoff remain popular brands amongst 14-17 year olds However the proportion naming these as preferred brands has decreased in 2011 There is a vast range of drinks and brands not shown on the chart which were the preference of 1 or less

Base 2007 - 3203- 2009 ndash 5505

Balance Not specified or do not drink

Preferred brands

PURCHASING ALCOHOL

Most 14-17 year olds in the North West claimed to get alcohol from their parents guardians
Fewer appear to be buying alcohol themselves although most who are use pubs nightclubs and off-licences which is consistent with previous surveys

Where do you get your alcohol from

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not specified or do not drink

Multiple responses allowed

Chart1

2007
2009
2011
Respondents
5
5
4
9
9
8
16
13
11
15
14
12
19
16
11
20
18
15
50
54
52
50
49
55

Sheet1

The percentage of 14-17 year olds in the North West claiming to purchase alcohol themselves has fallen by 6 compared to the 2009 survey and now stands at half the 2005 percentage

Base 2005 ndash 10766 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not specified or do not drink

Where do you get your alcohol from

Percentage claiming to buy themselves

The percentage of 14-17 year olds claiming to buy alcohol themselves has remained consistent or fallen for most local authorities The only exception is Blackburn which along with Rochdale has the highest percentage (both 32)

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not stated

Percentage buying alcohol themselves - Analysis by Local Authority

Respondents

Chart1

2007
2009
2011
28
26
20
35
26
32
27
28
19
39
29
23
18
14
18
17
31
21
16
22
21
17
21
28
19
34
27
15
34
33
27
36
38
19
16
40
25
32
21
17
17
28
34
22
36
23
19
26
20
20
38
32
27
20
23
17
22
18
13
29
28
22

Sheet1

In comparison to the 2009 results a similar percentage of 17 year olds claimed to be buying alcohol themselves whereas percentages had fallen for other ages and more significantly amongst females

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not stated

Percentage buying alcohol themselves - Analysis by age and gender

Respondents

Chart1

2007
2009
2011
28
26
20
14
17
13
23
21
16
34
30
23
64
56
57
29
25
21
27
26
18

Sheet1

63 Cheshire(W)

61 Stockport

61 Rochdale

41 Knowsley

41 Cumbria

38 Liverpool

Respondents saying ldquoyesrdquo

Have you ever been asked for ID when buying alcohol (Percentage answering ldquoyesrdquo)

Of the 14-17 year olds who claimed to buy alcohol themselves the percentage of 17 year olds being asked for ID has increased by 24 since 2009 However there has been slight declines in the proportions being asked for ID amongst other age groups

Base 2007 - 2620 2009 ndash 2696 2011 - 1924

Balance Not stated or have not bought alcohol themselves

Not asked in 2005

Chart1

2007
2009
2011
55
55
52
45
38
36
55
55
52
57
57
56
33
33
57
59
60
55
50
50
51

Sheet1

Overall the number of young people who claimed to have fake ID remained similar at 7 However this rises to 31 amongst 17 year olds A third claimed to buy their fake ID from the Internet and 29 have made it themselves an increase of 12 in comparison to 2009

Base 2007 - 9290 2009 ndash 9819 2011 - 9967

Balance Not stated

Not asked in 2005

Do you have fake ID

Where did you get your fake ID from

Base 2007 ndash 575 2009 ndash 695 2011 - 731 (All who have fake ID)

Balance Other Not stated

Not asked in 2005

11 Sefton

0 Manchester Liverpool

31 17 year olds

10 14 year olds

9 Male

6 Female

GENERAL ATTITUDES AND BEHAVIOUR

Attitudes and behaviour relating to alcohol

I make sure I am not on my own when out drinking alcohol

Base 2007 ndash 9268 (Avg) 2009 ndash 10630 (Avg) 2011 ndash 9902 (Avg)

Balance Not stated

Not asked in 2005 Not asked in 2007

I always feel in control when I drink

I drink alcohol to get drunk

I tend to forget things when I have been drinking

I worry that my drink may get spiked

I drink alcohol because there is nothing else to do

I drink alcohol because my friends do

Disagree Strongly Disagree

Agree Strongly Agree

92 Females

2011 Differences

65 Males

46 Females

66 17yr olds (47 2009)

36 Females

28 17yr olds (41 2009)

33 17yr olds

Attitudes and behaviour in relation to alcohol have not changed considerably amongst young people in the North West However there were higher proportions of 17 year olds claiming to drink because they have nothing else to do or simply to get drunk

Chart1

2007
2009
2011
Respondents Disagree Strongly Disagree

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

Have you ever had sex (8846)

Have you ever been violent or had a fight whilst drunk (9536)

Have you ever regretted having sex after drinking (5981)

Have you ever been in a car with a young person driving who had been drinking (9867)

No

Yes

Behaviour relating to alcohol

Although there has been a decline in the proportion of young people claiming to have had sex the latest survey results show the percentage of young people regretting having sex as a result of drinking has risen The percentages claiming to have been violent after drinking or in a car with a young person who had been drinking have fallen

See question for 2011 Base

Balance Not stated Not applicable

Not asked in 2005

Chart1

2007
2009
2011
Respondents - No

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
2007 -85 -88 -71
2009 -84 -91 -74 -64
2011 -87 -85 -78 -68
-85 -84 -87
-88 -91 -85
-71 -74 -78
-64 -68
2007 22 28 32 45 51 88
2009 25 25 30 43 55 55 87
2011 26 22 27 42 53 59 87
22 25 26
28 25 22
32 30 27
45 43 42
55 53
51 55 59
88 87 87
2007 -78 -72 -68 -55 -49 -12
2009 -75 -75 -70 -57 -45 -45 -13
2011 -73 -78 -72 -58 -48 -41 -13
-78 -75 -73
-72 -75 -78
-68 -70 -72
-55 -57 -58
-45 -48
-49 -45 -41
-12 -13 -13
Overall 14 15 16 17 Male Female
2007 55 45 55 57 33 59 50
2009 55 38 55 57 33 60 50
2011 52 36 52 56 57 55 51
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall 14 15 16 17 Male Female
2007 28 14 23 34 64 29 27
2009 26 17 21 30 56 25 26
2011 20 13 16 23 57 21 18
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall Blackburn Blackpool Bolton Bury Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 28 35 27 39 31 22 21 34 34 36 16 21 28 36 26 38 20 22 29 31
2009 26 26 14 28 29 18 18 21 21 28 27 33 38 40 17 34 23 20 32 23 18 28 21
2011 20 32 19 23 14 17 16 17 19 15 27 19 25 32 17 22 19 20 27 17 13 22
Overall Overall Overall
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Bury Bury Bury
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
Buy from supermarkets Take from parents Adults outside shops buy Buy from off licences Buy from pubs nightclubs Family friends under 18 Family friends over 18 Parents guardians
2007 5 9 16 15 19 20 50 50
2009 5 9 13 14 16 18 54 49
2011 4 8 11 12 11 15 52 55
Buy from supermarkets Buy from supermarkets Buy from supermarkets
Take from parents Take from parents Take from parents
Adults outside shops buy Adults outside shops buy Adults outside shops buy
Buy from off licences Buy from off licences Buy from off licences
Buy from pubs nightclubs Buy from pubs nightclubs Buy from pubs nightclubs
Family friends under 18 Family friends under 18 Family friends under 18
Family friends over 18 Family friends over 18 Family friends over 18
Parents guardians Parents guardians Parents guardians
Overall 14 15 16 17 Male Female
Twice a week or more 14 12 13 17 38 17 12
Once a week 15 9 15 17 16 16 14
Once to 3 times a month 25 17 25 27 22 21 28
Less than once a month 26 30 27 24 11 23 29
Never 20 32 21 16 12 23 18
Overall Overall Overall Overall Overall
14 14 14 14 14
15 15 15 15 15
16 16 16 16 16
17 17 17 17 17
Male Male Male Male Male
Female Female Female Female Female
Gender Number of respondents Confidence Interval based on 95 confidence levels ndash Results accurate to
Male 6166 +- 075 to 125
Female 6055 +- 076 to 126
Age
14 1544 +- 150 to 249
15 5580 +- 079 to 131
16 4745 +- 085 to 142
17 178 +- 441 to 735
Local Authority
Highest represented LA ndash Lancashire 1461 +- 154 to 256
Lowest represented LA - Manchester 52 +- 815 to 1359
Wirral Wigan Warrington Trafford Tameside Stockport St Helens Sefton Salford Rochdale Oldham
LA by 2005 (12840) 5 4 6 7 4 9 1 1 4 3 7
No Returns by LA 2005 (12840) 598 540 748 889 466 1155 133 138 550 353 942
LA by 2007 (11724) 3 8 4 8 4 4 2 4 2 6
No Returns by LA 2007 (11724) 356 955 498 886 522 461 283 417 250 696
by LA 2009 (13902) 1 7 6 3 4 12 4 5 3 5
No Returns by LA 2009 (13902) 181 958 679 447 492 1701 493 678 403 696
No Returns by LA 2011 (13051) 0 460 942 312 411 626 523 1298 290 75 735
Wirral Wirral Wirral Wirral
Wigan Wigan Wigan Wigan
Warrington Warrington Warrington Warrington
Trafford Trafford Trafford Trafford
Tameside Tameside Tameside Tameside
Stockport Stockport Stockport Stockport
St Helens St Helens St Helens St Helens
Sefton Sefton Sefton Sefton
Salford Salford Salford Salford
Rochdale Rochdale Rochdale Rochdale
Oldham Oldham Oldham Oldham
Manchester Liverpool Lancashire Knowsley Halton Cumbria Cheshire West Cheshire East Bury Bolton Blackpool Blackburn
by Authority 2005 5 1 6 6 1 6 6 8 8 0 9
No Returns by LA 2005 670 93 736 731 160 723 723 980 1088 52 1095
by Authority 2007 2 4 7 7 5 5 5 14 7
No Returns by LA 2007 284 413 792 783 559 594 530 1652 793
by Authority 2009 (13902) 1 3 12 4 2 3 4 4 8 6 2 5
No Returns by LA 2009 147 382 1684 568 439 388 618 618 1172 831 270 675
No Returns by LA 2011 52 106 1461 1172 762 1047 393 218 1146 472 550
Page 20: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Chart1

No Returns by LA 2005 (12840)
No Returns by LA 2007 (11724)
No Returns by LA 2009 (13902)
No Returns by LA 2011 (13051)
598
356
181
0
540
955
958
460
748
498
679
942
889
886
447
312
466
522
492
411
1155
461
1701
626
133
283
493
523
138
417
678
1298
550
250
403
290
353
75
942
696
696
735

Sheet1

The majority of the sample still falls under the Greater Manchester Police Authority despite the proportion declining since 2005 Compared to the 2009 survey there is slightly higher representation from Merseyside Cheshire and Cumbria

Base 2005 - 12840 2007 - 11724 2009 ndash 13902 2011 - 13051

Sample breakdown by Police Authority

The maps below provide a geographical illustration of who took part in the survey Approximately two-fifths of respondents (42) provided a postcode of which approaching seven in 10 (68) could be matched for mapping purposes A third decided against disclosing their postcode

Base 5536 Respondents

Balance 1785 Respondents ndash Only provided postcode for first 2-3 characters

1356 Respondents ndash Provided 4+ characters but postcode could not be identified

4374 Respondents ndash Did not enter a postcode

Similar to 2009 an equal percentage of males and females participated in the 2011 survey
As in previous years the sample is comprised predominantly of 15 and 16 year olds although there was a higher representation than previously seen amongst 14 year olds

Base 2005 - 12727 2007 - 11116 2009 ndash 12757 2011 - 12221

Balance Not stated

Sample breakdown by gender

Sample breakdown by age

Base 2005 - 12840 2007 - 11029 2009 ndash 12733 2011 - 12047

Balance Not stated

Sample Breakdown Confidence Intervals

Confidence Interval will be presented for each LA within the individual LA report

The table below highlights that the greatest levels of statistical accuracy can be seen in the sample breakdowns by gender and amongst respondents aged 15 and 16 Sample sizes are sufficient to enable an analysis by all of these segments to identify any significant differences

ALCOHOL CONSUMPTION

Results indicate a further decline in the percentage of young people claiming to drink once a week or more

Base 2005 ndash 12601 2007 - 11652 2009 ndash 13519 2011 - 12964

Balance Not stated

How often do you drink alcohol (Prompted)

Analysing the results at a more detailed level shows a 9 fall in the percentage of young people claiming to drink at least once a week (29 cf 38 in 2009) and a 5 fall in the percentage claiming to drink twice a week (14 cf 19 in 2009)

Base 2007 - 11652 2009 ndash 13519 2011 - 12964

Balance Not stated

Results not available to this level for 2005

How often do you drink alcohol (Prompted)

ldquoHow often do you drink alcoholrdquo findings available at a more detailed level since 2007 Not available to this level for 2005

Young people in Oldham and Trafford have the highest proportion drinking at least once a week (both 40) In contrast the proportion of 14 ndash 17 year olds claiming to never drink or drink less than once a month is highest in Liverpool (80) and Knowsley (63)

Base 12964

Balance Not stated

How often do you drink alcohol (Analysis by Local Authority)

Respondents

Results indicate a fall in the percentage drinking alcohol at least once a week amongst 14 (21 cf35 in 2009) 15 (28 cf 35 in 2009) and 16 year olds (34 cf 40 in 2009) and also amongst males (33 cf 39 in 2009 and females (26 cf 36 in 2009) The figures have increased slightly amongst 17 years olds (54 cf 51 in 2009)

Base 12964

Balance Not stated

How often do you drink alcohol (Analysis by age and gender)

Respondents

Chart1

Twice a week or more
Once a week
Once to 3 times a month
Less than once a month
Never
14
15
25
26
20
12
9
17
30
32
13
15
25
27
21
17
17
27
24
16
38
16
22
11
12
17
16
21
23
23
12
14
28
29
18

Sheet1

There has also been further decreases in the percentage of young people claiming to drink five or more alcoholic drinks at least once a week

Base 2007 - 11524 2009 ndash 13390 2011 - 12789 Respondents

Balance Not stated

Not asked in 2005

How often do you drink 5 or more alcoholic drinks on one occasion (Prompted)

20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Base 2007 - 11524 2009 ndash 13390 2011 ndash 12789 Respondents

Balance Not stated Not asked in 2005

Binge drinking defined as having five drinks or more on one occasion

Frequency of binge drinking

Relatively higher levels of regular binge drinking were identified amongst 14-17 year olds in Rochdale (31) Oldham (25) Blackburn and Trafford (both 23) In contrast relatively lower levels were measured in Liverpool (6) Cheshire East (8) and Manchester (12)

Base 10188

Balance Not stated

Frequency of binge drinking (Analysis by Local Authority)

Respondents

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 years olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) Otherwise results were similar to those reported in 2009

Base 10188

Balance Not stated

How often do you drink alcohol (Analysis by age and gender)

Respondents

Respondents who drink alone

1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in the 2009 survey The percentage claiming to drink alone was higher amongst 14 year olds males and underage drinkers in Liverpool

Do you tend to drink alone or in groups ( who drink alone)

Base 2007 ndash 9151- 2009 ndash 10553 2011 - 9758

Note 17yr olds excluded due to low base in 2007

16 Liverpool

The 2011 results show decreases in the percentage of young people claiming to drink outside and in pubs clubs whereas the percentage who drank alcohol at home with their parents was similar to the level reported in 2009

