return on digital quantifying performance in the business context
TRANSCRIPT
Return on DigitalQuantifying Performance in the
Business Context
Snap me, yo!
LoB and IT – He said, she said
How they think about the site/app How you think about it
Growth – New users registering for the app Time to Interactive Page, Page Load Time (over time)
Conversions – Customer journey success rates Time to Interactive Page, Page Load Time
Retention - Repeat visitors Queries per Minute
Referrals – Referred customers Concurrent DB Connections
Abandonment - Exit rate # HTTP Errors (e.g., quantifying 404’s etc.)
Engagement – Average duration, spinners, freezing Time to First Byte, Time to First Paint
Business and User Behavior Technology Behavior
Found (or lost ) in translation Timings, error codes,
histograms, etc. by themselvesdon’t tell a return on digital story
Correlate Compare
Appeal to the competitive instinct
Keynote lobby, San Mateo, Calif.
Speedcurve.com/demo
Realizing your full return on digital requires putting performance in context and making every digital interaction count
Bling! Bugatti Veyron by Beech Boy on Flickr
Elevate the conversation Believe Start small Stay focused
TARDIS-trans on en.wikipedia