revenue models

Revenue Model Options

curated by @arnevbalen27

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boardofinnovation.com

B2C

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http://boardofinnovation.com

Download all files for free: www.boardofinnovation.com/FindNewRevenue

Rules of the game: • Start from a concrete idea • Continue until you are at a location where

you have been already (vicious cycle!) • Check all answers before choosing a path • Don’t judge yet, seriously!

Do you think your users could feel uncomfortable if all their

friends know that they use your product/service ?

Does your product/service remember previous use of a

user? (eg. memory card)

Can the user receive a higher status by using the product?

1. Early Exit

2.Tip jar/donation3. Barter

4. Freemium

6. Vanity/Reputation

7. Loss/Aversion

8. Privacy/Anonymity

9. Mystery/Surprises

16. Data Resell

20. Leasing 21. Pay-per-use

5. Pay-what-you-want

10. Convenience/ Shortcuts

11. Helping peers/ Gifts

12. Exclusivity/ Limited Availability

22. FractionalOwnership

Free!For the user.

Paid!The user = Client

Third partypays the bills

Monetization driver(How to cash in)

18. Flat rate (one-time-fee)

19. Subscription (time related)

13. Get one - Give one

14. Advertising

Do you want to offer a product/service to people

that can't afford it?

Would users value the possibility to share the product with their peers?

Would the status only be relevant amongst the user base of your product?

Hmmm...Making money on your product seems to be a tough one.

Get out of your comfort zone! It's innovate or die.

Answer quick! What comes to mind first is the right answer. Here we go:

Will the majority of users pay for your product?

Will users have to give their personal details in order to use

your product/service?

Is it your goal to have direct revenue from this

product/service?

Do you believe other companies would have interest in targeting

your user base?

Do you generate user-data relevant for others?

Are there any complementary services/products to your offer

that your users expect?

Is the variabel cost per extra user non-existent or negligible?

Can you think of features that only part of your user base would pay for?

Does your product need a critical amount of users to show it's value?

Do your users have non monetary resources the company (or other

users) normally would have to pay for?

Did you develop a feature/product significantly more convenient than

the best alternative users have?

What about offering a box without telling

what's inside?

#Awesome! You have some options that your users

might be willing to pay for.

23. Crowdfunding

Do you want the user to own the product once they pay?

Would you like proof of interest from your users

before you launch?

Do you think the user might have trouble paying the entire

product at once?

Do your users want to pay every time they use your product/service?

Yes!

Damn right about that!

We will launch anyway!

Yes!

Yes!

Will the user have the exclusive right to use

this product?

Not nessecarely!

Not really!

Nope!Yes!

No, let's give it for free!Yes!

Maybe

It's not about the ability to pay. I'm just not sure if everyone will pay!

In fact, yes!Not at all, they already use everything they have!

Exactly!

Check!

Ads, are you crazy?

Not really...

Shht... user data is our competitive

advantage!

No!

My product is all they need!

Yes!

It's not about the money!

Of course!

Definitely!

Nope, no critical mass needed!

That's why we make software!

Yes!

We do have some extra costs...

Afraid that you won't receive

enough donations?

Didn't I say I don't want them to pay?

No!

Of course! How can I let them pay otherwise?

Not relevant for my product!

Obviously...

Not relevant!

They would bedevastated if their user data

was lost!

Nope!Absolutely!

No! Amongst everyone!

Yes, they would love it!

No, it would lower the value!

No...

Hell yeah!

Not knowing what's coming is always kind of exciting!

Sounds like gambling!F*ck off!

That's how it works!

Nothing better than the smell of fresh money in the morning...

Close...but yet so far...

25. Razor-blade

Do you want more than one contact moment with your

user?

Not necessary!

Yes, that would be useful!

Seriously? We are not living in the

Middle Ages anymore!

Charity? No thanks!

Ever played Monopoly? Go back to start!

High chance that you'll find more reasons for

users to pay!

No!

Don't forgetto check this one as well!

Can one product be shared amongst

different users?Yes!

Could you introduce physical consumables to be used

together with the product?

Nope!

No!Goodidea!

Crowdfunding is only the beginning...

No, but we do have a recurring cost in mind!

Cool! You just teleported

yourself here!

Your journey requires a teleportation! Find

the exit...

24. Add-ons

Do you see the option to sell

something extra to part of your

customer base?

Harder, better, faster, stronger!

You can probably make even more

money on this! Just give it a try!

Remember:You can only walk this road once!