Base 2005 - 10691 2007 - 9584 2009 ndash 11041 2011 - 10254

Balance Never drink alcohol or not stated

Multiple responses allowed

Where do you mostly drink (Prompted)

Underage drinking in pubs clubs appears to be more prevalent in Rochdale Blackburn and Bury Drinking outside in parks and the streets appears to be more of an issue in Oldham Blackburn Manchester Liverpool and Trafford

Base 10254

Balance Not stated

Percentage drinking outside in pubs or clubs - Analysis by Local Authority

Respondents

Where drinking outside the majority still tend to drink in groups of 6 or more (79) This is similar to the level reported in 2007 (80) and 9 higher than for the 2009 survey Underage drinking in very large groups was more evident in Stockport and Trafford

Base 2007 - 3203 2009 ndash 3323 2011 - 1866

Balance Do not drink outside or not specified

Not asked in 2005

If you drink outside approximately how many other people do you usually drink with

27 Stockport

23 Trafford

7 Warrington

3 Bolton

Of those 14-17 year olds that drink under half (46) claimed to consume no more than 10 units of alcohol per week 3 lower than in 2009 A fifth (21) claimed to drink more than 20 units of alcohol per week 4 lower than in 2009

Base 2007 - 6215 2009 ndash 7413 2011 ndash 6011 Respondents

Balance Not specified or do not drink

In a typical week how many units of alcohol do you drink

WKD and Smirnoff remain popular brands amongst 14-17 year olds However the proportion naming these as preferred brands has decreased in 2011 There is a vast range of drinks and brands not shown on the chart which were the preference of 1 or less

Base 2007 - 3203- 2009 ndash 5505

Balance Not specified or do not drink

Preferred brands

PURCHASING ALCOHOL

Most 14-17 year olds in the North West claimed to get alcohol from their parents guardians
Fewer appear to be buying alcohol themselves although most who are use pubs nightclubs and off-licences which is consistent with previous surveys

Where do you get your alcohol from

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not specified or do not drink

Multiple responses allowed

Chart1

2007
2009
2011
Respondents
5
5
4
9
9
8
16
13
11
15
14
12
19
16
11
20
18
15
50
54
52
50
49
55

Sheet1

The percentage of 14-17 year olds in the North West claiming to purchase alcohol themselves has fallen by 6 compared to the 2009 survey and now stands at half the 2005 percentage

Base 2005 ndash 10766 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not specified or do not drink

Where do you get your alcohol from

Percentage claiming to buy themselves

The percentage of 14-17 year olds claiming to buy alcohol themselves has remained consistent or fallen for most local authorities The only exception is Blackburn which along with Rochdale has the highest percentage (both 32)

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not stated

Percentage buying alcohol themselves - Analysis by Local Authority

Respondents

Chart1

2007
2009
2011
28
26
20
35
26
32
27
28
19
39
29
23
18
14
18
17
31
21
16
22
21
17
21
28
19
34
27
15
34
33
27
36
38
19
16
40
25
32
21
17
17
28
34
22
36
23
19
26
20
20
38
32
27
20
23
17
22
18
13
29
28
22

Sheet1

In comparison to the 2009 results a similar percentage of 17 year olds claimed to be buying alcohol themselves whereas percentages had fallen for other ages and more significantly amongst females

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not stated

Percentage buying alcohol themselves - Analysis by age and gender

Respondents

Chart1

2007
2009
2011
28
26
20
14
17
13
23
21
16
34
30
23
64
56
57
29
25
21
27
26
18

Sheet1

63 Cheshire(W)

61 Stockport

61 Rochdale

41 Knowsley

41 Cumbria

38 Liverpool

Respondents saying ldquoyesrdquo

Have you ever been asked for ID when buying alcohol (Percentage answering ldquoyesrdquo)

Of the 14-17 year olds who claimed to buy alcohol themselves the percentage of 17 year olds being asked for ID has increased by 24 since 2009 However there has been slight declines in the proportions being asked for ID amongst other age groups

Base 2007 - 2620 2009 ndash 2696 2011 - 1924

Balance Not stated or have not bought alcohol themselves

Not asked in 2005

Chart1

2007
2009
2011
55
55
52
45
38
36
55
55
52
57
57
56
33
33
57
59
60
55
50
50
51

Sheet1

Overall the number of young people who claimed to have fake ID remained similar at 7 However this rises to 31 amongst 17 year olds A third claimed to buy their fake ID from the Internet and 29 have made it themselves an increase of 12 in comparison to 2009

Base 2007 - 9290 2009 ndash 9819 2011 - 9967

Balance Not stated

Not asked in 2005

Do you have fake ID

Where did you get your fake ID from

Base 2007 ndash 575 2009 ndash 695 2011 - 731 (All who have fake ID)

Balance Other Not stated

Not asked in 2005

11 Sefton

0 Manchester Liverpool

31 17 year olds

10 14 year olds

9 Male

6 Female

GENERAL ATTITUDES AND BEHAVIOUR

Attitudes and behaviour relating to alcohol

I make sure I am not on my own when out drinking alcohol

Base 2007 ndash 9268 (Avg) 2009 ndash 10630 (Avg) 2011 ndash 9902 (Avg)

Balance Not stated

Not asked in 2005 Not asked in 2007

I always feel in control when I drink

I drink alcohol to get drunk

I tend to forget things when I have been drinking

I worry that my drink may get spiked

I drink alcohol because there is nothing else to do

I drink alcohol because my friends do

Disagree Strongly Disagree

Agree Strongly Agree

92 Females

2011 Differences

65 Males

46 Females

66 17yr olds (47 2009)

36 Females

28 17yr olds (41 2009)

33 17yr olds

Attitudes and behaviour in relation to alcohol have not changed considerably amongst young people in the North West However there were higher proportions of 17 year olds claiming to drink because they have nothing else to do or simply to get drunk

Chart1

2007
2009
2011
Respondents Disagree Strongly Disagree

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

Have you ever had sex (8846)

Have you ever been violent or had a fight whilst drunk (9536)

Have you ever regretted having sex after drinking (5981)

Have you ever been in a car with a young person driving who had been drinking (9867)

No

Yes

Behaviour relating to alcohol

Although there has been a decline in the proportion of young people claiming to have had sex the latest survey results show the percentage of young people regretting having sex as a result of drinking has risen The percentages claiming to have been violent after drinking or in a car with a young person who had been drinking have fallen

See question for 2011 Base

Balance Not stated Not applicable

Not asked in 2005

Chart1

2007
2009
2011
Respondents - No

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
2007 -85 -88 -71
2009 -84 -91 -74 -64
2011 -87 -85 -78 -68
-85 -84 -87
-88 -91 -85
-71 -74 -78
-64 -68
2007 22 28 32 45 51 88
2009 25 25 30 43 55 55 87
2011 26 22 27 42 53 59 87
22 25 26
28 25 22
32 30 27
45 43 42
55 53
51 55 59
88 87 87
2007 -78 -72 -68 -55 -49 -12
2009 -75 -75 -70 -57 -45 -45 -13
2011 -73 -78 -72 -58 -48 -41 -13
-78 -75 -73
-72 -75 -78
-68 -70 -72
-55 -57 -58
-45 -48
-49 -45 -41
-12 -13 -13
Overall 14 15 16 17 Male Female
2007 55 45 55 57 33 59 50
2009 55 38 55 57 33 60 50
2011 52 36 52 56 57 55 51
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall 14 15 16 17 Male Female
2007 28 14 23 34 64 29 27
2009 26 17 21 30 56 25 26
2011 20 13 16 23 57 21 18
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall Blackburn Blackpool Bolton Bury Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 28 35 27 39 31 22 21 34 34 36 16 21 28 36 26 38 20 22 29 31
2009 26 26 14 28 29 18 18 21 21 28 27 33 38 40 17 34 23 20 32 23 18 28 21
2011 20 32 19 23 14 17 16 17 19 15 27 19 25 32 17 22 19 20 27 17 13 22
Overall Overall Overall
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Bury Bury Bury
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
Buy from supermarkets Take from parents Adults outside shops buy Buy from off licences Buy from pubs nightclubs Family friends under 18 Family friends over 18 Parents guardians
2007 5 9 16 15 19 20 50 50
2009 5 9 13 14 16 18 54 49
2011 4 8 11 12 11 15 52 55
Buy from supermarkets Buy from supermarkets Buy from supermarkets
Take from parents Take from parents Take from parents
Adults outside shops buy Adults outside shops buy Adults outside shops buy
Buy from off licences Buy from off licences Buy from off licences
Buy from pubs nightclubs Buy from pubs nightclubs Buy from pubs nightclubs
Family friends under 18 Family friends under 18 Family friends under 18
Family friends over 18 Family friends over 18 Family friends over 18
Parents guardians Parents guardians Parents guardians
Overall 14 15 16 17 Male Female
Twice a week or more 14 12 13 17 38 17 12
Once a week 15 9 15 17 16 16 14
Once to 3 times a month 25 17 25 27 22 21 28
Less than once a month 26 30 27 24 11 23 29
Never 20 32 21 16 12 23 18
Overall Overall Overall Overall Overall
14 14 14 14 14
15 15 15 15 15
16 16 16 16 16
17 17 17 17 17
Male Male Male Male Male
Female Female Female Female Female
Gender Number of respondents Confidence Interval based on 95 confidence levels ndash Results accurate to
Male 6166 +- 075 to 125
Female 6055 +- 076 to 126
Age
14 1544 +- 150 to 249
15 5580 +- 079 to 131
16 4745 +- 085 to 142
17 178 +- 441 to 735
Local Authority
Highest represented LA ndash Lancashire 1461 +- 154 to 256
Lowest represented LA - Manchester 52 +- 815 to 1359
Wirral Wigan Warrington Trafford Tameside Stockport St Helens Sefton Salford Rochdale Oldham
LA by 2005 (12840) 5 4 6 7 4 9 1 1 4 3 7
No Returns by LA 2005 (12840) 598 540 748 889 466 1155 133 138 550 353 942
LA by 2007 (11724) 3 8 4 8 4 4 2 4 2 6
No Returns by LA 2007 (11724) 356 955 498 886 522 461 283 417 250 696
by LA 2009 (13902) 1 7 6 3 4 12 4 5 3 5
No Returns by LA 2009 (13902) 181 958 679 447 492 1701 493 678 403 696
No Returns by LA 2011 (13051) 0 460 942 312 411 626 523 1298 290 75 735
Wirral Wirral Wirral Wirral
Wigan Wigan Wigan Wigan
Warrington Warrington Warrington Warrington
Trafford Trafford Trafford Trafford
Tameside Tameside Tameside Tameside
Stockport Stockport Stockport Stockport
St Helens St Helens St Helens St Helens
Sefton Sefton Sefton Sefton
Salford Salford Salford Salford
Rochdale Rochdale Rochdale Rochdale
Oldham Oldham Oldham Oldham
Page 21: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Sheet1

The majority of the sample still falls under the Greater Manchester Police Authority despite the proportion declining since 2005 Compared to the 2009 survey there is slightly higher representation from Merseyside Cheshire and Cumbria

Base 2005 - 12840 2007 - 11724 2009 ndash 13902 2011 - 13051

Sample breakdown by Police Authority

The maps below provide a geographical illustration of who took part in the survey Approximately two-fifths of respondents (42) provided a postcode of which approaching seven in 10 (68) could be matched for mapping purposes A third decided against disclosing their postcode

Base 5536 Respondents

Balance 1785 Respondents ndash Only provided postcode for first 2-3 characters

1356 Respondents ndash Provided 4+ characters but postcode could not be identified

4374 Respondents ndash Did not enter a postcode

Similar to 2009 an equal percentage of males and females participated in the 2011 survey
As in previous years the sample is comprised predominantly of 15 and 16 year olds although there was a higher representation than previously seen amongst 14 year olds

Base 2005 - 12727 2007 - 11116 2009 ndash 12757 2011 - 12221

Balance Not stated

Sample breakdown by gender

Sample breakdown by age

Base 2005 - 12840 2007 - 11029 2009 ndash 12733 2011 - 12047

Balance Not stated

Sample Breakdown Confidence Intervals

Confidence Interval will be presented for each LA within the individual LA report

The table below highlights that the greatest levels of statistical accuracy can be seen in the sample breakdowns by gender and amongst respondents aged 15 and 16 Sample sizes are sufficient to enable an analysis by all of these segments to identify any significant differences

ALCOHOL CONSUMPTION

Results indicate a further decline in the percentage of young people claiming to drink once a week or more

Base 2005 ndash 12601 2007 - 11652 2009 ndash 13519 2011 - 12964

Balance Not stated

How often do you drink alcohol (Prompted)

Analysing the results at a more detailed level shows a 9 fall in the percentage of young people claiming to drink at least once a week (29 cf 38 in 2009) and a 5 fall in the percentage claiming to drink twice a week (14 cf 19 in 2009)

Base 2007 - 11652 2009 ndash 13519 2011 - 12964

Balance Not stated

Results not available to this level for 2005

How often do you drink alcohol (Prompted)

ldquoHow often do you drink alcoholrdquo findings available at a more detailed level since 2007 Not available to this level for 2005

Young people in Oldham and Trafford have the highest proportion drinking at least once a week (both 40) In contrast the proportion of 14 ndash 17 year olds claiming to never drink or drink less than once a month is highest in Liverpool (80) and Knowsley (63)

Base 12964

Balance Not stated

How often do you drink alcohol (Analysis by Local Authority)

Respondents

Results indicate a fall in the percentage drinking alcohol at least once a week amongst 14 (21 cf35 in 2009) 15 (28 cf 35 in 2009) and 16 year olds (34 cf 40 in 2009) and also amongst males (33 cf 39 in 2009 and females (26 cf 36 in 2009) The figures have increased slightly amongst 17 years olds (54 cf 51 in 2009)

Base 12964

Balance Not stated

How often do you drink alcohol (Analysis by age and gender)

Respondents

Chart1

Twice a week or more
Once a week
Once to 3 times a month
Less than once a month
Never
14
15
25
26
20
12
9
17
30
32
13
15
25
27
21
17
17
27
24
16
38
16
22
11
12
17
16
21
23
23
12
14
28
29
18

Sheet1

There has also been further decreases in the percentage of young people claiming to drink five or more alcoholic drinks at least once a week

Base 2007 - 11524 2009 ndash 13390 2011 - 12789 Respondents

Balance Not stated

Not asked in 2005

How often do you drink 5 or more alcoholic drinks on one occasion (Prompted)

20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Base 2007 - 11524 2009 ndash 13390 2011 ndash 12789 Respondents

Balance Not stated Not asked in 2005

Binge drinking defined as having five drinks or more on one occasion

Frequency of binge drinking

Relatively higher levels of regular binge drinking were identified amongst 14-17 year olds in Rochdale (31) Oldham (25) Blackburn and Trafford (both 23) In contrast relatively lower levels were measured in Liverpool (6) Cheshire East (8) and Manchester (12)

Base 10188

Balance Not stated

Frequency of binge drinking (Analysis by Local Authority)

Respondents

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 years olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) Otherwise results were similar to those reported in 2009

Base 10188

Balance Not stated

How often do you drink alcohol (Analysis by age and gender)

