Rethink Your SEO Approach For 2017

Is SEO dead? Maybe you would have also heard this whisper in the online marketing community. But the truth is that you need to believe that these rumours are far away from truth and SEO will always be effective as long as there is a need for online content.

Earlier a number of businesses have quickly jumped on top of the search engine ranking by creating quality content and stuffing them with keywords. But these procedures have resulted in a number of unwanted and unreadable content. Over the years, Google has resolved these issues with the help of Panda and Penguin. These algorithms have helped several businesses to avoid the consequences of penalization.

Follow the old principle of quality, not quantity

Don't you remember the thumb rule of SEO? SEO matters quality over quantity. The content quality should be more informative around a particular niche.

Are you aware of the Hummingbird search algorithm? Yes, it is the latest search algorithm. Nowadays with more people looking out for mobile platforms, users are more likely to use full grammatically correct sentences. Therefore the latest algorithm will help people understand the meaning of each individual word. All you need to address the questions of people is to create high-quality content.

Like, Comment and Share do works!

The period of keywords has got finished; nowadays it's more about creating a strong social media presence. Make sure that the content you created has been uploaded on every social media platform. Every social media channel has their demographics and target audience. Among a lot of social media channels, Facebook is the most successful social network which leaves behind every other in this long run. LinkedIn is more useful for B2B interactions whereas Pinterest is better used for companies that sell physical products.

Remember the golden rule- a content with a high social media presence has better chances of getting a better rank in the search engines. In the other way, the content can be declared as a major source of backlinks with the help of article directories and posts.

Practice Cross Checking

Always keep an eye on work of SEO tactics with help of several tools such as Google Tool Analytics. It will definitely help you to drive traffic and analyse site errors. Moreover, these tools can be used to improve the site's crawl ability, sitemap indexing, penalties and a lot more.

Contrary to a number of rumours, SEO is not dead and had evolved into a new platform with full utilization of social media and informative content.