15. Affiliate/Referral

17. Matchmaking platform

Do you want to have an integrated solution that seems

to be your own offering?

Advice to trusted partner is fine!

Yes, IntegratedSolution

Do you dream of making even more

money with this idea?

Hint >You might find gold at the other side of this tunnel

You won't regret this!

High chance that you'll find more reasons for

users to pay!

Find new revenue models for your idea Start here!

What about these colours?

One Laptop Per Child

Always come togetherAlways come together

How to cash in on your new idea Team:

What would that mean !for your idea? !

Try to imagine…


Try to imagine…


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For example: 10. Convenience/ shortcuts


Try to imagine…


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Step 3: Brainstorm template

As an agency specialised in business model innovation, we support our clients to develop sustainable new revenue streams. By asking

the right questions, different options to ‘cash in on your new idea’ will arise. Unfortunately, we can’t be everywhere at the same time. That’s

why we made a flowchart to help you and your team to discuss the alternative monetisation tactics & pricing options.

This flowchart will be most effective in one of the following 2 use cases: • You have a new idea and you are wondering if you can monetise it. • You already developed your business model and you would like to

challenge your current monetisation strategy.

Note: This is not a scientific tool. Don’t expect the ultimate solution.

Why did Board of Innovation make a tool to explore ways to find new revenues?

When should I use it?

Rules of the game: • Check cards to understand the

monetisation principle if you need some clarification or examples.

• It’s totally ok to peak into the revenue cards that you didn’t have as an outcome from the flowchart ;)

Rules of the game: • Take all outcomes into consideration • Translate the theoretical outcome

into concrete ways to earn money • Ask all team members to come up

with their own translation

Step 2: Revenue Cards

Step 1: Flowchart

http://www.boardofinnovation.com/FindMyRevenue

http://www.boardofinnovation.com/FindNewRevenue

Allowing customers to distinguish themselves from other customers will make them feel important. Often used in gaming!

#1 Vanity/Reputation Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic

Pro and Business versions of Windows do not differ that much in features, while Pro is priced much higher than the basic version. But wait… Do you want to be the one opening your ‘Windows Home Edition’ with a new client?

1. Windows 8 Pro

2 Examples to turn theory into practice

Gamers of World of Warcraft often pay to fit in, for exclusivity, to show commitment or simply to show off to the starters (aka .#noobs) in the game. It’s all about perception!

2. Reputation in games

A technique used by drugs dealers for many years and also known as locking-in customers: give something for free (or cheap) and provide lots of hassle (€ or effort) when they want to change to a different alternative.

#2 Loss/Aversion Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic

Dropbox is the most expensive player in the cloud storage market, but they were first and everyone integrated 3rd party services with their dropbox account. Who knows what might stop working once you switch to an alternative?

Seven is a fitness app with a goal to workout each day for 7 months. If you miss a day, you lose a heart. Once you lose your 3 hearts, you have to start again from zero. Expert tip: Extra hearts can be bought ;).


1. Dropbox 2. Seven

When you don’t want other people to find out who is using the service, users might want to pay for this matter.

#3 Privacy/Anonymity Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic

Anonymity is crucial when you want to hide what you are doing. DateMeKenya has the anonymity feature only available for their paying members. You don’t want your husband/wife to find out that you are dating, right?

Vanilla Visa is a gift or reward card that works the same as a normal creditcard but without identification. Fees are higher than regular credit cards but the money is untraceable.Expert hint: Extra hearts can be bought ;).


1. DateMeKenya 2. Vanilla Visa

Giving people a reason to believe that they might win a lottery creates customer experience. Not knowing what’s coming can often be exciting!

#4 Mystery/Surprises Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic

Birchbox is a subscription service that sends you (or someone that received it as a gift) a monthly box full of cosmetics. You won’t know what’s inside until you open it and that’s why it’s so much fun to find in your mailbox.

No payment trigger that the gaming industry doesn’t use! In this mystery crate you have a (small) chance of finding rare items (eg. crystal sword). You might call it a virtual lottery.


1. Birchbox 2. Mystery in Gaming

Delivering a product/service that is more convenient/easy to use compared to existing alternatives is worth paying for!

#5 Convenience/Shortcuts Third Party

pays the bill

Free! For the user.

Value Proposition

Pricing tactic

You want to send a camera to your brother abroad but you hate the hassle with sending? Shyp will be your best friend! You simply take a picture of the camera, choose the destination and Shyp comes to pick it up within 30 minutes.