Respondents

Respondents who drink alone

1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in the 2009 survey The percentage claiming to drink alone was higher amongst 14 year olds males and underage drinkers in Liverpool

Do you tend to drink alone or in groups ( who drink alone)

Base 2007 ndash 9151- 2009 ndash 10553 2011 - 9758

Note 17yr olds excluded due to low base in 2007

16 Liverpool

The 2011 results show decreases in the percentage of young people claiming to drink outside and in pubs clubs whereas the percentage who drank alcohol at home with their parents was similar to the level reported in 2009

Base 2005 - 10691 2007 - 9584 2009 ndash 11041 2011 - 10254

Balance Never drink alcohol or not stated

Multiple responses allowed

Where do you mostly drink (Prompted)

Underage drinking in pubs clubs appears to be more prevalent in Rochdale Blackburn and Bury Drinking outside in parks and the streets appears to be more of an issue in Oldham Blackburn Manchester Liverpool and Trafford

Base 10254

Balance Not stated

Percentage drinking outside in pubs or clubs - Analysis by Local Authority

Respondents

Where drinking outside the majority still tend to drink in groups of 6 or more (79) This is similar to the level reported in 2007 (80) and 9 higher than for the 2009 survey Underage drinking in very large groups was more evident in Stockport and Trafford

Base 2007 - 3203 2009 ndash 3323 2011 - 1866

Balance Do not drink outside or not specified

Not asked in 2005

If you drink outside approximately how many other people do you usually drink with

27 Stockport

23 Trafford

7 Warrington

3 Bolton

Of those 14-17 year olds that drink under half (46) claimed to consume no more than 10 units of alcohol per week 3 lower than in 2009 A fifth (21) claimed to drink more than 20 units of alcohol per week 4 lower than in 2009

Base 2007 - 6215 2009 ndash 7413 2011 ndash 6011 Respondents

Balance Not specified or do not drink

In a typical week how many units of alcohol do you drink

WKD and Smirnoff remain popular brands amongst 14-17 year olds However the proportion naming these as preferred brands has decreased in 2011 There is a vast range of drinks and brands not shown on the chart which were the preference of 1 or less

Base 2007 - 3203- 2009 ndash 5505

Balance Not specified or do not drink

Preferred brands

PURCHASING ALCOHOL

Most 14-17 year olds in the North West claimed to get alcohol from their parents guardians
Fewer appear to be buying alcohol themselves although most who are use pubs nightclubs and off-licences which is consistent with previous surveys

Where do you get your alcohol from

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not specified or do not drink

Multiple responses allowed

Chart1

2007
2009
2011
Respondents
5
5
4
9
9
8
16
13
11
15
14
12
19
16
11
20
18
15
50
54
52
50
49
55

Sheet1

The percentage of 14-17 year olds in the North West claiming to purchase alcohol themselves has fallen by 6 compared to the 2009 survey and now stands at half the 2005 percentage

Base 2005 ndash 10766 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not specified or do not drink

Where do you get your alcohol from

Percentage claiming to buy themselves

The percentage of 14-17 year olds claiming to buy alcohol themselves has remained consistent or fallen for most local authorities The only exception is Blackburn which along with Rochdale has the highest percentage (both 32)

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not stated

Percentage buying alcohol themselves - Analysis by Local Authority

Respondents

Chart1

2007
2009
2011
28
26
20
35
26
32
27
28
19
39
29
23
18
14
18
17
31
21
16
22
21
17
21
28
19
34
27
15
34
33
27
36
38
19
16
40
25
32
21
17
17
28
34
22
36
23
19
26
20
20
38
32
27
20
23
17
22
18
13
29
28
22

Sheet1

In comparison to the 2009 results a similar percentage of 17 year olds claimed to be buying alcohol themselves whereas percentages had fallen for other ages and more significantly amongst females

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not stated

Percentage buying alcohol themselves - Analysis by age and gender

Respondents

Chart1

2007
2009
2011
28
26
20
14
17
13
23
21
16
34
30
23
64
56
57
29
25
21
27
26
18

Sheet1

63 Cheshire(W)

61 Stockport

61 Rochdale

41 Knowsley

41 Cumbria

38 Liverpool

Respondents saying ldquoyesrdquo

Have you ever been asked for ID when buying alcohol (Percentage answering ldquoyesrdquo)

Of the 14-17 year olds who claimed to buy alcohol themselves the percentage of 17 year olds being asked for ID has increased by 24 since 2009 However there has been slight declines in the proportions being asked for ID amongst other age groups

Base 2007 - 2620 2009 ndash 2696 2011 - 1924

Balance Not stated or have not bought alcohol themselves

Not asked in 2005

Chart1

2007
2009
2011
55
55
52
45
38
36
55
55
52
57
57
56
33
33
57
59
60
55
50
50
51

Sheet1

Overall the number of young people who claimed to have fake ID remained similar at 7 However this rises to 31 amongst 17 year olds A third claimed to buy their fake ID from the Internet and 29 have made it themselves an increase of 12 in comparison to 2009

Base 2007 - 9290 2009 ndash 9819 2011 - 9967

Balance Not stated

Not asked in 2005

Do you have fake ID

Where did you get your fake ID from

Base 2007 ndash 575 2009 ndash 695 2011 - 731 (All who have fake ID)

Balance Other Not stated

Not asked in 2005

11 Sefton

0 Manchester Liverpool

31 17 year olds

10 14 year olds

9 Male

6 Female

GENERAL ATTITUDES AND BEHAVIOUR

Attitudes and behaviour relating to alcohol

I make sure I am not on my own when out drinking alcohol

Base 2007 ndash 9268 (Avg) 2009 ndash 10630 (Avg) 2011 ndash 9902 (Avg)

Balance Not stated

Not asked in 2005 Not asked in 2007

I always feel in control when I drink

I drink alcohol to get drunk

I tend to forget things when I have been drinking

I worry that my drink may get spiked

I drink alcohol because there is nothing else to do

I drink alcohol because my friends do

Disagree Strongly Disagree

Agree Strongly Agree

92 Females

2011 Differences

65 Males

46 Females

66 17yr olds (47 2009)

36 Females

28 17yr olds (41 2009)

33 17yr olds

Attitudes and behaviour in relation to alcohol have not changed considerably amongst young people in the North West However there were higher proportions of 17 year olds claiming to drink because they have nothing else to do or simply to get drunk

Chart1

2007
2009
2011
Respondents Disagree Strongly Disagree

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

Have you ever had sex (8846)

Have you ever been violent or had a fight whilst drunk (9536)

Have you ever regretted having sex after drinking (5981)

Have you ever been in a car with a young person driving who had been drinking (9867)

No

Yes

Behaviour relating to alcohol

Although there has been a decline in the proportion of young people claiming to have had sex the latest survey results show the percentage of young people regretting having sex as a result of drinking has risen The percentages claiming to have been violent after drinking or in a car with a young person who had been drinking have fallen

See question for 2011 Base

Balance Not stated Not applicable

Not asked in 2005

Chart1

2007
2009
2011
Respondents - No

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
2007 -85 -88 -71
2009 -84 -91 -74 -64
2011 -87 -85 -78 -68
-85 -84 -87
-88 -91 -85
-71 -74 -78
-64 -68
2007 22 28 32 45 51 88
2009 25 25 30 43 55 55 87
2011 26 22 27 42 53 59 87
22 25 26
28 25 22
32 30 27
45 43 42
55 53
51 55 59
88 87 87
2007 -78 -72 -68 -55 -49 -12
2009 -75 -75 -70 -57 -45 -45 -13
2011 -73 -78 -72 -58 -48 -41 -13
-78 -75 -73
-72 -75 -78
-68 -70 -72
-55 -57 -58
-45 -48
-49 -45 -41
-12 -13 -13
Overall 14 15 16 17 Male Female
2007 55 45 55 57 33 59 50
2009 55 38 55 57 33 60 50
2011 52 36 52 56 57 55 51
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall 14 15 16 17 Male Female
2007 28 14 23 34 64 29 27
2009 26 17 21 30 56 25 26
2011 20 13 16 23 57 21 18
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall Blackburn Blackpool Bolton Bury Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 28 35 27 39 31 22 21 34 34 36 16 21 28 36 26 38 20 22 29 31
2009 26 26 14 28 29 18 18 21 21 28 27 33 38 40 17 34 23 20 32 23 18 28 21
2011 20 32 19 23 14 17 16 17 19 15 27 19 25 32 17 22 19 20 27 17 13 22
Overall Overall Overall
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Bury Bury Bury
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
Buy from supermarkets Take from parents Adults outside shops buy Buy from off licences Buy from pubs nightclubs Family friends under 18 Family friends over 18 Parents guardians
2007 5 9 16 15 19 20 50 50
2009 5 9 13 14 16 18 54 49
2011 4 8 11 12 11 15 52 55
Buy from supermarkets Buy from supermarkets Buy from supermarkets
Take from parents Take from parents Take from parents
Adults outside shops buy Adults outside shops buy Adults outside shops buy
Buy from off licences Buy from off licences Buy from off licences
Buy from pubs nightclubs Buy from pubs nightclubs Buy from pubs nightclubs
Family friends under 18 Family friends under 18 Family friends under 18
Family friends over 18 Family friends over 18 Family friends over 18
Parents guardians Parents guardians Parents guardians
Overall 14 15 16 17 Male Female
Twice a week or more 14 12 13 17 38 17 12
Once a week 15 9 15 17 16 16 14
Once to 3 times a month 25 17 25 27 22 21 28
Less than once a month 26 30 27 24 11 23 29
Never 20 32 21 16 12 23 18
Overall Overall Overall Overall Overall
14 14 14 14 14
15 15 15 15 15
16 16 16 16 16
17 17 17 17 17
Male Male Male Male Male
Female Female Female Female Female
Gender Number of respondents Confidence Interval based on 95 confidence levels ndash Results accurate to
Male 6166 +- 075 to 125
Female 6055 +- 076 to 126
Age
14 1544 +- 150 to 249
15 5580 +- 079 to 131
16 4745 +- 085 to 142
17 178 +- 441 to 735
Local Authority
Highest represented LA ndash Lancashire 1461 +- 154 to 256
Lowest represented LA - Manchester 52 +- 815 to 1359
Wirral Wigan Warrington Trafford Tameside Stockport St Helens Sefton Salford Rochdale Oldham
LA by 2005 (12840) 5 4 6 7 4 9 1 1 4 3 7
No Returns by LA 2005 (12840) 598 540 748 889 466 1155 133 138 550 353 942
LA by 2007 (11724) 3 8 4 8 4 4 2 4 2 6
No Returns by LA 2007 (11724) 356 955 498 886 522 461 283 417 250 696
by LA 2009 (13902) 1 7 6 3 4 12 4 5 3 5
No Returns by LA 2009 (13902) 181 958 679 447 492 1701 493 678 403 696
No Returns by LA 2011 (13051) 0 460 942 312 411 626 523 1298 290 75 735
Page 22: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Chart1

Twice a week or more
Once a week
Once to 3 times a month
Less than once a month
Never
14
15
25
26
20
12
9
17
30
32
13
15
25
27
21
17
17
27
24
16
38
16
22
11
12
17
16
21
23
23
12
14
28
29
18

Sheet1

There has also been further decreases in the percentage of young people claiming to drink five or more alcoholic drinks at least once a week

Base 2007 - 11524 2009 ndash 13390 2011 - 12789 Respondents

Balance Not stated

Not asked in 2005

How often do you drink 5 or more alcoholic drinks on one occasion (Prompted)

20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Base 2007 - 11524 2009 ndash 13390 2011 ndash 12789 Respondents

Balance Not stated Not asked in 2005

Binge drinking defined as having five drinks or more on one occasion

Frequency of binge drinking

Relatively higher levels of regular binge drinking were identified amongst 14-17 year olds in Rochdale (31) Oldham (25) Blackburn and Trafford (both 23) In contrast relatively lower levels were measured in Liverpool (6) Cheshire East (8) and Manchester (12)

Base 10188

Balance Not stated

Frequency of binge drinking (Analysis by Local Authority)

Respondents

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 years olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) Otherwise results were similar to those reported in 2009

Base 10188

Balance Not stated

How often do you drink alcohol (Analysis by age and gender)

Respondents

Respondents who drink alone

1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in the 2009 survey The percentage claiming to drink alone was higher amongst 14 year olds males and underage drinkers in Liverpool

Do you tend to drink alone or in groups ( who drink alone)

Base 2007 ndash 9151- 2009 ndash 10553 2011 - 9758

Note 17yr olds excluded due to low base in 2007

16 Liverpool

The 2011 results show decreases in the percentage of young people claiming to drink outside and in pubs clubs whereas the percentage who drank alcohol at home with their parents was similar to the level reported in 2009

Base 2005 - 10691 2007 - 9584 2009 ndash 11041 2011 - 10254

Balance Never drink alcohol or not stated

Multiple responses allowed

Where do you mostly drink (Prompted)

Underage drinking in pubs clubs appears to be more prevalent in Rochdale Blackburn and Bury Drinking outside in parks and the streets appears to be more of an issue in Oldham Blackburn Manchester Liverpool and Trafford

Base 10254

Balance Not stated

Percentage drinking outside in pubs or clubs - Analysis by Local Authority

Respondents

Where drinking outside the majority still tend to drink in groups of 6 or more (79) This is similar to the level reported in 2007 (80) and 9 higher than for the 2009 survey Underage drinking in very large groups was more evident in Stockport and Trafford

Base 2007 - 3203 2009 ndash 3323 2011 - 1866

Balance Do not drink outside or not specified

Not asked in 2005

If you drink outside approximately how many other people do you usually drink with

27 Stockport

23 Trafford

7 Warrington

3 Bolton

Of those 14-17 year olds that drink under half (46) claimed to consume no more than 10 units of alcohol per week 3 lower than in 2009 A fifth (21) claimed to drink more than 20 units of alcohol per week 4 lower than in 2009

Base 2007 - 6215 2009 ndash 7413 2011 ndash 6011 Respondents

Balance Not specified or do not drink

In a typical week how many units of alcohol do you drink

WKD and Smirnoff remain popular brands amongst 14-17 year olds However the proportion naming these as preferred brands has decreased in 2011 There is a vast range of drinks and brands not shown on the chart which were the preference of 1 or less

Base 2007 - 3203- 2009 ndash 5505

Balance Not specified or do not drink

Preferred brands

PURCHASING ALCOHOL

Most 14-17 year olds in the North West claimed to get alcohol from their parents guardians
Fewer appear to be buying alcohol themselves although most who are use pubs nightclubs and off-licences which is consistent with previous surveys

Where do you get your alcohol from

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not specified or do not drink

Multiple responses allowed

Chart1

2007
2009
2011
Respondents
5
5
4
9
9
8
16
13
11
15
14
12
19
16
11
20
18
15
50
54
52
50
49
55

Sheet1

The percentage of 14-17 year olds in the North West claiming to purchase alcohol themselves has fallen by 6 compared to the 2009 survey and now stands at half the 2005 percentage

Base 2005 ndash 10766 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not specified or do not drink

Where do you get your alcohol from

Percentage claiming to buy themselves

The percentage of 14-17 year olds claiming to buy alcohol themselves has remained consistent or fallen for most local authorities The only exception is Blackburn which along with Rochdale has the highest percentage (both 32)

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not stated

Percentage buying alcohol themselves - Analysis by Local Authority

Respondents

Chart1

2007
2009
2011
28
26
20
35
26
32
27
28
19
39
29
23
18
14
18
17
31
21
16
22
21
17
21
28
19
34
27
15
34
33
27
36
38
19
16
40
25
32
21
17
17
28
34
22
36
23
19
26
20
20
38
32
27
20
23
17
22
18
13
29
28
22

Sheet1

In comparison to the 2009 results a similar percentage of 17 year olds claimed to be buying alcohol themselves whereas percentages had fallen for other ages and more significantly amongst females

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not stated

Percentage buying alcohol themselves - Analysis by age and gender

Respondents

Chart1

2007
2009
2011
28
26
20
14
17
13
23
21
16
34
30
23
64
56
57
29
25
21
27
26
18

Sheet1

63 Cheshire(W)

61 Stockport

61 Rochdale

41 Knowsley

41 Cumbria

38 Liverpool

Respondents saying ldquoyesrdquo

Have you ever been asked for ID when buying alcohol (Percentage answering ldquoyesrdquo)

Of the 14-17 year olds who claimed to buy alcohol themselves the percentage of 17 year olds being asked for ID has increased by 24 since 2009 However there has been slight declines in the proportions being asked for ID amongst other age groups

Base 2007 - 2620 2009 ndash 2696 2011 - 1924

Balance Not stated or have not bought alcohol themselves

Not asked in 2005

Chart1

2007
2009
2011
55
55
52
45
38
36
55
55
52
57
57
56
33
33
57
59
60
55
50
50
51

Sheet1

Overall the number of young people who claimed to have fake ID remained similar at 7 However this rises to 31 amongst 17 year olds A third claimed to buy their fake ID from the Internet and 29 have made it themselves an increase of 12 in comparison to 2009

Base 2007 - 9290 2009 ndash 9819 2011 - 9967

Balance Not stated

Not asked in 2005

Do you have fake ID

Where did you get your fake ID from

Base 2007 ndash 575 2009 ndash 695 2011 - 731 (All who have fake ID)

Balance Other Not stated

Not asked in 2005

11 Sefton

0 Manchester Liverpool

31 17 year olds

10 14 year olds

9 Male

6 Female

GENERAL ATTITUDES AND BEHAVIOUR

Attitudes and behaviour relating to alcohol

I make sure I am not on my own when out drinking alcohol

Base 2007 ndash 9268 (Avg) 2009 ndash 10630 (Avg) 2011 ndash 9902 (Avg)

Balance Not stated

Not asked in 2005 Not asked in 2007

I always feel in control when I drink

I drink alcohol to get drunk

I tend to forget things when I have been drinking

I worry that my drink may get spiked

I drink alcohol because there is nothing else to do

I drink alcohol because my friends do

Disagree Strongly Disagree

Agree Strongly Agree

92 Females

2011 Differences

65 Males

46 Females

66 17yr olds (47 2009)

36 Females

28 17yr olds (41 2009)

33 17yr olds

Attitudes and behaviour in relation to alcohol have not changed considerably amongst young people in the North West However there were higher proportions of 17 year olds claiming to drink because they have nothing else to do or simply to get drunk

Chart1

2007
2009
2011
Respondents Disagree Strongly Disagree

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

Have you ever had sex (8846)

Have you ever been violent or had a fight whilst drunk (9536)

Have you ever regretted having sex after drinking (5981)

Have you ever been in a car with a young person driving who had been drinking (9867)

No

Yes

Behaviour relating to alcohol

Although there has been a decline in the proportion of young people claiming to have had sex the latest survey results show the percentage of young people regretting having sex as a result of drinking has risen The percentages claiming to have been violent after drinking or in a car with a young person who had been drinking have fallen

See question for 2011 Base

Balance Not stated Not applicable

Not asked in 2005

Chart1

2007
2009
2011
Respondents - No

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
2007 -85 -88 -71
2009 -84 -91 -74 -64
2011 -87 -85 -78 -68
-85 -84 -87
-88 -91 -85
-71 -74 -78
-64 -68
2007 22 28 32 45 51 88
2009 25 25 30 43 55 55 87
2011 26 22 27 42 53 59 87
22 25 26
28 25 22
32 30 27
45 43 42
55 53
51 55 59
88 87 87
2007 -78 -72 -68 -55 -49 -12
2009 -75 -75 -70 -57 -45 -45 -13
2011 -73 -78 -72 -58 -48 -41 -13
-78 -75 -73
-72 -75 -78
-68 -70 -72
-55 -57 -58
-45 -48
-49 -45 -41
-12 -13 -13
Overall 14 15 16 17 Male Female
2007 55 45 55 57 33 59 50
2009 55 38 55 57 33 60 50
2011 52 36 52 56 57 55 51
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall 14 15 16 17 Male Female
2007 28 14 23 34 64 29 27
2009 26 17 21 30 56 25 26
2011 20 13 16 23 57 21 18
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall Blackburn Blackpool Bolton Bury Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 28 35 27 39 31 22 21 34 34 36 16 21 28 36 26 38 20 22 29 31
2009 26 26 14 28 29 18 18 21 21 28 27 33 38 40 17 34 23 20 32 23 18 28 21
2011 20 32 19 23 14 17 16 17 19 15 27 19 25 32 17 22 19 20 27 17 13 22
Overall Overall Overall
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Bury Bury Bury
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
Buy from supermarkets Take from parents Adults outside shops buy Buy from off licences Buy from pubs nightclubs Family friends under 18 Family friends over 18 Parents guardians
2007 5 9 16 15 19 20 50 50
2009 5 9 13 14 16 18 54 49
2011 4 8 11 12 11 15 52 55
Buy from supermarkets Buy from supermarkets Buy from supermarkets
Take from parents Take from parents Take from parents
Adults outside shops buy Adults outside shops buy Adults outside shops buy
Buy from off licences Buy from off licences Buy from off licences
Buy from pubs nightclubs Buy from pubs nightclubs Buy from pubs nightclubs
Family friends under 18 Family friends under 18 Family friends under 18
Family friends over 18 Family friends over 18 Family friends over 18
Parents guardians Parents guardians Parents guardians
Overall 14 15 16 17 Male Female
Twice a week or more 14 12 13 17 38 17 12
Once a week 15 9 15 17 16 16 14
Once to 3 times a month 25 17 25 27 22 21 28
Less than once a month 26 30 27 24 11 23 29
Never 20 32 21 16 12 23 18
Overall Overall Overall Overall Overall
14 14 14 14 14
15 15 15 15 15
16 16 16 16 16
17 17 17 17 17
Male Male Male Male Male
Female Female Female Female Female
Page 23: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Sheet1

There has also been further decreases in the percentage of young people claiming to drink five or more alcoholic drinks at least once a week

Base 2007 - 11524 2009 ndash 13390 2011 - 12789 Respondents

Balance Not stated

Not asked in 2005

How often do you drink 5 or more alcoholic drinks on one occasion (Prompted)

20 of 14-17 year olds in the North West identified themselves as regular binge drinkers 6 lower than measured in 2009

Base 2007 - 11524 2009 ndash 13390 2011 ndash 12789 Respondents

Balance Not stated Not asked in 2005

Binge drinking defined as having five drinks or more on one occasion

Frequency of binge drinking

Relatively higher levels of regular binge drinking were identified amongst 14-17 year olds in Rochdale (31) Oldham (25) Blackburn and Trafford (both 23) In contrast relatively lower levels were measured in Liverpool (6) Cheshire East (8) and Manchester (12)

Base 10188

Balance Not stated

Frequency of binge drinking (Analysis by Local Authority)

Respondents

Regular binge drinking was more prevalent amongst 15 (32 cf 23 in 2009) and 17 years olds (51 cf 39 in 2009) Lower levels of regular binge drinking were identified amongst females (22 cf 25 in 2009) Otherwise results were similar to those reported in 2009

Base 10188

Balance Not stated

How often do you drink alcohol (Analysis by age and gender)

Respondents

Respondents who drink alone

1 in 13 young people claimed to typically drink alcohol alone in comparison to 1 in 20 in the 2009 survey The percentage claiming to drink alone was higher amongst 14 year olds males and underage drinkers in Liverpool

Do you tend to drink alone or in groups ( who drink alone)

Base 2007 ndash 9151- 2009 ndash 10553 2011 - 9758

Note 17yr olds excluded due to low base in 2007

16 Liverpool

The 2011 results show decreases in the percentage of young people claiming to drink outside and in pubs clubs whereas the percentage who drank alcohol at home with their parents was similar to the level reported in 2009

Base 2005 - 10691 2007 - 9584 2009 ndash 11041 2011 - 10254

Balance Never drink alcohol or not stated

Multiple responses allowed

Where do you mostly drink (Prompted)

Underage drinking in pubs clubs appears to be more prevalent in Rochdale Blackburn and Bury Drinking outside in parks and the streets appears to be more of an issue in Oldham Blackburn Manchester Liverpool and Trafford

Base 10254

Balance Not stated

Percentage drinking outside in pubs or clubs - Analysis by Local Authority

Respondents

Where drinking outside the majority still tend to drink in groups of 6 or more (79) This is similar to the level reported in 2007 (80) and 9 higher than for the 2009 survey Underage drinking in very large groups was more evident in Stockport and Trafford

Base 2007 - 3203 2009 ndash 3323 2011 - 1866

Balance Do not drink outside or not specified

Not asked in 2005

If you drink outside approximately how many other people do you usually drink with

27 Stockport

23 Trafford

7 Warrington

3 Bolton

Of those 14-17 year olds that drink under half (46) claimed to consume no more than 10 units of alcohol per week 3 lower than in 2009 A fifth (21) claimed to drink more than 20 units of alcohol per week 4 lower than in 2009

Base 2007 - 6215 2009 ndash 7413 2011 ndash 6011 Respondents

Balance Not specified or do not drink

In a typical week how many units of alcohol do you drink

WKD and Smirnoff remain popular brands amongst 14-17 year olds However the proportion naming these as preferred brands has decreased in 2011 There is a vast range of drinks and brands not shown on the chart which were the preference of 1 or less

Base 2007 - 3203- 2009 ndash 5505

Balance Not specified or do not drink

Preferred brands

PURCHASING ALCOHOL

Most 14-17 year olds in the North West claimed to get alcohol from their parents guardians
Fewer appear to be buying alcohol themselves although most who are use pubs nightclubs and off-licences which is consistent with previous surveys

Where do you get your alcohol from

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not specified or do not drink

Multiple responses allowed

Chart1

2007
2009
2011
Respondents
5
5
4
9
9
8
16
13
11
15
14
12
19
16
11
20
18
15
50
54
52
50
49
55

Sheet1

The percentage of 14-17 year olds in the North West claiming to purchase alcohol themselves has fallen by 6 compared to the 2009 survey and now stands at half the 2005 percentage

Base 2005 ndash 10766 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not specified or do not drink

Where do you get your alcohol from

Percentage claiming to buy themselves

The percentage of 14-17 year olds claiming to buy alcohol themselves has remained consistent or fallen for most local authorities The only exception is Blackburn which along with Rochdale has the highest percentage (both 32)

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not stated

Percentage buying alcohol themselves - Analysis by Local Authority

Respondents

Chart1

2007
2009
2011
28
26
20
35
26
32
27
28
19
39
29
23
18
14
18
17
31
21
16
22
21
17
21
28
19
34
27
15
34
33
27
36
38
19
16
40
25
32
21
17
17
28
34
22
36
23
19
26
20
20
38
32
27
20
23
17
22
18
13
29
28
22

Sheet1

In comparison to the 2009 results a similar percentage of 17 year olds claimed to be buying alcohol themselves whereas percentages had fallen for other ages and more significantly amongst females

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not stated

Percentage buying alcohol themselves - Analysis by age and gender

Respondents

Chart1

2007
2009
2011
28
26
20
14
17
13
23
21
16
34
30
23
64
56
57
29
25
21
27
26
18

Sheet1

63 Cheshire(W)

61 Stockport

61 Rochdale

41 Knowsley

41 Cumbria

38 Liverpool

Respondents saying ldquoyesrdquo

Have you ever been asked for ID when buying alcohol (Percentage answering ldquoyesrdquo)

Of the 14-17 year olds who claimed to buy alcohol themselves the percentage of 17 year olds being asked for ID has increased by 24 since 2009 However there has been slight declines in the proportions being asked for ID amongst other age groups

Base 2007 - 2620 2009 ndash 2696 2011 - 1924

Balance Not stated or have not bought alcohol themselves

Not asked in 2005

Chart1

2007
2009
2011
55
55
52
45
38
36
55
55
52
57
57
56
33
33
57
59
60
55
50
50
51

Sheet1

Overall the number of young people who claimed to have fake ID remained similar at 7 However this rises to 31 amongst 17 year olds A third claimed to buy their fake ID from the Internet and 29 have made it themselves an increase of 12 in comparison to 2009

Base 2007 - 9290 2009 ndash 9819 2011 - 9967

Balance Not stated

Not asked in 2005

Do you have fake ID

Where did you get your fake ID from

Base 2007 ndash 575 2009 ndash 695 2011 - 731 (All who have fake ID)

Balance Other Not stated

Not asked in 2005

11 Sefton

0 Manchester Liverpool

31 17 year olds

10 14 year olds

9 Male

6 Female

GENERAL ATTITUDES AND BEHAVIOUR

Attitudes and behaviour relating to alcohol

I make sure I am not on my own when out drinking alcohol

Base 2007 ndash 9268 (Avg) 2009 ndash 10630 (Avg) 2011 ndash 9902 (Avg)

Balance Not stated

Not asked in 2005 Not asked in 2007

I always feel in control when I drink

I drink alcohol to get drunk

I tend to forget things when I have been drinking

I worry that my drink may get spiked

I drink alcohol because there is nothing else to do

I drink alcohol because my friends do

Disagree Strongly Disagree

Agree Strongly Agree

92 Females

2011 Differences

65 Males

46 Females

66 17yr olds (47 2009)

36 Females

28 17yr olds (41 2009)

33 17yr olds

Attitudes and behaviour in relation to alcohol have not changed considerably amongst young people in the North West However there were higher proportions of 17 year olds claiming to drink because they have nothing else to do or simply to get drunk

Chart1

2007
2009
2011
Respondents Disagree Strongly Disagree

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

Have you ever had sex (8846)

Have you ever been violent or had a fight whilst drunk (9536)

Have you ever regretted having sex after drinking (5981)

Have you ever been in a car with a young person driving who had been drinking (9867)

No

Yes

Behaviour relating to alcohol

Although there has been a decline in the proportion of young people claiming to have had sex the latest survey results show the percentage of young people regretting having sex as a result of drinking has risen The percentages claiming to have been violent after drinking or in a car with a young person who had been drinking have fallen