The power of ‘Zynga-like’ games is the simple choice e.g. when you want to grow a plant you can: grind (click 5000x), spam (invite 50 friends for double speed) or pay (#coins).


1. Shyp. 2. Zynga Games

Think about this as paying a round of drinks in a pub with your friends. You will get instant social status as a result. Giving something valuable to someone you care about creates satisfaction.

#6 Helping Peers/ Gifts Third Party

pays the bill

Free! For the user.

Value Proposition

Pricing tactic

A small world is a social network for the #UltraRich. If you are not part of it, you wont be ‘one of them’. To get access, you need an invite. To get an invite, you need to pay. Get it?

You check Baekdal Plus, a website full of in-depth research articles and you find a highly relevant article for your colleague. Baekdal Plus lets you share that $20 article for free if you have subscription ($9/month). Great deal, isn't it?!


1. A Small World 2. Baekdal Plus

Having something with a certain exclusivity is a certain show-off. It has always been like that and it will always be the case. The more people have access to the product, the harder it gets to use this as a value perceiver.

#7 Exclusivity/ Limited Availability Third Party

pays the bill

Free! For the user.

Value Proposition

Pricing tactic

Vertu offers a phone for a stunning €12 000 and you know what? People pay! The reason: it’s your key to exclusive services (e.g. a concierge to call in any circumstance) and events.

Instead of selling copies to all their fans, Wu-Tang Clan released just one copy of its secret Album. Musea can rent the album to offer fans to listen the album once for $40/time.


1. Vertu 2. Wu-Tang Clan

There is no such thing as a free lunch! Apart from direct revenue, companies launch products/services for other reasons: user base, prestige, contact details, etc.

#8 Non monetary Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic

How it usually works - General visualisation

Mobile messaging with friends all over the world is becoming more popular than social media. WhatsApp had 450Mio users (and their address book) when acquired by Facebook for $16Bio. Fact: WhatsApp had no revenue model at that time.

The world's first crowd-speaking platform. At time of writing (March 2015), over 3 million people have donated their social reach for ideas and causes that matter. The service given to the users in this case is ‘reputation’.

1. Whatsapp


2. Thunderclap

IncIncHQHQ

MyStartup.com Consumer

Service

5

Lower price than service cost(often free)

Data, the right to use data or something elsenon monetary and valuable for the MyStartup.com

Some products need a lot of users to function appropriately. Some people will highly appreciate what they get. Giving these people a chance to show this appreciation in a gift (€) is a tip jar/donation.

#9 Tip jar/Donation Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic


Wikipedia’s sole revenue stream is donations from users that love the online encyclopedia. When you have (and need) a huge user base, some of these users will be willing to help.

Amazon uses donations as a sneaky loyalty scheme. With every purchase, Amazon Smile donates 0.5% of the purchase price to a cause of your choice.

1. Wikipedia

2. Amazon Smile


IncIncHQHQ

MyStartup.com Consumers

Information

5

Donation

Receiving products/services you want in return for another good or favour. Most barter are triangle deals!

#10 Barter Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic


Home exchange is a website that allows you to exchange your own home with other travellers for a limited amount of time (aka. your holiday period) in return for a $9,95/month subscription fee.

The government of Murcia (Spain) encouraged their inhabitants to swap their car for a free lifetime tram pass. Note: this is not a triangle deal!

1. homeexchange.com

2. Swap your car


IncIncHQHQ

MyStartUp.com

Consumer

Consumer Consumer

Product

Product

ProductPlatform

5

Commission

Segmenting your user base in users that get the service for free and users that pay, is called a freemium business model. The paying customers usually have access to superior features.

#11 Freemium Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic


Free users of Spotify receive advertisements every 20 minutes, paying users don’t. Nothing more nothing less, it doesn’t have to be complex all the time.

Dropbox gives more online space to their PRO users that paid for the service. Meanwhile, Business users have unlimited space and extra services for teams to collaborate.

1. Spotify

2. Dropbox


Similar to donation but with a stronger focus on revenues, not users. Here you get to choose what you pay for the product. Only works when variable costs are negligible (e.g. music, games, virtual books, software, etc.)

#12 Pay-what-you-want Third Party

pays the bill

Free! For the user.

Value Proposition

Pricing tactic


Humble Bundle offers book and game bundles for a price that you choose yourself. If you are one of the top payers, you receive limited bonus books/games.

Offer what you want for their services and they pick the offers they like. Apart from money, value drivers for 8k could be: availability of their designers, big brands for their portfolio, etc.