See question for 2011 Base

Balance Not stated Not applicable

Not asked in 2005

Chart1

2007
2009
2011
Respondents - No

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
2007 -85 -88 -71
2009 -84 -91 -74 -64
2011 -87 -85 -78 -68
-85 -84 -87
-88 -91 -85
-71 -74 -78
-64 -68
2007 22 28 32 45 51 88
2009 25 25 30 43 55 55 87
2011 26 22 27 42 53 59 87
22 25 26
28 25 22
32 30 27
45 43 42
55 53
51 55 59
88 87 87
2007 -78 -72 -68 -55 -49 -12
2009 -75 -75 -70 -57 -45 -45 -13
2011 -73 -78 -72 -58 -48 -41 -13
-78 -75 -73
-72 -75 -78
-68 -70 -72
-55 -57 -58
-45 -48
-49 -45 -41
-12 -13 -13
Overall 14 15 16 17 Male Female
2007 55 45 55 57 33 59 50
2009 55 38 55 57 33 60 50
2011 52 36 52 56 57 55 51
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall 14 15 16 17 Male Female
2007 28 14 23 34 64 29 27
2009 26 17 21 30 56 25 26
2011 20 13 16 23 57 21 18
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall Blackburn Blackpool Bolton Bury Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 28 35 27 39 31 22 21 34 34 36 16 21 28 36 26 38 20 22 29 31
2009 26 26 14 28 29 18 18 21 21 28 27 33 38 40 17 34 23 20 32 23 18 28 21
2011 20 32 19 23 14 17 16 17 19 15 27 19 25 32 17 22 19 20 27 17 13 22
Overall Overall Overall
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Bury Bury Bury
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
Buy from supermarkets Take from parents Adults outside shops buy Buy from off licences Buy from pubs nightclubs Family friends under 18 Family friends over 18 Parents guardians
2007 5 9 16 15 19 20 50 50
2009 5 9 13 14 16 18 54 49
2011 4 8 11 12 11 15 52 55
Buy from supermarkets Buy from supermarkets Buy from supermarkets
Take from parents Take from parents Take from parents
Adults outside shops buy Adults outside shops buy Adults outside shops buy
Buy from off licences Buy from off licences Buy from off licences
Buy from pubs nightclubs Buy from pubs nightclubs Buy from pubs nightclubs
Family friends under 18 Family friends under 18 Family friends under 18
Family friends over 18 Family friends over 18 Family friends over 18
Parents guardians Parents guardians Parents guardians
Overall 14 15 16 17 Male Female
Twice a week or more 14 12 13 17 38 17 12
Once a week 15 9 15 17 16 16 14
Once to 3 times a month 25 17 25 27 22 21 28
Less than once a month 26 30 27 24 11 23 29
Never 20 32 21 16 12 23 18
Page 24: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Chart1

2007
2009
2011
Respondents
5
5
4
9
9
8
16
13
11
15
14
12
19
16
11
20
18
15
50
54
52
50
49
55

Sheet1

The percentage of 14-17 year olds in the North West claiming to purchase alcohol themselves has fallen by 6 compared to the 2009 survey and now stands at half the 2005 percentage

Base 2005 ndash 10766 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not specified or do not drink

Where do you get your alcohol from

Percentage claiming to buy themselves

The percentage of 14-17 year olds claiming to buy alcohol themselves has remained consistent or fallen for most local authorities The only exception is Blackburn which along with Rochdale has the highest percentage (both 32)

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not stated

Percentage buying alcohol themselves - Analysis by Local Authority

Respondents

Chart1

2007
2009
2011
28
26
20
35
26
32
27
28
19
39
29
23
18
14
18
17
31
21
16
22
21
17
21
28
19
34
27
15
34
33
27
36
38
19
16
40
25
32
21
17
17
28
34
22
36
23
19
26
20
20
38
32
27
20
23
17
22
18
13
29
28
22

Sheet1

In comparison to the 2009 results a similar percentage of 17 year olds claimed to be buying alcohol themselves whereas percentages had fallen for other ages and more significantly amongst females

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not stated

Percentage buying alcohol themselves - Analysis by age and gender

Respondents

Chart1

2007
2009
2011
28
26
20
14
17
13
23
21
16
34
30
23
64
56
57
29
25
21
27
26
18

Sheet1

63 Cheshire(W)

61 Stockport

61 Rochdale

41 Knowsley

41 Cumbria

38 Liverpool

Respondents saying ldquoyesrdquo

Have you ever been asked for ID when buying alcohol (Percentage answering ldquoyesrdquo)

Of the 14-17 year olds who claimed to buy alcohol themselves the percentage of 17 year olds being asked for ID has increased by 24 since 2009 However there has been slight declines in the proportions being asked for ID amongst other age groups

Base 2007 - 2620 2009 ndash 2696 2011 - 1924

Balance Not stated or have not bought alcohol themselves

Not asked in 2005

Chart1

2007
2009
2011
55
55
52
45
38
36
55
55
52
57
57
56
33
33
57
59
60
55
50
50
51

Sheet1

Overall the number of young people who claimed to have fake ID remained similar at 7 However this rises to 31 amongst 17 year olds A third claimed to buy their fake ID from the Internet and 29 have made it themselves an increase of 12 in comparison to 2009

Base 2007 - 9290 2009 ndash 9819 2011 - 9967

Balance Not stated

Not asked in 2005

Do you have fake ID

Where did you get your fake ID from

Base 2007 ndash 575 2009 ndash 695 2011 - 731 (All who have fake ID)

Balance Other Not stated

Not asked in 2005

11 Sefton

0 Manchester Liverpool

31 17 year olds

10 14 year olds

9 Male

6 Female

GENERAL ATTITUDES AND BEHAVIOUR

Attitudes and behaviour relating to alcohol

I make sure I am not on my own when out drinking alcohol

Base 2007 ndash 9268 (Avg) 2009 ndash 10630 (Avg) 2011 ndash 9902 (Avg)

Balance Not stated

Not asked in 2005 Not asked in 2007

I always feel in control when I drink

I drink alcohol to get drunk

I tend to forget things when I have been drinking

I worry that my drink may get spiked

I drink alcohol because there is nothing else to do

I drink alcohol because my friends do

Disagree Strongly Disagree

Agree Strongly Agree

92 Females

2011 Differences

65 Males

46 Females

66 17yr olds (47 2009)

36 Females

28 17yr olds (41 2009)

33 17yr olds

Attitudes and behaviour in relation to alcohol have not changed considerably amongst young people in the North West However there were higher proportions of 17 year olds claiming to drink because they have nothing else to do or simply to get drunk

Chart1

2007
2009
2011
Respondents Disagree Strongly Disagree

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

Have you ever had sex (8846)

Have you ever been violent or had a fight whilst drunk (9536)

Have you ever regretted having sex after drinking (5981)

Have you ever been in a car with a young person driving who had been drinking (9867)

No

Yes

Behaviour relating to alcohol

Although there has been a decline in the proportion of young people claiming to have had sex the latest survey results show the percentage of young people regretting having sex as a result of drinking has risen The percentages claiming to have been violent after drinking or in a car with a young person who had been drinking have fallen

See question for 2011 Base

Balance Not stated Not applicable

Not asked in 2005

Chart1

2007
2009
2011
Respondents - No

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
2007 -85 -88 -71
2009 -84 -91 -74 -64
2011 -87 -85 -78 -68
-85 -84 -87
-88 -91 -85
-71 -74 -78
-64 -68
2007 22 28 32 45 51 88
2009 25 25 30 43 55 55 87
2011 26 22 27 42 53 59 87
22 25 26
28 25 22
32 30 27
45 43 42
55 53
51 55 59
88 87 87
2007 -78 -72 -68 -55 -49 -12
2009 -75 -75 -70 -57 -45 -45 -13
2011 -73 -78 -72 -58 -48 -41 -13
-78 -75 -73
-72 -75 -78
-68 -70 -72
-55 -57 -58
-45 -48
-49 -45 -41
-12 -13 -13
Overall 14 15 16 17 Male Female
2007 55 45 55 57 33 59 50
2009 55 38 55 57 33 60 50
2011 52 36 52 56 57 55 51
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall 14 15 16 17 Male Female
2007 28 14 23 34 64 29 27
2009 26 17 21 30 56 25 26
2011 20 13 16 23 57 21 18
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall Blackburn Blackpool Bolton Bury Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 28 35 27 39 31 22 21 34 34 36 16 21 28 36 26 38 20 22 29 31
2009 26 26 14 28 29 18 18 21 21 28 27 33 38 40 17 34 23 20 32 23 18 28 21
2011 20 32 19 23 14 17 16 17 19 15 27 19 25 32 17 22 19 20 27 17 13 22
Overall Overall Overall
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Bury Bury Bury
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
Buy from supermarkets Take from parents Adults outside shops buy Buy from off licences Buy from pubs nightclubs Family friends under 18 Family friends over 18 Parents guardians
2007 5 9 16 15 19 20 50 50
2009 5 9 13 14 16 18 54 49
2011 4 8 11 12 11 15 52 55
Buy from supermarkets Buy from supermarkets Buy from supermarkets
Take from parents Take from parents Take from parents
Adults outside shops buy Adults outside shops buy Adults outside shops buy
Buy from off licences Buy from off licences Buy from off licences
Buy from pubs nightclubs Buy from pubs nightclubs Buy from pubs nightclubs
Family friends under 18 Family friends under 18 Family friends under 18
Family friends over 18 Family friends over 18 Family friends over 18
Parents guardians Parents guardians Parents guardians
Page 25: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Sheet1

The percentage of 14-17 year olds in the North West claiming to purchase alcohol themselves has fallen by 6 compared to the 2009 survey and now stands at half the 2005 percentage

Base 2005 ndash 10766 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not specified or do not drink

Where do you get your alcohol from

Percentage claiming to buy themselves

The percentage of 14-17 year olds claiming to buy alcohol themselves has remained consistent or fallen for most local authorities The only exception is Blackburn which along with Rochdale has the highest percentage (both 32)

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not stated

Percentage buying alcohol themselves - Analysis by Local Authority

Respondents

Chart1

2007
2009
2011
28
26
20
35
26
32
27
28
19
39
29
23
18
14
18
17
31
21
16
22
21
17
21
28
19
34
27
15
34
33
27
36
38
19
16
40
25
32
21
17
17
28
34
22
36
23
19
26
20
20
38
32
27
20
23
17
22
18
13
29
28
22

Sheet1

In comparison to the 2009 results a similar percentage of 17 year olds claimed to be buying alcohol themselves whereas percentages had fallen for other ages and more significantly amongst females

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not stated

Percentage buying alcohol themselves - Analysis by age and gender

Respondents

Chart1

2007
2009
2011
28
26
20
14
17
13
23
21
16
34
30
23
64
56
57
29
25
21
27
26
18

Sheet1

63 Cheshire(W)

61 Stockport

61 Rochdale

41 Knowsley

41 Cumbria

38 Liverpool

Respondents saying ldquoyesrdquo

Have you ever been asked for ID when buying alcohol (Percentage answering ldquoyesrdquo)

Of the 14-17 year olds who claimed to buy alcohol themselves the percentage of 17 year olds being asked for ID has increased by 24 since 2009 However there has been slight declines in the proportions being asked for ID amongst other age groups

Base 2007 - 2620 2009 ndash 2696 2011 - 1924

Balance Not stated or have not bought alcohol themselves

Not asked in 2005

Chart1

2007
2009
2011
55
55
52
45
38
36
55
55
52
57
57
56
33
33
57
59
60
55
50
50
51

Sheet1

Overall the number of young people who claimed to have fake ID remained similar at 7 However this rises to 31 amongst 17 year olds A third claimed to buy their fake ID from the Internet and 29 have made it themselves an increase of 12 in comparison to 2009

Base 2007 - 9290 2009 ndash 9819 2011 - 9967

Balance Not stated

Not asked in 2005

Do you have fake ID

Where did you get your fake ID from

Base 2007 ndash 575 2009 ndash 695 2011 - 731 (All who have fake ID)

Balance Other Not stated

Not asked in 2005

11 Sefton

0 Manchester Liverpool

31 17 year olds

10 14 year olds

9 Male

6 Female

GENERAL ATTITUDES AND BEHAVIOUR

Attitudes and behaviour relating to alcohol

I make sure I am not on my own when out drinking alcohol

Base 2007 ndash 9268 (Avg) 2009 ndash 10630 (Avg) 2011 ndash 9902 (Avg)

Balance Not stated

Not asked in 2005 Not asked in 2007

I always feel in control when I drink

I drink alcohol to get drunk

I tend to forget things when I have been drinking

I worry that my drink may get spiked

I drink alcohol because there is nothing else to do

I drink alcohol because my friends do

Disagree Strongly Disagree

Agree Strongly Agree

92 Females

2011 Differences

65 Males

46 Females

66 17yr olds (47 2009)

36 Females

28 17yr olds (41 2009)

33 17yr olds

Attitudes and behaviour in relation to alcohol have not changed considerably amongst young people in the North West However there were higher proportions of 17 year olds claiming to drink because they have nothing else to do or simply to get drunk

Chart1

2007
2009
2011
Respondents Disagree Strongly Disagree

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

Have you ever had sex (8846)

Have you ever been violent or had a fight whilst drunk (9536)

Have you ever regretted having sex after drinking (5981)

Have you ever been in a car with a young person driving who had been drinking (9867)

No

Yes

Behaviour relating to alcohol

Although there has been a decline in the proportion of young people claiming to have had sex the latest survey results show the percentage of young people regretting having sex as a result of drinking has risen The percentages claiming to have been violent after drinking or in a car with a young person who had been drinking have fallen

See question for 2011 Base

Balance Not stated Not applicable

Not asked in 2005

Chart1

2007
2009
2011
Respondents - No

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
2007 -85 -88 -71
2009 -84 -91 -74 -64
2011 -87 -85 -78 -68
-85 -84 -87
-88 -91 -85
-71 -74 -78
-64 -68
2007 22 28 32 45 51 88
2009 25 25 30 43 55 55 87
2011 26 22 27 42 53 59 87
22 25 26
28 25 22
32 30 27
45 43 42
55 53
51 55 59
88 87 87
2007 -78 -72 -68 -55 -49 -12
2009 -75 -75 -70 -57 -45 -45 -13
2011 -73 -78 -72 -58 -48 -41 -13
-78 -75 -73
-72 -75 -78
-68 -70 -72
-55 -57 -58
-45 -48
-49 -45 -41
-12 -13 -13
Overall 14 15 16 17 Male Female
2007 55 45 55 57 33 59 50
2009 55 38 55 57 33 60 50
2011 52 36 52 56 57 55 51
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall 14 15 16 17 Male Female
2007 28 14 23 34 64 29 27
2009 26 17 21 30 56 25 26
2011 20 13 16 23 57 21 18
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall Blackburn Blackpool Bolton Bury Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 28 35 27 39 31 22 21 34 34 36 16 21 28 36 26 38 20 22 29 31
2009 26 26 14 28 29 18 18 21 21 28 27 33 38 40 17 34 23 20 32 23 18 28 21
2011 20 32 19 23 14 17 16 17 19 15 27 19 25 32 17 22 19 20 27 17 13 22
Overall Overall Overall
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Bury Bury Bury
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
Buy from supermarkets Take from parents Adults outside shops buy Buy from off licences Buy from pubs nightclubs Family friends under 18 Family friends over 18 Parents guardians
2007 5 9 16 15 19 20 50 50
2009 5 9 13 14 16 18 54 49
2011 4 8 11 12 11 15 52 55
Page 26: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Chart1

2007
2009
2011
28
26
20
35
26
32
27
28
19
39
29
23
18
14
18
17
31
21
16
22
21
17
21
28
19
34
27
15
34
33
27
36
38
19
16
40
25
32
21
17
17
28
34
22
36
23
19
26
20
20
38
32
27
20
23
17
22
18
13
29
28
22

Sheet1

In comparison to the 2009 results a similar percentage of 17 year olds claimed to be buying alcohol themselves whereas percentages had fallen for other ages and more significantly amongst females

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not stated

Percentage buying alcohol themselves - Analysis by age and gender

Respondents

Chart1

2007
2009
2011
28
26
20
14
17
13
23
21
16
34
30
23
64
56
57
29
25
21
27
26
18

Sheet1

63 Cheshire(W)

61 Stockport

61 Rochdale

41 Knowsley

41 Cumbria

38 Liverpool

Respondents saying ldquoyesrdquo

Have you ever been asked for ID when buying alcohol (Percentage answering ldquoyesrdquo)

Of the 14-17 year olds who claimed to buy alcohol themselves the percentage of 17 year olds being asked for ID has increased by 24 since 2009 However there has been slight declines in the proportions being asked for ID amongst other age groups

Base 2007 - 2620 2009 ndash 2696 2011 - 1924

Balance Not stated or have not bought alcohol themselves

Not asked in 2005

Chart1

2007
2009
2011
55
55
52
45
38
36
55
55
52
57
57
56
33
33
57
59
60
55
50
50
51

Sheet1

Overall the number of young people who claimed to have fake ID remained similar at 7 However this rises to 31 amongst 17 year olds A third claimed to buy their fake ID from the Internet and 29 have made it themselves an increase of 12 in comparison to 2009

Base 2007 - 9290 2009 ndash 9819 2011 - 9967

Balance Not stated

Not asked in 2005

Do you have fake ID

Where did you get your fake ID from

Base 2007 ndash 575 2009 ndash 695 2011 - 731 (All who have fake ID)

Balance Other Not stated

Not asked in 2005

11 Sefton

0 Manchester Liverpool

31 17 year olds

10 14 year olds

9 Male

6 Female

GENERAL ATTITUDES AND BEHAVIOUR

Attitudes and behaviour relating to alcohol

I make sure I am not on my own when out drinking alcohol

Base 2007 ndash 9268 (Avg) 2009 ndash 10630 (Avg) 2011 ndash 9902 (Avg)

Balance Not stated

Not asked in 2005 Not asked in 2007

I always feel in control when I drink

I drink alcohol to get drunk

I tend to forget things when I have been drinking

I worry that my drink may get spiked

I drink alcohol because there is nothing else to do

I drink alcohol because my friends do

Disagree Strongly Disagree

Agree Strongly Agree

92 Females

2011 Differences

65 Males

46 Females

66 17yr olds (47 2009)

36 Females

28 17yr olds (41 2009)

33 17yr olds

Attitudes and behaviour in relation to alcohol have not changed considerably amongst young people in the North West However there were higher proportions of 17 year olds claiming to drink because they have nothing else to do or simply to get drunk

Chart1

2007
2009
2011
Respondents Disagree Strongly Disagree

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

Have you ever had sex (8846)

Have you ever been violent or had a fight whilst drunk (9536)

Have you ever regretted having sex after drinking (5981)

Have you ever been in a car with a young person driving who had been drinking (9867)

No

Yes

Behaviour relating to alcohol

Although there has been a decline in the proportion of young people claiming to have had sex the latest survey results show the percentage of young people regretting having sex as a result of drinking has risen The percentages claiming to have been violent after drinking or in a car with a young person who had been drinking have fallen

See question for 2011 Base

Balance Not stated Not applicable

Not asked in 2005

Chart1

2007
2009
2011
Respondents - No

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
2007 -85 -88 -71
2009 -84 -91 -74 -64
2011 -87 -85 -78 -68
-85 -84 -87
-88 -91 -85
-71 -74 -78
-64 -68
2007 22 28 32 45 51 88
2009 25 25 30 43 55 55 87
2011 26 22 27 42 53 59 87
22 25 26
28 25 22
32 30 27
45 43 42
55 53
51 55 59
88 87 87
2007 -78 -72 -68 -55 -49 -12
2009 -75 -75 -70 -57 -45 -45 -13
2011 -73 -78 -72 -58 -48 -41 -13
-78 -75 -73
-72 -75 -78
-68 -70 -72
-55 -57 -58
-45 -48
-49 -45 -41
-12 -13 -13
Overall 14 15 16 17 Male Female
2007 55 45 55 57 33 59 50
2009 55 38 55 57 33 60 50
2011 52 36 52 56 57 55 51
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall 14 15 16 17 Male Female
2007 28 14 23 34 64 29 27
2009 26 17 21 30 56 25 26
2011 20 13 16 23 57 21 18
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall Blackburn Blackpool Bolton Bury Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 28 35 27 39 31 22 21 34 34 36 16 21 28 36 26 38 20 22 29 31
2009 26 26 14 28 29 18 18 21 21 28 27 33 38 40 17 34 23 20 32 23 18 28 21
2011 20 32 19 23 14 17 16 17 19 15 27 19 25 32 17 22 19 20 27 17 13 22
Overall Overall Overall
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Bury Bury Bury
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
Page 27: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Sheet1

In comparison to the 2009 results a similar percentage of 17 year olds claimed to be buying alcohol themselves whereas percentages had fallen for other ages and more significantly amongst females

Base 2007 ndash 9410 2009 ndash 10802 2011 ndash 10004

Balance Not stated

Percentage buying alcohol themselves - Analysis by age and gender

Respondents

Chart1

2007
2009
2011
28
26
20
14
17
13
23
21
16
34
30
23
64
56
57
29
25
21
27
26
18

Sheet1

63 Cheshire(W)

61 Stockport

61 Rochdale

41 Knowsley

41 Cumbria

38 Liverpool

Respondents saying ldquoyesrdquo

Have you ever been asked for ID when buying alcohol (Percentage answering ldquoyesrdquo)

Of the 14-17 year olds who claimed to buy alcohol themselves the percentage of 17 year olds being asked for ID has increased by 24 since 2009 However there has been slight declines in the proportions being asked for ID amongst other age groups

Base 2007 - 2620 2009 ndash 2696 2011 - 1924

Balance Not stated or have not bought alcohol themselves

Not asked in 2005

Chart1

2007
2009
2011
55
55
52
45
38
36
55
55
52
57
57
56
33
33
57
59
60
55
50
50
51

Sheet1

Overall the number of young people who claimed to have fake ID remained similar at 7 However this rises to 31 amongst 17 year olds A third claimed to buy their fake ID from the Internet and 29 have made it themselves an increase of 12 in comparison to 2009

Base 2007 - 9290 2009 ndash 9819 2011 - 9967

Balance Not stated

Not asked in 2005

Do you have fake ID

Where did you get your fake ID from

Base 2007 ndash 575 2009 ndash 695 2011 - 731 (All who have fake ID)

Balance Other Not stated

Not asked in 2005

11 Sefton

0 Manchester Liverpool

31 17 year olds

10 14 year olds

9 Male

6 Female

GENERAL ATTITUDES AND BEHAVIOUR

Attitudes and behaviour relating to alcohol

I make sure I am not on my own when out drinking alcohol

Base 2007 ndash 9268 (Avg) 2009 ndash 10630 (Avg) 2011 ndash 9902 (Avg)

Balance Not stated

Not asked in 2005 Not asked in 2007

I always feel in control when I drink

I drink alcohol to get drunk

I tend to forget things when I have been drinking

I worry that my drink may get spiked

I drink alcohol because there is nothing else to do

I drink alcohol because my friends do

Disagree Strongly Disagree

Agree Strongly Agree

92 Females

2011 Differences

65 Males

46 Females

66 17yr olds (47 2009)

36 Females

28 17yr olds (41 2009)

33 17yr olds

Attitudes and behaviour in relation to alcohol have not changed considerably amongst young people in the North West However there were higher proportions of 17 year olds claiming to drink because they have nothing else to do or simply to get drunk

Chart1

2007
2009
2011
Respondents Disagree Strongly Disagree

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

Have you ever had sex (8846)

Have you ever been violent or had a fight whilst drunk (9536)

Have you ever regretted having sex after drinking (5981)

Have you ever been in a car with a young person driving who had been drinking (9867)

No

Yes

Behaviour relating to alcohol

Although there has been a decline in the proportion of young people claiming to have had sex the latest survey results show the percentage of young people regretting having sex as a result of drinking has risen The percentages claiming to have been violent after drinking or in a car with a young person who had been drinking have fallen

See question for 2011 Base

Balance Not stated Not applicable

Not asked in 2005

Chart1

2007
2009
2011
Respondents - No

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
2007 -85 -88 -71
2009 -84 -91 -74 -64
2011 -87 -85 -78 -68
-85 -84 -87
-88 -91 -85
-71 -74 -78
-64 -68
2007 22 28 32 45 51 88
2009 25 25 30 43 55 55 87
2011 26 22 27 42 53 59 87
22 25 26
28 25 22
32 30 27
45 43 42
55 53
51 55 59
88 87 87
2007 -78 -72 -68 -55 -49 -12
2009 -75 -75 -70 -57 -45 -45 -13
2011 -73 -78 -72 -58 -48 -41 -13
-78 -75 -73
-72 -75 -78
-68 -70 -72
-55 -57 -58
-45 -48
-49 -45 -41
-12 -13 -13
Overall 14 15 16 17 Male Female
2007 55 45 55 57 33 59 50
2009 55 38 55 57 33 60 50
2011 52 36 52 56 57 55 51
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall 14 15 16 17 Male Female
2007 28 14 23 34 64 29 27
2009 26 17 21 30 56 25 26
2011 20 13 16 23 57 21 18
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall Blackburn Blackpool Bolton Bury Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 28 35 27 39 31 22 21 34 34 36 16 21 28 36 26 38 20 22 29 31
2009 26 26 14 28 29 18 18 21 21 28 27 33 38 40 17 34 23 20 32 23 18 28 21
2011 20 32 19 23 14 17 16 17 19 15 27 19 25 32 17 22 19 20 27 17 13 22
Page 28: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Chart1

2007
2009
2011
28
26
20
14
17
13
23
21
16
34
30
23
64
56
57
29
25
21
27
26
18

Sheet1

63 Cheshire(W)

61 Stockport

61 Rochdale

41 Knowsley

41 Cumbria

38 Liverpool

Respondents saying ldquoyesrdquo

Have you ever been asked for ID when buying alcohol (Percentage answering ldquoyesrdquo)

Of the 14-17 year olds who claimed to buy alcohol themselves the percentage of 17 year olds being asked for ID has increased by 24 since 2009 However there has been slight declines in the proportions being asked for ID amongst other age groups

Base 2007 - 2620 2009 ndash 2696 2011 - 1924

Balance Not stated or have not bought alcohol themselves

Not asked in 2005

Chart1

2007
2009
2011
55
55
52
45
38
36
55
55
52
57
57
56
33
33
57
59
60
55
50
50
51

Sheet1

Overall the number of young people who claimed to have fake ID remained similar at 7 However this rises to 31 amongst 17 year olds A third claimed to buy their fake ID from the Internet and 29 have made it themselves an increase of 12 in comparison to 2009

Base 2007 - 9290 2009 ndash 9819 2011 - 9967

Balance Not stated

Not asked in 2005

Do you have fake ID

Where did you get your fake ID from

Base 2007 ndash 575 2009 ndash 695 2011 - 731 (All who have fake ID)

Balance Other Not stated

Not asked in 2005

11 Sefton

0 Manchester Liverpool

31 17 year olds

10 14 year olds

9 Male

6 Female

GENERAL ATTITUDES AND BEHAVIOUR

Attitudes and behaviour relating to alcohol

I make sure I am not on my own when out drinking alcohol

Base 2007 ndash 9268 (Avg) 2009 ndash 10630 (Avg) 2011 ndash 9902 (Avg)

Balance Not stated

Not asked in 2005 Not asked in 2007

I always feel in control when I drink

I drink alcohol to get drunk

I tend to forget things when I have been drinking

I worry that my drink may get spiked

I drink alcohol because there is nothing else to do

I drink alcohol because my friends do

Disagree Strongly Disagree

Agree Strongly Agree

92 Females

2011 Differences

65 Males

46 Females

66 17yr olds (47 2009)

36 Females

28 17yr olds (41 2009)

33 17yr olds

Attitudes and behaviour in relation to alcohol have not changed considerably amongst young people in the North West However there were higher proportions of 17 year olds claiming to drink because they have nothing else to do or simply to get drunk

Chart1

2007
2009
2011
Respondents Disagree Strongly Disagree

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

Have you ever had sex (8846)

Have you ever been violent or had a fight whilst drunk (9536)

Have you ever regretted having sex after drinking (5981)

Have you ever been in a car with a young person driving who had been drinking (9867)

No

Yes

Behaviour relating to alcohol

Although there has been a decline in the proportion of young people claiming to have had sex the latest survey results show the percentage of young people regretting having sex as a result of drinking has risen The percentages claiming to have been violent after drinking or in a car with a young person who had been drinking have fallen

See question for 2011 Base

Balance Not stated Not applicable

Not asked in 2005

Chart1

2007
2009
2011
Respondents - No

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
2007 -85 -88 -71
2009 -84 -91 -74 -64
2011 -87 -85 -78 -68
-85 -84 -87
-88 -91 -85
-71 -74 -78
-64 -68
2007 22 28 32 45 51 88
2009 25 25 30 43 55 55 87
2011 26 22 27 42 53 59 87
22 25 26
28 25 22
32 30 27
45 43 42
55 53
51 55 59
88 87 87
2007 -78 -72 -68 -55 -49 -12
2009 -75 -75 -70 -57 -45 -45 -13
2011 -73 -78 -72 -58 -48 -41 -13
-78 -75 -73
-72 -75 -78
-68 -70 -72
-55 -57 -58
-45 -48
-49 -45 -41
-12 -13 -13
Overall 14 15 16 17 Male Female
2007 55 45 55 57 33 59 50
2009 55 38 55 57 33 60 50
2011 52 36 52 56 57 55 51
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall 14 15 16 17 Male Female
2007 28 14 23 34 64 29 27
2009 26 17 21 30 56 25 26
2011 20 13 16 23 57 21 18
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Page 29: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Sheet1

63 Cheshire(W)

61 Stockport

61 Rochdale

41 Knowsley

41 Cumbria

38 Liverpool

Respondents saying ldquoyesrdquo

Have you ever been asked for ID when buying alcohol (Percentage answering ldquoyesrdquo)

Of the 14-17 year olds who claimed to buy alcohol themselves the percentage of 17 year olds being asked for ID has increased by 24 since 2009 However there has been slight declines in the proportions being asked for ID amongst other age groups

Base 2007 - 2620 2009 ndash 2696 2011 - 1924

Balance Not stated or have not bought alcohol themselves

Not asked in 2005

Chart1

2007
2009
2011
55
55
52
45
38
36
55
55
52
57
57
56
33
33
57
59
60
55
50
50
51

Sheet1

Overall the number of young people who claimed to have fake ID remained similar at 7 However this rises to 31 amongst 17 year olds A third claimed to buy their fake ID from the Internet and 29 have made it themselves an increase of 12 in comparison to 2009

Base 2007 - 9290 2009 ndash 9819 2011 - 9967

Balance Not stated

Not asked in 2005

Do you have fake ID

Where did you get your fake ID from

Base 2007 ndash 575 2009 ndash 695 2011 - 731 (All who have fake ID)