1. Humble Bundle

2. 8k design agency


IncIncHQHQ

MyStartup.com Consumers

Information

5

Money

Sometimes you want to target a user segment that simply can’t afford your product in any way. The decision to make another segment pay double has been made for charity: laptops, flash lights, etc.

#13 Get one-Give one Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic


For every laptop bought in the US and Europe, one of these laptops was sold to charity organisations for highly deducted prices. Fact: the low tech of these laptop triggered the notebook trend (9” laptops) in the US and Europe.

For every coffee bought, Starbucks donated 25 cents to Oasis, an organisation helping locally based family organisations worldwide.

1. One Laptop per child

2. Starbucks campaign


The user becomes the product. Companies pay to reach the customers of your service. The desired result is to drive consumer behaviour with respect to a commercial offering.

#14 Advertising Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic


Metro is free around the world. Their goal? To reach as much commuters as possible. The more eyeballs they keep rolling, the more companies will pay for ads in these newspapers.

Pinterest is a great way to integrate advertising in behaviour that people choose to keep doing: finding inspiration - clothes, furniture, moodboards, etc.

1. Metro News

2. Pinterest


When referring your customers to another company, you are driving their sales. Depending on the product and program, 5-10% of the product price, is a good indicator of the lead fee you’ll receive.

#15 Affiliate/Referral Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic


FindGift helps people to find the right gift. Once the service guided you to what you want to buy, you will be directed to the website of their partner. If you buy, FindGift gets paid.

ASAP54 is the Shazam for fashion. If you see something you like, the app will tell you what it is and where you can buy it. Often you will even get a direct buying link. Well, that’s convenient (and #smart). Good integration is the key!

1. FindGift.com

2. ASAP54


Selling customer data is a lucrative business for many purposes: targeted advertising, medical research, personalised services, etc. Being transparent is one of the keys to success!

#16 Data Resell Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic


PatientsLikeMe offers a valuable (and free) P2P service for people searching for the best treatment of their disease. Anonymous data is sold to Pharma, so they can come up with better treatments.

The money saved by not providing a free service could be given to the users willing to share their data. That’s exactly what DataCoup is doing. You can earn up to $9/month, providing them all data you already give to other companies.

1. PatientsLikeMe

2. Data Coup


When matching 2 relevant parties to each other, both value your service and might pay for it. Dating platforms are the best known example of matchmaking platforms.

#17 Matchmaking Platform Third Party

pays the bill

Free! For the user.

Value Proposition

Pricing tactic


Jobr is a ‘Tinder’ for jobs matching companies with open applications (and looking for ‘the perfect applicant’) with applicants searching for ‘their perfect job’.

Babelverse is P2P translator for spoken communication available on-demand in any language and remotely on any device. Fact: Launched as a business service but envisioning a tool that will helps bridging the language gap at overseas nature disasters.

1. Jobr

2. Babelverse


IncIncHQHQ

My organization

Consumer

Consumer

Experience Experience

Service

5

Money

Service

5

Money

A marketplace always has clear supply and demand. Bringing these 2 sides together might require a platform (marketplace) or a serviceprovider (broker) The one delivered most value to is mostly the one that pays the commission fee (buyer, seller or both).

#18 Marketplace Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic


Airbnb is a travel service that links people with space available to people searching for a good place to stay (with locals). Commissions charged are 6-12% of the listing fee.

Ebay is a well known auction platform for second hand goods. Apart from commission on listing fee, sellers are also charged to keep their offer ‘on top of the page’.

1. Airbnb

2. Ebay


IncIncHQHQ

MyStartUp.com

ConsumerConsumer

5

Money

Experience Product Service

Community

5

CommissionPlatform

This is how most products are sold. You pay a one time fee and you own the product or you receive access to a lifetime service.

#19 Flat rate Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic


VPN Unlimited is your one-stop shop for protecting your WiFi connection, securing your online activity, and bypassing web content restrictions. You pay €40 for a lifetime subscription.

2. VPN Unlimited


IncIncHQHQ

MyStartUp.com Consumer5

One-Time Fee

Service Product

You buy it. You draw a face on it to extent it’s lifetime for 3 more minutes. You eat it. You’re done.

1. A banana

A subscription is a service you sell in a certain timeframe. The service can vary: receiving a newspaper every day, using a cloud service (software), being able to call car assistance when needed, etc.