Balance Other Not stated

Not asked in 2005

11 Sefton

0 Manchester Liverpool

31 17 year olds

10 14 year olds

9 Male

6 Female

GENERAL ATTITUDES AND BEHAVIOUR

Attitudes and behaviour relating to alcohol

I make sure I am not on my own when out drinking alcohol

Base 2007 ndash 9268 (Avg) 2009 ndash 10630 (Avg) 2011 ndash 9902 (Avg)

Balance Not stated

Not asked in 2005 Not asked in 2007

I always feel in control when I drink

I drink alcohol to get drunk

I tend to forget things when I have been drinking

I worry that my drink may get spiked

I drink alcohol because there is nothing else to do

I drink alcohol because my friends do

Disagree Strongly Disagree

Agree Strongly Agree

92 Females

2011 Differences

65 Males

46 Females

66 17yr olds (47 2009)

36 Females

28 17yr olds (41 2009)

33 17yr olds

Attitudes and behaviour in relation to alcohol have not changed considerably amongst young people in the North West However there were higher proportions of 17 year olds claiming to drink because they have nothing else to do or simply to get drunk

Chart1

2007
2009
2011
Respondents Disagree Strongly Disagree

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

Have you ever had sex (8846)

Have you ever been violent or had a fight whilst drunk (9536)

Have you ever regretted having sex after drinking (5981)

Have you ever been in a car with a young person driving who had been drinking (9867)

No

Yes

Behaviour relating to alcohol

Although there has been a decline in the proportion of young people claiming to have had sex the latest survey results show the percentage of young people regretting having sex as a result of drinking has risen The percentages claiming to have been violent after drinking or in a car with a young person who had been drinking have fallen

See question for 2011 Base

Balance Not stated Not applicable

Not asked in 2005

Chart1

2007
2009
2011
Respondents - No

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
2007 -85 -88 -71
2009 -84 -91 -74 -64
2011 -87 -85 -78 -68
-85 -84 -87
-88 -91 -85
-71 -74 -78
-64 -68
2007 22 28 32 45 51 88
2009 25 25 30 43 55 55 87
2011 26 22 27 42 53 59 87
22 25 26
28 25 22
32 30 27
45 43 42
55 53
51 55 59
88 87 87
2007 -78 -72 -68 -55 -49 -12
2009 -75 -75 -70 -57 -45 -45 -13
2011 -73 -78 -72 -58 -48 -41 -13
-78 -75 -73
-72 -75 -78
-68 -70 -72
-55 -57 -58
-45 -48
-49 -45 -41
-12 -13 -13
Overall 14 15 16 17 Male Female
2007 55 45 55 57 33 59 50
2009 55 38 55 57 33 60 50
2011 52 36 52 56 57 55 51
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Overall 14 15 16 17 Male Female
2007 28 14 23 34 64 29 27
2009 26 17 21 30 56 25 26
2011 20 13 16 23 57 21 18
Page 30: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Chart1

2007
2009
2011
55
55
52
45
38
36
55
55
52
57
57
56
33
33
57
59
60
55
50
50
51

Sheet1

Overall the number of young people who claimed to have fake ID remained similar at 7 However this rises to 31 amongst 17 year olds A third claimed to buy their fake ID from the Internet and 29 have made it themselves an increase of 12 in comparison to 2009

Base 2007 - 9290 2009 ndash 9819 2011 - 9967

Balance Not stated

Not asked in 2005

Do you have fake ID

Where did you get your fake ID from

Base 2007 ndash 575 2009 ndash 695 2011 - 731 (All who have fake ID)

Balance Other Not stated

Not asked in 2005

11 Sefton

0 Manchester Liverpool

31 17 year olds

10 14 year olds

9 Male

6 Female

GENERAL ATTITUDES AND BEHAVIOUR

Attitudes and behaviour relating to alcohol

I make sure I am not on my own when out drinking alcohol

Base 2007 ndash 9268 (Avg) 2009 ndash 10630 (Avg) 2011 ndash 9902 (Avg)

Balance Not stated

Not asked in 2005 Not asked in 2007

I always feel in control when I drink

I drink alcohol to get drunk

I tend to forget things when I have been drinking

I worry that my drink may get spiked

I drink alcohol because there is nothing else to do

I drink alcohol because my friends do

Disagree Strongly Disagree

Agree Strongly Agree

92 Females

2011 Differences

65 Males

46 Females

66 17yr olds (47 2009)

36 Females

28 17yr olds (41 2009)

33 17yr olds

Attitudes and behaviour in relation to alcohol have not changed considerably amongst young people in the North West However there were higher proportions of 17 year olds claiming to drink because they have nothing else to do or simply to get drunk

Chart1

2007
2009
2011
Respondents Disagree Strongly Disagree

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

Have you ever had sex (8846)

Have you ever been violent or had a fight whilst drunk (9536)

Have you ever regretted having sex after drinking (5981)

Have you ever been in a car with a young person driving who had been drinking (9867)

No

Yes

Behaviour relating to alcohol

Although there has been a decline in the proportion of young people claiming to have had sex the latest survey results show the percentage of young people regretting having sex as a result of drinking has risen The percentages claiming to have been violent after drinking or in a car with a young person who had been drinking have fallen

See question for 2011 Base

Balance Not stated Not applicable

Not asked in 2005

Chart1

2007
2009
2011
Respondents - No

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
2007 -85 -88 -71
2009 -84 -91 -74 -64
2011 -87 -85 -78 -68
-85 -84 -87
-88 -91 -85
-71 -74 -78
-64 -68
2007 22 28 32 45 51 88
2009 25 25 30 43 55 55 87
2011 26 22 27 42 53 59 87
22 25 26
28 25 22
32 30 27
45 43 42
55 53
51 55 59
88 87 87
2007 -78 -72 -68 -55 -49 -12
2009 -75 -75 -70 -57 -45 -45 -13
2011 -73 -78 -72 -58 -48 -41 -13
-78 -75 -73
-72 -75 -78
-68 -70 -72
-55 -57 -58
-45 -48
-49 -45 -41
-12 -13 -13
Overall 14 15 16 17 Male Female
2007 55 45 55 57 33 59 50
2009 55 38 55 57 33 60 50
2011 52 36 52 56 57 55 51
Overall Overall Overall
14 14 14
15 15 15
16 16 16
17 17 17
Male Male Male
Female Female Female
Page 31: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Sheet1

Overall the number of young people who claimed to have fake ID remained similar at 7 However this rises to 31 amongst 17 year olds A third claimed to buy their fake ID from the Internet and 29 have made it themselves an increase of 12 in comparison to 2009

Base 2007 - 9290 2009 ndash 9819 2011 - 9967

Balance Not stated

Not asked in 2005

Do you have fake ID

Where did you get your fake ID from

Base 2007 ndash 575 2009 ndash 695 2011 - 731 (All who have fake ID)

Balance Other Not stated

Not asked in 2005

11 Sefton

0 Manchester Liverpool

31 17 year olds

10 14 year olds

9 Male

6 Female

GENERAL ATTITUDES AND BEHAVIOUR

Attitudes and behaviour relating to alcohol

I make sure I am not on my own when out drinking alcohol

Base 2007 ndash 9268 (Avg) 2009 ndash 10630 (Avg) 2011 ndash 9902 (Avg)

Balance Not stated

Not asked in 2005 Not asked in 2007

I always feel in control when I drink

I drink alcohol to get drunk

I tend to forget things when I have been drinking

I worry that my drink may get spiked

I drink alcohol because there is nothing else to do

I drink alcohol because my friends do

Disagree Strongly Disagree

Agree Strongly Agree

92 Females

2011 Differences

65 Males

46 Females

66 17yr olds (47 2009)

36 Females

28 17yr olds (41 2009)

33 17yr olds

Attitudes and behaviour in relation to alcohol have not changed considerably amongst young people in the North West However there were higher proportions of 17 year olds claiming to drink because they have nothing else to do or simply to get drunk

Chart1

2007
2009
2011
Respondents Disagree Strongly Disagree

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

Have you ever had sex (8846)

Have you ever been violent or had a fight whilst drunk (9536)

Have you ever regretted having sex after drinking (5981)

Have you ever been in a car with a young person driving who had been drinking (9867)

No

Yes

Behaviour relating to alcohol

Although there has been a decline in the proportion of young people claiming to have had sex the latest survey results show the percentage of young people regretting having sex as a result of drinking has risen The percentages claiming to have been violent after drinking or in a car with a young person who had been drinking have fallen

See question for 2011 Base

Balance Not stated Not applicable

Not asked in 2005

Chart1

2007
2009
2011
Respondents - No

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
2007 -85 -88 -71
2009 -84 -91 -74 -64
2011 -87 -85 -78 -68
-85 -84 -87
-88 -91 -85
-71 -74 -78
-64 -68
2007 22 28 32 45 51 88
2009 25 25 30 43 55 55 87
2011 26 22 27 42 53 59 87
22 25 26
28 25 22
32 30 27
45 43 42
55 53
51 55 59
88 87 87
2007 -78 -72 -68 -55 -49 -12
2009 -75 -75 -70 -57 -45 -45 -13
2011 -73 -78 -72 -58 -48 -41 -13
-78 -75 -73
-72 -75 -78
-68 -70 -72
-55 -57 -58
-45 -48
-49 -45 -41
-12 -13 -13
Overall 14 15 16 17 Male Female
2007 55 45 55 57 33 59 50
2009 55 38 55 57 33 60 50
2011 52 36 52 56 57 55 51
Page 32: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Chart1

2007
2009
2011
Respondents Disagree Strongly Disagree

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

Have you ever had sex (8846)

Have you ever been violent or had a fight whilst drunk (9536)

Have you ever regretted having sex after drinking (5981)

Have you ever been in a car with a young person driving who had been drinking (9867)

No

Yes

Behaviour relating to alcohol

Although there has been a decline in the proportion of young people claiming to have had sex the latest survey results show the percentage of young people regretting having sex as a result of drinking has risen The percentages claiming to have been violent after drinking or in a car with a young person who had been drinking have fallen

See question for 2011 Base

Balance Not stated Not applicable

Not asked in 2005

Chart1

2007
2009
2011
Respondents - No

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
2007 -85 -88 -71
2009 -84 -91 -74 -64
2011 -87 -85 -78 -68
-85 -84 -87
-88 -91 -85
-71 -74 -78
-64 -68
2007 22 28 32 45 51 88
2009 25 25 30 43 55 55 87
2011 26 22 27 42 53 59 87
22 25 26
28 25 22
32 30 27
45 43 42
55 53
51 55 59
88 87 87
2007 -78 -72 -68 -55 -49 -12
2009 -75 -75 -70 -57 -45 -45 -13
2011 -73 -78 -72 -58 -48 -41 -13
-78 -75 -73
-72 -75 -78
-68 -70 -72
-55 -57 -58
-45 -48
-49 -45 -41
-12 -13 -13
Page 33: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

Have you ever had sex (8846)

Have you ever been violent or had a fight whilst drunk (9536)

Have you ever regretted having sex after drinking (5981)

Have you ever been in a car with a young person driving who had been drinking (9867)

No

Yes

Behaviour relating to alcohol

Although there has been a decline in the proportion of young people claiming to have had sex the latest survey results show the percentage of young people regretting having sex as a result of drinking has risen The percentages claiming to have been violent after drinking or in a car with a young person who had been drinking have fallen

See question for 2011 Base

Balance Not stated Not applicable

Not asked in 2005

Chart1

2007
2009
2011
Respondents - No

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
2007 -85 -88 -71
2009 -84 -91 -74 -64
2011 -87 -85 -78 -68
-85 -84 -87
-88 -91 -85
-71 -74 -78
-64 -68
2007 22 28 32 45 51 88
2009 25 25 30 43 55 55 87
2011 26 22 27 42 53 59 87
22 25 26
28 25 22
32 30 27
45 43 42
55 53
51 55 59
88 87 87
2007 -78 -72 -68 -55 -49 -12
2009 -75 -75 -70 -57 -45 -45 -13
2011 -73 -78 -72 -58 -48 -41 -13
Page 34: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

Have you ever had sex (8846)

Have you ever been violent or had a fight whilst drunk (9536)

Have you ever regretted having sex after drinking (5981)

Have you ever been in a car with a young person driving who had been drinking (9867)

No

Yes

Behaviour relating to alcohol

Although there has been a decline in the proportion of young people claiming to have had sex the latest survey results show the percentage of young people regretting having sex as a result of drinking has risen The percentages claiming to have been violent after drinking or in a car with a young person who had been drinking have fallen

See question for 2011 Base

Balance Not stated Not applicable

Not asked in 2005

Chart1

2007
2009
2011
Respondents - No

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
2007 -85 -88 -71
2009 -84 -91 -74 -64
2011 -87 -85 -78 -68
-85 -84 -87
-88 -91 -85
-71 -74 -78
-64 -68
2007 22 28 32 45 51 88
2009 25 25 30 43 55 55 87
2011 26 22 27 42 53 59 87
22 25 26
28 25 22
32 30 27
45 43 42
55 53
51 55 59
88 87 87
Page 35: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Sheet1

Have you ever had sex (8846)

Have you ever been violent or had a fight whilst drunk (9536)

Have you ever regretted having sex after drinking (5981)

Have you ever been in a car with a young person driving who had been drinking (9867)

No

Yes

Behaviour relating to alcohol

Although there has been a decline in the proportion of young people claiming to have had sex the latest survey results show the percentage of young people regretting having sex as a result of drinking has risen The percentages claiming to have been violent after drinking or in a car with a young person who had been drinking have fallen

See question for 2011 Base

Balance Not stated Not applicable

Not asked in 2005

Chart1

2007
2009
2011
Respondents - No

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
2007 -85 -88 -71
2009 -84 -91 -74 -64
2011 -87 -85 -78 -68
-85 -84 -87
-88 -91 -85
-71 -74 -78
-64 -68
2007 22 28 32 45 51 88
2009 25 25 30 43 55 55 87
2011 26 22 27 42 53 59 87
Page 36: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Chart1

2007
2009
2011
Respondents - No

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
2007 -85 -88 -71
2009 -84 -91 -74 -64
2011 -87 -85 -78 -68
-85 -84 -87
-88 -91 -85
-71 -74 -78
-64 -68
Page 37: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Sheet1

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
2007 -85 -88 -71
2009 -84 -91 -74 -64
2011 -87 -85 -78 -68
Page 38: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Chart1

2007
2009
2011
Respondents Agree Strongly Agree

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
15 16 13
12 9 15
29 26 22
36 32
Page 39: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Sheet1

UNDERSTANDING OF LEGISLATION

It is a criminal offence for U18s to drink alcohol at home

It is a criminal offence for O18s to buy alcohol for U18s

It is a criminal offence for U18s to buy alcohol

It is a criminal offence to sell alcohol to U18s

believing statement is ldquoTruerdquo

Understanding of legislation with regards to alcohol was relatively consistent with previous surveys

Understanding of legislation regarding alcohol

Base 2005 ndash 11623 2007 - 11014 2009 ndash 13038 2011 ndash 11130

Balance Not stated

Not asked in 2005

believing statement is ldquoFalserdquo

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Make sure not on my own
2007 15 12 29 88
2009 16 9 26 36 87
2011 13 15 22 32 87
Page 40: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Chart1

2005
2007
2009
2011
thinking statement is True

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
98 93 94 93
93 90 92 91
84 83 84 82
13 10 10
Page 41: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Sheet1

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
2005 98 93 84
2007 93 90 83 13
2009 94 92 84 10
2011 93 91 82 10
Page 42: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Chart1

2005
2007
2009
2011
thinking statement is False

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
-2 -7 -6 -7
-7 -10 -8 -9
-16 -17 -16 -18
-87 -90 -90
Page 43: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Sheet1

Base In brackets

Balance Not stated

Understanding of legislation It is a criminal offence for under 18s to buy alcohol

(Analysis by purchasing behaviour)

Respondents

Consistent with the 2009 survey 14-17 year olds who currently purchase their own alcohol were less likely to be aware that it is an offence for under 18s to buy alcohol

SMOKING BEHAVIOUR

I have never tried smoking

I have tried smoking but did not like it

I used to smoke but have given up

I only smoke when drinking alcohol

I smoke less than 5 a day

I smoke 6 to 10 a day

I smoke more than 10 a day

Which of the following best describes your smoking behaviour (Prompted)

In 2011 less than one in five of 14-17 year olds surveyed claimed to smoke The percentage who have never tried smoking is 8 higher than in 2009

Base 2007 - 11299 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Not asked in 2005

NON-SMOKERS

200778

200978

201182

SMOKERS

200722

200922

201118

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
2005 -2 -7 -16
2007 -7 -10 -17 -87
2009 -6 -8 -16 -90
2011 -7 -9 -18 -90
Page 44: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Chart1

2007
2009
2011
Respondents

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
4 4 4
7 6 4
4 4 3
7 8 7
8 8 6
27 24 22
43 46 54
Page 45: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Sheet1

Base 2009 ndash 13038 2011 ndash 12388

Balance Not stated

Do you smoke (Analysis by Local Authority)

claiming to smoke

In 2011 no local authorities showed an increase in the proportion of smokers Liverpool had the lowest proportion (7) with Manchester (8) showing greatest falls (-14) Rochdale had the highest percentage of smokers (29)

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
2007 4 7 4 7 8 27 43
2009 4 6 4 8 8 24 46
2011 4 4 3 7 6 22 54
Page 46: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Chart1

2007
2009
2011
22
22
18
24
21
21
24
26
25
23
25
19
21
19
21
21
24
19
18
24
20
18
12
13
10
27
24
20
15
15
7
17
22
8
17
27
22
29
26
19
16
21
22
13
27
26
20
16
19
16
34
26
16
16
18
17
23
21
16
24
18
16

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Overall Overall Overall
Bury Bury Bury
Blackburn Blackburn Blackburn
Bolton Bolton Bolton
Cheshire East Cheshire East Cheshire East
Cheshire West Cheshire West Cheshire West
Cumbria Cumbria Cumbria
Halton Halton Halton
Knowsley Knowsley Knowsley
Lancashire Lancashire Lancashire
Liverpool Liverpool Liverpool
Manchester Manchester Manchester
Oldham Oldham Oldham
Rochdale Rochdale Rochdale
Salford Salford Salford
Sefton Sefton Sefton
St Helens St Helens St Helens
Stockport Stockport Stockport
Tameside Tameside Tameside
Trafford Trafford Trafford
Warrington Warrington Warrington
Wigan Wigan Wigan
Page 47: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Sheet1

Base 2009 - 13038 2011- 12388

Balance Not stated

Do you smoke (Analysis by age and gender)

claiming to smoke

Overall the proportion of smokers has by fallen 4 since 2009 There has been a reduction in the proportion of smokers in each age and gender with the largest decreases recorded amongst females (-6) and 14 year olds (-9)

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Smokers Overall Bury Blackburn Blackpool Bolton Cheshire East Cheshire West Cumbria Halton Knowsley Lancashire Liverpool Manchester Oldham Rochdale Salford Sefton St Helens Stockport Tameside Trafford Warrington Wigan Wirral
2007 22 24 24 23 24 24 12 27 15 17 17 26 21 27 16 34 16 23 24 23
2009 22 21 26 30 25 21 21 19 20 13 24 15 22 27 19 22 26 19 26 18 21 18 20
2011 18 21 25 19 19 21 18 18 10 20 7 8 22 29 16 13 20 16 16 17 16 16
Page 48: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Chart1

2009
2011
22
18
18
9
20
16
23
21
36
30
17
16
25
19

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19
Overall Overall
14 14
15 15
16 16
17 17
Male Male
Female Female
Page 49: REVIEW YOUNG PEOPLE AND ALCOHOL MISUSE · Community Alcohol Partnerships (CAP established in 2011) originally developed by the Retail of Alcohol Standards Group (RASG - a committee

Sheet1

The majority of respondents claimed to have started smoking aged 13 or younger (56)

Base 2007 - 3016 2009 ndash 3289 2011 ndash 2436

Balance Not stated

Not asked in 2005

How old were you when you started smoking

Consistent with previous waves most purchase their own cigarettes from off licencesnewsagents However there has been a decline in the proportion purchasing in shops off licences and supermarkets In contrast the proportion who get cigarettes off their siblings or friends (over 18) has increased

Base 2007 - 3296 2009 - 3537 2011 - 2703 (All who do or have smoked)

Balance Other Not stated

Not asked in 2005

Where do did you get your cigarettes from

Female (35) vs Male (26)

Respondents

Where do did you get your cigarettes from (By Age ndash 2011)

Base 2703 respondents (All who do or have smoked)

Balance Not stated

Unsurprisingly older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to purchase their own cigarettes from off licences or newsagents The latter are more reliant on relatives and friends

Compared to 2009 there has been a significant decline in the percentage of respondents claiming to purchase cigarettes with health warnings in different languages (-10) There has also been an decrease in the number of respondents buying fake cigarettes (-4)

Base 2007 - 2465 2009 - 1934 2011 - 1317

Balance Not stated

Not asked in 2005

Have you ever boughthellip

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipcigarettes with health warnings in a different language (Analysis by Local Authority)

Respondents

Respondents were most likely to have purchased cigarettes with health warnings in different languages in Trafford Liverpool and Rochdale (though the sample sizes for the latter two LAs is low so the results should be treated with caution)

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

Have you ever boughthellipfake cigarettes (Analysis by Local Authority)

Respondents

The purchasing of fake cigarettes appeared to be most prominent in Liverpool Knowsley and Bolton and least in Trafford and Salford

Have you ever boughthellipcigarettes from other sellers (ie neighbours market stalls car boots ice-cream vans) (Analysis by Local Authority)

Respondents

Respondents were more likely to have bought cigarettes from other types of sellers in Halton and Knowsley and less likely to have done so in Rochdale

Base 1317

NB Low Base ndash Cheshire East Manchester Liverpool and Rochdale

Balance Not stated

| First floor Alderley House Alderley Road Wilmslow SK9 1AT | | t ++44 (0) 1625 628000 | f ++44 (0) 1625 628001 |

Visit our website wwwci-researchcom

670937367311607237239801088521095284413792783559594530165279314738216845684393886186181172831270675521061461117276210473932181146472550

0500100015002000ManchesterLiverpoolLancashireKnowsleyHaltonCumbriaCheshire WestCheshire EastBuryBoltonBlackpoolBlackburn

5985407488894661155133138550353942356955498886522461283417250696

1819586794474921701493678403696

0460942312411626523129829075735

0500100015002000WirralWiganWarringtonTraffordTamesideStockportSt HelensSeftonSalfordRochdaleOldham

No Returns by LA 2011

(13051)

No Returns by LA 2009

(13902)

No Returns by LA 2007

(11724)

No Returns by LA 2005

(12840)

17

9

12

18

1

5

3

8

59

53

49

35

15

14

19

15

7

19

17

24

0

10

20

30

40

50

60

70

2005200720092011

Respondents

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

47

51

5050

53

49

5050

45

46

47

48

49

50

51

52

53

54

55

2005200720092011

Respondents

Male

Female

2

10

5

13

45

44

47

46

52

45

47

39

1111

0

5

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

14

15

16

17

50

44

38

29

36

39

44

51

12

17

18

20

10

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

Once a week or more

Less than once a week

Never

24

19

14

20

19

15

20

23

25

19

22

26

17

18

20

10

12

14

16

18

20

22

24

26

28

200720092011

Respondents

Twice a week or moreOnce a week1 to 3 times a month

Less than once a monthNever

14

17

8

12

11

14

15

17

10

17

5

6

20

23

11

1616

11

18

20

14

13

15

14

18

15

18

21

15

16

10

15

4

19

20

15

14

14

17

18

14

20

15

14

25

23

26

30

30

30

24

17

24

12

29

25

25

19

23

26

27

23

19

29

23

26

18

27

23

27

24

28

30

30

24

30

31

23

12

30

24

28

23

23

22

29

31

20

28

17

23

14

11

12

14

33

20

50

15

12

25

26

23

13

22

21

20

14

19

29

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Twice a week or moreOnce a weekOnce to 3 times a monthLess than once a monthNever

14

12

10

15

13

10

18

1919

24

25

28

11

12

13

17

18

20

0

5

10

15

20

25

30

200720092011

Respondents

Twice a week or more

Once a week

1 to 3 times a month

Less than once a month

Never

Never drink

28

30

33

42

44

47

29

26

20

15

20

25

30

35

40

45

50

200720092011

Respondents

Never binge drink

Occasional binge drinkers (three times a month or less)

Regular binge drinkers (at least once a week)

20

23

18

8

23

19

22

16

20

6

12

25

31

16

19

22

17

22

23

19

18

47

42

55

47

56

51

57

54

40

45

30

52

5140

42

43

55

50

48

43

52

49

33

35

30

35

36

26

2424

44

35

64

36

23

29

42

38

23

33

30

34

29

32

15

0

10

20

30

40

50

60

70

80

90

100

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

24

20

32

27

51

27

22

60

55

62

60

41

57

63

16

16

13

8

16

15

25

0

10

20

30

40

50

60

70

80

90

100

Overall14151617MaleFemale

Regular binge drinkers (at least once a week)Occasional binge drinkers (three times a month or less)

Never binge drink

5

7

55

7

3

5

10

55

8

3

7

12

66

10

4

0

2

4

6

8

10

12

14

Overall

141516

Male

Female

200720092011

35

494949

42

50

48

47

41

50

51

49

33

46

51

49

27

37

4040

29

37

30

21

32

33

28

20

16

29

28

24

15

20

25

30

35

40

45

50

55

2005200720092011

Respondents

At home (parents in)

At functions special occasions

(family)

At functions special occasions

(friends)

Friends house (parents out)

Friends house (parents in)

Outside (streets parks etc)

Pubs clubs

At home (parents out)

20

21

27

16

20

19

16

19

20

13

21

23

31

12

19

21

14

20

15

18

25

21

8

20

13

12

19

22

19

22

27

28

31

25

18

19

26

22

20

27

21

23

2929

0

5

10

15

20

25

30

35

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

In pubs clubsOutside

2

13

2

18

17

19

35

33

39

27

23

28

18

14

12

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

1 to 2

3 to 5

6 to 10

11 to 20

More than 20

34

28

26

24

21

20

13

1515

9

11

10

5

6

7

3

4

5

11

15

9

0

5

10

15

20

25

30

35

40

200720092011

Respondents

1 to 5

6 to 10

11 to 15

16 to 20

21 to 25

26 to 30

More than 30

22

19

7

22

20

9

16

12

5

16

9

3

10

2

77

3

7

9

5

4

1

4

12

4

6

3

444

33

4

0

5

10

15

20

25

200720092011

Respondents

WKD

Smirnoff Smirnoff Ice

Fosters

Stella Artois

Lambrini

Carlsberg

Carling

Barcadi Bacardi Breezer

Strongbow

Magners

Budweiser

Jack Daniels

Malibu

Glenns

Vodka

40

28

26

20

0

5

10

15

20

25

30

35

40

45

2005200720092011

who buy themselves

2835273931222134343616212836263820222926262829181821212827333840173423203223182820321923141716171915271925321722192027171322051015202530354045

200720092011

554555573359505538555733605052365256575551010203040506070

200720092011

777

939393

0

10

20

30

40

50

60

70

80

90

100

200720092011

Respondents

Yes

No

42

32

33

22

17

29

8

11

6

16

25

22

8

11

4

0

5

10

15

20

25

30

35

40

45

200720092011

Respondents

Bought from Internet

Made myself

Friend family over

18 made for me

Use older brothers

sisters friends

Friend family under

18 made for me

91

84

92

94

9

16

8

6

0

20

40

60

80

100

Overall (12176)Purchase Alcohol (1824)Dont purchase alcohol (7589)Never drink alcohol (2440)

TrueFalse

22242423242412271517172621271634162324222126252121192013241522271922261926182118

1821251919211818102078222916132016161716160510152025303540

200720092011

10

12

13

1111

8

16

14

13

24

23

22

24

23

24

13

15

17

222

0

5

10

15

20

25

30

200720092011

Respondents

10 or less

11

12

13

14

15

16-17

55

38

34

52

32

27

31

29

31

20

27

25

16

19

18

12

1313

26

11

8

12

10

8

0

10

20

30

40

50

60

200720092011

Respondents

Buy from off licences

Buy from newsagents

Brothers sisters friends O18

Brothers sisters friends U18

Buy from street sellers

neighbours vans

Parents guardians

Buy from supermarkets

Buy from vending machines

26

34

47

29

52

48

69

51

89

31

26

21

26

46

52

50

55

57

10

8

8

13

18

25

27

31

34

0102030405060708090100

Other

I buy them myself from vending

machines

I buy them myself from

supermarkets

Parents guardians

I buy them myself from street

sellers neighbours

Brotherssistersfriends under

16

I buy them myself from

newsagents

Brotherssistersfriends over 18

I buy them myself from the off

licenses

Overall (2703)

14 - 15 year olds (1304)

16 -17 year olds (1273)

52

68

67

56

60

50

36

41

42

28

32

28

0

10

20

30

40

50

60

70

80

200720092011

Respondents

Single cigarettes

Cigarettes with health warnings in

different languages

Cigarettes from other sellers

Fake cigarettes

50

5353

51

38

55

54

58

50

53

71

0

39

63

38

54

47

44

43

63

44

50

0

10

20

30

40

50

60

70

80

Overall

Blackburn

Bolton

Bury

Cheshire East

Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St HelensStockport

Tameside

Trafford

Warrington

Wigan

Purchased imported cigarettes 2011

28

20

40

24

0

40

35

34

41

22

43

0

24

25

17

37

32

23

20

9

35

27

0

10

20

30

40

50

60

Overall

Blackburn

Bolton

Bury

Cheshire East Cheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased fake cigarettes 2011

42

35

40

38

50

36

54

58

61

40

43

0

32

25

31

38

47

31

37

40

39

47

0

10

20

30

40

50

60

70

Overall

Blackburn

Bolton

Bury

Cheshire EastCheshire West

Cumbria

Halton

Knowsley

Lancashire

Liverpool

Manchester

Oldham

Rochdale

Salford

Sefton

St Helens

Stockport

Tameside

Trafford

Warrington

Wigan

Purchased cigarettes from other sellers 2011

Overall 14 15 16 17 Male Female
2009 22 18 20 23 36 17 25
2011 18 9 16 21 30 16 19