#20 Subscription Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic


Adobe Creative Suite has had a ‘single purchase for life’ for a long time. Now they switched to a cloud service: you only pay for what you need for the time you need it. According to Adobe it’s cheaper. Disclaimer: They are lying :).

Every week you receive fresh razorblades in your mailbox for $1/month. That’s convenient! Apart from razorblades, you might find this kind of services for socks, fruit, candybars, etc.

1. Adobe Creative Cloud

2. Dollar shave club


IncIncHQHQ


Subscription

Service

Customers receive a physical product for a limited period to fulfil their needs. Within the leasing period, a product can only serve the needs of one customer (exclusive use).

#21 Leasing Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic


Leasing of cars is a service used by all companies worldwide. Leaseplan is one the leading providers of this service.

Not much people think about it, but leasing is a revenue model used for other goods as well: diamonds, bags, jackets and yes, jeans as well. Hint: check www.mudjeans.com

1. LeasePlan

2. Lease a Jeans


IncIncHQHQ


Fee/Time

IncIncIncInc

Company

5

Flat Fee

Product (bought)

Service

http://www.mudjeans.com

Some products are only used a limited amount of times per customer (a car is idle 97% of the time on average). Paying only for the times you need a product/service creates flexibility and increases the value per use.

#22 Pay-per-use Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic


Do you read the entire newspaper? Exactly, me neither. Blendle is an aggregator of most Dutch newspapers. It sells the articles separately for 10-20% of the newspaper price.

Did you know that the average car is idle 97% of the time? Paying only for that 3% does makes sense! Our world would need 30 times less cars. Here: a car vending machine in China where you pay $3,5 per hour.

1. Blendle

2. Car vending machine


IncIncHQHQ


Fee per use

Service

A pricing strategy with highly flexible prices for products or services based on different variables: demand-based, time-based , profile-based, etc.

#23 Dynamic pricing Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic


Parking spaces are provided with a sensor, detecting parking availability. To help achieve the right level of parking availability, SFpark periodically adjusts meter - and garage pricing up and down to match demand. Fact: ’14 pilot project in San Fransisco

2. SF Park


Airlines change prices depending on the day of the week, time of day, and number of days before the flight, number of seats, departure time and average cancellations on similar flights

1. Qatar Airways

IncIncHQHQ

My organization Consumer

5

Price based on one or multiple variables

Service

When customers are not able to pay for the entire product, you can allow them to buy it together with peers. Another variation of buying together with peers is ‘group buying’ to achieve a discount on everyones product or service.

#24 Fractional ownership Third Party

pays the bill

Free! For the user.

Value Proposition

Pricing tactic


Always nice to go on holiday to your own villa. Elite Destination Houses sells to groups of people and maintains the villas during the year.

This could be your car-sharing calendar: brown is your neighbour’s holiday in Spain. Red are your important meetings in Paris. The rest of the time the car is available.

1. Elite Destination Houses

2. Share a car


IncIncHQHQ

MyStartUp.com

Consumer

Consumer

Consumer

Product Owners

5

Total price divided by # consumers

Shared Product

Pre-sales is a way to offer a product/service/right for sale before it is developed entirely. Mostly used to fund a project or to receive proof of customer interest before launch. Always to be combined with another pricing tactic!

IncIncHQHQ

MyStartUp.com

Fund Seeker Community Member

Community Member

Service

5

% Commission Small Reward

5

Small Micro-Funding

Large Reward

5

Large Macro-Funding Funding Crowd

#25 Pre-Sales Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic


The Dash (by Bragi) are Wireless Smart Headphones launched on Kickstarter. Bragi used a crowd funding platform for raise a development budget and to receive customer feedback before investing in production facilities.

Pave is a service to fund students for expensive universities. As a student, you pay part of your wage to the investors once your start earning.

1. The Dash

2. Pave


aka. Add-ons. Some customers might have deeper pockets than you think. Always allow them them to spend all the money they have! The gaming industry understands this aspect, the music industry does not.

#26 Up-selling Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic


The entry level Audi R8 has a ‘modest’ price tag of €120k. By requesting a more luxury interior, extra options or some extra horse power, you will have to pay extra. An Audio R8 full option would cost you more than €250k.

Wordpress is a free open-source DIY website platform. If you need a more custom solution or if you do have some trouble, you can pay for a support service.

1. Audi

2. Wordpress Support


IncIncHQHQ

MyStartUp.com Consumer

Free/Cheap Product

5

Low Price

Upgrade

5

Fee

Revenues are spread over the lifetime of a product. After a flat fee, customers have recurring expenses they can’t refuse. (e.g. Razor blades, coffee pads, updates GPS devices, etc.)

#27 Razor-blade Third Party pays the bill

Free! For the user.

Value Proposition

Pricing tactic


Nespresso doesn’t earn (much) on their coffee machines (they don’t even make them themselves). All of the money comes from the pads. Interesting fact: Dyson chose for the opposite strategy by taking away vacuum cleaner’s bags.

“An update is still cheaper then a new GPS system, right?” This is exactly how Tomtom and Garmin made big money for years. Users choose to either pay or use outdated maps.

1. Nespresso

2. Tomtom GPS updates


Avoid your Kodak or Nokia moment…

hire our team

[email protected]

http://www.slideshare.net/boardofinnovation/12-business-tactics-to-steal-edition-2013-by-boardofinno?related=3

http://www.slideshare.net/boardofinnovation/the-money-making-techniques-every-startup-should-know-by-boardofinno?related=2

http://www.slideshare.net/boardofinnovation/15-companies-you-should-copy-business-models-visualised-by-boardofinno?related=1

http://www.slideshare.net/boardofinnovation/how-to-impress-your-boss-30-tricks-from-6-unexpected-industries-boardofinno?related=4

http://www.slideshare.net/boardofinnovation/52-tools-for-any-company-to-innovate-like-a-startup-by-nickdemey-boardofinno

http://www.boardofinnovation.com





mailto:[email protected]?subject=

Does your product/service

remember previous use of a

user? (eg. memory card)

Can the user receive a higher

status by using the product?

2.Tip jar/donation

3. Barter

4. Freemium

9. Mystery/Surprises

16. Data Resell

5. Pay-what-you-want

10. Convenience/ Shortcuts

12. Exclusivity/ Limited Availability

Free!For the user.Third partypays the bills

13. Get one - Give one

14. Advertising

Do you want to offer a

product/service to people

that can't afford it?

Would users value the possibility to

share the product with their peers?

Would the status only be relevant

amongst the user base of your product?

Hmmm...

Making money on your product seems to be a tough one.

Get out of your comfort zone! It's innovate or die.

Is it your goal to have

direct revenue from this

product/service?

Do you believe other companies

would have interest in targeting

your user base?

Do you generate user-data

relevant for others?

Are there any complementary

services/products to your offer

that your users expect?

Is the variabel cost per extra user

non-existent or negligible?

Can you think of features that only

part of your user base would pay for?

Does your product need a critical

amount of users to show it's value?

Do your users have non monetary

resources the company (or other

users) normally would have to pay for?Did you develop a feature/product

significantly more convenient than

the best alternative users have?

What about offering a

box without telling what's inside?

#Awesome! You have some

options that your users

might be willing to pay for.

Do you want the user to own the

product once they pay?

Would you like proof of

interest from your users

before you launch?

Do your users want to

Yes!

Will the user have the

exclusive right to use this product?

Not nessecarely!

Not really!

Nope!

It's not about the ability to pay. I'm just not sure if everyone will pay!

In fact, yes!

Not at all, they already use everything they have!

Exactly!

Check!

Ads, are you crazy?

Not really...

Shht... user data is our competitive advantage!No!

My product is all they need!

Yes!

It's not about the money!

Of course!

Definitely!Nope, no critical mass needed!

That's why we make software!

Yes!

We do have some extra costs...

Afraid that you won't receive enough donations?

Didn't I say I don't want them to pay?

Not relevant!

devastated if their user data was lost!

Nope!

Absolutely!

No! Amongst everyone!

Yes, they would love it! No, it would lower the value!

No...Hell yeah!

Not knowing what's coming is always kind of exciting!Sounds like gambling!F*ck off!

Close...but yet so far...

Do you want more than one

contact moment with your user?

Not necessary!

Yes, that would be useful!

Seriously? We are not living in the Middle Ages anymore!

Charity? No thanks!

Ever played Monopoly? Go back to start!

Don't forgetto check this one as well!

Your journey requires a teleportation! Find the exit...

Do you want to have an

integrated solution that seems

to be your own offering?

Advice to trusted partner is fine!

Yes, IntegratedSolution

You won't regret this!

High chance that you'll find more reasons for users to pay!

What about these colours?

One Laptop Per Child

Always come together

Download all files for free: www.boardofinnovation.com/FindNewRevenue



revenue models

Documents

user data

user base

majority of users

userdata relevant

entire product

extra user nonexistent

best alternative users

previous use